Marketing Secrets with Russell Brunson - Drifter vs. the Driven: Breaking the Patterns That Hold You Back - Part 2 | #Success - Ep. 105

Episode Date: January 14, 2026

Welcome to part two of my drifter vs. driven presentation. This is where everything clicks—and where things get uncomfortable in the best way possible. In part one, I helped you recognize where drifting starts and why so many people feel stuck even though they’re working hard. In this episode, I walk you through how driven people actually break free from those patterns. This isn’t a hype talk. This is about identity, belief, and the internal systems that quietly control your behavior. I share the frameworks I’ve used in wrestling, business, and life to move forward when fear, resistance, and old habits try to pull you back. If you’ve ever felt like you know you’re capable of more but can’t quite access it, this episode will show you why. Key Highlights: ◼️Why the most powerful driven identity you can adopt is becoming the learner—and why it’s completely anti-fragile ◼️How clarifying your values creates real motivation instead of relying on willpower ◼️Why having a definite purpose is the true dividing line between drifters and driven people ◼️How resistance is proof you’re on the right path, not a sign to stop ◼️Why rules, standards, and guardrails matter more than motivation ◼️The only belief that truly matters—and why you don’t need talent, luck, or special gifts to win Drifting doesn’t happen because you’re lazy or broken. It happens because unconscious patterns are running your life. In this episode, I show you how to surface those patterns, replace them with faith-driven systems, and start moving forward on purpose. If part one helped you see where you’ve been drifting, part two gives you the framework to become driven. Listen closely—because once you understand this, it becomes almost impossible to keep playing small. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's selling online.com slash podcast. What's up, everybody? This is Russell. Welcome back to the show. I hope you guys enjoyed last episode.

If you haven't had a chance to listen to it yet, this is part of a two episode of the series. So pause this and go back and listen to episode number one. And otherwise, this won't make much sense. You're kind of jumping in the middle of a conversation. But this is the recordings from the Midnight Mastermind. I did it at the recent Mastermind of Paradise with my inner circle and my two CCX members. And this is, you know, my process I'm going through to help people become more successful. And I think that some of the few times I've ever kind of taught this stuff during a live event,

it was late night with those groups and it was really, really fun. So anyway, without any further ado, I'm going to jump into the second half of this session. I hope you guys enjoy. I hope we get a lot of value from it. And with that said, I'm going to jump back into the drifters versus the driven. This is the Russell Brunson show. So you have your drifter identity on the left-hand side. Now I want to talk about your driven identity.

Okay. Now, as I was putting this together, I had a lot of fun with this. Guys, okay, we've got 10 different drifter identities. Maybe there's like another 10 or 15 different driven identity and some of that. But as they kept cutting back layers and cutting back layers, I realized that there's a better way. And there's really only one core identity. that all driven people are using.

And so I want to talk about that. So, first I want to tell you guys a story. So when I was wrestling, I started wrestling in eighth grade. And eighth grade, I did all right. Ninth grade, I started doing better. And then my ninth grade year after I finished the season, I had a chance to hire a wrestling coach. His name is Greg Williams, one of our co-friends right here.

She's friends with Greg. Graeme is a wrestling coach. And he was the coach for Freestyle and Greco, which is the Olympic styles in wrestling. So during the season you wrestle, collegiate style or American style and then offseason do freestyle and Greco. So my very first tournament, I met this freestyle Greco tournament.

Greg's my brand new coach. I've never really wrestled them before. Coached them before. You've been like coached by two weeks. We've read this tournament. Huge tournament in my bracket. There's like 30 or 40 other wrestlers. And so I'm wrestling.

We're going out there and I'm willing some matches. I'm losing some matches. And Gray was the first time he's ever coaching me. I remember I went out of this match. I started wrestling. And then during the break, you have a chance to come out. He's like, hey, so you're doing well. But you're standing to Y.

you got to lower your stance and get your elbows in and get more motion and kind of really quickly explain me what to do so like okay so i got out there and we started wrestling in i do exactly what he said i took a guy down and i ended up beating him and i came off and gregg started looking at me like like kind of looking me in this weird way and i was like i was like what he's like wow he's like i have all these wrestlers and i tell them what to do and most of them don't actually do it he's like he's like i told you do something you did it you are so coachable and he gave me a gift that day he gave me new identity prior to that i didn't know it's coached i didn't know anything it was just like, and Greg said, you're coachable.

And this became an identity. I'm like, I'm coachable. Okay. Then I went to practice the next day and I was trying to move. I wasn't very good to move. But I wasn't upset. Instead, I was like, well, I'm coachable. I'm those coachable wrestler I never met.

And so I learned the move and I got better, right? And that followed me literally through my entire wrestling career, through high school, through college. When I got into business, I started to learn business, trying to figure things out. And I would struggle. I never thought I was dumb. I never struggled. I always knew I was coachable, right?

And that was like this identity that was coachable. And it changed my entire life. Even to this day, I still think I'm, like, one of the most coachable people of all time. I love when Richmond spoke up here. I'm like, I'm going to be the best student of all time,

like very coachable, right? Like, watch him. I've watched Richmond grow, like in leaps and bounds, month after month, year after year after he's growing one of the fastest people I've seen in our community growing,

growth-wise, because he's one of the most coachable entrepreneurs I've ever met my life. Like, being coachable is such a huge thing. And coachable is a great thing, but there's even a phrase, I think, is better for the identity that want you guys to adopt tonight.

And this is from, I had a chance to do an interview with Tom Billy, like three or four years when I first started writing his book. And it was just, I don't think even if I was recording. I'll probably get trouble from me showing you this. But I was asking much of questions about how the brain works and all sorts of really cool stuff. And he went on a couple rants that were insanely cool. And so I found two of the clips from that in the interview from three and a four years. We literally could not find the video.

We found it randomly in the Zoom hard drive on my desktop. It was on my laptop. Crazy coincidence. We found it today for you guys. And Ben edited. We tried to get every F word out. I think we got them all. If one slipped through, it's Ben's fault, not mine.

I'm just kidding. I think we got them all. But in this little clip is where Tom Billy talks about what I believe is the most important identity that all of us can adopt if we want to be driven. So let's watch that clip right now from Tom Billy. How would you describe like identity then? Is that like a phrase? Identities are literally a statement that you say to yourself that carries a lot of baggage.

It's just a shorthand way for you to remember who you are, right? So if when I say I'm the learner, that will come to my rescue a million times. Somebody says, Tom's a moron. And I'm like, oh, oh, God. Talk about hitting me where I have deep insecurities, right? So, but then I go, ah, I'm the learner. So I don't need to be brilliant. Now, if I told myself the story of Tom is the smartest person that ever lived and you point out

how I'm a moron and it's a pretty convincing argument, that's devastating because it takes away my identity. So there's that book. Is that the core identity? Do you have multiple identities then? Yeah, I mean, you could shift in and out for sure. You could say, I'm also a husband, right? I'm a husband first.

And that really matters to me. And a lot of people have an identity as a dad. Some part of my identity. I mean, look, our identities are when you get out of the, out of what I'll say is maximally useful and into the mess of reality. So part of my identity for sure is being an entrepreneur. And part of my identity, quite frankly, is being right some amount of the time. But in terms of what I repeat to myself, the thing that I claim as my identity,

that sort of moniker that you give this phrase that you repeat about yourself to constantly orient yourself in a useful way to the world. And you lived it, right? you know how much saying, I'm a wrestler oriented you, how it impacted your behavior. It impacted what you ate. It impacted how you trained. And you can understand how if somebody says to themselves, I'm a wrestler, or they say, I'm a world-class wrestler. Even that distinction ends up altering behaviors, altering self-perception, alters where you're vulnerable, right? Because now that identity, you could still be great. But if you fail to make the Olympic team, let's say, it

could all come crashing down. So you could be one of the 10 best people in your state. Everything is terrified of you. But you didn't make the Olympic team. And since you told yourself that you're a world-class wrestler, now all of a sudden it's like, who am I? You know what I mean? It all comes crumbling down. So you have to be so careful. The only anti-fragile identity I've ever heard in, I'm super open. But the only anti-fragile identity, meaning the more you attack the better it becomes that I've come across is the learner. Because now if somebody says you're a moron, then you go, in what way? Tell me, because now you're going to pull the scales away from my eyes, and I'm going to learn it, right?

Because I value myself for that. And you repeat it enough, because the idea behind repetition is to make it an easier thought for your brain to think. Your brain is extraordinarily stingy with calories. You have this three-pound thing that burns 20 or 20. 65% of your calories. Now, the reason you lose muscle mass if you don't use it is your body's like, I can't carry anything that is metabolically expensive. So we have this insane ability to gain and lose muscle because if you gain muscle, you better need it because you have to feed it. So if you don't need it, boom, the body's going to get rid of it. So if your brain is that chlorically active,

you've got to imagine your brain is looking for ways to optimize thinking, to actually make it calorically less expensive. And so what it does is it creates these default mode networks. Neurons that fire together, wire together, they wrap them with a myelin sheath that makes it more efficient for the energy to travel, right, the electrical and chemical signals. So it just takes less energy. But the problem is that now you get into these hardwired patterns, but you can use that to your advantage. So I'm going to repeat shit that make me feel the way I want to feel pumped up, hyped up, whatever, I repeat that. Now it gets easier to feel that. This is exactly why visualization works. It gets easier to feel that way. And now I've repeated to myself enough, I'm the learner,

that when somebody says you're a moron and I get that sting of, oh, God, that sucks. I can immediately shift my neurochemistry, right? You're having a biological experience. All of life is about feeling good about yourself when you buy yourself. That's it. That's the punchline. all the money in the world not going to help you. You want to feel good about yourself when you buy yourself. So I tell myself I'm the learner enough and I hype it up with like feel good chemicals. I do that over and over and over and over and over. Now when somebody tells me I'm a moron, it's readily available.

I go, aha, but I'm okay with that because I'm the learner. And then my brain goes, you've actually done the work. You even just saying that, like I have the chills right now, just saying that I'm the learner gives me the chills. makes me feel good. I'm like, yeah. And it's got all this baggage, right? This is a key part of why identity is so powerful is you've loaded it with all this baggage, hopefully positive baggage. But when I say I'm the learner, I'm like, what comes with that to me is all the people that laughed at me 20 years ago. And then I blew past them in business. And then I blew past them financially. And then I blew past them on the

social scene. It's like, I knew at that moment, this is a long game. And if I just don't quit, all the people that are way ahead of me now, I'm going to be looking at them in my rear view mirror. So the having proven that to myself hits me, right, when I say, ah, but I'm the learner. And on a long enough timeline, I can beat anybody at anything. And the weight of my life and the number of times I've told myself that and all that just comes flooding on me. And so now I'm back in a neurochemical situation that makes me feel strong and bold and confident and lets me move forward. So obviously, that was awesome.

Obviously, all of us have a lot of identities, right? Like he said, I'm a wrestler. I'm a real class rush. I'm a husband. I'm a father. All those identities are great and they're useful in certain situations, but all those identities you have the ability to destroy you at the same time, right? If my identity is I'm a father or I am a husband and then we get divorced,

what happens? If my identities, I'm a wrestler and then my career ends, my identity and I rip both biceps, like what happens? It's like everything falls apart really quick, right? You said the powerful thing about being cultural or being the learner is anti-frazzles. You cannot break that. Someone comes to and tells you you're dumb. It doesn't matter because you're a learner.

You start a business that fails. It doesn't matter because you're a learner. Like it fixes you, it saves you, it gives you the ability to move forward. I believe it is the ideal. It is the perfect, the most important identity for those who are driven. So it is the learner, okay? The learner has faith in progress, effort, and adaptability. There's belief in growth through effort, belief in feedback over failure,

belief in resilience over perfectionism. And it's empowering strategies that pursues growth, relentless by embarking discomfort, curiosity, and feedback. So what I want you guys do right now? Now that we know that you have your default drifter version identity, now I want you guys to create and write down the opposite side, which is your driven identity. So everyone got your pad of paper right here.

We're going to write down that you are the learner. I want this to become your guys' new identity. Now, this obviously has to be your own choice. If you don't want it to be, you don't have to. okay but here at tall and talk days it wasn't just like i'm the learner he like made it emotional and made it real okay repetition authority um energy um over and over and over until he built to like you saw him in the mirror he's telling me about this thing he's like i got chills i'm freaking out because i'm the learner like that's the kind of thing this has to be driven over and over and over

again okay that's what we talked about before like the way you create any kind of hypnotic rhythm is through authority repetition and emotion so i am here as your authority figure right now if he doesn't work for me find something else you trust and have them tell you that you have the ability to be the learner. Okay. Anything you guys want to learn to understand you can do, especially in today's world, all you are smart enough, all you guys are good enough, okay? You can learn anything. If you're to learn to make a million dollars you can do it. You want to make a hundred million you can do. You want to make a billion, you can do it. You want to learn all these weight. You can do it. You want to, like, whatever it is you want to figure out how to do, you can do it. If you'll just set that goal,

you have the path to the ability. Okay? So I've given you the authority. You've heard it from me directly to you each individually. Number two now is the repetition. You've got to believe that and say it over and over. Every time this fear identity happens, the trigger happens and going to happen right what happens the pattern hits and then phase number two you identify a pattern you stop and there's a space and in that space if you jump in no no no no no I'm not going to be broken by this I'm not going to be hurt by this because I'm a learner it's okay you have that space right and now it builds a new pattern and this starts becoming a new pattern now first it'll be painful because you're used to going from here over and over and over again but as you get better at stopping and in that space say nope I'm okay because I'm the learner

and you keep doing that eventually this will become the new pathway this will become the new hypnotic rhythm You'll move forward in faith as opposed to fear when every time the trigger hits. Okay? All right. So how many guys feel good about your new driven identity as the learner? Yeah. Okay.

Like I said, being coached, being a learner, like for me, that will literally transform my entire life when I was given that one gift. And hopefully you guys will take that and turn it into your own identity because if you can, it will free you. Okay. So we talked about body. We talked about ego. Obviously the body sides and then the ego sides,

not enough. I remember where we brought this slide back. I can't remember. All right. So there's spirit instinctive mind. So that's what I want to go deep on on the fear side. Now we're going to transition over here to the faith side. Okay.

This is your conscious mind. And again, in my analogy, the conscious mind, you've got two monkeys. You got emotional monkey. You got logical monkey. Okay. So now we go and start diving into faith. Okay. So with faith, the very first key we talked about is figuring out our identity.

Okay. The identity of the driven, which is a learner. Okay. Number two, we're talking about now I want to go into values. Okay, before we set the goal, before we figure our definite purpose, before we all those things, the next thing I want to figure out is what do we actually value. And this is something I did this exercise two or three years ago here at Mastermind Paradise. I mean, it's made a couple times with me before.

I've done this a couple times with my kids as well. But this is one that's really valuable. First off, it's valuable for you to start understanding that what is your subconscious mind actually desire? What do you actually look forward to? What are the things that you value the most? Prior to me doing this exercise, I'd never thought about it. I never thought about it. I do I value certain things.

but I never really knew what those things were. And this is exercise one of my friends, his name's Tal Tussini. He's the head of the Iron Rand Foundation, and he wrote a whole book about being happy. And the whole core thing that he talked about initially. You have to realize and understand what you value. Figure out what you actually value.

Then you can start pursuing those values. And true happiness comes from the pursuit of your values. And so what we're going to do right now is we're going to do another exercise. You guys a lot of your little sticky notes in front of you? Okay, sticky note exercise. Oh, will someone throw me a pack of sticky notes? I don't have one. Boom.

Got it. Thank you. Look at that. catch my gimpy arms like come on now give me a round of applause just kidding um okay so what we're gonna do do the sticky notes um you're gonna have these and i would take your piece paper flip it over or do another piece paper whatever i don't because i care but what do you do is we're gonna take three minutes and in the three minutes i want you guys to write down what are all the things that make you really really really really happy okay and the more you can write down the better so if you're

happy like old books makes you happy and that's me i'm like old books make me happy um my wife colette makes me happy um my kids make me happy um i've got i like um superhero moves make me happy like everything you can think of that makes you happy. I love going to church. I love reading about Napoleon Hill. I love, again, as many as you can do as fast as you can in three minutes, each one, a new thing that you love that brings you happiness and joy that fires you up. If you can just do that, you'd be pumped. The more you can get done, the better. The whole thing, get these 20, 30, 40 done in the next three minutes. Ready, set, and go. Okay. Okay. We're to wrap this up. So this is what we call your value galaxy. These are all

the things that you value, okay? But obviously, for a lot of you guys, some of you guys, you guys more than others. There's a whole bunch of stuff, right? So the next phase in this, now you have all the values written down. The next phase is to go and create what we call value themes. What you're looking for is you're looking for five or six? Because what's going to happen is like, okay, all these ones right here, let's say a bunch of these are about my family.

So you're going to draw a circle on your team, and all your family ones you put there inside the family one. And these ones are about health and then put all your health ones. And then these are about my work or my mission, the things that I'm doing. And these are about old books or faith or whatever. And so go and create five or six value themes. And then take the sticky notes that fit in those seams together and kind of plug them in. So all your things that make you happy should fit somewhere inside of a value theme.

Okay. This is going to help us to shine a light on the things that your subconscious machine inside of your head who loves and craves. Yeah, let's give you a minute to make your value themes. The first time of this exercise was really fun for me because I was like having some for thinking about all the things that made me so happy and then I started moving them in. I started seeing these patterns, right? like, oh my gosh, for me, it was like my family was a huge value that I had, right? Like half my things were all tied to my family.

And then my mission, when I'm doing my work was like a big part of it. Like old books was part of it. My religion and my faith was part of it. My friends, like, and so I started like becoming these different themes, right? I remember the very first time I did this. I took my kids. We were on a spring break and we did the very first time. And how did our kids do this?

It was crazy because, like, I've known my kids ever since they were born the whole lives. And they did this and they started doing it. It was weird. It was fascinating to see what things they were. they actually were really important, but I had no idea. I was like, I didn't even realize that was that important. Like, you get, like, one of our sons, he was doing these weird things. I'm like, these are like, he's so, I don't understand him.

And then when we did this exercise, it was like, oh, because he values, like, his individual out, like he wanted to be, like, dress different and do things different. I was like, oh, they'd made, I never saw that before until we saw it here inside of his, his galaxies. It was really cool to be, or sorry, inside of his themes. And so it's really cool, uh, exercise if you figure out really quickly where you, your family, co-workers, like, the things that people value the most, right? What you value the most, okay?

Now, Ian Rand, who wrote Alice Shrugged, she said that value is that which one acts to gain or to keep. Okay? So this is my family. It's like, I either trying to gain a family or I'm trying to keep my family. I value with that much. I'm going to try to get it because I value or I'm trying to keep it. Okay. And she also said that happiness is the state of consciousness which proceeds from the achievement of one's values, right?

Going after your values, like the pursuit of these is the thing that actually makes true happiness throughout your life. Okay. So pursuing the things you value most. If you know, these are things that make me the happiest when you think about it, the pursuit of those is what makes you the happiest, right? And so many people are not pursuing their values or they're against their values. They're doing things. We're going to talk when we get to the 60 human needs in a while.

You'll find that there are things you are doing that you will give up your values for different needs. And it's really fascinating how quickly people will return away from the values. The values are things that bring the most happiness. And so it's important to have this as a guy you had. This is where I'm shooting towards. Okay. And we start setting goals. there's different levels of goal setting, right?

For me, the very first, like if, again, I'm not a football player, but if you're a football player, right, and you get together, the very first thing you, like, the first goal you're setting is you were trying to figure, like, what is the Hall of Fame? What is the thing, like I want to be known for someday, right? What is my legacy? What's it going to look like? That's the biggest tier.

And I think about the Hall of Fame, like, this is, like, the, like, if you were to achieve your values, if you were to pursue and be able to keep the values, when you're all of a sudden done, like, when you die, like, that is the Hall of Fame goal, right? this is your legacy. It's the thing that you actually would dive in a day. Now, we're not going to do this exercise right now, but I think three years ago in Mexico,

the first time I talked about this, we did this exercise, and we share, like, the Hall of Fame is the pursuit in us getting all of the things that we value the most. We did a really cool exercise, we had everybody sit down to actually write out their eulogy. If you had just died and you wanted to have somebody at your funeral read your eulogy, what would that look like?

Okay. And again, it was like a two-hour-long process, so we're not going to do it tonight because it's already 10.30 night. But it was really powerful. And if you want to, we could even send you guys recordings of that session after, if he has, we want to do this on your own. But it was cool because in the eulogy, the way we structure the eulogy was like looking through like, like when I die someday, I want my eulogy to say, like he was somebody who loved his family,

he was to care of his family. He's somebody who stuck and he was true of his faith until the end. He's somebody who cared about his mission and take the things we want somebody to say someday, like our Hall of Fame at our funeral, is the pursuit of our values. that's like the thing that actually matters. A lot of people are going to say, hey, Russell, made a million dollars. But they might say, man, Russell changed a lot of people's lives because that is my core value, right? It's changing people's lives.

And inside that, yeah, you're making money and things like that. But the core value, like the value theme is that my mission, I'm trying to change entrepreneurs and change the world, right? Those are things you want to heard at eulogy. So what we did is we went through values. We took a eulogy and that became the Hall of Fame goal. Like, this is what I want. Someday when I pass, this won't want people to say about me, right? That is the legacy I want to leave.

So that's where we start. Okay. So first we talked about identity here, the first thing, right, with our T-Barr list. The second thing I wanted to go through then is values. Okay. Now, we know the values right here. These are the things that you are, do you want, the drifting, right?

So my question of you, just to think through really quickly is what does it look like to drift in your values versus what does it look like when you're driven towards your values? Okay. Because ideally, before we're like, oh, yeah, I'm always pursuing these. But is that the reality? How many days are you not actually pursuing those? So I want you to think really quick.

This is less, this is less of like an actual identity, but I want you just to write maybe a sentence or two of like, what does it look like in your life when you know you have these values and you're not moving towards them? You're drifting away from, for whatever reason, okay? What does that feel like? What does that actually look like for you? Okay?

And so just try to a sentence could be like, hey, where I'm drifting away from my values, like, it's painful because I know that I should be doing these things or I don't like it because of they're like, whatever that looks like for you, the drifter version. I want you to kind of explain it so you've got there to be able to see the contrast of like when I'm driven, I'm moving moving towards these values to pursue them constantly.

When I'm not, what does that actually feel like? So let's do 60 seconds just write a sentence or a paragraph, wherever you have about what does it look like when you drift in this value versus what it looks like when you're driven towards this value. Okay, 60 seconds, ready, set, go. All right, here's another example. What's the drifter version of me not pursuing my family? So for me, it's like, I say something like,

when I'm drifting, I'm not making time for my family. I'm staying way to work. I'm not focusing on them. I'm not showing with their games. I'm not parenting the night. This is the default I'm shifting to as a drifter when I'm not pursuing my values. Now we've identified the values, the things that will literally bring us the most happiness as we pursue them, as we gain them and we protect them and we keep them. We're looking kind of the opposite side of like, man, I'm like, what's the drifter version of that, right?

Again, I want you guys to be able to see and become aware of like, this is where I'm drifting and I'm not pursuing my values. This is where I am pursuing my values, right? It comes back to the same thing. When the trigger happens, when like, I don't want to go home at night because of whatever, I'm going to neglect my family or I'm going to not go and work towards my mission, wherever the version of that is for you, right? When that pattern hits, we recognize the pattern and there's a space. And in that space, there's time for us to say, no, I'm going to pursue the value. No, I'm going to go focus on my family. No, I'm going to focus something. And that gives us the ability to change. Okay. All right. So we keep going through these on face side.

We got identities we cover, we got values. Now, inside of our values, next step I want to talk about, and this is when Napoleon Hill talked about all the time. The number one law of success he talked about over and over and over again is having a definite purpose. Now, typically in the past, I would talk about definite purpose first, right? But the reality is the very first time I remember doing this value, actually, as I realized that when I started figuring these things out, like, my definite purpose was

usually tied to one of these. And sometimes it was different times. Like when my wife and I got married, right? My definite purpose was to figure out how to get her, to fall in love with me so we could get married and have five beautiful kids, right? And that became my definite purpose, right? When I was in wrestling and I wanted to become a state champ, I had a definite purpose, right? And it was one of my values that I focused on and became the thing that I was pursuing. So typically for any of you guys, if you are setting a big goal, my guess is that the goal you were setting is going to be

tied to one of your core values. And maybe it ties into one or two. Sometimes, you know, like for me, like somebody's, this is the core one, but this one is also very involved. Like, if I was like wrestling and health, they tie together, right? Like, if I'm not also focusing on the pursuit of my health and the wrestling struggles, right? And so sometimes there's crossover, but typically there's, in a season of your life, there's one value that you are setting a goal for a definite purpose and you are running towards. And so I wanted to lead with the values first. So I'm saying, okay, here's the values I have. Now inside of that, what is the definite purpose? What is the goal? What is the thing that you are going to be focusing on that we're going to talk about? Okay?

So definite purpose is the question next is, what is your definite purpose? If I come back to the goal strategy, number one we talked about the Hall of Fame goal, this is the pursuit of the values. This is your legacy. Now, a football team, they have a Hall of Fame. These players got a Hall of Fame goal they want. But then they come back to like, okay, the goal for this year is we want to win the Super Bowl. Okay. So the definite purpose is what is your Super Bowl goal? What is the thing you're trying to achieve like in the next eight months, 12? Everybody is like the next thing, right? Could be to win a two comic club award. It could be to lose 20 pounds. What is your Super Bowl? What is your definite purpose? Okay. Napoleon Hill talks about this so much.

In fact, if you listen to, again, Outwin the Devil at the very beginning of the book, first thing he says is that the difference between drifter and driven is that a drifter never has a definite purpose. They're just going out there doing stuff. Whereas driven people always have a purpose. That was a definite purpose they're focusing on. Okay? This is a point. I was quote,

there's one quality which one must possess to win, and that is definiteness of purpose. The knowledge of what one wants and a burning desire to go and possess it. Okay. So this is the very first step for us to go and pursue and get our goals. It's to know exactly what it is. Okay. Most people I meet,

even like inside of our community, I'm like, what's your purpose? Like, oh, I'm trying to start a business. Like, that's a purpose. It's not a definite purpose, right? A definite purpose is deeper than that.

Like, it's the exact thing that you want. I remember for me the very first time, I think, in my life, I had definite purpose. I'm sure a lot of you has heard the story before. But in wrestling, I remember going to the state tournament my ninth grade year. I saw a guy named Matt Woods, who was on my team. He was a two-time state champ, but I watched him win his third state title. As soon as I saw that, I was like, that is the thing I want. Okay?

That was the definite purpose. I was the thing that shipped me from being just a drifter who showed up every day at wrestling practice. I was doing the motions. I was there with the team hanging out, right? I was in hypnotic rhythm as a drifter until I figured out, no, I want that. Right? It was a definite purpose. I want to become a state champ.

I want to do it within the next 12 months. So they had that definite purpose, everything shifted, right? The world aligned for me because I was going after something. Same thing is true in business. Okay, if I got into business, I was trying to make money. I had a purpose was to make money, right? But I was a hypnotic rhythm. I was listening to podcasts.

I was showing up on a tele seminars. I was doing the things. But it wasn't until I saw John Reese make a million dollars in the day. And for me, I was like that. That's the thing I want. I want to make a million dollars in 12 months. Like that was the goal. I said I had a definite purpose.

When I did that, when I made a definite purpose, it got me out of drifting into a driven thing. I was able to go and achieve that very short period of time, right? So we have to have a definite purpose. Earl Nightingale, if you guys don't know Earl Nightingale. I had a chance, my wife had a chance like two weeks ago to actually go to Earl Nightingale's widow's home. We had a chance to sit there.

We've got to see the actual gold records. Meas, I've heard the story. But Earl Mayingale wrote a record back in the day called The Strangest Secret. and this record he wrote, he put it out there with no marketing, no nothing. It became, it was the first record, first spoken word record ever to go platinum. It went gold and went platinum, selling millions of copies with no advertising. He went from writing this record to being, you know, a guy who's kind of normal to becoming a millionaire with like three months from writing this record. There's a whole story I won't go into it tonight, but anyway, it's called The Strange's Secret.

And there's two clips of our story of you guys from The Stranger's Secret. The first one is about picking a definite person, or having a direction we're going to go. So this is a couple of minute clip right now from Earl Nightingale from The Stranger's Secret talking about our definite purpose. Have you ever wondered why so many men work so hard and honestly

without ever achieving anything in particular? And others don't seem to work hard and yet seem to get everything. They seem to have the magic touch. You've heard them say that about someone. Everything he touches turns to gold. And have you ever noticed that a man who becomes successful tends to continue to become successful?

And on the other hand, Have you noticed how a man who's a failure tends to continue to fail? Well, it's because of goals. Some of us have goals, some don't. People with goals succeed because they know where they're going. It's that simple. Think of a ship leaving a harbor, and think of it with a complete voyage mapped out and planned. The captain and crew know exactly where it's going and how long it'll take.

It has a definite goal. Now, 9,99 times out of 10,000 it will get to where it started out to get. Now let's take another ship, just like the first, only let's not put a crew on it or a captain at the helm. Let's give it no aiming point, no goal, no destination, we just start the engines and let it go. I think you'll agree with me that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach a derelict. It can't go any place because it has no destination and no guidance, and it's the same with a human being. Now let's get back to the strangest secret in the world, the story that I wanted to tell you today. Why do men with goals succeed in life, and men without them fail?

Well, let me tell you something which, if you really understand it, will alter your life immediately. If you understand completely what I'm going to tell you from this moment on, your life will never be the same again. You'll suddenly find that good luck just seems to be attracted to you. The things you want just seem to fall in line, and from now on you won't have the problems, the worries, the gnawing lump of anxiety that perhaps you've experienced before. doubt, fear, well, there'll be things of the past. Here's the key to success and the key to failure. We become what we think about.

Now let me say that again. We become what we think about. Throughout all history, the great wise men and teachers, philosophers, and prophets have disagreed with one another on many different things. It's only on this one point that they are in complete and unanimous agreement. Listen to what Marcus Aurelius, the great Roman emperor, said. A man's life is what his thoughts make of it. Disraeli said this, Everything comes if a man will only wait.

I brought myself by long meditation to the conviction that a human being with a settled purpose must accomplish it and that nothing can resist a will that will stake even existence for its fulfillment. Ralph Waldo Emerson said this. A man is what he thinks about all day long. William James said, the greatest discovery of my generation is that human beings can alter their lives

by altering their attitudes of mind. And he also said, we need only in cold blood act as if the thing in question were real and it will become infallibly real by growing into such a connection with our life that it will become real. It will become so knit with habit and emotion

that our interests in it will be those which characterize belief. Setting goals, having a rhetoric, having a direction to actually go. Now, what's interesting is when Napoleon he'll talk about definite purpose, I found out that Bruce Lee was a big Napoleon Hill fan, and

he actually, it was really cool, he went and he actually wrote out his definite purpose. He hasn't maybe seen me show this before, but this is the picture of Bruce Lee's definite purpose. So after reading Napoleon Hill's book, this is what he wrote. He said, I, Bruce Lee, will be the first highest paid Oriental superstar in the United States. In return, I'll give the most exciting performances

and rather than the best of quality in the capacity of an actor. starting 1970 out with cheap world fame and from then onward till the end of 1980 I have my possession $10 million. I will live the way that I please and achieve an inner harmony and happiness. Bruce Lee 1969. Okay. Bruce Lee was like, oh, I want to go make movies and stuff, right? That would have been a drift like a purpose. Okay. His was very definite. It was very like, it was very much like this date, this time, this much money. It was a definite purpose, right? It was like, I want to lose some way, hopefully someday. It was like, I was 13 pounds by this date, by this time, right? I don't want to, I. I want to,

I'm going to win a two comic club award. It's like, I'm going to win a two common club board by helping people to do this by this day and this time, right? Very, very specific. Okay, so two things. Number one, what we're going to do is I want you guys to spend, we're going to spend three minutes, right? Like, what is your actual definite purpose, right? Based on whichever value you are pursuing right now, what is the definite purpose you want to talk about, okay? What is your chief aim?

And why you be specific? Like, what exactly do you want by when? Okay. As specific as simply possible. Number two is like, what are you willing to do to achieve it? Bruce Lee was like, I'm going to become a, like, the highest paid actor in the world. He said, I'm going to do it by giving the most exciting performance and the best quality of service and the capacity of an actor. He was going to be obsessed and becoming the best of the world of doing this, right?

He wasn't just asking for the thing. He's like, this is what I'm willing to give up for it. So I'm willing to sacrifice. I'm willing to do. So we want to write out a definite, chief, a definite purpose statement. Again, does not be as long as his, but specifically, like, where's the thing that you want by when and what are you willing to do to achieve it? Okay. I spend three minutes.

In fact, you guys can write that on your thing. Oh, this can be next right here. I'll grab it during the break. As you go, as you do it right here, write down your definite purpose and write down on this side here on the driven side of the page. All right, ready, set, go.

So this is something like, I know why I give me three minutes to write about it, but something I'm sure you think a lot about, if not, something to think about, like, what do you want? What does that look like? I don't know about you guys, but I've been someone who's been obsessed with goals

my whole wife like when I was in wrestling I was obsessed when I was in the business I was obsessed even today I'm always like obsessed with the next thing I'm trying to pursue um and the reality is like the better you are at being specific and explaining it and understanding it the faster your subconscious might can figure out ways to actually go achieve those things um and so I want to make sure that just you guys are thinking about those things and figuring out how to how to do them um all right the opposite side this then is what is the pattern when you're not going your definite purpose what is the what is the what is the drifter version of that for you okay typically the drift or version is usually it's still a goal, but it's a very unspecific goal. So for a lot of you guys,

it'll be really easy to say if your goal is I want to lose 22 pounds by June 17th and and da-da-da, and by doing that, I'm willing to work out twice a day for 75 days, do 75 hard or whatever. Like the opposite side is like, I just want to lose weight. Like, whatever the drifter version is that gives you, gets you off the hook, right? Because I'm trying to lose weight and it's not specific. It's really easy to drift and be like, oh, cool, I'm, I'm doing the thing. I'm just chuching along, you know, I'll get there eventually, right? So it's probably the version that's a very specific undefined. It probably take you 20 seconds. So write down whatever the drifter version of that goal is, the non-specific, the non-committed, the non-one, you're not willing to give anything to.

What does that look like? It's probably going to be four or five words. Let's write that. You got 15 seconds. Ready set? Go. As we're going through this, I wanted to, I wanted to step back a little bit. And I want to talk, I want to go and talk about this concept of resistance a little bit, okay? As you guys know, anytime we decide to set a goal and to move forward or try to move forward in faith, there's always resistance points back to fear, right? It's this yin-yang. it's always happening. If it was as simple as like we set a goal, we try to pursue it, and we move forward in faith and we get the goal, life would be really easy. But as you guys know, as we're doing that, the resistance always keeps coming back. And if you guys read the book,

War of Art by Stephen Presby. It's one of my favorite books of all time. Whenever I hear the word resist, even when Tyler was talking about it, every day, like, all I'm thinking about is war of art. And there's a quote from Stephen Pressful from that book. That's one of my favorites. He says, there's a secret that real writers know the wannabe writers don't. And the secret is this. It's not the writing part that's hard. The hard part is sitting down to right. What keeps us from sitting down is called resistance, right? And you can use this phrase for any goal you're going up, right? The secret that real, real athletes know that wannabe athletes don't know is that this, right? It's not the working out that's hard. It's getting to the

gym that's hard. What keeps us from getting to the gym is resistance. Okay. With the entrepreneur knows, with the real entrepreneur knows that the wannabe entrepreneurs don't know is the secret is not going and doing the work. The secret is getting out of bed in the more, right? That's the thing that happens because doing the work typically is not that hard it's that moment in between okay he calls a resistance in between that keeps us um as i was judeley south i was like i wanted a visualization of this there's like there's as we're trying to move forward in faith there's like this rope this invisible rope that drifting us is pulling us back to be a drifter right like even when you decide to move forward faith and you decide to do things start moving towards the goals like there's always this constant

tension this constant resistance that's pulling you back and it's pulling you back so the question is like well, how do you beat this resistance? Like, how do you see it? You become aware of it so you can actually beat it. And I had a chance to interview Pressville a while ago, which was one of the coolest experiences. He's like the coolest dude ever. And he said something during this interview that was so powerful.

In fact, it was cool because Eileen told me, she's like, I've never read and say that he never said this any of his books or anywhere, but he brought up on this interview. And it was talking about, because one of the things the Lod Vez will hit is you will start moving towards your goal in faith. And then you'll get this resistance. And the resistance will be so big, like, well, I guess what I'm meant to do because I got so much resistance.

It was so hard, I guess I wasn't supposed to do it, right? And the reality is the opposite. Like, the bigger the goal, the bigger the thing, the bigger the resistance is going to be. And the way he explained it is awesome. So here's a clip real quick from Stephen Pressfield. Imagine a tree in the middle of a sunny meadow. The minute the tree appears, a shadow appears. And the shadow is equal to the tree.

If it's a big tree, it's a big shadow. So in the terms of resistance, the tree is the dream. that you have. The book you want to write, the venture you want to do, whatever, and resistance is the shadow. So what I want to say is resistance always comes second. There would be no resistance if there wasn't a dream, if there wasn't a calling that was inside you. So the good news of that is when you're feeling big resistance, that big shadow, that shows that there's a big tree there or something. There's a big dreams because resistance always comes like Newton's third law of motion, equal and opposite reaction. It's a reaction to an aspiration, to a book you want

to write or a move you want, whatever it is. So don't be freaked out, I would say to anybody, by that dark cloud, that dark shadow is an indication that the dream is for real and it's big. Give him around applause. He's the man. I've tried to get him to speak at Funnel Hockey Live. I begged him. I bribed him. I tried everything.

I don't speak. I'm like, okay, I understand that. But what would it take to get you to speak? Because I don't speak. I'm like, I know. But what would it anyway? And then you literally ghost to be less. My message, I'm like, oh, I think I offended him.

Anyway, I love that guy. He's amazing. But I think it's so powerful. Like the bigger the dream, the bigger the shadow. Right? Understand it when you set definite goals, big goals, things you want to accomplish. Like, the shadow's going to be big. The shadow's going to be big.

It's okay, understand that going ahead of time, right? At least for me, it becomes more, like, I know, like, okay, if I'm going to go up this hill, I know it's not going to be hard. But if I'm aware, if I'm ready for it, it gets to be more and more excited. So the bigger definite purpose, the bigger resistance is going to be. Okay, so Faye's talking about identity, becoming the learner. Number two, we talked about creating your values. Number three, figuring out of your definite purpose.

Okay, now you got your definite purpose. You have the thing you're going to be moving towards. Next thing we'll talk about is rules. What are the rules and the guard rules you set up to help you to go achieve that goal. So many people are going to set a goal. and then they just hope they're going to figure it out and they don't do that, right? When the keys is when you set a goal,

you have to figure out what are the, I say rules, but they're rules, their standards, their guard rules, they keep you moving forward towards the thing, okay? For example,

I started wrestling, and this is Little Russell wrestling or a little rusty wrestling when I was a little kid, and this is me win in my first day or win in my state title a couple years later. Where I started wrestling,

like when somebody would tell me something, I would make it a rule. Like, this is a rule. I cannot break it. I cannot deviate from it. And it was one of the keys of my success. Okay, So after you said a goal, like, what are the rules you have to put in place to make sure you're actually going to have that thing happen? Okay? A couple examples of wrestling. Okay. I remember on my first day, ninth grade, I was coming from the middle school to the high school to wrestle with the team. And I remember, every day we'd go out through the run laps. And there was this guy, I shouldn't say his name because somebody he's going to watch this. I'm going to feel really bad. But he was like the varsity guy at my weight. And I was like, this guy's older than me. He's awesome. So I would run with him because he's like, this is the varsity guy at my weight. And we were running. And I remember we'd run these different routes. And he would always go. And he would always go. And he. And he would always go. And he. And he. And he would always go. And he. And he. And he. And he. And

And we get to, like, a corner, and he would just kind of cut the corners a little bit. I was like, oh, well, that's what people do. He's varsity. So I would cut the corner with him. I kept cutting the corner. We would do these little things. It wasn't a big cutting the corner. It was literally just like we'd be running and there's a corner and we would just cut the little bit, right?

So it wasn't big, but it was just enough. I was like, I feel like that's not right, but I don't know. He's a varsity guy, so I'll do it. So we would do this thing. And I remember our very first dual mood of the year, went out there. I remember watching like JV. wrestles. I wrestled. I wrestled my match.

that he was out there wrestling. I'm so excited to watch him, and he went out there, and he got destroyed. But he, not because he wasn't a better wrestler because he ran out of gas. First period he was getting,

second period, he got tired, by third period, he was just like, and I remember in my head, I was like, the reason why he's out of shape is because he cuts corners.

So ninth grade, first match, watched this kid, I said, I will never cut corners again. And so we started running, and if you watched me, my entire wrestling career

all the way through college, I would run every single thing all the way to the edge, and then I would turn. I never once would, would like step over even a quarter. Because I said a rule, I will never cut a corner because Adam had no wind because he was cutting quarters.

And I set that as a rule. I kept that role the entire time. Okay? Later, one of my coaches said, if you drink carbonation, you have less wind in your, in your, in your lungs, and you won't be able to wrestle as good. It's okay, I said a rule. I will not drink carbonation. I did not drink carbonation from ninth grade to last year, graduate of college.

I will not drink carbonation. I don't know if that's true or not. I have no idea actually, but it became a rule for me. I did not drink carbonation, which kept me away from Coke and Rubin and all the other things, which was great as an athlete, but I made that a rule. rule hard and fast, I'll never do it. Okay, when my coaches told me, it was a weekend. I remember it was Friday after practice. He said, hey, you got to make sure you run either Saturday or Sunday, you have to make sure you run because if you go two days in a row, since your car day will level

out, but two days it starts dropping back down. I have no idea if that's true or not. I have. But the second day he told me that is the rule, okay, the authority figure told me who I trust, so I made a rule, I will never rest for more than 24 hours. I'll never take you off two days in a row. And I did my entire wrestling career. Okay, I might take Sunday off, but not Saturday. If I take Saturday, I'm not taking Sunday off. I never missed two days in a because I never wanted to backslide even one second. Okay? What's the other one?

Oh, yeah, I made a rule. Like, one time I lost a mask, I wasn't quite ready. I was, okay, I will never step on the mat again until I broke his sweat. So if I knew I was coming up, I got up, Matt, I would work out, whenever I could do, run around,

so I'd break a sweat, and then I would come out on that, prepared and ready, as opposed to not. So these are just a couple of rules I set for myself as a wrestler. Okay? Too many people let themselves off, right? There's like, oh, whatever, you know?

Like, if you want to be successful, you have to set rules. It'll keep you, Everybody says keep you inside the guide rails, the standards, the things that to make sure you actually get your goal. Okay, if I was going through Tom, there are you stuff. Tom is very rigid in his rules. And so I found a bunch of Tom Billy rules that he does help me be a successful entrepreneur. So here's some of Tom's rules.

Number one, I get out of bed in 10 minutes or less. So as soon as the alarm goes off, he has a rule to get out with 10 minutes or less. The reason why he made that rule, he said when he was a drifter growing up, he was sitting bed for three, four, five hours every morning, watching TV on his phone before he'd get out. We decided to move forward in faith that become driven. He said, okay, I know this is a weakness for me, but I have to get out of bed within 10 minutes or less after my mom goes off. Okay, number two, I only do or say things to bring me closer my goals.

So even if it's not true, if it brings them closer than goals, he only does and says things to bring closer to goals, okay? Where's the other rules? If I'm awake, I'm either working out or I'm working or I'm working out. Okay, do you know what I tell him he is hardcore as much as it is, right? If I'm awake, I'm either working or working out. Okay, another rule. Never do tomorrow what you can do today.

He's a whole bunch of other ones. These are some of the rules he lives by. He set these rules. He doesn't break them. doesn't deviate from him. And that's how Tom Bill, you built Quest Bar and sold up for a billion dollars. How he built impact theory is you remember,

like everything came because he set these rules that helped him to actually achieve the thing. Okay? Most people are way too easy on themselves. They don't set rules. They don't have these things, right? So what I want you guys do right now is I want you spend a few minutes thinking about

what are the rules that you have as a driven to keep you on pack to make sure you're actually going to achieve your goal. Okay? So right-hand side of driven, what are the rules? You're going to follow. And over here to say no rules, because that's pretty easy to do, right? So that is the game plan. I'm going to give you guys two minutes to think about what are the rules that you need to create in your life

to be able to pursue this and actually hit the goal you are striving towards. Ready, set, go. Okay. I mean, guys, create one of your rules that make you a little bit nervous thinking that like, this is now going to be the rule for the rest of my life. Anybody? A couple people. I don't think I was like, oh, I can never drink carbonation again.

What am I going to do? Oh, I can never cut corners again. All right. It doesn't matter. The goal is too important. I will set the rules. I will stick to the rules. Okay. So these are things talking about face of our identity. Okay. Realizing where to learn. Number two, figuring out the values we are pursuing their agreement is happening. Number three, inside those values, figuring out a definite purpose of the goal to run towards. Number four, figuring out the rules, the standards, the guidelines to make sure we hit that rule. And then the last one here on the faith I want to talk about are habits and rituals. Okay. If you look at anybody who's trying to achieve anything, right? We figure out, here's the All-Fame goal that, like, here's a legacy and why. Here's a Super Bowl goal. I'm going to be hitting. Now I've got to figure out what are the rules and habits and routines I got to create and put in structure to make sure I actually do the thing, right? We all know the habits for the key to moving forward.

Like when I want to be a state champion wrestler, it wasn't just like, okay, I'm going to just, I've made a goal. I'm going to be a state champion. It's like, what do are state champions do? Like, I have to get really strong. I have to figure out what are my routines to do my weightlifting. I have to get good cardio. What are the routines I do to get good cardio?

I have to be good, uh, drooling. What are the moves and techniques I have to figure out, right? And I build habits and routines around that to make it possible. When I want to become an entrepreneur is the same thing. I got to put in time where we're going to find the time. I got to learn how to build a funnel. I have to learn how to build the habits and routines to be able to actually do that, okay? And we can go for days about more your routines and stuff like that.

I'm not going to go deep in there right now because it's hardy 11, 12 at night. So I do want to say, I know a lot of you think about habits or routines. And so I'm not going to spend time on that. But we are coming out with something really cool is an app that's going to be called the Driven 100 where you're going to figure out your definite purpose. And there's going to be 100-day sprints to move towards those goals. kind of like 75 hard, but way cooler. And so anyway, so this is a be a tool we're creating for you guys to help you figure out

what those habits or routines are and go on 100-day sprints to move towards those things. And it's going to be a lot of fun. So that's coming soon to a funnel to the year near you. And I said, I'm not going to spend time right now, figure out like the driven version of your habits and the drifter version. But if it wasn't so late, that's why I would have you guys do an access figure out, what are the habits going to be that got a structure? What are the things I'm doing now on the drifting side?

Okay. So I'm going to jump to the third. sections. We've talked about faith. We've talked about fear. And I want to transition into hypnotic rhythm. This is really going deeper into the subconscious mind part of this, right? And so again, we're talking about fear with the lizard, talking about faith with the monkeys. Now we're moving into the lizards. Okay, or sorry, into the subcontchurched mind to the elephants. Now this is a really cool quote. Annie had it in her book and I read it. I was like, oh, this is so cool. So it's from Carl Jung. I pronounced it right. The J is not a J. It's silent.

Okay. He says, until you make the conscious, sorry, until you make the unconscious conscious, it will direct your life and you will call it fate. Ooh. Unconscious things are always happening, right? Until we make it conscious, it will direct our lives where I call it fate. Okay, awareness. What is happening behind the scenes? We've talked a lot about us already, right? Hypnotic rhythm. So there's two things I want to talk about on hypnotic rhythm size. Number one is going to be belief and number two, we're talking about needs. Now take us through the rest of today. So the first thing we'll talk about is beliefs. Okay, the cool thing is we consciously have the ability to figure out what our

hypnitorate, to figure out what our patterns are going to do. We need to choose those things, right? When we're choosing faith, we choose this is the pattern. This is the rut, the hypotrypha that I want to create. So we have the ability to choose that, right? And again, there's both sides, right? There's the faith-driven one where we are doing the hypnotic movement is driven, and then there's the drifter version, right?

There's two different versions that always happening. And the question is like, how come some people on one side, how can some people on other side? And in The Stranger Secret, Earl Nightingale shared a really cool thing about looking at our subconscious mind like a garden, we're planting seeds. And it's one of my favorite parts. So we're going to watch this clip really quick, but it's going to help you understand, like, is you look at somebody who's struggling, who's always drifting.

It's because of the subconscious seeds they're planting for somebody who's successful, and how else do with, like, the seeds that we're planting. So let's watch this last clip from Earl Mango right now. Now, how does it work? Why do we become what we think about? Well, I'll tell you how it works, as far as we know, Now to do this, I want to tell you about a situation that parallels the human mind. Suppose a farmer has some land, and it's good fertile land.

Now, the land gives the farmer a choice. He may plant in that land whatever he chooses. The land doesn't care. It's up to the farmer to make the decision. Now, remember, we're comparing the human mind with the land because the mind, like the land, doesn't care what you plant in it. It will return what you plant, but it doesn't care what you plant. Now, let's say that the farmer has two seeds in his hands.

hand, one is a seed of corn, the other is nightshade, a deadly poison. He digs two little holds in the earth, and he plants both seeds, one corn, the other nightshade. He covers up the holds, waters, and takes care of the land, and what will happen. Invariably, the land will return what's planted, as it's written in the Bible, as he sow, so shall you reap. Now, remember, the land doesn't care. It'll return poison in just as wonderful abundance as it will corn. So up come the two plants, one corn, one poison. Now the human mind is far more fertile, far more incredible and mysterious than the land, but it works the same way. It doesn't care what we plant. Success, failure.

A concrete, worthwhile goal or confusion. Misunderstanding, fear, anxiety, and so on. But what we plant, it must return to us. You see, the human mind is the last great unexplored continent on earth. It contains riches beyond our wildest dreams. It will return anything. you want to plant. All right.

So that's how our self-conscious mind works. Wherever we plant, it grows. So if I go back to this slide, right here, right? If we're planting nightshade, right, it shifts us in drift. We're planting something positive. It can move us into driven, okay? And so what I want to talk about right now is our beliefs, okay? And I want this section to be called the only belief that matters.

Similar to identity. We talked about 10 different fear identities, but there's one identity that actually matter the most. like transitioning to the identity of the learner. The same thing is true in beliefs. Okay. Troy Robbins says your beliefs create your life and your beliefs can destroy your life,

depending on which ones you adopt. Okay. Now, we know this like when we talk about subconscious selling, and expert secrets, if you guys read that, I go deep into this, right? I talk about how there are belief patterns people have, right? If I'm trying to convince somebody or sell somebody or persuade somebody,

I have to figure out what are the chains of false belief they're currently holding them back. Now, with this exercise, we're doing this more internally. What are the chains of false beliefs that you have right now that are holding you back from your goals, right? you have these chains of false belief, right? So that's the first thing.

The second thing is, like, why do you have those chains of false belief? Okay, and what's fun about this, like, if we had, like, you can sit down and when we're doing this for our customers, it's like, what are all the chains of false beliefs? We're listening about, like, okay, they have a false belief about this and about this, the same thing we can do with ourselves. Like, if I want to go, went to a two comical board, I want to lose 30 pounds, like, what are the false beliefs I have? And the more you can list out, the better, okay?

And then for each false belief you have, the said question is like, why do I have that false belief. What was the subconscious thing that happened to me that created that false belief? What was the experience I had? Some experience created that false belief. And that false belief is there. It's holding you back. Okay. And then from there, it's like, what's the story you tell yourself? You talk about the subconscious mind speaks the story. So every time something happens, right? I set a goal with false belief triggered, right? Because some experience, I have this story. I can't do it because whatever. Okay. Money, making money is hard. Money doesn't grow on true. Whatever the story we come up. And so when we're selling somebody, what we have to do is to get them to

break that false belief, we have to tell a better story, right? We tell the Pifty every story that's better than their story. If we can tell a better story, then we can replace it. And so for all of us, like, we have all these different beliefs right out that are holding us back from our goals. And I want to give you guys a new story that hopefully will break any of the false beliefs that are holding you back, okay? Because there's one story so powerful. And again, it comes from Tom Billy. I'm going to tell you what the belief is, and I'm going to tell you guys the story about why this belief so powerful. Okay?

So Tom Billy says, the only belief that matters is that if you put time and attention to getting better at something, you will get better. You do not need to be special. Okay? What all of a sudden done is you are achieving your goal, that's the only belief that actually matters. All these other beliefs that are holding you back are keeping you back. But if you can shift and transition to the driven belief, which is this, the only belief

that matters is if you put time and attention into getting better at something, you will get better. You do not need to be special. Okay. So here's a clip from Tom Billy during that same interview I did with him where he talked about this concept of the only belief that matters. You're going to make your identity one thing, dear aspiring young Jedi, and that is to tell yourself that you're the learner. Now, once I get them obsessed with this idea of learning, because skills actually have utility, they will get better. There's just no way about it.

The only way you can encounter knowledge and not get better is if you have like a block of, oh, that's for other people. I'm not smart or whatever. But if your identity is really, I learned, that's what I do. Then they will get better over time for sure. You never know who is going to respond to what, but they're all going to end up at the same place. And the same place is this. It's what I call the only belief that matters.

And no one will understand this as well as a wrestler. So this is going to hit you like a two-ton heavy thing. The only belief that matters is that if you put time, and attention into getting better at something, you will get better. You don't have to be special. You don't have to be gifted at wrestling. Now, you may never become the MMA champ. You may never win a gold medal in Olympics. But you will, and I promise you 10x, 100x, your own abilities by putting in time and energy, by training well. You have to train well. You can't just train stupidly. but if you train well, you will by the very virtue of being a human being with no other credits to your name.

You are a human. The human mind is designed to get better with concentrated effort, period. Now, once you believe that, it's like, dad, I'm dumb. Okay, sure. You're not smart yet. But now, what do you want to apply yourself to? What do you want to get good at? Most people stop at, I'm not good at this thing.

Okay, sure. But what do you want to get good at? Because it is a truth of the human animal that if you apply time and energy to a skill, well, you will get better at it, period. So the quote that I hold warmly to my chest is this, you can't make a racehorse out of a pig, but you can make a really fast pig. And I think it is almost,

certainly true that my life is the answer to the question, what does a fast pig look like? Because I'm not a racehorse, but I'm a really fast fucking pig. And I've spent so much time and energy in getting better, in learning about what I call the physics of being human. Just what are the realities of the human mind? Because you're having a biological experience. That's just true. And once you accept, okay, I'm having a biological experience. How does this biological human creature improve its skill set in a way that's useful? The big thing initially was beliefs. So I, like you, thought I was dumb. And I was haunted by a movie called Amadeus. And in Amadeus, there's a real life character, a guy named Solieri, who was a contemporary of Amadeus, Mozart. And

he lamented to God in the film, why did you make me just talented enough to realize I'll never be as good as Mozart? And that was how I felt. I always felt like I was like just smart enough to realize my friends were always going to be smarter than me and that they would go on to be successful because they were smart. But I wasn't smart like that.

And things like that didn't come easily to me. And that lamentation carried me into my mid-20s. And it was getting so dire, and I felt so badly about myself and so hopeless, that I started reading about the brain. And I wish I could remember what the insight was that made me go, there might be an answer there, whatever it was, I started reading about the brain, and came across this idea of brain plasticity. Now, this is the late 90s.

So brain plasticity was still being debated. Is it real? Is it not real? And I thought, oh, when I think of the world as if brain plasticity is real, then I excited because that means I can get better. When I think of brain plasticity as being something that ends when you're 12, then I get very, very sad. And the neurochemical change in me was so profound and noticeable. I decided just to, even if it was a lie, I was going to believe that I could get better. And so that was why I called the only belief that matters. That ended up dictating every

step I made after that. So the reason I put myself around people that were going so hard was because I believed that I could improve. If I didn't believe I could improve, and I actually had a moment of crisis when I was with them because they were so much farther ahead than me in every aspect. They were more muscular than I was. They were smarter than I was. They were farther ahead in business than I was. And it just like was just this unrelenting parade of why I was a loser.

And I thought, okay, well, hold on. If you believe you can get better, then you need to switch your mentality. I was thinking of leaving, because I'm like, this is so miserable to always be the worst. And if it's true that they're the surest path to my success, which at the time, it really, really seemed obvious that they were, then I need to build my self-esteem around something more useful than being smarter than them because I'm not smarter than them. And that gave me the insight to, okay, think of yourself solely as the learner and pride yourself on being the learner. So don't pride yourself on being right. Pride yourself on admitting

you were wrong faster than anyone else and then putting the energy behind the right idea. And that changed my life. That's like the one moment that's like, I remember where I was when I had the realization. It's a demarcation point in my life. But ultimately, it came from the belief that brain plasticity was real, meaning if I put time and energy into getting better, I actually will get better. And so that was the thing that lifted that hopelessness off my shoulders. It just became a question of, well, do you want it badly enough to work this hard? Because much like getting lean, getting lean doesn't come easy to me. And getting good at things doesn't come easily to me. But I can throw an inhuman amount of energy. So when you've got somebody that maybe learns twice as fast as I do, but they work a quarter of what I work, well, then I come out ahead. So now when I meet somebody that's more intelligent than me and they work harder than me, you get an Elon Musk, right? It's like, I can't outwork it. Like he's already clocking, you know, I'm sure his is 93 or more. So that's out. And then he is clearly, in terms of I'll just define intelligence as the rate at which

you process raw data. He just thinks through problems faster than I do. So that doesn't, that no longer hurts my self-esteem, though, because I don't pride myself from being smart. I pride my myself on being a learner. So it's like I'm completely content with being a fast pig. It's extraordinary what you can do with your life if you're truly committed to being a fast pig. But all of that to say that for me, it started with that the only belief that matters. The only belief that matters. So what are we going to do is right now, I want you to look at this and we're not going to spend time to go and write down every belief. But what I want you to do is like, what are all the beliefs you have, the false beliefs that are keeping you from actually

reaching your goal? And then the right hand side under the driven, I want you to write down the only belief that matters. I will give you time to write this down on the right-hand side of your beliefs. Write down, the only belief that matters is if you put time and attention to getting better at something, you will get better. You do not need to be special. Yeah, one minute. Ready you go. All right.

So hypnitably to talk about belief. We got one last we're talking about tonight, which are needs. And we're talking about needs because I remember the very first time I heard Tony Robbins talk about the six human needs I'm going to go into. He says something that I didn't understand the time. But he said, if somebody's not, he said, somebody will give up their values, the thing they value the most to make sure they're getting the needs met. And if I've walked up by understanding, I'm like, what is he talking about? Like, why would I give up my, why would I give the things I value exchange for my need?

It didn't make any sense to me. But over the last, man, almost 20 years, as I heard Tony said that very first time, I've seen it in so many people's lives, my own lives, different times. And so the next thing I want to talk about is our needs. Okay. Now, Tori Robbins talks about there's six human needs, okay? And I'm going to go through each of them at one at a time. I'm going to actually have you figure out what are the ways that you're getting your need met through both on the driven side and on the drifter side.

So the first of the six human needs, we're going to go through four needs right now of the body. And for each of us, we will figure out a way to get these needs met one way or another. We will get these needs met even if it means sacrificing our values. So the first need is the need of certainty. Okay. All this needs to certainty. We need to be certain that this is going to happen. We need to be certain.

We wake up in the morning. We've got a house. We've got a home. we've got food, like we want certainty, right? And so the first thing is certainty. I want you guys to spend a minute and out going back through your drifter and driven list and think about what are the ways that you get certainty that cause you to drift? And what are the ways you get certainty that help you to drive, help you be more driven,

okay? There's a drifter version of certainty and there's a driven version of certainty. Each of these needs, there's a version of each of them, okay? So, so for example, a way that I might get certainty, maybe I get certainty because I know that every single time that I go to a nice restaurant and I order sushi dinner, I eat that food and I get full. I feel certain it's going to be, it's going to feel so good to eat that food. I have absolute certainty. Either of the self, it may not be bad, but if I go and my eating out five, six, seven, eight days

a week, that can be very much, it's going to be something that the devil talked about earlier. If I can get people to eat bad food, they get indigestion, they can't grow, they have no energy, have no health. Like, it can be bad, right? But I can also get certainty by making sure that I am there every single time for my kids, like, or every time I wake up or some version of that, right? So for you, what is the drifter version of certainty and what is the driven version of certainty? The way that you're currently getting certain to your life.

Think about that. You got one minute, ready, set, go. Let's wrap that up. All right. So first human need is certainty. Second need is variety. Okay, now interesting thing about these two needs, certainty of variety.

Certainty and variety happen to also be opposites. Okay? Certainty means I know exactly what's going to happen every single day, every single moment of day. Variety means I have no idea it's going to happen. It's going to be crazy. It's going to be fun, okay?

We have a need for both. We have certainly made to a variety. So the question for you guys is, what is the way right now you get variety? What's the negative drift or a version of variety? What is the positive driven version of variety? Right? There's some things I do that give me a variety of life

that are scary that are bad. Like my wife might say, going to a wrestling term, ripping both biceps out. It was a lot of fun variety for me, but it caused me not be able to move my arms for two months. Just kidding.

Rustings fun. It's always good. Right, where there's the driven version a variety, right? I get a variety by going out and serving, by doing, by changing people's lives. Like, these are that giving me a variety as well, right? So for each of you guys, what is the drifter version of variety? What is the driven version of variety? Ready, set, go. Okay, so we have certainty. We got variety. Next human need is the need of significance. Okay? Signific, I weren't feel significant, okay? There's a drifter version and a driven version. A drifter version,

like, there's a lot of things you can do to feel significant that aren't positive, that aren't good, right? There are a lot of things you can do to feel significant that are great. You help someone, you serve something, you feel great. You feel significance, right? So significance is next to you. And you figure out your driven and your drift or version of significance that you do inside your life.

Ready, go. All right. Next, the last of the needs of the body, this one here is called love and connection. Now, what's interesting about this one is that significance and love and the connection are opposites. what we are so messed up with, they have significance and love and connection. So significance is all about,

look how great I am, love and connection is all about, look how great we are, right? So they're opposites. Now, this one is probably going to be the easiest to figure out of the Drifter versus Driven because typically most people, like love is a driven version, right?

Most people settle for connection, which is the Drifter version. And so love and connection is the need, but usually that's kind of how it shows up your life. So if you're not getting love or you're settling for connection, that's usually the drifter version. version versus going after faith and being driven looking for and pursuing and getting love.

So write down your version of love and connection over here, your drifter version and your driven version. One more minute. Ready, set, go. I want to show you guys one of the, one of the most powerful things I learned from Tony Robbins when he first taught me in six human needs. We went out to the four of the needs right now, but these are the needs of the body. Now, what Tony said is that every single one of us would figure out a way to get these needs met,

okay? Either in an unhealthy, Drifter version or very healthy, driven version. And it was interesting that when he first taught. this very first time I met Tony. First time I was at UPW walking on fire, doing the whole thing. And this was the thing of all the stuff that he taught stuck out to me that just like hit me like a, like a brick wall. And this way he said, he said, anytime something in your life meets at least three of these needs, it causes an addiction or a hypnotic rhythm or something that you're going to be stuck to, right? And a number as he sees, he told that he said, let me explain to you guys what happened.

Like, let me show you how this works in real life over and over again, right? He says, think about the first time you met your significant other, right? You met. them on a, uh, you met them whenever you decided to go on a date and it was really cool, right? Because you want to date and they wanted to go on a date with me. This is amazing. I got significance. We're going to go hang out, right? And then you go on a fun day, you go ice skating, you go to the movies. You go to something like this new exciting thing. You have varieties. Like this is exciting. This is a new person. They feel they like me. We're having a variety is fun. And all of a sudden, you touch your hand or you hold her hand. You give her kiss and you

get some connection and some love. And all of a sudden what happens? Dorphins, he had these firing up and three of these needs have now been met and it creates an addiction. right and you fall in love. Now what happens? Well, if everything keeps going well, which hopefully it will, keeps going better and better, better, you're like,

this is amazing. We have variety, we love and connection, we have significance in our life, this is great. I want more, I want some certainty. Let's get married

and you're so excited to get married because you love of each other and all of a sudden now you've got a variety, you've got a love of connection, you've got a synfious, you get married,

now you have absolute certainty every morning you wake up, that person's going to be there you're going to see me every single that's so great, right? All these needs are being met and it's amazing for a while and then what happens over time?

Over time, your significant other keeps hearing your stories. Same stories over and over and over again. Eventually, yeah, you've told me that story 22 times. And all of a sudden you start losing some significance. But good news, you got certainty, you got variety at love with action, everything's fine. But then you stop doing date nights because it's like, we're at home, why are you married? Why do we go on dates? And you stay home and all of a sudden you lose variety.

And then boom, the addiction is broken. And this is where marriages start dwindling and falling apart, right? And then what happens? Hopefully this doesn't happen, but you see it way too often, right? the person who's not getting their needs met, all of a sudden they meet somebody else. It can be someone at work. It could be somebody at the gym. It could be something else.

All of a sudden, that person talks to him. And all of a sudden, like, oh, my gosh, I have significance. Right. And this is a variety that's exciting. It's something new. Right. And then they get connection to love and all of a sudden their needs are met with somebody else. Marriage dissolves.

Everything falls apart. Right. I remember Tony saying that. I was like, oh, my gosh. At the time, my life, I've been married like seven years. We're struggling. I couldn't figure out. I was like, oh my gosh.

I fell in this trap. Right? like when we got married, we had variety. We had all these things. But then like, I hadn't been taking my wife on dates, right? Was I feeling significant? Was I feeling significant? Right?

Love and connection, it was like all things are falling apart. And I remember Tony saying something, he said, if you were in a relationship, if you could be the kid with the family member, with your spouse, or love, like, whatever it is. He's like, if you're in a relationship and somebody's getting all their needs met, they're not going to go anywhere. People fall apart when their needs aren't being met. And for me, it's shift.

Like, okay, how can I meet my wife's needs? How can she be my needs? We had these conversations back and forth. Like, let's figure these things out. If we can figure these out, we recreate the addiction, the connection, the spark comes back, right? So it happens there. But this happens not just in marriage. It happens in all sorts of parts of our life, right?

Okay. And as an entrepreneur, you can engineer this in your marketing, by the way, right? How many guys when you came into the ClickFunnels world and you showed up one day and you're like, this is amazing? They're making money, selling things through funnels and they're too caught. Like you saw the bright of Brightest excitement, right? And then you came to funnel hacking live and you saw met people, you got connection. This is amazing, right? And all of a sudden, someone knew your name and you launched a funnel and you got some leads.

Like, this is a man. All of a sudden, all of a sudden, these needs were met, right? And then you should know that like, certainly I know that every single week Russell's going live, this is going to happen. We're going to these meetups as a group and like, we create an addiction inside the community, right? Because the needs are being met. Now when people usually leave our community, it's because of one thing, one or things happened, right? Like, we stop fulfilling the needs. Maybe they don't get the Friday one.

Maybe they lose the level connection and lose a friend inside the group. Something happens. And it falls apart and that's when they drift away from our world. Right? And so this is happening in a micro and a macro level over and over and over again. okay for today's purposes i want you guys more thinking about like one of the things right now they're getting my needs met because you will get your needs met one way they're positive negative you drift or driven you will get your needs met okay um and again like to me like to me like

tony like even if you will give up the things you value the most to make sure your needs are met and so you knowing that it's going to happen it's like okay how do i make sure that i'm meeting the needs correctly right if i meet these things correctly it can be a huge positive amazing thing and if i don't it can destroy my life it can destroy everything right so understanding how these needs work is very important. Okay. First off yourself, how are I getting my needs met? Drifter and Driven version.

How do I transition to the drift to the driven version? Okay, but then start looking at your kids, looking at your certificate, and look other people like, am I being those people needs? Your employees, your staff members, like other people around Jake, how are you meeting their needs? How are they meeting your needs? Because again, it happens at a macro level, but also happens at these micro levels as well.

The same thing's true in like sports. Like, why did I love wrestling, right? I love wrestling because I got certificates. I got really good. Right. Variety. Every single match was different. I got a love a connection with my teammates, but other people, right?

I certainly, I was like, all my needs were met by wrestling. That's why I love this so much, right? All my needs are met in entrepreneurship. Like, I feel significant. I'm going to stay. I'm going to stage. I'm a significant. 100%.

Variety. We're in Mexico. Like, this is a men and say, love and connection. I give you guys hugs and high fives. I love and connection. And certainty that, like, this is what I get to do. Like, all my needs are made here. So why I keep doing this?

20 years later. He's like, why do you sell the business? I'm like, why would I sell my business? Like, all my needs are met. It's fantastic. This is great. Right? And so understanding this is such a powerful tool for all of you guys,

so I wanted to give you that tool to understand because again, this is coming back to these subconscious patterns. Like if these needs are met, it gives you freedom. So the next part of this now, the four needs of the body, and then there's two needs of the spirit, right? Comes down to the six human needs. Now, you don't have to get the needs your spirit met. In fact, most people don't.

Most people get stuck just try to figure out the needs of the body and they just kind of get in this limbo and they don't ever progress back that. It's kind of like, you guys remember Maslov hierarchy in needs when you were a kid in school where he's like he's got this, this like triangle on the bottom is like, hey, before anything, like you have to make sure you have like food and shelter, right? Until this needs met, you can't progress up. After you have food and shelter, they're like, okay, I got food and shelter.

I remember in Maslow's whatever. The next one's like, then you have friends, then you have a house and then you have and like, these needs have me that before you can go to these ones. These are in that before you go here, right? And if like this knee drops down, everything falls back down until your back down's bottom, right? So the hierarchy that builds on each other. Same thing is true in here, right? Like, you figure out how to get these needs met, right?

And as soon as you get these met, then it unlocks the needs of the spirit. You will not progress the needs of the spirit until you got these things taken care of. Right? And so that's kind of next step. So if you look at these, there's a couple of slides back up. Six human needs. We've got the four needs of the body, certainty, uncertainty, uncertainty, and love and connection.

And the two needs of the spirit are growth and contribution. Okay, you guys are setting goals. you want to grow. If you don't figure out how to get the needs of your body met correctly in the driven version, not the drifter version, you will never progress to the place where you can grow to become the person who's going to go and achieve their goals. Right?

I see people all the time who come to our coaching programs, who are figuring things out who get stuck in these things where they're trying to figure out how to set their goal. The problem is you've got no love and connection. You've got no certain, like all these other needs are not being met. And so you keep falling back, that trying to solve it, trying to figure out things, and you never get a spot where you can grow. If you want to get to growth and the contribution,

which is what business is, development and then contribution is businesses. It's like helping other people. You have to figure out how to correctly get the needs of your body met, how to do that in the driven version, not the drifter version. And when you figure those things out and you get those things plugged in, your needs are being met, then you can transition to growth, which is personal development, all this kind of stuff.

And then from there, you can transition to contribution, which is the ultimate place we're going, right, to contribute to go back. Okay, for me, a lot of people in this world get to growth, like the personal development junkies the world. I love them all. contributions where you guys are at, like coming from that phase to like now I want to share my message. I've been called to do something more. How do I contribute?

How do I get my message out to more and more people? And so those are the core things I want to share with you guys tonight. It's not midnight yet, which is awesome. We've gotten through the core parts of the Drifter versus the Driven. I wanted to do one last thing. There's a poem that I sent this to Eileen to Annie a couple, I don't even know, like a year or two ago and say Annie's, or Eileen was like, wait, remember that quote? and that poem is I'm going to find it real quick. I want to read you guys. This is from Robert Collier, who's one of my favorite of the authors. He wrote the book called Secret of the Ages and a bunch of other

ones. This poem was in the book and when I read it, it was like, I thought it was a really cool thing. There's a couple words in here that are hard to pronounce because they talk about everyone back in the day, but I want to share it with you. So it says, if you want a thing bad enough, go out and fight for it, work day and night for it. Give up your time and your peace and your sleep for it. If only does of it and makes you quite mad enough, never to tire of it, makes you hold all other things, tawdry and cheap for it. If life seems all empty and useless without it, and all that you scheme and you dream is about it, if gladly you'll sweat for it, fret for it, plan for it, lose all your terror of God or man for it. If you'll simply go after the thing that you want with all your

capacity, strength and said, jastity, did I say that one right? Faith, hope and confidence, stern, pernacity. It neither could, if neither cold poverty, farness and gone, nor sickness or pain, or by your brain can turn you away from that thing you want. If dogged and grim, you besiege and you besieged it, you'll get it. Okay, that's how we have to look at these goals and these things we want to pursue. With that, I said, you guys, I appreciate you all for hanging out. I hope you enjoyed tonight session. And we'll see you all tomorrow.

Thanks, everybody.