Marketing Secrets with Russell Brunson - (FHL) Recap of Funnel Hacking Live 2022 "Day 0"

Episode Date: September 30, 2022

"Day 0" is basically a pre-game day before the full Funnel Hacking Live experience. Here is a recap of all the highlights from "Day 0". Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. You're listening to Marketing Secrets with your host, Russell Brunson.

Hey, what's up? This is Russell Brunson. Welcome back to the Marketing Secrets Show. I'm excited to be hanging out with you guys today for so many reasons, but one of them is because we just got back from Funnel Hacking Live. This is our eighth Funnel Hacking Live ever. We just got done in Orlando. We flew home, and now we're kind of, well, we should be resting and recovering. That's what everybody says, but unfortunately, instead of that, we are planning world domination. We have a two-day event for all of our new Two Comma Club X coaching clients that's happening here in Boise on Monday and Tuesday, and then the week after, we got our ClickFunnels 2.0 launch.

So it's just, we're in event season. I think we had eight events over the last, like, you know, in the six-week window of time, which is crazy, but it's because when you're in momentum, you don't wanna stop, and so we are moving forward, having fun, but I wanted to spend a little time today just recapping Funnel Hacking Live. For those who were there, for those who weren't there,

just all the things, because it was such an amazing, fun, crazy, cool experience as a whole. And so next couple episodes, I'm gonna go day by day just some of the big highlights, the big ahas, the big things that were amazing. But I wanted to actually start today's episode off with a Facebook post from somebody who was there. And this one makes me happy because this is someone

who I met 12 years ago, I think. His name's Alex Navas. And in fact, he posted a picture of me and him back when I was, Tubby Russell, who, anyway, didn't know how to dress or anything, wearing my backpack at some event. And he talked about just coming to Funnel Hockey Live. And what was interesting, what I'm really excited for

in this actually is the fact that, I think what he shares, a lot of people think about Funnel Hacking Live and they see what I do and what we do and they see the events and they think that it's this big hype show for ClickFunnels or for me. And the way he phrased this I thought was really powerful. So I'm gonna actually read this Facebook post

to the best of my ability, because I think that, I'm sure that's how a lot of you guys probably feel who maybe see it from the outside wondering. And so I want to give you a glimpse for those who haven't experienced what it's actually like on the inside. So he said, I come to Fun Hacking Live this week. It was the first time I've gone. Part of me hasn't come because it's usually around my anniversary or my wife's birthday and we're traveling. But the other part was that I'm not really a brand hype man. And that's what

I see a lot of people posting their experiences. It's all good that others are all about the hype. I'm just not like that I'm not gonna wear the shirt the backpack they gave out might be used for a beach day if at all and the thing is I like Russell I've been somewhere in his ecosystem for over 15 years and admire what he's built I know he delivers but my Travis home he basically bribed me to come and so I couldn't say no getting over my preconception of what I thought the event was and actually seeing what was really going on was pretty amazing I like to be proven wrong because that's at the center of growth. So as I was there, I understood what's

really going on. See, my perception was that everyone was overhyped about the ClickFunnels brand, the products, or the event. But in reality, experiencing the room, the staff, the presentations, and the experience, you realize that the hype really isn't about the ClickFunnels brand or Russell. The hype is around Russell's belief in his people, the audience. He built this hype machine so that you in the audience felt celebrated and believed in. The hype is all about the mission of every person in the room. It's about the dream of each person in the seats. And so he structures the experience around that. So is there hype? 100%. But now I know what the hype is about. It's all about us. It was all about me and my mission. And I can totally get behind that. The lesson is it's

always good to challenge your perceptions because there may just be something awesome waiting for you on the other side. Thanks, Russell, for being a champion of entrepreneurs and the Dream Chasers. It blessed me this week. So I thought it was cool because I know a lot of people think, oh, Russell's just about hype. Oh, he's just excited. Oh, there's no substance behind it.

And I wanted from somebody who was there to experience like that's what it's about. Like, I don't care about me or ClickFunnels. Like, the celebration is about you or ClickFunnels. Like the celebration is about you as entrepreneurs. That's why we create the awards. That's why we have the speakers. Our 90% of speakers are people in our community who were in the audience last time and now on stage sharing their message. And it's just a powerful experience. So I wanted to leave this podcast episode with that. And now I want to dive into some of the craziness of this year. So as you guys know, we went back to Orlando, but we picked a new hotel.

It's actually the hotel that has the largest ballroom in America that doesn't have big columns in between, right? So you don't have to hide behind a column. If we go any bigger than this, we'd have to actually go to an event convention center, which I feel like if we go to a convention center, we lose the heart of Funnel Hacking Live, right? Like I like being in a hotel where your rooms

and the event center are close together, right? So that way you can stay up all night networking, having fun, go to bed, wake back up, come back down in the room. When you switch to convention center, it just changes that feel, right? Everything's so separate. And so we'll probably be here at least for one more year,

maybe two or three more years, just because it's the only room that'll hold the Funnel Hackers now at this point, which is kind of cool to think about. And so one thing we did this year we'd never done in the past is we did a special, like when we have our event, our schedule for our team is like day one, day two, day three, day four, because it's a four-day event, right?

And typically day zero is like our day of setting things up. But today, or this year, day zero became a special day. Day zero was actually Dan Kennedy Day. And so part of it was, a lot of you know about Dan Kennedy's company last year. He spoke last year's Funnel Hacking Live and I think it was the first time he'd been on stage in five or six years and they loved him and he loved it. And so when we came back, he was like, so am I going to speak at Funnel Hacking Live again? He's like, what if we did a special Dan Kennedy Day and we just went deep with all the lifers and people who, you know, and he was so excited. I

was like, yes, we have to say yes. And so we decided it was day zero, the day before Funnel Hacking Live. A couple things about it. Number one, it was amazing. Number two, it made, for me and for our entire team, it made the week of Funnel Hacking Live even longer, which is already a lot to do. But we decided to do this special day, and we invited everyone, basically people that would be an active member of the No BS newsletter, which, by the way, if you're not an active member yet, make sure to visit our sponsor at nobsletter.com to get part of the Dan Kennedy newsletter. So every month we

send out a print physical newsletter. There's an amazing membership site and other things. But those who are members of that had a chance to come. I think they just had paid a $97 ticket deposit. And then obviously because we're funnel hackers, when someone bought a $97 ticket, we upsold them a ticket to Funnel Hacking Live to come for the full five days. But you didn't have to come the full five days. If you were a member of the No BS newsletter, you could come for just the Dan Kennedy Day. And so it was interesting,

because before we did this whole campaign, Dan said, he's like, he said 20% of the people who come will come to Dan Kennedy Day. He's like, this is the numbers. I've done this a million times. In his confident Dan Kennedy way. And when we ended up selling tickets

and all of a sudden we're done and I can't remember, it was 800 and something people in the room. It was like almost exactly 20%. Dan's like, yeah, I told you. I'm like, okay. He's just the marketing, the head of this,

he just understands this world and events. So it was kind of cool to see his prediction come true. And so we got everything set up for that day. It was fun the night before, I actually had a chance to go to his room, meet with Dan, and I still am so scared of him, I'm not gonna lie. But luckily for that meeting, I've invited a guy named Marty Fort.

Some of you guys know Marty, he's a Dan Kennedy lifer. And we're trying to do some more projects with him involved inside the Magnetic Marketing Company and brand. And we're talking to Marty about potentially coming and doing some challenges and live events and bringing back some more of the original OG Dan Kennedy stuff. And so I had a chance to be with Dan and Marty

in Dan's hotel room, which was really nice because I got in there all awkward. And Dan's very much business like, so what do you want? I'm like, just to hang out, you know, like dorky Russell. And then luckily Marty was able to pick up and be like, hey, this is what we're thinking. And so, but that meeting went really, really well. And that night I went down into the room

where Dan was going to be speaking. And I remember I had gotten there and I was like, ah, the room was cool, but it wasn't quite set right. And so I called the audio video teams and everyone and Crescent does the whole production for ClickFunnels for Funnel Hockey Live. So they came and had them re-change the whole room up. I felt so bad, but it ended up looking so, so good.

They gave a little private area for Dan and stuff. And then that night I went to bed. Next morning it was Dan Kennedy Day, and we were so excited. And it was interesting because, obviously I'm nervous because I want to make sure that Dan has a good time, but also like, you know, it's day zero of the event.

I want to make sure everyone's having a good time. And so I was like getting things set up in the room. All of a sudden Mark Joyner walked in. If you don't know Mark Joyner, I'll talk about him. He spoke on day three I believe maybe day two I can't remember the schedule right now but um but Mark came in the room and Mark was my first mentor ever and then uh Dan was my second mentor ever right and so I was like this is crazy my first mentor sitting in the room as my second mentor is speaking and eventually ended up getting

a picture of me and Dan and Mark together which which was one of the highlights of my life. But anyway, so Mark was there, a whole bunch of amazing people, and then we let everyone in the room, and as we were getting ready, we were backstage, and Dan came in backstage, and obviously I was nervous and awkward. But while we were back there,

just kind of getting prepared, it was so fun, because I had never seen Dan, I don't know, giddy as the right word, but he was so excited. I remember because we were outside, I don't know, giddy is the right word, but he was so excited. I remember because we were outside in the hall planning something and all of a sudden, he kind of like, you know in Seinfeld, the sidler, they sidle up behind you?

He sidled up behind the person, so I could see him, but the person behind him couldn't. He was standing there and all of a sudden, he started talking and scared the person who he was basically towering over. Because he's like, I don't know, he's 6'3", 6'4", he's a big dude, right? So he's towering over this person.

They get scared and they kind of separate. And then he comes in, I don't know, 6'3", 6'4". He's a big dude, right? So he's towering over this person. They get scared and they kind of separate. And then he comes in like he tells two jokes and then turns around and runs off. And we're like, what just happened? Dan just came and like joke bombed us and then took off again. It was kind of fun. So anyway, then the event started. I got to bring Dan on stage. And then Dan had three presentations he wanted to give.

And back in the day, Dan would just stand up there and just present. But ever since his sickness, where he almost passed away, his eyesight, one of the eyes isn't very good, so he can't see slides and things as well, so he likes to have someone there to kind of interview him. And so I had to kind of outline where he wanted to go, so I had this opportunity to interview him,

which was really, really fun. And true Dan Kennedy fashion, he got into it, and he was just, it was a delight. I had so much fun for the two hours. So we went for two hours, go back and forth. My presentation I got to interview him about was, he called it, I have the title right here, the methodology I took from varied sources

for my success system that never fails. It was how to create your own success system, what it looked like, how he kind of created his. And there's so many insights. My favorite line he said at the very end, he was talking about being a radical and sharing a message that everyone's thinking but nobody dares to talk about, right?

He talked about when he was first getting into this business he would go into these rooms and he would tell what he thought was the truth, right? It's the whole no BS came from. I'm gonna give you no BS, here's the truth. And he said when you do that, he's like there's a third of the room who's addicted to like what um you know

what the the doctrine of the dogma is it's like oh i think you're crazy and the third room doesn't really care and there's a third of the room he said this he's the way he said it was so powerful he said a third of the room is always waiting for the radical to appear he's like that's your job to step in the room be the radical a third of the room will stand up saying yes finally somebody who gets it and they will follow you like they've been stuck stuck in that room because they didn't know what else to do and they're waiting for the radical to appear. And I remember he said that, I got chills. I was like, oh, that's a line, that should be a t-shirt

and a million other things, it was so good. And so that was kind of the first presentation. Then we broke to lunch and then we came back. I had to go run and do a million things because obviously FHL is crazy. And so Jim Edwards, who is my partner in crime with Funnel Scripts, he also interviews Dan with me every single month him and Dan got together on stage and they went back and forth and and they're like a comedy show I think

there's so much fun I chance to watch them for a little while and I had people who were in the audience sending me videos and clips like you guys like you started Dan and Jim comedy show but that was really good so Jim interviewed him on two more topics one of them was my adventures in 40 years as director of Fox Marketing and the eternal lessons I learned, which was so cool. And then the second one is called how to develop exceptionally high-value lifetime customers. And so Dan did those three presentations, and it was amazing. And so when it got done, again, I was running and doing a million things. I knew that he was about to wrap up.

I ran back over there to the room. Dan came off stage, and you could tell he was beat. He's like, I gotta go to my room. I'm like, yes! So he took off, went to his room. And at that exact same time, Justin Benton, who was in the room, he walks in, and he walks backstage. If you don't know Justin Benton, Justin's my inner circle.

He's awesome. He's been doing all these cool things behind the scenes, getting the library prepared for somebody that doesn't know, I'm building this library and this crazy thing. I'm trying to collect all these artifacts. And so he walks backstage and he's holding in his hands, the original manuscript to Outwitting the Devil, which is crazy. I bought another manuscript that Napoleon Hill wrote and I literally paid $10,000 per page for this manuscript. And he's holding the original Outwitting the Devil manuscript from literally my favorite book. He's like, hey man, here you go, and he hands it to me.

I'm like, I don't know what to do with this. This is the coolest thing of all time. I'm mildly freaking out. There's all these people backstage, and I have to be rushed off. I'm like, I don't know what to do with this. I'm like, can you take it back? I don't want to lose it.

I don't want to break it. So Justin took it back, and he also said, by the way, it's like Napoleon Hill's typewriter will be here tomorrow morning. And I was like, are you kidding me? I'm literally, it's the same typewriter he wrote Think and Grow Rich on and that he wrote Outwitting the Devil on.

And the next day, my intro presentation for day one of Funnel Hacking Live, it was a presentation called The Drifter vs. The Driven, which is all based on a principle from Outwitting the Devil. And I was like, now I have the actual manuscript and the typewriter here. And so I'll talk about tomorrow's episode

because I'm going to talk more about that first day, day number one of FHL. But anyway, he brought those things, which was so crazy to actually have those at the event and holding them in my hands. I hadn't seen the typewriter, but that night I got ahold of the manuscript and I was just, it was crazy. And then from there I had to race out because we were taking all of my Inner Circle members

and the Two Comic Club X coaching students and Two Comic Club award winners on a special place. One year we took them all to Hogwarts, we rented out Hogwarts, we went there and ate and we had a big party. This time we decided to do the same thing with SeaWorld. And so I had to race over there. And I'm not gonna lie, Hogwarts was way better.

I think we're gonna try to go back there next year for all my inner circle and two comic club members. Just so you know, that's kind of the game plan because Hogwarts was so cool last year. SeaWorld was good. They didn't really have a spot for us to sit down and eat. I felt like everyone was kind of standing and eating. It was more chaotic and less intimate.

I didn't love that part of it. It was probably as highlighted as the entire week was. That was probably one of the lower lights of the week. It was great, but it wasn't, sorry, it was good, but it probably wasn't great. The best part of it was we got access to the rides, and so my kids and I ran around and we did a bunch of the roller coasters a thousand times over.

I got character artists to character sketch me and Bowen, one of my sons, which was really cool, and everyone got a chance to hang out and have some fun, and it was kind of a fun way to prepare for the next day, me and Bowen, one of my sons, which was really cool. And everyone got a chance to hang out and have some fun. And it was kind of a fun way to prepare for the next day, which was gonna be day number one. And so anyway, I just wanna share with you guys that's kind of what happened on the first day of Funnel Hacking Live,

the pre-day of Funnel Hacking Live. It was amazing, it was chaotic, it was fun, it was exciting, there were ups, there were downs, there were stressors, all that kind of stuff. But by far the best part of the whole thing was after I got back from SeaWorld, I had a chance to actually walk into the event room where Funnel Hacking Live was gonna happen.

And I wanna just try to paint a picture of this the best I can. This is a room, it's like the biggest room ever, and we had this stage that was like a football field, and we had a huge LED wall behind it, but then above it we had an LED wall that was even bigger and then wrapped around the entire, this huge room. Then they had these glowing orbs or balls

hanging from the ceiling that were dropping and moving back and forth. They were changing the color. They had lasers. It was crazy. I'm sure you guys saw the pictures or the videos from everyone who was there. It was really like this.

Walking in, I took my breath away. I'm like, I can't believe this is our event. And you see the seats, you see 5,000 plus seats there, you know the next day they're gonna be filled, people are gonna be going crazy. And I was like, I got the butterflies and the nerves. And for me, I always have to step on stage before an event just to like, help calm those. I remember getting on stage and looking out

like where everyone was gonna be the next day and I'm just like, I can't believe that this is gonna be full with our people, with Funnel Hackers, with entrepreneurs who are a little bit crazy. They're all gonna be here together. I had this insanely cool opportunity to share, to give, and to try to change their lives in my little way, which for me is such a huge honor.

And so it was just cool looking out and realizing that this is what was happening, and this is where it's happening, and this is my time. And so I went to bed that night a little nervous, a little anxious. I stayed up for another probably two or three hours going through my slides for my intro presentation because I was like, I gotta make sure I deliver tomorrow.

Everyone's coming from around the world. We have people from almost every country flying here to be part of this amazing experience. I wanted to make sure that I was able to take them to a place that they'd never been before. It helped them to see what I know they're capable of. It helped them to believe that they're capable of it as well. And so that's the goal of Fun Hockey Live every year.

That's what we're trying to do. This year we had a very, we definitely had a theme. This theme was the difference between being a drifter and being driven. And like we're speaking to the driven, those who want more, who want to accomplish more, achieve more, who want to contribute more. And it's crazy because like, that was the theme in my head.

And I didn't tell the rest of the speakers that, but it was crazy how the next four days, like that message, that theme, giving every entrepreneur permission to like step up and step into their calling and to actually pursue the thing that they have desires to pursue, making them feel and understand that it's okay.

That was what this event was all about. So it was awesome. I had so much fun. It was such a great experience. And so those who were there, I think you were being there. Those who weren't there, I just wanted to give you a glimpse

of kind of what day zero looked like. Before we get started, I hope you enjoyed this podcast. So if you did, please share it. Please tag me in it. If you got pictures during day zero, tag me, post all your day zero pictures. Tag me in it.

Throw links to it. I want to see what happened day zero for all you guys. Let the world know why they need to make sure they're at Funnel Hacking Live next year. We had over 5,000 people in this year. That room's going to hold up to 7,000. So there's seats for 2,000 more of you to join us at the table next year.

I'm not sure if there's an order form yet. If there is, there'll be one at FunnelHackingLive.com. So, you know, that's where you could go and get one if there's one, but make sure there next year you do not wanna miss this show. So there's day number zero. Hope you enjoyed it.

And I'm excited. Next podcast episode, I'll dive into day number one, which was the most insane day of all time. I don't even know how to handle it, how I can fit it in one episode. I'm doing my best. That said, thank you guys so much, and we'll talk to you soon.

Bye, everybody.