Marketing Secrets with Russell Brunson - Correctly Crafting Offers, Cultivating Traffic & Writing Your Own Ticket with Myron Golden

Episode Date: May 27, 2024

Myron and I set the frame for this episode as a perspective of helping a beginner, what they’d actually do to succeed, but we went in an entirely different direction than I was expecting. Myron shares the foundation of crafting your offer to reach your goals, while utilizing your resources to grow and cultivate an audience fast and quick. If you’re not a beginner, then this episode is going to give you vision on how to craft high ticket offers and sell confidently, such as the 3 million dollar offers Myron sold just last month! Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. I don't know if you're taking flying lessons, but flying lessons are amazing.

It's like flying lessons. Like flying an airplane. Flying an airplane. Okay, no. Will teach you so much about life that it's not even funny. Like all the lessons that are in there are almost immeasurable.

So an airplane has to be going about 140 miles an hour to take off, right? So when you go down a runway and you're picking up ground speed to get to the point where the plane will take off, you reach a point on the runway where it's so far down the runway that you can't stop without crashing into whatever's at the end of the runway or you have to take off. So they call that the point of no return.

But I don't call it the point of no return. I call it the point of no return or the point of no return. But I don't call it the point of no return. I call it the point of no return or the point of no rewards. And here's why. Because the point of no return is only the point of no return if when you get to that spot, you're going fast enough that you can't turn around. And so the reason most people struggle their way through life is because they ooched their way up to the point of no return, but it's not the point of no return for them because they're not going fast enough to take

off anyway. So they can retreat and go back and start over and they keep getting close, ooching up. No, today's not the day I'm going to take off. And they go back to the starting. And then today's not the day you have to be going so fast. You have to be so committed to your outcome that when you reach that point, it's either we're going to fly today or we're going to crash and burn, but we can't go back. Most people are unwilling to put themselves in a situation where they can't go back. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets

Podcast. What's up, everybody? Welcome back to the Marketing Secrets Podcast. We've got a really cool show for you today. I actually just got done with an interview with Myron Golden, and this episode, you guys are going to love. We talked about a whole bunch of stuff, but we kind of set it through the frame of if someone's just a brand new beginner and they're trying to figure out how to be successful online, what do you actually do? And this it's fascinating because this conversation went in a direction I was not thinking it was going to go to, you know, I thought like, Oh, let's create a product. Then we're going to write a sales letter. And it was not that it was like, it was more like the actual foundation of things. I figured out what is the problem that

you're going to solve and how do you do that? And how do you create an offer that people will spend a lot of money for? Cause you can make an offer that's, you know, a dollar or $10 or a hundred dollars. How do you make an offer where you can get to your goals? Million dollars, 10, but whatever your goal is a lot quicker. And so while this was definitely something we created for beginners, uh, I think even people were very, very advanced. Like you're gonna learn some really powerful, uh, really cool things. Um, if you've been stuck in the past, like, um, trying to be successful, like I don't have the resources to be successful. This podcast would go deep into how to become resourceful and how to use the things around you to actually be successful. Uh, Myron's going to talk about, uh, getting rich

quick versus getting rich slow. Like which one's better. You know, I think most of like, Oh, the get rich quick schemes. Like I don't want to get rich quick. He's going to kind of reframe that for you guys in a way that I think is going to be really, really powerful. Um, Myron's going to tell you guys a story about the very first thing he launched online. Like you had an offer, he put it out there, but you didn't have an audience yet. This is, and this is a long time. This is before Facebook, before Instagram is like, how did he actually get the audience out there to know what he was like that he was aware that he was, that he existed. Right. But it's a lot of you guys, if you're getting started, it's like, how do I get traffic initially? Um, he shows you exactly what he did. And this is back again, a long time ago,

back in the teleseminar days. And then when he shared that, it reminded me of something we were doing today with podcasts that you can replicate. Um, but you can replicate even faster. So if you don't have an audience yet at all, I'm gonna show you as the number one secret to get, uh, in front of a whole bunch of big audiences very, very quickly, uh, with your message. And so, um, anyway, for anyone who's, if you're beginning, this is gonna give you a really cool blueprint to get success fast. If you are someone who's advanced, um, this is going to give you a really cool blueprint to get success fast. If you are someone who's advanced, this is going to give you some ways to increase your offers. If you want to have, you know, a 10,000, a 50, a hundred, 150, a million dollar offer, you're going to learn how to do that as well during this episode.

In fact, before we started filming, Myron actually told me about his million dollar offer and he closed three of them last month, which is crazy. So a lot of cool stuff you get from this podcast interview. I hope you guys enjoy it. With that said, I want to introduce you guys officially to Mr. Myron Golden. All right, everybody, welcome back to the channel. We're here today with something you guys asked for. You're like, man, can we get some more Myron Golden? And obviously you can go to his channel and check him out, but us together, come on now, we have way more fun. Teamwork makes the dream work, brother. So good. And today we want to talk about, a lot of people were asking, last time we talked about Bible success stories and things like that,

how to use the Bible as the greatest success guide of all time. And a lot of people wanted, especially beginners, wanted some tangible stuff. Like, how do I start making money? How do I start doing these things? And I wanted, there's something you talked about at Funnel Hacking Live one time that I'd love for you to lead with. You talked about the difference between getting rich and getting slow. Some people are like, you don't want to get rich quick scheme. Oh, like I want to, but we talk about the difference of getting rich quick and getting rich slow.

Right. So it starts with the question, if you make a million dollars, are you rich? And the people who are watching on YouTube right now, you can just answer that question in the chat, like in the comments. If you make a million dollars, are you rich? That's a good question. And some people would say yes. Other people would say no. I would say it depends. How long did it take you to make it? Because if you make $25,000 a year and you work for 40 years, you've made a million dollars.

Are you rich? No. What if you make the same million dollars in one year? Yes. But it's the same amount of money. So it's not the amount of money that makes you rich or poor. It's how fast or slow you make it. Wealth denotes speed.

So my philosophy is this. Either get rich quick or you'll stay broke for the rest of your life. You might as well. You might as well get rich quick. It's funny because you see on the internet, it's like, oh, it's a get rich quick scheme. It's like, I hope so. You better hope so. Exactly. Exactly. Exactly.

Like, quick means, to me, get rich quick, to me, means in your lifetime. Yeah. Right. Before it's too late. Yeah. Yeah. Exactly. While you still have enough energy and vibrancy in your body to enjoy it and to give money

to the people that you love and the causes that you care about. Like, while you can still make a difference. Like, why travel the world when you can barely get out of a car when you love and the causes that you care about. Like, while you can still make a difference. Like, why travel the world when you can barely get out of a car when you can travel the world while you've got vitality? Yeah, such a good thing. So my question then for you is, because you, if we go back in time, when we first started hanging out nine or ten years ago, I think I told the story on the last video,

but you came to Boise at an event and you came to the hotel and you weren't able to. This hotel or the hotel that's right next door. Yeah. You weren't able to afford a room in that hotel. Could not afford a room. Now fast forward nine years later, you flew here private.

Flew here private jet. Brought three members of my team with me and we're all staying at the hotel and I got me one of those terrace suites. Yeah. Yeah. So yeah. So it's, it's very different.

And those things are not the things that matter the most, but we can't pretend they don't matter. Yeah. Yeah. So, yeah. So it's, it's very different. And those things are not the things that matter the most, but we can't pretend they don't matter. Yeah. It's much easier and much better to travel. Anyway, we'll get into that. You guys, that's a video for another day, but this video I want to talk about because obviously you went, you know, nine years from there to here. And, and the question people are asking is like, well, okay, what's the tangible? Like, how do I start? What do I do? And I know you do a lot of stuff around offers and challenges around creating your own offer. I think initially people understand the first thing is for you to be successful, you actually have to have something to sell.

People all the time are like, I'm on the internet trying to make money. I'm like, what are you selling? Well, I'm trying to make money on the internet. How do you start? Phase number one. Believe it or not, it doesn't even start, in my opinion, it doesn't really even start with having something to sell. It starts with the ability to solve somebody else's problem.

I did a whole video on the fact that money is not wealth. Okay, if money is not wealth, what's wealth? Wealth is your ability to solve problems for somebody other than yourself. Because if I can solve a problem for somebody other than me, that person will pay me the money they have in their pocket for the solution that I have in my mind. And so I have to become an active, aggressive, other people problem solver, right? That's where it begins. And so one of the reasons beginners have a hard time making money is because they're attempting to solve their own money problems instead of seeking to solve somebody else's life problem. If you solve somebody else's life problems, if those life problems are big enough when you solve them and there is a big enough pool of people who have them, oh, you will

solve all of your money problems. Yeah. So fascinating. This is an interesting reframe because you're right. I bet most people listening who are struggling, it's like, that's the question. Even when you're teaching, even when you're talking about sales, the reason people struggle with sales is because they hope the people they're talking to buy. When I'm selling, I'm totally divorced. Totally. Like, I don't mean kind of, sort of, or pretending to be. I am totally disconnected from the outcome of this conversation. I am only seeking to serve. I was having a conversation with one of my clients and some of my team this morning at breakfast.

And I said, you know what would change the world in an instant? Like in five minutes, the whole world would change. What if everybody woke up and made it their mission to figure out how to make everybody's day who they met brighter because they experienced you? That would change the world in an instant. If I focus on, I've got to make sure I'm going to be with Russell. I've got to take care of Russell. I'm going to be with my wife. I've got to take care of my wife. I'm going to be with my son. I've got to make sure he's taken care of. If I obsess over you and everything fiber of my being is to serve you, if it's to serve you joy or happiness or gratitude or

appreciation or a solution to a problem, if that's what I obsess over, you will always have room for me in your life. But if every time you see me, I'm seeking to get something from you, it'll be just an icky relationship and you'll resist the idea of my presence. And so because I'm not, even when I'm selling, I'm, this is going to sound weird, but when I'm selling, I'm not trying to make a sale. I'm making people aware of a solution that I've created that seems to me to be the best solution I've ever found for this big problem that they have. And that's where it starts, man.

That changes the game. I heard, um, I had a conversation with Rich Sheffrin. This is probably like 15 years ago. And I remember he said something that was so profound because he was like reading all these books and studying and all these things. And he said, Russell, I get paid to think for a lot of people. And I was like, oh, and I started thinking about that.

I was like, that's how you get paid or I get paid. So we have to think for other people. We have to do what other people aren't willing to do. So I put in the reps to become a master at my craft. So for me, when I started falling in love with funnels, that became my thing. I was like, I'm going to become the best in the world at this. And so I put in the the reps to become a master at my craft so for me when i started falling in love with funnels that became my thing as i'm going to become the best in the world of this and so i put in more time and energy and effort than anybody else right because that way when somebody came to me it doesn't matter what business what problem was like i've got a funnel that i

know exactly how to execute i know what it looks like you know i've we talk about this concept of funnel hacking like i funnel hacked more funnels than any person on this planet i got thousands and thousands i've seen every variation of selling online from you know and like that's why i'm able to solve people's problems so again you come back i gotta figure out make money it's like no no figure out like you said what's the problem you're gonna solve and then like you get paid for to be able to think for a lot of people so so you got to go out there and become the best like how do you become amazing at whatever your craft's going to be and the better you get at that the more people you can serve more people are going to come to you and it just it fixes all the rest of the wrong 100 it comes down to mastery i i like to share with my clients and my team and everybody thinking is the hardest

work most people never do people will maintain a state of physical diligence and work very very hard at what they already know is not working so they don't have to spend time thinking about what will work better that's how averse people are to thinking. So Rich is, I knew it was brilliant, but that's one of the most brilliant things I've ever heard. Yeah, super. Yeah, every time I think about it all the time, especially if I get tired or if I get, whatever the thing might be,

and I'm like, man, why am I doing all this work? And it's like, oh, well, I'm getting paid to think for a lot of people, so I need to read another book. I got another podcast. I got to keep studying. I got to keep doing these things. You have to read the books they won't read you have to think the thoughts they won't think yeah so good man yeah and people are um like you said thinking so hard people and it's fascinating to me because like you said they'll do they'll do so much more work to not actually have to think and figure out the solution

and it's been interesting for me i've been i'm writing a book about success and personal development so much of it is thinking, right. Um, and like understanding how we think and things like that. But a lot of, a big part of it is just like being able to sit with a problem long enough to figure out the answer.

Most people, they have the problem. They go, I can't figure it out. You know, like I'll ask, I'll go look for another problem or ask them a question. Like,

Hey, what do you think about this? Like, I don't know. And then as soon as they say, I don't know, it just stops. They, they stop thinking. And instead of like, let me think about that for a minute. And then like, for what do you think about this like i don't know and then soon they say i don't know it just stops they stop thinking and instead of like let me think about that for a minute and then like for me i'll think about it i'll think about it like but i have to be quiet

if i if i go and listen to the podcast reading the book during that time like i can't think like now i'm thinking about my my mind's being distracted it's like how do i sit in the moment of this thing for a long time i had a situation the other day um todd my business partner click funnels he messaged me with this problem. And it was a big, it was a big problem. And it was funny, it was right before my birthday. I was packing my bags. We're about to leave to go to Miami to watch UFC 299, everything.

Todd messaged me this thing and I'm like, oh, and I messaged him back. I'm like, oh, I didn't, whoa, okay. And I, you know, I was like, okay, let me think about that. I stopped. And then for the next hour, I'm packing my bags and stuff. And I'm not listening to him, just sitting there thinking and thinking. And with about 15 or 20 minutes of me being in that state long enough also it's like what about this and this and all these things are popping up and 15 minutes there i voxed todd back i was like all right i got i got the solution here it is i'd rattle off to him and he comes back he's like how did you come up with that i was like

i just sat with it for a few minutes most people freak out and they think about the worst case scenario this and it's just like right let's just think about like what do we know like we've been doing this for a long time this the solution is there right so i don't believe that god gives us any problems that he doesn't also give us like the solution or the ability to solve the problem but we got to be willing to like dig through it to find it so good it's interesting okay so that's number one is we figure out the problem we figure out the solution now how do we turn that into a kind of because there's there's we have to craft something right and then we have to sell but how do we how do we take how do we turn that into a kind of, because there's, there's, we have to craft something, right? And then we have to sell, but how do we, how do we take, how do we turn that solution into like profit? Yeah. To a sellable asset. So yes, to a sellable asset. So, so for me,

I think about, okay, it depends on how, like how fast is fast for you, right? Um, I can solve a $1 problem for a million people and make a million bucks, or I can solve a $1 problem for a million people and make a million bucks, or I can solve a $10 problem for a hundred thousand people. I can solve a thousand dollar problem for a thousand people, or I can solve a $10,000 problem for a hundred people, or I can solve a hundred thousand dollar problem for 10 people. And, and, and, and, and so when you're first starting out, it's hard for you to believe, but maybe it wasn't hard for you, but it was hard for me to believe that there was somebody out there who would be willing to pay me $10,000 for something or a hundred thousand or 3000 for that matter. I remember when I did my first premium value offer, I made the price in my mind so high. I knew nobody would ever pay me

for this solution, but I said, if I don't make the offer, the offer I don't make is the offer they can't take. So I put the price tag on it. $3,000. Exactly. And I didn't care if they didn't buy it. I was doing it for the reps more than for the revenue. And two people bought it. Wait. And there were only maybe 10 or 15 people in the room. Two people bought it. Wait. And there were only maybe 10 or 15 people in the room. Two people bought my $3,000 thing. Like, what just happened? Oh, the price was too low. The next time I offered it, I made it $4,000.

Seven people bought it. So back up to answer your question. I think that the first thing we have to do is we have to find a big pool of people that all have the same problem, right? Whatever that problem is, it's either going to be a financial problem, relationship problem, a health problem, but a business problem, some kind of problem, a technology problem, a software problem, a leadership problem, a delegation problem, an automation problem. But there are all kinds of problems in the world.

There are all kinds of people who have problems. And the bigger the pool of people is and the deeper their pockets are, the more I can charge for the solution. And the reason I can charge more for the solution if their pockets are deep is because people with deep pockets have problems that cost them more money if they don't solve them. And so then after I figure out what the solution is, because I sit there and I think about it, one of the things I think about when I'm thinking about their problem is how much is it costing them not to have this solution? And so when I present it to them,

before I ever show them how much my solution costs, if they say yes, I show them how much it costs to say no to my solution before I show them how much it costs to say yes, because I've evaluated that. And some people think, well, yeah, but that's true for making money offers. That's not true for other kinds of offers. Sure it is. So one of the people who's in, who I met in your mastermind, who's also in my mastermind is Annie Grace. And she teaches people how to get control over alcohol. And, um, I remember the first time she ever bought a coaching program from me, it was $25,000. And she had an event coming up and

she says, Myron, I got an event coming up in two weeks. Do you have any tips for me? I said, it depends. What are you going to sell? She said, nothing. I said, is it okay if I coach you? She said, sure. I said, that's the worst idea I've ever heard in my life. Like my face melted, right? And she said, oh, what are you going to do? I said, what are you going to do if you're not selling them something?

She said, oh, I created this 80-page manual. We're just going to work through the manual during the three-day event. I said, can I coach you again? She said, yeah. I said, that is the second worst idea I've ever heard in my life. She said, well, what should I do? I said, sell them a coaching program. What do I put in it?

Take the stuff from that 80-page manual and put it in the coaching program. Well, how much should I sell it for? What would make you smile? She said, I don't know, $4,000. I said, great, sell it for $6,000. What? How do you do that? Well, just so happens, said, I don't know, $4,000. I said, great, sell it for $6,000. What? How do you do that?

Well, it just so happens, Annie, I've got an event coming up Monday and Tuesday. This was on a Saturday. Monday and Tuesday. Fly out now, quick. Right. Change your flight. Instead of going home to your four kids, come to Tampa. Spend two days with me on Monday and Tuesday.

This is my promise to you. You've got 170 people coming to your event, my promise to you is if you come to this two day event and you do the stuff I tell you, worst case scenario, instead of having this event, that's going to cost you 50 grand, you will do a minimum of $170,000 in sales. And she looked at me with all the sincerity that a human being could have. And she says, but how can you say that? I said, because I understand how it works. She said, okay, I trust you. She changed her flight, wired me $25,000, showed up at the event, went back,

two weeks later did her event. She kept on sending me questions on Voxer. What about this? What about this? And I answer all her questions. I'm giving you the short version. She did her event two weeks later. She texted, she Voxed me with the video. I actually still have the video. I can send it to you if you want to. Anyway, it was great. She said, Myron, I just finished my event. She's not teaching people how to make money. She's teaching people

how to get control over alcohol, not even teaching them how to quit drinking. She said, Myron, people came to me thanking me in tears for creating this program. They said, this is exactly what they've been waiting for. She did $264,000 in sales because she created a solution. And she said, but how do I charge for this? So that's the question you asked me. How do you charge for this? It's not a make money offer. I said, here, I said, okay, but it doesn't cost them anything if they don't buy it. Oh, it doesn't really. Has anybody ever gotten divorced because they couldn't get control over their alcohol? She said, yeah. How much do divorces cost? Well, at least half, half of what everything. And I said, have any of the partners who divorced their spouse because they couldn't get control over alcohol gotten in a relationship with a new

partner? Yes. Have any of the people who gotten in that relationship with a new partner ever had one of the children molested by that new partner? Yes. Have any of the people who've gotten in that relationship with a new partner ever had one of the children molested by that new partner? Yes. Have any of the children that have ever been molested by that new partner ever committed suicide because they were molested by that new partner and felt like they didn't have anybody to talk to? Yes. How much do divorces cost? How much would it be worth not to have one of your children molested? How much would it be worth not to have them commit suicide because they feel like they have no place to go. And if people who get so toe up from the flow up by drugs or alcohol or whatever, realize that that was the ultimate price they were going to have to pay, they would get control over it. But you have to show them

how much it's going to cost if they don't get it under control. She said, Oh, now I get it. Yes. And I said, you said you're the best at this. You said there's nobody else that has the stick rate and the results that you have. Are you the best? Oh, I'm the best. I said, I thought you said you love these people. She said, I do. I said, then why would you let them come to you, the person who has the best answers for them, and then not sell them something, but let them go out into the marketplace and pay $30,000 for a rehab center or $25,000 for this, that, or the third when they could pay you $6,000 and they could have victory for the first time in their adult life. She said, I never thought

of it that way. I know why you paid me so you can think of it that way. So anyway, so, so I showed her the cost of them not getting the result and then she showed them the cost and they came to her thanking her in tears paid her and their lives have been changed forever yeah i want to i want to make sure everyone caught that because i think what people miss a lot of times is they think i'm selling a course the course is worth a thousand dollars i'm selling a mastermind mastermind is worth this and you're saying it's not the tangible thing it's the benefit what what comes from that thing the fruits of it right because that's the shift right like me getting you to spend twenty five thousand dollars and we turn to boise idaho for a mastermind that uh you know to come here and you couldn't buy a hotel

room it wasn't the twenty five thousand dollars got some mastermind costs right it's it's the transformation that happens as a result of the transaction too many people who are selling things are seeking the transaction and if they obsess over the transformation of their potential client more than they obsess over the transaction that's when the game changes yeah so fascinating so it comes down to the steps like first off is figuring out exactly what what's the problem you solve then figure out how you how much it costs if they don't solve it and then so let's say the problem's going to cost them ten thousand dollars if they don't solve it i feel very comfortable charging them a thousand dollars for that because now that because if i said to you russ i'll tell you what if you give me a dollar i'll give you ten dollars would you take that deal yep well who only an idiot would say no to that right okay tell

you what you give me ten dollars you give you a hundred would you take that deal? Yep. Well, who only an idiot would say no to that, right? Okay. Tell you what, you give me $10, I'll give you a hundred. Would you take that deal? You give me a hundred, I'll give you a thousand. You probably don't want that one. I'm taking it. You take it. I mean, you give me a thousand, I'll give you 10,000. Still, you want it? Still in. What if I said, you give me 10,000, I'll give you a hundred thousand. You still want it? Yeah. What if I said, you give me a hundred thousand, I'll give you a million. What would you say to that? Yes. What if I said, I'm only going to do one? Which one would you want? The first one or the last one or one in the middle? The last one. Why? The last one's the most expensive, but you still said the last one. Why?

Because you understand now how to think like a person seeking a transformation and not a person seeking to have a transaction because you realize that you're thinking about how much it's worth more than you're thinking about how much it costs. The cost is irrelevant. The cost is just the cost. There's a cost to say yes, there's a cost to say no. Which one costs more? So my formula for calculating how much I should charge somebody for something is if I can help them 10x their return on investment in 12 months or less, my price is not too high. Now, it doesn't have to be 10x. It could be 2x.

It could be 3x. It could be 5x. It could be 20x. It could be 500x. But for me, what I feel comfortable with, I feel like if I can help somebody have a 10x return on their money inside 12 months, I've not charged them too much. So fast forward, last year, the same woman, Annie Grace,

she bought a $350,000 coaching program from me. And I just recently spoke at her event in Tampa, Florida, and helped her figure out a premium offer that's going to change not just her business, but change the world. And she did a million dollars of revenue in a day. For the same, so people are like, how can you charge somebody $350,000 to spend a day with you?

Because I understand that making $5 million in 12 months, understanding the stuff that I'm going to share with them, it's a cakewalk. But I wouldn't to share with them, it's a cakewalk. So it, but, but I wouldn't sell that to everybody because everybody doesn't have the ability to solve a $3.5 million problem for the marketplace, but she does. Yeah. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last funnel hacking live. Cause I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access

to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book

called the revolving pricing method. And it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your

funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal. And let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni

talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately.

I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20%

discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then we'll take the test. Again, it takes you 10 off. But then go take the test. Again, it takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable

to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com

and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. I'm turning back like when I first got started in this business, because the very first thing I sold was, as you know, a DVD teach people how to make potato guns. And that you said, there's not a big market for that. People aren't going to spend a hundred grand or five grand or even a hundred dollars for DD, right? But I did that and I learned the process

and from that little business, my first business that had success was making like five grand a month or something when it was running before Google shut me down. But I was like, this is amazing, right? And I remember one of my friends

actually invited me to speak at his event and I'd never spoken to marketing. I'd never taught marketing. It wasn't my, that was not my plan. My plan was to make potato guns for the rest of my life. That was the big idea.

So we're doing these, we're doing this. It's like I go to this event and I show up and I'm wearing a shirt and tie and my glasses, my shaved head because I thought business people

had to wear shirt and ties and I come and I, I just taught my process here's step one or step two and I showed exactly what I did. I showed my little funnel of my potato gun. I explained all the different pieces of it.

I saw that video somewhere. We should like relaunch on YouTube. Like here's here's 21 year old russell first time ever teaching potato gun secrets anyway but that was the very first thing but i was teaching to business owners who know how to problem and it was deeper for them and they saw that and um i remember afterwards people like this is amazing like i want a business that's making me five thousand dollars a month on the side and all of a sudden i'm like well what would you pay for that right and it was interesting and i but it didn't click for me still i still like i'm a potato gun selling guy i didn't think about that right and when the event got done they gave me a dvd of

that presentation and i was like oh so i put it online and i started selling a few of them people were buying it and it was just kind of this cool thing and i remember um i joined a mastermind group with matt fury who he was the wrestling guy right so i was like i'm a wrestler so i like i connected with him mentally i'm like i love this guy and i was selling potato gun Fury, who he was the wrestling guy. Right. So I was like, I'm a wrestler. So I like, I connected with him mentally. I'm like, I love this guy. And I was selling potato gun DVDs. He was selling like old farmer burns wrestling courses, you know? So I joined his mastermind group. And I remember this is before webinars, before zoom was all in teleseminars, uh, which we've talked about teleseminars a lot before, but I jump on this teleseminar for my very first coaching call. And I remember, I don't know how many people were in the room, but he's talking for a little while.

And then he has a hot seat. So his first guy comes up. I still remember the guy's Brooks cubics. I ended up buying all Brooks's stuff. I, one of my favorite people. And, um,

and Brooks is like in the weightlifting market. Like he lifts weights and he has a couple, he has a book called dinosaur strength training and, and these DVDs. And like, and so Brooks is on like, Hey Matt, what would you do if like to me to like take my business to the next level?

And you know, he's like, I got a $20 book and a $50 DVD teaching weightlifting. And I've got, you know, however many, 10,000 customers. And Matt's like, well, you know what you should do? I bet you there's a percentage of those customers who, who would, who would think it was really cool to come to your house and actually lift weights with you. You should put an offer out to your list, charge $5,000 and come to your house. And, uh, and you'll get 10 of them to show up and you make 50 grand. And Brooks is like, that's amazing. I'm going to do it. And I was like, huh? And then

the next person got on, I think they were an artist if I remember right. And, uh, same kind of thing. I've got a product of this. What should I do, Matt? And Matt's like, you know, we should do, I bet some of your students like to come to your house and do art with you. You should charge $5,000, have them come to your house with you. And that person's like, Oh, I'm going to do it. And then the third person came on same advice after three times in a row. I was like, you know what I should do? I should have people come to my house and I'll show them how I'm doing my potato gun business. Right. And so I sent an email out to this little list. I had people who bought the DVD. I was like, Hey, you saw the DVD, right? How many guys like to come to my house? And I'm going to show you guys how we actually

send, you know, word for word. I sent out like that night after the thing went out and I put it, I remember I set up a PayPal button. That's all it was PayPal button, $5,000. I sent a link to this PayPal button and, um, I sent it out and next morning I woke up and nothing happened. I was like, oh man, that Matt Fury scammed me. And then it showed up like three or four o'clock in the afternoon. I'm sitting there working on whatever. And all of a sudden this was ding, ding. I look over and my PayPal account hit $5,000. Someone bought it. And I was like, someone gave me $5,000 for me to teach them I made a potato gun business.

And I was like, I don't know what to do, you know? And then like the next day, 10, 11 o'clock in the morning, boom, second one came through. I was like, I have two people who just sent me $5,000 to do a thing. And then I had a third.

So three came through and I was just like, okay, so I made like 15,000. Like that's more money than I made my entire potato gun business up that point that fast. And, um, and then I was like freaking out cause I'm like, I don't know how to run an event or I'm like, I don't even know what to do. I've never done this before. Um, and so I'm kind of freaking out. And so, um, I like ran this hotel room just actually down the street from here. And then I remember thinking like, if I had paid $5,000 to learn from this guy and if I showed up and it was just me and two other people, I'd be like, am I in the

wrong room? So I call all my friends, my family members. I'm like, you just want to come out. And like, I have some people who paid five grand to learn this stuff. You guys want to come and learn too. Like you're invited. Just don't tell them you didn't pay. Cause I need to make sure there's some people in the room. And so my friends, my dad came, my family members, and we did this little event with like 30 people. And for three days I taught this process and it was the coolest thing in the world. They loved it. Everyone loved it. I recorded it all. And, um, that's like the way I got started in the very first time was just like, I put the offer out there and not thinking anyone would buy it. And three people bought. And then I was like, now I'm in business. Now I'm like, I'm a now officially business coach, you know?

And it started the, the wheels. And I was just like, this is crazy that like, that people would pay me for that. But like we talked about, like i've shown them how he's building a five thousand a month business for them to pay five thousand dollars learn to make five thousand dollars a month that's that's one ten you know if they do it over 10 months like it's it's a no-brainer at that point so it's like you said creating something where where the where the value is there which it's not it seems inexpensive right exactly it't seem, it doesn't seem expensive. Yeah. The value that's worth way more than the cost. Yeah. So I'm curious for you then, as you kind of started getting back into this business, doing stuff like, do you remember what was the first big offer that you personally did? That

was like the one that kind of started shifting things for you? Yeah. Remember I told you about the $25,000 program that Annie Grace bought when I first offered that in I think 2005 that was my three thousand dollar offer same exact content just I think a lot of times what we think is we think that the price is only determined by the value of the offer but the price is determined by the value of the offer times the value of the audience. And so I was teaching people who were in multi-level marketing how to make money in the seminar business. And they had enough money to pay $3,000 or $4,000 or $5,000 or $7,000. But when I started teaching people who had like significant multi-million dollar businesses, this is how you monetize standing on stage and selling to an

audience. Like the amount of money, like I don't sell that course by itself anymore. I sell it in a mastermind that's like 55 grand. And we have probably 130, 140 people in that program. And it's $55,000 per year. We have people who've been in it for three, four years. And so, and that's just one of the things we teach. But, but the idea that that little three thousand i was i created the price at three thousand dollars because i knew nobody was going to pay me that amount of money and when i stopped selling it by itself i was selling it for thirty thousand and that it's just it's mind-blowing it's crazy yeah yeah that was the first one so exciting um okay my next question then again this is for beginners are just getting started because maybe they're like,

okay, I see how I could do this. I see I can solve a problem. I can become really good at it. I can put together an offer. The next question is like, how do you get this out to people? You know what I mean? Like, especially if you're brand new,

it's like, I don't have an audience. I don't have a list yet. I don't have any following. Like, and it's funny because most people are like, it's easy for you because you have a following. I'm like, well, I didn't when I started. And neither did I. Yeah, so how do you get the wheel spinning

so you actually start something? I remember when I launched my very first website, very first one. Um, I told you I bought a course by Corey Rudall and I literally, I went to my little brother cause he's the only person I knew who knew how to build a website. Like this was back in the days where you had to use Microsoft front page as wonky as it was to build a website. And so, so I went to my brother. I'm like, Dwayne, there's this kid who makes $400,000 a year teaching people how to play the piano by ear on the internet.

Jermaine Griggs. Exactly, Jermaine Griggs. And I'm like, dude, I know how to do all this marketing stuff, but I don't know how to build a website. If we partner together, we can make all this money. And so my brother's experience with making websites was he built websites for business owners who are very, very small business owners who took them. They took forever to get him the content for the website. They always wanted stuff changed. They didn't want to pay him for the changes. So to him, building a website was a headache. So he didn't

want to have anything to do with this whole idea of mine. He thought I was like way out in the field. And I kept, dude, let's do this. He says, look, man. He said, do you want to learn how to build a website? Do what I did. Go to the church library. There's the videos in there. Professor teaches Microsoft front page and build the website yourself. Now I'm really confused. Number one, why is my little brother talking to me? That's the first thing I was a little irritated by. Second thing I was irritated by was, and just confused by, why don't we have videos in the church library i was so confused i'm like okay the next day i wouldn't got the bible sections like websites right

so i went and got my professor teaches it was a whole series he teaches excel he teaches front page he teaches powerpoint but i said professor teaches microsoft front page and so i started going through it and they there was all this language that didn't make any sense. You have to build an index dot HTML file. I'm like, I don't even know what that is. Like, where do you, where do you find the definitions for all this stuff that everybody acts like everybody should know what it is. Anyway, it took me 30 days to build that website. And it was for a four cassette tape program called bigger, better, faster network marketing. And I sold it for $67. And sometimes I would do a combo offer with another product that I created for my

accountant and I'd sell both of them together for $97. And so I built my website and I decided before I built the website, if I can make $400 my first month, this is going to be game over. If I can make 700, I will be the king of internet marketing mountain. And I didn't make 400 and I didn't make 700. I did $6,700 my first month as an unknown beginner entrepreneur. Where'd the people come from? Somebody has your audience. You don't need an audience. You need access to someone who has an audience. And so there was this guy named Jeff. He had a, he had a teleseminar conference call every Tuesday night. He asked me to come on and speak on his

conference call and he let me make them an offer. He didn't even want an affiliate commission. So I went on, I taught this really cool stuff about multi-level marketing because this whole group was multi-level marketing people. I made the offer for my package for $97. 5,700 of the $6,700 came in in 24 hours after I did that call. I was like, what? What just happened? I'm so confused right now. So I said, okay, conference call. I'm going to start a conference call. I'm going to do a conference call every week, right? So I started a conference call every Monday night. Jeff's was on Tuesday night. I want to compete with him. He helped me. I'm like, I'll start a Monday night conference call. And I did a conference call

every Monday night for years at 9 p.m. called hour to empower and i would just teach content three weeks out of the month and then one week i'd make an offer so but i thought the first month 6700 that had to be a fluke there's no way this happens already right yeah i completely maxed out my whole audience forever right but the next month we did 5100 i'm like yeah it's still a fluke the next month it was like 6800 what is this you mean there's this much money in this computer right now and it's been there all along and i didn't know it and by december that was may the first month was may or no the first month was june of. By December of 2005, I had my first $10,000 month. I'm like, what is this? I was a beginner. I had no audience. I was Myron the owl. People say,

what's Myron the owl? Like when somebody said Myron Golden, they said, Myron who? Right? So I was Myron the owl. Nobody knew who I was. I had no list. I had no following. I had no reputation. I had no YouTube channel. I had no Instagram following. There was no Instagram or YouTube back then, but I had nothing. I just knew people who had audiences and I figured out a way because they felt like the things that I had to offer were valuable to their audience. They would put me in front of their audience and then their audience, part of their audience became my audience. And the next thing you knew, I had people to talk to. Yeah. So cool. I think it's first off my renew. That's amazing's amazing. It's interesting because I look at how I launch businesses today, new businesses, new brands we go into,

because most people they do, especially nowadays, I'm going to run Facebook ads. That's the default, especially if you're a beginner's heart, because when we run challenges, we're spending $3 to $5 to $10 per lead. If you're a beginner, you're not going to be able to charge, you're not going to be able to spend that. It doesn't work. So what we're doing, even in businesses that we do have some money,

but I don't want to front load the cash up front. What I do, this is the simplest thing. I grab my phone and I open up iTunes. I go to the podcast directory. I find my categories like business or health or whatever it is, relationships. You go there and then iTunes will show you the top 200 shows in your space. Wow. And so all you do is then you go to the shows and every single one of the shows.

You have to show me how to do that. It's the easiest free. It's the most easy free traffic and then the key is like you can't just go with like hey you put me on your podcast because i can do it like you went to your dude and you had a hook right at a different angle something unique you could bring his audience and so you had to figure out what's the thing again you come back like what's the problem you're really good at solving like the best in the world and you find your category if you're the best in solving that specific problem like if i if i was going to relaunch my business today i would go to the top 100 business podcast top 200 message everyone like hey my name is russell brunson i'm the best on the planet at doing funnels i'd love to come do a free training uh

or on your podcast teaching how your people can use funnels and if i if i message the top 200 people in itunes if i get 10 to say yes, that's a million dollar business right there. That's it, right? Absolutely. We have the same thing with, we have a personality profiling company we're launching called Understand.me. And so the same thing is like,

well, how are we gonna get traffic? I'm like, well, the niche, the guru in our space is Mandy. Mandy's like, she's really, really good at this thing, like personality profiling. But so we go to personal development and there's a million personal development podcasts, but her angle's like, hey,

here's how to take personal profiles to understand yourself better and understand the people you love that hook now every single person is going to say yes so we're literally had this this talk two days ago uh next week we're going through hitting the top 200 podcasts we get 10 people say yes 10 audiences she's in front of that changes the game overnight without paying for single ads so same thing it's like figuring out like who's already got the audience you are really good at solving a problem that's unique to to you that no one else has and you come in there and you pitch yourself like hey i can be on your show and i can share this thing like that that's game that fast yeah it's game changer it's it's so interesting um that people think that you have to have all

of the resources you just have to be resourceful enough to tap into the resources. It doesn't have to be about you. In fact, it never really is about you anyway. Yeah. Yeah. With Smartwater's pure, crisp taste, there's nothing to overthink. So while you may be spiraling over double texting your crush, whether your skincare routine is working because you look the same or is doing nothing because you look the same and whatever the heck red light therapy is it's definitely not bad don't overthink how you hydrate life's full of choices smart water is a simple one have you heard the kenneth cole story about resources versus resourcefulness no it's one of my favorite stories actually on their website go to kennethcole.com so kenneth cole wanted to start a shoe company right and uh

he makes his shoes and he goes to like the big shoe it's downtown new yorkers and the big shoe thing where everyone brings their shoes so he's gonna go show his shoes he goes in there and they're like well who are you you don't have a booth you can't have shoes here he's like but i need a booth like sorry i'm a booth so most people would have quit right then like i don't i'm gonna leave but he didn't have the resources, but he's resourceful. So he went outside and he's like, okay, I'm going to do this. I'm going to, I'm going to get a van and park it out front. I'm going to have my shoes in it.

And so he goes and buys a van, parks it up front. And within like 15 minutes, cops come and like, you can't park here. He's like, why not? Like, you don't have a license. Like, well, how do I get licensed? He's like, I don't know, go talk to the city. So he pulls the van away. And again, right then, most people would have stopped.

But he's like, I don't have the resources, but I'm resourceful. So he goes down to the city. So he pulls the van away. And again, right then most people would stop, but he's like, I don't have the resources, but I'm resourceful. So he goes down the city. He's like, Hey, um, I need to get a license to be able to have a van out in front of the convention center. And like, you can't get a license. Like, why not? It's like, we own people. We have licensed to our people who are, who are doing movies. He's like, Oh, so if I was doing a movie, then you would let me in. He's like, yeah. So he's like, okay. So he leaves the place. And again, most people stop right there. He walked across the street, found like a Kinko's or something. And he got a business card printed called Kenneth Cole Productions, and he walked back, and he said, hey, I'm from Kenneth Cole Productions.

I'm filming a movie called The Making of a Shoe, and I need to get a license so I can get a thing outside. I love this story so much. And so they gave him a license. He drives out front. He opens up the van, puts all his shoes out there, and then he finds some cops and tells them. So the cops wall off a section around him.

And then he finds some people. And he can't afford videotapes, but he rents some cameras. So people holding cameras that don't have film in it, walking around this whole thing, and launches this used company there. And to this day, his company is still called Kenneth Cole Productions because that's the story behind it. That's one of the greatest stories ever. Isn't that crazy?

So he didn't have the resources, but he was resourceful. And you think about how many steps along the way people would have quit. They would have quit. They would have quit. Like, oh, I don't have traffic. Oh, I don't have an offer. I don't have an idea.

I don't have a problem I can solve. It's like, stop, stop stopping. Like, keep going forward. Like, just find the things. If you keep doing that, if you're aggressive with it, you keep doing it, like the ways will open.

I feel like the world or God or whoever you want to call is like waiting to see if you, like how bad you actually want it. And if you're willing to keep doing it and keep stepping forward, the answers will show up. It's like, we're talking about thinking and most of it, I don't know the answer. They stop. Like, don't stop. Like just keep thinking and thinking. And if you do that, you show that you're,

that you're sincere in your pursuit of it. The answer will show up. It always does for me. Wow. It's, it's, it's amazing. One of the things I've noticed about the difference between people who are hyper successful and the people who live on the struggle bus is this. People who are hyper successful are more aware of their leverage than they are their limitations. People who live on the struggle bus are more aware of their limitations than they are of their leverage. Both have limitations. Both have leverage. They're just tapped into two totally different sides of the same coin.

That's crazy. So for someone who is in that spot where their whole life they haven't been aware of that, how do you become aware of it, do you think? What's the trick for someone who's watching? I don't know that there is a trick. I think you have to allow yourself to sit in a situation that's so painful you must change. Like I cannot, will not live like this anymore you have to reach the point of no return or no rewards now i know what does that even mean so this is a so i don't

know if you're taking flying lessons but flying lessons are amazing it's like flying lessons flying an airplane flying an airplane okay we'll teach you so much about life that it's not even funny like all the lessons that are in there are almost immeasurable so an airplane has to be going about 140 miles an hour to take off right so when you go down a runway and you're going you're picking up ground speed to get to the point where the plane will take off you reach a point on the runway we're so far down the runway that you can't stop without crashing into whatever's at the end of the runway or you have to take off. So they call that the point of no return. But I don't call it the point of no return. I call it the point of no return or the point of no rewards. And here's why. Because the point of no return is only the point of no return if when you get to that spot,

you're going fast enough that you can't turn around. And so the reason most people struggle their way through life is because they ooched their way up to the point of no return, but it's not the point of no return for them because they're not going fast enough to take off anyway. So they can retreat and go back and start over and they keep getting close, ooching up. No, today's not the day I'm going to take off. And they go back to the starting. And then today's not the day. You have to be going so fast. You have to be so committed to your outcome that when you reach that point, it's either we're going to fly today or we're going to crash and burn, but we can't go back. Most people are unwilling to put themselves in a situation

where they can't go back. So cool. It's fascinating. I think about a lot of times with people I watch who come into this world, especially the ones who are the rabid learners, right? They listen to every podcast, every video, every everything. They come to all the events. They do stuff. And like, awesome.

Like, how long have you been doing this? Like, oh, I've been doing this five years. I love it. I'm like, well, show me your offer. Show me your funnel. Show me whatever it is. Like, well, I'm still working on it. I'm like, five years I've been doing this five years. I love it. I'm like, well, show me your offer. Show me your funnel. Show me whatever it is. I'm like, well, I'm still working on it. I'm like, five years I've been working on it. And I had this realization, um, probably a year,

two and a half years ago or something like that, that I was like, for some people, like this is their dream. This is their vision thing they want. Right. And their fear is not that they're going to fail. The fear is like, if I try and I, and it doesn't work, then my dream will die. And so because of that, they stay in this zone where they're just learning and studying and trying to understand it. And they're too scared to do it because they just don't want their dream to die.

So because of that, they're more willing to not even try. I think that's just such an interesting thing versus the opposite sides. That dream is just a dream until you take off. And if it doesn't work, like what I found and i'm sure and maybe you have a similar experience like when i'm pursuing something and i and i jump it's rare that like the dream that i think i'm chasing is the dream that i end up with right one thousand percent like i didn't think i was gonna be doing click funnels or any things like i think i was gonna be speaking or on like i'm this awkward

shy kid who never had that wasn't my desire my desire was like i was moving towards this thing and the the dream kept shifting and changing eventually it's like whoa i'm in this really cool place it's way better than i ever dreamt of but like it's the pursuit of it it's like the bing bing like you said just to take that and go that that causes it and not being afraid of like the dream dying because that's how you actually realize the dream live it yeah the beautiful thing about like going fast enough to take off when you get to the point of no return when you take off it turns you into a totally different person than you were when you kept reaching up to it because now you don't just believe you can fly you know

you can and so many people protect themselves from that because they're so afraid and have so much anxiety around what if it doesn't work i've got good news for you here's the answer what if it doesn't work it's already not working so if it doesn't work nothing changes but at least if you do it there's a chance things could change for the better yeah i think about that people like they're scared to try because they think that they failed and they're a failure and it's like i understand it's like no if you fail you're not a failure like failures if you're a failure a researcher 100 like failure is like the best data rich source of info we have like i feel like i i cheated in this whole world because like my

upbringing was wrestling so wrestling is a an interesting sport because like you step out there you and someone else nobody else out there and and the number of undefeated wrestlers have ever walked this planet are very few of any right like i lost a lot and i'm losing like in a singlet out in front of a huge it's it's hard and like but like because i lost so many times like i got used i started realizing like if i lose i'm not a loser if i fail i'm not a failure like it was a data point like i'd wrestle somebody and I lose. And then that night, my dad and I'd be watching the film and looking at it and analyzing it. And we come back the next day,

we make the tweaks and adjustments. And then I would beat that person two weeks later, the next tournament, you know? And I started realizing like, okay, I need to do the things so I can fail quickly so I can adjust. So look at my world. Like even now, like we launch more funnels

than probably anyone. You asked me earlier, you work eight hours a day? I'm like, yeah, because I love this game. Like it's so much fun. But we launch funnels all the time and what people understand they think like oh russell launches a funnel and it works like no no i launch funnels quickly because i want to find out what the mistakes are we throw it out there we watch the data within like 24 hours i'm like most our funnels do not work out of the gate just so you guys are fully aware they don't work the

numbers the metrics nothing's working it's like oh but then we get the data back and now we know how to adjust like we try to create the best thing based on the information we have at the time, throw it out there in the world, see what happens, and then come back and make the adjustments and try again, try again, try again. And now from initial launch to success is faster because we've done it so many times. But you have to understand that's the model. The model is not like, oh, if I fail, I'm a failure. It's like, no, go quickly fail so you get the data back

so you can make the adjustments so you can succeed. That's the shift I think some people are missing, especially beginners. They're so scared, like, no, just go and do it. And then based on that, all the data will come back

and you know how to shift and make the change you gotta make. There are things that you, there are lessons that you can only learn by doing the thing that you're learning. Yeah. You can't learn it by reading about it in a book. As somebody wrote in a book,

you cannot teach a kid to ride a bike at a seminar. You gotta get on the bike Yeah, yeah, but I'm a bike and push them out there exactly so fast fall, but they'll get up. Yeah Dude, thanks for being on this again I think hopefully this was awesome for all you guys specialists who were beginning or trying to figure these things out and like getting past A lot of those psychological barriers we have an understanding like this is not rocket science It's like figuring out a problem that you can solve becoming great at it creating an offer based on it yeah it's i think the best advice i can give to beginners

is never assign a level of difficulty to an endeavor before you even do something about it, before you engage in the activity, the only place that anything is ever really hard is in your head before you do it. People say, well, this is hard. Well, everything's hard if you don't know how to do it. And so what happens is if we approach it from the standpoint that it's difficult, then we will practice it with the belief that it's difficult, and then we will prove to ourselves that we're right. If it's difficult, it's not stronger than you. It's not bigger than you. It's not better than you. It doesn't matter if you're 6, 16, or 65. When you landed on this planet, you couldn't walk. You couldn't talk. You couldn't ride a bike. You

couldn't use a phone. You couldn't use a computer, you couldn't hold a fork in your hand, you couldn't hold your head still. All you have to do, if you're watching me right now on YouTube, all you have to do to know that you can succeed is this. Look in the rear view mirror of your life, look at all of the things that you have learned, take inventory of them. If nothing else, that will show you there's nothing you can't learn thanks man for being here for sharing your time and with everybody always a pleasure so awesome and uh we can do this every month if you want to we don't want some members like me and myron just talking about cool stuff let's do the comments down below and how much do they pay for that she's making an offer right now

yeah for a billion dollars a week yeah there you go now i'm super grateful for you it's been so much fun and you know you're someone who's been around in my little universe now for a decade and we get to see each other three or four times a year at all these events always good it's just so much fun to see you and um and just watch what you're doing and i watch what you do from afar all the time i'm watching every event every channel like i'm just like it's just so much fun to watch you perform and see the people you're serving at such a high level. And, um, you have a lot of people I've worked with and I seen, you know, gosh, I work with you and starts making like Annie doing her million dollar offer, which is crazy. And like, um, it's just, it's, it's amazing. So grateful for you, man, as always.

And, um, for any of you guys who are, who want more Myron, we'll put a link down below to, to follow Myron's channel. Some of the best stuff for your video series on Bible success, which I love. Thank you. It makes studying the Bible, lights it up, turns it into a whole different experience, which is awesome. So thanks, Matt, for being here. My pleasure. And we'll do it again soon.

We'll do it again. Thanks, everybody. See you guys.