Marketing Secrets with Russell Brunson - Create Attraction, Connection & Overcome Insecurity - Part 2 of 3

Episode Date: January 14, 2019

On this episode you will hear part 2 of a presentation given by Sean Stephenson at Funnel Hacking Live in 2016. Here are some of the awesome things in today's episode: Find out what Sean believes the cure to insecurity is and how he came to that conclusion. Find out why the motto of the coast guard helps Sean decide who he is going to help. And find out Sean's answer to the question, "How many lives do you think you've changed?" So listen here to the second part of Sean Stephenson's inspirational presentation at Funnel Hacking Live 2016. Transcript - https://marketingsecrets.com/blog/create-attraction-connection-overcome-insecurity-part-2-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Right now you're listening to episode two of three from the Sean Stevenson presentation at Funnel Hacking Live. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. So I'm going to tell you a lot of woo-woo stuff, and I really don't care if you believe me. I really don't care if you, like if you come up to me afterwards

and you're like, oh, can you please present your data on that? Go screw yourself, okay? If I got the data right here, it's that I'm still alive. It's that I've seen what I've seen and I've done what I've done. And I used to be afraid

to tell people what I've done because I had a fear that a very loving woman, my mother, thought was a good fear to have, which is never, ever, ever have them think you're being arrogant, Sean. And man, she banged that in so clear to me. And I thanked her for it. But one day, I had to let go of my mom's fear of people thinking I'm arrogant because if people think I'm arrogant what that is is them fearing telling their truth because I believe what arrogance really is

is feeling that I need to take something away from you to become bigger myself are you kidding me? I don't want any of your stuff. I don't. I want me. I'm doing a lot of work on myself these days. I'm in journal reflection at five in the morning, writing out what are my remaining insecurities?

Where am I still playing small? Where am I leaving love on the table? And it hurts to be conscious. It hurts to not live in that bubble of like, oh, it's the government's fault, it's my mother's fault, it's my wife's fault, it's my mother's fault, it's my wife's fault,

it's this person's fault, it's that person's fault. The reason why I'm this is because I was molested when I was young. This happened when I was nine. This happened when I was six. Whenever we lie to ourselves like that, we leave love on the table

for the entire human race. Whenever you lie to yourself that something outside of you is stopping you from living the life you always wanted to have, you're screwed. There's no way I could do what I'm doing in this moment if I didn't get out of my own way. And that took day after day after day of journaling and saying, where are you foolish, Sean? Where are you still holding back, Sean? Where are you scared, Sean?

And just going for it and leaning in. And that abundance. Abundance. What I really believe abundance is, is giving everything because you know you take nothing with you. You take nothing with you. You only get to give. When I have been close to death, when I have had people say, you're going to die tonight. Do you know how much clarity that brought me? That's where you're hearing this conviction. It made me realize that everything is bullshit except for love. Love is the only real thing on this planet.

Everything is a concocted story outside of that, of your ego. And I want to help you become a world thought leader. And here's what it comes down to. When you align with a message, you have to let go of how many people you reach. How many people have ever made a video on YouTube or Facebook and it only had like 10 to 30 or 100 views, and you kind of were pissed. Be honest. Be honest. Raise your hands. Yeah, welcome to being a marketer.

Oh, I wish I had more visibility. Let's just give you a paradigm shift, shall we? Take any time you look at your YouTube counts, your video counts, imagine instead of, oh, there's so few people. I want you to think that that many people died in a plane crash that day. And when you say to yourself, oh, I wish there were more people in that plane

crash. No! You would be crushed to see the news. If you have any soul left, you would be crushed to see 15 people today, 15 children today were killed in a school shooting. So that's a number that you're like, oh, 15, oh no! But over here, 15, oh, it's only 15? Why, these 15 souls needed what you just sent. It's only your arrogance that thinks it needs to be 120 million. It's only your desire to be

seen as a leader and a guru and an authority on this planet that cares what that number is. I know because I'm working through that evolution in my journaling in the morning. When I finally was at my edge, I was talking to my coach one morning and I was sobbing. And she's like, you need to lean in more on this human race, Sean. You say you were born for a purpose what is that purpose again Sean and I said

to rid the world of insecurity and she said then you're going to need to rid it from yourself completely you need to show it from yourself completely. You need to show the human race what a human being looks like when it's no longer insecure. And that's hard. Because I'm still human. And I want to share with you what I believe is the cure

to insecurity. But the thing is, you've got to take the cure every day. It's not something you take at once and then you're good. It's a medicine that has to be ingested every single day. Pull out your pens please. So let's define what insecurity is. Insecurity is the feeling that you're not enough. I'm not enough. I'm not tall enough.

I'm not smart enough. I'm not rich enough. I'm not enough. Raise your hand if you ever feel not enough. It should be everybody. By the way, Russell, I really kind of like the R2-D2 camera.

It's kind of cool. I like it. AZ team is funny. Why did I make you laugh there? because I needed to cut the tension for a second because it was too intense for me in the moment and that's the only reason why we ever laugh is to cut the tension and it's okay to cut the tension

I believe that we laugh and laughter is really just to ease up the ego. It's just to loosen the ego so that you can actually enjoy more. You love to laugh because it releases anti-inflammatories into your body. You love to laugh because it exercises muscles. You love to laugh because it releases serotonin into your brain. You love to laugh because it exercises muscles. You love to laugh because it releases serotonin into your brain. You love to laugh because you're hardwired to heal yourself through laughter. And so when I'm thinking about this intensity

of what causes insecurity and what is the cure to insecurity, I realize I'm talking about something huge, like Louis Pasteur huge. Polio was knocking people out left and right back in the day. People were getting crippled up, and I hate that word, but they were getting crippled up, and I hate that word, but they were getting crippled up,

and people were dying, and it was such an intense thing that the whole world wondered if polio was going to wipe off the human race. And Louis Pasteur said, I bet we can get rid of this. You think people were like, yeah, Louis, go for it. We're going to make a click funnel about it.

No. No, we didn't. I guarantee you, he got opposition. You know what he got opposition? Oh, that's stupid. No, look how many people it's already killed. You know,

you know why fear works? Fear works because it hosts on our facts of our mind. Fear hosts on the facts, so it goes fact, you only have this much money in your account. Fact, you've had this many marriages. Fact, you're only this tall.

Fact, you weigh this much. Fact, fact, fact, fact. And fear and insecurity hang out together and they're like, man, we got all the facts and they are our bitch. We got them. We got them. But there's something better than fear. That's intuition. And intuition comes from your heart. My amazing wife, Mindy Kness, she has a program that she does once a year,

and I love going to it because she talks about how you've got to drop down out of your head into your heart and find why were you born. No offense, Russell, but we all agree you weren't born to sell potato gun DVDs. You weren't. And you know that because you've evolved. You're playing a bigger game now.

And I believe you and all of you are going to help me play a bigger game. We need to rid this world of insecurity. And I cannot do it alone. There was a period of a few years I thought, oh, I'm going to do it as a speaker, as an author, as a motivator. No. Because I kept getting into experiences where I was coming to my last breath

and I thought, I'm not going to get it done. And that's when I realized I needed an army. And not an army to wage a battle or a war because that's based on territory and anger. No. We need a tsunami of love. We need this to be like an ocean that just keeps going and going and going

and going and spreads them around the world. I mean, 120 million people were able to reach that video of me holding those index, those sticky note cards off on how much I love them. That tells me that the human race is craving love more than ever.

And the way that we cure ourselves of insecurity, I figured it out about four years ago. I will have these moments where I'll get stirred at four or five in the morning with an idea. Raise your hand if you ever get woken up with an idea. And like, you know, you're kind of like excited but pissed. You're excited because the idea is brilliant and awesome. But you're pissed because you're like,

it's four in the morning. And I have to get my sleep because I went to bed at two in the morning. And so it was 4 in the morning. I was stirred out of bed. Everybody in the house was asleep. I hopped into my wheelchair, threw on some clothes, went out the front door quietly,

and at the time I was living in this home in the middle of the desert on a mountain, and the sun was still down. And I was wheeling through our neighborhood, right down the center. We have like, when we were living there, like a cul-de-sac type area where there's a gated community so cars weren't always driving on the street. It was pretty quiet. And so I'm wheeling right up the middle of the road. And there's this point where the gradient of the road just gets steeper

and steeper. And I'm like, why am I woken up at four in the morning? What am I doing? And I'm wheeling, and I'm like, what? What? I don't understand. And I get to the top of this little hill, and I see the sun come out from behind the mountains. I hear this little whisper voice in this area, right in the heart area. Because I had been saying for years that I was going to rid the world of

insecurity. But I didn't know how until that day. I hear this little whisper go, the cure to insecurity. The cure to insecurity is self

care the cure to insecurity is self care I take care of myself I'm still insecure, I don't agree no, no, it's not that and I hear it again the cure to insecurity is self-care and all of a sudden

these pictures in my mind were just racing like when you take care of your mind your body and your spirit when you take care of yourself when you keep your commitments to yourself when you develop your self-trust when you develop your self-love

when you develop your self-motust, when you develop your self-love, when you develop your self-motivation, then there's no need for insecurity. And it just started flooding me. I'm like, that's it? That's it? And I start racing. Now, I went up the hill, so now I have momentum, right? And I am just whipping down this hill. Yeah, it's insecurity. How many people have seen It's a Wonderful Life? Raise your hand. Right? You know that scene where he like he realizes he gets to live and he's like racing down Bedford Falls.

Ah! Merry Christmas everybody! And I'm like screaming, security, insecurity and self-care! And I whip open the door and I'm like, oh baby, baby! And I'm waking up my wife, security, insecurity and self-care! And she's like, what? What? And I'm like, security, insecurity, it's self-care. And she goes, Sean, I take care of myself all the time. I'm still insecure. I disagree. And she pulls, she pulls the covers back up. But you know when you're onto something and

the person that normally you need the validation from doesn't give it to you and you're like, you're wrong this time. And you keep, you guys know what I'm talking about? What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they

found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul.

Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson,

and I wanna jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs,

it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team

take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com again, two G's working genius, two G's in the middle,

workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team.

And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. So I was like marching out of that room, like, ha ha, you're wrong this time. You 1 million, me 1 today. Look, I'm very clear as a happily married man that the best way to enjoy a relationship

is to not need to be right. Because being right is about your ego. And when you crave being right is about your ego. And when you crave being right, you are actually hurting the people that you're trying to be right with. Now, I'm not saying don't be accurate. You see, there's a difference, right? You can be accurate,

but not have to force your way into being right. You can say, okay, all right, I see that you just need some more evidence delivered to you. I'll come back when I have more. Do you have any questions about how to make a potato gun? Because I'll come back in my sales copy. And I will give you the bullet points about which glue to use on the pipe to make the potato gun. And then they're like, I get it. That's it.

The same techniques you're using in marketing, you can use in life. When people hit you with opposition and they're like, no, you can't do that. Instead of being like, yes, I can. No, don't do that. You're feeding into your own ego. Instead, say, okay, okay. And love them in that moment. And love yourself in that moment.

And go on to somebody who's willing to want to learn from you. If you want to be a world thought leader, you can't get tied up trying to convince people that didn't want to hear you in the first place. You know, the Coast Guard has a beautiful motto that just saved me from quitting being a speaker when I struggled. And I hope you use it in your life, too. When the Coast Guard goes out on a stormy night to rescue a boat that is capsized,

they bring their helicopter and they hover over top of the boat and they realize there's more people in the water than there's space in the helicopter who do they save? who would you save? it's a messed up question isn't it? it's a tough one you know what their motto is?

We can only save the people who swim toward us. Write that down. I can only help those that swim toward me. Do you know how to drive yourself nuts? Run into a burning building after somebody who's running into a burning building screaming, help me, help me. That's how you go nuts. You will go nuts if you try to help people

that do not want your help, but claim that they do. The moment you try to help somebody and they push you back and push you back, you have to say, look, you know what? I love you.

I'm going to be over there. Hopefully you'll swim toward me at some point. If you don't, this helicopter's leaving. I was exhausted with you. I was exhausted with my audience because I would come up here

year after year after year, 22 years. And I would talk up here year after year after year, 22 years. And I would talk to people and I'd be like this, this, this, this, this. And then people would be like, yeah, but yeah, but I don't know. And I'd be like, oh, I'm such a failure. I'm such a loser. I haven't convinced everybody on the planet that I can help them and they can be helped. Raise your hand if you know what I'm talking about. Trying to help people that didn't want your help? Yeah, that's the quickest way for you to drown.

The quickest way for you to drown is to try to help somebody that's flailing around in the water, or that's swimming away from you, when there's all these people that are actually wanting to swim toward you. You know those 15 likes on that YouTube video of yours? They're the ones swimming toward you. So you're chasing over here. These 15 people are swimming toward you.

Open your arms to them. Love them. Give them everything you can. Send the elevator back down. Everything you know, by the time you die, I hope that the valuable things, you've shared them all.

People ask me all the time this stupid question. They say, Sean, how many lives do you think you've changed? One. And I struggle with that son of a bitch. For those that are a little slow, that would be me, okay? Okay. For those that are a little slow, that would be me, okay? is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.