Marketing Secrets with Russell Brunson - Building Your Empire: Q&A Session with Russell Brunson

Episode Date: July 3, 2024

In this episode of the Marketing Secrets Podcast, I continue our engaging Q&A series for the One Funnel Away Challenge. The feedback from our first session was overwhelmingly positive, so I'm excited to keep bringing you these insightful and interactive discussions. Joining me again is Dante Torelli, and together, we're addressing some of the most pressing questions from our vibrant ClickFunnels community. If you're an active ClickFunnels member, don't miss out on these valuable sessions - log in and join the live Q&A every Friday! During this episode, we delve into a range of topics that are essential for entrepreneurs and business owners looking to elevate their online presence and effectiveness. From crafting compelling epiphany bridge stories for B2B contexts to identifying and tapping into hot markets, we provide actionable insights and strategies. Key Highlights: Epiphany Bridge Stories: Learn how to tailor your narrative for B2B markets so it resonates with business owners while addressing their specific pain points. Hot Market Selection: Discover strategies for identifying and leveraging existing markets to create traction for your unique offerings, even if your niche isn't mainstream yet. Motivating Teams: How to increase the output and buy-in from your team while moving potentially lazy employees into productive and clarity Live Q&A Dynamics: Find out how to maximize the value of our live Q&A sessions and get your burning questions answered in real-time by participating in our weekly calls. Whether you're just starting out or looking to refine your approach, this episode is packed with practical advice to help you succeed. Tune in and get ready to take your empire to the next level! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

It's hockey season, and you can get anything you need delivered with Uber Eats. Well, almost, almost anything. So no, you can't get an ice rink on Uber Eats. But iced tea, ice cream, or just plain old ice? Yes, we deliver those. Gold tenders, no. But chicken tenders, yes. Because those are groceries, and we deliver those too.

Along with your favorite restaurant food, alcohol, and other everyday essentials. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Product availability varies by region. See app for details. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. All right. So a little while ago, I did the very first ever Q&A show where I took the question and answers that are happening on the One Funnel Away Challenge, and I posted them here on the podcast episode. And the feedback was insane. You guys were so excited to not just hear me having a planned podcast from

teaching something, but actually like on the fly doing Q&A and going back and forth and having fun with it. And I, anyway, it was amazing. I had so much fun. And anyway, every week now, as you guys know, every Friday, I'm doing these Q&A calls with our community. So if you're an active ClickFunnels member, you get these Q&A calls for free. You just gotta log into ClickFunnels and click on the link and go register for my calls. And also Trey Llewellyn, he's doing calls every week as well. So you got me and Trey. Trey's teaching you guys e-comm.

I'm teaching you the expert business and how to use funnels. And anyway, the call's been fun. Like some of the questions you guys have been asking are just unique and fun and different. And every time I get done, I'm like, man, I want everybody in our community to hear this. And so I'm going to start posting more of these Q&As's here on the podcast, but they're all going to come here. So, and, and also like you're just listening to Q and A, if you want me to answer your question, like come on the show, come hang out, come be part of it. Again, if you're an active ClickFunnels member, you can come in just every Friday I'm doing Q and A. If you are not an active ClickFunnels

member yet, now's about time. I've been talking about this for a decade. It is time to get started. So if you go to onefunnelaway challenge.com and, uh, you can go register. You basically for a hundred bucks, you get access to the one funnel way challenge and you get 90 days of click funnels for free greatest offer we ever put out there. Uh, so it's available for you guys. All you gotta do is go one funnel way.com and go listen in. So that said, um, this is, uh, the second week of doing Q and A's with the click funnels and the one funnel way community. And again, there ClickFunnels and the One Funnel Away community.

And again, there were so many cool ones that came out this time. I hope you enjoy it. You have a chance to listen to a whole bunch of Q&As for me and the community. And again, if you want to get your question answered next time, make sure to come hang out with us. Go to OneFunnelAway.com. Go register for $100. You get 90 days ClickFunnels for free.

Or just log into your ClickFunnels account. If you're a member, boom, you got this already. All right, that's it. I hope you guys enjoyed this session of Q and A's inside the one funnel way challenge. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson, and welcome to the marketing secrets podcast. Good morning, good afternoon, everybody.

Great to see you guys. Great to be back with you here today. As many of you know, my name is Dante Torelli. I'm going to be your host and your coach for this challenge. And today we have lunch with Russell. All right, gang, without further ado, let's bring him out. Put your hands together for me and let's welcome Mr. Russell Brunson. How are we doing today

russell so good how are you guys all doing today how are you dante i am living the dream man oh very cool well i'm excited to hang out with you guys how's all the fake going for everybody so far going good you guys are on the right side of uh of history everyone else is doing the e-com stuff which is kind of cool but the expert stuff i, I think, is way more fun, way better. I don't know. Maybe I'm biased, but I love it. What's the plan, Dante? Are we just jumping into stuff today?

Yeah. Hey, let's do some serious coaching today, Russell. We have tons of questions, and let's knock down some roadblocks for people. Let's help get them over those mountains. Let's turn mountains to molehills. Here's how this session is going to go, gang. If you're not familiar, every single, this is expert. So every single Friday, we're going to send an email out three hours before this session starts.

If you guys go look in your emails, more than likely you'll see that email already sent to you. And in the subject of that email, it says submit questions here. So just in case you don't know, we send out a question form before every single session so that you guys can ask your questions ahead of time. And that form has done pretty well today. I think we have about 13 questions on that form. So just so everybody knows the layout, we're going to start with the form first and we're just going to start rapid firing. People have questions. I'm going to read the question. You'll be able to unmute yourself when I call your name and then we can have a conversation with Russell and talk about the thing. You can go to building and doing the thing.

We're going to start with our form. After the form, we might still have some time and if we do, we're going to hop over to the Q&A. So if you didn't already fill out your form or you didn't see it and it's your first week, perfectly fine. I don't want you to worry. You can always put your questions in the Q&A. But, Russell, if you're ready, man, let's hop right into it. Let's go. Let's have some fun, man.

I'm pumped. All right. Yeah, let's have some fun, baby. Absolutely. Okay. So first question is going to be from karasu karasu says how do you tell the epiphany bridge story when your business is b2b i have a training program from my companies to provide their entry-level staff so my story would relate to the staff but not necessarily the business owner but they're the ones who I'm

pitching to in my marketing. I'm going to copy this. I'm going to put this question also in the chat so everybody can see and follow along. And it's also kind of hard to remember questions when Dante just reads them one time, right? So I just put that link in the chat, but go ahead, Russell. Can't wait to hear what you have to say awesome so the question is um the 250 rich story there's things b2b she's got a story for the customer or sorry for that for the end person but not the person she's selling for yeah she's got us please okay that's a good question so the thing is like a lot of times people tell the wrong story in fact when we first started teaching the perfect webinar and expert secrets i used to tell people to tell their origin story and when

i started like watching like spot critiquing people's webinars like the origin story they would tell is like their origin story about their entire life and that's what people's webinars like 20 minutes of like i was born 1980 in provo utah and like they're telling this whole story and i was like well i'm like stop origin story is not your origin story it's the origin story of like how you discovered this thing. Right. And so the problem is like, if you're speaking to the, the business owner, like the epiphany bridge story, you got to tell them is the one that's, that's related to them.

And sometimes you're like, well, I don't have that epiphany bridge story. Okay. Now you've understood epiphany bridge stories aren't always your story, right? It can also be somebody else's story. So I started looking like who your other clients, who's somebody who had the same struggle, the same frustration? They were trying to resolve the same problem that the person who's listening to this right now, that they're struggling with. And that's the epiphany bridge story you got to find. And so a couple of things usually happen.

Either you've got one, you're like, oh, yeah, okay, that's easy. I'm going to use so-and-so's story because I worked with them. They were struggling. I did this thing, and this is how it all happened. Or if you don't have that person yet, then there's two other ways to do it. One is to go and like develop that, that's that story, which is like literally going and finding two or three people working for free for them, doing the thing so that they have the experience.

So now you have a story to go back and tell. Okay. And I did that one. Um, if you read the.com secrets book, that's how, uh, that's how I launched my interest. I talk about in there, but like, um, drew cannoli was like was like i didn't have any i had success stories about my own stuff but nobody else's yet so i was like i need a story to like so i found drew cannoli was the person i i found i went work for him for free we blew up his business we did some funnels for them and then that story became the story i told i went i went and worked to find that story to engineer it so

we had that story because i didn't have one prior to that. And that's how I filled my inner circle. So don't think I was like, dang, I don't have a story for this. I'm out of luck. It's like, no,

go create that story. Go, you know, go find it, go put the people in place. So that's number two. And then the third option that works really well is trying to find, um, stories like doing research and finding stories.

Um, uh, like, like other people's stories. They don't, they don't always have to be your story. I can be, stories, like other people's stories. They don't always have to be your story. I can be, like, for example, one of my stories that I tell when I'm trying to close somebody,

I talk about when there's a price objection about, I have to invest, like, why do I have to invest in this? They can't give it to me for free. I have a story that I use about my wrestling coach. My wrestling coach grew up, his name is Mark Schultz. He's an Olympic champ. He's a UFC fighting champ.

And I tell a story about him and how he came to my house and you probably heard me tell a story before, but he came to my house and he knocked on my door and opened the door and he had this VHS tape. And he's like, go get your wallet, Russell. So I went and got my wallet. He took the wallet out, took all my money, put it in my pocket, and then he gave me the tape back.

And then he told me, I was like, coach, why are you taking all my money? He's like, because if I just gave you this tape, you would never actually watch it. But now that I've given it to you, you can, you know, you're going to watch it because you've invested because those who pay, pay attention, right? So I tell that story all the time. But that's my story. But the reality is a lot of the people who I teach public speaking to and teach stuff, they use that story as well. They say like, hey, my mentor, Russell Brunson, he told me the story. It's so cool that, and then they grab my story and they insert it in there. So if you don't have a story yet, you can go look at like, you can look at like Elon Musk, let's say he did something

similar. It's like, Oh, you guys are Elon Musk. And like, boom, there's the epiphany bridge story. You're plugging in could be from some other external thing. You're borrowing somebody else's story, someone else's credibility. So number one is you already got a story. Number two is you gotta go develop and, uh, and like create that story. Or number three, it's like finding somebody else's story that illustrates the same purposes and like using it and plugging it into your Piphany Bridge. That's typically the ways that I look at if I'm trying to create something.

Is that helpful? I love that. Yeah, and if you're with us, let me get that name again. Karesu, if you're with us, feel free to unmute. Hi there. I'm so sorry. I'm late. I had another call that I just jumped off. But thank you so much, Bruce. I, you know, I, I feel like my story completely will resonate with the actual, you know, the people that I

would be doing the coaching to. I just, in my mind, I'm thinking, so if I'm telling my story about how I was before I discovered personal development, before I started to like really learn and how it fully changed my life, that's what I want the 20 somethings to learn, right? And I feel like telling that story might not necessarily be the pain point for the business owner, because I feel like- So what's the pain point for the for the business owner because i feel like

what's the pain point for the business owner that that their employees are you know the the gen z uh they don't they come to work whenever they kind of slack off they think they're entitled they're all of those kind of things so it's good so all you got to do is you just got to wrap that part of this like you're wrapping your story around that so it's like hey business owner how many of us are sick and tired of your employees being lazy and it's like i was actually lazy back in the day until this thing happened now imagine and then boom and then like so now you're kind of painting that picture for them like oh my gosh like imagine my employees no longer being lazy how would that change my life you know what i mean oh my god russell you just hit it in that one sentence

thank you so much awesome i go crush it i want to go see it i want to see that when it's done let me know i will i will thank you that's awesome great to meet you so good off to a hot start okay let's keep this train moving and grooving gang uh next we're going to go with deb deb kirsten deb says russell recommends choosing a hot market what if the market for your course is not hot yet but you think it will or could be in the future is that still a good option oh interesting are they on right now uh deb are you with us i am yeah there she is what's up dad how you doing i'm good how are you doing awesome so we can you tell me what market the market is or the you're thinking about um

yeah so i actually have like a literacy program for kids and i've been i homeschooled my kids so i've run a live program for like 11 years now i've been doing it um but i'm trying to get into the online market now i I know, you know, like when I talk to people about it, everyone's like, that's a great idea. Kids need that. But then it's like, when I talk to people, they're like, you know, I've got dance class, I've got karate, I've got everything, right? So they don't always have the time or the money to do it, right? Now, I think in the future that, you know, it's going to become more popular, but you talk about, you know, it being like a hot market. So I'm not sure if it is a hot market right now,

but you know, like, could I make it a hot market? Could I, so that's kind of what I'm asking. So what I would say is you got to look at like the, how do I explain it? Like the tangential market that it's attached to. Right. Cause like, for example, 20 years ago when I was like, sales funnels are cool. There was no market for sales. Nobody knew what it was. Right. Like there was no market, but there was a market of people who wanted to make money on the internet.

And like, this was the hot market. And I was attaching onto this and being like, here's my spin on how to make money in this market. Right. And now 20 years later, like funnels is the big, huge market, but it was not 20 years ago. I would do an event. I lived in an event and two people showed up.

Um, and that was like tons of you know like it was it was not a market so it's like you had to find the market that is hot so if you're talking about homeschooling is a homeschooling market it's not just for homeschooling too i'd like to break into school kids as well but you know homeschooling is where i've you know been for the last 26 years and the homeschooling market i got a lot of friends who actually sell stuff in that market it's a good market like there's you know people are investing in courses because they got stuff for their kids i have a friend who she used to do these events they're so cool she'd do an event she'd have like a real estate speaker a stock speaker of internet like all these are

speakers and then the kids would all uh part of their they had to buy one course to be their curriculum for the next like six months it's like i spoke at one time it's like half the audience bought my thing because they had to buy something. It was like the greatest thing in the world. But that market, like they're great at buying and stuff like that. It's like, that's where I'd probably start with it just because that's the market that Artie's looking for.

And it's a big market, you can attach on to it. And then from there, as you start cultivating more case studies, then it's easier to start growing that into a bigger thing. But just starting like, starting something from scratch, like a market over here is really,

really difficult. It's like, you have to come, Steve Larson talks about it's like a red ocean and a blue ocean. He's always talking about like, like the, like you want to be a blue ocean, but you're fishing out of the red ocean. So you like attach the red ocean. You're pulling people out into your blue ocean. You're just a blue ocean by yourself. It's hard to get the initial traction, right? You know, are you friends or are you, are you, do you know all the different, the people in the homeschooling market that are selling things? Um, not, I, I don't really know in the kind of bigger market. Like I, I kind of know in my own

little community, but I had kind of wanted to, I was kind of like tired of the homeschool market. Cause I was like, I don't know, I've been doing it for so long and I was hoping to get into a different one, but then I don't know, you know, like it for so long and I was hoping to get into a different one. But then, I don't know. It's the market I know. It's the market people know me in. If it's a good market too, I think maybe I just need to go to the bigger market of it, like get out of my own little community. Yeah. I would look at that. There's a huge online community of homeschooling stuff that you can tap into. And again, you're still developing your own market. You're just fishing out of that market bring people over like people that are known buyers that are known to do this they don't think like i have to go to homeschool markets they

know you have to go to homeschool market you're developing your own thing but like all of the potential buyers are in the homeschool market so you're going to go like save those people and bring them into your world so you can do you know whatever you want to do with them you know i mean right and you still you still get to design and structure and create your market however you want to do with them. You know what I mean? Right. And you still get to design and structure and create your market however you want it to be and position it however you want it to be. You're just leveraging the known market you can go back into. Right.

Okay. Thank you very much. Yeah, no worries. Good luck on the project. Thanks. All right. Thank you for the question. That was fantastic.

What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they

found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays.

We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthy consultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue.

Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus

so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done.

Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people. But make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do.

Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10

minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. All right. I'm going to put the next one in the chat ahead of time so we can all read as we go.

But this next question is from Karen. And Karen says, question one, how do you structure to set up the funnel for a travel affiliate website, eShop, or a blog, especially so that it counts for reaching the Two Comma Club? I've seen your funnel templates and i've seen your funnel templates and video from opt-in funnel to e-commerce so the question is my structure karen if you're with us feel free to unmute i think karen are you saying like basically you're gonna you're gonna affiliate. You're going to be passing people on somewhere else to make their money,

and they're going to make purchases somewhere else outside of the funnel. So how do we structure this so we qualify for Two Comma Club? Is that about right? That's about right. So basically I don't have my own product yet, but I want to have like print- demand stuff later on but for now it's just affiliate links so basically I create and curate a selection with those specific links affiliate links and I know that Russell you always say always say, like, it's one hook,

it's one product, and so on. And I love that simplicity. But I see, like, I have, like, complex big pictures, and I don't really know how to structure it. And now that you've also, we have now also the possibility of the hubs, I am a bit lost there. So if you can help me, point me in the right direction. So of all the things you're selling, what thing is selling the most? I'm only just starting.

So I haven't got traffic yet. Yeah. And guess what? I got good news and bad news for you yeah the bad news is it's going to be hard if you're doing 50 different products so even though you're like i'm different because i'm doing affiliate marketing it's still the same thing we still come out to one product one traffic source one hook one because otherwise you're it's almost impossible to be profitable because now you're driving traffic to 50 60 different things and

there's no there's no process and orders or anything so my question let's step back a little bit so what is the end result that you that your affiliate site is going to give somebody is it helping them to find travel it's helping to like what what's the end result they're going to get so let's say it's travel um it's a travel niche so basically they could save time and not need to scroll a bazillion offers. I do the selection for them. So they can basically come to my landing page where I have only like, say, for instance, five on that one page. And every of those five options is clickable. So it's like a pre-built vacation for them or what exactly is it yeah or at the moment it's basically just a very um unique hotel say which you can't

find just like that and then i thought like later on on the on the side margin on the very same page, I could also maybe put on print on demand a t-shirt, say, for instance. But then again, we are getting complex. Yeah, you're getting complex fast. We're not making any money on it. So I come back to like, okay, we have found one thing to sell. I'm going to sell that a lot before we pick up number two so is the thing the thing you want to sell is you want to sell like a dream vacation package or is it or is it is it like uh you you got a bunch of unique hotels they can't find anywhere else that you want to share

and then you're like what's that that's more that's more like it. Okay. So that was the case. And I would look at, um, again, like your hook pretending I'm just guessing that it could be anything, but like, like I would make a hook. It's like, okay. Um, okay. Sorry. Here's an example. So there's a guy here in Boise, Idaho, where I live and he's a realtor. And he's kind of struggled. He was selling houses all over the place. And then what he did is he created an email newsletter and it was like um it was like boise's uh uh boise's luxury home for sale newsletter somebody so someone signed up and they signed for free for this newsletter and every week he sends

an email out that's like here's all the most expensive homes in boise that are for sale right now and so it's fun for me because every week i get an email i see all like the most expensive houses but uh anyway i after being on his list for like two or three years, I messaged him, I interviewed him as a decade ago, but I was like, tell me what you're doing. And he's like, well, I was a realtor just selling, you know, little houses. And he's like, I realized that I make more commission on bigger houses. So he's like, I started this newsletter. It's free.

He's like, I got 10,000 people in Boise on this newsletter. He's like, what's cool is that every week, all the fluent people who get the newsletter, like they're looking for expensive houses. He's like, so I just like, I sell all those houses. So I'm getting the highest commission because I have 10,000 people who are all looking for expensive houses. He's like, and then anyone who has expensive houses on my list, and whenever they sell it, they message me because I'm the guy with expensive houses. So he's like, all the top expensive listings in Boise, I'm the buyer and the seller now because I have this newsletter. So I'm going to think for you, like I would create a new, like an email newsletter. That's like unique

destination locations. You can't find on bubble, you know, something like that and making this, this value add that you have that nobody else can have. That's exciting. Then your landing page is simple. It's just joining your email newsletter. They come in and then they cut, you know, and then they join your list and now you can start sending out emails once a week, once a day, how often you want to do it, Like with the things you're curating. Oh, here's five cool things. Here's five cool places in Scotland. Here's cool places over here in Arizona.

Here's a cool place, you know, whatever that is. Because you're also kind of a weird spot with travel where, at least for me, like I decide where I want to travel first. And then I try to find the spot, right? I think if it's like, here's five places to travel. Someone's coming there. Like, I don't go, I don't go looking like, where should I travel today? I don't know if people do, maybe they do, but I'm more like, like, I know that my wife and I were going to Greece then

this month. So like, we knew we were going to Greece and then we're looking for stuff. Right. But if you just gave me like, here's five cool places, one's in Italy, one's like, I wouldn't have bought it for you. But if you're like, you know, this month, this week, we're talking about Greece and here's the coolest place I found in Greece or something likece or something like in the newsletter and it's like i'm going to greece i want to go to greece like now it's there's a destination tied to that thing where i'm excited about versus like she gave me five locations i'm not going there's five places so i i just i don't i leave there's no way for you to get money you know what i mean i was um the other way around because um usually uh people set it up from like four specific destinations

and I'm maybe I'm I'm the only only one on earth but I sometimes like to just see the beautiful hotel and I don't really mind so much where it is um let's do a pop quiz on this on the car now there's two options for everyone who's listening if you are somebody who picks a destination and looks for hotel raise your call right now. There's two options for everyone who's listening. If you are somebody who picks a destination and then looks for a hotel, raise your hand right now. If you're someone who just looks for a hotel and then you're going to go find that destination later, raise your hand. Okay, so we're like, we're probably

90-10. So for me, I want to go in the markets where the most people are because I want to make money easy. There's always an easy way and a hard way. So I don't know. Maybe I'm wrong. Maybe there's a whole segment of the market. I don't know the travel world enough to know.

So I definitely could be wrong. I'm just trying to give you the simplest path. Right now, I feel like you're going to a really complicated path. It's like, oh, this is going to be really, really hard versus like, let's do a simple one where it's like, give you the best chance of success with least amount of pre effort. Right. Otherwise you're going to spend the next six months building out pages and t-shirts drop shipping and affiliate links and all this kind of stuff versus like, I want you to make money this week. Like, how do we get you to make money this week? Like you've got to become an expert, right? You're curating the cool spots

and locations. And then like, let's get you on podcasts telling you like, I found 10 new places. Let me talk about it. And like, come join my email newsletter and like doing something where you can start building a following stuff quickly without waiting um and then from there you start building an email newsletter then you test all sorts of stuff you can try this and try you send an email every day you can try something different and the stuff that works you double down on stuff doesn't work you stop doing but i'm afraid basically what you're saying is you would um focus on use the ClickFunnels for opt-in and then send newsletter. You wouldn't put the newsletter kind of thing also on a landing page? Is that what you're saying?

After you send the email or post it, you can post it in the blog post on ClickFunnels, yeah. There's a lot of things you can do i just don't want you to spend six months trying to build something versus like let's test the idea quickly and see if it makes money before you go and invest six months building something out you know i mean like on that note corinne your second question is how do i use flex containers versus the other and just to piggy piggyback off what Russell is saying here, which is a million percent right, as always, like flex containers are really cool and really powerful. But if I had to guess 99.9%, I would guess you don't need a flex container right now to build what you need to build. We do not need it. It's amazing. It's powerful. It's a great tool. Let's go learn it after after just focus on building that one

thing right no distractions no nonsense all you need are rows and you'll be perfectly fine you see the headline an image an opt-in box and then so start getting people join your newsletter and see what happens yeah i've done that i just didn't understand what the flex is so i i thought i i used the occasion to to put that question thank you so much good news for you i don't understand what the flex is. So I thought I used the occasion to put that question. Thank you so much. Good news for you. I don't know what it is either. I know my designers love it.

But I'm like, I don't understand what this is. So I'm sure it's cool. I don't know. It is. Not necessary for making money. It's cool. It's powerful. I will teach you that in the future.

I promise. But for now, we really don't need it. And really, i want you to just dial in on what russell said there focus on the one thing a print on demand shirt we can send them an email after they book uh how many times have we seen this rain true russell the more decisions you give a customer the lower the conversions go because when we don't want them having to i want to show them the one true thing that they need right now. We work on that thing, go sell them a trip. And then after that, we can have an email sequence that sells them a print on demand shirt. And then we can position that as, Hey, get a

travel shirt. Do you want a great travel shirt that you can be comfortable in and you can feel cool in? Then we can sell them a shirt down the line, but here we're focused on just the one thing. Confused mind always says no as soon as some more than one option your conversions drop to a fraction you get three options it's even more and yeah awesome thank you there's a method to the madness i promise awesome thank you for the question karen that was great i'm sure tons of other people have the same exact question my All right. My question for you is,

how many of you guys are overcomplicating this and not sticking to the simple structure? I did a whole webinar last week on simple funnels, like simple, simple.

I always get, I get in these debates with people who like use some of our competitor software and like, yeah, but we can do

like all this stuff. And I was like, cool, how much money did you make last week? They're like, well, I'm still working out

on my 45,000 email sequence and I'm like, dude, simple sales funnels. Let I was like, cool. How much money did you make last week? Like, well, I'm still working out on my 45,000 email sequence. And I'm like, dude, simple sales funnels. Let's get you making money. Then you can complex things later. But like, even like my, my business has done over a billion dollars in sales so far. My funnels are simple, simple sales funnels, simple sales funnels. Like it's, it's the way everything else is complex. Everything else is because, you know, like in the past, we hired designers who get paid based on how many pages they create on a blog. So they want you to have 500,000 different things because that's how they get paid, right? I want you guys making money.

That's how I get paid. Do you make money? Then you make some money. You're going to join my inner circle. You're going to join Hiring and Coaching. Like, that's how I get paid. So I'm going to make you guys money. Then you can complex things later.

Then you join inner circle. And then first thing, when people join inner circle, they have to make a million dollars to be in Inner Circle. And they always kind of be like, Russell, check it out. I've got six businesses. I'm like, cool. Step number one, you're going to pick one and you're going to kill the other five babies. And they're always like, what? What are you talking about?

I'm like, you join Inner Circle because you want to get to $10 million a year. The way you're going to do that is by killing five of your babies and focusing on one. And they're like, what? It always happens. Like simplicity, simplicity, every single level. And then they get to the next level of Inner Circle. It's called atlas atlas they make 10 million dollars to get in there and i always come in like bro so i got three things i'm doing and i'm like cool which one are you keeping because we're killing two of your babies and like what are you talking about like like

every level you guys just understand it's like simplicity simplicity simplicity right so if you're starting complex which most people do it's like simplicity that's what we make money my entire goal for you guys is just get you making money so you can give me more. So that's, that's my evil motivation. So let's focus on making money. So you can give me more and then I, then I'll make you more money and give me more like that. Then we all win. But if you get so caught up in the complexity of it, then nobody's going to win. I'm not going to win. So I'm going to make sure I'm coaching you on what actually is going to work so that you can give me more money in the future. There's my selfish motivations. So love that, that love that. All right, let's keep this going gang who is having fun next one on our

list is from whoops sorry let me get this set up it's from luke luke mattis and luke says let's put it back in the chat so we can all read together i have an email list of 900 people and i'm not seeing 900 a month i'm also really busy and don't have much time. I have products, live trainings, and mentorship to offer, but I'm time constrained. What do you suggest I design so that I can see the $1 email standard and do it on autopilot so that every time doesn't matter and I can serve my audience better? Okay. Is he on right now? Luke, are you with us? We'll give him a couple more minutes, seconds here.

He might be scrambling. We can still address it anyway, because I think this is good for a lot of people. Agreed. Okay. So he's got email list, 900 people. He's not making a hundred bucks a month. He's really busy.

He doesn't have much time. So that's kind of the question, right? So my question is, what are you busy with? Because this is the business you're creating. These are people you're serving. So the way you make $900 per name per email on your list is you're serving those people. So it's like if you don't have time to serve those people, that's why you're not making any money on it.

That's my question. It's like coming back to like, okay. Even the second half of the question is like coming back to like, okay, you know, and even the second question is like, um, how to do an autopilot, how to like, he's looking for ways to get out of the actual work of doing this. And it's like, look, you want to serve an audience. You got to show up. Like I am extremely busy. You guys have no idea. Like I've got 400 employees. I've got a wife. I've got five kids. It's summer right now. My kids are going crazy. My wife for her, like she's got to deal with this. Like all sorts of stuff. I'm going to Mexico for a week to run an event. I did a webinar. Yeah, like I guarantee I'm more busy than anybody. And guess what I'm doing right now with you guys? I'm here serving.

I show up for an hour, hanging out with you guys, right? And why am I doing this? Number one, I care. I care a lot. I want you guys to be successful. But over time, if I keep showing up and keep showing up and keep showing up, guess what happens? You guys, first off, more likely have success, which means you're more likely to invest in things in the future, which means like, that's how you make money. That's how you make, you know, dollar per name, per name on your email list. It's not by automating stuff and trying to hide from it. It's like showing up for your people, right? Like that's the, that's the difference. I've been doing this. I've been in this game now for 20, 22 years, like two decades, I've been doing this. And in the

time I've been doing this, I have come and seen hundreds of gurus who've come and gone, come and gone, come and gone. And like the ones who don't show up for the people are ones who don't last long. Right. Like that's it. It's like, why do we do photo hockey? And it's tough for me because I'm introvert too. Like, so I like, like I stream anxiety before I click go. You guys don't, I show up a minute late. Cause I'm like, okay, here we go. Like, like it's, it's, I hate that that's about me. Like, I wish that I wasn't, but I do. I get nervous. Like, I was nervous hanging out, like, to come on with you guys.

But, like, I still show up because, like, I care about you guys. I want to be helpful. And, like, and this is me making deposits in the piggy bank of my audience, my people, right? I remember, like, it's funny because I'm seeing your guys' faces. I love this, too. Like, we didn't used to be able to see people's faces. Now with Zoom, it's so much cooler. But, like, it's cool because I'm seeing your guys' faces.

And, like, I guarantee that there's going to be a segment of you guys who implement stuff. And I'm able to see people's faces. Now with Zoom, it's so much cooler. But it's cool because I'm seeing you guys' faces. I guarantee that there's going to be a segment of you guys who implement stuff. And I'm going to see you guys. We do calls like this in different programs, Inner Circle and 2CCX. I'll see a section of you guys who are progressing and moving. I remember Dominic, actually the last name, Piron. He was an OFA way back in the day. I've never seen him all the time. Every's like, every call, he's like,

just like you guys are excited. He showed up every OFA call. So I'd see him every week. I gave him some space. He was so excited. He asked questions. And then eventually he had more success. And then the business started blowing up.

Then he invested in our Two Common Quebec's coaching program. And every single month, he was on Two Common Quebec's coaches for like two years. He was on there. And they got his first Two Common Quebec board,

second Two Common Quebec board, third. And then he ascended from there into inner circle. And he starts on the inner circle. And he's like, that's how you make a dollar per name or $5 or $10 is like, it's, it's, you're coming in, you're showing up. So I

would say if the mindset is like, I don't have time to automate this, I'm not making any money. Why not? It's like, that's why, because you don't have time. You don't care about the people you're trying to automate it. Like you got to show up. It doesn't be a lot. Like I'm spending an hour a week with you guys. Right? Like, like it's not insane amounts of time, but it is taking the time. So like for me, like if I had 900 people right now and I'm not making any money on them, it's like, okay, how do I serve these people? I got to find out what they want. I got to find out how to help them, like what the struggles are. And that'd be step number one. Like, how do I jump in and start, um, start answering questions, being part of it. Um, and that'd be where my focus point would be, right?

Like part of this, uh, you know, one of my other evil motivations to doing this is it's really cool. I get to hear you guys' questions, which gives me ideas for future books or webinars or trainings or at Funnel Hacking Live, what to talk about. Like, like all those things come from your audience, right? And so if you're not making money with your audience yet, you got to spend more time with the audience. That's, that's what I would say. And if you're like, I don't have time for that, then it's like, then it's probably not the right business for you then. And that's fine. There's different seasons in people's lives. And if you're like, I don't have time for that, then it's like, then it's probably not the right business for you then. And that's fine. There's different seasons in people's lives. And if it's not the right season, that's totally cool. But if you want something to grow, you got to nurture it. You got to plant, you plant the seed, you nurture it, you spend time with it.

And yeah, there's times you can automate things, but it's not the very beginning, the very beginning. You got to, you got to put in the time and the energy effort to serve your people. And then, and then everything else good will come on the backside of that. So it's all the harvest, right? Planting seeds. And then over time it grows. It is. And you got to have faith as you do it, right? When you first start watering that seed, nothing pops up. You don't see anything pop out of the ground, but you go there the next day and you water that seed and you wait, and then you see a little pop. And now, oh, we're so excited to go. Everybody encounters this gang. And if you're listening and you're encountering it you're like man this is this is really great i didn't know i was even

going through that everybody has this happen i've had it happen in my life just like russell has and everybody else so one thing i i this is like my own thing that i tell myself but i have a concept big fish by 12 because we have the time i'm gonna get a little i'm gonna get a little dante version of garrett white here because i get kind of passionate about this we have the time don't you can't look me in the eyes and tell me you don't have the time russell brunson makes time for time for things right russell brunson as busy as he is we all have time but we all decide how we use that time, right? So if you find yourself big fish by 12, how things can I knock out by 12 o'clock? I know you might have a consultation. You might have a business meeting and that might be at four and you can't change that, right? So we can't do that by 12, but how

many of the little mundane, minute tasks can we knock out by 12 o'clock, right? Get these things done and get us freed up. Oh man, Dante, I really don't have the time. I sat down and I honestly looked at my schedule and I really do not have time. We do. We're going to wake up an hour early. We're going to wake up an hour early. We're going to change things up from how we're doing it. We're no longer going to just sit for the last hour of our night. We're not going to watch YouTube. We're not going to watch entertainment. We have the time. How do you choose to use it? And if you truly find yourself with zero time left, make more, wake up an hour early, right? Everybody can do those things. It was an awesome question.

Really great. Let's keep it going, gang. This is amazing. Let's hop over to Catherine and Catherine's question, which we will put in the chat right now. So we can all follow along whoops let's get that to everyone katherine's question is should i build a separate brand and subsequent website and social media just for the sponsorship work courses and resource of everything else that i do katherine are you excuse are you with us um salutations hey captain um yeah so missing context to this is it questions already mildly been answered by russell's passionate kill all the babies so i mean that very nicely, though. Yes. I'm a dirt bike coach, so I got my start coaching. And then in order to become a coach, I had to gain sponsorships to pay for it because I quit my job to do that. And then people ask me, Catherine, how do you live it? So I started coaching people on motorsports marketing and sponsorship. So now I have two things happening and the clinics that I do have a full team behind them

versus the sponsorship stuff is just me. So right now I have the sponsorship stuff under all the clinic stuff because it's like some students that attend the clinics are interested in sponsorship, even though some aren't. So I was just trying to figure out if I should break them apart into two separate brands or like put one under my name instead of under the team name. I don't know. So right now is it based, is it like, is it a personality based business

with you right now? Or is it a, is it a brand, like a company based thing? Leaky Mushroom Moto leaky mushroom moto ranch is the brand um yeah are you also the brand though or like kind of so it started with just me and now it's kind of integrated so i have my own personal brand called captain hurley and then the rest of the team has their own brand called splat moto and we both have our own separate identities under the leaky mushroom. And then I have a separate, separate brand called don't say sponsorship. So it's like the, cause we're both athletes. So we both race. So we have to have personal brand. And then because we do coaching, we do that coaching under the leaky mushroom brand.

And then my sponsorship stuff is all under don't say sponsorship. Gotcha. Which business makes you more money right now? Um, whichever one I focus on at the time, by the way, this is like, if it makes you feel any better, I'm as bad as all the rest of us. So I had literally, we just killed like six businesses in the last year myself. I'm like, I got to take my own advice. So we all have this problem. I get it. And I had, I remember telling my inner circle after I did the first time I talked to like kill the babies and people were like all like kind of offended.

And I was like, I talked about, I was like, I remember when I had a business between $3 million a year and I got capped at $3 million a year. So I was like, I bet you that if I create a second business, I'll have two, $3 million businesses. So I created a second one. And sure enough, this one got points making one,

two, $3 million. But this was our making less and less. And end of the year it's like i made three million dollars i'm like ah twice as much work same amount of money so it's like okay i'm not an idiot i need more businesses next year i launched 12 and so i had 12 businesses and like all of them like we're like and the end of the year we did the accounting and i made three million dollars i was like something is wrong and so for me it wasn't it was like it's because I wasn't like, it's like compounding interest, like compounding attention, right? Like, like everything has to fuel the next thing. And so it's like, when you're splitting, it's like, that's the problem. So for me, it was like, when I put it, when all my folks being ClickFunnels, they know everything was compounding and there's things

inside ClickFunnels, right? We have ClickFunnels, we have Funnel Hacking Live. We've got like, there's all these other pieces, but it's all based on one one thing right so someone buys this and they're gonna buy this they're gonna buy this but it wasn't like there's this business and then there's like separate things you know and so that's what i kind of think there's like that because um as far as like um like a personal like nowadays people connect more with personal brands and businesses like almost like like if I was you, I'd be like, okay, you're the brand,

right? Like, that's the thing. And like, that's the thing you have folks on to build up. And then from there, it's like, there's the coaching stuff,

but like, does the coaching lead to the sponsorship or is it completely separate? That'd be the question. And it's like, you know, how, how do you make it where it's like, everything's focused on one thing.

Like for me, everything's focused on funnels. It's click funnels. It's fun. Hockey live. It's, you know, funnel scripts. It's fun. Like everything's in this's, you know, funnel scripts. It's fun.

Like everything's in this one, this one vein. And every time I introduce something, it's like tangential. I start focusing then. Yeah. That's when the whole like starts happening. Okay, cool. Now, like now I will give you one other caveat. The people I know who are good at, because a lot of people are good at this, but what they've, they found have to have different operating teams. So, and this comes back to like how much money

and people are like, and I don't know any of those details, but if you're able to have like a different operating, I was trying to do something, I was trying to pass or like, I had one team doing 12 things and that's when like nothing would work. The people I know who have had success

is because they have a different operating team for each one. So like there's a person that's operating and running this person operating it. Like, for example, with me, like the things I have that aren't click phones related. So it's like, I've got Dan Kennedy's business I bought, but there's a whole team and an operator, everything. It's running independently of me, whether I do anything or not.

Right. I can, I can add stuff to it. Like I can like promote it or Russell can talk about Dan Kennedy and it'll grow. But just without me, it functions and it lives and survives on its own. Same thing with secrets to success. These are kind of my side businesses, but they're separate. I can apply energy to them and they grow. But if I don't apply energy, they're still growing independently. But it takes separate teams. It's when my same team's trying to do this and they're jumping to this and they're jumping and they're jumping. That's when the whole juggling thing starts happening.

So that's what I look at. If you do, if you're passionate and you do want to do it, only way I would do that is if you've got the resources to do that, if not, I'd probably pause something, blow up the thing you have 10 X that. And then if you're still passionate about it in three years from now, when you've made 10 times more here, then take the revenues, build the team and then, and then, you know, have it run like that. Okay. Thank you, Russell. Thank you. Like sometimes it's not what you want to hear but maybe it's the thing you need i don't know hopefully anyway we may get a shirt russell made me kill my baby like oh sorry i gotta think of a better analogy for that because it's really i don't even know but yeah you know what i mean hopefully i don't know i love it people aren't going to forget that and that's what we need

right when they go in and they're in the moment they're in the heat and they're going to hear russell say the thing that's perfect the problem is this entrepreneur is like this is like our superpower and the thing that we're the worst like for everything we have in life there's always a double-edged sword things your superpower is also like your kryptonite at the same time right like and so for us like we're entrepreneurs it's like we have this idea and we burned it we love it it's our little baby it's so cute we love it and then we have another one another one soon we got like all these babies and we love them all and i'm the worst of this like i have these things that i love they're just like i create them i love them like i i don't care if

it makes money i love this thing i'm gonna give it i'm gonna give like four hours a night i'm gonna quit sleeping to focus on this thing like because we love it but it's like sometimes they're drowning us we have to remember like they're not they're not actual people, you know, and we can put them on the shelf. And like, so I remember when I started doing this, I, I wouldn't cancel on him. Cause when I canceled him, it was so, it was such a, it was like losing a part of me. Cause like, this is an idea that I birthed, I loved. And so what I started doing is I started, uh, uh, actually I created a whole Trello

board for this and it was called, um, it's called like the shiny penny or shiny object or something. So all these ideas that were done or partially done that I was pausing, I didn't say I was killing. I was like, I'm pausing, putting over here and I'm gonna come back to you later. So I put it over there that way. Like, I didn't feel like I lost this thing. Like I'm coming back to this. I'm not gonna focus on it and I'm gonna come back later.

And then I kept stacking these things over here. And it's funny. You come back like two years later, you look at it, you're like, Whoa, that idea was dumb. That was like, it was just funny. Cause like in the moment they're so good. And then later you're like, huh, that was like definitely a big distraction. So, um, and then sometimes you go back to your, like, actually this now makes perfect sense. Cause now it's fits over here. Now it's like, you know, all this kind of thing. So anyway, amazing, amazing.

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And built for Celine, who just wants to retire and explore the world's flea markets. So take a moment and think about what you're building for. We've got the financial tools to help make it happen. Wealthsimple. Built for possibilities. Visit wealthsimple.com slash possibilities. Next is going to be from Ezra. And Ezra says, let me get this in the chat so we can all read together. Okay. Ezra says, what are some examples of measurements Russell uses to determine

the viability of business opportunities? You want to talk about that before we go forward anymore, Russell? So what measurements? Okay. Yeah. Yeah. Basically, how do we find the good ones and know which ones are done? Yeah. This is a great question. So it depends. Different parts of my career look differently. The biggest thing I look for is a lot of times what people do is they try to start with like the idea or the product or the thing. For me, the problem with that is like you spend all time building the thing and then you go and you try to find traffic to, to apply to the thing. And that's where a lot of times it falls apart, right? I can't find traffic profitably or whatever.

So for me, what I, the way I started initially is I try to find the audience first, try to find like, if I was to build this business where like, if it was done today, how would I turn traffic on instantly? Like, where can I find that? Right. I remember, um, a couple of years ago, uh, man, when was it? It was, it was two election cycles ago. So if you remember, like, this is when like the whole prepper market went crazy where

everyone was like survivalists and all that kind of stuff. It was, I can't remember when it was anyway, whenever that was, it was going crazy. And it was that market blew up. There was people, huge blogs, huge email newsletters. Like there was like 200 email newsletters you could rent that all had like a million plus people on them. And so it's like, there's this huge audience. So like, I didn't ever create like an offer in that market, but I was like, like, this

is the market I could go into. Cause it's a hot market. The email, like I know exactly if I had an offer today, I would like, I go there and I could buy, add to this person's list, that person, like it would be super easy to blow it up. Right. It was very simple. Uh, same thing when we, um, when I created my neuropathy supplement, this is pre-click funnels. We created, it's not neuropathy supplement. And I didn't even know what at the time I, I, I did not know what neuropathy was. Uh, we hired a doctor to formulate something. All I knew is I knew exactly where to find neuropathy traffic. That's it. I knew exactly here's the traffic source. So they have an offer

that's based on neuropathy. I can flip a switch and traffic's coming. So we built the whole supplement, turn the traffic on and boom. So I think the biggest thing for me is like, do I know where the traffic source is at? Like right now we're working on a couple offers. They're, they're ClickFunnels rated offers, but they're, they're anyway, you guys will see them soon. They're, they're kind of keeping them secret right now, but I'm building these specifically. They're, they're not going to be like, you're not gonna see Russell runs his face on all kinds of stuff because I know a certain type of offer. I know exactly where you get the traffic and I can get, I can get a thousand ClickFunnels signups a day from the traffic source. If I had this kind of offer, it's like

found traffic source, create an offer to match traffic source. Right? It's like, that's the biggest thing for me. So if I was like, a lot of people ask me like, what market should I get into? I don't know what market to get into. It's like, well, go find, go find the market first. Right. And sometimes we think about the market, like internet, like the online market, but sometimes make it simpler. Um, like I live in Boise, Idaho and every Saturday downtown, there's the farmer's market. So they take like three blocks of Boise and they, they wall off the streets and all these

people come to the farmer's market and they all have different boots, right? There's someone selling corn, someone's on ice cream cream, someone selling soap and kombucha and like all these different things, right? All these things. And so like, that is a marketplace, right? So if I go to the marketplace and first I'm looking around like, oh my gosh, there's all these people coming here. Like the market, there's people that are here. I'm looking around like, okay, there's a booth selling this and selling this, selling this. Like, like if I want to go into the marketplace, like here's the existing traffic source. What am I going to create? Like if I had my own booth, what would I sell here?

What do you think people want? We'll say, okay, I'm looking around. There's like, there's all these different things. Like, okay,

what am I going to create? That's going to be something that these people actually want. So that's, that's like how I would do it if I was in a local business. Right. The same thing online. It's like, I got to find the market.

So if you're interested in health, I'd look like, where's the biohacking market? Oh my gosh, this is a huge market. There's like 50 podcasts about biohacking, tons of email newsletters, tons of Facebook groups, like all these people talking about biohacking. It gives the known existing marketplace. I can go in that marketplace and see who are all

the gurus, who are all the people that have boosts, like what are they all selling? And I'm coming in and say, okay, what do I have that's unique that I can bring to that marketplace and I can blow it up? I'm not going and creating something on my own. Like how do I get traffic this time? How do I find traffic? Right? That's the harder part. So for right now, I'd be the question I'd be asking if I want to make sure I'm going to have a business with the best likelihood of success for me, it's like, I got to find where the market's at first and then look at what the people are already buying. And I'm creating something that's my version. That's going to go into that marketplace of existing audiences already there. So that's kind of how I look at opportunities. I'm first

jumping into them. It's beautiful. I learned this from you a really long time, Russell. But I think a lot of people, this may be their first time hearing it. Go find traffic first, right? I've been coaching for a long time for Russell and I've seen it time and time and time again. Like Russell said, you have an amazing idea. This thing hits your brain. You're like, oh man, this is an awesome idea. I can turn this into a product and I can go help people do the thing. And they'll build the funnel. They'll write the copy.

They'll design everything. They'll come up with the color scheme. They'll come up with everything before looking at their traffic source. And then they come to find out, oh, the traffic source is very minimal or, oh, there's a huge traffic source. But now my funnel is very much so not congruent with that.

We build for the traffic. That is a huge point. By the way, did you notice, I think it was Deb talking about homeschooling. That's why when she asked me a question, I was like, homeschooling market. There's this market. And then someone else just asked, where do you find the different traffic categories? So what I would do if I was like, okay, homeschooling is the marketplace. That's downtown Boise, walled off. There's a whole bunch of people there already.

I know it's there. I'm going to go set up my shop. The first thing I would do is I would go grab my phone. I'd open up iTunes podcast app. I would scroll through and try to find how many podcasts are there about homeschooling, right? And so I'd look at that and there's probably 10, 20, 30. So I'd find all those podcasts and I'd write them down. So there's existing traffic. Then I would go to Facebook and I'd click on search and you can search for groups. I'd say homeschooling groups and see how many groups there's probably a hundred Facebook homeschooling groups, but on Facebook shows you how many people like this one's got 20,000 people. This one's got 50,000. This one's got, so I look at that. Then I would go to Amazon. I start searching homeschooling books and see who

are all the authors who wrote a book on homeschooling or some version of that. So how are all the authors? Then I would go and I find those authors on Instagram, on Facebook, on TikTok, on LinkedIn, wherever. I'd go follow those people because like, oh my gosh, this person wrote a book on homeschooling and they got 300,000 followers on Instagram. I'd go follow that person, right? It's like, this is how I'm finding the marketplace. I'm looking for the people that are like, who are the players in this marketplace?

Who are the people who already have the traffic, who are already making the money? And so I'm finding all those people, connecting them all together. It's like, okay, look at this. Like, I know we all those people, connecting them all together. It's like, okay, look at this. Like, like I know we're on Facebook, everyone homeschooling or they're on Facebook, everyone on Instagram.

Uh, here's all the email lists I found. Here's the authors. Here's the podcast. Now I've got the known traffic. So now I'm gonna go listen to the podcast. I'm going to go get into the Facebook groups and join them. I'm going to follow the Instagram people.

And I'm just going to watch like what's happening as I'm trying to decide my product's going to be, how I'm going to position it. Like what's it makes mine unique. I'm just going to start seeing what's happening as I'm trying to decide my product's going to be, how I'm going to position it. Like what's it makes mine unique. I'm just going to start seeing what everyone else is doing. And also it's like, oh, this is cool.

Like so-and-so's doing homeschooling, but they're teaching this. And so-and-so's doing homeschooling, but they're doing this. Like I see all these different things. And I start seeing like in this little ecosystem, where do I fit in? Right.

If I'm going to go buy a shop at downtown Boise at the, at the marketplace, if there's like five chiropractors, I'm not going to go set up a booth. There's another chiropractor. Like there's five dudes doing chiropractor. Like, and if I am a chiropractor, I'm going to think, how can I position this differently? Well, I'm a, I'm a chiropractic, uh, acupuncturist who does massages while you, I don't know, like I'd have a different, I position myself differently. So I don't like all the rest of them. That's what fun was, right?

I'm positioning the thing I'm selling differently. So I don't like there there's not five, because if there's five chiropractors in a row and someone walks by in the marketplace, like $50 adjustment, $50 adjustment, $50 adjustment, what's this person doing? Like they're doing adjustments with holistic stuff. Like they're different.

They're unique, right? Boom, there's your unique offer. There's your hook. There's something that's different, right? And that's your funnel. So, but for you to really create that and understand it, like it's very helpful

to jump into the marketplace and see what's actually happening, what's already being sold and see like, you know, from there you start getting ideas. And then when your product is done, now it's easy. Now you come back to these podcasters and you're like, Hey, 30 podcast people that run homeschooling podcasts. Um, I, you know, I've listened to our last 10 episodes and like you had so-and-so on and talked about this and this, this, I have something unique that I do. I do this. Can I come to your podcast and talk about it? And they're like, that is unique. Yes, please come on. Right?

Boom. Now you're in that podcast. And the next podcast. And the next podcast. You're in the Facebook group. I find the owner of the Facebook group. I'm like, hey, this is really cool. Can I do a live web class for all the followers in your Facebook group?

I got this really cool thing that I do that's unique. Nobody else does. I'm like, oh, sure. Boom. In a Facebook group. And it's just like, that's the game that we play. And so I hope that was helpful. Um, just maybe a little different way to look at business, but, um, but yeah, when you start looking at that way, it's like, Oh, now I know the marketplace. I know the audience. Now I

can start creating the offers that are going to give me the most likelihood of getting in front of these audiences because I'm unique. Cause I'm different. And if you think about it from the marketplace, like downtown Boise, maybe that helps it makes it more simple in your mind as well. And Russell, correct me if I'm wrong, but this is what you do every single day when you want to break into a new marketplace, you don't go back to Boise state university and learn about a new industry. You just go find the people that are currently succeeding in the industry and

watch them. Is that right? Yeah. A hundred percent. That's the game. People like, what do you want? Like you're on social media, Russell, why are you on social media? Are you wasting your time? Like I'm doing research. I'm finding new audiences, new, new gurus, new, like, I'm just constantly using this as a, as a research tool to find new audiences. Cause like you find one, like you find one person, like just to put this in perspective, when I launched the.com secrets book, um, I messaged like two or 300 podcasters. I sent him a copy of my book, like everything. And none of them responded except for one guy. His name is John Lee Dumas. Uh, he runs entrepreneur

on fire. He messaged back. This book's amazing. He's like, can I promote it for you? Like, yes, you can. And he had me on the podcast, his emails list. He by himself sold over a thousand copies of my book, which was crazy. But from that, they bought the book, they bought the upsells, they signed up for coaching, they bought click for like, it was, I mean, I would say conservatively, it was at least a million dollars in revenue directly to my bottom line. Cause one person said yes. Right. So it's like, is it worth my time to like research on Instagram and try to find people and build a relationship with them? Yeah. One, yes. A million dollars. Like that's great. But if we got two yeses this week, like, you know, like it becomes, it becomes a really fun game.

If you guys are on the fence or, or if you guys are like, man, I'm still having a hard time positioning my thing for my people. That's my challenge for you. Take a week, take this next week, cut out all the fluff and the nonsense, no more entertainment. If you're on YouTube, it's only because you're researching researching your niche watching different video styles and looking at comments and seeing what people are saying go do that for a whole week obsess over that industry obsess over that thing and you will find the inspiration you it might just be one video it might be one snippet it might be one sentence somebody says we're like oh that was the thing and now your brain starts

going and then you can go build that thing. Amazing. This is so cool. Okay, Russell, really quick. There was a second part. You cool if we go over that? Yeah. His second part of the question is how much revenue a business opportunity needs to be

able to generate for him to move forward. And Russell's been doing this for a really long time. So I think I'd like to position this as if we're just starting out, right? If we don't own a multimillion dollar company, if we're not Russell Brunson as is today. Yeah. Yeah, for sure. Mine's different. Like mine's pretty simple in my mind. Like if I'm going to create something, I need to make sure that during the launch, it makes at least a million dollars. And then I want continuity built into it. We're just going to add at least a hundred grand a month to continuity from the launch for me to be excited to like, okay, now we're going to

drive more energy into it. So that's my metric. For you guys, it's different, right? I think, again, I'm a big believer in residual income. I know the OFA challenge, we're not talking too much about that yet because we're trying to, you know, everything's baby steps. My lead with like creative members of site and I'm kind of like people get overwhelmed because it's a lot, right? So the simple one, like OFA focus is like creating a course, creating VSL, launching it,

like getting something out there to test it. But the goal is over time is like figure out how do you get continuity built in things, which continuity is just recurring income, right? So having something where you get paid every single month. Um, I spent the first decade of my business just selling one-time courses, which was great. I made really good money doing it. But if I didn't show up and sell a course, I wouldn't make any money, right? And when we launched ClickFunnels, the first time I got my taste of like, oh, someone signs up for it, they pay every single month. This is great, right? So when I bought like Dan Kennedy's company, I bought it because he had a newsletter recurring business.

When I launched the Secrets of Success brand, it's because there was a membership site, like the recurring, right? So for me, it's like, how do I create something where I can do an initial launch and I get money for doing the work and the effort, but then it puts people into some kind of membership site. And then for you, it's just kind of figuring out like, hey, what would this membership site need to make, to make me, you know, to be awesome? Some of you guys, it's like, I, if I make five grand a month, I could quit my job. It'd be amazing. Like that would be a number of this. Like, Hey, I, can I, can I realistically get to the point where it's making $5,000 a month

where I can quit my, my other job, make this full time. It's so like, that would be the number. Maybe it's $10,000 a month. Like whatever that number is where it's like, this is where I could go full time where I could go pro in this business is if I had this much recurring revenue coming in, like that's what I'd be looking at. So how do I launch something? And then from there, it pushes people in recurring. And then that becomes my, my, my retirement plan, like the money that's coming in every single month

for the work and effort I'm doing. So those are the things I'm looking at. Absolute gold. All right, let's hop into the next one. I'm going to put it in the chat for all of us right now. And I love seeing you guys in the chat you you keep communicating this is amazing uh this question is from himanshu himanshu says i'm doing a 30-day challenge which you i'm doing a 30-day challenge which you posted on youtube any tips or other challenges i should do oh very cool So if you guys don't know, this week on YouTube, I launched a video. So I read Dave Goggins' book,

which is like 30 days, or sorry, it was Jesse Itzler's book, 30 Days with the Seal, where he literally hired David Goggins to live with him for a month. And then David Goggins just beat him up for a month. It was a really good book, by the way. If you want a fun read, it's so good. So then I did a YouTube video,

like if you were to live with Russell for 30 days, what would it look like? And so if you go to YouTube, to my channel channel, it's the most recent video we just posted. So it's on there. You can see like here would be my 30-day plan. So that planner is pretty in-depth, I think. Like I went step by step. So like I would – and I even give a PDF.

You can download it. So it's like here's what we do every single day for 30 days. But yeah, I would just – I would go download that or go watch that video as the core. But the reality is like it's pretty simple. Like I'm a big Napoleon Hill fan, right? It's always like step number one is figuring out your definite purpose. Like what are you doing and why? And by when? Like very specific, like 30 days, I want to accomplish blah. I want to get six pack abs in 30 days. Cool. We can do it. You just got to pick a, pick a thing that's like, that's tangible, that's doable. And then from there, it's all reverse engineering backwards. Like, okay,

what are the steps to be able to do that? The reason that most people don't have success is because they don't have a definite purpose. They just are like, I want to make more money. Well, what does that mean? You make it, you find a dollar on the street, you made more money. Congratulations, you hit your goal, right?

It doesn't help. Me saying like, I need to make $10,000 by the end of this month. There's a specific goal, the deadline. Now we, now we have something we can talk about. Cool. How are we going to do that? Let's reverse engineer $10,000 by the end of the month. Um, you've got three weeks out of the month to $10,000. Like, okay, we've got a couple of ways to do it. We can sell, um, a thousand copies of a $10 product. We can sell a hundred copies of a hundred dollar product or 10 copies. My math might be wrong.

10 copies of $1,000 product. Like me, it's like, oh, 10 copies of $1,000 products probably give me the easiest of all these different things. So I create $1,000 product. So step number one, I'm going to create $1,000 product. But before that, I need an audience. Okay, how am I going to get the audience? Step number one, I'm going to go find the marketplace.

I'm going to go do what Russell said a few minutes ago, find every podcast, every YouTube video, everything, da, da, da, da. I'm going to find all those people and find out where's the audience. Okay, that's step number one. Number two, like if I want these people to promote for me in-da-da, I'm gonna find all those people and find out where's the audience, okay? That's step number one. Number two, like, if I want these people to promote for me in the next three weeks, I need to get to know them,

so I send messages to all these different people on the platform, see if I can build a relationship with anybody, and hopefully one person responds back, and one person responds back, and like, I'd probably just try to do some co-op with them, like, hey, I got this really cool thing I can create, let's do a collab, we'll split 50-50, it's a $1,000 product we're gonna create, you teach half, I got this really cool thing I can create. Let's do a collab. We'll split 50-50. It's a $1,000 product we're going to create.

You teach half, I teach half. We'll split the money 50-50, and let's do the big thing to your audience for it. And I'll be trying to reverse engineer like that, like figure out a plan, put it in process, and then we just start running towards it as fast as we can and see if we can execute on it. So that's the biggest thing. I think the biggest problem most people have while they're not successful is because they don't have a definite specific goal at the timeline. They're just kind of like, I want to make more money. I want to lose weight.

Cool, you want to lose weight, how much? I don't know, I just want to, I want to feel better. What does that look like? There's got to be a tangible, like I feel better now. Like there's not a tangible, like you'll never know if you get there, right? So like that's, again, you watch the YouTube video, that's kind of like step, like day number one,

we would just spend the whole day figuring out like, what is your definite purpose? What are you trying to accomplish, by when? And from there we can reverse engineer. It's the reason why in ClickFun number one we would spend the whole day figuring out like what is your definite purpose what are you trying to accomplish by when and from there we can reverse engineer it's the reason why click phones while we create the two comic club award people were coming in and they were building funnels but they had no goal there was like no thing and this is not like when you gain a million dollars you get your comic board suddenly people like that's my goal by next year's fun hockey live i want a two comic club award it's like it became a definite purpose for him and then holy cow what happened was insane. First year we did it, 79 people hit Two Column Club.

Next year it was like 250. Next year it was like 300. It's grown every year since then because there's a tangible goal. They want to get on stage to get the award, and they all pursue it and they run towards it. So I hope that helps. Absolutely. That was gold.

Do you have time for one more? We have a great question here. Yep, we got one more. Cool. Okay, let me put this in the chat for one more? We have a great question here. Yep. We got one more. Cool. Okay. Let me put this in the chat for all of us. I love this question. And I want to say congratulations to Justin for doing the thing.

Justin says, I left my job as an administrator and was told I was committing career suicide. How can I tell that story in a way to help parents see that success for their teen isn't always what they think? Ooh, that's awesome. So career. So if this, if this was me, I would start playing with career versus calling. Like that's what I do. Like I committed career, career suicide. So I could pursue my calling, like having that be the transition. Cause yeah, you hear it career suicide, like people's hearts drop like, oh, because we're in such a mindset, probably everywhere, but definitely in America, like you got to go to school, get a degree so you can have a good career so you'll be safe.

Like you don't have to be safe, right? It's like, oh, you gave that up. So there's gonna be the fear of that. Be like, play off that fear. Like I committed career suicide so I could pursue my calling, so I could change the world, so I could have the energy and excitement and be on fire once again, like that whole concept. But if you think about any, so this is the copywriting principle. Good copy, and this is copywriting, storytelling, anything.

The best storytellers, the best copywriters, they master contrast. So light and dark, smooth and rough, happy, sad. Like contrast is what sells things, right? So it gets people engaged in the story. And so you've got really good contrast here with like career suicide versus calling. Like that's like, there's such good contrast between these kinds of things. And so I think there's a really cool way to tell that story in a way that, that, uh, will get attention because you have the career suicide, but then, uh, gets people, um, like the thing they need to move to pursue because the contrast there is really exciting.

And helping parents be okay with their kids going after their calling instead of their career is a big deal. The careers we had back in the 80s, nowadays, people want a career. They want a calling. Absolutely. That was gold. That's fun all right well man russell we are at one o'clock thank you so much guys we should do this every week how many guys want to do this every single week i really enjoyed this you got some value from it awesome

awesome all right thanks everybody have fun today with dante thanks man see you russell thank you