Marketing Secrets with Russell Brunson - Drive Your Kids To School...

Episode Date: February 5, 2018

Something special I learned this week when I stopped doing my morning routine. On today's episode Russell talks about changing up his morning routine by driving his kids to school and why it has been so great. Here are some of the amazing things Russell talks about in this episode. What caused Russell to stop and notice that he was missing out on something really special with his kids. What kind of a difference he feels in his life since he began driving his kids to school each day. And why it's so important to stop and look around you and notice the relationships that you may have been neglecting. So listen here to find out why Russell is going to continue to drive his kids to school, and why you should stop and pay attention to your own loved ones, because you never know what you're missing out on. Transcript - https://marketingsecrets.com/blog/drive-your-kids-to-school Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome to the Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, guys, I have to get excited like that every time just to keep you guys awake.

If you're listening to somebody else's podcast and come to mine, hopefully that'll wake you up. So I'm here in the office, kind of backroomed, and we're filming a bunch of cool things here this week with Operation Underground Railroad. For those who are going to be at Fun Hockey Live, we're going to be premiering a documentary. We've been working out with them about how they're saving kids from human trafficking, and it's an amazing, emotional, cool thing. So excited to show it to you guys. But today I want to talk to you guys about something else. The title of this podcast is going to be drive your kids to work now or not to work to school, drive your kids to school. Obviously, um, some of you guys don't have kids and, um, that's okay. I'm not just saying this is like a thing, drive your kids to school, but it's like a metaphor of a bigger thing. So,

um, I'm pretty busy as an entrepreneur. I have a lot of things happening between, um, our companies, 150 plus employees, 55,000 active customers, a million subscribers, and a lot of other stuff all going on that we have to keep up with, right? And it's crazy. And if you watch any of my stuff, you know that we're everywhere all the time buying ads, trying to be super aggressive in our marketing because we believe what we're doing and what we're saying.

In fact, I saw something yesterday, oh, um, or my Instagram ads. I said something like Russell or said, Russell, you're trying to, I see your ads everywhere. It makes me not want to buy anything from you. You need to chill out or something. And I was like, chill out. Are you kidding me? Like I'm a man on a mission. I'm trying to change the world here. I don't have time to chill out. So I'll chill out when I retire someday here. But right now, um, it's important and I'm pushing hard and it's cause I believe what we're doing. and I believe it's not just like a financial thing. I believe it's bigger than that. And you guys know that who listened in, you know, believe my, you understand what I believe

in my mission and all those kinds of things. But, um, what I want to share today is, uh, last week, um, I have my kids and one of my kids didn't want to keep taking the bus to school and he was kind of like, uh, just didn't, a lot of the kids in the bus don't use good language and the bus driver's kind of a jerk and stuff like that. And so my wife started driving him to school in the mornings, which was really cool. And then a couple of times couldn't, we have a nanny that comes in the morning. And so she started driving and I was just like watching that. And I remember one morning last, I think it was Friday or something. Um, I was like making my supplement drink and mixing my powders, my pills, do my big morning routine crap. That's so important,

right? Everyone talks about morning routines. And I watched Brandy, who's an amazing human being. She's our nanny, take my kids and drive them to school. And I was like, I'm missing that experience with my kids because I'm too busy doing my morning routine or whatever it was, right? And so Monday came and I said, I told Bone and Dallin, my twins, I was like, hey, I'm going to drive you to school today. I'm going to start driving from now on. They're like, really? I'm like, yeah. So I jump in the car and I drive them.

And it's not a very long drive, but it was so cool because like, I pick up one of their friends in the morning. And so like, I listened to them talking to their friends and like, and it was like this cool thing where I had this intimate glimpse inside the real world. Like we see the world of our kids when we're um you know when we're at our home and stuff but you don't see it like them with their friends and like just give this really intimate cool glimpse of like wow that's that's what's happening at school that's what they're really talking about i just sat there like quiet trying listening in and um

that was the first day and then it was probably got home and then aiden and ellie they there's the bus stop but it's like it's like literally a two-minute walk from our house. Not even that, maybe a one-minute walk. But they usually get a ride when it's snowing because whatever. So Aiden's like, you took them to school. Can you take me to school? And he's so cute. He's my little seven-year-old.

And I was like, yes, I'll take you to school. So I get home and I drive them to school. And so I do that Monday and then I do that Tuesday. And Tuesday I was like, okay, I'm going to get these kids in good state for school. So I picked them up. I had music blaring and got them all excited, got them in state. And just every day this week i've been doing that and um i'm taking ellie and aiden as well to school and it's crazy it's only been a week

today's friday so it's the last day of the week i'm doing this process and i was like i was like how like it was it's been so cool um this morning uh i didn't know if you wait as i came in and my kids like way more connected me ellie's like hey can you make me a papaya egg dad which is kind of egg thing we make i was like yeah so i made that in the down hey dad you make me one too so i made him one and ellie came and had me comb her hair and put it in a little ponytail and like and i took the kids and it's like so much more connected my kids and i got home my wife was like way different than normal like um it's funny i'm always trying to impress her with all these crazy things we do and she doesn't notice it and like this taking my kids to

school like how much of a profound impact that had on her and it's just special and cool and like i'm so grateful i figured that out now and not you know four years from now or five years from now when the kids are about to graduate and they don't want me to be around you know and so um i just want to share with you guys because first off, it was just special to me and it was really cool and something I'm going to keep doing. But second off, I wanted that to be something to share with you guys

because I know, again, everyone's situation is different. Some of you guys don't have kids driving in the morning, but conceptually, what is it that you're doing right now in your business or your morning routine or something where like the most special things to you, you're not noticing them. You're missing them. You know, I look back at the last few years. I probably missed a lot of that.

I could have driven my kids to school a lot over the last few years and I missed it. And luckily now I've fixed that way. I'm so glad that it was earlier than later. Now I have the next few years to really have that time with my kids that I was missing out on. But for you, what is it? Is it a spouse? Is it a kid? Is it a family member? Is it, um, someone else you love and care about? Is it a project,

you know, you should be doing it. Like, what is it? What is the thing that you're missing because you're so busy doing your, your thing? And, uh, just recommend to stop and look around a little bit and don't miss the moments. Cause, uh, this last week has been really special for me. And it was because, um, last Friday, I, a week ago today that, uh, I noticed it. I stopped in long enough to notice it. And then luckily I listened to the voice in my head and, and I did something about it. Um, so look around, listen for the voice in your head, hear it, hear it says, and then do it and see what happens. So hope to help somebody. I got stuffy nose. I apologize if I sound funny. Uh, but I hope this helps you guys. Uh, I know it's been a huge huge help for me this week

and literally it's gonna change the trajectory of my life like that little shift is gonna be huge so alright with that said

get back to work or stop your work and go hang out with your family or kids or someone and that's it so thanks you guys appreciate you

talk to you soon bye want more marketing secrets if so then go get your copies of my two bestselling books. Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.