Marketing Secrets with Russell Brunson - Begin With The End In Mind

Episode Date: October 5, 2017

A really cool lesson I learned from my new coach and how it applies to your funnel. On today's episode Russell talks about how his new coach has helped him figure out his someday goal and the steps he should be taking to achieve it. Here are some interesting things you'll hear in this episode: Why Russell needed to figure out a new someday goal, and how to take steps to achieve it. Why achieving everyday goals with his someday goal in mind will help him get there. And how having an end in mind will help you reverse engineer your funnels to meet your end goal. So listen here to learn the steps to achieving your someday goals. Transcript - https://marketingsecrets.com/blog/begin-with-the-end-in-mind Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to Smart Water Alkaline 9.5 plus pH with antioxidant, there's nothing to overthink. So, while you may be performing mental gymnastics over whether the post-work gym crowd is worth it, if you'll be able to find a spot for your yoga mat, or if that spin instructor will make you late for dinner again, don't overthink how you hydrate. Life's full of choices. Smart Water Alkaline is a simple one. Hey, what's up everybody? This is Russell Brunson and welcome to Marketing Secrets.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets.

Hey everyone, so I hope you guys are all having an amazing day. Let's do this. Hey everyone, so I hope you guys are all having an amazing day. I'm home after two days of Inner Circle Mastermind meetings, which have been insanely cool. All the groups are so amazing, but this one was like emotional. I think everybody in the group cried at least once or twice or something.

It was crazy. Amazing. So amazing. Such an honor to be part of it and be able to hang out with entrepreneurs like that that are literally changing the world. So many different markets and industries. I wish I could just tell you all the stories from everyone. But it was amazing. And then we've got the last group, group four, coming the next two days.

So it's been fun and stressful and exciting all wrapped into one amazing thing. Also, it's been fun. I mentioned a while ago how I hired a new coach. And it's been really, really good. He's one of the main guys over at The One Thing. His name's Jeff. And it's interesting because I read The One Thing book a while ago. And I remember, I think when I read it, I didn't like it. I think it was the time that we just launched 12 companies in a year. And I was bitter against it. But everyone kept recommending it to me. It was like that book and Essentialism came out at similar times. And everyone was like, you've got to read them. So I read them both. And I was just like, they but everyone kept recommending it to me. It was like that book, An Essentialism, came out similar times

and everyone was like, you gotta read it. So I read it both times. It was like, they want me to focus on one thing. I hate that I did. So I kind of liked the books. Fast forward till last week.

I just kind of got back into it. So in the last week, I literally listened to so much podcasts from the one thing. I started rereading the book thing I started reading the book I got the main dude coaching me Monday mornings and it's really cool it was interesting is does he start coaching me I've had this like I don't know like a big epiphany big aha big like realizations like and then as I've been

coaching their circle last two days I I'm watching it. The people that, um, are, are like leveling up really, really quickly. And there's like a consistent theme behind all the people that are, that are growing fast versus those who, I mean, everyone's growing, but like the ones who were like, um, really quick. And it was interesting because the thing, it's just so funny. Um, the thing that I got in my coaching session was, um, came back to Stephen R. Covey, like seven habits of highly effective people, which I read back in high school. And, um, it was start with the end in mind. It's been interesting as I've been going through my coaching stuff, man, the first, it feels like it's been like a month because i'm pretty quick on stuff but um

you know the first exercise you had me do was figure out like where like what is your someday goal like where do you want to be someday so it's not like five years from now or 10 years like in the future like where like what is what where do you really want to go it's been interesting as i've kind of done this exercise it's it's more i'll come on yes through it is but it's more three or four times to like radically different things and i realized like one of the big ahas i i realized going through this exercise is that um literally like my bit my someday goal i achieved it like 18 months ago it's the last 18 months i've been just wandering without really a focus or like a goal other than

just more right which is interesting and so um he's having to keep focusing like hey what's what's your someday goal like begin at the end of mine like like what are we trying to get to and so i kind of figured out initially okay here's here's here's that this is my someday goal right and some people call me about you your business you personally your relationships your spirituality like whatever i mean whatever, whatever you're trying to figure out for yourself. Then he came back and said, okay, what do you have to have accomplished within five years to be able to be on track for your someday goal? So I was like, okay, well, to do that, I need to have this in place, these things need to

be in place within five years. And then he came back, okay, what do you need within a year to be able to hit your five year goal? And what do you need by the end of this year to hit your one-year goal? And what do you need by the end of this week to hit your year-end goal, or your month goal? And so as you do this, it's interesting because you start getting more and more clear on all the steps.

And it was funny because as I did that, as I identified my, as I had the end in mind, I started going back forward. I got to the things I needed to do. I looked at my to-do list and none of the things on my to-do list actually got me any closer to my someday goal. And all of a sudden I realized, I'm doing all these to-dos that are good, they make me feel good, I check off the box, but none of them are actually moving me towards what I'm really wanting. And I was like, well, what's the one thing I need to do today that's going to hit my goal for the end of this week, which will hit my goal for the end of the month, you know, all the way to the, to the thing. And as I started asking those questions, it like blew my mind how, how, um, like what

the one thing is I needed to focus on. It was not by any stretch what I thought it was going to be. What I, what I assumed was the most important thing. Um, and as I was exercising, he wanted me to come back and like refine it and change it. And so I kept getting, um, yeah, I mean my, my, my, my someday goal changed three or four times and I started realizing, um, as I was looking at that like like it took me a while to figure out I think I don't still know if I have it completely figured out but I want the the message I want to share with you guys is just that is like beginning with

the end in mind again the inner circle members are having the most success because they have a very clear like like what's like the end in mind like what's the end in mind? Like what is it they're trying to accomplish? And then from there, it's easy to reverse engineer the funnels and make that happen. People that are struggling, it's like they're building funnels

to be able to sell a product or service, not with the end in mind. Does that make sense? It gets a little intricacy, but it's interesting. So like I've had this really cool experience over the last two days to kind of reflect and listening to all my entrepreneurs talk and teach and share what they're doing and really start thinking more and more like, well, what's my, like,

like what is the, and like, if I, if I need to know really clearly what, like for my business, like I need to begin with the end in mind, right? Like, is my goal to get people in click funnels? Is my goal to get people in our two com click coaching? Is my goal to get people in their circle? What is the actual end goal? As soon as you identify that's the end goal, then it becomes really easy to say, okay, well, if that's it, here are the funnels I need to reverse engineer to get people so that they will come up into that thing. For example, Dean Holland, one of our engineers, he's been in our circle for three years now. And he basically, over the last few months, probably shut his entire company down and rebuilt it from the ground up.

But this time, the very clear, definite end in mind, this is where I'm trying to go. And then because of that, built out the funnels very simply in order. He launched in the first 20 days, 100 or built up 106 000 recurring income um just because he began at the end of mine and so um i think most of us including me i'm guilty of this as well like i mean that's my big thing for the last two days is like okay what's the end goal um from a business standpoint from a life standpoint but also like where my customer journey the value ladder i talk a lot about in dot com about this value ladder you're taking somebody

through but i would say even my value ladder isn't completely clearly defined like it kind of it's morphed and changed so much it's like i'm really coming back now i'm figuring that out um dana derricks who when he did his presentation he was talking about his bug up big all high so that us as creators want to keep creating and creating and creating. He says, because he's like, if I look at my value ladder, like it kind of goes up a little bit and it sprints a lot, splints off like in three different places. And then some of those go up and some don't. And like, it gets really mushy really quick.

And he said, he realized like he had to clearly define like the value ladder. I can go from here to here to here. So now he's got, like, he's beginning with the end in mind. And then when he said it was interesting that I was funny because it's something I've been like recurring thought I've had in my mind as well was, um, um, okay, I can't, I can't keep creating new stuff that just like spurts off my value ladder and shifts people all over the place. Like if I need to get my creative juices out there and create something, the things I create need to be on the front end of the value

ladder. They should only be free plus shipping or they should only be low ticket things to get somebody in. But the back value, I should never shift. It should never change. Like that should be just a thing that's there. And, uh, and man, like I just resonate with that. I was just like, okay, I obviously have my value ladder. I've got things in place, but I need to really specify like this is the path, the process, the order. And then just focus on getting the front end stuff. So it's exciting. I'm working on something so cool. I wish I could show you guys.

You will see it soon. Probably about 30 days away from rolling it out. It's not like a big product launch or anything. It's a subtle, what I'm calling an ascension funnel that is almost like a video game to send people through our value ladder and to be able to accomplish um or to get people to like again the end in mind like get him to that spot um so i'm crafting we've got the design of it done we've gotten the pieces and i'm figuring out again the the path so you will see it you'll probably start getting emails and you will you will you may not be aware of it so please watch

watch what i'm doing if you see an email you click on and there's a cartoon thing um then you know that that is being executed um i'm going to be sharing that Funnel Hack Live though, Funnel Hacks Live, probably as long as it works, which I'm pretty sure it will. Nobody talks about Ascension Funnels because nobody's really executed one that I've seen successfully for almost five and a half, six years. And the one I saw was just because I had intimate behind the scenes access to the person's business who was doing it. So anyway, I'm going to be mastering and perfecting it

and then we'll be showing it at Funnel Hacking Live. So if you haven't got your tickets yet, go to funnelhackinglive.com. The event sales page will be going live next week, but by the time you guys hear this, it'll probably be live or close to live. So we already pre-sold 1,200 tickets, so we don't have a ton left. So if you want to come to the event and i know you do then

i would go to funnelhackinglive.com asap and get ready to get your tickets so um that's that's the game plan so anyway the last thing i just want to say is um again so many of us we start our business with like here's a product and we start building funnels based on that product there's nothing wrong with that that's how most of us do is how i've done it a lot of times because of that um i think we get lost in the weeds of where we're trying to go and then oftentimes we never get there because we don't know where we're going and again as i'm working um with with my coach on this which has been really fun um it's just cool because it's like i'm clearly defining you you know, my someday goal,

clearly defining the end. And then from there I can reverse engineer all the pieces I need to make that happen. And I think the same thing is true with funnels. It's just begin with the end in mind. Like, where do you, like, what's the top of the value ladder? Like, where do you really want to take people and figure that out?

And then you can reverse engineer, okay, to do that, here are the funnels I need. And then you've gotten out a path and a process. So, anyway, it's exciting, I love it, I love this game. I love my entrepreneurs, I love the inner circle, I love all of you guys, I love ClickFunnels. God, I'm having the time of my life, and hopefully, also I'm doing, it's helping,

I'm doing my best, it's funny, I was reading, somebody that I care about wrote a really cool post about, about what we do. And I was reading it. And then in the comments are three or four people that are like, I just, I just don't like Russell. I just can't connect with him.

I don't like his energy. I don't like whatever. And it's just like, like kills me. Cause anyway, it's, it's, it's just tough.

Cause like, I'm always trying to give and to serve and do whatever I can. um, and I hate when I don't connect with everybody, but that's okay as well. Hopefully, my message gets to you and you're able to take whatever it is you share out to people and people connect with you. People I would never connect with, hopefully you can connect with them and you can change them. That's my goal. Hopefully, I connect with you and if I do, that's the key. And then take your energy, get out there, share your message with other people and change the world the way

you can. Because unfortunately, not everyone's always going to like me. And that's the same for you. Not everyone's going to like you, but the people who do, they'll hear your voice and they'll come to you and you'll be able to help them and serve them and it'll make the quality of their life so much better, which in return will make the quality of your life so much better. So that's all I got tonight, you guys. Appreciate you all. I'm gonna go to bed.

Get ready for Inner Circle tomorrow. And that's about it. So see you guys soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.