Marketing Secrets with Russell Brunson - Breaking Through The Initial Opposition And Resistance When You Start A New Thing

Episode Date: February 6, 2018

Semi-deep thoughts from inside the wrestling room. On this episode Russell talks about how trying to teach his boys to love wrestling the way he does has been met with a lot of resistance, but why he isn't giving up. Here are some of the cool things in this episode: Why even though Russell's boys have not really enjoyed wrestling so far, it's important to push forward anyway. Why anything new that you try to do brings resistance, but if it's important you need to continue to move forward. And how getting his boys to do wrestling is similar to starting something new with your business. You need to be passionate about it if it's going to work. So listen here to find out why you should continue to push forward in the new things you try, despite the initial resistance you will get. Transcript - https://marketingsecrets.com/blog/breaking-through-the-initial-opposition-and-resistance-when-you-start-a-new-thing Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome to a special Wrestling Room edition of the Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets.

Hey everyone, so I'm here in the wrestling room at my home. Well, I guess technically it's my detached garage, but for those who haven't seen it, if you're watching the video version, this is what it all looks like. It is my little piece of heaven here on earth. And, um, I love it. So, um, but today was the very first ever wrestling practice I did with my kids and their friends here. Um, this is the t-shirts we made cause I'm a little eccentric and we can't have a practice out of t-shirts. So we made t-shirts and everything. Um, but it was fun. We had, I think 12 or so boys here and, uh, for my little kids age up to the older kids. And it was, uh, it was fun, but it was fun. We had, I think 12 or so boys here. And, uh, for my little kids age up to the

older kids. And it was, uh, it was fun, but it was hard. It was anyways, interesting. Um, my, obviously wrestling has been my passion and my whole life. One of my kids has been, and for some reason, like they just have so much resistance to it. I don't, it's like, ah, I remember this year, my 12 year old twins started wrestling finally. And, uh, very first day they went to practice. I didn't know practice had started yet. I thought it was starting the next day and they came home both in tears like we hate wrestling we're never going back and i was like oh man so i called the coach up i got to know him and he said well you should come out coach then i'm like dang it so i decided to be a assistant coach i spent the next uh two months two and a half months or so every day at wrestling

practice which ended up being amazing how with the kids but it was hard because every between each break like can we quit yet dad can Can we quit yet? I watched my kids go, they get beat up. I'm just like, man, am I, am I doing the right thing? Like part is like, you got to make your kids be tough and force them to do hard things. But then part of me is like, man, they're not having any fun. I give my bad dad for doing it. Anyway, these are the emotional turmoil that goes through my head as I'm trying to learn this whole parenting game, which is way harder than I thought it was going to be. And making millions of dollars is way easier than raising kids. But anyway, they finished the season. They had a good time. But I ended up at

Bowen, who was the one who hated wrestling the most, told me that wrestling is his favorite sport. So I'm like, yes. And then Dallin, he got injured pretty bad. I think I did a podcast on that, but he liked it as well. So finally, I've been trying to like, you know, the season's over. I'm like, we got to wrestle in our backyard. Let's like get a bunch of kids together. So I've been trying forever. And finally today was the first day we made it happen. And I had my little boy, Aiden out here too, and some of his friends. And man, it was crazy because it's just, it's, it's something interesting as you start new things again, you forget like how much resistance normally comes when you start something new. Like I've been trying honestly for two years just to have this wrestling

practice. And then like six months ago I printed these shirts. I'm like, we're doing it this weekend. And then we didn't do it again. And finally happened today. And even today, man,

like last night, eight and my seven year old going to bed. Like, I can't like, you have to go to bed now. Cause it was like, it's still late. It's like 10 o'clock.

Cause we got to get for wrestling. I don't want to wrestle in the morning. He's like, I got, I have homework and I have all these things. And I give homework. You're in first grade, dude. He's like 10 o'clock. Because we've got to get up for wrestling. I don't want to wrestle in the morning. He's like, I have homework and I have all these things. And I give homework. You're in first grade, dude. He's like, yeah, I have five hours of homework.

I can't do wrestling. I have to do homework in the morning. I'm like, whatever, dude. Oh, just fighting. This morning he was fighting. Everyone was fighting. They didn't want to come. And then they came out here and the boys were fighting.

And the twins were fighting. And an elected friend showed up, which was good. And then we did practice. And the practice was way, like, this is funny. In your head you're like, okay, they're all going to listen. We're going to do these things. We're going to get through stuff. and like oh an elected friend showed up which was good and then we did practice and then practice was way like this is funny in your head you're like okay they're all gonna listen we're gonna do these things we're gonna get through stuff and i was harbing an odd number of people so i'd help like be a drill partner plus coach let's try to coach everyone plus anyway oh it was tough and there's so much resistance then in the end my boys are fighting and they're crying and i tried to do

the little wrestle off so each of the kids are wrestling, and two of my boys are crying by the end of it, because they get hurt, and like, so much resistance, so anyway, the reason I'm making this video is twofold, number one, I think someday it'll be fun to come back here, and if I can get these kids past the initial pain of a new thing, it'd be fun to like, show them this, and be like, this was day number one of the practice, guys, this is how beat up your dad was, how tired, how like, how bad I wanted to quit already. Cause man, you start anything new. The initial resistance is insane. It's like you have to push this boulder up a hill. And if you're not insanely passionate and obsessive about what you do, um, you're not going to make it up that hill. There's just too much resistance that happens initially.

As people tell me, I almost started a business. Can I just like, I'm not passionate about anything. Can I just, can I just like do, you know, they just want to do something like, man, you can, but there's a lot of resistance that goes in starting a business and you got to push this boulder up a hill. If you don't love it, man, you're gonna, you're gonna, yeah. Like if I didn't love wrestling and love this time, spending time with the boys, like I'd quit after today. Today was as much fun as it was. It was kind of horrible. Like it was so hard. And like, and then, oh, anyway, it was not horrible. It was good. It was just not the picture I painted in my head, you know? And I think a lot of times we get into business and we have this picture in our head of like, Hey, this is what it's going to look like.

It's going to be amazing. Then you get in there and you're like, huh? Nobody wants my stuff. Wow. Traffic is expensive. Wow. Problem, problem, problem, problem. If you're not insanely passionate initially, uh, the resistance will stop you. It'll bury you before you ever get there. So, um, as I'm trying a new thing, a new chapter in my life and being a coach of my kids, which, um, and I'm going through that resistance. I just wanted to share with you guys cause we all go through it. And you know, most of you listening to this podcast, you're, you're here because you want to learn marketing and business and scaling and things like that. And I just, um, you probably weren't thinking about hearing me talk about wrestling coaching, but it's the same principle.

Anything new we start, we will be immediately met with tons of opposition and resistance, no matter what it is, especially if it's a good thing, the better it is, the more opposition or resistance you will get. Um, and that's a sign that, um, you're doing the right things. Um, and so that said, I'm done. I'm gonna go sit in the hot tub. I'm gonna, my stuff, I have stuff he knows I'm kind of sick, but I'm just going to celebrate today. Act like it was everything I dreamt of and more so I can forget about some of the hurdles. So that way, um, we'll be able to keep moving forward and keep doing this. And I just know that if I do this consistently for a month for six months for a year my kids will be good they're gonna like it I'm gonna like it we'll have wrestlers that know what they're doing and practice will become fun

and it'll be awesome but it all starts somewhere so today was my starting day and wherever it is you're starting at or wherever you are meeting the most opposition right now hopefully this gives you a little bit of hope and faith and, um, the energy you need to push through that opposition because the, um, the amazing stuff's right on the other side. We just got to get there. Um, it's happened so many times in my life in so many different areas and I'm excited for it to happen out here in the wrestling stuff. As long as the kids don't quit. So there's my, there's my job. It's harder. Like when it's yourself, you're like, You don't have to quit. When the kids are like, we don't like this, it's harder.

But they're liking it more. It's getting better. So all right, guys. That said, I'm going to go and maybe take a nap or something. I don't even know. But whatever you're doing, break that resistance. I'll talk to you soon. Bye, everybody. Would you like to see behind the scenes of what

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