Marketing Secrets with Russell Brunson - Behind The Scenes Of Decade In A Day With Dana Derricks
Episode Date: February 13, 2018Listen as "The Goat Farmer" drops some powerful Q & A during this episode of Marketing Secrets. On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of t...he fun and informative questions you will get to hear the answers to: What would be the one thing Russell would suggest anybody starting out in business should focus on? What's Russell's biggest secret to building funnels? What Russell wishes he would have done differently? And what Russell's team relieves him from? So listen here for the answers to these questions and many more from Dana Derricks. Transcript - https://marketingsecrets.com/blog/behind-the-scenes-of-decade-in-a-day-with-dana-derricks Learn more about your ad choices. Visit megaphone.fm/adchoices
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What's up everybody, this is Russell Brunson.
Welcome to Marketing Secrets Podcast.
So excited to have you here.
Today I'm gonna share with you a behind the scenes interview
with my man, Mr. Dana Derricks.
So the big question is this.
How are entrepreneurs like us,
who didn't cheat and take on venture capital,
who are spending money from our own pockets,
how do we market in a way that lets us get our products
and our services and the things that we believe in
out to the world and yet still remain profitable? That is the question and this podcast will give you the
answer. My name is Russell Brunson and welcome to Marketing Secrets.
Hey everyone, welcome back to Marketing Secrets. If you have not yet subscribed,
if you are on iTunes, please subscribe and leave us a comment. If you are watching this on YouTube, please click on our YouTube channel,
subscribe, so you can keep getting amazing videos like this. Now, right now, what I want to share
with you guys is behind the scenes of a video that happened, or an interview that happened
earlier last week. So, Dana Derricks is in my Inner Circle program. He just started year number
two, and when someone joins my Inner Circle, or they re-up after a year, I let them be part of what we call decade in a day. Decade in a day is
basically I take a decade of my life experiences, my business experiences, and I jam it into a day
for that person. And basically I do this about once a month with my inner circle members. And
it was really funny because at this time, Dana showed up and instead of just asking me a bunch
of, or instead of doing a normal console back and forth,
he just came back and said,
hey, I have a whole list of questions I want for you.
And some were really good questions.
Some were off the wall.
There were all sorts of plays.
It was hilarious.
But there were some really, really powerful,
strong things that came out of the interview.
And I thought between the humor and the gold,
I thought it'd be awesome to share with you.
So I asked Dana if you'd be willing to let me share this
with you guys, and luckily for me and for you
and for everybody, he said yes.
And so I wanted to take you guys behind the scenes
of a decade and a day call with Dana Derricks.
And like I said, for those who don't know Dana yet,
you will appreciate and love his humor. He is a goat farmer.
He's speaking at Funnel Hacking Live, and some of these questions are amazing. So with that said,
we're going to jump over the interview and have some fun. What's up, Dana? Yo, what's up? How's
it going, man? Good, good. How are you guys doing? Amazing. People, look who it is. Oh, this is going to be great.
This better be great.
Yeah, no pressure, right?
We were betting before we turned it live, right?
Is he going to have any goats in the office with him?
Anyway.
Well, if it wasn't so cold, I probably could have made that happen.
That's amazing. So, obviously it wasn't so cold, I probably could have made that happen. That's amazing.
So, obviously, I know you really well.
Do you want to tell everyone who you are who doesn't know,
and then we can have some fun?
Yeah, we can do that.
You're in for a treat, by the way.
I think you're going to like this.
I'm glad I'm last.
I think whoever set that up, kudos to them.
They deserve some treat, Mandy.
Thank you.
Oh, man.
Hold your breath.
Literal or no?
No, you're okay.
You'll be fine.
You ready?
I'm ready. I'm ready to rock and roll.
Are we live?
You're live.
Oh. You had to press a button
or something hey what's up everybody i'm a goat farmer i don't know technology very well um so
we've been live for five minutes i've blown five minutes of my time uh if you don't know me um my
name is dana i am a goat farmer that russell led into the inner circle also i write
copy um and that's about all what and books a lot of books oh yeah i got two books from you this
week i was like do you write both these this week it's amazing kind of um yeah did you get that
package yeah that was amazing thank you oh yeah no for sure with like
here's the salad you can eat now and here's what we can have after the board the thing is here we
change it from bart to board you did a big amrip transformation board is big or rip transformation
so you get to choose oh we're bart board now so feel free to do that he I love it um yeah dude no the the secret about sending stuff in the mail is it's
a lot harder to opt out of receiving um mail in the mail as opposed to like email so that's kind
of the trick but you should like during your presentation you should like clip from Seinfeld
where Kramer's like I'm out of the mail he like bricks up his mailbox and that's good.
I like that.
And you can tell when they do opt out cause your stuff comes back to you.
That's awesome. Okay.
So I guess I have a something prepared.
I don't have any slides or anything.
I don't really understand technology that well.
So I have a list
of just a bunch of questions. Sweet. I'm going to ask you if that's okay. Yeah. So there's going to
be three sections. One, the first is just business. The second is life. And then the third is whatever
questions we're going to open it up to. You guys can ask me, you can pick, feel free to pick my brain all you want.
And then the audience can interject. I don't know where they are,
but if you guys can see anything that they're saying, let's do it.
Let's do it. All right. I might, I might,
if you start talking too long, cause I've got this spaced out just right.
I'll probably just cut you off, okay?
Okay, so don't worry about it.
I'll control the time.
All right, we'll start off easy, okay?
What would you estimate to be the ROI on the spend of one goat over a 12-month period?
For average humans or for Danaana um you'd be surprised i'd say average humans
for an average human is probably not very good maybe go you got you can milk goats right yeah
you can you eat goats probably don't eat goats do you i wouldn't advise it do you milk them you
share them to get like wool no No, they have that. They
have weird fur. They're just milk. All right. Pretty much milk and cheese, milk and cheese.
I bet you double ROI. I bet if you pay a thousand bucks for a goat, you get about two grand back.
That's really close. That's real good. Did John tell you that? No, that was off the top of my
head. I had no idea. Nice. Good, good. You're going to have goats soon.
Um, I have AstroTurf now if I feel the kid. They'll eat it. Don't worry. Um, okay. What
would be one thing or what would be the one thing you would suggest anybody starting out
in business, uh, to focus on? Um, like the initial, first first beginning yeah um
probably focusing on developing yourself through like serving other people until you like actually
become amazing at whatever you want to sell in the future so other people's results instead of
your own yeah love it go and like serve people get results
and then that becomes a catalyst for everything else nice um what would be one thing you'd suggest
anybody that's already having success to focus on um does this become a book someday it's like
the chapters of a book he's pre-writing it he's making me write the book for him in content i can use this
time however i want russell um people are already having success um i would say the biggest thing
is a lot of times especially us like creators like we have success and we get complacent for a while
because uh i think initially when we start a lot of times we are thinking about ourselves and then
you get to the point where it's like all your needs are met and most people sit complacent until they realize that like this has nothing to do with
them when you transition back to like how do i serve people more that's when like the next level
of success happens like that's for me like i like business for me was selfish for a long time i was
trying to like figure out how to make money and then my needs were met and then more so and then
it's like now what it wasn't until like i really started focusing on like the contribution side of it that also like then it lights you back
on fire again because you don't like someone asked me yesterday like why don't you sell for
whatever and i'm like i don't need money at this point in my life like this is about like the
contribution which is like the exciting part like money gets dumb after you pay your house off you're like well i don't know what else to do like legacy
at this point yeah okay awesome love it um what's your biggest secret to building funnels
um um i don't start building a funnel until i found another funnel that i'm modeling like a
concept it's like i'm always very clear of like this this is where we're going. And number two, I focus most of the effort and energy on the copy or the stories.
Like each page of the funnel is its own story that you're telling, you're crafting to get
them to take the next action.
And that's where we focus.
I don't know.
Anyone can do a funnel now with ClickFunnels.
Like, I got a funnel.
It's like understanding and mastering the story.
Even like the short form story.
Like I've got a headline and opt-in box.
Like what's the story I'm telling there?
And what's the story for the landing page and the upsell page?
And like it's basically taking the perfect webinar structure and breaking it out into like over a set of pages and orchestrating the whole thing together.
So that's where I spend most of my time.
Okay.
Would you also say it's like then connecting the dots too?
It's like taking them on a journey.
Because people think you just throw them in the top and then they end up at the bottom. Okay. Would you also say it's like then connecting the dots too? It's like taking them on a journey. It's not,
cause people think you just throw them in the top and then they end up at the
bottom, but you have to like hold their hand throughout.
Yeah. And hold your hand. And it's like, and I literally like,
when I'm doing a funnel, I always think about like,
if my mom was to come and buy this thing,
like let's say she bought the Superman little thing and she's like,
this is awesome. And then she buys that. And then she looked at me like,
what should I get next? And I'm like, okay,
let me explain to you why you need the next thing and like you're yeah so and it's
not like i get people all the time to ask me like their questions are like what price point should
my upsell be i'm like that has nothing to do with anything like the price point is completely
irrelevant it's they just bought this what's the next logical thing that they need or they think
they need to get the end result they're trying to get like that's the thing and then whatever the
price is doesn't really matter it's just like does it logically make sense like i have this now i need
this now i need this this is where i'm this is where i'm going dude you'd be such a good goat
farmer because it's like when they get out no really they get out they're in the neighbor's
yard okay so you gotta get over there to get over there and you gotta like bring just enough treats
to get them back into your yard so then now they're in your yard which is an improvement but
they're still not in the pen.
Then you got to get them over to the gate with another set of treats.
And then you got to keep them there long enough to get the gate open and
then get them back into their actual pen. It's the same thing as phones,
right?
Go funnel secrets. You should tell us. That's actually cool.
That's what you're doing. This name, the book right now, isn't it?
Maybe that's awesome. Okay. That's what you're doing. That's the name of the book we're writing right now, isn't it? Maybe.
That's awesome.
Okay.
What's your biggest secret to traffic and getting people into your funnels?
You know the answer to this already, but our biggest focus is Dream 100 at all levels.
Like SEO is Dream 100.
PPC's Dream 100.
Facebook ads are Dream 100.
Dream 100 is like affiliate.
So it's like I'm a hyper big believer in like we're not going to create traffic so it's like who's already congregated that traffic and then we dream 100
them from every every level every aspect like we're seo stuff right now and it's like it's funny
because everyone's like well what how do we get backlinks it's like dream 100 like what do you
mean i'm like it's fine who's got the best blogs the best traffic the best page rank we dream 100
them and get an article and then that gets things the dream link we want back. And then that solves all problems.
Awesome.
What's your biggest secret to converting traffic once they're in your funnel?
So I would say that the world we live in right now, there's like two steps.
There's like the front end direct response.
It's like all conversion to get somebody to do whatever we need to give into our world.
And then when they're in our world, I transition from i don't i don't transition away from direct response but i layer in branding with
direct response and now it's like personality and and direct response principles together
so the front end doesn't like personality doesn't get somebody to opt in typically a new person
it's like hardcore like curiosity like like the right hook to get somebody in and after they're
in to keep them there it's like i instantly transform into brand and personality and things
like that and um the better connection i can build people the faster the easier conversion is so it's
like always putting in all this like time and effort into building trust rapport and then the
conversion stuff becomes easier and easier and easier afterwards.
Just funny, Natalie Hodson did a video last night. I think she did two nights ago. I watched it last night at Facebook Live. For her, it was like, don't buy my courses. And then she told her a
story about why she started doing this and how she, and told her whole story about how she like
came to this business and how much money she has spent on ads to sell a book and how she's able to
have women. And they told that story. And I told her, I watched her, I'm like, this is so good.
I'm like, everyone with the opposite, make them watch this first
because they will instantly love you.
And then they'll buy everything else
you ever have from that point forward.
And just like, so, but like,
that would be horrible as a front end app.
Like nobody would ever buy off it.
But it's like, you get to convert them in,
use that attention now to like build a brand
and a connection.
And then conversion becomes super easy.
And that was just taking them on the story of your life
and how what you're offering them fits in like the story between you and that,
like why you created that and how that story tooks back to them.
Love it. So with that too, like part,
that's part of the strategy of entertaining and putting out,
just letting them into your life.
And I think it's important for people to know too,
because ultimately like looking at the stats, that stuff,
you could argue is a waste of time but at the end of the day it's not because you're doing exactly what you're
suggesting by like that's the overall strategy on that isn't it 100 because then like i can put
an offer nowadays my own audience if i drive traffic to never but i would never convert
like that same offer out to my audience and we'll do a million dollars in an app you know like in a
in a webinar because it's like they love me they trust me at this point they have connection with me if i'm creating it they
whereas like again cold traffic wouldn't work so it's like it's that i don't know like when i got
started this game it was 100 direct response and there's like the branding guys who like i always
hate it now it's like the mushing of those two worlds together it's like direct response to get
them in and then the branding to build a connection and then like that the handoff is like i think
that's the future of marketing it's those two schools of thoughts like merging together to
superpower that's awesome i totally get that as a direct response guy um okay so before i ask the
next one i have to just throw a disclaimer i may not have i was not involved in all of the question
selection okay so just putting that out there.
Okay, so I wanted to clear the air and dispel the rumors.
Is the CEO of Low-Key Pagers actually running the company from prison?
I think so.
Yes?
Okay, awesome.
Pretty sure, yeah.
Must be.
With the branding, it makes perfect sense.
Do you know the real CEO of the real low-key pages?
Anyway, I probably shouldn't say it publicly on video.
Never mind.
Oh.
Actually, yeah.
I didn't do any background research on that one.
That was a mistake.
What's up, everybody?
This is Russell Brunson.
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What's your best advice for somebody deploying the Dream 100?
I think it's understanding like tiers of levels like
when i first got in this game i remember the people that were like i was trying to connect
with were like joe vitale mark joyer like all these guys who were just like legends and i tried
so hard to get their attention and like no matter how creative i was it just kind of fell on deaf
ears i remember being offended and kind of upset at first um but i was like in like i don't know
i was just kind of nobody at the time and then then, so after trying that for a while, I'm like,
now I'm not in success. I'm like, Oh, this doesn't work. And then I met a, a, a bunch of people that
were kind of at my same level or a little above me, but just like, but they were approachable.
It was guys like Mike Phil same. And, um, I can't remember who was back then, but a bunch of guys
like that. And we were all kind of same level. So I started to connect with them at Dream 100.
And because they weren't up here, they were here, we became friends.
And we all started cross-throwing each other and helping each other.
And what's cool is in a very short period of time, within a year, year and a half,
all of our businesses came up to these other guys.
And at that point, I started contacting these guys again.
And they're like, oh, I see you everywhere, man.
And I'm like, oh, and I'm like, I've been sending you stuff for years and you never respond back and now like and then they answer your call
and i think it's like yes send the package to tony robbins that's amazing he's probably not
gonna do it with any of us took me 10 years to get tony to finally put up something like 10 years of
my life and he was like russell's book's awesome you should read it right but 10 years it took of
that so like that's awesome but like what's better is like look around in the market right now and who's kind of at your level and start connecting there
and it may not be like a billion dollar win overnight but a whole bunch of little wins add
up and eventually your best friends with whoever you need to be up here at that level so i think
that's the biggest biggest thing i would i would tell people man i hope the the inner circle is
listening because that is a great lesson for all of us. Cause there you go. Right. Okay.
How many times were you on the verge of completely giving up?
Oh man. Like how many days that happened or how many,
like how many different times you think?
Man, there were a lot. One happened early.
I mean, it lasted by a couple of weeks. We're just like, oh, I'm going to figure out a piece. After our company collapsed, right. Lay off like
80 people overnight. Like it was, it was every day for two years. And I would have quit if I
didn't have tax obligations to IRS that would have thrown me in jail if I would have quit.
So I had some really good motivators. Two years i hated this business and i didn't i
did not like it even a little bit until we finally paid iris off and like it took that straight off
it was like now creativity can happen again and then it became it became fun again but um a lot
a lot of times i sometimes nowadays even it's it's funny like where some days you're just like
god like why are we doing this and uh I don't know what causes that,
but I think for me,
whenever that does happen,
it's like a selfish thing
where I'm thinking about myself more.
And then what's cool is I'll sit in bed
and miserable, I'll see my phone
and I'll see a bunch of Voxers from people.
And every time I have a Voxer
that someone says something nice about me,
I star it.
I have a whole list of starred ones, so I'll listen to those. And all these people who are like, I got one of yours in there. I got other people. It's just like, you hear them like the gratitude for what you're doing and like, thank you for what you, and it's just like, all right, that's why we do this. Then we're back into the game. So it's less, it's less often nowadays for me, for sure. During the downtimes, it's tough and it happened a lot. That's awesome. Okay, cool.
And he's definitely not lying, folks, because when I was out there writing copy for you,
I remember somebody did something stupid.
I don't know.
Somebody said something or whatever.
And you got like, you're like, geez, like seriously.
And then you're like, sarcastically, I think you said, I don't want to be CEO anymore.
And or whatever.
You're like, I just want to like create stuff. And then I'm sitting there in the corner.
I'm thinking like, I like glance over at dave i'm thinking like i'll be ceo
i want your problems russell that's awesome yeah so just i'll be on deck
i think that's a lot like my goal was never like like 15 years ago i started i was like someday
i'm gonna be a ceo of a big huge company i'm gonna be on video i'd be like no like i just
wanted to like create like for me it says art Like, why do I keep creating funnels? People are like,
your company's doing great. It's like, like, it's the art for me. I'm an artist. Like,
this is how I do my art. I just love it. And so it's like, yeah, a lot of times I would much
rather just like hang up the CEO hat and go back to the art of doing the thing, but you know.
Yeah, no, it's, it's awesome. Okay. Looking back, what do you wish you would have done differently?
From ClickFunnels as a whole or business as a whole?
Yeah. Let's look at business as a whole.
I think, man, the first 10 years of my life, I was running around trying to be all things to all people.
And three and a half, four years ago was the first time I was like, kind of set my flag on the ground what i was going to do and as far as like click funnels as a whole um looking back on it now
i think i would have started a software company way faster that's 100 sure like all the business
models i've done like it's the one i like the most but i would have done different too like
i think if i was to start over from scratch i would have just done click funnels and that
we wouldn't have had backpack and action addicts all these other things i would just like automate
simpler like i look at
some people with software where it's it's sticky but it's simple like it does one thing
like there's power in that where it's like your your tech team can focus and make that one thing
better better and better as opposed to like like right now our biggest problem we've had um until
just recently is like our tech team like focus on this part of here and it's like okay everyone move
over here and over here and then and so now we're pointing our um as we did that
the last time through we are taking focus here we had a whole bunch of people like learned it while
they were in there focusing that we left and now they're focusing on making it better mistake is
three years to get to that point um so i think i would have made simpler software that everyone
could focus on like one thing one like that's the thing too is like click followers i have so many
messages i gotta sell now and so many i would focus on just simple
message simple tool simple things um i i love that so um do you know what a juicy lucy is the burger
no sounds amazing yeah it is so it might be a minnesota thing so brandon and kaylin um flew
out for a biking game and then we went and hung out for a while. And they took me to this bar in this weird neighborhood. It's really sketchy to get a Juicy
Lucy. So it's basically a burger with like cheese in the middle. And it was this place called Matt's
Bar in St. Paul, Minnesota. It's world famous. Anyway, we get in there and I'm with Brandon and
Kalen. We get in line for the burger. It's just a nasty looking place it's really bad but great burger um world famous and what we noticed was so they served us the burger with fries and
ketchup and then like a napkin in a like a crappy little basket and then we had water and then i
think it was kaylin was like hey do you have like ice they're like nope like oh a bar without ice
and i was like um someone someone else asked for
something but then i asked do you guys have a fork nope so they have juicy lucys and french fries
and they do that better than every other person and that's why even despite all their shortcomings
they're the best yeah so yeah it's a good lesson i think for everybody um yeah all right lightening the mood a bit uh
did you know that james pre-friel is actually a nice guy deep down
he's actually a nice guy deep down you know that he is i see glimpses of that i i think it's
possible but it's definitely very deep is he there where is he he has the day off do you leave for
the day i don't he leave for the day?
I don't know.
His computer's here.
His computer's here.
We'll make fun of him.
Of course, he's probably skipped out early.
Okay, what are you glad you did and wouldn't change business-wise?
Biggest thing I'm glad I did, and this took me 12 years before I did it, was actually
bringing in partners.
I was, first 12 years, I was like, nope, I'm Russell Russell I'm the guy who started this business blah blah blah and like um and so because of that
like you can hire people but that's it and then uh click funnels came around Todd Todd and I said
that we brainstormed the whole thing click funnels and he's like hey I'm only gonna do this if we
can be partners instead of instead of like an employee and I was just like oh and like the
prideful Russell was like no I'm not like but then i was like we this is the end of the whole
business crashing so i've been humbled a lot and i was like you know what all right let's do it and
like transformed everything so grateful for for that and i think um if i was ever to start a
company again like my first step before everything would be assembling my Avengers team or my
Justice League team whatever you want to call it before I got started like I need the best in the
world these five I got it if I here's the the five or six people or things we need and I'd go
spend the first year just recruiting those people and get them in place and then create the thing
um instead of instead of like you starting as entrepreneur and then hiring employee one
employee two the employee you know it's like man so much faster just to go the other way around.
Awesome. Um, what's the craziest thing you've ever sent in the mail?
Physical mail. I don't have mine.
I can tell you my friend's story cause it's the craziest ever. Okay.
I think I know it, but I tell you this. All right.
So my friend, he, he pooped in a box and then he said, and go for it. Did I tell you this already? So my friend, he pooped in a box, and then he said it, and he mailed it.
And apparently it's a federal offense to mail poop.
And so he did it at college, and the college mail room got it and smelled it,
and he actually got expelled from Brigham Young University,
but never went to the mail.
But apparently it's a federal offense to mail poop.
Wow.
So it got intercepted before it departed from BYU campus.
It could have been bad.
Wow.
Okay.
So I don't recommend that, right?
I think the weirdest thing I've ever mailed, though,
not mailed those like pizzas.
I call like pizza.
I've done this a lot of times.
I call the pizza delivery place wherever the guy's at
and like deliver like 10 pizzas at once.
Stuff like that.
Yeah, just to get people's attention.
Yeah.
Love it. pizzas at once so by that yeah just to get people's attention yeah we're good love it um
what's something that having a team relieves you from um
it lets me uh like right off click funnels people always ask me how do you keep up with
the software i'm like i don't i don't i, and I complain, and that's all I do.
And then, like, that team does everything.
And so, like, I don't have to worry about that.
And then, like, I only focus on, like, the part I like, which is the marketing.
And, like, that's all I have to do.
Like, I get to stay within my, like, unique ability and not have to, like, blend all the other things.
And I think that's the key of, like – in fact, James P. Frill, if he was here, he'd quote some famous old guy who said something that was really cool.
But like the division of labor, something, some, there's the quote,
he can find a force, but like basically like letting me be my unique ability
and having every other person do the unique ability as opposed to other things.
Like Mandy, when she started coaching with us, was really cool is she just
focused on the coaching of it. Right. And then first I was like, okay,
and then do this and this and this.
And she struggled, like the administration wasn't very good.
Melanie's amazing administration. So like, how about Melanie help Mandy?
Like, and like now it just runs awesome. So it's like,
and Melanie's like most amazing person like that in the world. Like,
so it's like,
as everybody like be good in the unique ability where I used to try to like
bring someone in a role and try to give them like 30 things to do,
because I thought that they should all be able to do 30 things where they did one thing that you
need to build and everything else just suck. And I think, I think the reason I did a podcast on
this a little while ago, but I think the reason is because as entrepreneurs, we start the business
initially and we have to do all 30 things and we suck at most of them, but because like, we just
have so much brute force, like we have success and then we hire people, expect them to do 30
things like we did. And that's like the wrong way to look at it. It's like you bring someone into the one thing and be the best at that and take that piece away from
you and they do it a million times better and then you can keep doing that that's the team gives me
the ability to just focus on my unique ability and nothing else love it um okay i reserved 30
second time slot for you to give a shameless plug to something you'd like to sell starting now hey everybody
welcome to the pitch section of the decade today i would really like to sell i had nothing else to
sell these guys what do we have um um i kind of want to do um i got nothing. I don't even know. Oh, I know what we can do. Okay. So you see this book?
It's pretty cool. This book I'm not going to sell, but we just wrote a book called Network
Marketing Secrets for MLMers. And it's like exactly this thin. It's got cartoons like this
in it. It's so awesome. So that's going to go live in like a week and a half. So you guys should go
buy that. Even if you're not in network marketing, just to support me into funnel hacking.
Awesome. Love it. How do they get it? Is there even a URL yet?
It will be at NetworkMarketingSecrets.com.
Go there. Okay. Dude, that was actually really good off the cusp like that. Well done. I should have given you a heads up.
Okay. Now I have reserved myself 30 seconds for a shameless plug. Okay. And mine's more rehearsed and go. So all
the time I get, people ask me literally all the time, Dana, how do you sell a book for $2,000
when everybody else sells them for 20 bucks? How do you charge 20 grand for something that other
people charge 500 for? How do you make so much money as a goat farmer with only four goats in
your herd? Right. And I'm just like, dude, it's simple. It's the dream 100. So,
um, if you haven't had a chance, if you have, if you don't know what the dream 100 is, go
get Chet Holmes ultimate sales machine book. If you do, and you're ready to just go hog wild in
it and explode your business, then go get the dream 100 book and ta-da.
What do you think of dream 100 book, Dana?
Dream100book.com. what's the price on it is it still um it's two grand well and unless you find the secret link where you can get it free plus shipping
but yeah dream100book.com. Forward slash free.
Don't share it.
Oh, boy.
What's the biggest domino you tip over every day?
Dang, these are good questions.
Every day?
For me now, it's making sure that my team all has what they need to get done what they're doing.
I'm looking at my role now.
It's less of me doing things and more of me coaching people who are doing things.
So it's making sure that, like, everyone has the ability to run in the morning
so that they're not waiting on direction or, you know what I mean?
And we have a lot of East Coast people.
So, like, before I go to bed at night, I try to make sure that, like,
East Coast people have what they have so when they wake up two hours before I do
that they can, like, start running.
That's the biggest thing. that's great um i heard the internet speed in boise is capped at 1.5 megabits per second is that really true if so how can such a successful
tech company be headquartered there is that true melanie do you know i have no idea i get no idea
we do get angry though often at it. So is that really true?
I have no idea. I'm in a much more rural area. So I just, yeah,
I doubt it.
I just published my fifth earth shattering book for entrepreneurs and
sellers.
Should I keep writing more and put them on the shelf for a while to collect
dust and do nothing at all with the hundreds of hours invested in them or
start promoting and sell them.
That's a jab at myself because you called me out on the last mastermind for that.
No, I think what's funny though is that last mastermind is where I had my big epiphany
too of like focusing on the value ladder and then all our creativity should be focused
on the front end of the value ladder, bring people in.
Like I spent almost every day since then trying to get the rest of my value
ladder in place i've killed two businesses that both made over a million dollars a year
wow um because they didn't fit in the value ladder and and like so i took that to heart i know
hopefully you have as well i think that's it like you can keep creating stuff but it's like as long
as there's the back end support it. Love it.
The only other time I went to Orlando, Florida, my fiance ended up coming home pregnant.
Should we put out a PSA to one couple's traveling there for Funnel Hacking Live that there's something in the air down there?
Did you hear Melanie's laugh?
Melanie's dying over there.
Are we doing a wedding when we get down there this time too?
Because I think the first time we got pregnant, second time we got married.
I'm lobbying.
I got people lobbying for it right now.
It's going to become a hashtag, yeah.
Okay, I'm just going to skip to the good ones.
I read about a story about a farmer who was visiting your house that tripped into your pool in the pitch black and fell flat out on your pool cover and nearly ripped it apart and scared all of your
children in the process is that true it is so true i wish the camera would have been rolling for that
because it was amazing we have a pool cover that's like the same color as the cement around it it was
dark outside so dana goes and walks right to the pool covers like my kids like ah it was amazing oh man um
uh okay finishing up here um will you sell me your domain name dream100secrets.com please
i'm not even using it do i own that one yeah you're not using it, though. I could use it. I might be up for that.
Definitely, maybe.
Definitely, maybe.
Just thinking about it.
Okay, well, I've exhausted all the good ones, so unless there's any good ones in the chat.
Everyone's just going crazy.
Everyone's just laughing at me.
Loving this.
This is amazing.
This is gorgeous.
No good questions.
All right. That's all right. Unless you have anything for me. I mean,
um, let me think when, when are you launching the super funnel? Actually. So did I tell you
what we call it inside our office now for us? Well, this is going to be good. Which board is it on?
There it is.
This is called Project Mother Funnel.
This is our mother funnel that sends people all the way through our value ladder in the shortest period of time possible,
in the most exciting way possible, a.k.a. Project Mother Funnel. My question for you, with your new value ladder and multiple front ends when is your project mother funnel all going live i want to hold you accountable
we got to cover up that wall i know i wish i could show you through that wall it's still there
um i'm gonna say asap how's that i love it i'm getting this done by my birthday march 8th my
birthday present to myself could Could you get yours done
by March 8th? I'll do it.
And what's the bet
then? Who has to do what?
That's how you motivate Dana.
That's good.
That's not money.
Let's see.
Asking you to wedding
or goats or both.
Yep.
Let's see.
So you lose Dana, you get married at Funnel Hacking Live.
He wants that though.
Becca doesn't.
That's the problem.
I actually do.
Oh.
Yeah.
They want a beach wedding.
If we go to the beach, we can do it.
We can bring the beach to us.
I have sand in Boise.
We could bring it in the room.
It'd be a pain.
Sand in Boise. It'd be a pain.
How about you have to bring a goat to your office for a day
if you don't hit yours.
Okay.
And I have to
sleep with my goats for a night.
Wait, like, enjoy that, though.
That's not...
There's different levels of that. There we go. I have to... sleep with my goats for a night wait like enjoy that though that's not what kind of
yeah there's different levels of that there we go i have to
hey don't knock it till you try it you guys geez
how about this if uh if you get the whole thing live by my birthday,
I may be willing to sell you dream100secrets.com.
If not, I'm launching a competitor product.
I'm going to take you out.
Oh, geez.
This is going to be a nasty smear campaign.
Okay, deal.
I take the deal.
That's awesome.
But what happens if you don't get it by March 8th?
He will.
Go for a day. I'm in on that.
Okay.
That'd be actually a good episode.
All right. Thank you, guys. I appreciate you.
Thanks, Katie. You're awesome, man.
Thanks, Katie.
Have a good weekend. Yeah. Thank you guys. I appreciate you. Thanks, Danny. You're awesome, man.
Yeah.
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then go subscribe to our free behind the scenes,
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