Marketing Secrets with Russell Brunson - DO HARD THINGS!!!

Episode Date: June 2, 2018

If you want to be worthy and ready for the mission that God wants to give you, it's time to follow this one simple principle. On today's episode Russell talks about a lesson he learned recently from his former high school football coach that applies to all aspects of life. Here are some of the inspirational things you will hear in this episode: What advice Russell's football coach would leave his children, which is good advice for everyone. Why doing hard things increases our capacity to do even harder things, eventually making us amazing. And why it's important to always be working towards doing more and more hard things so that when our moment in the sun comes, we can really shine. So listen here to find out why it's important to do hard things. Transcript - https://marketingsecrets.com/blog/do-hard-things Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson. I want to welcome you to the Marketing Secrets Podcast. Today, I'm going to help you guys to actually do some hard things. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answers.

My name is Russell Brunson, and welcome to Marketing Secrets. All right, all right. I'm heading to the office today. I'm so excited. This is the first day in like five days I have a chance to actually go and move forward on plans for world domination because it's been weekends and holidays and school things and today I get to actually work. We also have a Two Common Club X program here so we got about 250 entrepreneurs here in Boise working on getting to their million dollar funnel which is exciting and it's exciting. Everything just everything's amazing but

today I want to talk to you guys about something that I think we are not talking enough about. I was at church on Sunday, and what's crazy is, so I grew up in Utah, and when I was in Utah, my high school wrestling coach, his name was Coach Lee Leslie, football coach, sorry, and I wasn't that good at football. I'm not going to lie. Um, but anyway, he was really great coach. And then after I, or I think a year after high school, I graduated, he left apparently. And I didn't see him for like 20 years. And then I moved to Boise, Idaho and then I moved around and finally moved to my new home. And I go to church first day and guess who's in my ward. Uh, the Mormons, we call our churches wards. So in my ward, in my church, and, um, I'm sitting there

and I hear this guy talk and there's this voice from the past. I was like, wait a minute, is that coach Leslie? I'm like, dude, you have no idea who I am, but you were my football coach in high school. How crazy. And so we kind of reconnected and now I said, Jake, who's amazing designer works for us and it's just really, really cool. But anyway, he was, he's actually moving away. And Sunday he had a chance to speak. And then now they're basically moving to a different, different area. And anyway, he spoke at church was really, really cool, which that could be a whole topic for another day.

But afterwards in one of the classes, they asked the question, like, if you were going to die, what, what feedback would you leave your kids? And what coach Leslie said that was so cool. He said in his masculine manly voice, he was like, I would tell my kids to do hard things. And that was it. And I was like, huh? And I started thinking, I was like, most of us, like we just don't do hard things anymore. Um, especially our kids and our, you know, like, and I'm afraid for our kids, I was like, most of us, like, we just don't do hard things anymore. Um, especially our kids and our, you know, like, and I'm afraid for our kids, kids, like we just don't do hard

things anymore. And it's like, if you really want to become amazing at what you do, you have to do hard things. You'd be okay with that. And I was thinking like, why do we have to do hard things? And it all comes down to this word, um, which is like the coolest word ever for at least for today. And the word is capacity. Like when you do hard things, it increases your personal capacity to be able to do harder things. And then you do harder things and it increases your capacity to do even harder things.

And you keep going through this process, right? Like I keep thinking back, like if I would have started ClickFunnels, let's say I met Todd when we were both like 11 years old back in the day and we would have launched ClickFunnels, it would have been a colossal failure, right? Because we hadn't done hard things yet. Our capacity was not up to snuff. Like we wouldn't have been able to handle the load of what's come. Like, like I know everyone's like, Oh, ClickFunnels is so fun and amazing and nice. And it is. And it's amazing. But I can't tell you

the stress and the pressure and the things that come down upon us almost on a daily basis that we have to figure out. And it's hard and we do hard things and it increases our capacity and prepares us for the next thing. And so we can do hard things so we can increase our capacity. So the next hard things we keep moving forward and eventually take over the entire world, which is the goal and the game plan. And, um, yeah, people are like, what's your three year goal? I'm like, take over the world. Come on now. Like what's yours anyway. So, um, I want to share this because you, I mean, we know this is true, right? Like you see it in, in aspects of life. Like if you want to lift weights and, um, and increase your capacity, you lift weights, you do hard things, you tear the muscles down, your muscles build up, right? And then you want to get stronger. So you,

you do hard things, you tear the muscles, they build up stronger. But the same is true in all aspects of your life. If you want to be amazing, if you want to change the world, if you want to grow a company, if you want to sell products, if you want to change the world, if you want to grow a company, if you want to sell products, if you want to like be famous, if you want to be an athlete, a superstar, whatever it is, you have to become really, really, really, really good and comfortable at doing really, really hard things and being okay with it. And so my message for you guys today is just simple. Okay. Those things that you look at, you're like, Oh, I don't know if I want to do that. It's going to be hard. It's going to be tired. I'm already tired. I don't want to do that.

All those things that come out of our face, you got to stop and say, you know what? I'm going to do hard things. I'm going to go and I'm just going to take this thing on and I don't know how I'm going to do it. It's going to be painful and I'm not, not fun necessarily, but I'm going to do hard things. And then you do it. And then guess what happens? You figure out a way to do it and increases your capacity. When your capacity, capacity increases, then you do the next thing. And then you figure it out and increase your capacity. You keep doing that day in and day out, week in and week out, month in and month out, year in and year out. Guess what happens? Okay. In a year, two years, five years, 10 years from now, you will be amazed at what you've been able to accomplish and what you've been able to do. I look back now, like my challenges from 10 years ago and I'm like,

dude, I was such a wuss. Like I was whining about this thing that really nowadays I could do it, you know, juggling backwards on my head upside down. It could be super easy because my capacity has gotten to a point where I can actually handle it. And so it's true for you guys too. If you want over the next year, 10 years, decade, whatever it is of your life to really accomplish what it is you want to accomplish, you have to become good at doing hard things now

because the only way to increase your capacity is so you can be prepared to the next hard thing. So you can increase your capacity so you can be prepared for the next hard thing. So you can increase your capacity so you can be prepared for the next hard thing. And everything in life is a progression, right? It's like walking up a flight of stairs and get closer and closer and closer to, uh, to your mission, to your goal, to whatever it is you're trying to do. And it all comes down to doing hard things, which will increase your capacity, which then you can do more hard things and keep going through the cycle. Okay. Um, I was thinking a lot this week about Tony Robbins. He said something that most people,

um, they, they overestimate what they can do in a year and they underestimate what they can do in a decade. I started thinking like, I think a lot of us is that way. Like, okay,

I got to be, but like we, we have these big goals for what we're gonna do the next year. And it's like, look, chillax on the whole year goal. Like, like let it come work hard,

keep moving forward. But like, don't stress about like the year goal. But if you, but if you're doing what I'm talking about and you're like doing hard things, you're stretching, stretching your capacity and you're consistently doing it, um, over a decade, you'd be shocked at what's possible. Okay. I mean, ClickFunnels now it's like, I mean, we're not even three years old or, you know, or excuse me, we're a little over three years old, not even four years old yet.

Um, and I look at like what's been happening, you know, and from the time we started, so probably five years. So we're half a decade and half a decade from idea to where we are today. We've built this huge company and we've changed, you know, thousands of people's lives around the world. And I guess it's, it's fascinating to see what happened. But if I would have been like, you know, my, my year, I'm not gonna my year goal because we're, cause we're spending all this time developing this weird thing called click funnels. And, and you know, we, my year, I'm not gonna, my year goal, because we're, because we're spending all this time developing this weird thing called click funnels. And, and, you know, we're, we're losing all of our money and I had to fire all these people and like all the stress that came around at ahead of time, we never would have got here. Right. But we did hard things,

increased our capacity, got better, did some more hard things, increased our capacity, got better to eventually boom out pops click funnels. And then boom out pops the next thing and the next thing and the next thing, you know. I'm grateful that ClickFunnels didn't start with 65,000 members or I probably would have crushed personally under the pressure of it. I'm sure that Todd would have and Ryan, all of our team,

we wouldn't have been able to handle it because our capacity wasn't ready. But we were able to grow with it. That's the nice thing about having kids. Everyone's stressed out about having kids. It's going to be so hard, Jake. The good news is when the kids come out, they sleep most of the time.

You don't have to be amazing, but as the kids get bigger, you increase your capacity, you get a little better, they sleep most of the time. So like you don't have to be amazing. Okay. But as the kids get bigger, you increase your capacity, you get a little better at it. And eventually by the time they're walking and toddling, you can keep up with them. Right. And by the time they're teenagers, you're able to keep up with them because we're growing with them. We're doing hard things with them and we're increasing capacity.

So I want you guys thinking about this. Okay. The mission that you have in life, the goal, the reason why you're here on this planet, I guess is right now you are not ready for it. You could not handle the strain of the capacity it would take for you to actually be successful in that thing today. Okay. And so for some of you guys like, ah, screw that.

Then I'm not going to try. I'm going to go back and watch cartoons. Right. I understand that. But instead be like, okay, I have to figure out how to increase my capacity so that someday I will be worthy and able to handle this mission that God or the universe or whatever you want to call it is going to give you. And you got to be prepared for that, right?

And so the way you get prepared for that right now is you do hard things. So my question for you is what's the hard thing that you're looking at right now that you're like, I don't know if I can or if I should do that. It's going to be so hard. Right? What is that thing? And let's go do it. Let's freaking just tackle it head on and destroy that thing and own it.

Look at that thing. Like, dude, I own you. And then go and dominate it. So there you go, you guys. Today is the day to do some hard work. Okay? Coach Leslie told me if he could give his kids one piece of advice, it would be do hard things. And so for you, your message for today is do hard things.

And now you know a reason why. Because if you're going to prepare yourself for the, that's eventually going to come to you. Um, you got to do hard things today to be ready for it. Um, um, there's a quote that I'm going to slaughter cause I don't have to go on top of my head. But, um, Winston Churchill said, um, there comes a time in every man's life when he'll be figuratively tapped on the shoulder and offered the chance to do something unique to him and to his talents and his abilities. What a tragedy at that moment finds him unprepared or unqualified for that work, which could have been his finest hour. Now is the time you guys start preparing.

You do that by doing hard things. With that said, I appreciate you guys all have an amazing day today. And I will talk to you all soon. Bye everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.