Marketing Secrets with Russell Brunson - Change Is Coming… Can You Feel It?

Episode Date: April 12, 2024

As I’m literally on my way to the airport really quick, I wanted to give an update that you don’t want to miss! From changes to the podcast that I teased in the last episode to one of the best Atlas mastermind events in years! Plus new podcast interviews, flying out to see Ryan Pineda and Andy Elliot to learn - there’s a lot of pieces to this strategy puzzle that are all coalescing into big changes! And then I tease a few other things I’d love to get your feedback on (and how to let me know)! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

It's hockey season, and you can get anything you need delivered with Uber Eats. Well, almost, almost anything. So no, you can't get an ice rink on Uber Eats. But iced tea, ice cream, or just plain old ice? Yes, we deliver those. Gold tenders, no. But chicken tenders, yes. Because those are groceries, and we deliver those too.

Along with your favorite restaurant food, alcohol, and other everyday essentials. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Product availability varies by region. See app for details. Welcome to the Marketing Seekers podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow

the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. What's up, everybody? Good morning. Welcome back to the Marketing Secrets Podcast. I hope you guys are all doing great today. I'm actually in a car heading to the airport to go visit some people and I'll talk about it today, but I'm excited for it. But I want to jump right now. We are having, anyway, you can listen to the last week's episode. I talked about the podcast and the changes are happening. And so last week I had my inner circle meeting, which was insane. If you guys know about

my inner circle, these are these groups I run, the mastermind groups I run that are like my favorite thing I do. So we've got two groups. One's called Atlas. So those are in Atlas. It's $250,000 a year. And they come out and I get a mastermind with them. And it's just, it's awesome. So this one was special for me because like normally I come into the Atlas meeting, like coming to serve, which I still do. But this time it was like, I had some things I was struggling with my business and trying to figure out. And so it was cool because I came in, yes, obviously to serve, but also I was like in a spot where I was ready to receive. And man, I got so much, so much out of that meeting.

It was crazy. We had Mark Ford, who his pen name is Michael Masterson. So if you know that, but he's the main growth strategist at Agora. He came into Agora when they were like an $8 million a year business and took it to a multiple billion dollar a year business. Like he's insane. He came and spoke for two hours to the group. And it was like – and he's getting older and it's just like having your dad come and share all this wisdom with you. And he's just like – he tells these stories.

And I'll see like drop this bomb, drop this bomb. And it was like this is insane. The stuff he's sharing. And I was so good. And the next day I'll whip like, from like, we started in the morning to lunch, but having lunch is done. I was like, has someone like, has this been the most insane, like three hours of your life? Like everyone is like, anyway, and everyone's like, yes, this is crazy. So, and we met for two days with that group and it was just like, so good for me. And then the last half a week, my Inner Circle group comes in. So Inner Circle, people pay $50,000 a year to be part of that,

and we met for two days, and it was, anyway, insane. This time was kind of cool. So the way the Inner Circle works is I run the main sessions in the main room with everybody, and then we break out into mastermind rooms, and I have facilitators who facilitate the breakout rooms. My facilitators are Atlas members, So it's kind of cool. People who, who, um, have been with me for a long time, like James and Yada, um, James Frill and Yada Golden, who have been in the inner circle forever. Like they facilitate one, Steve Larson facilitates one, Andy Grace facilitates one,

Dave Lindemann. Yes. We have like, uh, uh, Stephanie W. Blake, like these people who've been in my world for a long time, all facilitate the groups, which is really cool because, you know, most of the time these guys are smarter than me. So it's kind of cool. So they run the groups. And then during the time I pull out people. And so for the podcast, I was like, I'm going to pull out inner circle members who are doing really unique things and interview.

So I recorded five podcast episodes last week, all of them like almost an hour long in duration, which is cool. And so those will start rolling out, I think, next week or so. So I'm really excited. A lot of fun stuff happening on the podcast. I'm actually right now flying out to go visit two people. One is Ryan Panetta, who, if he has followed him on social, he's killed it on social, and just someone who's really fascinating to me.

So I'm flying out to his office just literally for a few hours. He's in Vegas, and so I'm going to go out there. I think I'm going to be on his podcast. I'm going to record him for you guys on our podcast but he's crushing the social game in a way that's it's really fun watching him but I'm trying to figure out how he's doing it I feel like our social team in the last 90 days

has really stepped up it's been really fun, I think we're really getting our stride but there's still gaps, I can't quite figure out how in the world are the people who are the best in the world of the social game, how are they actually doing it? And so I, I called him up.

I was like, Hey man, can I just come see your process? Like he's like, what do you mean? I'm like, I just want to spy on you. Just like,

I just want to watch you do your thing for a little bit. And luckily he said yes. So we spent a day with him today. And I'm just trying to understand how he's doing stuff, which will be really cool. And then from there, flying out to go see Andy Elliott, follow him.

Andy, someone who's blown up the last couple years. And we're excited to meet him for a lot of reasons. But I want to know his business. He's over nine figures a year, which is crazy. And he doesn't run any ads or send any emails. My business does a lot of money, but most of it goes back to Zuckerberg. How are you doing what you're doing? So I'm going to go check out his whole whole system and his process see what he's doing uh and then from

there i'm excited because um hopefully get hopefully interview him for the podcast as well so anyway that's what's happening uh over here for the next day or so and uh yeah our next two days so i'm excited hitting those and coming back but um yeah so a couple quick lessons for you guys number one is plug the mastermind groups because you get insane amount of value from other people's experiences and stuff they're doing. Uh, number two though, is like find the people who are really doing what you're like, like the pieces of the game that you understand that they don't or vice versa. Like go out there, pay them for a day consulting or whatever it is, or trade consulting, you

know, stuff like that. And so, cause you can go to these people in the shortcut. You know, I, I mean, I, you know, my team has gone through every social media course in the world they be our social media but it's like if i can go out and see someone doing action like how much more valuable is that you know so um anyway so that's happening and then yeah i think what else would be fun to share with you guys i'm thinking about with the new podcast because i gotta record two two hour long episodes a week right now, which is a lot. It's kind of intense.

I want to do more like Q and a with you guys. And so trying to be at a process where, um, I can have you submit videos to me, um, asking questions that I can go through and like answer those. So hopefully I have something that figured out, uh,

very, very soon. Could be fun to do more Q and a stuff with you guys and just, uh, answer the exact things that you want, as opposed to me just trying to always think through everything. Right. Um, Oh, here's's another here's one other fun update i just told this to all of the people who if you were last year i talked about how i'm building this huge library right the museum i've been collecting these old first edition books and manuscripts and

stuff and so i wanted to to build the library but also an event center and stuff like that so we've said the last like three or four years working on this never-ending project. And we basically sold seat licenses. People could spend a million dollars to come in, and they could get a seat license in this library, and they could run an event out of it and a bunch of stuff like that. So we sold a bunch of those last summer, actually about a year ago right now, which was really cool. And then in June of last year, we did a bunch of those last uh summer back actually about a year ago right now which was really cool and so uh and then in i think june of last year we did a big uh groundbreaking ceremony everyone who flew out and they like you know did the groundbreaking in the ground it was

amazing while we're doing the the groundbreaking ceremony um we had sent uh you know the the team is building it they went back to go re-quote everything because initial quotes for the land they did while we were in during COVID. And they're like, oh, COVID prices are way expensive. When we actually build it, it'll be cheaper. So I'm like, cool, go re-quote it. We'll start building this building. So I re-got their quotes back.

And the quotes came back. And the price actually got up by $5 million. I was like, what? How did it go up by $5 million? It was already overinflated when you quoted the first time. It was supposed to go down by $5 million. And so i got all discouraged i'm like i can't actually build this but when there's a will there's a way right um what does paul hill say every time there's a seed of adversity or every time you have adversity there's a seed of greater

i don't have a quote but it's like basically every time something bad happens that's the seed for something greater had to happen and so i was like oh there's a solution to this i gotta think through it start thinking and trying to figure out what's the solution for something greater to happen. And so I was like, oh, there's a solution to this. I got to think through it. So I started thinking and trying to figure out what's the solution, how are we going to do it? And so we started looking at all these places and found different cool buildings and thing after thing. And it's just, I was like, how do we, anyway,

the problem is building something new right now is so expensive. So what's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give

you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right?

Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can

grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more

stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. Uh, I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on

the bus. And this is what this assessment will teach you how to do. Um, now normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout.

So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment.

Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Anyway, very long story short, when defining there's this movie theater and it's not like an old movie theater. It gets less than 10 years old, but it's kind of in a weird spot, so it went out of business. It's been out of business. It's the Edwards Theater. There are 12 movie theaters inside of it.

It's like 20 minutes from the Boise Airport. And it was for lease right now, but we called them, like, would you guys be willing to sell this? They're like, yeah. And so we went through it. It's insane. The building we were going to build is about 20,000 square feet. This one's 60,000 square feet, just the ground floor. We're not counting the rest of it.

And anyway, to build that building today would cost $40 plus million. And so to buy it was actually way cheaper than what we were trying to build before. But there's a lot of rehab. I mean, it's movie theaters. And when they sold the movie, when it went out of business, they took all the movie seats and shop, you know, pulled them out. So it's like, there's a lot of rehab. We got to fix it up. But it's insane. It's the coolest thing I've ever seen.

There's a huge open lobby. Like you guys know where I have these big Atlas statues I'm working on. Like, anyways, it's like, it's like my dream. It's the most beautiful thing in the world. So I put an offer in to buy the building and, and I was excited about that. And then the guy who owns the building messaged back and was like, can you explain to me what you do for a living? Because he's like, why are you buying a movie theater from me? So I explain what we do.

And then he came back and he got all excited. He's like, what if instead of selling you the building, what if we create a new business? I give you the building. You put in the money to rehab it. And then you can rent the building back from this new company. That way I'll make way more money on my investment doing that than just selling it to you. I'm like, are you kidding me? I want to get this building for free.

I say free, but I'm still looking at $10 to $15 million in rehab to get spotwards. The vision will be complete. But it shortcuts me $5 million. Instead of cost going up by $5 million, the cost went, you know, the building's way bigger. Plus, I'm getting the building donated. Anyway, it's's insane so she'll work out the details but how exciting is that so i'm hoping to get this to this thing finalized and we're gonna spend a year rehabbing by this time next year we'll be running events out of our movie theater which would be insane oh it is the coolest thing in the world so that's happening that's a's a big, fun, crazy thing that we'll all be involved with.

The only thing I'm curious, I have a different offer. I'm curious what you guys think about this. Maybe it wouldn't be, anyway, maybe we'll have a whole podcast episode specifically talking about this, but this is the deal. So I was interviewing Richmond Denton, who's so cool. He's an inner circle. He makes me laugh because he's like, he lives in Australia and he flies all the way to Boise for these meetings.

Last year, he flew to a meeting where basically coming to Boise, it's called Decade in a Day, and it's a one-day event, and you get to spend 15 minutes with me. And he told me, he's like, I'm stuck at $3 million a year. I can't get past that. So he flew from Australia to Boise for 15 minutes. And I was like, I felt kind of guilty. I'm like, oh my gosh. But he did it, and we spent 15 minutes with it. then i asked him actually i was like how you know how does the

gonsens set and he's like he's like literally at 15 minutes changed everything he's like he's i've been breaking formula this year and i was just like the last little quarter or whatever and he's like this year we should do like twice that because it's just like the the new trajectory he's on i'm like that is so cool so anyway anyway so i pulled richmond out because he's doing these he's doing these one-on-one challenges. And I wanted to figure out what he's doing. It's crazy. So imagine doing, you know, like a lot of people who try to do challenges, like the problem is like, how do you get 10 people or 100 people or 1,000 people to show up, right?

So he started doing these challenges that are one-on-one. He's had over 200 clients do these where you basically come in and you do a five-day challenge, but it's one-on-one. So it's almost like a consulting call with somebody. There's five sessions. At the end of it, then you pitch your thing. And he's shown the results. The average person, they do 10 one-on-one challenges that close three people. And that's like three people that earn $3,000 to $15,000.

He says that the best people are closing seven out of 10. And then the worst person only closed one out of of ten so the worst is like they got one but it was like this this model and the whole the whole thing we were talking about is like this is the model for beginners and then as we're going through i was like oh my gosh like what if i did something like that like what if i did a one-on-one challenge with with somebody and i was like what like what's the thing that i'm the best in the world at? There's a lot of things that I do but I was like, there's like one thing that I'm the best in the world at is webinars, right? I was like, what if

I did a five day challenge one on one with somebody where they pay $100,000 but they get me for five hours to help them write the webinar pitch. I was like, by the end of five hours we could create a webinar and they could go out there and they could take it into the world and they can launch um they could launch and like again

clickfunnels webinar i wrote that webinar 10 years ago i've been the webinar a couple hundred times it is it was the foundation for clickfunnels which has done over a billion dollars now in sales but it wasn't you know but but it wasn't all 100 directly to to the webinar but a lot of i would say probably the cash collected from the webinar i would say it was close to i don't know probably close to 100 million or maybe more anyway i wonder if i can like find out what those numbers actually are but anyway i digress um it was the thing that launched the movement right it was one webinar and like every business that we go and now we create one webinar that crushes the whole thing.

And so my thought is like, okay, what's like, if I help someone write a webinar, what's that worth to them, right? Like worst case scenario, if they write a really good webinar, like that should be a million dollars a year to their business, right? I'm like, what would somebody spend

to make an extra million dollars a year? And I was like, well, I think a hundred grand to have somebody write a webinar with you, you know, the values, you know, if you make 10 X that, like that's an insane value. Right. So I'm like, it'd be a hundred grand. So five days, you know, five, one hour calls with them, uh, their own personal challenge. We, we script out the webinar and they go take it and they can run with it. Right. I was like, how crazy that would be. And then, well, yeah, that's kind of the initial thought. I was like, how cool would that be? Like, and again, I think a good webinar should do at least a million dollars a year, right?

I think for most people, if you have a webinar that's converting, you can buy ads. That's something you can now scale. Most people I know in our world who've gotten over $10 million a year have some kind of mechanism that sets up a webinar. It's funny because people are like, what's better, challenges or webinars? I'm like, challenges are great, but the way the challenge makes money is you this whole challenge and then there's one session that is a webinar that actually closes all the sales right like what about three day live events three live events are amazing but you know there's one session in the middle where you actually perform the webinar that makes all the money to sell so like it doesn't matter what model you're

using like the 90 minute pitch you have to have perfected for all of them to work right let's Let's say you have a challenge that's doing, you know, let's do it six figures a year, maybe even seven figures a year. Uh, but your pitch is like, you know, it's, it's okay. If you just perfect that pitch, that takes a challenge from seven figures a year to eight figures a year, just by fixing the, like mastering the webinar pitch, right? Same with three, if you're doing a virtual event, you're doing six figures a month month doing these virtual events, you get the webinar pitch fixed. It goes from six figures a month to seven figures. It's the piece that I can affect, that I can help somebody with

that has the biggest effect and makes them the most amount of money by far. Would someone pay $100,000 for a one-on-one challenge with me, just me and you, five days and we're in five days, we go through and it doesn't have to be five days back-to be like, you know, one a week for five weeks, whatever it is, but just giving you all the pieces where it's like you craft the perfect new opportunity, you craft

the slides, the offer, the presentation, the everything, and by the time you're done, now you have this thinking out there and you can use to leverage. So that's my thought. I think I'm gonna do a couple of those. So if that's something you might be interested in, let me know. And maybe I'll go deeper next podcast walking you through the model. But that's what it would be is basically a challenge, five one-on-one calls for me, $100,000 up front. And then when it's done, you have this thing that you can use forever. So if that would be interesting to you or you can see value in that, let me know.

I don't even know how to let me know. I would say, yeah, just go to instagram and message me hopefully i'll see it or i don't know or call my offices or something maybe if i do next episode i'll give you as a way to contact i don't even know how to how to contact me but if that'd be of any interest to you like let me know because i think that there's i think it'd be powerful it'd be fun it'd be so much fun um anyway so i'm thinking through that but anyway so there you go there's some fun ideas coming out of russell's head today hopefully one or two or three of these things gave you some ideas um and if not there's a live update of what's happening in russell's world right now um so yeah anyway all you guys know if i do a couple of these and i and i crush it with a hundred thousand dollar one-on-one challenges then all you guys can start replicating it in your business as well.

I think it's a fun way, especially if you let the rest of your audience follow along and listen in. How cool would that be? Or even sell tickets to some good pay to watch you consult something. They could just model it for theirs. Anyway, it'd be fun. All right, I'm at the airport. Hope you guys have a great day. I'm excited for the next 48 hours of my life.

It's going to be chaos. I'm flying to two different cities, being with two insanely cool people, recording a ton of podcasts, and then flying back home. So that's what's happening. All right. With that said, I appreciate you all, and we'll talk to you guys all soon. Bye, everybody. It's hockey season, and you can get anything you need

delivered with Uber Eats. Well, almost, almost anything. So no, you can't get an ice rink on Uber Eats. But iced tea, ice cream, or just plain old ice? Yes, we deliver those. Gold tenders, no. But chicken tenders, yes. Because those are groceries, and we deliver those too.

Along with your favorite restaurant food, alcohol, and other everyday essentials. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Product availability varies by region. See app for details. At Wealthsimple, we're built for whatever you're building. Built for Jane, who wants to break into the housing market.

We're built for Ted, who's obsessed with what's happening in the global markets. And built for Celine, who just wants to retire and explore the world's flea markets. So take a moment and think about what you're building for. We've got the financial tools to help make it happen. Wealthsimple. Built for possibilities. Visit wealthsimple.com slash possibilities.