Marketing Secrets with Russell Brunson - Being An Introvert Inside Of An Extrovert's Calling

Episode Date: December 4, 2017

Interesting thoughts after my whirlwind week. On this episode Russell talks about what it's like being an introvert in an extrovert's business. He shares how you can still be successful while being introverted, just like him. Here are some interesting things in this episode: Find out why Russell loves speaking in front of thousands of people, but can still be awkward one on one. See how Russell is able to get past his introverted tenancies to still be able to sell a room. And find out why you just need to start sharing your message and with consistency you will find your voice. So listen here to find out how an introvert is making it in this extroverted business. Transcript - https://marketingsecrets.com/blog/being-an-introvert-inside-of-an-extrovert-s-calling Learn more about your ad choices. Visit megaphone.fm/adchoices

At Wealthsimple, we're built for whatever you're building. Built for Jane, who wants to break into the housing market. We're built for Ted, who's obsessed with what's happening in the global markets. And built for Celine, who just wants to retire and explore the world's flea markets. So take a moment and think about what you're building for. We've got the financial tools to help make it happen. Wealthsimple, built for possibilities. Visit wealthsimple.com slash possibilities. Hey, everyone. This is Russell Brunson. Welcome

to Marketing Secrets Podcast. Today, we're talking about what it's like being an introvert inside of an extrovert's calling. Here we go. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. Alright, so last week was a little bit insane. In fact, I think I only slept about two and a half hours last night.

And I am really excited to fall asleep. The kids are almost all in bed. But I'm going to finish my homework, so I was like, you fall asleep. The kids are almost all in bed, but one of them is finishing the homework. So I was like, you know, I'm gonna sneak away, talk to you guys before I pass out and then, uh, go back and finish the homework with them. So that's why we're here right now. So, um, last week, um, there was, um, an event that I wanted to speak out for a long time and got invited, um, perhaps six or seven months ago.

So looking forward to it. And then after, um, so I get invited to speak a lot of events and unfortunately, I have to stay known to most of them just because it's just hard to leave and travel and be away from family

so it's not typically worth the investment or the time away. Especially at this level in the business, it's tough because it's like someone, I've had people come back

like, hey, we'll pay you $100,000, come speak. And I'm like, I feel like a jerk but it's like, Dave traveled there, being there, Dave will travel back. It's like, it's not, like i feel like a jerk but it's like there's a day of travel there being

there they will travel back it's like it's not like i can do a webinar and clear away more than that you know i mean and be able to go sit down bed at night and be with my kids at night so just tough unfortunately but um someone asked me one of my friends james malincheck asked me and since i was already going to be at uh speaking at warrior con um which is garrett white's big event i was super excited to speak at um james was in the same city so like, sweet dude, I'll just drive over and we'll do this whole thing. So then we're like, hey, I'm going to be in LA. Might as well. Like, what else is in LA?

We're like, oh, Tai Lopez is in LA. We should go hang out with Tai. And then like, Justin and Tara Williams are in LA. So we should hang out with them. And it turned out to be really, really cool. Here comes Bodog. He's been working on his homework. Say hi to everybody.

Hi. So anyway, so the vacation was crazy. who has been working on his homework. Say hi to everybody. Hey. So anyway, so the vacation was crazy. So basically what happened is Dave and I jumped in a plane and we flew out there to L.A. And then that night we got the Warrior event and so we decided to sneak in. And we were in the back and we had white shirts on and everyone in Warriors got like black shirts on

that say Warrior on it. And I wasn't speaking to the next day, but I walk in and they came and grabbed the shirts and were like, go put these on right now. So we're like, oh, so we're going got like black shirts on that say Warrior on it. And I wasn't speaking the next day, but I walk in and they came, grabbed the shirts, like, go put these on right now. So we're like, oh, so we're going to put our shirts on so we can fit in with the whole culture that they're building over there, which is cool. And then that night I was going to work on slides. I was super tired, so I just went to bed. Woke in the morning and I was going to work on slides, and I was super tired. So we didn't.

Then we went and got massages. Don't tell Mom. Got massages. It was really good. Then after massages, I was going to work on slides and I was super tired. So we didn't. Then we went and got massages. Don't tell mom. Got massages. It was really good. Then after massages, I was going to work on slides and then I didn't. And then Justin Terra came for lunch. We hung out there for lunch.

It was awesome. And then it was like the ninth hour or twelfth hour, however that works. So I had to go get slides done. So I went up to my room, got my slides done. Saw Kevin Anderson who does all of our Funauka TV stuff. He came to come film. And Brandon Fisher was there as well. There's all of our other video stuff.

So it's kind of cool to have those guys come out as well. And they were filming the room, walking around, getting a bunch of footage of everything, which is pretty sweet. So you'll probably see some of this on Funnel Hacker TV soon.

But that's kind of what's happening. And then Soak Warrior is insane. 600 men, just like insane. Everyone dressed in black and it was really cool because I was teaching a lot of the Expert Secrets book stuff. But as I was teaching it to men, just like insane. Everyone dressed in black and it was really cool because I was teaching a lot of the expert seekers book stuff.

But as I was teaching it to them, I was also showing how Garrett had done it, the process Garrett had done to create the warrior movement. It was really kind of cool and big. Here's this piece of it. Here's how I did it. Here's what Garrett's doing. Here's what you need to do.

And then kind of go through the whole thing. So I think everyone thought it was pretty cool. One of the problems was like, so bad. I started the presentation and then I could come up and, you know, Garrett does a huge thing to get everyone pumped up and excited. And I come on stage and then like start my slides. My slides aren't working. And it's like, ugh.

And my first, and I had done all this research to find out like, the day we launched ClickFunnels and it was like 138 days later that he launched his. I had the dates and the time, all the stuff in the first slide. So it wasn't like I could just BS my way through the first three or four slides. I had like the pictures and the date and time. I'm like, well, huh. So super anticlimactic. The first five or six, or probably, I assume like an hour, probably the first two or three minutes.

And then like, and then they came back. Then I was kind of like, you know, and you get kind of thrown off. It took me like five or six minutes to get back on. And then I think the rest of the presentation went pretty well after that. And that was awesome. And then we got done and we were supposed to leave. We had to tie Lopez's house, which is like a two-hour drive, I think.

Also, Stu McLaren was doing a charity event. This is homework. We'll talk about this in a minute. We're almost done, but then you can... Okay. Stu McLaren was doing an online charity event. I was supposed to do an interview for that. I jumped on the hotel before we left. Of course, the hotel internet goes out,

it keeps going in and out, so it's like all, anyway, but did our best there, and we ended up raising like 22,000 bucks, I think, for that charity event, which is really sweet,

to help some families out there having a struggle with hurricanes and stuff, and then jumped in an Uber, drove to Jai Lopez's house, they asked us, we got there, what's your hard leave time, we have to leave at 11 o'clock sharp,

they're like, okay, so we ended up being there until after 1. It was 1.30, I think. We filmed two info products there, ate dinner with Ty, and then did an interview with him, which if you haven't seen yet, it's online. And it ended up being almost two hours long. It was really good.

I'm going to see if I can get it on the podcast. So I may play it here for you guys to hear. I think it turned out really cool. And if I do that, I'll explain some can get it on the podcast. So I may play it here for you guys to hear. I think it turned out really cool. And if I do that, I'll explain some of the reasons behind the podcast. But then, like one in the morning, we jumped in an Uber, got home, we got to the new hotel somewhere else by 2. And then passed out. And I woke up at like 6 because I still had to do slides for the next day's event. So we were working on slides all day.

Then got down, get on stage at Jayden's event, closed like 30% of the room on our package and did the whole thing and then by the time we left, we were driving to the airport and I was just like, I can't keep my eyes open, I'm so tired. We drive to the airport, fly home, and it's interesting because in those situations, like I'm on stage, hundreds of people,

everyone's cheering, it's like, I love that. Like that's me as Russell the extrovert, I love that. My calling in life and in business requires me to do that and be good at that. Because I've got to stand on stage for all these people and entertain and inspire and hopefully give them the tools they need to be able to move forward. But a lot of people don't know that's not natural to me. I'm not naturally very extroverted. In fact, my whole entire life up until probably 10 years ago when I kind of started this business, it wasn't even when I started this business, it was way into the business before I learned, like realized I had to start learning how

to speak and talk. But I was super introverted. In fact, still am very, very introverted. But when I'm in those situations, like'm at an event um and uh and i'm on stage like i just it comes out of me i just i love it like i really enjoy it but it's it's funny because um dave who's there at all these events like he told me he's like you're on stage you're like you're present you're like doing your thing you're like loving it and you get off stage it's gonna come and ask you a question and you just like shrink in this weird introverted like you can tell like i'm not comfortable in that kind of a situation. And James Malinchak's event is funny because I haven't spoken at an event like that where you speak in a cell and then people can ask you questions afterwards for a long time.

And it was just tough because I'm in the back of the room and probably for an hour and a half, people ask me question after question after question, which is like super uncomfortable for me typically. And the introverted Russell was really, really struggling. And then it's funny. I got home. We flew. We took Uber home, flew home. We got back to my house about midnight. And the next morning at like 8 o'clock, we had this big church Christmas party that my

wife is in charge of. It's such a crazy week. And so we get there and there's all the entire church and all these people and all this stuff. I'm there with the kids because she was getting stuff ready so bring the kids in and it was just interesting because i come in and um totally like introverted russell took over like not come from that situation i kind of sat on the table with my kids and there's all these amazing uh people that go to church with us that i know who they are like them like i like them a lot and there's such a bunch of guys i really think are just awesome and it's so weird how like how much fear I have to go and just go say hi to them like it's like

I hate it about that's one thing I really frustrate about myself because um in in my element right it's it's easy to go out there and like people come to me because you know it's whatever it's the brand I built you know so I go to events people come they want to ask me questions so it's really easy it's very naturally come to me and I built, you know, so I go to events, people come, they want to ask me questions, so it's really easy, I just, it's very natural, they come to me, and I can, I can talk to them, but I go in these other places where no one really knows who I am, it's just, I'm a person, and it's hard, I don't know why I struggle so much to go and, like, walk up and just say hi to them, and talk to them, and it's, and so anyway, it's interesting how much that introvert side of me, how much I struggle with that, and I just remember sitting there the whole

Christmas party, looking around, seeing all these amazing people, and, like, people that I'm fascinated by, and I was like, I'm gonna go talk to. I just remember sitting there the whole Christmas party looking around, seeing all these amazing people and people that I'm fascinated by. I was like, I'm going to go talk to that person. I'm going to go ask them a question. I want to do whatever. Honestly, I have so much fear inside of me that drives me nuts. All this fear that keeps me from going and saying hi and just going and talking to them. Even when they do come say hi to me or whatever, it's just weird.

I'm really good at carrying on a conversation when people come and ask me questions you know um but when it's like we're on neutral ground they don't really know much about me or whatever i really struggle like i like i always try to think like i need to be interesting and ask them questions about themselves so then anyway but i'm just not as good at that anyway it's just it's just fascinating it was just the contrast of like the night before I was on stage with all these people and like people chanting my name and screaming and going crazy and people crying and like this whole thing. And then the next day I'm around people that live near me and I can't even like – anyway, it's interesting. So that's a little glimpse of what it looked like to be an introvert and extrovert position or calling. So unless you think that I've got everything put together, I still get scared to death.

One of my biggest fears in life is calling people. Like I hate calling people on the phone. It scares me to death. That's why I use Voxer if I hear circle numbers. That's why I never, only phone call I ever answer is for my wife. Everyone else I may go to voicemail and then I listen to voicemail. And then if it sounds awesome, I call back otherwise i just don't call back at all i'll text them back or i'll vox them back um just because i have these weird fears about that so

anyway it's not just me it's it's it's everyone so don't feel bad if you are like i'm too introvert i'm never going to be good at this business i don't dare talk to people like i get that i get like still to this day i get so nervous behind it um but that's one of the powers and one of the beautiful things about this kind of business um i think a lot of my thoughts like we are like introverted it's really hard to do like face-to-face one-on-one selling um and nothing scares me more than that like it's funny how we built huge call centers and stuff like that and i don't think i've ever picked up the phone and called someone and sold them on the phone i don't think i would even have the guts to do that yet i can stand in for a room of a thousand people or

five thousand people and sell and like for example i'm speaking at grant cardone's event in february and they're supposed to be uh somewhere between 8 500 and 10 000 people i'm so excited for that like the extrovert in me is like yes this is gonna be awesome i'll step on stage i'll see speak i'll sell like it'd be so much fun and then afterwards in the hallway they want to ask me questions when i'm like i get all awkward and weird oh man well hopefully someday i figured out so hope my kids hopefully bowling over here will never be nervous do you think do you get nervous talking to people at all what do you'm talking to people at all? What? Do you get nervous talking to people? Yeah. Do you get nervous standing in front of a lot of people and talking? Yeah. Both of them?

I'm about to do it for my entire class. Are you giving a presentation tomorrow? Wednesday. On Wednesday? Does it make you nervous? Yeah. What makes you more nervous, talking in front of a class with a whole bunch of people, or just talking one-on-one with somebody?

Probably whole class. Whole class, dude? Interesting. See, for me, I just tell them, for me, like, when I'm on stage with a whole bunch of people, I feel comfortable, but then one-on-one, I get really nervous. But... I guess one-on-one, I guess you do kind of get nervous. I mean, it was kind of hard for me to choose because one-on-one, you to like, it's kind of hard because like if you mess up, they'll recognize, except if it's a lot of people, they don't yell it out. Oh man. Anyway, so I just want to share this with you guys tonight. I don't think it's something anyone is going to learn much from other than hopefully give the introverts out there some hope that they can do this um and people who are extroverted um help them understand their superpowers a lot of those guys are gonna be a lot better one-on-one

and a lot of introverts just seem like it's funny because it's not just me either like talking frank kern and frank kern's like i love you big events but it scares me to talk to people afterwards like he's super introverted um anyway i I think a lot of people in these kind of positions are. It's neat because something that introverts can thrive in, in a mass situation, but then even within there, they can still have success. Hopefully it helps some of you guys who may get nervous or may think, I can't do this, I can't do this.

I'm not like Russell. I get people all the time. I'm not like you, Russell. I can't stand up in front of people and just talk for hours. I'm like, dude, yeah, but you can talk to them face to face. I can't stand up in front of people and just talk for hours. I'm like, dude, yeah, but you can talk to them face to face. I can't do that.

It scares the crap out of me. I mean, that's a bad word here, this family. It scares the, something else out of me. That's the worst word you're going to hear from Russell.

Crud maybe? Crud. Scared the crud out of me. Yes, that's way better. Good job. Anyway, so, hope that helps those introverts out here to understand how it is that you can still succeed in the extrovert's world doing this stuff, doing the expert's secret

stuff, putting your voice out there, putting your message out there. Because when all is said and done, the only thing that really matters is the impact you have on people's lives. So do it. It's worth it. And at first, you're not going to be very good. But if you're consistent with it, you get better and better and better. I think I told you guys, Stephen Larson told me, he's like, because I started this podcast

back before I knew how to see if anyone was listening to it. So I think the first four or five years, I didn't have it hooked to any kind of stat system. And I'm glad because I didn't know. I just kept doing it and doing it. And Stephen Larson told me one time, he's like, yeah, the first like 45, 46 episodes weren't very good. He's like, I thought it started getting really, really good though. But that's how it kind of works.

It's all about you guys getting out there and just sharing and sharing and sharing. Eventually, you'll get comfortable with your voice. I just watched Alex Sharfman. He launched his Momentum podcast after the Pirate's Cove mastermind this year. And he's passing, I think, 80,000 downloads, which is awesome. And what he just posted on Facebook about it was just like, because he had thought about doing a podcast forever. And I was like, dude, just do it.

Like, you'd be awesome at it. Like, just jump off the cliff. And he said that my doing it was really cool because he's like, I found my voice. People found, started finding me. Other people referred people. And just like my audience grew. He's like, I have people listening to my voice every single day. It's just like, it's such a good thing. Um, but again, it's all about just doing it. And, um, the more you do it, the better your, more your message will get clear, better find your voice, more comfortable you'll

feel. And, um, the nice thing about these mass media things we have like podcasting videos, uh, webinars, things like that is that even if you're introverted, you can still do this cause you don't have to talk face-to-face to anybody. You can do group selling, group everything, and it's awesome. So there you go. That's all I got. I'm going to go get this kid to bed, get this homework done. So I can go to bed because I am so tired.

Anyway, I appreciate you all, and I'll talk soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.