Marketing Secrets with Russell Brunson - Cut Yourself Some Slack... So You Can Actually Launch Your Funnel

Episode Date: August 21, 2018

One of the biggest things you need to understand if you're actually going to have success. On today's episode Russell explains why you shouldn't stress about not being a millionaire after only working at it for a few months. Here are some of the other insightful things you will hear in this episode: Why some people have success faster, but why that doesn't mean you're doing something wrong. Why you should cut yourself some slack when you haven't become a millionaire in a short period of time. And why Russell remembers the journey of when things were hard as "Good old days." So listen here to find out why enjoying the journey of entrepreneurship is the best part. Transcript - https://marketingsecrets.com/blog/cut-yourself-some-slack-so-you-can-actually-launch-your-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm still on my drive home from the Two Common Club X meeting. I got one more exciting, fun thing to share with you. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody, this is part two. It's not part two, it's a whole separate episode, but I'm still driving home from the 2ComicClubX event. I'm still on fire, still excited. Um, and, uh, just had some

more cool stuff to share with you. So, um, what I want to share with you guys right now, um, because it's, I know it's a blocker for a bunch of you guys and hopefully this will release that block inside of your mind. Um, uh, and I'm sitting right now inside of two comma club X coaching program, which is why I wanted to bring, and then in fact, I was just on stage 15 minutes ago and I shared this with them and I want to share with you guys as well because, um, it's, um, it's, it's something that, that, ah, so many entrepreneurs like the, and if I can just make this shift in your mind and make you like take some pressure off of you, I think that a lot of you guys will be able to do what you're trying to do and create what you're trying to create.

So the biggest problem we have as entrepreneurs is like, we see the vision we want to create, and then we have horrible impatience to make that thing happen. Right. And what I told the group here, I said, it's been really fun to watch everyone's progress, but people who are blown up really, really fast, people are moving slower. But it's like, I won't, I, as you're looking around those of you guys who are moving slower, I don't want you to stress out and be like, oh, I'm moving slower. Like I'm not having success yet or freaking out because I'm not a millionaire yet or all these things that, you know, I'm not in the two comma club yet and other people are. And like, I'm trying to get that process, but it's going slower for me and like all

the different reasons that we have. Right. And so, um, what I wanted to, what I wanted to, um, is to think about is if you think about the real world, right? So what happens in the real world? We decide that we want to make money, right? So what do we do? We go to college for four years for some people, six to eight years for other people,

10 years for other people. And during that time, you make $0. And all you're doing is you're learning a craft that will someday make you money, hopefully, right? And then when it's done, then you go and you go into the schooling and you have this like huge debt and you start working and you may spend the next five to 10 to some people, 20 or 30 years to pay off the debt of the student loan. So, I mean, you're, you're, you're good 20, you know, anywhere from five, 10, 15, 20 years in before you're like making good money. Right. After you paid off debts and you've actually done the time.

And I see the old, and that's for you just to have a regular job where you're going to go show up each day, clock in, do your thing, clock out and go back home. I said, for all of you guys in this room here, like, do you realize like what your vision is, like what you're trying to do? Like you're trying to create businesses and companies and like products and services and things to change, like literally to change the world of the customers you're serving. Right. And I said, some of you guys are frustrated because you're four months in

and you're not a millionaire yet. You haven't been through Common Club yet, right? I said, put it in perspective. Like most people spend five years in school to get a job that's gonna make them 50, $60,000 a year. And you're coming in trying to make a million bucks in five months and you put in four or five months of effort and you're frustrated that you're not there yet.

And so you put it in perspective. Like, don't be stressed out. Like the most fun part of this process for you is going to be the journey. I can tell you that now on the other side of this journey where, you know, we've built companies, had success, made a bunch of money. Like, and I look back at the good old days

of building the business and being in the trench and learning all these things the first time. I have the aha moments. I'm like, oh my gosh, like those aha moments were so exciting for me and I miss it. In fact, it's a huge reason why I'm so involved in the coaching programs. Like why I do what I do. Why do I write books? Why do I do Facebook lives? Why do I do podcasts? Why do I do events? Like, why do I do all this stuff? And the reason why I do all that stuff is because like when I see you

guys get that aha moment, like I remember what that felt like and it's the next best thing to having it originally. So I feel jealous. Like I'm honestly jealous of you guys. Every time I hear from you, you're like, oh my gosh, Russell, look, I just realized this thing where I just had my first success or maybe my first dollar, my first thousand, my first million.

Like I'm jealous of those times because I remember what they felt like. They felt so good, okay? And so the next best thing is like helping you guys to feel that. So that's why I love doing what I do. But the journey is the best part. My wife and I were joking the other day.

Like we've been married now for, we just had our 16 year anniversary. You know, and in that time, amazing things have happened. We started completely broke. I was wrestling, not with a job. She had a job. And then we spent the next, you know, 15 years of our lives, 16 years of life now getting to this point right now. And like we talked about the fun, like the most fun times where we were so broke.

Like we were like taking my wife's CDs and selling them at the record store to buy groceries. And then like, we were trying to figure things out. And like the apartment we had was so small that there was no room for, um, cover or drawers to put our clothes in. So we bought cinder blocks at, uh, at home Depot to like jack up our bed, to put it on cinder blocks. So we could like store our clothes underneath there. And we were scared that if we moved the bed too much like our whole bed would fall off the cinder blocks and crush our clothing and all of our supplies and like you know like painting our own room because like we couldn't afford a painter so we bought a bucket of paint and some like cheap five dollar paint brushes and we spent you know like a day painting the room like some crazy

colors because we thought it would be cool and like not having money for groceries i can remember the first thing i sold on eBay. I sold it for 20 bucks and taking that money and going out to dinner and buying dinner for 20 bucks that we actually had extra. And those things were so much fun. Not that life's not fun now. We love it.

But those times were the special ones, right? All those moments of the journey of trying to figure this stuff out and me having an idea when we create something and then thinking it's going to make a money and it doesn't and get shut down. Like I could tell you story after story after story, like times I thought like, okay, Colette, we made it like money's coming in. Yay. And then like two days later, I'd be like, oh my gosh, I turned out what I created was actually legal. I'm refunding everyone their money. Like,

like don't spend that money. Like it's not actually ours. And like, I can't tell you how many times I went through stupid things like that. And yes, I did create things that were really, really good ideas that then I found out were illegal later and had to give the money back. Like, um, I think most good ideas come from, from that. I mean, I think most illegal activities were like really good entrepreneurial ideas that then the government was like, ah, that's like not actually good. And you know, there's a reason why this could hurt other people and they set up laws around it and becomes illegal. But most part of they started really good, like really good entrepreneurial ideas. Right. And so, um, I had those and I had to like,

man, like it was painful, like so much pain in the process and in the moment and all those things, like the ups and the downs and the excitement and the depression and the, the, the tired nights and the excited things. I'm learning things. I'm learning other things. And like every step of the journey, I have to grow and stretch and like fill your capacity, get, get bigger and bigger. And then like, and then things break and fall apart. And like, you know, hiring a hundred people and firing 80 people. And then, you know, like, like as much pain as that was, look back now and it's like, Oh, those were the good old days. Like that was the journey. And, and, and I love that part of it. And so I don't want any of you guys being so stressed out about the outcome that you're not enjoying the journey because the journey is the best part.

You're getting to the end of it and you're like, huh, that was it. You'll get a YouTube comic club award. I'll hand it to you on stage. And you'd be like, like for five seconds, like this is the greatest thing in the world. You eat your picture and then you go back to hotel room that night and you're like, huh, that was it. But then you'll think back about like, well, like think about all this stuff happened in the journey, the people I met and the experiences and the ups and the downs when I learned how

I grew and like how I struggled. But then because I figured I moved past that struggle, what I figured out and like, and like those are the pieces that you'll cherish that you'll remember for the rest of your life. Um, and so give yourself time. Like I said, you spend five years to eight years to try to figure out how to do a simple profession. We're here inside this world of entrepreneurship.

We're doing a lot more than that, right? You're figuring out how to create a product, how to structure an offer, how to do sales copy, how to create stories, how to create a funnel, how to design a funnel, how to get programmers, how to drive traffic, how to set up ads, how to spend money, how to fulfill and how to do customer support. There's a lot of pieces to this. So cut yourself some slack. It's going to be okay. Like if you don't make a million bucks by, you know, next month, that's okay. And some people will move faster. And my, with most of those people who are like, man, I hit, I hit two comic club in a week or in 10 days, or, you know, we have all these people hitting records now.

Like it didn't just happen in seven days. right? It happened on the back of them spending years trying to master these other things. Like for me, if I said, I want to make the two, I want to hit the two comma club with a new offer. Like I could do that. I could spend a week and hit the two comma club within a day or two. Like that's not like, but I've done it a million times, right?

Like I've gotten that spot where I, where I can do that. And so it's not that hard to do. And you guys will become the same way. But for right now, it's like, don't stress out. Like there's a lot of stuff you're learning, like a lot of things you're growing through. Like imagine this. If, if you get a real job, you go to five years of school to, I don't even know, to become a teacher, right? And you're teaching a subject. So you got to be able to regurgitate back out of a book, a topic that you read, right? And that's like, you're

going to five years of school to be able to do that. Okay. And obviously good teachers do more than that. But I'm saying like any job, pick a job. It's like, I went to school for this much time to be able to do this one task, right? Like what you guys are doing to build this company is a lot of tasks. There's a lot of things that are not, and some of them are left brain, some are right brain and some of them are, you're building a team, which means you have to learn this whole other thing. And like, there's a lot of stuff you got to figure out and you got to learn.

So like I said, just take the, take your foot off the gas a little bit and just be proud of yourself because most people won't do the journey. Most people just don't, don't take it. And, um, and so I think a lot of us will get burned out because we're so stressed about the goal and the outcome and we're not hitting it. We're stressing out and freaking out and throw our hands in the air. In fact, I got someone on Instagram, uh, the, uh, the other day, I don't normally look at

my other messages, but I looked at my other messages as he was in there in the Skype and made this post and I was reading it. And it made me laugh because in his post, he was like, I'm in college right now and I'm stressed out because I've been trying to do this thing for four months and none of it's working

and this whole thing's a scam. I feel like he was scamming me, Russell, because I spent four months trying to create a webinar and it's not working and now I'm paying $97 a month for ClickFunnels and I don't even have a funnel yet and blah, blah, blah, blah, all these things. And like, I feel like this is a scam. It's like, you make it sound so easy how you're a dumb kid and you make a hundred, you have

a hundred million dollar company now. Like, it's not that easy. I'm like, dude, you've spent four months, four months and you're pissed. You haven't made a hundred million dollars yet. Four months. Like you will never have success because you're so freaked out about this, this end result. Like dude, in four months, if you can figure out how to write a really good headline, like that's, that's an accomplishment. And then you can go take that skill that, um, there's a dude that he actually wrote the subtitle for,

um, for expert secrets book. And, um, he charges a hundred dollars for a headline and you may be like a hundred dollars for a headline. Like, yes, he does. And literally I sent him a hundred bucks for a headline. He wrote like 10 different variations and sent it to me. And that the subtitle for the expert seekers book, which is, um, uh, find your voice, build a tribe and change the world. Like that was the one that I was like, that was my favorite one. And I paid him a hundred dollars for that headline. Right? So if you spend the next four months mastering headlines, then go and like, I write headlines for people. And it's like, you can charge people a hundred bucks for a headline, become a master at that one thing.

Right. And then you can be the best headline person. Then you start selling headline services for people and start getting really good at that. Right. As you're learning the next skill, the next talent and then reinvest that money into the next thing. Right. But don't be like, I haven't built a hundred million dollar company yet.

I've spent four months wrestling. I'm angry at you. It's like, dude, like it takes four months to figure out one skill. So become amazing at that one skill. We are in the very near future going to be launching funnel rolodex.com, which is basically rolodex of people who are doing one set, one piece of the funnel, right? Somebody can write a headline for you or can do a video sales letter for you. You can do a graphic design or logo design or write the email sequence or they can do like the one piece. Okay. And my

goal is to get all of you guys to master a piece and then go become a service provider inside of the funnel Rolodex and then do the one piece you're really good at and then take that money and reinvest it in the other 10 pieces you need to launch your funnel. Take that money, invest in someone to do the copy and the traffic and the other things. Uh, because that's what business is. It's not about us becoming amazing at all these things, right? It's about like learning a piece and then like providing value, which gives you money, which then you can reinvest in other people who provide value. You can eventually create the whole picture. So anyway, there's, there's some stuff. I don't know if that helps or not, but I hope that that takes

some of the stress off for you guys and gives you permission to like enjoy this journey because it's really fun. And I tell you what, I know what you feel, what you're feeling. Like sometimes I know the stress, the pain that all the anguish, all those kinds of things. Cause I felt it. It's real. Um, but I promise you it's worth it. And, um, it'll be the stuff you remember. Like, do you remember that time? You remember we were like so stressed and so depressed and so tired and so angry and so broke and so whatever. And, um, and you'll, you'll remember that. And you'll be like, man, those were, those were the good old days. I miss that stuff. And so right now you're living it. be like, man, those were the good old days. I miss that stuff.

And so right now you're living it. Don't miss it. Enjoy it. And I promise the more you enjoy it now, the easier the process will actually become as well. So, all right. I'm home, you guys. I appreciate you all.

Have an amazing day. And I will talk to you again soon. Thanks, everybody. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.