Marketing Secrets with Russell Brunson - (Book) Magic Ladder of Success - Napoleon Hill

Episode Date: December 2, 2022

This episode I share the gold I found inside of this booklet I paid $10k for on eBay! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, this is Russell Brunson. Welcome to the Marketing Secrets Podcast. Today I'm gonna be talking about The Magic Ladder of Success. This is a book that was written by Napoleon Hill in 1912. Wait, it's 1912, I'm pretty sure. That's what I said before. Yes, no, I lied.

In 1921, Napoleon Hill wrote this book called The Magic Ladder of Success. I actually bought this copy of the book on eBay for $10,000 because it is rare. It's the only copy I've ever seen. And so I'm bringing it today to you guys on this podcast episode. We're going to go over the 16 rungs of the magic ladder success Napoleon Hill wrote about in 1921. I think you guys can get a lot of value from this. Even if you just master one or two or three of these rungs,

it'll help you get closer to the goals that you are trying to achieve, whether it be in business, sports, relationships, whatever it is you're trying to be successful in. I hope this episode is going to help you to start taking these principles from Napoleon Hill and weaving them into your mind to help you be more successful in all areas of your life. Okay, a couple other things. For this episode, I want you guys to make an intention before you start listening to it or watching it of just looking at the thing that you're trying to achieve.

You're going to learn this. The very first rung of success is your definite aim. What is the thing you want? If you don't have it yet, I want to make, okay? You're going to learn this. The very first rung of success is like your definite aim. Like what is the thing you want? If you don't have that yet, I want to make sure you sit down and you figure it out. In fact, the very end of this book, the very last thing he says in here, which is so cool, is going to be what I'm going to lead with. So this is the intention I want you guys to have. He says, and again, this is right before the end of the book, right before he goes to the

ad promoting his magazine, he says, may not be a good plan if you finish your work of this book by writing out your definite aim and the plan by which you expect to attain it. Okay. So the big key is like, um, on the slider, all you guys want success in something. What is your definite aim? Okay. So if you get one thing from this whole entire episode is like, what is the thing you want? Okay. I don't care what it is for you. Some of you guys, it's to win a two comic club award. Some of you guys like you want to grow a business. You want to raise money for nonprofit. You want to make, uh, you want to, you want to make money. You want to lose money.

You want to know, I'm guessing you don't want to lose money, but you want to lose weight. Uh, whatever your things like, what is your definition? What's the thing you want and what's the plan you have to get it. And then after you have that plan thought through, then I want you to take it through these rungs of the ladder success to see what things you're missing. My guess is if you're not there yet, there's one or two or five or 12 things that you're not doing right yet, right? If you're aware of it now, now that we're aware of it, you can make those changes, those tweaks you need to actually be successful. So again, this episode,

we're going to go deep into the magic ladder of success, walk through all the principles, and I want you to look at what things you're missing, what things you need to tweak and change so you can actually get the goal that you are looking for. All right, this episode today is actually brought to you by one of my new companies I'm about to launch called Secrets of Success. This is going to be my personal development mindset, all sorts of cool things we'll talk about in that company, that business over here. So if you enjoy this stuff, I want to make sure you go and subscribe. So right now, the site's not live, but there is a page. If you go to secretsofsuccess.com slash magic ladder, you can actually download this PDF right here, which is the PDF we're going to be talking about during today's episode.

So there's the sponsor. Go get on the list. That way you get the PDF and a whole bunch of other cool things. Again, secretsofsuccess.com slash magic ladder. Also on top of that, please, if you enjoyed this episode, rate or review it wherever you're watching. If you're on YouTube, drop a comment down below. Let us know. If you're on the podcast, please go to the podcast, drop some comments. I want to hear what they are. And if you are somewhere else, maybe you're on your phone and you're listening to this right now, take a screenshot of the episode and go and post it on socials and tag me on it. Let me know your favorite thing about this episode, what you learned, what you wish I

would have talked about, anything you want me to cover in the future because I do look at those things. I read all the people that are tagging me on Facebook, Instagram, YouTube, different places. So make sure you do that. And that way I know what to give you guys. So we're creating the best stuff for you possible. And the last thing before we jump in, if you have any questions or comments

or things you want me to talk about, you can also go to marketingsecrets.com. Scroll down on that page. There's a spot where you can submit your questions. Those come directly to me. I can look at those and potentially cover them in a future episode. So with that said, um, let's jump right into this episode of the podcast. You're listening to Marketing Secrets with your host, Russell Brunson. All right, everyone, it's Russell, and I'm excited for today's podcast episode. We were talking about a book written by Napoleon Hill that I actually bought on eBay for $10,000. And you'd be like, Russell, this book is like 30 pages. Why would you spend $10,000 for it? And it's because, first off, Napoleon Hill is my favorite author.

Second off, I am literally scouring the country trying to find all the first edition, everything from Napoleon Hill. In fact, I'll tell you guys some really cool, interesting stories about that today. And this is a copy of a booklet that I found that I hadn't seen before. I actually had owned this copy of the book, The Magic Ladder of Success, which is really fat and big. It was published, I think, in 1930. And this one was published like a decade earlier. And it's like the precursor to this. In fact, this is actually based on a presentation that Pony Hill

gave. He traveled around the whole country giving a presentation. This is before Thinking Grow Rich, before Laws of Success, before all that stuff. It was when he was first kind of developing these thoughts and this methodology and his philosophy of success. And it's an early version of that. And so when I found this, I was like, this is really, really cool to read. In fact, when you open up, it starts by saying this is part of, this is like the transcript slash cleaned up version of a presentation he did all around the world. It's hundreds of thousands of people actually saw this presentation before Think and Grow Rich, which is kind of cool.

Today, I actually read this entire book. I have a whole bunch of notes and things. We're going to go over it. We're going to talk about it. One of the fascinating things for me, two weeks ago, I had a chance to fly out to the Napoleon Hill Foundation. It's been cool because as I've been getting more and more obsessed with Napoleon Hill, as you can see behind me, collecting all these books and courses and magazines and everything I can find that he's ever published or put out there, it's taken me on this journey to a whole bunch of cool places, and we had a chance finally to go out to the Napoleon Hill Foundation

and look at all these cool things. And so we had a chance to go first off meet Don Green, who's the head of the foundation, but then also go to the archives and see all the, all the, the original, like the manuscripts for outwitting the devil. And, um, another book that has not been launched or published yet. I don't know if I'm allowed to talk about it. Um, but it's another unpublished Napoleon Hill book, um, in the same series, like part two of the outwitting the devil book that no one's ever heard of. Um, anyway, and they're actually shipping me the manuscript this week, which is crazy. We'll talk about that later on another episode. Here's all

these open loops. This is what I do. There's a thousand open loops. Um, but, uh, anyway, it's really cool. One of the things we saw, which was really cool is, um, in one of the, uh, the glass cabinets, there were, um, his lecture notes, Napoleon Hill's lecture notes. So he was at a hotel. So it was like on hotel stationary and he was writing down his notes that he was going to give on his talk. It was like section, you know, first thing I'm talking about this and then this and this and tell this story. And, and so I got pictures of me holding these, um, his notes from a presentation he gave. And this is cool because again, this book came from a presentation he gave all around the world, um, called magic ladder success. And so when we talk about that,

in fact, um, I doodled out while I was reading the book, the whole magic ladder success. And, um, I had, uh, one of our designers design one for you guys. And if you want this at the end, I'm going to give you guys a link where you can go and download a PDF version of this. You can print it out, hang it on your wall so you can look at the 16 ladders of success. This is basically success at the top rung of the ladder

and these are all the things you got to do in order to be able to be successful, which is kind of cool. And if you've read Laws of Success or Thinking Rich, other ones, you notice that these steps aren't the exact same steps in his other books. And it's because, again, this was early on in his career. He was still developing his thoughts, his methodologies,

like what he wanted to teach on. And so this is one of the earliest versions, which was kind of fun. So that's what we're going to talk about today is the magic ladder of success, how you guys have success in your life, in your business, whatever you're trying to do by following the same principles that Paul Hill taught from all around the country. Now, one thing he said in his book at the very intro that I think is interesting, and I wanted to share this with you guys before we get into this podcast episode and this video. He says, to the purchasers of this book, greetings from the author. If you merely purchase this bit of paper, printers, ink, and binding as a book, you're not going to get your money's worth. But if you have purchased the sum total of knowledge that I have

gathered and classified during my walk down the valley of the shadow, if you have purchased that which I have learned from mistakes and failures, heartaches and disappointments, if you have purchased my services covering a period of more than 20 years during which I have earnestly and diligently getting ready to write this book, then you will get your money's worth full press down and running over. One reading this book will do but but little, if any good reading it over and over until every idea and it becomes your own. Then put these ideas to work, use them in all you do. And a small sum you invest in this book may easily prove to be the most important turning point in your life. Um, and I think this is true. This is why I'm so obsessed with books, by the way. Um, Tony

Robbins, he coined a phrase called decade in a day, where you can take a decade of an author's life and they put it into a book you can read in a day. For example, this one he talked about, this is 20 years of his stuff put into this book that I was able to read in about an hour. So with that said, this podcast episode, I want you to look at the exact same way. This is me taking 20 years in Napoleon Hill's life. He put it down into a book took me an hour to read. I'm going to give it to you guys in 15, 20 minutes. And that's kind of game plan. Does that sound good? Okay. So to begin this, we're going to start, um, on the bottom rung of the, um, the, the magic ladder success and the bottom rung. And if you've studied Napoleon Hill at all, he talks about this in almost every one of his courses, books, podcasts, and I guess in a podcast back then radio interviews

that have been turned into podcasts, uh, things like that. Um, but the very first step is the definite aim. Okay. You have to have a definite aim, something you are searching for, something you're looking for, something you're trying to move towards. He said in here, in this book, he said that after serving 17,000 people, he said, I found that only 5% of people have an actual aim. Other 95% are just followers. So only 5% of people are leaders who actually have an aim and like, I'm going this direction. I'm trying to accomplish this thing. And it could be anything.

It could be in sports. It could be in business. It could be in your family life. It could be in a relationship. But an actual aim of this is the thing I'm going for. In his looking, it was only 5% of people. And that was back in 1910 or 19, whenever this book was written. I think today people are even more lost now than back then.

So I would say that number is probably less. But the first thing was having a definite aim. And if you have a definite aim, then a definite plan to actually achieve that aim, right? You can't say I want to lose 20 pounds and that's, that's my definite aim. That's it. No, it's like, you have to, my definite aim is I want to lose 20 pounds. And then the definite plan to actually get that is okay. I'm gonna do it by following this diet plan, this person, this, you know, whatever that thing might be. So it's definite aim and then definite plan. Those are the two things that are successful for the first rung of the magic ladder of success, okay? After you have a definite aim and a definite plan,

then it takes you to the next step, which is self-confidence. So not only do you have to have the aim and the plan, you have to actually have belief that you can do it. You have to have self-confidence. I think I can actually do this, right? It's interesting. I always tell people that my head job

as the head cheerleader here at ClickFunnels is just to get you guys to believe that it's actually successful because it's not hard. It's been proven over and over and over again. I think we're two or three days away from passing 2000 people the one or two comic club award. The only difference between you and them, if you haven't hit it yet, it's because you lack self-confidence. Like I believe they could do it, but I don't know if I could do that. Right? So I'm their biggest cheerleader for you. Like I know you can do it. I have self-confidence. You can do it, but that's the second run of the ladder is self-confidence. Do you actually think you can do it? Right? So-confidence you can do it. But that's the second rung of the ladder is self-confidence. Do you actually think you can do it, right?

So after you've got the definite aim, definite plan, then you go to self-confidence. The third rung of the ladder is initiative. Are you actually going to go and do the thing, right? How many of you guys have had ideas, right? I'm going to do this thing. I have a plan to go and do something, but then you don't actually do it, right? I want to be a state champ. When I was wrestling in high school, tons of people were like, I want to be a state

champ, I want to be a state champ. They didn't have the initiative to actually go and do the actual work, right? I want to make a million dollars. I want to lose weight. I want to do a state champ. When I was wrestling in high school, tons of people were like, I want to be a state champ. I want to be a state champ. They didn't have the initiative to actually go and do the actual work. I want to make a million dollars. I want to lose weight. I want to do whatever the thing is. Do you actually have the initiative to do the things you need to do to actually be successful? So we have a different plan. We've got self-confidence.

We can actually do it. And then next is do we have the initiative? Do we actually go out there and start taking the steps necessary to be successful? Run number four is imagination. It's not only to have the initiative to go do the steps when you do, but you have imagination, which is being creative, but to figure out new ways to solve the problems.

In this book, he starts sharing a whole bunch of examples, like Edison, he had initiative, he wanted to figure out how to create the light, but then he had to use imagination, like, well, how's this gonna work? I gotta think through it, right? Because there wasn't a plan, and here's how to build a light bulb.

He had to add imagination. He talked about Christopher Columbus had initiative, but he had imagination, like, how am I gonna do this? How am I gonna create this thing, right? Gutenberg. He talked about Christopher Columbus had initiative, but he had imagination. Like, how am I going to do this? How am I going to create this thing? Right. Uh, Gutenberg with the printing press, he had initiative, but he had imagination. Like, how are we going to do this? Right. Uh, right. Brothers over like story after story after story. Um, they says, um, that the, the two keys to having initiative imagination, those two things together, um, unlock the next level, right? He says these two qualities are the main reasons why the 95% of adult people in the world have no definite aim in life these two qualities are the main reasons why the 95% of adult people in the world

have no definite aim in life, which in turn is the reason why the same 95% constitute the followers in life. Like the initiative and imagination is the next thing that unlocks that leadership. Run number five is action, okay? You hear this so much in personal development. You hear this in the business world.

Like you gotta take action. You gotta take massive action. You gotta go there and actually do the thing, right? It's similar to initiative. If the initiative gets you started, action is like the momentum that keeps it happening. Taking action on the idea is like despite fear and all the problems that come up when we're trying to do anything, it's like blasting through that and actually doing the action we need. One of the really cool stories that Napoleon Hill shared here inside the book talking about action, which I thought was so powerful, he said, a few years ago,

I went out to a Chicago public parks and interviewed seven of the so-called down and outs, fellows who lie around asleep with newspapers over their faces while work is plentiful and wages are high. I wanted to catch a glimpse of the particular alibi. I love he called an alibi. I knew they had what they believe to be a reason for being without work. It was some small change in a pocket full of cigars that got pretty close to these fellows. What do you suppose they told me? Every mother, son of them. It's a weird phrase we don't

use in America anymore, but apparently back then they did. Each of them said substantially this, I am here because the world would not give me a chance. Okay. So think of it because the world did not give me a chance to the world ever give any person a chance other than that, which they went out and created by the use of their imagination, self-confidence, initiative, and those other qualities mentioned in the ladder. We are not to argue the point that if there is no action, all education in the world, all the knowledge that ever came from the best colleges and universities on the earth, all the good intentions plus all the other qualities mentioned in this magic ladder would not be of any value whatsoever.

And so action is the key, like getting action after you have all these things. Earlier in the book, he talked a lot about this, like the fact that there's so much knowledge, right? There's knowledge in encyclopedias and books and everything, but just having the knowledge doesn't help you be successful as taking the knowledge and actually turning it into something, right? A couple of quotes from the book. He said, there's a great deal of knowledge, carefully classified and stored away in well edited encyclopedias, but it represents no power until it's transformed in organized, intelligent, directed effort, right? So just having knowledge isn't key.

Like just reading a million books isn't key. It's like reading the books, then applying the thing, taking the action, doing the next step. He says there's no power in college degrees nor in education, which these degrees represent until it's classified, organized, and put into action, okay?

So our job is like, as you're learning and consuming and you're listening to podcasts, you're studying, you're reading books, you're watching this video or listening to the audio or wherever you bumped into this at, right? The key is not just the accumulation of knowledge. It's the accumulation and turning that into actual action. That's how you have success in any aspect of your life. Okay. Let's continue to move up the rungs of ladder. Number six now is enthusiasm. Okay. Not just saying, Oh, I'm going to have to go do this thing. Right. Um, we joke, some of my friends, we tease them and call them Eeyore

because it's like the donkey. Okay. I guess I'm going to do it. Like those people rarely have success in life. If people have success, like, Oh, this is gonna be hard. Okay. If I have enthusiasm, I'm excited. I'm going to go do the thing and be successful. So you take action, but not action with like, Oh, like dread or remorse or, you know, tiredness or whatever. It's doing it with enthusiasm. I do it. Okay. If I'm going to go accomplish this definite aim, my chief purpose, the thing I'm going after, I'm going to do it with energy and excitement. I'm going to go attack it. Right? So rung number six is enthusiasm. Rung number seven now is self-control. Um, he talks about like the importance in here of being able to control ourselves or control our anger, control our frustrations, control those things,

because as you were going on this path and moving towards being successful in the area, whatever area of life you're looking to be successful in, there's going to be things come up, right? And if you can't have self-control to be able to stay focused, be able to keep doing the thing you're supposed to be doing, to continue to take action, to not get frustrated, mad or angry, all those kinds of things. If you can have that self-control, it's going to help you be more successful. One of the quotes I loved, he said in here, no person's ever became a great leader of other men until he first learned how to lead himself through self-control. Self-mastery is the first stepping stone to real achievement. Okay. So the question for you is like, do you have self-mastery? Do you have self-control? Are you

able to control your thoughts and all the things, right? We're in this constant battle in our mind, like we want to go do something, but our mind's like, ah, but it's easier to go and watch Netflix. I want to go run and lose weight. Oh, but it's easier to go to Krispy Kreme and get donuts, right? Like there's this mental battle that we're going through every single day, every single one of us. And learning how to control our mind is one of the big keys to success. Okay. We're going to continue to move up the magic ladder of success. Rung number eight. He says it in more words than I'm going to say it. So I'll say his way first. He said, rung number eight is the habit of performing more work and better work than you are paid to perform. Um, I like to call this principle, the principle of

over delivering, right? Um, whenever you are in any circumstance or situation, you always want to do more than you're paid than you were paid for. He talks a lot about this and thinking grow rich talks about in the law of success. Like this is a, um, one of the principles that he goes deep in all this all the time. It's just like, look, you want to be successful in life. Always do more than you are paid for. Always over deliver. If someone pays you, you know, 50 bucks an hour to do something, give them a hundred dollars an hour worth of effort. And if you do that over time, people continue to look at your value and it'll increase. Right. And so again, he says the habit of performing more work and better work than you're paid for, which again I say is hashtag over deliver.

Always over deliver in all aspects of your life. If you over deliver in your relationships, you're going to have good relationships. If you over deliver in your marriage, you're going to have a great marriage. You over deliver with your kids, you're going to have a great relationship with your kids. Over delivering your job, in your sports, your athletics, your business, whatever it is, serving your customers. If you're over delivering every single aspect, that's how you're going to be able to help guarantee your success. So that is rung. What's up everybody. This is Russell Brunson.

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And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Number eight. As we start moving up, rung number nine is an attractive personality. Oh, this sounds interesting. If you've read any of my books,

all three, dot-com secrets, expert secrets, and traffic secrets, I talk about this concept called the attractive character, right? The attractive character is all about like who are you putting out there in the world that's gonna attract the right people to you? And in this book, he talks about attractive personality. And so the same thing is that

people aren't going to want to work with you if you're like always depressed or sad or not putting those things out there, right? If you, um, if you look scary, if you're not like keeping yourself clean, like things like that. So it's like, you have to look at that. Like if you want to attract people into your life to help you to reach your goals, you have to have an attractive personality. It doesn't mean to be good looking. That doesn't matter. But like an attractive personality where you're, you're nice to talk to, you're pleasant. You're not angry people all the time. Like people can have conversations with you, looking at your life and figuring out how can I have an attractive personality and studying people who do have attractive personalities.

A good book that isn't this book, obviously, but another one to go deeper onto if you want to go deeper on that is Dale Carnegie's how to win Friends and Influence People. How do you do that? If you understand those principles of how you present yourself, it's how you, and like Dale Carnegie said, it's how you win friends and influence people, which is a big step in the ladder of success. Okay, rung number 10, accurate thought. This is one that most of the world struggles with. Every time they hear any knowledge or information, they think it's the truth. And sometimes it is, but oftentimes it's not, especially today. Think about it. Napoleon Hill wrote this back way before the internet, way before computers, back when there were just typewriters, right? And before we were having all of the social media where everyone and

their dog has an opinion, everyone's telling you what they think. And there's, you know, anybody can publish anything. It's insane. And most people are looking at stuff and taking all this truth or everything's false or whatever, and they don't have accurate thinking, right? For us to be successful, we have to have accurate thought. Okay. So, uh, Napoleon Hill says this difference between separating between mere information and actual facts. Like what is the actual truth? It's important for us to get to the actual truth. We're not just making decisions based on, um, on information, which could, and usually is not correct. Right. And so we gotta making decisions based on, um, on information, which could, and usually is not correct. Right. And so we gotta figure out for ourselves, like, how do we create a way to

make sure that we have accurate thoughts? How do we fact check ourselves? Like what are our sources, where we look to, like, what are the things we can do to make sure that the choices we're making based on information we're given are correct. Right. And it comes down to really having accurate thought and not just taking things at face value, but studying, learning them out, testing, trying things. Right. Um, one of the biggest things I've learned in my life that when I hear something, I'm not just always going to be like, oh, this is true. I'm going to take it and think through it. I'm going to test it out. And if it works, right, then okay, this is a good thing. And the Bible talks about how this is the principle of the seed, right? Like you have a seed, like is it a good seed or bad

seed? I don't know. The only way to know is to plant the seed and see if it grows. If it grows, oh, this is a good seed, right? Same thing is true with information coming to you. Like, don't just take everything as this is the truth until you've planted it, you've watered it, you've tested it, you've seen what's happened. If it grows up into something good, it's like, okay, that is true. Therefore, I'm going to continue to use that for the rest of my life, right? So accurate thought is a huge key because if you're getting the wrong information and looking at it as truth and you're running the wrong direction, you never get to the, to the outcome you're looking for. Okay. So accurate thought, uh, is rug number 10. Yes. Run number 10. All right. Run number 11 concentration. Are you able to

concentrate long enough to actually get the project or the thing done? Okay. Can you focus enough to like, despite all the distractions and back again, this is, I keep quoting what year, but let me make sure I have the right year. The year that this book was published is 1921. So 1921, how hard was it to have concentration, right? Probably not hard. Like they had telephones, I'm assuming. They had, I don't think they had TVs in their houses. And he was focused on concentration then.

Like they didn't have, you know, texting and Twitter and Facebook and Instagram and YouTube and Skype and Slack and Zoom and text messages and DMs and instant message and Snapchat and Facebook and Instagram and YouTube and Skype and Slack and Zoom and text messages and DMs and instant messages and Snapchat and all the chaos, right? And he was concerned about concentration back then. Today, it's even worse. How in the world do you get concentration so you actually focus and get things done? Right now, I'm in a room with a whole bunch of walls and a bunch of books and nothing else.

There's a computer, but even when I'm on the computer, I try to turn off the internet so I can focus and actually get things done. What is it you're doing to be able to make sure you can concentrate on the goal at hand so you can actually be successful? Because there are a million things that are fighting for your attention every single second of every single day. If you're not careful and you give into those things, you're never going to get to the finish line of what you're trying to accomplish. So concentration is key. After concentration, next rung up the ladder is persistency. Okay. Um, and persistency is going to lead into the next one as well. Persistency though is like continue to try and

to try and to try. Okay. It's not a one time thing. Success is not something that most people stumble upon immediately, right? If you were to watch a movie and you watch this hero's journey and the hero, when he tried something, he's had success. What would you think about that? You're like, this movie is really boring. He tried and the and the very first time he tried it, it was successful, right? Like, persistency is what helps you to grow. It helps a character in a movie to grow and develop and become something amazing. And the same thing is true for you, right? Your goal of getting success is not to make this an easy path to the end.

It's for you to grow and to become something different, become something better, right? The whole thing, when we try to be successful in any area of our life, it's like this process of us trying to become who we're supposed to become, right? And so persistence is like part of that goal. It's like, it's, it's the growth process, right? Like trying and failing and trying and failing until as you continue to be persistent, that's when you show up. And I believe that, um, I think a lot of times God gives us these desires, these goals or things we're pursuing and he wants to say like, how persistent, how bad does he really want this? He wants to see me. He's testing us, right? If you just made it simple and you didn't earn anything, right? Um,

true success and true happiness and fulfillment in success comes from like getting through the trials and like, and struggling and persisting and, and, and growing and becoming the person you're supposed to be. So rung number 12 is persistency, which leads us to rung number 13, which is failure. One thing he said in here was interesting. He said that, um, he said, uh, this brings us to the lucky 13th rung of the ladder, which is failures. Do not stumble on this rung. It is the most interesting rung of all because it deals with the facts you must face in life, whether you wish to do so or not. It shows you as clearly as you might see the sun on a clear day, how you can turn every failure into an asset, how you carve every failure into a foundation stone upon which your house of success will stand forever. He also says that failure is the only subject on the whole ladder, which might be called

negative. And we shall show you how and why it is one of the most important of life's experiences. Okay. Failure is the key, right? Like persistency and failure, these two rungs, they go hand in hand. Like we are persistent. We're going to fail. We are persistent. We're going to fail. And like that process of failing is how we get things closer and closer and closer until eventually we're successful. Right. Um, again, it's very rare that someone goes and they have success in the first try. So they set really little goals, right? The bigger goal you have, the more failures can become part of it. And most people are so scared of failing that they're never willing to even try. Um, we're understanding that like failure is one of the steps of success. That's like, okay, I'm going to fail.

That's okay. I'm going to go through the process. I'm going to fail. I'm like, oh, I failed. What do I learn from this? How can I grow from this? I think people who have been athletes a lot of times have more success in most aspects of life because they've had to fail over and over and over again.

As a wrestler, I stepped on the mat hundreds of times. I didn't win every match. I lost a lot of matches. I went out there. I lost a match. I came back. We looked at the film. We figured out, what did I lost a lot of matches, right? But I went out there, I lost a match. I came back, we looked at the film, we figured out what did I learn? Like, how do I fail? What do I need to do differently?

We persisted. We went and figured out a new plan. We came back and we tried again, right? And then I'd succeed or I'd fail. If I fail, I'd go back to the drawing board and keep trying. And eventually through that process, that refiner's fire became so good that I was able to beat most people, right? And so a lot of times athletes who've had a chance to go out there and they know like, Hey, if I step on the mat or on the court or on the field or whatever their

thing is that if I lose, I'm not a loser. Right. I just have to go watch the game film and learn and then practice and come better. Like people have gone through athletics. A lot of times, um, that's more real to them. So they transitioned to business or other areas of their life. It's easier for them to have success than those who have never had a chance to fail. Right. They, and so if you haven't had a chance to fail in the past, like it's one of the keys is understanding like it's okay. Just because you fail doesn't mean you're a failure. But the process, the plan that you had tried before failed, right?

Okay, cool. That's okay. Come back and retweak the plan, like refigured out in between persistence and failure, persistence and failure over time is how you actually find success. Okay. So that is rung number 13 is failures. Now as you move to rung number 14, um, this is tolerance and sympathy. This is starting to look outward, not just, um, for yourself and you should have tolerance and sympathy for your own failures and mistakes, but also for the people that are around

you. And one interesting thing about the magic ladder success you'll notice is that, um, Napoleon Hill, one of his, uh, Laws of Success and Think and Grow Rich is the power of a mastermind. He doesn't talk about a mastermind here. He hadn't developed that principle, that concept yet in his thoughts and his writings, but this is, I believe, part of it, talking about tolerance and sympathy

towards the people you're around. If you're working towards a goal, chances are it's not just you. There's other people on this journey with you, and how do you have tolerance and sympathy for them and the struggles and frustrations they're having as well, right? By doing that, it helps you get more people to come and want to help you along your journey as well.

Okay, we're getting close to the end of the success ladder. Number 15 now is work. Actually going out there and doing the work necessary to be successful in this process. You'll notice that like, it's something every four or five rungs are about like the progress, like the making progress, right?

There's action, there's initiative, there's work, like it's doing the actual thing. And it's interesting as you look through this ladder, like every three or four rungs is kind of brought up in a different version of that. But I think it's important because most people think that like, if I don't,

like they're hoping that they're just gonna think think and grow rich, right? But think and grow rich. But in the process, like your, your thoughts have to become actions, right? And this is what we're talking about. Step number 15 is work, like going out there again and doing the work to be successful. Um, if you notice Napoleon Hill's writings, he always likens things back to nature. Like how are things happening naturally in nature? And then how does that relate back to us? And in this principle, he talks about, talks about again says all nature's laws have decreed that nothing may live which is not used the arm which is tied to one's arm and removed from active use will wither up and perish away so it is with any other part of the physical body disuse brings decay and death likewise the human mind with all

of its qualities will wither up and decay unless it is used this is wrong the mind will not decay but the brain the physical agent through which the mind functions, will decay unless it is used. Every picture which reaches the human brain through the five senses embeds itself upon one of the tiny brain cells where it will wither up and die through disuse or become vivid and healthy through constant use. Okay? So we've got to work. We've got to keep putting these motions in process to make our muscles grow, our mind

grow, whatever it is that we're trying to work towards. And then this brings us to run number 16, the top, the last one before success. And this is the golden rule. And the golden rule is interesting because Napoleon Hill, I think back in 1912, back in the early years, like people talked more about this, right? The golden rule, do unto others as you would have them do unto you, right? This is a biblical principle. It's a biblical statement, but we don't talk about it nowadays, but it was, it's such a heavy thing in Napoleon Hill's mind. Like he actually launched a magazine called Hill's golden rule. Um, when I was at the Napoleon Hill foundation, he had a golden ruler, his actual, I got a whole, I got pictures of me

holding, like, this is the golden ruler that Napoleon Hill carried around with him everywhere to remember this principle of like Hill's golden rule and the golden rule. Like it's such a key thing, like do unto others, you'd have them do unto you. And so it's the last step on the ladder here to success is the golden rule. And I can't tell you all the details, but the Outwitting the Devil book, the part two of that book, I won't tell you the title yet or anything because I don't want to ruin the surprise when you get to find out about it. But in this book, it talks about Hitler and how Hitler's one of the most successful people of all time. He says he followed all the laws of success except for two. And I won't tell you all of them, but one of them was a golden rule. He said, that's why Hitler was successful in doing what he did, but ultimately not successful in life because he

missed one of the golden rule or one of the rungs of the ladder. And one of them was the golden rule, do unto others as you have them do unto you. I mean, you start looking at this as a filter through all the choices and the actions you're making in life. Um, it, it keeps you on the straight and narrow path of success and harmony and mental, like not being stressed and like all those things, right? We start looking at through that lens of the golden rule. So this book, the magic of our success, you guys, um, I do the doubt here as I was going, like I wanted to map it all out and I decided to give you guys something really cool is, uh, I had my designers design this PDF. You can take and you print out and have it on your wall, put it in your books, in your notes, whatever it is. As you're watching this podcast interview, you can take notes along the whole thing if you want.

I will put this up for free for you guys. You can go and download it at secretsofsuccess.com slash magic ladder. M-A-G-I-C-L-A-D-D-E-R. We'll make sure that the PDF is there for this right there. Now you can download it and have it with you as you guys are taking notes or thinking through these principles in your life. Now I'm going to continue to make videos like this, going through different books, specifically Napoleon Hill books.

I love to do part two of this one going from The Magic Ladder Success. Again, this one was published 1921 to 1930. He published a bigger version, The Magic Ladder Success, right here, which goes even deeper. And there's more principles, more stories. And I think he's changed some of the rungs around based on how his philosophy had evolved over almost a decade period of time. But again, if you make sure that you are subscribed to this channel, if you're on the podcast, make sure you're subscribed to the podcast.

That way, as I bring you guys other episodes, other things about these topics, you have a chance to get them as well. And there you go, Magic Ladder Success. All right, I hope you enjoyed this episode of the podcast talking about Napoleon Hill's Magic Ladder Success. Again, so many cool principles, so many great things. I hope you guys got a ton of value from this. If you did, please share this video

or this podcast episode with somebody who you love and you care about, especially someone who's trying to have more success in life. It could be in business, could be in sports, athletics, could be in a relationship, whatever it is. Um, these principles from Napoleon Hill are timeless and they're things that can help serve you and serve them. So please share this with anybody you can. Um, on top of that, if you have any questions you want me to answer about this book or about Napoleon Hill, about any of the cool things we're talking about during this episode, again, if you go to marketingsecrets.com,

there's a link there where you can submit your questions. I get those links directly to me and I'll try to answer them on a future episode here on the channel or on the podcast. With that said, you guys, thank you so much for listening. I appreciate you all go stay Napoleon Hill. He is the man, uh, so many good principles and so many things I've learned from him and continue to bring you back more cool Napoleon Hill stuff in the future. Uh, if you, if you like it, so if you do like it, let me know in the comments down below. Um, that way we know that this is stuff you want to hear more about. So that's it. Thank you so much. Appreciate you listening in and we'll see you guys on the next episode.