Marketing Secrets with Russell Brunson - Create Attraction, Connection & Overcome Insecurity - Part 1 of 3

Episode Date: January 9, 2019

On this episode you will hear part 1 of a presentation given by Sean Stephenson at Funnel Hacking Live in 2016. Here are some of the awesome things in today's episode: Find out why Sean thought Russell was kind of a "dick". Find out if the crowd is interested in hearing Sean give his prepared speech, or watching him channel something even he doesn't understand. And hear why Sean thinks capitalism is great, but capitalism without heart is destructive. So listen here to the first part of Sean Stephenson's inspirational presentation at Funnel Hacking Live 2016. Transcript - https://marketingsecrets.com/blog/create-attraction-connection-overcome-insecurity-part-1-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome to the Marketing Secrets Podcast. I'm actually on the Two Comma Club cruise right now with like 400 people in the Two Comma Club coaching program and we're having a ton of fun. You should be here if you're not here. But anyway, because of that, I am not in town to record a podcast.

I'll probably record some on the ship. But I wanna do a special episode today from one of our Funnel Hacking Live presentations. Funnel Hacking Live is like 60 days away from right now. And so if you don't have your tickets yet, go to funnelhackinglive.com and get them. But for today's episode, actually the next three episodes, I want to share with you one of my favorite presentations from all of our Funnel Hacking Lives. That is a presentation with Shawn Stevenson, the three-foot giant,

who is one of the most amazing, inspirational humans on the planet Earth. So with that said, we're going to jump into his presentation right now. I hope you enjoy it. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets.

Russell, I don't know if you truly know what you got yourself into here, because I'm very painfully honest with my crowd. And I'm going to tell them a little story of how you and I started to work together. You saw me speak at Joe Polish's event, right? Yeah. And then, do you remember coming up to me afterwards and you were like, oh my God, that was amazing.

We speak at, you know, funnel hacking. That would be awesome. I'm like, sure, great. I'm like, do you know my fee? And he's like, yeah my god, that was amazing, we speak at clear, you know, funnel hacking, that would be awesome. I'm like, sure, great. I'm like, do you know my fee? And he's like, yeah, no problem. And I'm like, okay, cool. So, gave you my card, you're like, we're going to do this. And I promise you, by the end of the story, Russell looks like a hero, okay?

But right now he's going to look like a hero, okay? But right now, he's going to look like a dick, okay? Everybody, take out your pen. Take out your pen. Go to the agenda. Find my name. And write very explicit language. Maybe some erotic language. I don't know what's going to come up here.

So a couple of weeks go by after Russell and I talk about presenting at his event, and I'm like, dude, is this going to happen? And he's like, yeah, yeah. There's just this thing. I go, what? He's like, well well we brought in another speaker we brought in a big famous speaker and like we don't have

the budget to bring you in now and I'm thinking like how is that my problem like that sounds like your problem and it was this and I love you, brother. But I didn't in the moment, okay? I did not in the moment.

I was like, am I supposed to, like, wave my feet now? Because he brought in a celebrity? Holy s***. Is this, like, a part of the Funnel Ascension program? Does he like lead me to like giving him a discount or something? And I said, well, dude, listen, I don't speak that often anymore. That's my fee. I would love to be there for you maybe next year.

And that was it. Remember that? It was very clear. And a few hours went by, and I get this text message. It's like when you tell a girl, you know, like, you know what, maybe we're not hitting this off right, maybe we shouldn't go out. And then you just walk away.

It's like, the girl's like, what? Look at me. Do you know what I'm capable of? Have you not asked all the other men? Right? And so I get a text message a few hours later from this adorable, clean-cut Mormon, right? And he just writes me, Screw it, I'll pay out of my own pocket, let's do this. And I'm like, that's awesome. That's awesome because what I saw from Russell in that moment was devotion. Not commitment, but devotion. When you are committed to something,

you'll still fall down. When you're devoted, you won't. When something hits you, when you're devoted, you crush it. How do I know? Because I'm still alive. Just about two months ago on January 29th, I hit a semi-truck going 75 miles an hour. And I walked away without a scratch. And it was a life-transformative moment for me. You guys know the rapper 50 Cent? He was shot nine times, twice in the face. And when he came out of surgery, he had one thought.

Nothing, nothing is going to take me down until I'm ready to go. And he was thinking about it bigger than just about life and spitting in the eyes of faith. It was more like, I am devoted to get mine on this planet. I'm going to have my message heard. I'm going to make the money I want to make. I want to make the difference. I want to have the love. I want to have the connection.

I want to have all of that. And I don't care what shows up in my path. All obstacles fall to me. And it's scary to say that. And it sounds arrogant and it sounds pushy and it sounds overwhelming. But you know what? I finally had a light bulb get finally screwed in on January 29th. And the light bulb told me,

God's not done with you yet. That means you need to be louder. You need to be more intense. You need to love all the human beings on this planet with reckless abandon. It doesn't matter if they hate you, you keep loving them. It doesn't matter if they talk about you. You don't talk

it back. You say, I'm sorry you feel that way. Maybe tomorrow you won't. And you bring an unconditional reckless amount of love for the human race and amazing things begin to happen. Russell, you were

mentioning yesterday in your talk that oftentimes you're mistaken for like, oh, I look 11 years old. Oh, poor Russell. Looks like he's 11. Oh. You know, Russell, have you considered, my friend, maybe the fact that you made a product on how to build potato guns might have made people think you were 11? I don't know. I'm just... Just a theory. Just a theory.

You also mentioned that you love your Facebook profile, not your wife's, because you get back to all that marketing, all that stuff going down. So I'm going to play a slideshow about my keynote here today, speaking directly into your language, sir, so that you feel at home with your own keynote. Because this money you brought me here is for you. They're just going to enjoy this. So this is like I'm going to serenade you.

If you want, we can bring a chair up here like Justin Bieber does. I'll sit you un... You'll have unholy thoughts. I'm just going to say. Just going to say it. All right. So let's put the...

Let's take this good-looking man down. Put the slides up. Okay. So, here we go. We're going to hit the play. Would you like to learn how to reach 120 million people in one week without spending any money on PR or advertising? Anybody in this room want to learn that? Do I have your attention?

Would you also like to learn how to get on Oprah? How to become friends with celebrities, business moguls, and world leaders? Anybody? Russell? How to get the top internet marketers begging to promote you to their list. Who would like that? Would you like that, sir? How to get Tony Robbins talking about you on his products and at his live events? Who would like that? See, I just want you to know, like, this is ego sleazy, but I'm trying to speak

directly into that marketing discomfort fear that we have, right? Which is fear of actually telling the truth about our results and what we create. Would you like to learn how to dazzle any size audience, always get standing ovations, and never get nervous on stage? Anybody? Would you like to learn how to get paid $15,000 to $40,000 an hour

to speak on stages around the world? How to produce viral videos that consistently get millions of views? How to get a major New York publisher to buy your book and translate it in over a dozen languages? Anybody? Amazing, right? See, this is the the copy well our speaker today has done all this

and more and he'd like to share it with you you guys drawn into the copy is it pulling you to the next line are you thinking about opting in right now like are you scratching and just like oh my god I need

make sure this wifi connection stays it's so funny seeing you all like internet marketers like at a conference trying to get your wifi

I mean you guys will do some amazing things for a wifi password in the bathroom I'm just saying crowd cheers right

crowd cheers everybody go aww unfortunately he doesn't have enough time today to share it with you what do we call that we call it take away right aww scarcity there's not enough

time I wish Russell would give him more time but if you come to his live event 10k speeches and then you're thinking he can't be promoting his live event April fools Let's take a vote.

How many people in this room, by the way, raise your hands, I'll give you both the options, because you're going to have to vote on one or the other. How many people would like the planned speech that I have for you that has a lot of stories you might have heard before?

That's option one, we're going to vote. Or option two is, I throw all that away, I let go of my own fear, and I completely channel something that I don't even fully understand that comes through me, not from me. Okay, that's option two. So, you guys ready to vote? Are you guys ready to vote?

How many people by a raise of hands would like option one? Okay, we got one. All right. How many people by a raise of hands would like option two? Let's do this. That means I'm going to shut down all my notes.

And you're thinking, oh, he probably knew we were going to do that. No, I didn't. Some crowds go with the f***ing notes. It's crazy. You're so clean and good how many people deep down inside have a little bit of the feeling that I have you would just love to see Russell like in sweatpants

with like Cheetos ripped on him and like and you know he's like angry and his hair's all messed up and he's like cussing like a sailor how many people am I the only one that fantasizes about this his kids ask him for help

he's like listen do you know the s*** we went through to get you here mommy and daddy had to spend a lot of time together You know the s*** we went through to get you here. Mommy and Daddy had to spend a lot of time together when I could have been making a better funnel. Get out. They voted for the channeling. That is the channel. That was not planned.

And I was even like, oh, wow, that was pretty intense. Wow. I actually had you visualizing Russell Brunson going at it. And you're like, oh, stop it, Sean. But you know what? Everybody take a deep breath in. Out through your mouth. I got you.

And I don't mean that in an arrogant way. I mean, I've been here enough. I've gone through, I'm a 22-year overnight success. You are why I wake up in the morning. You're the human race. Raise your hand if you you ever heard the phrase, oh, you're leaving a lot of money on the table. Raise it up high.

Screw that. I'm sick of hearing that. Because you know what? When you're smelling the cologne of the Grim Reaper and you are curled up, almost begging to die, you're in so much pain, it doesn't matter how much money you left on the table. You know what matters?

What matters is how much love did you leave on the table. What matters is how much... I'm sick and tired of feeling guilty that I don't have as much money as so-and-so. I'm tired of it. I'm done with it. I don't care how much money you guys make. I don't care how much money you think I make.

Because, you know, money is a wonderful thing. I ain't putting money down, yo. I love money. But you know what? You can't bring it with you. And it won't make you happy. It will give you temporary gratification. It will make you feel important for a while.

It will give you some freedom. And you'll be able to travel, and you'll be able to travel with more style and more stuff and you'll have more people doing your grocery shopping and driving you around and you'll have more organic foods in your refrigerator stocked by somebody else that you don't even know the name of

because they hired her last week and now you're going to have all that. But money doesn't wipe your tears. Money doesn't hold your hand. Money doesn't hold you when you're trembling in fear. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well,

and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right? Especially with how the economy's been lately, it's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking

about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really

quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment

they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or

a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com, and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all.

But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, workinggenius, two Gs in the middle, workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com, and then use promo code SECRETS, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this

test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. I love you. I don't need to know you to love you. We as a human race, we think that somebody can't love us unless they know us. But we have no problem hating people we don't know. It's out of balance. I haven't fully channeled my speeches until recently because I worried, what if I don't say the right thing to make the right impact

to the person that brought me in? Or what if I don't make enough laughter in the crowd? Or what if they don't think this about me or that about me? And I had so much chatter going on up here that right here, I was missing out. There was this heart just pounding. You're saying, listen to me.

Just listen to me. I promise you, if you listen to me, everything will come out smooth. If you just listen to me, everyone will be amazed. But you won't care if they're amazed, because you will feel at peace. Just listen to me. On a week ago, so last Friday, I put out a video holding post-it notes.

If I raise a hand, how many people saw that video? You and 55 other million people saw it in one week. My reach this week was 120 million people. And you know what's wild? Is that number makes me realize we have a long way to go to get to the entire population. You know, I don't care about what I accumulate as much as everybody else wants me to care about that. You know how many marketers and business moguls call me inside and say, Sean, Sean, buddy, you're leaving a lot of money on the table.

And they mean well. They really do. And I love them for it. And I've taken some of their suggestions. And I've improved my business. But, you know, at the end of the day, I look him back and I go, he got a get. I just refuse to die leaving a lot more love on the table. And when he showed you, when Russell showed you on that first couple slides

beginning of this event, the different stages that you'll go to, the last one was a thought leader. And I want to share with you today about what it takes to become a world thought leader, where the human race is in alignment with what you are bringing to them. And it's so much bigger than how to improve your conversions and I'm not putting down this industry I think it's great that we know these things because then it gives us the money to then build the thing bigger and reach more people

so never mistake me as being a capitalist basher no, Alex Sharfman and I are one of the best friends in this room and I agree with him capitalism is amazing Alex Sharfman and I are one of the best friends in this room, and I agree with him. Capitalism is amazing, and capitalism without heart is destructive. We need to have heart in what we're doing in our business, in our marriage, with our family, and most importantly, with ourselves. Woo! Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free

behind-the-scenes reality TV show at www.funnelhacker.tv.