Marketing Secrets with Russell Brunson - ClickFunnels Startup Story - Part 3 of 4

Episode Date: February 27, 2019

On today's episode you will hear part 3 of 4 of Russell's interview with Andrew Warner about the Clickfunnels start up story. Here are some of the awesome things you will hear in this part of the story: Hear how selling Clickfunnels at a Mike Filsaime event got Russell his first ever big table rush at the end of his presentation. Hear from both Dave and John about how they feel about Russell and what they do for the company. And find out how going to Dream Force this year, renewed Russell's passion for growing his business. So listen here to find out more about the Clickfunnels start up story. Transcript - https://marketingsecrets.com/blog/184-clickfunnels-startup-story-part-3-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro links and cross links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you enjoyed episodes one and two of the interview with Andrew Warner at the Dry Bar Comedy Club where he was telling the ClickFunnels startup story. I hope you're enjoying this interview series so far. And I hope also that this motivates

you guys to go over to the Mixergy podcast and subscribe to everything that Andrew does. Like I said, he is my favorite interviewer and I think that what he does is second to none. So I hope you guys enjoy him as well and go to subscribe to the Mixergy podcast. But with that said, we're gonna cue the theme song and when we come back, we will start in to part three

of the ClickFunnels Startup Story interview. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question, and this podcast will give you the answers. My name is Russell Brunsonson and welcome to Marketing Secrets. I actually got, I did see, I don't know if, I didn't see the video you mentioned, but I did see what it looked like. Here's one of the first versions. He compared it to ClickFunnels. He said, look at, I mean, to Leadpages, he said, look at how Leadpages has their stuff all the way on the left, all the controls. Oh, you can't see it. Oh, let me try it again. Let me see if I can bring up the screen because this is just, it's just too good. Hang on

a second. I'm just constantly amazed by how you're able to draw people to you. So this is the article from Leadpages. This is the first landing page for ClickFunnels. This is what he created before. This is what you guys did together. This is your editor. And he said, look, if you're on Leadpages, their controls, their editors, all the way on the left, and it's just moving the main content to the right, which is not looking right. And I, he said, prefer something that looks like this with 100 pixels on the left, 100 pixels. I go, who knows 100 pixels? Like you, what is this?

Dylan's obsessed with that kind of stuff. He's amazing. Obsessed. And you draw people like that. You draw people like Dave, who's just phenomenal. Dave, the traffic and conversion event that he was just talking about, is that the one that you went to? The one after that. The one after that.

Okay, we'll come back to that in a second then. So this became your next version. You brought on a new partner and then you did a webinar with this guy. Who's this guy? It's Mike Filson, one of my first friends online. It actually wasn't a webinar. It was a live event. He was doing a live event in San Diego and he's like, you have to come and sell ClickFunnels. And I was like, nobody's buying ClickFunnels. We have a free trial like we couldn't give it away like it was just it was crazy he's like well you're on this you're on this website like your pictures are you have some sell click funnels and i need you to sell for at least a thousand bucks because the way it works if you speak some of the event and you sell something you split the money 50 50 so like

you'd be at least a thousand dollars and i was like all bummed out i didn't want to do it and the event actually started and they were streaming it live online. So I was sitting in our office in Boise watching it as I'm like putting together my slides to create ClickFunnels. And then flew out to the event. We had a booth. I don't know if I told you this. We had a booth. And Leadpages had a booth right across, like a little hallway, skinny hallway. And Todd's wife was manning our booth.

And then Leadpages was right there. It was so funny because she was like not shy at all about talking about Leadpages. She's like, yeah, we're like Leadpages except we're way It was so funny because she was not shy at all about talking about Leadpages. She's like, yeah, we're like Leadpages except we're way better. We can do this and this. And the other guys sitting there, right in front of her, she's telling them everything.

And it was, anyway, I digress. It was pretty funny. But by the way, she's still at it. I saw a video that you guys created. You were talking to her and she goes, I will be ClickFunnels. I go, wait a minute. You still have that fire, okay? So you were at that event. So we, I will be click fun. I go, wait a minute. You, you still have that fire. Okay. So, so you were at that event.

So the event, and there's probably, I can't remember 150, 200 people maybe in the room. And so I got the slides up and Dylan was there and he was like, we got the, the funnels. He was going to demo the editor. And so I did the whole thing. I showed, showed the presentation and we demoed the click funnels. We did the thing. And then I sold and I've, I've been good at on stage, but by far that was the first time in probably eight years, I'd seen a table rush where people are like stepping over the things, jumping around, trying to get to the back to buy as fast as they could. What did you say to get them to want to do that? We made a really, I mean, the gave the presentation and give a really good offer. And they get a year of ClickFunnels for free. Plus they were getting training.

Plus they're going to get all those other things. It was like a thousand dollar training and a of ClickFunnels for free. Plus they can get training. Plus they can get all those other things for $1,000. It was like a $1,000 training and a year of ClickFunnels for free. And then they become long-term members. And it was also like called Funnel Hackers? Funnel Hacks. Funnel Hacks. And that's the thing that became like this culture, this tribe.

It wasn't just that they were signing to learn from you. They were becoming Funnel Hackers. That's it. I mean, that wasn't planned though. It was like, I was trying to name a sexy name for the title of the presentation. So I'm like, oh, funnel hacks. And somebody owned funnelhacks.com. I'm like, I'm still doing the presentation that way. And then, yeah, then later we made a t-shirt that said funnel hackers. And then like, now we've got like four or five people have tattooed that to their bodies. It's weird um but uh anyway but yeah that's what happened so we did that we sold it i remember going to dinner and i with the guys who were there and todd and his wife and everything and we're all excited because we made some money

finally but i was just like you guys don't understand like i've spoken on a lot of stages i haven't seen a table rush like that i was like and i remember back um there was a guy he passed away a couple years ago his name is fred katona and he was a radio guy he was the guy who did the um uh the radio commercials for um do you guys remember um i was the guy from star trek on it what's his name price like he did this price line radio commercials made that guy a billionaire and he told me when we were in the radio ad said this was going to happen we're going to test your ad if it works i'm going to call you on the phone i'm going to let you know you're rich because if it works it like means you're going to be rich and so i remember going going in and I told the guy, I said, just so you guys know, we're rich. What do you mean?

We made $150,000. I'm like, no, no, no. The way people respond to that, I've never seen that in my life. We're rich. The response rate from that, I've never seen. And then you went to webinar after webinar after webinar. I'm on the flight home that day. I'm texting everybody I've ever met.

I got a hot offer. This webinar crushed it. We just closed whatever was in the room at Phil Sam's event. Who wants to do it? And we started filling up the calendar. And the idea was, and you told me you did two to three some days. And the idea was they would sell somebody on a course. And then their members would then hear how your software and your funnel hacking

technique would help up what they just bought and then they would sign up you're still excited i could see it in your face and then this thing took off and then you started doing an event for your culture community and this guy spoke tony robbins oh yeah there's tony one of the first ones was he at the very first one no he came to the uh the third one was first we had him come to yeah why why do an event why do your own live event um so we'd done events in the past um i know that like events are good i'd sworn off him because the last event we did um i think we sold three or four hundred tickets and less than 100 people showed up and i was like so embarrassed i was like we will never do events again and as soon as this as soon as clickfunnels launched it was growing everyone's like we want to do a meetup.

We should do an event. All the customers kept asking. And I didn't really want to do it. But at the same time, I was launching my book. And I'd won a Ferrari in this affiliate contest. So I was like, what if we did an event? And we had the Ferrari there. And then we gave it away.

And then we had other ideas for giving away other cars. And it just became this like big exciting thing that eventually turned into an event and that was the first funnel hacking live event in uh vegas and we had about 600 people at that one that that showed up and that's where it all kind of it all started and then it built how much how many people are you up to now um last year we had 3,500 people and we're on track to have about 5,000 at this year's event. Five thousand. Yeah. Those are free tickets. These tickets, a thousand dollars. So how much is that in total revenue from the event? Yeah. So ticket sales, you know, last year was three and a half million. This should be over five. But then at the event,

we sell coaching. So last year we made 13 million in coaching sales at the event as well. Wow. Would you come up here for a second, Dave? Do you guys know Dave? Yeah, everyone knows Dave. Dave, you know what was amazing? That's amazing. I saw a video. You guys have this vlog now, beautifully shot vlog. You guys went to Salesforce's conference. You're looking at the booths and in the video, do you remember what you did as you saw the different booths? I think that when I went to ask what the price of each of the booths were. Yes. And then you multiply it. He's like, you're not enjoying the event. You're calculating your head. How much? 10,000, a hundred. That's like, wow. Right. You do this all the time.

Yeah. There's a lot of money in an event like that. And if this was not your event, you would be doing the same calculation, trying to figure out how much they brought in today. Wowee. When you went to Salesforce, did you calculate how much money they probably did from their event? We were doing that the whole time. Absolutely.

You saw the building, you had to know. Oh, my gosh. 61 stories. Why? Why do you guys want to know that why does how does that inform i want to understand your drive as a company and i feel like this is a part of it figuring out how much money other people are making using that for fuel somehow tell me i think it actually goes back to russell and his wrestling days um We had the experience of, gosh, we had the experience of going to Chicago right after that and super just exhausted. And it was one of those things where he literally landed, we walked down and we're underneath the tarmac. And all of a sudden, Russell goes from just being

totally exhausted to a massive state change where he literally is right back where he was with his dad. And he and his dad are walking that same path to go to, I think it was Nationals. And I saw Dan Usher, who was doing the filming, capturing that moment. And it's that type of a thing for Russell where all of a sudden it's the dream where as soon as you see it, it can then happen.

And Russell's been just amazing at modeling. And again, it's the whole idea as far as just going at a rapid, rapid speed. I mean, it's ready firing. It's not you gawking at the Salesforce. What's the Salesforce event called? Dreamforce. Dreamforce. It's not you gawking at how well Salesforce's event Dreamforce is doing. It's not you having envy or just curiosity. It's you saying, it's possible. This is us. That's it.

It's totally possible. It's totally possible. We could get there. And when you're sizing up the building, you even found out how much a building costs. Who does that? Most people go, where's the bathroom? How much does a building cost? There's a number.

It's you saying, we could maybe have that. We can't have that, yeah. Got it. All right. And so let's go back a little bit. I asked you about traffic and conversion because the very first traffic and conversion conference you went to, you guys were nobodies. Nobody came and saw you. We were putting out the North 40 pasture way, way, way, way far away. And some people would say one day I'll get there. You told Russell, today we're going to get there. Well, Russell wanted, he was speaking. And so whenever you're speaking at an event, it's important you fill a room like this. And there's nothing worse than having an event and having no one show up. It's just the worst feeling in the world. And so he's like, gosh, you know,

all we need is I got to find some way of getting people into the event. He says, I wish we had like some girls who could just hand out T-shirts or just do something. And I was like, we're in San Diego. That's like my hometown. Dave's like, how many do you need? That's all he said. It's just a number. It comes down to a number.

How many do you want? And so we ended up having, within an hour or so, we had five girls there who were more than happy to dance around and give out T-shirts and fill the room. And the room was full. Packed. Packed. Packed. And why wouldn't you say one day, the next time we come to traffic and conversion, the 10th time we're going to do it, why did it have to be right there? It's always now.

It's always now. It's always now. It's always now. It's never going to be the next funnel. It's never going to be the next product launch. I'm going to do whatever we can right now and the next one and the next one. That's it. That's who you are.

That's how it works. And now you're a partner in the business. Yes. $83 million so far this year. You got a piece of that. Yes. Do I? Just checking. Do you get to take profits home now? We do. You do. You personally do. Yes. Are you a millionaire? Things are really good. Millionaire good from click funnels yes really yes wow and you're another one i was driving i said what was it about russell that made you work for him what was it and you said i've never seen anyone implement like him give me an example of early days something that he implemented. You know what?

Forget that. Let's not go back to Russell. As a team, you guys have gotten really good at implementing. Give me an example of one thing that you're just stunned by. We did it. It came out of nowhere. We could have been distracted by funnel software. We could have been distracted by the next book.

We did this thing. What is it? You're here on this stage with JP, and this was, what, six weeks ago? And this whole thing just came from an idea. I heard you use Voxer. Why do you use Voxer? I don't know. Cause you'd like to talk into it. Yeah. You can fast forward and listen to Forex speed. You can forward the messages of people really easily. It's awesome. It's just train of thought. Boom. Here's what I think we're going to know. It's not that I heard it. I have a secret project. I'll tell you guys about it later. And they all

start freaking out. Tell us now. Secret project. I don't know what it is it's going to be exciting they don't know what it is going to be how it started this one i was cleaning my wrestling room listening to you and you were i don't know whose event it was but you were at a campfire sounded like and you were doing something like this and i was like i want my own campfire chat to tell our story and then i was like dave we should do and then now we're here so thanks for coming to our campfire chat to tell our story. And then I was like, Dave, we should do it. And then now we're here. So thanks for coming to our campfire. That's how it happens. And that's exciting to this day. All right, thank you.

Give them a big round. Thank you so much. You know what? I didn't mean for this to come on stage, but I'm glad that it is. This made you laugh when you accidentally saw it earlier too. Why is this making you laugh? What is it?

So we're not shy about our competitors even when they're our friends. So one of the companies we're crossing out is his. So that's why it's funny. It's one of my companies and then that's Bot Academy there. It's also a company I invest in. That octopus is Manny Chad. I've been a very big angel investment supporter of theirs. I'm not at all insulted by that. I'm curious about it.

You guys come across as such nice, happy-go-lucky guys. Dave asked me if I want water. I said, Dave, I can't have you give me any more things. I feel uncomfortable. I'm a New Yorker. Punch me, please. So he goes, okay, but one more thing. I'm going to give you socks. So he gave me socks. But still, you have murder in your eyes sometimes. Like you're crossing out everybody. This is part of your culture. Why? It comes back for me. It's wrestling, right? Like when I was wrestling, it was not, I don't know. There's different mentalities, right? Like, and I did a podcast on this one

time. I think I offended some people. So I apologize in advance. But like in, in a, in a, if you're in a band, right? Everyone gets together and you play together and you harmonize and it's beautiful, right? When you're a wrestler, you don't do that. You walk in every day and you're like, those are the two guys I have to beat to be varsity. And then after you do that, then you walk in and you're like, hey, who do the people have to beat to be the region champ and the state champ and then the national champ? And so for me, my entire 15 years of my life, all my focus was like, who's the next person on the rung that i have to beat and it's studying them learning about them figuring out their moves figuring out what they're good at what they're bad at so we can beat them and then we beat

them to go the next thing the next thing the next thing and so but it was never it was never negative for me it was it was competition like half the guys are my friends and and they were doing the same thing to me we're doing the same thing to them and so i come from a hyper competitive world that's everything we do and i feel bad now in business, a lot of people we compete against aren't competitive. And I forget that sometimes. And some people don't appreciate it. But it's like that's the drive. It's just like, if I don't have someone to – there's not someone we're driving towards, then there's not a point for me.

And even if I was hurt, I accept it. I'm sorry you're hurt, Andrew. I still care and love you. We're going to crush you. It's still there. And I had someone on. So obviously Infusionsoft was one of our people we were targeting for a long, long time. And I had a call with Clay and someone on his team asked me like, why do you, why do you hate Infusionsoft so much? I was like, no, I don't know. You don't understand. I don't

hate, I gotta love Infusionsoft. I'm grateful. I'm grateful for lead pages. I'm grateful for like, and I told him like, have you guys seen The Dark Knight? Like my favorite movie of all time. And it's the part where, where Batman and Joker there and Batman's like, asked the Joker, like, why are you trying to kill me? And the Joker starts laughing. He totally like, have you guys seen The Dark Knight? Like my favorite movie of all time. And it's the part where Batman and Joker are there. And Batman's like, asks the Joker, like, why are you trying to kill me? And the Joker starts laughing. He's like, I'm not trying to kill you. Like, the reason why I do this is because of you. Like, if I didn't have you, there's no purpose behind it.

And so for me, it's like, if I have somebody to compete against, like, why are we playing the game? And so for me, that's why we're always looking. It's not enough to just say we're playing the game because we want to help the next entrepreneur or the person who's sick and needs to create a new no it's not that's a big part of it but like yeah but there's something i don't know it's not enough it's gotta be both the competition is what drives me for sure and just like you're wrestling with someone trying to beat them but you don't hate them you're not going to their house and break it down everyone we wrestle like we're friends afterwards we like we're on the same freestyle and greco teams later in the season but during when we're competing, we're competing,

and everyone's going all at it. Everyone's going all at it. That's an interesting way to end it. How much more time do we have? How much more time do we have? I'm going to keep going. Can I get you to come up here, John? Because I've got to get you to explain something to me.

So I told you I was online the other day. Yeah, give him a big round. I was online the other day. I don't even know what I clicked. I clicked something. And then I saw that Russell's a great webinar person. Everyone keeps telling me that. I go, all right, I've got to find out how he does it. So I click over.

All right, just give your email address and you can find out how. All right, I'll give my email address to find out how he became such a great webinar presenter. And just give a credit card. It's only $4.95, so it comes in the mail. It comes in the mail. That's pretty cool. Nothing comes in the mail anymore. Here's my credit card.

It goes, all right, it's going to mail it out. Would you also like to learn how to use these slides? $400. I go, no, I'm done. Welcome to the funnel. It says, I'm done. But I'm going to put in Evernote a link to this page so I don't lose it so I can come back. I swear.

And I did it. And this is like my receipt for $4.95. And then another. Don't you ever feel like we're beyond this? We're in the software space now. We're competing with Dropbox. We're not competing with Joe Schmoe and his e-book. And you're the guy who bought the app that got me. I asked you that. Do you ever feel a little embarrassed? We're still

in the info market space. No, I think it's like the essence of what we do and what Russell does is we love education. We love teaching people. I mean, the software is like the backend, right? But we're not software people. I mean, we sell software, but we teach people. All these people here and all the people at all of our events, they just want to learn how to do it better. I don't believe it. I believe it in him. I don't believe it in you. I believe that for you, it's the numbers. Here's why I don't believe it. I'm looking in your eyes and like, I'm giving the script. I'm good. I'm doing the script. I see it in your eyes. But when I was talking to you earlier, no offense, this is why he does what he does. When I was talking to you earlier, you told me about the numbers, the conversion, how we get

you in the sales funnel, how we actually can then – that's the exciting part. Don't be insulted by the fact that I said it. Know that we have marketers here. They're going to love you for being open about it. What's going on here? What's going on keeping you in this space? Okay, from my perspective. Okay, so initially it was self-liquidation on the front, which is what I was telling you, right?

It was the fact that we were bootstrapped. We didn't have money to just like throw out there. We had, we had to make sure that we were earning enough money to cover our ads. Right. And Russell had all the trust in the world in me. I don't know why he did, but he did. And he's just like spend money and just try to make a self liquidate. I'm like, okay. Right. So we just had to spend money and hope that we got enough back to keep spending money. And self liquidate means buy an ad today and make sure that we make money from that ad right away. And then software. Yeah. And then then you told and then software is going to pay over time that's our legacy that's our thing and you told me software sucks for selling why suffer sucks yeah

why everyone who's in info everyone who's in education says i wish i was a software guy software's eating the world they get all the respect right i walk through san francisco they think anyone who doesn't have software in their veins is a sucker. Yeah. I asked the same thing to myself. I was like running ads. I'm like, why can't I just run ads straight to the offer? Why do I have to go to these info products, right? I want to get it on the software.

And then I was like, I feel like it's kind of like marriage. It's a big thing to say like, you probably already built websites, but come over to drop everything you're doing and come over here and build websites over here on our thing. And it's like, Oh, that's a hard pull. Right? But Hey, you want to build webinars? Here's a little thing for five bucks to build webinars. Now you're in our world. Now we can talk to you. Now you can trust us. Now we can get you over there. Got it. Okay. All right. And if that's what it takes to get people in your world, you're going to accept it. You're not going to feel too good for that. You're just going to do it and grow it and grow it. Yeah. What's your ad budget now? See, now your eyes are lighting up. Like I tapped into it. We spend about half a

million a month. Half a million a month. Yeah. Don't, don't tell the accountant. Do you guys pay with a credit card? Do you have a lot of miles? Yeah, we do. Yeah. In fact, the accountant came into my office the other day and said, next time you buy a ticket, use the miles. Are they with Delta? Cause I think you guys flew me out with delta yeah american express is where we're spending all our money so wow and you're a partner too yeah wow congratulations thank you i don't know you well enough to ask you if you're a million i'm just gonna say congratulations thank you what's up, everybody? This is Russell Brunson.

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code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Wow. You know what? I actually was going to ask the videographers to come up here. I brought their name down. I got the whole thing and I realized I shouldn't interrupt them because they're shooting video. But I asked them, why are you, they had this career where they were flying all over the world, shooting videos for their YouTube channel. They were – I'm sorry. I forgot their name and I don't want to leave them out. Dan and Blake.

And they were shooting YouTube videos. They were doing videos for other people. I said, why are you now giving it up and just working for ClickFunnels all the time? More importantly, why are you so excited about it? And I said, you know, it's the way that we work with Russell. And I said, do you remember the first time you invited him out to shoot something? What was it? It was the very first Funnel Hacking Live we ever had. And probably two weeks prior to that, one of our friends had an event and Dan had captured the footage.

And he showed me the videos. Like, did you check out my event video? I'm like, oh, my gosh, that was amazing. I said, who did it? And he told me. And so I emailed Dan. I was like, hey, can you come do that for Funnel Hacking Live? And he's like, what's Funnel Hacking Live? So I kind of told him. He's like, sure. And it was like two weeks later. He's like, so what's the direction? I was like,

I don't know. Just bring the magic, man. Whatever you did there, do that here. And that's kind of been his calling card since he comes and does stuff. Bring the magic. He wants to have those words painted on the Toronto office that you guys are starting literally because he says, you say that all the time. And the idea is I want to understand how you hire. The idea is I'm going to find people who do good work and I'm gonna let them do it. What happens if they wouldn't have done it your way? What happens if it would have gone a different direction? And I'm not perfect. So I'm going to caveat that by some of my guys, my team know that I'm kind of, especially on the design and funnel stuff. Like I'm, I'm more picky on that. Cause like, I'm so into that and I love it. But what I, what I found is like when you hire amazing people,

like Todd, for example, doing click funnels, like the times I've tried, I tried to do click funnels prior build. It was like me and I'm telling developers like, here's what to do and how to do it. And like, there's always some loss in communication with Todd. He's like, I know exactly what I would build. Cause I want this product too. And and how to do it and like there's always something lost in communication with todd he's like i know exactly what i would build because i want this product too and then he just built it and he showed me stuff and i'm like that's a good idea he's like i did this too i'm like that's a good idea and like it's so much easier that way and so when you find the right people it's not you giving them ideas it's them coming with the ideas you're like that is a good idea go do it and then um it just makes takes all the pressure off your back and so for us and it's

been fun because i look at man the last 15 years of all those different websites and the ups and the downs, the best people have always stuck. And so we've got 15 years of getting the cream of the crop. And then it was almost like, I'm kind of a superhero nerd, but it's like the Avengers, right? When ClickFunnels came about, we had this Avenger team of people. And we're like, okay, now we've put in our dues. Now it's time to use all of our superpowers to do this thing. And it all kind of came together.

Build it and build it and build it up and then as you were building it up you then went to salesforce you guys invited me you said hey andrew we're in san francisco your hometown do you want to come out i said i'm going to be with the family you said good be with the family it's better than hanging out with us but i still said what are you guys doing in san francisco at salesforce because salespeople don't need landing pages. Yeah, you guys will probably find a way for them to need it. Soon. And then I saw this. This is the last video that I've got. There's no audio on it. I just want it. I want you guys to look at their faces as they're looking up at these buildings, walking through the Salesforce office. Look, they're getting on the motorcycles in the lobby. They're looking all around going,

oh, gee, counting the buildings that are Salesforce labeled. Look at that. Like, oh, what are they doing? Not believing that this is even possible. And you're stopping going, this is Dreamforce. This is your dream is what did you get out of going to salesforce's event um honestly prior to salesforce i was kind of going through like a weird um like a funk in my in my business because it was like again there's the goals right so it's like hey we're doing a million bucks we did that and it's like let's make 10 million a year and then 50 and then this will hit 100 and like what's the next goal like a billion like because like 100 million 200 million is not that big of a difference and it was just kind of like i'm like what's what's the point what's the purpose like we've grown as big as any company that i know and um and then last year um dave and ryan had gone out there and they were telling me

stories like there's 170 000 businesses here and they're telling me these things and it sounded cool but i didn't and they were like going crazy you have to see this so you can believe it and i didn't but there's something about the energy of like seeing something that makes it real and so this year I was like I want to go and just I want to see Benioff speak I want to see the things I want to see the towers I want to just like understand it because if I understand it it's like okay cool now we can reverse engineer and figure out how we can do it and so for me it was just like seeing it um I think in anything in any that's what we teach our entrepreneurs too if your people believe that they can do it they'll do it if you believe you can lose weight you'll lose weight if you can

believe you can grow a company and like i don't know like i believe that the next level is possible for us until i saw it and i was like oh my gosh this is not it's not ridiculous and benioff's not i mean none of these guys are any smarter than any of us it's just like they they figure out the path it's like hey let's look at the path and then let's let's look at that now we can figure out our path and seeing it in person did that for you. And yeah, makes it tangible. It's like, like, it's like your physiology feels it versus like reading a book about or hearing about it. It's like, you see it and you experience it. And it's like, it's tangible. I told you, I asked people before they came in here, what are you looking

for? And a few of them frustrated me because they said, I just want to see Russell. I just want to see the event. I go, give me something I could ask a question about. But I think they were looking for the same thing that you got out of there. And I know they got, I'm going to ask them to come up here and ask some questions. And I want to know about the future of ClickFunnels. But first, I've got to just acknowledge that, that we are here to just kind of pick up on that energy, that energy that got you to pick yourself back up when anyone else would have said, I'm a failure as a husband. I can't do this. Go back. The tension that came from failing and almost going to jail, as you said,

from failing and succeeding and failing again, and still, that is inspiring to see. I want to give the whole ClickFunnels family a big round of applause. Please, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.