Marketing Secrets with Russell Brunson - Conversation Domination - Part 2 of 3

Episode Date: May 27, 2019

Part 2 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination". On this second part of Russell's Conversation Domination Presentation at Funnel Hacking Live 2018 he talks about the different “channels” on your phone that you can use to gain a following. Here are some of the awesome things you'll hear in this episode: Find out what channels would be considered a reality show, a talk show, a sitcom, and radio show. See why Russell is so obsessed with Instagram, and why he thinks it is the most powerful platform. And find out how you can get 10,000 followers quickly in order to use the "Swipe up" capabilities on Instagram. So listen here to the second exciting part of the Conversation Domination Presentation from Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/209-conversation-domination-part-2-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

So I first came to Edward Jones with a great deal of trepidation. When I first met with my advisor, I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment and a lot of support. And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones. We do money differently. Visit edwardjones.ca slash different. Hey everyone, it's Russell Brunson. Welcome back to the Marketing Secrets Podcast.

Hope you guys enjoyed the first of the three episodes of the Conversation Domination presentation. Today, I'm gonna release the second part of this presentation, which will be diving deeper and deeper into it. I hope you guys are enjoying this concept and you're starting thinking in your minds, okay, how do I dominate this conversation? So when my potential customers are on any platform, all they see is me telling my stories and making my offers, all that kind of stuff. And so I'm going to queue up the second part of this presentation right after we get back from the theme song. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture

capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. So right now, the first step in this process is shifting your mindset from buying ads to sell products to buying ads to build your distribution channels. Does that make sense? Okay, so all these things are all pushing you, and I want to build your distribution channels. Does that make sense? Okay, so all these things are all pushing out

because I want to build distribution. So I'm building email distribution, messenger distribution, and the last thing at the very end there says MD. That's the cool stuff we're going to show you tomorrow night. That's the new update inside of Actionetics called Actionetics Multidimensional. So MD, that's what we're talking about here.

It's coming up soon. All right, so all the ads' goal are to build distribution. So now what's the goal of my distribution? Okay, the goal of distribution, of having this distribution channel is to sell stuff. That's it. Some of you guys are all trying to be romantic about it and like, oh no, it's to like build a relationship. Like, yeah, that's all nice. But I want you to understand the reason why people built TVs and they hired the cast of happy days to learn roles and get scripts and build entire show was for one reason, one reason only. So they can sell stuff during the commercials.

Okay? This is the ShamWow guy. I actually met him one time. So funny. I don't think he was advertising during Happy Days, but that's the key. Okay? So what we're doing is we're getting all the distribution so we can build these lists, we can sell them products and services. Like, that's the secret, okay?

So that's the key. Now, what is the typical, there's a couple problems with, like, traditional online distribution, okay? So, like, email and messengers. First thing, like, email, there's kind of a feeling, like, if you email someone more than once a day, how many of you guys get annoyed by that? Like, why is this person emailing five or six times a day? Okay?

There's kind of, like, these unset rules of, like, just, like, once a day is, like, max. And of like these unset rules of like, just like once a day is like max. And some of you guys are probably less than like once a week or twice a week or three times a week. Like there's just kind of like these weird rules where it's like that's kind of as much as you can possibly do. If you get more than once a day, it just gets kind of weird. Messenger is even more intimate. I remember I'm a huge Tim Ferriss fan

and he launched his Messenger bot and I opted in. And the first like 48 hours, I got, like, 14 messages. And I, like, I don't unsubscribe from almost anything because I'm a marketing guy. I love stuff. And I remember being so annoyed. I'm like, he keeps sending these, like, messages so intimate. And so I feel like, for me personally, about once to maybe twice a week is the most I can message with a Messenger before you cause, like, weirdness and disconnect.

Okay, so that's a limit that we have here, okay? If you look at other things like text messaging, it's even less. You text message someone once a day, you're going to jail. Like it's crazy, right? And so they have these limits. So the good limits, but there's definitely limits. So when I understand that, like I have this distribution channel, like what should I do with it? How can I increase how I can connect with people, okay? So what I do is my distribution, my email, my messenger, the goal outside of selling stuff, which is my number one goal, my second goal now is to build the shows on my channel. Okay, I'll show you that here in a second, and that way we can sell more stuff to more people, okay? So I'm using this distribution now to build my channels, to build my Instagram following, to build my Facebook following, to build my YouTube following, to build my podcast.

Okay, so I'm using my once a day, maybe twice a week, whatever those things are. Outside of selling products and services I have, I'm using it to build these channels. Because if I build a channel of 1,000, 5,000, 100,000 people, then I can, on that channel, I can do a whole bunch of stuff more often. Okay? So we're going to be building our individual shows on the platform, okay? On our phone. This is coming back to what Gary Vee talked about earlier.

There's Facebook app, there's Instagram. All these apps are here on people's phones. We're building our personal show on each of these. Some of you guys are probably wondering, like, well, Russell, why do I need a show? I'm selling soap, or I'm selling this, or I'm selling whatever it is you're selling, right? And this is why. How many of you guys remember Arsenio Hall? Ooh, ooh, ooh.

That's it? How many of you guys remember Arsenio Hall? Okay, so Arsenio Hall was a talk show host, big famous dude back in the whenever's when I was a little kid. How many of you guys saw him on a Celebrity Apprentice two or three years ago before Trump ran for president and the whole thing disappeared? You guys remember this? Okay, so there's a really important lesson here. So Arsenio Hall is on Celebrity Apprentice. He's trying to win this huge thing and all sorts of stuff, right? And they're doing a fundraising activity, okay?

And so everyone's out there. They're calling all their famous friends and trying to raise money for some charity. And all the people are out there all calling these people and making a bunch of money. And Arsenio Hall is sitting there and he calls every single person he's calling. Nobody answers his thing. And nobody's picking him. And when the entire thing was over, he raised zero

dollars for the charity by calling his network of contacts. And he's sitting there on this couch this one time, and he says this thing that was just like so powerful to me. He said, when I had my own show, everybody returned my calls. He lost his platform. He lost his show. When you build a platform like this, you guys, everybody will turn your call. The reason why I can get into networks and people that most people can't is because I have a platform.

You understand that? When Tony Robbins was launching his book last year, he asked me to interview him, he asked me to talk about it, all sorts of stuff because I have a platform. And in the markets you're in, if you have a platform, all sorts of doors will open for you, just like Arsenio Hall. You don't have a platform, it's going to be harder and harder and harder.

So that's why there's value in building up these channels, because it opens up insane amounts of doors, plus your followers are there. All right. So if you look at the different platforms, they all work on different premises. One of the biggest mistakes people make a lot of times is that they think all the channels are the same, so they make one message and they spam it out to all the things. It's like, ah. There's things you have to understand about each platform.

If you understand the differences and how to actually publish on them, then it becomes really, really fun. Okay, so I look at Instagram as my reality show. Okay, so if you think about reality shows, think about The Bachelor, think about The Apprentice, think about Survivor, think about American Idol, think about all these different reality shows, right? It's reality. It's like how you're interacting with somebody is like that, okay? And so I'll go deeper than that here in a second, but Instagram is my reality show. Facebook now is my talk show. So think, you know, think Tonight Show, think Ellen, think The View. Like, it's a talk show. That's how that platform is used. Number three platform I talk about is YouTube, which I position YouTube more like a sitcom. So like Seinfeld or Friends. And number four platform I talk about is podcasts,

which like a radio show, right? Like Howard Stern, Glenn Beck. And then there's other channels that are coming. Okay, Gary Vee talks about other channels are coming and we need to be aware of those. Because if a channel comes, you can jump in it quick before it gets too big and you can build out your channel quickly. Big things are happening. So I'm always looking for the new channels. The one that I've been looking at recently is Twitch. How many of you guys have ever seen Twitch before? This is the ESPN of our little phones, except for instead of like people sitting there and watching soccer or football or wrestling or whatever sport, they watch each other play video games. It's insane, right? But if you go to Twitch

and watch those channels, like 100,000 people watch someone play a video game. Like it is like the sports center of our phones. It's crazy, okay? So in your business, could you start a game of business or a game of whatever you do and make it into a thing? Maybe. We're probably gonna be launching a Twitch channel where we all just build funnels all day long. We let everyone, anyway, who knows? This is gonna be fun. But I'm looking for channels coming, okay? So this is one. But as the phone keeps growing, more things are gonna be happening.

Right now, still, there's very few that, again, all the eyeballs. If you look at like the social networks, the ones that have the majority of eyeballs are the four we talked about earlier, okay? So Instagram is your reality show. Facebook's your talk show. YouTube's your sitcom.

Podcast's your radio show. And there's other ones, your blog, Pinterest. Like, there's a whole bunch of other ones as well. And every business is gonna be different. Some of you guys, it's like, Pinterest might be really big for your business. Other people, that might be the worst thing in the world. Some of you guys like to tweet, and that makes a lot of sense. So it's kind of like, it's about what platform works for your business, okay? All right, so the question is, is why do we build multiple shows? And I want you guys to understand this. I had this big epiphany a little while ago. How many of you guys like to read blog posts?

Okay. The weird thing about people who like to read blog posts, this is deep, they like to read blog posts. Isn't that weird? How many of you guys like to watch YouTube videos? Okay, people like to watch YouTube videos. It's really weird. They like to watch YouTube videos. I don't know. How many of you guys like to watch YouTube videos. It's really weird. They like to watch YouTube videos. I don't know.

How many of you guys like to listen to podcasts? People listen to podcasts. They like listening to podcasts. It's really weird. So I was thinking about this, like, Stephen Larson here. Yeah, that's what I was hoping for. So I love Stephen. He's one of my favorite human beings on earth.

And what's funny about Stephen is, like, I know that Stephen's not on Instagram. So if I post anything on Instagram, he's like, I have no idea what you're talking about. But if I mention on my podcast, he's like, dude, I heard your podcast. But he listens to podcasts. He's not on Instagram. There are people who are only on YouTube

and they're not on Facebook. People have the platforms that they love, that they love to be at. And so if I'm only on Facebook, a lot of people don't like Facebook. I'm missing out on huge audiences who are listening to podcasts, listening at different places, okay?

So I like to be everywhere because there's crossover, but people have their favorite platforms. Okay, not everyone likes all the channels. But I guarantee everyone likes one channel. That's where they go to if they're news, the entertainment is there. So I like to be in all the places so I can get to all the different people at all different channels, okay? So my question for you guys is, of all these channels right here,

which one do you guys think is the most important to grow for your own conversation domination? Oh, no, you're wrong. Any ideas? Which one do you think is the most important? You guys are all over the place. All right. So I'm going to make an argument because this is probably a little controversial, but I think I'm right. So I think the most important channel to build first is actually Instagram. What? Like three people are freaking out. Everyone's like, no.

And this is why. You see, this is my framework for this presentation. The cool thing about Instagram is that on email, I can send like one email a week or a day. Facebook, I can send one or two a week maybe. On Instagram, I can literally, with my own reality show, carry this phone around with me and I can do 20, 30, 40, 50 little mini episodes a day. Nobody cares. They look forward to it. It's crazy. Okay? So I promote Instagram because Instagram gives me the ability to promote all the different things I'm doing all the time and actually promote the episode. So a couple things.

Number one, Instagram is your own personal reality show. I promise you when you first start doing this, the people who you love around you will think you're insane. It will drive them crazy because you'll be like, hey, and you're like always on video, okay? It's really weird for my wife at first, I think. She's used to it now though, right? It's tough because like you're documenting this whole process, right? How many of you guys have been watching my Instagram stories behind the scenes over the last three days? If not, you missed. I'm showing you guys everything, the secrets behind that. It's all in there. I'm documenting my...

It's like a reality. I'm documenting every single day all the cool stuff I'm doing. And because of that, I get all sorts of people who are watching those things every single day. Okay? That's number one. Number two is that intimacy is one of the best platforms I've ever seen to build a relationship with the attractive character.

Okay, this comes back to what Natalie was talking about with vulnerability. Like when I'm on a Facebook Live, I'm usually in kind of posture because I'm like doing my show or whatever. But I'm on Instagram, I'm like, I'm at home with my kids. I'm at the pool. I'm doing like, it's this different level of intimacy

where people get to know you at a different level. I promise you, those who watch my Instagram stories, I bet you mostly just feel like you know me a lot better than those who don't. Because a different level of intimacy where people get to know you at a different level. I promise you, those who watch my Instagram stories, I bet you most of you guys feel like you know me a lot better than those who don't. Because a different level of intimacy happens there. Okay? It also gives you the ability to document the journey. Like, I'm documenting this entire journey of this event.

Right? And I guarantee you, all of the 10,000 plus people today who are watching my shows who aren't here, they're going to get tickets before this event's over. They don't know it yet. But they're going to get tickets before this event's over. They don't know it yet, but they're going to. Okay. I'm giving them some severe FOMO. I learned this from Julius. FOMO stands for fear of missing out. So all I'm doing is talking about this journey and they're like freaking out because they're not here and they're missing all the pieces. They're going to see Tony

Robbins backstage and be like, I'm missing out on this stuff. Right? So I'm documenting the whole journey along this process. Okay. Now again, cool things about I Like's channel. You can publish people 20 to 30 times a day, they don't care. Okay, the way it works, I make a little video, and at the end of it, I say, swipe up, and if they swipe up on the screen, it takes them to any website that I want, okay? Before you have 10,000 followers, you can't do that. You have to instead be like, go to the link in my bio, and you can go see the special thing, right? But as soon as you get about 10,000 customers, then you can start doing swipe-ups, which are like the coolest thing in the world. And I'll talk about swipe-ups or how to get 10,000 people here in a minute. But that's kind of the goal, okay?

So what's cool about this, can I show the next slide? Yeah, what's cool about this is I'm doing these stories and I'm documenting my journey and taking people throughout my life. A bunch of really cool things happen. One number one is I can do all sorts of product placement. It's not really like I'm selling stuff, but people buy things like crazy. For example, my wife bought these really cool feet things.

I can't remember what they're called. We put our feet in them and you put some salt in, you put this thing and within like 15 minutes, all this like black, green stuff starts oozing out of your feet. And so we do it with our kids. It's really, really fun. And I'm like, look at our feet.

This is disgusting. I've gotten, I can't tell you how many people message me. Where do I buy that? I need one. What's the link? Like, I need that, right? Like, they want stuff because they're seeing you interact every single day. Can you guys remember American Idol back in the day?

You watch American Idol. Every single, every single host has like a big old Coke on their desk. Like Coke's paying for them to have that Coke there, right? That's not a real thing. It's product placement. So you're like, we're filming in my office. I'm like, oh, hey guys, we're in the bathroom. Here's the two comic club awards.

Man, like, look at me. And I'm talking about these things and people are like, oh, I'm gonna be in two comic club. Oh, we got the new t-shirts today. Oh, these are crazy. Like, I need a t-shirt. Like you're sharing all these things you're doing anyway and people start seeing it

and the product placement's amazing. Number two is you can pre-sell your content. Okay, the goal of my Instagram reality show, outside of like having all these cool things where I'm building connection, is to push people to all the other different things that I'm doing. Okay, so I might be like, hey guys, I'm working on a blog post. I'm talking about this. It's going to be amazing. And like an hour later, hey, the blog post is almost done. I'm going to publish it. It's going to be awesome. How many of you guys want to see it? And the next thing would be like, okay, it's going live right now. I'm pushing it. Here it goes. Oh, it's pushed it. And all of a sudden, they've watched these three or four stories, and they're like, I need to read that post. This looks amazing. And you're like,

okay, next post. Swipe up to check out the post. And all of a sudden, they're like, boom, they're going, and they're checking out the post. Because they're part of this thing with you, the creation of the content. So I'm creating a YouTube video. I'm creating a podcast. I'm creating whatever. I'm talking about it. And then when I get it, and I'm like, it's live now, guys. Check it out. Swipe up. Insane amounts of people start going in and start looking instantly. Okay? So I'm pre-selling my content. I'm pushing people with my content. I can also promote offers and products through it and a whole bunch of other things. Okay?

So I love this. Now, this is the big benefit of Instagram. Okay? When I'm using email and Messenger, I'm focusing on that to build my channels. But the problem is that inside your channels, you have all sorts of episodes, right? If you're like me, you're putting out a whole bunch of content. You're blogging. You're YouTube. you're Facebook.

Like, all these things are happening. And if I went and emailed my email list every time I had a new piece of content going live, they'd be getting like 30 emails a day. And they would hate me, and they'd unsubscribe and be angry, right? So I use my email and my messenger to build these channels up. And then when something goes live in my podcast, those who are already on my channel will hear it. And those who aren't, they're following my Instagram. I'm going to push them back into these individual episodes. That make sense? Instagram gives me the push to all

the episodes, all the content, all the things I'm pushing out there. That's why I love Instagram so much. Okay. If you guys want to see this happening, this is my Instagram thing. If you're not following me yet, just go to Russell Brunson and see, and you'll see behind the scenes what we're doing. We're talking, we're sharing, I'm taking this journey in my life. And then when I have new content, I'm like, oh, check this out, check this out, check this out. Okay, this is powerful, because imagine a lot of people post YouTube video. I'm going to get this a little bit, I just got excited, I'm jumping ahead. Like, you post a YouTube video, right, or a podcast, like, all the algorithms based on, like, how much viewership you get, how fast, right? So if I'm, like, talking about my thing,

talking about it all of a sudden, like, I post the video, and I tell my entire Instagram, like, swipe up right now, and I get 3,000 people to swipe up and actually go and watch the video. I get 3,000 views in the first, like go and watch the video. I get 3,000 views and then the first five or six minutes of this thing, it spikes everything else and it amplifies everything else you're doing on every single one of your channels. Does that make sense?

Okay, so it's really fun. So if those of you who've used Instagram before, this is the little block right here. You click on Instagram, then you click over there at the top. The very top across to the top are my little reality show. So this is my reality show.

Who else is on that? I think Natalie's up there. This is Natalie's reality show, Kaylin's reality show, Alex Sharfman's reality show, Rachel Peterson. There's, holy cow, four of our speakers' reality shows are all at the top across there are mine.

So you click on the one you want to watch, and they pop up and you're like, oh, there's Russell and Nora. What are they doing today? She's so cute. Oh, she doesn't want to go to school today. She's angry. Oh, Russell got a new blog post.

I should check it out. Boom. I got you. Right? Connection. Now you actually care. Most time you write a blog post and you email your list or whatever, nobody cares. Here they care because they're part of that journey of like, I'm writing this thing. I'm doing research. This is what I'm talking about. Oh, you guys are going to love it. Check out the picture I just posted right here. Oh, I can't wait for this thing to go live. And then it goes live and they're part of it with you. Okay, if they've been part of the creation process, they're going to be more engaged as you actually do it.

They're actually going to care. And that's what Instagram stories give you. Okay, I'm not going to have too much time to go into this, but there's an amazing article by Kevin Kelly. I talked about this last year's event too, called 1,000 True Fans. And his argument is basically like, if you have 1,000 true fans that are following you,

that's enough for any type of creator to have an entire business to run their whole life off of, right? So who are my true fans? Like my true fans are people who are following me throughout the day, watching me. Like my definition of true fans, someone who's on Instagram,

who every single time I publish something, they're there. Okay, and I know who we are because you can click on the button, see all the people, and I'm like, oh, I know exactly, I can see exactly who those people are. They're your true fans. Okay, so I love Instagram, and that's kind of the key. All right, so to show you guys how this all works. So I wake up in the morning. I'm like, hey, I'm in bed, you guys. What's going on? And I'm like,

oh, here I'm with Nora. She's so awesome. And then Nora, say hi to everybody. Oh, and then I'm like, hey, you guys, Funnel Hacking Live, six days away. Swipe up right now if you haven't got your tickets yet. It's gonna be awesome. Like, swipe up and just go for it. And I'm like, oh my gosh, you guys, I'm in the bathroom right now at ClickFunnels, and we actually have this, the nude squirrel painting. Somebody just hung them in the bathroom. Check this out. I showed the nude squirrel paintings in our bathroom, and then my next one, I'm like, you probably don't know what the nude squirrel joke is. It's probably really awkward. I even showed you this. So if you swipe up right now, you can see this really cool video about the nude squirrels, and my joke will make total sense at that point. They swipe up, boom,

it says on clickfunnels.com to go watch the new squirrel video. What joke will make total sense at that point. They swipe up, boom, it says clickfunnels.com to watch the new scroll video. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love.

It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you

close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue.

Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams,

and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like

10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in

the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, working genius, two G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off.

But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. And then I'm like, Hey guys, we're in the hallway right now. Check out our two combo club winners. How many of you guys, like we have 258 people who've gotten two

combos. That means they need a million dollars in a funnel. It's exciting. Hey guys, check us out over here. And they're like, hey, I just posted a new podcast called Marketing Secrets. You guys check out. I'm talking about da, da, da. And all of a sudden, boom, now they're listening to my podcast. So throughout the day, I can get somebody to do my blog posts. I can watch my video. They can listen to my podcast and they're connecting and they're watching. I watch you guys who are watching me, right? All day long, I'm doing it. I can tell that every time you have a break, you're checking your phone and watching. I'm the same way.

I take a break from something. I'm like, who are the people that I actually care about that have reality shows? I'm interested in their life. Who can I watch? And I'll watch one of them, two of them, three of them, four of them. Then I go back to work. And I'll work for a little while. I come back.

Like, okay, what's happening in the world? Oh, listen, I'll start following the people I actually care about. The same thing will happen for you. Your people listen to you all throughout the day. They'll be connected to you 5, 10, like, okay, what's happening in the world? Oh, listen, I'll start following the people I actually care about. The same thing happened for you. Your people listen to you all throughout the day. They'll be connected to you 5, 10, 20, 30, 50 times a day. It's crazy. And they'll actually care about what you're doing, and they will connect with you, okay? This is Gary Vaynerchuk. Watch his. Here's Gary at a book signing. Here's him signing more books. And he's like, oh, if you want my book, swipe up to get my book. And he's like, swipe up to get my book. And then he's like, hey, I made a video about me. You should swipe up and watch it. And he's like, hey, swipe up to watch my book again

and my video. And same thing he's doing as well. Building connection, taking people on the journey, pushing to the individual content that you're pushing. Okay. This next one, this is Sarah Wells. She didn't know I was going to be posting videos of her. She's here somewhere in the audience. She runs our Best Bites blog, which is like a cooking blog. And they've got a whole bunch of other things as well. And so I was watching, as I was doing this presentation, I was watching her. She's one of the channels I watch. And so here's her right now, and then she's talking about, I can see my pictures here, one of their products. I swipe up for the product, and here's the whisk that we sell. And then they're back to her family, talking about stuff, sharing messages with their kids, bringing people on the journey, showing her fingernails,

and then swipe up to get the fingernail polish. Product placement. Boom. And then here's the next thing. So she's taking people to the same journey and pushing them to the different content and the things that she's selling. Okay. That's why I love Instagram. And so this is literally going to be your reality show. Okay. A couple of things. The goal of your reality show is to get people to, you're getting live, you're giving comments, you're giving people engagement, you're building rapport and a bunch of other cool things. Okay. All right. A couple of things. How do you get to 10,000 people quick? Because that's the goal. When you get 10,000 people, it unlocks the swipe up. Prior to that, you can't do swipe ups. It's

like, how do you get 10,000 people as quick as possible? So I'm going to walk you through what I would do. Number one is use your distribution channels you're building up. You have email, you have Messenger from the stuff we're talking about before. Use that to push people to go subscribe to your Instagram, Okay? Build the channels from distribution you already built. So if you're already big on Facebook or on YouTube or other places, use that to push people in. If you notice when I came to this event, you notice I posted on Facebook. I posted like three or four different places. I'm like, I'm going to Funnel Hacking Live. It's going to be amazing. If you want to see behind the scenes, go to Instagram.com

slash Russell Brunson and follow me. It's going to be amazing. We've got four or five thousand followers. Just me telling other platforms that i'm coming here to come follow me so everything else you're doing like push people back that if you want to see behind the scenes like come to my reality show it's not every single day it's so exciting come check it out okay number two are paid swipe up ads so you can actually target people who are most likely to buy your products and run swipe up ads so here's the swipe up ad hey my name is russell brunson and in the last 12 months i've helped 93 entrepreneurs make at least a million dollars inside of a sales funnel. If you want to learn how, then click on my profile, follow me on the journey,

and I'll show you how you can do the same thing as well. Click on it. That's it. I mean, I saw that ad and that's how you follow me on Instagram. Somewhere you saw that and you're like, click on it now. Now you're mine. Now you're part of the reality show. Would you like to see behind the scenes of what we're actually doing each day to grow our company? Now you're part of the reality show.