Marketing Secrets with Russell Brunson - Building Funnels, Crafting Offers, and Winning Clients: More Q&A from Selling Online!

Episode Date: December 18, 2024

Welcome back to the Q&A session I recently had with members of our vibrant Selling Online community. These sessions are always a highlight for me because they showcase the incredible diversity of challenges and opportunities faced by entrepreneurs across various industries. In this episode, we tackled everything from scaling strategies to creating irresistible offers and building long-term engagement with your audience. One key takeaway from this part of the discussion was the power of personalized and innovative marketing tactics. We explored how sending memorable "shock and awe" packages, implementing a Dream 100 campaign, and leveraging direct mail combined with digital retargeting can help you stand out in crowded markets. These strategies are game-changers for businesses looking to build relationships with high-value clients. Here are some of the standout questions and insights from this episode: How do I generate traffic and connect with decision-makers in corporate settings? What’s the best way to structure a licensing program with recurring revenue? How do I create compelling offers for group coaching or membership programs? What steps can I take to improve webinar conversions and increase lead quality? Whether you're fine-tuning your offers, scaling a business, or building a community of raving fans, this episode is packed with actionable advice. Tune in to learn how to refine your marketing and sales strategies to unlock exponential growth! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hey, what's up, everybody? This is Russell Brunson. I hope you're doing great. I'm actually in the middle of day number one of the Selling Our Line event. I'm offstage and having so much fun with this group, this cohort. I bet a lot of you guys are in there right now with me. If not, we're gonna do this again in January.

Like I'm having too much fun with this. So in January, we're gonna be doing another version of this. If you haven't experienced Selling Online yet, make sure to go to sellingonline.com, get a ticket. This three day event is gonna teach you everything about how to create a one to many sales presentation. It's insane. Anyway, right now today is because I haven't had a chance to record a full podcast

episode, I'm going to share with you guys another session of Q&As from the Last Song Online event. There's a lot of really cool Q&A sessions in here. Some of the questions we pulled out, we talked about how to create effective recurring revenue models for licensing programs and memberships. We talked about scaling one-on-one coaching from group coaching to facilitated coaching. We talked about optimizing webinar funnels to boost conversions and lead quality. Strategies behind nurturing leads between opt-ins and sales calls to increase close rates. Why short form content and retargeting can amplify your marketing efforts. Leveraging community-driven learning and collaboration for greater success and a whole bunch more.

So if any of those things sound exciting or you just wanna hang out with me doing some Q&A for the next hour or so, I hope you enjoy this episode, hope you get a lot of value. And when you're done, go over to sellingonline.com. It's 100 bucks, get a ticket. Do not miss this event. I promise you guys, it'll change your life.

I'm watching Dalhahs coming through Zoom right now and people are freaking out and I wanna make sure you have a chance to experience this in the near future. So anyway, I appreciate you. Hope you're doing great today and have some fun with our next Q&A show. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.

This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets podcast. Clayton, let's keep going. Who else we got? All right. Next up we have Marketing Secrets podcast. Clayton, let's keep going. Who else we got? All right. Next up we have Tish Baldes. Tish, how are you?

I could really use your help on getting traffic. And here's our unique niche. So we sell to small and mid-sized businesses. So they may have between, I would say they could have as few as a hundred employees, but some of them have thousands of employees, but they're still small mid-sized businesses. They're corporations. They function like corporations and they don't spend time on LinkedIn. They have LinkedIn profiles, but they spend no time there.

They're made up of a company of employees who also don't spend time on LinkedIn because they're employees and they have an employee mindset. They're not being paid to look at things on LinkedIn outside of work hours. So we're trying to get their attention. We have our backstory as we have a hundred percent referral only business. We've been in business for 20 years and we've never made a cold call. We've never used a funnel. We haven't needed to.

We just like your idea of the funnel and creating traffic as a way to enhance it. But we've done very well just on referrals only for 20 years. What we haven't been able to figure out is how to get traffic from people with inside of corporations. Because our decision makers are within those organizations and they just don't spend time looking for work related things on LinkedIn, not the decision makers. Yeah.

You know, they hire people to write their LinkedIn posts. Who's the decision maker for your business? Is it the marketing developer? Like who's the person inside the business buying? Yeah, for us, if it's a small enough business, it would be somebody in the C suite or a vice president. For the larger companies, it's usually somebody that has a human resources or training or consulting type role, lead role, because we sell training

that we train consultants on the skills like critical thinking, problem solving, communications, the things that you can't measure. They can't take a test and be measured. They need a coach for it. And that's what we've been doing. And we do it specifically, mostly within life sciences, pharmaceutical companies, biotech companies, but the consulting companies who service them. Does that help you to have more of that information? Yep.

Do you know exactly, like, are you able to identify in a company, like, there's the, like, do you have a list of, here's the people that are the decision makers? We have a list, we've used LinkedIn Navigator to identify the who. Like who is likely to be the decision maker because in the smaller and mid-sized companies, it varies.

There's no title. It varies who would make the decision. We have an idea of who. We just don't know how to create traffic from them to get them to pay attention to us. Cool. All right. So this is what I would do if this was me.

I was looking at this like if I was to buy your business, what would I do? So what I would do, I would take that list of people initially, right? And if you ever read Chet Holmes' book, The Ultimate Sales Machine, if you have an amazing book, especially for your specific type of business, right? But he's the one that invented the Dream 100 strategy that I talk about all the time. I talk about it differently, but Chet does it for the type of businesses, like your type of business, right? So he would take that list of here's the 100

or 500 or 1,000 decision makers, right? And when he does, he starts creating a Dream 100 campaign. So what he does, he takes those people, sends them something in the mail, then two weeks later calls them on the phone and starts the campaign like that, right? Now I would augment that on the traffic side, because you're right, most of those people,

it's harder to get them to pay attention, especially in their free time, because they're not hyper trying to figure out how to change their business because they don't really care, right? They're just showing up for a paycheck. But for me, it's like, I need to get a message to them that's gonna bypass the filter.

So I'm a big believer in direct mail, getting something that gets to them, then augmented with traffic. So that nice thing is that list is a finite amount of people, right? It's 500,000, whatever the number are. So it would be very, very inexpensive to upload that list to Facebook, whatever,

and then just like follow that person everywhere. So anyone, so they get this thing in the mail, they see a package, like, oh, like, okay, whatever, they kind of forget about it. But then everywhere they go from that point forward, they are being followed by ads of you and stories of you and webinar and it's just like the spot where like

this person must be the most famous person on the planet because everywhere I go in my personal life, they're everywhere, right? And for a thousand people, the cost to blanket that person's social media anywhere they went is so small that it's insignificant, right? And between having a campaign where you're sending stuff, calling, they're following, it's insignificant, right? And between like having a campaign

where you're sending stuff, calling, they're following, that's how you get so much awareness that like eventually like it gets easy to make the phone calls, to get to the gatekeepers, do those kinds of things because the core people that are making decisions are like, they can't get away from you, right? I do the same thing, by the way, with my Dream 100. It's like we have the Dream 100, we send them out packages

and those people see ads specifically for them everywhere they go and like, Russell, you're everywhere. I'm like, yeah, because I put sending, by the way, my Dream 100. So we have Dream 100, we send them out packages, and those people see ads specifically for them everywhere they go. And they're like, Russell, you're everywhere. I'm like, yeah, because I put every, I'm following you everywhere. And I'm making sure you see my messages because I want them super aware of me. Man, this Russell, he's like,

he's gotta be the most famous person on the planet. I can't get away from him anywhere, right? And it opens up all these conversations. They have no idea that there's only 500 people that are seeing these, and they're one of the 500 people, right? Does that make sense? It does. Can you give me an example of what you'd send? Yeah I can do one too. So when we did 2.0 launch we

kind of came up with this idea of these huge foam logos. I don't know if we have one here. Matt grab that real quick. It was like awkward. We wanted to ship something in the mail so that like so they're like it would get past the gate keep even the gatekeeper happened open they'd be like, somebody's saying this. What is this? Yeah, look at you. Here, just come show that real quick, Matt. This is probably ridiculous.

This is probably overkill, but this is what we did. I was like, I want to, can we show the camera? Yeah, we sent everybody a video. This is made out of styrofoam. And here's what happened. What was crazy is like, you saw now people start posting this. Like we sent it to our top affiliates. And what happened?

People started posting it. Here, we can just set it up here for two. People started posting it in their stories and everything else. And then you have some people who were just like, it was even polarizing. Some people were like, man, I can't do anything with this. But they could not ignore it.

That's the thing is somebody gets something in the mail. That's what I love about this mail idea with, you know, email, etc. Is now they're like, wait a minute, this guy is attacking from all angles. But very few people are sending like lumpy mail, right? Like something big. I want to add something to that too. So I'm not sure if you've joined the, the, uh, the primary foundations program in the interoperability, but if you haven't, uh, in there, there's three,

there's three tracks, right? There's the, there's the fountainhead, which is teaching one to many selling. There's a linchpin, which teaches the funnel strategy. And then there's the tracks, right? There's the Fountainhead, which is teaching one-to-many selling, there's the Lynch Pin, which teaches the funnel strategy, and then there's the Dan Kennedy Alchemy Program. So Kennedy was my mentor, and so Kennedy has a thing he teaches called the Shock and Aw package. We created a Shock and Aw package, and we have a whole two-day event we do every,

a couple times a year, teaching how to build a Shock and Aw package. So Darcy, who's the head trainer at Magnetic Marketing in the Dan Kennedy Company, she does this training, and it's insane. So what a Shock and awe package. So Darcy, who's the head trainer at Magnetic Marketing and the Dan Kennedy Company, she does this training. It's insane. So what a shock and awe package basically is, is a package they get in the mail, they open it up and it has all the core things.

It's like, there's testimonials in it, there's the story, there's the offer, all these type of things. And so if you were to ask Dan Kennedy, you'd be like, build a shock and awe package, that's the first thing you ship out to him. And then you start following up with other things like that. So if I was you, I'd recommend is go into the foundation and members area, go to the

third column, which is the alchemy and go find the shock and awe training package from Dan Kennedy and go study that. That's what I would create initially. It's basically, it's like, it's basically making a perfect webinar in a box that gives all the core sales things you need. So that shows up, they get it, they see it as very cool presentation. And then afterwards, when these other things are happening, they come back and they see this perfect webinar in a box basically that is the sales presentation and it makes everything

else easy after that. Thank you. Excellent. I appreciate it. Hey, give Tish a hand. That was awesome. I love it. Did you see what just happened too? What did Russell do? He just set right back to the framework. Like so much of this is available in PrimeMover foundations. Like Russell's had this experience for 20 years and has put every single thing that he's experienced into this one package and then that's what we can do is help point you in the right direction. It's cool too because like a lot of times with this, this is the hardest thing with

selling is like I know what we're fulfilling on but if I told you everything we're fulfilling it would be overwhelming. That's why I was like swear to me you won't get overwhelmed right but, I know what we're fulfilling on, but if I told you everything we're fulfilling, it would be overwhelming. That's why I was like, swear to me you won't get overwhelmed, right? But I know the next problem you guys are going to have. Just so you know, I plotted the map. You have to give a mouse a cookie. And so the first step you guys need is you need the one to many. That's why we, this event, it's about getting in there, getting the primary foundation.

You can create one to many presentation. You're going to launch a webinar funnel and that's it, right? And then the next problem is like, K Russ, we do this, how do we scale? Because that's question number two I always get. After the presentation's done, cool, I'm like, well we have a linchpin coaching program, which, excuse me, we used to sell for $25,000 a year, I gave it to you all for free.

So as soon as you're done with the fountainhead and you've got your presentation out there, then you're like, what do I do next Russell? I'm like, just go into linchpin. Like, how much does it cost? You get it for free because I love you. So then you go to linchpin, that helps you build up the things.

The next question is like, how do I grow and scale differently? I'm like, oh, you should go through Dan Kennedy stuff. It's in the members area for free as well. So that's what's cool, it's like there's so much more stuff in there that I'm able to tell you, because if I told you everything, you'd get overwhelmed, you wouldn't sign up. But just know that like, we've plotted the map,

I know where you're gonna go, and so as soon as like this part's done, next part you get, it's in there for free for you guys. And then the next part's in there for free for you guys. So again, like specifically that, shock and awe package. It's like, cool, we do an event multiple times a year on shock and awe specifically, go dive in, click on the alchemy section, it's right in there,

dive into it and go deep on it. Especially for her, like, I'd be geeking out on all of Dan Kenny's stuff. Dan Kenny's stuff is, my stuff's more traditionally for B2C, it works for B2B as well. Dan Kenny's stuff's more traditionally for B2B, but it works for B2C as well. Dan Kennedy stuff's more traditionally for B2B. It better works for B2C as well. So there's this really cool crossover in there as well.

And so for all the B2B people, I still think you gotta focus on the one-to-one presentation, but I would also augment all Dan Kennedy stuff because his was foremost built for B2B. I've just taken his stuff and mushed it for B2C. And so anyway, it's all in there. Everything I see moving forward is all in there. So again, we've plotted the map where it's all in there.

Yeah, I love it. All right, Clayton, who else we got? All right, next up we have Caitlin Vila. Caitlin. Hey. How are you? Good. I have a question about one of our offers

that we're about to launch. So we have already grown an offer for performance physical therapists at the $5,000 price point where they get 12 weeks of coaching and lifetime access to an entire dashboard that gives them the skills they need to basically charge more money, become an expert in their community. So that one, we knocked it out of the park and it's fantastic. So we have also had a cash practice for the last five years. And we are creating another course to basically sell the exact systems that we've used in our clinic from how we market, sell, deliver the client experience, ability to use the, like they can use the clinic funnel that we had built, introduction to consultants that we've used. They'll have a launch manual, a sauna templates, literally everything.

And it's basically a licensing program without it being a licensing program. So then the skills course will upsell to the business course, the business course will upsell to the skills course because that's how they can improve the thing that they're selling. So I'm currently building it and we have a waitlist of people for it already. And our initial plan for the business course was to start it for like the first five at $5,000. But it's worth a lot more. And we also want to figure out a way to do recurring revenue. So we were looking at like five for five grand and then going

up to 10 and then so on. But like, what's a way to not lose business of the customers just because they've bought once? Like if like we could have the initial buy in for use and then have an annual like $4,000 fee to maintain access to the course and maintain access to like staff based on onboarding courses, permission to use our IP. There's just so many ways we can take the offer and we're trying to figure out the smartest way to do it. Or we can just call it a licensing program and charge annually that way.

But while we're- Do you want annual, do you want monthly? Does it matter to you or just you just wanna make sure that people buy or continue to? I just wanna make sure that people continue to buy. I know annual generally has a better retention rate. I guess the reason I was thinking annual is because to this point our other course has just been like

5K up front and then there's no recurring fees from there. Yeah, cool. Yeah, I think the biggest thing with adding recurring, I mean, it literally is as simple as just adding it, but then it's like, how do we justify it? How do we figure, how do we talk through that, right? And so I think there's different things. It's like, what are the recurring deliverables that justify them continuing to stay on?

Because that's the biggest thing you'll get too. We're going to send these after the year is up and then people are like, why am I saying again? What's the deliverables? And so it's smart to have more than one. So I think transitioning from positioning it to like you're getting a course like licensing is a big piece of it, right? Because then there's a tangible, like they lose this thing if they're not in there.

But it's like, what are the other elements, like what are other things you can add in there also to make it more sticky, right? Because some of me, like maybe they're not using licensing, like, oh, I'm not using that anyway, so I'm out. It's like, ah, crap, I lost them, right? So for me, I'm always trying to figure out, like even in, so we have like the PrimeMover Foundation program, but then there's a PrimeMover Mastermind where people come to Boise three times a month, right?

Or sorry, not three times a month, that'd be insane. Plus the virtual. Yeah. Three times, three times a year, yeah, three times a year they're coming out, right? And so that's something where it's tangible. There's this cool experience, people come, they have a chance and they're going back and forth. If they, and that's a recurring,

it's like, there's a pain of disconnect. If we stop this, then you lose that benefit, right? So I'd be thinking, is there something you can add where, even if it's a virtual thing, where it's like, there's something happening twice a year, every other month, there's something that they get a value of every other month, or something that they get a value of, or showing the cutting-edge stuff, the next things that are happening,

or something they start losing out on, plus the licensing. If I can find two or three elements in there that make it sticky, if you have software you can plug in there, things like that, then it makes the argument easier. Other than that, it's just adding it on. You know what I mean? A question for you too. Would they benefit from community, like being able to kind of talk to each other, or are they like competitors and they don't want to?

I think they would benefit from it. We're gonna do it in a school community so that they can go back and forth and share ideas and whatnot too. So that could be something you charge for. Another thing too that we do in our mastermind is we also do virtual fly-ins, which have been huge for us. So the virtual fly-in once a month, where basically the virtual mastermind once a month

and then a physical one once a quarter. Yeah, where these people can get together and it's much, it's a lot bigger than say like a regular Q&A. These people are getting together and sharing, hey, here's what's working in my business, and then here's a question that I have from the rest of the mastermind. That's something that always works really, really well for recurring and provides, you know,

benefits from here until the end of time that you could maybe turn on. One thing you can look at too that works, again, there's a lot of ways to structure it. There's the annual. I don't like annuals as much myself because I just like having, there's something comforting for me

knowing every single month what's coming in. So what I do a lot of times is like, let's say if I was you, I'd sell a $5,000 offer, it's $5,000 and it's gonna be amazing. Plus we're gonna give you two months for free of our mastermind, which is $1,000 a month, you get two months for free, right? So then what happens, they buy the course,

they get two months for free, and then they get experience out of it. So for two months they're doing the virtual fly-ins, maybe they come to one of the events, and they're experiencing some of that benefit, like, whoa, that's awesome. And then for two months, they're doing the virtual fly-ins. Maybe they come to one of the events, and they're experiencing some of that benefit. Like, whoa, that's awesome. And then after two months, you got them addicted, right? So the drug dealer clothes, or the puppy dog clothes,

which is the same clothes, but. We'll call it puppy dog. Yeah, someone told me not to call it the drug dealer clothes, even though that's what, anyway. But first, you know what I mean? But they get it. They get the experience of like, whoa, this is really valuable.

And then it keeps rolling over and they stay at the thousand dollars a month, right? And that's something you can go back to your existing buyers too and be like, hey, we're launching this new Mastermind program, it's $12,000 a year, but we wanna kick it off to you guys. We're gonna give you two months for free to experience it. This is what the benefits is.

Number one, you get continue license and stuff. Number two, we're doing the virtual event, once a month it looks like this. Number three, there's some other cool thing, right? Like a premium school group just for the top people. Plus we're going to give you, we're licensing our ads to you and whatever that is. And that way you can take it off to your existing customers. But then moving forward, you just add that as part of the offer. And you won't see any

conversions drop because people are like, oh, it's two months for free. We'll try it out and see what happens. And then a huge percentage will roll right into that. Yeah. So if we frame it as like the licensing program, then instead of thinking like, oh, well I've purchased this course, I should have lifetime access to it. If it's a licensing program for our systems, if they're no longer part of our thing,

then we remove access or they have lifetime. Yeah, I mean, it depends how you sold the first people. The first people, we may have to keep it the same, but I would just transition that where, when in the office depends how you sold the first people. The first people, you may have to keep it the same, but I would just transition that where, when in the office, like you get the course for the five grand, and then you get two months for free where you're licensing the stuff. Or you give your other things a license.

I don't know if you're, are you licensing like marketing stuff for them as well? Yeah, we're giving them all of our systems. Cool, because like when Hormozzi did his gym launch, they were licensed, they basically were licensing again their systems and stuff, but the marketing, but the thing why people paid monthly for it is because he was testing new ads all the time. So he would test new ads when it would work, he'd give them the ads, they could run in their gyms. It's like

that was a part of it. It's just like you're getting the cutting edge, like what's working now because you know the ads over time will start fatiguing, they start working, everyone's using them. So like we're always testing on our gy gems and we figure out the new models, we give them to you guys and you can run them. So now it's not like I licensed something once and it's static. It's like I'm continually to get the license on the new things. If you're giving a lot of the pages and everything else too, this is something that was at FHL. Frameworks within ClickFunnels is massive.

A lot of times people say, okay, what can I do that's recurring? Well, if there's something attached to this that helps them get all these things, you can get affiliate commission month after month after month if they're using a tool within that entire framework too. Frameworks does that inside of ClickFunnels, which is awesome. Yeah. Okay. Awesome.

Thank you guys. Love it. Very cool. All right. Give it. Love it. Cool. All right. Give it up for Caitlin. All right. I love about this community. So when I first got in the business, like I remember I joined Dan Kennedy's mastermind the very first time and of the 18 people, more than half of them were like real estate gurus. And then it's like, go in this room. It's like every single person in the same business. I was just like, this is awkward and this is boring. Right. And then I joined this other mastermind group,

people know they are, and I showed up and everyone in that group are all internet marketers, so everyone's just had the same business. I'm like, ah. And then we've built ClickFunnels, it brought in so much diversity, where it's like, we have people who are in the weight loss space and then brick and mortars, and then we got people

in the dating market and relations, and there's such a cool melting pot inside of this community. Like just look at last four or five questions here. Like nobody's in the same business. They're all different things. The frameworks all work for all of them, but it's just, it's fascinating because you have a chance to learn from everyone. Anyway, so I just, I love this. I love our community. Even in these coaching calls though. And it's funny. That's why I asked like, do you think all of them would be upset, you know, about competing with each other?

You have no idea how big your market is. It is absolutely massive and so much of it is untapped, but I'll notice a lot of times people go, oh you're a physical therapist? I'm too, we need to talk, we need to share ideas rather than I'm gonna crush that person. Right? And that's the whole thing about that rising tide lifting all boats and that happens in this community. People are the, we use that term go-giver and they are and people just kind of jam and help each other out. It's really, really cool.

I love it. So fun. What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor a podcast to give you guys more access to this super

cool strategy that you are going to love. It's something we've been implementing into our high end coaching program as well and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.

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over to WealthyConsultant.com slash secrets, grab your 70% off deal and let's start turning your clients into long-term revenue. Again, that's WealthyConsultant.com slash secrets. Do not miss out. Hamburglar, why are you calling? Rubble, rubble! McDonald's has a new biggest burger called Big Arch, made with two 100% Canadian beef patties, a new delicious sauce, and all the McDonald's flavors you love, and... Wait, you want me to help you get it?

Rubble! Come on... Compared to beef burgers on McDonald's current menu at participating restaurants in Canada. Alright Clayton, who else we got? All right. Next up we have Jonathan Mitchell. Jonathan, how are you?

Hey, Ross. My gosh, it's fired up by your VIP session and thank you so much for just the awesome training. Love it. So I run a college admission coaching business that helps first generation and hardworking students stand out and gain admission to the Dream colleges, including top tier and Ivy League colleges. So, we are shifting from a one-on-one coaching business, which was typically priced from 9K to 20K, where we offered these programs to warm prospects referrals

to now group coaching for yearly 3K tuition, basically to better serve the first-gen marketplace. So we primarily use webinars to convert webinar attendees into strategy sessions, and our main challenge though has been lead acquisition. So we launched a YouTube ad campaign targeting first gen parents, and our entire front end by way has been built with ClickFunnels. So my question to you, Russell, is what would you recommend to increase our opt-ins and our landing page from our YouTube ads, and also increase the

book calls from our VSL? And I was just wondering if it's even possible that I share the landing page in the VSL. So the ads are running, but it's not converting? Or the ads aren't converting? The landing page isn't converting? Which part of the funnel's broken? So the traffic is good.

So I'm working with an ads manager. The conversions are starting to pick up. And I added, by the way, one added bonus on the landing page, which is, that was not mentioned in the video, which is a, learn how to get a free access to a college search software valued at $1,100 free access, you know what I'm saying? And it appears that we've doubled, you know what I'm saying, our opt-ins. I love them.

I don't know if it's possible for you to see it, the landing page, or to give me some input. What we do basically to increase, of course, opt-ins and obviously to increase the bookings and so forth. Yeah. So a couple of things. I mean, it's hard to show a screen really quick and give too good a feedback. And a big part of it's like it's hard to know without looking at stats and numbers. But I'll give you some general guidelines.

So somebody's giving away free software, will increase conversions on something. But then the problem is that people show up sometimes and they're not the right people. And I think the conversion on calls will go down because they were just trying to get a free thing. Like I've gone back and forth. I'm like, hey, schedule a call and you get this free thing. And then they show up and they get the free thing. And some guys are like, these leads all suck because they just want the free thing. Like I've gone back and forth, I'm like, hey, schedule a call and you get this free thing. And then they show up and they get the free, and they, the sales guys are like, these leads all suck because they just want the free thing, you know?

So it's like this weird, weird thing you have to be careful because it's like, sometimes you increase conversion of the detriment of the sales on the back, right? So it's like this yin-yang of like, okay, how do we, how do we increase? So I would say what I'll be focusing on for you. So if ads are working, they're going, people are, is it VSL book a call?

Is that, is that the? Yeah, so they watch the VSL, and then basically they can click a link to our Canon lead booking page. Cool, okay. So what we found with our funnels like that, the thing that increases conversions the most between like them, like, thrash registration to the phone call is how much time they spend with you to the phone call

is how much time they spend with you before the phone call. And so it's this weird thing, because sometimes they see an ad, and they're like, oh, they watched the three minute ad, they click the button, they come over, they hook, I think they opt in, and the phone call happens. And the only thing they know is the three minute ad,

or maybe just a little bit of landing, very little. So there's a gap between when they register and then when the call happens. And that's where like, that's what I'll be focusing more effort because that's more important than like increasing conversions on the book of call page because it's going to change the dynamics of the call, right? And so again, if someone spent like an hour of my content, they may buy. They spend five hours of my content, there's a good shot. They spend 10 hours of my content, they're going to give me money, right?

There's a reason, by the way, why we do a three day challenge, eight hours a day, right? Because by the time I'm asking you for money, we've spent 15 hours together, and it's like, you guys are more likely to buy at that point, right? And so in that model, it's like, okay, book a call over here. They may have only spent five minutes to be total right now.

So what can I do to get them to consume as much as humanly possible, right? So that's the mindset to ship, because the more consumption they do prior to the call, the more likely they're gonna buy, and that's the conversion metric that's the most valuable in the funnel, is how many people are gonna buy on the phone, right?

And so for me, a couple things, like when some registers for our VSL, the book of call page, there's like immediate homework, like go watch this hour long video right here, and go watch this one. So on the thank you page, there's like two homework videos, right? Then the email campaign comes out,

and it's like, hey, before the call shows up, I want you to watch some stuff. And then we create a YouTube playlist because I don't want to just YouTube video because they may watch a video in the bounce. I create a YouTube playlist of like 20 videos that if they watch it all it's like five or six hours, right? I'm like there's this playlist of videos they're gonna teach you how to go from da-da-da. And so go watch this feed so we push people to playlist and I'm hoping they're gonna go and watch one video and then get stuck to a second and a third and a fourth and I'm just telling them to watch the playlist and I'm hoping they're gonna go and watch one video, and then get stuck to a second, and a third, and a fourth, and I'm just telling them to watch the playlists,

but I'm not telling them, go watch eight hours of my videos. But a lot of them do, right? So by the time they're on the phone, they're like, I love this Russell guy, he's amazing. They're laughing, they're crying, they know my stories. And the sales guy's like, this is so easy. Like this is insane, right? So that's the secret sausage to be thinking about

is that little window between book a call and the show up of the call is the most valuable time. And then what happens also at the same time is when a sales guy gets on our calls, like our sales guys who do the calls for us are really smart. Like they're also in the spot where they're not just like trying to slam, you know, try to sell something.

They're on the phone and the person's like, yeah, I saw an ad yesterday and it showed up, they're like, cool. And they're like, I'm not gonna try to sell this person right now. So what like sales guy will even do is like like I know they're not warm enough to actually invest in this probably Like sales guy will then use this as a training such like cool What I want to do is I want to I want to get skills another call in three days now There's this playlist. I want you to go watch go watch this playlist

We'll book a call in three days from now that we can have it We have a conversation and then it pushes back So sales guy knows that because what happens a lot of times those guys like we're trying to get the money I'll do the lead sucks, it's dead. Instead the guy's like, the lead's not ready yet. Cool, let's rebook in three days, I want you to watch this video, sends them to the playlist,

person watches the playlist, they watch some stuff, then the call comes back and the person's like on fire, like I love Russell, like cool, do you want to sign up? Like yes I do, right? So it's just like, it's those little pieces of like, warming them up before the call. It's like, you think about like, the webinar, like why do we do a 90 minute webinar, Russell? Because I've got a 30 minute pitch, but I got to wrap it in content for an hour prior to the pitch, right?

Why do we challenge? Because I got a 30 minute pitch, I got to wrap it in a five day challenge to warm them up for that. Why do I do a three day event, Russell? Because I got a $10,000 pitch, I got to wrap it in three days of content. Like, it's all about that, like building the relationship. The more time someone spends with you, the more money they will spend with you. And so that's the biggest conversion metric I'd be focusing on in your VSL funnel.

Because there are things you can keep tweaking and changing, increase conversion and stuff, but the time spent with you prior to them showing up on the call is the number one thing that's gonna increase the sales call conversion rate. Got it, so my takeaway basically is increase consumption. Yeah, yes. I love it.

Okay, speaking of that, we used to have a, we had a, when ClickFunnels, we first launched ClickFunnels, we were trying to increase conversion rates. And that was the same thing we created, I forgot about this campaign, until you said consumption. We called it Operation Consumption. And it's like, how do we get these people to consume funnel contents they want to use funnel software?

We had a whole campaign that was internally called Operation Consumption to get them to consume contents they would use the platform. And I totally forgot about till you said that. I'm going to go back and see if we still need it. I don't know if you saw that campaign out there, but if not, I'm going to go create an Operation Consumption campaign myself. So thank you for re-culturing me back into what we do. Love it. Thank you. Thank you so much, Ross. Awesome. Let's give Jonathan a hand. Great job. Thank you so much. All right, Clayton.

We've got a couple left here. Who do we got? All right. Next up we have Whitney Prude. Hey, Whitney. Whitney, good to see you. What's your question? Hi there. So my question is, Russell, I want to pick your brain about if you were to buy my business right now, what would you do to get it to scale? So currently, I have a multiple six-figure company, but my expenses are matching my income.

So basically, I'm like, gosh, I'm not making any money. Where do I take it from here? My system is I run ads on Instagram. Those ads come into messaging, and then we have a messaging conversation with them, book them into a call. We do a one-to-one sales call and book them into my program, a $3,000 program. So it's a weight loss program basically, but I call it a whole health transformation program. So my focus is it's holistic, but the real focus is long-term weight loss

instead of doing all these quick fix diets, right? Getting to the underlying root cause. Why'd you get here in the first place? Overcoming those things so that when you actually get the weight off, you can keep it off. So anyways, that's kind of where I'm at and I'm just kind of staying stagnant So your cost tight like what is your biggest cost?

Like ad costs or you do organic like where's the ad cost so like $10,000 a month in ads? Gotcha Do you have organic strategies at all? I've tried I've tried organic and I honestly like in four years of doing this I've enrolled like one person organic. I've done organic on LinkedIn and that's that has actually worked for me for a time because I was a pharmacist at Mayo Clinic and so I could kind of get like Mayo Clinic people to have like this trust but organically like I have never had good success.

And how big is your team? Is it just you? Are you in calls and stuff? Or is somebody else doing them? Or what's that look like? So I do sales calls right now. I have a coach that's doing all of the coaching. And then I have someone that helps with the messaging

and someone that does my social media. So there is expenses, right? instead of me trying to do everything, but I've kind of transitioned to that so that I have the ability to scale. I could take all of these sales calls and then send people onto a coach and be able to grow instead of me trying to do everything. And now I'm like, well, how do I get these people coming in and book them, right? And so then with the webinar or like, can I get them coming in on like a challenge?

I just published a book and so, you know, do I do a book funnel? Do I, you know, what are the components of like, how I could, from an online marketing perspective, like how could I get this to go? Cool. So right now, the core business is Lee Jen, you phone call fulfillment 3000.

Do you have any other offers right now that are active or that's the only? So I have one other offer. So the $3000 program is a one-on-one coaching program. And then I have a group program that we sell at 1500. So it's basically, it's exactly the same, everything's customized to them, but instead of being on one-on-one calls,

they're on group calls. So like with a webinar funnel, my thought is, I would try to get people in first at like 997 and try and get people into my group program. But yeah, that's my second offer. Gotcha. Cool. The biggest thing is, in my business,

I have a whole bunch of offers. The only goal is to break even. So right now you've got to break even business, which is good. But then yeah, the question is, what's the next thing you sell that now becomes the profit side of the business, right? Right.

And with the $10,000, have you built an email list? Like do you have a big email list? Do you email, like what's that look like right now? Yeah, I have 6,000 in my email list. I don't get a ton of response from my email list. I have about 3,000 that I can text and I do get pretty good response

from like my text messages and that sort of thing. Are you selling them stuff? Do you text? I try. But you just push them back in the same the same $3,000 program or do you have other other offers that? No it's just I just have the two. Okay yeah I think um and there's a couple things. One is just like, how do we... I'm just trying to think, if this was mine, I'd be like, we've got to figure out some more ways to build continuity. Because even if you're doing this stuff, you've got $3,000 to offer, it's one-on-one, which is heavy lifting, right? That's a fairly low price point. Yeah. She's in the weight loss market, which is hard. It's true. It's hard. It's harder to,

I've seen people successful with 3000. I've seen a couple of people, a couple of people have success like a 10,000 or a cut weight loss program, but usually they've got some other element into it. It's not just weight loss. It's like weight loss and entrepreneurship, you know, something like that where it's like they can justify the cost more. I just look at like, so if you look at the brand and the Kaylens business, like Lady Boss before we acquired it, like what they really get at, they did webinars, and they were doing one in May, but it was a smaller price point. It wasn't a thousand dollar price point. It was a $147 price point. So they had an app that had like fitness and challenges, stuff like that, all right? And it was, I

think it was like $27 a month or $37 a month, or you get lifetime for $150. And that was the offer. So what happens is someone would register for the webinar, and they would go put them on a trial for the app. They got the app trial, so they put the app on the app, and they had, it just had recipes. Anyway, and then they would do the webinar, and then they would sell basically, like you get lifetime access to the app forever, plus you get, and they had a bunch of other stuff they kind of, they put in there.

But that was their business, and it was $150 offer, and if they didn't buy that, they were on continuity. So between the two, they built a huge continuity business, a huge offer there, and eventually took those people and then they launched them to high ticket. They had a $3,000 coaching program, they had supplement program, they had like all these other things. But that front end was extremely profitable

before they ever launched in the backend things. It's like, I think for you, it's like the way last market, like the price points that seem like crushes is usually lower, but you have things working here. So it's like, how do you build that front-end engine where you can start just getting people in and getting people on continuity so you start having more continuity, recurring income, which probably take a lot of stress off your shoulders, but then having an offer that's not super high ticket, but it gets people into your world, gets them to commit, and

now it's like those people are the most likely to buy a $3,000 offer as well. You know what I mean? Yeah. And so like that's what I'd be looking at, like an offer like that that gives you both things continuity, something that you could successfully sell on a webinar and then creates perfect leads now to push into the high end, you know what I mean? Yeah, so my webinar actually instead of going to like a $1,000 offer, I would be doing a webinar to like a $150 offer.

Maybe there's 197, something like that, yeah. to like a thousand dollar offer, I would be doing a webinar to like a $150 offer. Maybe there's 197, something like that, yeah. In fact- Yeah, like a $200 offer or something and maybe have like an upsell. Yep. In fact, if you own the PrimeMover Foundation program, in the webinar swipe files, I literally have Caitlin's webinar

of her pitching best offer. So you could go and you could watch the entire webinar of it and see how she positioned it, the pricing, all that kind., it came from 147 to 197, but the core part of the offer was just the monthly thing you're paying $27 a month for now, you get it for free for life. And that makes it, that offer, that was a million dollar a month offer for them running that through paid ads. And then on the back of it, then they launched all the other stuff after that, you know what

I mean? Yeah. Because even like a thousand dollar weight loss offer is heavy lifting. Like it's, you know, if you're not tying in supplements without that thousand dollar weight loss offer, I haven't seen a lot of people crush that. I've seen people crush $3,000, 2,500 to $3,500 weight loss coaching offers.

I don't know anyone right now that I'm aware of that's got a thousand dollar webinar, weight loss software that's really crushed it. They've been more lower price point, you know what I mean? It's the lower end, okay. Yeah. All right, okay, that gives me, it definitely changes my focus.

Yeah, but if you can get, again, now, because even if you shift the mindset right now, all of a sudden like that becomes the break even funnel for you and then 3000 all becomes profit. Now you don't have to spend money ever on the back end. You spend on the first thing, and I think you can make it profitable, but even if you don't, right?

But now you're generating 1000, 2000, 3000 leads a month coming through that, because it's faster, lower price, we're building up continuity income coming in on it, and then from there, it's like now each month you're doing campaigns into the 3000, that's all just pure profit. Now the other thing I will warn you of now

because as this starts scaling, that you're gonna struggle is like the one-on-one coaching over time will drown you, right? Even if you've got somebody who's doing it. Like that's the, this is like the progression of most people doing this. Like, you know, the same way I did one-on-one coaching, the point where I got overwhelmed, I couldn't do it.

Then we switched to group coaching until eventually like that stops having the diminishing returns. If you look at the third version of coaching, which is what we're doing right now, has been the most scalable way to do coaching and the most highest success rate of coaching we've ever done.

And so that's what we're doing inside the Pride Mover Foundation program, where it's facilitated. So I would start looking at doing a version of facilitated stuff now for you because if you start structuring that, when it starts growing and scaling, it'll take that pressure off your back.

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Do you want to explain what the- Oh, 100%. Christian's even run the facilitated coaching, but I'm trying to get it to everybody. In fact, part of the reason why you guys should be part of the foundation is see how we do facilitated coaching, because it is, like I said, on our side, the least intensive to fulfill on, but has the highest success rate

since I was doing one-on-one coaching. So it's like the best of both worlds. It's easier for you as a fulfillment, better for the end client as well. And so I'll have him walk through so you can understand, I don't think anyone can kind of understand how it works. Well, I said this the other day too.

It's so crazy about this is I think Brandon who runs a lot of these cameras last time we did this, he's like, are you ready for Monday? Like there's a lot of people who just joined this thing. I'm like, yeah, it's no different. I just add a couple of breakout rooms. It's like, it's all the same. So how this works is you come in and we have people who understand this stuff inside and out. But what's so cool is to take the pressure off of Russell. Russell would be in teaching the same thing every single day, you know, six different

times or whatever, if he was going to do this one on one. There's no way for you to like sustain that. It's like getting max heart rate and trying to run a marathon. It doesn't work, right? You always burn out eventually. Exactly. So what you can do is you can offload this and, you know, we have very talented facilitators, but it doesn't mean that at first you have to have somebody that knows your product inside now.

We do, but, you know, we're at also at a different scale. But you can have somebody who comes in who can facilitate a conversation, be charismatic on camera, and push to trainings. So for example, we'll come in, what's going to happen Monday is everybody's going to come in, we explain how this works. Monday it's probably going to be me live. Other times it might be Jordan, it might be Chris with a K. We call them special K to differentiate Chris with a C, Chris with a K, just for fun. He likes it. It's a term of endearment. It's nothing, you know, it's like a cereal. Anyways. Right? But here's

what happens is we go in there and I'll do a little thing and we have workbooks that are all built out and we say, all right, now what we're gonna do is Russell's gonna now teach you X, Y, and Z fall along in the workbook. And then we push, we say, hey, all right, we're gonna push it over to Russell. And boom, now Russell's immediately on video

and he's teaching these things. But here's the secret, Russell's not live every time. Okay, so he's in there and he teaches it. But guess what? I am. The facilitators are live. And then we come out and we always call this listen, learn, work, share. So you're going to listen to what's being taught. You're going to also like learn as you do it because you're learning the workbook. Then we provide specific times for you to actually workshop these things. So it's not just learning and saying, okay, good luck. We provide specific

timeframes right then and there for you to go and get the work done. For example, on Monday, we're going to get your offer done. We're going to go in and we're going to figure out what your level 10 opportunity is and get your offer done. We can provide workshops to do it and then breakout sessions where you can practice that. There's something so powerful when you jump into these breakout sessions and you say, okay, let me try this offer out on another human that doesn't know me, doesn't know my offer and is fresh. Right? And then so we'll go do that. And then you get so much feedback. And then a lot of times we'll do hot seats and so on say best of, but by the time you're done with three, four

hours of a facilitation, you have something started. It may not be completely done, but you have something started. Then we have these kind of breakouts. We call them show and tell Q&As, which is super fun, because people who have actually done something and had some results or not had results, they come and show a very specific part that they've done. And then other people can bounce in and say, oh, I really like that. I really like this. Oh, tell me your results.

How did you get that result? And then we open it up for questions, right? That's where scalability can get a little difficult, but you could do breakout rooms. Like sometimes we'll have all three facilitators in there and we take breakout rooms so we can get more questions answered. So this is like an infinitely scalable thing. Yes, at some point you might have to add, but it takes a lot of pressure off of you of having to sprint a marathon, right? So it works really, really well. That's kind of how they work. Yeah. So I'm just thinking about as you're, as obviously one-on-one coaching is working

for you now, but just thinking about how do you structure those things so that you don't, when this hits and starts blowing up that, that your person who's doing fulfillment doesn't drown. Right? And same thing for you on sales side, like right after you know, the sales calls eventually you get capped out as well. Right? So it's like thinking through, like if the webinar can do more to sales or how

do you, you know, all that kind of stuff. Yeah. Yeah. And we always give them a full map too, right? So you know it's not just, oh, I'm going to go to any one of these. That's why Russell says don't get overwhelmed. If you jump in and you say, okay, what am I supposed to do? Well, start with fountainhead.

Don't just go into linchpin. Oh, and then I see an alchemy thing on Thursday. I better go to alchemy. Oh, and then there's another linchpin thing the following Monday. Like pick the path and we'll help you do that. But same with you. If you have something where they can see what the result is they're going to get after, for example, six modules, then that's what you do. You give them that roadmap and here's step one, here's step two, here's step three and give them instead of that big elephant, you give them that one piece at

a time, that one bite at a time to make sure that they know the start from this. And that's, I think what's been great with this too is because, you know, Russell wants you to just go deliver a lot of times. And this has allowed a very structured way, because all of you are shiny object people. I know you are. Let's see some heads. You guys know you are.

You're like squirrel, right? And so this gives you that structured way to say, okay, here's step one, here's step two, here's step three. Let's now go put it out to market and get the result. Yeah. I'm the shiny squirrel person. Chris is making fun of me. I'm the worst offender of them all.

You guys are like Russell. No, but that's your superpower too. That's your superpower too, right? Anyway, I want to go a little long now because it's going to be helpful for everybody just thinking through. I talk about funnel hacking a lot and offer hacking. It's like, yes, please funnel hack us and offer hack us

and look at stuff like that. But also, look at how we do the fulfillment. This is me doing this 20 years. Like we've got to the spot, right? This is the fulfillment vehicle that you actually be modeling as well in your fulfillment because it's the best thing we've done to have, again, make it easier on the fulfillment side,

but also more successful on the student side. And it's just, it's crazy. One of the problems, this is Russell. I get so excited, like our fulfillment is like, I would do a three day event, I just jam it up in people's throats. And they're like, this is awesome, and I don't know what to do right now because I'm overwhelmed. And the facilitation is like, it's literally each framework.

It's like, I teach a 15 minute session teaching the framework, and then everyone does the framework. Right? And then it's like, okay, now that it's done, you can come back and do the next framework. And it's cool because I remember Brandon and Kaelin, so Brandon and Kaelin were probably some of our most successful students in the last decade, we've been doing click funnels. And they came in and it was interesting because they went through, they signed up for the funnel builder's secret training. They went through the whole thing.

It was a thousand dollar offer. And I remember they were on stage like two years later telling everyone, like, we went through this course. And it was funny because after people were asking, like, what course did you went through? And they told me, like, we had that course too. And then like, we didn't have the same results, why not? And they said, the reason why is because you guys, when you watched the whole course, they didn't do anything. And Brandon and Kaylin were like,

when we did it, we watched video number one. And as soon as Russell says something, we paused it and we went and did the thing. And it's like somebody took us like five minutes, somebody took us three days. But we went and did the thing, then came back, pushed play, and the next thing, then paused.

Then did the thing, and back and forth. And the facilitative way makes that actually happen. So as fulfillment and coaching when you guys are doing your programs, it's one of the best ways, because it forces people to actually get out of the learning loop and into the actual doing loop.

As those of you guys who took the leap of faith, well, no, when you experience it all, it's really, really cool. I remember that testimonial, too. We put that in one of the webinars, too. And I'm a car guy, and so I recognize what kind, he never mentioned mentioned what kind of, it was like a brand new, like ZR one Corvette or no, it was a ZO six anyways. And I could tell from the interior, he's sitting in front of Wells Fargo and they're talking about this and they're like, we just bought our own beach

house. I'm like, yeah, and you just bought a ZO six Corvette too. Like, but they're saying that was it. They're like, we just stopped the tape and we went and did what Russell did. This provides the structure to do just that one after the other and go get that end result. But also don't get caught up in the learning loop. That's what's so cool about these facilitations. And when you do this with your people, is provide them opportunities to get the work done

and then go take action, put it out to market. Like for you, you know, when we start this next week, we're going to say, okay, go get this done and then go try it on, you know, neighbors or whatever and like bounce this off of people, you know, and then as soon as you can get a webinar ready, that's why Russell's like, what date are you going to do your webinar? And don't get caught up in just this learning high, right?

Go and actually put it to market. That's when you're going to know if it works or not. Yeah. Well, Russell, we got one more. Who we got? Satan. All right, next up we have Sam Hickson. Sam, how are you? Hi, good afternoon. Okay, so basically I do wholesale cell phones. So we sell wholesale

phones and tablets B2B, Apple Samsung, Motorola. And we have basically two types of clients. One is the resellers, like mom and pop stores or other traders, wholesalers. They like our high quality and our long term warranty. We offer a 12 month warranty, which is basically unique in the industry. And then there's a second type of client, which is basically businesses of various types that usually have an app and need more of a high touch approach. So they have a problem to solve. They need a product that's going to match up with their technical specifications and exactly what they need to

deploy. And I feel like that's where the biggest opportunity is. We're solving the problem, and there's usually healthier margins. So my two questions are, number one, is I'm having difficulty crossing the bridge. I guess ideas of how can I apply the one to many or perfect webinar to selling businesses wholesale phones, which is a commodity.

I'm making an offer out of it. That's number one. And number two is our current funnel was originally based on the guilt model where you have to sign up to become a member to access the pricing so that we had traffic but no sales and then won't you implemented that. So withholding the price from non-members is what gives us the opportunity to speak to the prospects, build the connection, build the trust and allowing for the high ticket wholesale sale to happen. I can add a lead magnet to encourage membership sign-ups but I guess any ideas there.

And I guess I'll finish off with the question that Winnie asked, which if you invested in our business, what would you do? Okay, so the core business is selling cell phones to... Businesses. Yes, the safety. So a business like mine getting cell phones for other employees, is that the model?

That would be an example. Let's say you made a special app and you wanted to marry it with a specific type of device. We'd help you create, get the right device for your funnel app, so that you could deploy it to your customers or your workforce. So is your business selling the phones, or the apps, or both?

No, we don't do the app, but we help solve the problem of finding the right device for your specific app deployments scenario. What's the size of business you typically you're simply selling to? It's really all over the map. I mean there's a smaller customers that are mom-and-pop to buy three to five thousand dollar orders and then we have all kinds of businesses that may be buying anywhere from $10,000 to $500,000 worth of product. What's your, who's your dream client?

Like who, what's the easiest and the best, the most profitable for you guys to serve? Well the dream clients are those enterprises, businesses, medium, small, large, that have a specific app and a specific need for product. We have, for example, a POS company that wants to deploy a POS app on their phone and give it to their customers. We have a medical company that puts out thousands of phones for heart monitoring and so on. So there's these unique

business cases where people need to marry a device with an app. That's really our dream clients. We have healthy margins. It's usually large amounts of business, it's consistent or repetitive. Is it harder to find those? I'm sure, from a presentation standpoint, who do we congregate together? Are those kind of businesses hard to target and get together? We have a wide funnel, we have a lot of organic reach for many years. So people come in every day and then it's just finding those bigger opportunities and the people flowing in. And it's usually a mix of those reseller types

and then these unique enterprise types that flow in. And we just have to make sure we get on it and find the right solution. When they opt in or whatever, they're telling you what kind of business they are. Like do you have that information up front? Yeah, they're telling us what they need. The last two questions is tell us a bit about your business, tell us a bit about your needs.

And then afterwards you guys are outbound calling them, I'm assuming. Is that the sales mechanism? Then we pick up the lead and reach out to them. If they see when we have that connection with them, we can figure out what the needs are and address it. Very cool. And then is it a short sales cycle or is it a long sales cycle normally? that connection with them, we can figure out what the needs are and address it. Very cool. And then is it a short cell cycle or is it a long cell cycle normally? It's usually pretty short. It's usually pretty short. So the question I went down and wrapped the whole question. So the question you're asking

me then, re-ask that question and I make sure I'm answering the right thing. Two quick questions. One is how do we apply the one-to-many concepts to this kind of funnel? That's number one. Number two is, outside of making people sign up because they can't access the pricing, would there be anything else you would recommend? Gotcha. So a couple of things. One is, I've seen people do this a lot in the network marketing industry, which may

relate to what you're doing. So the network marketing is to buy leads, right? And we were helping run some of these funnels back then. But people would buy leads, and the reps would call people on the phone. And you get one rep who's really good, and then 200 reps that can't close someone for the life of them. And so the leads were just getting burnt. How do we make this sustainable and systematic and stuff?

And so we build out a funnel where basically what would happen is the rep would just get the lead. And their job is to get a hot body on the phone, right, so call in person, they get a hot body on the phone, and then we knew that they stuck to selling, so all the person, they get them on the phone, their job then was to put them on a presentation, right. Cool, there's a presentation happening in 12 minutes right now, they're just gonna walk through the thing,

are you available right now, or there's one happening, I think it was the script, it was like, there's one happening in like three minutes from now, there's one happening in an hour from now, which one can you do? And that was the script, right,'m the person like I could do it right now. I'm like cool Here's the link. I'm like it's a 45 minute presentation I'm gonna call you back afterwards and I'm gonna find out if you're A or B or C. An A is someone who's interested They got a couple questions. A B is somebody who

Or an A is somebody who's ready to sign up right now and you're ready to rock and roll. B is someone who you got a couple questions but if If if everything sounds if I can answer your questions, then you're in. And C, you're not interested. So I'm gonna call you back as soon as it ends, and I just need you to tell me if you're A, B, or C. If you're A, we'll get you started. If you're B, I'll answer your questions.

If you start at C, then we'll leave friends no harm, no foul, okay? And the person's like, okay, cool. And they push into one of many presentations. Presentation happened, the person comes back afterwards. A, B, or C, I'm an A, sweet. Give me your credit card. You're a B, what are the questions you have? C, that they would bounce, they would go off. And so, person comes back afterwards, A, B, or C, I'm an A, sweet, give me your credit card. You're a B, what are the questions you have?

C, that they would bounce and they'd go off. And so, and that started crushing, because all the person had to do was get them on a webinar, ask them A, B, and C, and sign them up, right, but the webinar did all the heavy lifting of the presentation and the selling. So that's what I was asking how long the sell cycle was, because if you guys are already crushing,

just close them really quick, and I don't know if I would worry about that, unless you don't want to scale people, you know, whatever. But if you're having like inconsistency in conversions and close rates and stuff like that, you can definitely build a presentation that's then gonna do all of the heavy lifting, break the false beliefs, resolve the concerns,

make it really easy within the fallout call now is just like order taking, you know what I mean? And I like that. I think we should probably also drip it to them as well, right, so drip the presentation to them regardless of whether they want to show up or whether they show up or not. For sure, and then it to them as well, right, so drip the presentation to them regardless of whether they want to show up or whether they show up or not.

For sure, and then even like unconverted leads, right? So for us, it's like, you know, people sign for click funnels and we get a couple thousand a day that sign for click funnels and then only, you know, whatever, 25% of them end up being customers, the rest don't. So it's like, we have all these leads every day.

It's like, oh, so we build whole campaigns that push you back to webinars to try to take the dead leads and it converts a huge percentage of those people back in. Even going back to all the leads you've had in the past, right? I'm sure you've had tons of, you've probably had a huge thing of dead trials. Yeah, like taking those people and like, hey, run them through a webinar to like re-get them excited and re-get them up and let the gold drop down to the bottom and then now you know, that alone would pay for itself in like five seconds, you know?

Right. Cool. very good. That definitely helps me with how to apply the one-to-many approach. Very cool. And the other thing I'd do is I'd make a whole bunch of little mini five-minute perfect webinars, three-minute perfect webinars,

put out ads on social media that like, again, throws out the big result, three secrets. Like Eric Thain style stuff, do two to three-minute versions, you run his ads, just to create awareness on the front end, then out the big result, three secrets. Like Eric Thain style stuff, do two to three minute versions, you run his ads, just to create awareness on the front end, then lead people to call, and then you can really, I assume through that you can increase a lot more front end phone calls as well.

He said, is your traffic most organic right now? Pretty much, yeah. I'm working on restarting, like, the omnipresence retargeting type of thing, so I'm working on that now. Gotcha. Cool. Yeah, I would say start doing small versions

of Perfect Webinar and start blasts out of the ads that we can control your own future and have access to increase lead flow as much as you want. Perfect, thank you. Very cool. Thanks Sam. Give it up for Sam. That was awesome, that was so different.

That was it, that was cool. Again, so many different businesses in cyber world, I love it.