Marketing Secrets with Russell Brunson - Biohacks, Energy, and Weirdness with Josh Forti, Part 3
Episode Date: December 20, 2021Russell and Josh reveal the 2 biggest biohack, supplements, diets, brain food, focus & marketing. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Clu...bHouseWithRussell.com Magnetic Marketing ---Transcript--- In a recent episode of the Marketing Secrets podcast, Russell Brunson and Josh Forti discussed the significance of biohacking, diet, energy, and supplements in enhancing brain function and overall health for entrepreneurs. Russell emphasized the need to optimize health to achieve greater productivity and success in business. Russell shared his personal journey from being a wrestler to becoming health-conscious after gaining significant weight post-wrestling. He initially hired a trainer and changed his diet, losing a substantial amount of body fat. This transformation highlighted the importance of health in improving productivity, as Russell realized that better health allowed him to accomplish more each day. One key topic was the timing of food intake. Russell noted that consuming carbohydrates can cause brain fog and fatigue. Therefore, he avoids carbs in the morning and afternoon, focusing on high fats and proteins instead. Carbs are reserved for the evening when they aid in falling asleep. The discussion also covered the use of nootropics and other supplements. While Russell appreciates certain nootropics like Alpha BRAIN, he is cautious about more extreme supplements and substances due to potential risks. He highlighted the importance of a balanced approach to supplementation, ensuring that any supplements taken are based on individual needs rather than a one-size-fits-all approach. Gut health emerged as a crucial factor. Russell mentioned that gut health directly impacts brain function. He shared his regimen of digestive enzymes, fermented foods like sauerkraut, and kombucha to improve digestion and nutrient absorption. He also recommended specific products like Gaines in Bulk digestive enzymes and GTs Alive mushroom root beer, which contains reishi, chaga, and turkey tail mushrooms for gut health. The conversation also touched on the role of sleep and sunlight as fundamental biohacks. Russell stressed that sleep is the most effective performance enhancer and that exposure to natural sunlight is vital for overall health. Josh Forti added his perspective on health and fitness, mentioning his experience with customized health analysis through blood tests and other assessments. This personalized approach helped him understand his specific health needs and tailor his diet and supplements accordingly. The episode concluded with a discussion about the balance between professional success and personal well-being. Russell and Josh emphasized that focusing on health is not just about physical appearance but about ensuring long-term mental and physical performance, which ultimately contributes to greater success in business and life. Overall, the podcast highlighted the interconnectedness of health, productivity, and entrepreneurial success. By optimizing diet, supplements, and lifestyle choices, entrepreneurs can enhance their mental clarity, energy levels, and overall performance, leading to more effective business practices and a better quality of life. Learn more about your ad choices. Visit megaphone.fm/adchoices
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What's up, everybody? This is Russell. Welcome back to Marketing Secrets Podcast. Today's
episode, we're going to get into a little bit of some biohacks and some things, diet,
energy, supplements, what we do to be able to have our brains stronger so we can be better
entrepreneurs. This was a really fun conversation. I think you're going to love it.
You're going to see some of the weirdness happening in my brain, what I do, why I do it, and hopefully gives you guys a place to start when you start looking at how do you
change your health to be able to have more success in business.
Anyway, I hope you guys enjoyed this conversation about biohacking, supplements, health, and
how it relates to you as an entrepreneur.
So the big question is this.
How are entrepreneurs like us who didn't cheat and take on venture
capital, we're spending money from our own pockets. How do we market in a way that lets us
get our products and our services and the things that we believe in out to the world and yet still
remain profitable? That is the question in this podcast. We'll give you the answers.
My name is Russell Brunson, and welcome to Marketing Secrets.
Welcome back, everyone, to the Marketing Secrets Podcast.
We're about to move into the third topic.
I don't know what it is, but I'm pumped to find out.
So what's the third topic?
Let's go.
All right, Russell.
So here's the ding.
You're this dude who you've got this
super, super successful company, but anybody that has followed you that knows you a little bit,
right? All the newbies out there might not, but like you're a wrestler and you're like,
like to be successful in all areas of life, which is really cool. It's one of the reasons I follow
you is because you're not just, I'm going to throw a rock star grant card on here. Grant,
we love you, but also all you care about is money. So get a life. All right. But anyway,
so like you have like quite a more of this complete picture this more complete
thing that you're trying to go through and do and so for me one of the things that i've been
focusing on a lot and it's always interesting because whatever i focus on i share on social
media and then when i share it on social media people start like giving me ideas back and like
half the time it's really great ideas and then half the time like people just hate me for no
reason they're like you're so dumb i'm like oh my gosh okay but anyway like for me like right now one of the things i've been really focused on is like
health and fitness right and it's been going through and i remember like i don't know it was
like a year ago or whatever it was that you were freaking out about bone broth right and you're
like bone broth is gonna be the greatest thing oh my god or chicken or whatever it is gonna be so
cool it's gonna help me like cure cancer and not get it or whatever and i'm like you're just you're
so weird dude like I don't even
understand. Cause I wasn't in it. Right. I didn't understand it. And then like, I got married and
like my wife is a yoga instructor and she just, you know, so she's super, super fit. And now I'm
at this point in my life where I'm like, man, my brain feels foggy a lot of days. And I like,
want it to be clear. And I'm like, oh crap, there's Russell over there. He's talking about
bone broth that one time he was talking about brain health and all these different things i'm like crap i gotta go figure this all out now and so
i hired the shockleys um do you know the shockleys by the way kelly and jay shockley i don't know
they've been in steve's steve's mastermind and stuff for a while they're students of mine now
they're awesome they live here and uh they do total body mastery and it's basically they come
in and they take like 15 different blood samples and hair analysis and urinalysis, like all this stuff.
And they go and test every single different level of your body, and they basically tell you if you're going to die or not.
It's pretty great.
And so I went and did that, and I geeked out, and I came back, and I'm like, there's so much here.
And so I'm curious, and I think a lot of people that are like they reach a certain phase in their journey of entrepreneurship and marketing where they're like, okay, I've made some money now.
So like now I'm not worried about if I'm going to be able to pay the bills or like
pay off the credit card. And now I've got some money in the bank. And so now they start thinking
about more important things. And one of the biggest things that comes up is their health,
right? It's how do I take care of my brain? How to take care of my body? How am I make sure this
longevity, how do I make better decisions? Anybody that's ever studied personal development knows
like your brain is like this. It's like, it takes like 80% of the energy in your body every day. It's like something stupid. Right. So I guess let's start with how do
you go and figure out like what you're going to focus on and like, what's your routine for health?
What are the areas that you focus on and how did you figure out that those were the areas you should
be focused on? Yeah. Great questions. It's funny. Cause like, I think for everyone goes through
cycles where like, I remember I used to, I used to, um, make fun of the people who were like me, I'll call them hippies, but I was like, dude, I love the hippies.
They got all the good stuff. I love these people, you know? And so, um, but yeah, I think the
biggest thing is it's, it was tough for me cause I was a wrestler my whole life. So I always consider
myself an athlete. I thought I was in good shape. I thought, and I was, um, I thought I understood
nutrition. I did not. Um, I wish I could go back and compete knowing now what I know now.
But so it was weird.
Like I got done with wrestling and then my wife got pregnant with twins literally during my last wrestling tournament.
She was on fertility.
I wrestled my last tournament and we found out like a week later we're pregnant with twins.
And then we were excited.
I wasn't wrestling or competing or working out.
She was eating for three.
I was eating for three or four as well and i gained i gained i think about my senior year i was 165 um when i came back to
go wrestle the next year with the you know after i graduated with the the new team um i was so big
they made me wrestle the heavyweights so i i'd gained probably conservatively 60 probably almost
80 pounds while my wife oh my gosh and then one day she had twins
and lost 60 pounds overnight and i had 80 pounds on russell so but i but it's weird because you
don't see it like i i didn't see it i remember going back to russell uh at boise state and i
walked in the door ben sherrington who's actually gaethje's wrestling coach um i walked in and
sherrington's like dude your face is so fat i I'm like, what? He's like, what happened to you? I'm like, I don't know what you're talking about. I couldn't see it.
It was just weird. Anyway, so for the next seven or eight years, I was in business. I didn't think
about it. I had so much energy here and focus there. I didn't think about it. Eight years into
my business, it's the very first time I remember feeling, I think I was on stage or something.
I used to wear a tie and the tie wouldn't fit around my neck anymore there's all this stuff i just like i just felt crappy and finally i was like okay i have to figure this out so hired a
trainer got on a plan and in like seven or eight months i went from uh i don't know 20 whatever 26
28 body fat down to 12 body fat and that was cool i felt better about myself but the thing that i
noticed the most was that i could get more done during the day. And that's when I was like,
oh my God, health actually matters. Not just like for me, if you look at my disc profile,
like my number one value is economics. So if I don't see the ROI of something, like I won't do
it, which is why I sucked at school. That's why I suck at a lot of things is because if I don't
see an ROI, like I would rather die than do the thing. And all of a sudden, like I saw the ROI
of health. I was like, okay. I was like, by shifting my health,
I was able to get two to three times more stuff
done every single day.
ROI of that is I'm getting three years worth of work
done every year,
which means I'm going to crush everybody else.
Therefore, like I'm going to go deep on this.
And so that was the thing that sold me on it
was just like, I saw the ROI
and like then I became obsessed.
And so I'll kind of take you through my journey because there's different levels of things I've learned.
And again, I could probably someday write like a 5,000-page book on this because it excites me.
But there's the things that are like the big levers that have the biggest impact.
So I'll talk about those.
The first one I understood –
Can I just say a quick side note?
I love how you're coughing as we're talking about health.
I know. Like one time I've been sick for a decade and it's right now um yeah it's weird i have a
stuffy nose and uh anyway i'm in a i'm in a season of my life there's not much sleep because my kids
are wrestling and so i leave every day at 2 30 to go to wrestling practice and then there's like
cutting weight at night and there's tournaments and i still got to do all the stuff i got to do
so i'm like i'm up every morning earlier than normal. It's like you're busy, Russell. Yeah,
it's, it's a lot. But the, so my health is suffering a little bit right now, which is why I'm
spending more time on the health stuff right now, because like I'm losing sleep. So I got to make
up for it in other places. By the way, sleep though, is the number one performance drug you
can, you can do. So like, in fact, it's interesting if you look, if you study all the biohackers,
the, the, the two or three biggest things is like sleeping more
and more sunlight, like going outside with your shirt off,
getting like natural vitamin D.
Like those help more than almost any biohack you can dream.
Any supplement, anything, it's like sleep and sunlight
are like the two biggest biohacks.
And so, yeah, anyway, there's like, yeah,
we should all spend more time outside
and we should sleep more.
But those are hard sometimes.
Nowadays, we're not sleeping.
We're in the office.
It's like those are the things.
So okay, I'll step back.
So the first big thing I noticed when I started the health journey back now – it's been probably 14, 15 years ago now.
Maybe not that long.
Maybe 10 years.
Anyway, whatever it was.
I went through different diets, right?
So I did like a bodybuilding high-protein diet, which had lower carbs.
I also went through the ketogenic diet because I spent a lot of time with Prove It when the keto movement was starting, like helping them launch that.
So I was trying to understand it.
I went through that.
But the biggest thing I started learning is like how carbs affected my brain.
If I eat carbs, it made me like tired faster.
You know after like post-Thanksgiving dinner you eat and then also you me like tired faster. You know, after like post Thanksgiving
dinner, you eat and then also you're like, you keep your eyes open. People say it's the
trip to Turkey. I don't believe that it's the mashed potatoes. I don't believe that either.
I just found out that this, I just found out this Thanksgiving that apparently Turkey makes
you sleepy. I'm like, that is not the case. It is just food in general. I eat any amount of food.
Yeah. Well, it's not just food. It's the, it's the carbs. The carbs make your brain tired,
at least for me. And so I started realizing realize now it's like i don't want to
not eat carbs because the carbs have a very important role like i did the whole keto jet
keto thing for a long time where i just only ate fats and that i don't think is right either so
like your body needs all the things but i just i i i time my day based on those things now because
i know that when i introduce carbs i'm going to be tired so i don't introduce carbs early in the day. Like I don't typically eat breakfast when I'm eating
lunch, it's usually high fats and high proteins. And then when I do carbs at night, when I do
actually want my body to start falling asleep. And so like, if you notice, like if you look at
my eating cycles, um, I'm still eating the same things most people are eating, but I'm eating
them in different orders, right? Like my lunch, if I'm ordering lunch today off Uber eats, it's
going to be a poke bowl and it's going to come with no base. So no rice, no nothing, but I'm going to have fish,
you know, I'm going to have five different fish in there, right? Because the fish has high protein
plus high fat content, which affects your brain. So I'm going to eat that fish. That's going to be
my brain food. But I'm not eating carbs because I don't want carbs yet. I need carbs in my diet.
I need it in my body, but I don't want it until I want my body to naturally fall asleep anyway,
right? So dinner time, I'll be lower on carbs and it's like closer to bedtime then i'll
go and have my rice or my whatever my carbs are going to be and i and like because i'm okay i
want my brain to shut down anyway it's like that's when i'll introduce those things into my diet and
so for me it's like the timing of food has been really really big because i would i would normally
i have a you know back in the day i eat breakfast i have cereal for breakfast or something and i'm
wrecked for the day or Or I would like skip breakfast.
I eat lunch and lunch.
I'd go order something.
It'd be like a sandwich, right?
And I eat this, the sandwich and all the bread.
I was like, yeah, I lose the last half of the day.
So like, I'm very, I very sensitive on how I'm timing where I introducing the carbs in the day so that I can keep my focus as much as possible during the windows where I need my brain sharp and fast and ready.
So that's kind of the, the, the first phase of it for me, that's been the big thing.
Cause that brain fog is the worst. We're like, I need to be, and you can like, you can like cover
it with caffeine. And so you kind of have a, but it's like, it's not the same. It's not,
you don't have the same sharpness when you have like the brain fog and caffeine. It's like,
it's like going into a bathroom where it stinks. They spray poopery.
It's like, now it smells like poopery flavored poop.
You know what I mean?
Like they're both like, ah, it's not, it's not actually clean in here.
You know what I mean?
Yeah.
Do you use a, do you use like nootropics or anything at all?
I, Joe Rogan has that alpha or I don't know if it's his, but like he does the alpha brain
or whatever.
I use that.
And that, I mean, I don't use it all the time, but like that, whenever I like need to be focused,
cause I used to take Adderall and like.
The hardcore stuff.
Don't take Adderall people.
It's the best ever, but it is straight up.
Alex Sharfman did something on it one time.
And like, once I learned what was in Adderall,
I was like, oh, all right.
So if I take that long-term,
I'm basically on like crystal meth, basically.
I mean, not, but you know, it's like the same thing. So Adderall is great, but like it's not as long-term, I'm basically on crystal meth basically. I mean not, but it's like the same thing.
So Adderall is great, but it's not a long-term sustainable thing.
So I did alpha brain and stuff, which is much healthier.
Do you use anything like that?
Yeah, so there's a range.
And it's tough because a lot of my friends are the hardcore biohackers, and there's a range.
And there's like a – for me, there's a cutoff line of where I feel comfortable, and most of my friends go way beyond that cutoff line where I don't feel comfortable.
So it's tough. Like you get into a tropic world. I feel like you gotta,
like, you gotta have like your, like, this is, this is as far as I'll go. Cause if you're not careful, I have friends who pushed it all the way to the spot where there's stuff that I think
they're crazy for. Cause man, you mess up your brain. Like you are screwed. Like there's,
you know what I mean? And it's not worth sometimes like the increasing of like,
I'm gonna get more focus here, but like – but there's a potential of like damage.
Like so yeah, so like AlphaBrain is great.
AlphaBrain is definitely on the left-hand side of like I can take this stuff.
I feel comfortable.
I love ketones.
Like I'm still a big ketone believer.
I'm trying to think what top I had.
There's different ones that are good, right?
For me, like when you start getting into the racetans, like there's a whole family of like racetans like that's where i start freaking out for me my cutoff lines right before that and i
don't go there because like the racetans stuff and then after that then there's like the more
hardcore stuff and there's there's micro dosing on things then there's like psychedelics crazier
crazier and i i i do not cross that line because my brain i'd rather have i don't like people
want the last 10 from like the these crazy things is not worth the potential.
But is that also a religious thing for you or is that –
Yeah, 100 percent.
I definitely have a religious belief, but also like – but even more so, it's – for me, it's – I don't know.
I just have – I've had so many friends who – and I don't want to get political on all the different drugs and things like that.
I could if people want to.
But like –
You can come on my show.
We'll talk about it there.
But I mean like honestly, like I have so many friends who like – who smoke weed because it makes them more creative.
I've had friends who their brain shuts off because of it.
So the potential of like – like I might be more creative, but I could lose my brain is not worth any amount of like – that's a risk I will not ever take alcohol and say, oh, I do this because it relaxes
me.
No, no, no.
Like, like, but like, I've seen the, the opposite side of that.
It's like, I don't know.
I just, I, I'm yeah, I have my line.
I think every time one, but there are some really good new tropics.
I want to talk to you about that more.
We'll do it on my show.
Cause I'm super curious to know your thoughts on that too.
Cause I smoke weed sometimes too.
You're from Colorado.
I know.
I'm very good.
I wouldn't touch that with a 10-foot pole no matter what the positive benefits might be on one side.
So there's that.
We can talk about that more at another time.
But anyway, back to the –
So the entropic stuff.
So that's good.
But supplementation is a whole – I used to just go and randomly buy every supplement that had a good sales pitch because I'm a good sales guy and I love getting sold.
I remember Anthony Clemente came to my house one time.
He saw my supplements, and he was like – he was like, you're taking everything, which is good.
But obviously he's like, there's crossover because a lot of supplements will like – they want the marketing pitch.
They'll put like 12 things in it.
And also I'm taking 30 pills, and all 30 of them are this crossover.
And also I'm taking like unhealthy levels
of whatever, this ingredient
because there's a little bit in like 40 different things, right?
And so I started getting more strategic.
In fact, Braven, who spoke Fun Hockey Live,
his dad has been doing these really cool things.
I'm trying to figure out,
he's coming out next week actually
to do some more work with me
but I'm trying to figure out how to help
turn that into a business
that I can like introduce to entrepreneurs
but basically comes and tests your blood.
And based on your blood testing, it's like, hey, instead of just randomly taking stuff because you think so, it's like here's where your markers are at.
And then they create custom supplements based on that.
That's literally what the Shockways did for me.
That's 100%.
I have this whole long list, like this long, of every single different level of every nutrient in my body.
It's crazy.
Those are really powerful because then you're not just guessing.
And you can get in trouble when you're guessing. I've seen people who've had issues because they've just,
they've shotgun approached it, which I've, I've done for years in the past. Uh, but so I'm a big
believer in that now where you're taking stuff. Um, and so to make sure you're, you're, you're
optimized is a big thing. And one of the fascinating things I, I've heard people talk a lot about gut
health in the past, but I didn't understand gut health until I did this because he was showing
me that like, um, the amount of fats and proteins I'm taking aren't being digested enough based on my blood levels. And he's like,
the biggest thing that I need to do is start focusing more on my gut. And so I didn't really
know what that meant. And so, um, this has been a big, huge thing for me now that is at a huge
impact is, is understanding gut health and how to do things like that. So a couple of things,
uh, number one, I have this on my desk here in my house. This is, what are these things called?
These are the digestive enzymes, right?
These are actually Bravens.
If you go to gainsandbulk.com, you can buy them.
But these are the digestive enzymes.
So before I eat anything now,
I pound a handful of digestive enzymes,
like just consistently because it helps you digest your food.
If you've got lactose intolerance, if you've got,
which I do, I'm lactose intolerant to some things,
like it helps your body digest those things
so you don't have the same issues.
You have less gassy, less bloating,
less like annoyance when you eat.
So I pound these before every single meal.
So that's like my first tier is like digestive enzymes.
I'm sold on those.
I just, I carry a little pouch with me
when I travel, everywhere I go.
And I just, before I eat anything, I pound enzymes
and that's been a big gut health thing.
What's up everybody?
This is Russell Brunson.
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society outside of America, they eat fermented food with every meal, but Americans don't.
So in Germany, they eat sauerkraut.
In China, it's kimchi.
There's different things like that.
And so that was a big thing.
He's like, your proteins aren't being digested because you don't have anything fermented in your stomach at any given time.
And so now I buy a jar of sauerkraut, and every night at dinner when I'm eating my bigger meal,
I eat sauerkraut with the meal because it's getting those things in there. And I used to of sauerkraut, and every night at dinner when I'm eating my bigger meal, I eat sauerkraut with the meal because it's getting those things in there.
And I used to hate sauerkraut.
There's some really good ones actually nowadays that are like insanely good.
So I eat sauerkraut a lot.
Kombucha, I used to make fun of that, and some kombucha is scary because they're really high alcohol content.
Oh, really?
I didn't know that. Yeah.
So for me it's like – but there's some kombuchas, the kombucha, how do you say it?
They'll actually pull the alcohol content out of it.
There's some that taste amazing.
I don't have it right here, but there's these ones.
There's a whole company.
There's a company that made kombuchas that taste like Coke and Dr. Pepper and Mountain Dew.
And it literally tastes exactly like Coke and Dr. Pepper and Mountain Dew.
It is kombucha.
No way.
Insanely good.
So like those are –
Okay.
You got to send me a link to that. I got to try that. yeah, they're awesome. And then this is like my new obsession is called
Alive GTS puts it on and it's a mushroom root beer and it's got reishi, chaga and turkey tail.
I drink two of these a day. They deliver my house from Whole Foods. Like I buy, I am obsessed. These
are my favorite thing in the world. Um, and uh, this is all, it's all gut health stuff. So it's
figuring those things out. The first tier of gut health is like digestive enzymes.
Second is like fermented food while you're eating.
Then third is like adding in kombuchas and things like that.
It just helps your body break down stuff, digest it.
And it gets rid of, cause I don't know about you, but for years I'd eat stuff and I just
get digested and bloated.
And like, then you'll feel good when you want to do things.
And like, and now like, I don't have those problems like I used to.
And that's been a huge, anyway.
So those are some of the tiers of things.
Like for me, it's like timing my food,
taking supplements like nootropics and things
to a certain level to help increase your mind.
And then the gut stuff is your gut and your mind.
There's studies I've read,
I don't know how, I don't understand it all,
but they say when you're an embryo,
like your brain and your gut are connected
and they separate and there's this brain gut thing.
And so like when your gut's not doing well, it affects your brain and vice versa. So it's like those two organs are the ones to really focus on. Yeah. My mom was big. So my
sister, um, when she was, Oh gosh, I think it was five years old, was had epilepsy, like seizures
every eight minutes, like full out seizures, like completely. And like, we took her to the number one child epilepsy doctor in the whole world. And that was over in
the Cleveland clinic. And they like looked at my parents and were like, we have no idea what's
wrong with your daughter. She's just going to have seizures for the rest of your life. And like,
my mom went on this whole thing and like cured her through diet. And that's when she discovered
like the whole gut thing and everything like that. And so ever since then, my mom's, I always
tell my mom, I'm like, Mom, I love you to absolute death.
Like, obviously when you die, like, it's going to be the worst thing ever.
But I'm like, one of the biggest things I'm going to miss when you're gone is,
like, whenever I have a problem, whenever I'm sick, whenever I don't feel well,
I just call my mom, and I'm like, Mom, what do I do?
And she knows, and it's sort of the natural thing.
I haven't been to the doctor in probably 10 years.
Like, because anything that's wrong, I just call her.
So, yeah, she's all about God.
Again, I used to make fun of people and say they're hippies.
But man, I've got a naturopath here in town I go to.
Before Fun Hockey Live, I was like, I can't get COVID.
And so he came in and hooked me up to IVs and things.
And like all these – it's crazy.
They do muscle testing, like what things your body needs.
I don't know.
Again, all this stuff I used to think was like crazy, weird stuff.
And the more I get into it, the more i'm just like man this
stuff's amazing like um i think everest find a naturopath find something as good as like a first
line defense is like preventative but also when you do get sick like looking at those options
because they don't wreak havoc on your body like some of the and there's there's a time and a place
for all those things right there's time to play yeah for sure for sure you need you know uh
traditional medicine but man there's there's this non-traditional side
that's based off of, you know, thousands of years of, of people doing this stuff that,
that is, is amazing. And it's looked down upon here in America, unfortunately,
I think it's getting more and more popularity, but, um, and it's, it's fascinating and important
to, I think for all of us to understand and to be willing to look at. Yeah, for sure. Well,
I appreciate you, uh you sharing more about that.
I'm sure you could talk about that for a long time.
Last question on that, and then we can wrap it up here.
What are the things that you just absolutely stay away from in your diet?
I mean, obviously, for you, there's some faith elements in there too,
so feel free to talk about that.
We already talked about hard drugs and things like that,
but diet-related, do you drink soda?
Are there certain things that you absolutely stay away from and you just don't do for health yeah so the real side you know as a morbid alcohol
tobacco coffee and tea so like those are just chopped off and then anything worse than that
obviously like and tea yeah i think i don't know but not like the or something i don't know
i don't know i don't like tea but that's super interesting i didn't always see i knew
alcohol tobacco and um yeah coffee then on the other side then it's like – as I've tried to master and understand really diet and stuff, like when all is said and done, like calories – I'm friends with all the health influencers.
So I see the wars online, like calories versus – all this stuff.
But like calories do matter.
But like the type of calories matters as well, right?
Like you can lose weight on a Twinkie diet if you're eating 1,500 calories a day on twinkie but you're gonna feel like crap right so it's like so it's
like so i'm very conscious of that so like i do not drink soda for a lot of reasons but the biggest
one is like if i'm gonna like waste calories on something i am not gonna drink a soda i'm gonna
eat ice cream right like i'm all for like this too but i would never waste it on something like
that because i feel like you're just drinking pure oh like just oh like i want to you know so i'm like i'm not
perfect i'll go off on binges and eat stuff i want but i i would never drink pop like i just
don't like i've never i would rather it's soda yeah in utah we called it pop but yeah i think
the rest of the world is soda anyway so yeah i don't do those kind of things. It is soda.
Pop's not a thing.
I'm also thinking like I'll go somewhere.
There's a dessert.
So I'm like, oh, and I'll try something and I'll take a first bite.
And I judge like, is this worth the calories?
And if it's like, yes, then I'll go pound the rest of it.
If it's not, I'll throw it away, right?
Like, for example, cookie dough.
Like if my wife brings home a tub of cookie dough or something, I'll eat it.
And like, it's worth the calories.
I don't care what it is. Like, that's so good. Like, I'll eat it and like it's worth the calories. I don't care what it is.
Like that's so good.
Like I will eat that and I'll deal with the consequences later, right?
But then like I'll eat something like a Pop-Tart and just like, oh, like this is not worth the calories.
You know, soda or whatever, not worth the calories.
Have you had those Moshi ice creams before?
Oh my gosh.
They're like Chinese things.
They're like – anyway, they're the most amazing.
Like I'll eat 4,000 calories of that.
Cause it's worth it.
Like it's worth any extra effort I have to have because it's like that good.
And so for me,
it's just like,
it's just,
I judge everything.
Like,
is this worth the calories?
If not,
I just throw it away and I won't eat it.
I won't put it in my mouth.
I won't,
you know what I mean?
And so,
yeah,
you,
you ruined me with a crumble.
Oh yeah.
Those are calories.
You're the one that I it on your Instagram story.
You opened it up, and you're like, these are the most amazing things ever.
I was like, what are those?
And I looked it up, and there's one five minutes from my house.
And so now we go there all the time, and I'm like, they're so good.
And people don't get it until you have one, and you're just like, oh.
So we try to limit our consumption to that, But you're the one that got me on that.
And now we're – I hate you and I love you at the same time for them because they're so good.
Oh, yeah.
I'll judge that.
So let's say I need to eat something.
It's like, hey, crumble cookies are Subway.
Like I would not eat at Subway because it's not worth the calories for this like nasty bread and all these things.
I'm like – but I will definitely sacrifice it for a crumble cookie.
So anyway, that's like my litmus test.
It's not like – I don't think like most biohackers would live by that model.
But like for me, it's like I want to have the – like I eat pretty much the same thing like 99% of the time.
But when I'm going to mess up, I want to mess up with the best stuff and not like something like, oh, I ate that thing.
I feel like that wasn't even good.
Why did I do that?
I want to make sure I'm doubling down.
If I'm going to mess up, then I'm going deep on something that's worth it.
Yeah, yeah.
All right.
Well, thank you for sharing, Russell.
I appreciate it.
This is – I think this was a good batch of three episodes for us.
Knock it off.
I hope you guys enjoyed this.
If you like conversations like this that aren't necessarily marketing-related but based on all the other weird stuff going on in my head,
and Josh said, let us know, and we'll do more of these.
But yeah, thanks, man, for doing this.
I appreciate it. And we'll see you guys these. But yeah, thanks man for doing this. I appreciate it.
And we'll see you guys on the next episode
of the Marketing Secrets Podcast.
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