Marketing Secrets with Russell Brunson - Bonus Episode - Behind The Scenes Call With Frank Kern About The Ripple Effect

Episode Date: September 19, 2017

Cool message I got a few minutes before starting our viral video launch event. Transcript - https://marketingsecrets.com/blog/38b-bonus-episode-behind-the-scenes-call-with-frank-kern Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell, and I hope you guys are doing awesome. I just wanted to do a quick bonus episode here in the middle of everything, because we just finished the viral video launch party a couple days ago. It's Monday now, and I'm just kind of recovering from everything, heading into an inner circle meeting, and I've got a whole bunch of really cool things and a couple of podcasts I have scheduled to create, kind of tell the story behind it, what happened, the pros, the cons, ups, the downs, feedback on the viral video, why we're excited, and a whole bunch of other cool stuff. But right now I'm heading actually to submit a circle meeting, so I don't have time to

record those yet. But I did want to share with you something that hopefully I don't get in trouble for sharing. But the morning that I was heading out to the viral video launch, I got a text message from Frank Kern. And those who don't know Frank, he is a legend in our space, someone I've always looked up to and someone I've learned a ton from. And it was really cool because he had an event the same day and Ryan Steumann also had an event the same day. And we've all kind of been friends over the last couple of years.

And it was just cool to send this message about the ripple effect that what we do is causing. And I just thought it was really, really neat. And I just wanted to share with you guys. So I'm just going to plug the audio in as is. And just know that it was a private message to me and to Ryan. So if anything is out of context, that's kind of why. But I think it was important because I want every one of you guys to understand that what you do matters. And we keep score and we talk about the money, but the ripple effect

that, that you going out there as an entrepreneur and putting your products in your services and, and being willing to risk your time and energy and your money and your talents and everything with the goal to hopefully serve people and hopefully have an effect on people's lives is, is amazing. And so as an entrepreneur, as a coach of entrepreneurs, I'm grateful for you guys for doing that. And I hope that this message just gets you pumped about your message. And that's it. So with no further ado, I'll let you guys listen to the private we smell between Frank

Kerr and Ryan Steumann and me. Hey boys, what's happening? You know, this is for Russell Brunson and Ryan Steumann. Fellas, I think you guys know each other. If you don't, you should. You would get along splendidly. I'm making this for you because I'm on the way to teach my event, and you guys have events too,

and we're all three having events at the same day, and I want you to think about something that's really cool and I think will make you feel pretty good today. So I want you to think about something that's really cool and that I think will make you feel pretty good today. So I want you to think about the people who are helped by your work, and the first thing that comes to mind is going to be the people that are at the event, right, or your customers, and that's cool. I mean, gosh, you know, talk about reach. Brunson, how many customers do you have?

You know, like 7 billion or something, and that's awesome, and you're doing a good job of helping them, and, and you're doing a good job of helping them. And, Ryan, you're doing a great job of helping your customers, and they're increasing their livelihood and taking the pain out of selling and stuff, and that's great. And I'm helping people with direct response, and that's really, really cool. And that's good, and we can really feel pretty good about that. But I want you to consider the ripple effect. And this really got me thinking this morning as I was getting dressed for for my event and the ripple effect is what happens when our customers go out and do good

in the world so last night one of my students and longtime clients a lady named Brooke Castillo comes over to my house to see us to see me me and Natalia, and she brings us a present. And the present was a Chanel purse, which looks a little weird on me, but it looked great on Natalia. So I decided that Natalia could have it. The thing's like five grand, by the way, right? And I'm like, Brooke, thank you so much. You know, this is really cool. And she says, yeah, I didn't bring you anything because you have everything.

And, you know, I know how much happiness it brings you to give things to Natalia, so I just figured I would cut straight to the chase and give something to Natalia. And I'm like, well, you're absolutely right. And I know you guys are the same, right? I mean, we've kind of transcended the stuff level, which is great, and we all take the most pleasure in helping our families and stuff so that was really cool and I'm like we're gonna a lot of money you know I mean I've bought nine of these bags for the telly already

humans they're you know really expensive she goes dude it doesn't matter because I am rich now she actually said that she says I don't care because I am so rich which was awesome right so you know we were reflecting on our business, and she had gone from $300,000 a year when she first met me, which is nothing to sneeze at, and now she's at $5 million, and we first started working together in 2014. She joined a mastermind group of mine. I'm like, this is really cool, and it is really cool, but what's cooler is what has happened to the world as a result of her being helped, because she helps people, and she helps a lot of people, overcome really, really

bad stuff, such as over-drinking, which killed my dad, so that definitely counts as a really, really bad problem. She's helped people, or currently helps people overcome overeating, which causes a wide range of health issues, of course, bad self-esteem problems and things like that. And she generally helps people just live a happier and more productive life. And when I say people, I mean to the tune of thousands of people, right? So I'm thinking about this concept of the ripple effect.

I'm like, I helped her, and that's really cool, and I helped this front line of people, and that's really all I ever see you know and then it dawns on me last night and it's dawned on me before but it kind of came back home to the front my mind last night that man some of those people go out and they help a lot more people then I'm helping you know with with on my own so to speak so it's kind of like a one plus one equals 10,000 type of equation and then I start thinking about you two this morning because I was thinking how cool it was that we're all doing an event at the same time and I was like man all right so I've helped those two guys and I know I'm not the only person who's helped you all, so that's not the point of the conversation.

And then you guys have gone on to help God knows how many people, right? I mean, just Russell alone, good Lord, it's ridiculous. You know, and Ryan, you help people, like, overcome the worst part of business possible, which is this incredible pain of selling one-to-one, you know, and you really help them a lot with that, and that's a big deal. And I help them with the, take the fear out of marketing and help them turn advertising into profit, and that's really a big deal. And that's all well and good. And then I'm thinking about you guys and your ripple effect, right? So it's like, for example, Russell, I know you've helped, you guys all probably have these ripple effect stories that can come to mind,

but the one that came to mind for me this morning was Russell's. You probably don't even really think about this as much, or maybe you do, but you've got that couple. And I can't remember their names, but they wanted to work with you, and they didn't have the money. And you, like, gave them some advice, and then a year later or something, they come back and they're like, yep, we're making a million bucks now. It's amazing.

And we're like, yeah, that's really cool. You know, it is really cool. Holy crap, do you think of the life you know the quality of life that they have and their families and all this stuff and that's amazing and then I'm listening to the story is Russell telling it and these guys are in the health and fitness world right and they're spreading that message to people every single week to God knows how many thousands of people and they're getting enough customers to make seven figures, so clearly it's not an insignificant amount of customers. And think of the effect that those guys are having on the world in terms of eradicating the pain

and suffering of disease and eradicating the pain and suffering of not being fit. And that would have never happened if Russell hadn't given them that advice. And so as I'm thinking about this, I'm like, I'm going to talk to these dudes through this voice memo thing, which is now seven hours long, and point that out and kind of issue like a request

to both of you guys today. And I'll make a commitment to you as well. So here's the request and my commitment. My request is that you deliberately hold this concept of the ripple effect in the front of your mind as you're doing this event. Like, just let it, like, plant the seed of this in your subconscious and be like, you know, I want to let this event cause the greatest likelihood of ripple effect occurrence as humanly possible.

And then let's see what happens, you know. And then I will commit to do the same thing as well. So, you know, obviously we're going to get paid for doing the events or whatever, but as you and I both know, we get paid the same amount of money using the skills that we've been blessed with through hard work, by the way. We get paid the same amount of money using the skills we've got to sell plumbing, you know, or tires or cars or roofing or anything. It doesn't matter.

I mean, the fundamentals of what we know are applicable to every single monetization method in the entire world. But we've chosen to apply these skills to helping people advance towards what they really, really want. And it's really cool. And I guess my point of saying all of that is, man, the money's going to happen anyway. It already happens anyway, right? Like we could screw up and still make a lot of money. That's really great. I don't say that to be arrogant. So why not make it a really significant primary focus to

deliberately engineer the likelihood of the ripple effect, because you never know, right? We could help someone who becomes the next Tony Robbins or the next Rick Warren or the next Joel Osteen and really fertilize the seed of massive change. So that's what I wanted to share with you, too. I hope you guys have a great event. I'm going to, for sure. I hope you break the world's record for bubble soccer as well.

And what's really funny about that is if there is an existing world record for bubble soccer, I have to point out that we live in the greatest and most prosperous time in history because enough people have time to play bubble soccer to create a world record. Anyway, boys, that's it, man. You guys have good luck over the next couple of days. I know you'll do great. And here's to the ripple effect. Want more marketing secrets?

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