Marketing Secrets with Russell Brunson - (FHL) Recap of Funnel Hacking Live 2022 "Day 1"

Episode Date: October 14, 2022

Here is Russell's recap of Funnel Hacking Live "Day 1"! This day is JAM PACKED with so many speakers and presentations; and tons of life changing content. Listen in as Russell takes you behind the scenes of everything that went on that day!   Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

So I first came to Edward Jones with a great deal of trepidation. When I first met with my advisor, I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment and a lot of support. And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones. We do money differently. Visit edwardjones.ca slash different. You're listening to Marketing Secrets with your host, Russell Brunson. What's up, everybody?

This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. During today's episode, we talked about Funnel Hacking Live. I recorded the first episode talking about day zero, and I got so much good feedback, and more people wanting to know behind the scenes what else is happening, the ups, the downs, the chaos, the excitement, what they missed out on,

what they didn't see behind the scenes, and a whole bunch more. And so today I'm gonna be diving into day number one, Funnel Hacking Live. So I told you guys about day zero, right? The Dan Kennedy day, all the stuff that happened there, how great it was and you know that night went to bed super late started working on my presentation because the next day

day number one I was leading the event with a presentation I've been thinking about for like two years and when I was excited for and nervous for and one that I didn't want it to be like a super like heady presentation or I wanted it to be something that's very heartfelt and like, um, but you know, a lot of times I'm teaching tactical, like, you know, a lot of slides, step one, step two, step three. I was like, I want to do something that's, that's, that's, that's different. That's going to help set the identity for the room, help get people the, um, like the, the mindset, the belief, the things that are going to need to be successful for the rest of the week.

And so that night I was working on it, trying to figure this out, and it was, you know, one of those things where it's just nerves and anxiety and stress and excitement and all the things wrapped up to it. So I was late, you know, going late that night doing that, and then finally passed out, went to bed, and what's cool about Fun Hockey Live is

day number one, we don't start until lunchtime, which gives me the morning to plan and prepare, which is so nice. If you do a big event, starting day one at like 9 a.m. is so stressful and hard plus there's still people flying in and registration and so we started starting day number one kind of like again lunch time and it's so nice so the morning I had chance to wake up to like relax a little bit kind of focus on some things keep working my presentation you know getting my you my, you know, the first day,

at least for me, is like, I'm the most nervous and excited, and so I've got to go and get all, you know, my, get my clothes, make sure they're working, all that stuff happens, and so I had the morning to kind of do all those kind of things, and I kept getting text updates from my team throughout the morning, like, how many were registered, right, because the night before people registered, I think we had two or three thousand000, they had pre-registered the night before. So based on that, we knew how many people should be registering based on years past, kind of what the numbers end up being.

And so it was nice to be able to get those texts the other day, just knowing, okay, there's people here, they're in the hotel, they're gonna show up. Because my biggest fear is doing an event and coming there and not having people be there. And the reason that's my biggest fear is doing an event and coming there and not having people be there. And the reason that's my biggest fear is because it's actually happened to me twice. Once was we did an event in Salt Lake City. This is probably 15 years ago now. Crazy.

Anyway, and we had 300 people that registered for the event that paid to buy a ticket. So I was like, oh, we have 300 people. So we set up the room for 300 people. And when we got there, we opened the doors. There was about a hundred that actually showed up, which means the room's like sparse and empty, and it's just like, ah, like, not a good feeling at all, right? And then a couple years later, I was in a company called Ripplin, and we did our first intro event, and there were like 1,200 people at it. And then we launched the company, and we had like 1.6 million people register for this app, and then we did an event on the back side of it.

And so we did the room. I think we had the room set for like 2,000 seats, we had 1.6 million people register, like this is gonna be easy to fill up. And I remember getting there and we, like five minutes before we opened the door, we looked outside and we're like, there's not 2,000 people here.

There's close to like 300. I remember Brian, who, it was his company, he messaged me and we ran back. And so we spent 15 minutes pulling chairs out of the room just because like, there weren't gonna be people there, right, so we spent 15 minutes pulling chairs out of the room just because like, we're gonna be people there, right? So we're pulling all the chairs out of the room. We got to like, I don't know, maybe 500 chairs in the room. They opened the doors and there's this huge empty event room

all the way up to where people run in and sit down. And it was just like, oh, it's so painful and hard and embarrassing for me. Like, it's just one of those things, right? And so I've always, every year, had fear of our events. especially year number one was the worst. Right. We were in Vegas. I had an event since the two day crash. I was like, I'll never do an event again, but you funnel hackers talked to me to doing one. And I just remember like, um, yeah, just the, the fear I have every year is like looking out and like, okay, people are here. And, uh, so for me, like getting those

texts, like calling us and going, okay, I know people in the hotel, they're here, they're registered, something amazing is going to happen. Right. And so anyway, that kind of led up. And then, you know, finally it's like, okay, I send my intro slides down. We're, we have our bodyguards that follow us. You know, we follow us down. I had some of my kids there this year too, with us. So, you know, bodyguard takes us all back, back hallways. He gets down to the room. We walk in and walk in the room. You see how amazing the room is. You can hear people outside. You hear all the emotion and things happening.

I always like to peek out the doors and hear people crazy screaming. It's like, oh my gosh, this is happening again. Then we had something really fun. I think I mentioned it a little bit during the podcast talking about day number zero, but Justin Benton, who's one of my Inner Circle members, had acquired for me Napoleon Hill's actual typewriter

and the Outwitting the Devil, the actual manuscript, which are two priceless heirlooms, right? It's like just like some of the coolest things ever, right? Some of you guys know I'm building a library slash museum. So like these will be in the library museum. In fact, this is kind of cool. Dan Kennedy told me the other day that he bought a new fax machine, and so I was like, can I have your old fax machine?

He's like, well, it's not dead yet. I'm like, okay, well, I have Napoleon Hill's typewriter. I would also like to have Dan Kennedy's fax machine in the library someday. How cool would that be? So anyway, Dan told me that when it dies, I get first dibs on it, so that's going to be amazing. Anyway, so we're about to open the doors, and all of a sudden Justin Benton like messaged or tacked him or whatever.

He's like, I'm here. I got the stuff. So he ran in and I got a hold of the manuscript. I saw it and then put it down. And then the typewriter was in this huge box. And so we like unboxed it. There's like those foam peanuts falling everywhere and like pulling it out. I'm like, this is crazy.

And you hear the people with doors banging, like ready to come in. And we're like, when you open doors, open doors. So I put the typewriter up, put the manuscript. We found a tablecloth to hide them and kind of cover them because my intro presentation that I was so excited for was called The Drifter vs. The Driven. And I think you've probably heard it. We played this podcast.

I had my brother turn it into a podcast. You guys probably had a chance to hear it here. And we also streamed that first presentation on Facebook, so a lot of you guys saw it. I talked about Napoleon Hill and about Winning the Devil book and how Winning the Devil talks about drifters versus non-drifters. For me, I was like, I never connected with non-drifter, but I do connect with them driven, so the drifter versus the driven and all this kind of stuff. It was crazy was crazy. So then we opened the doors. My kids were there on stage watching. We see people running in, jumping over each other,

and the chaos that always ensues when you come to Funnel Hacking Live, like a normal event where people slowly walk in. It's chaos. And anyway, so it was fun watching it all happen. And then we went backstage, and Devon comes out and does the intro. I'm getting nervous. And then my name happens. We had a wall this year, a little wall. Instead and then my name happens, we had a wall this year,

and the wall, instead of opening, in the past we had a wall, it breaks down and it opens, this year the wall went up. And so standing behind the wall, all the smoke's coming out, it's going crazy, and all of a sudden, boom, it starts raising, and it's weird, because the light breaks from under the bottom of the thing, and it goes up to your feet, and then to your knees,

and then to your chest, but you can't see anything yet, because your eyes are being covered by the wall, and it gets a little higher, a little higher but you can't see it yet because your eyes are being covered by the wall and gets a little higher a little higher and all of a sudden like it passes your eyes and boom you see the smoke the lasers devon clapping you see the entire audience going nuts you hear the music everything and you're like oh like it is the craziest you know i explain it like it's like all the the nerves excitement all things happening and all of a sudden boom it happens and then you step out into that and you just absorb it and it's like all the nerves, excitement, all things happening. And all of a sudden, boom, it happens. And then you step out into that and you just absorb it. And it's just like the coolest, man, it's just a cool feeling.

And so that's how the day began. It's crazy. Like, oh, so much stress, anxiety, all things. And then went out there. And I know I'm a little nervous. I watched the presentation later. I'm like, oh, like, I love the presentation. But also it was my first time giving it.

I was nervous. I didn't have a ton of slides. It was more me trying to doodle and draw and like explain these concepts. And so if you heard, I was like, I did sound nervous, but like, but at the same time, like I felt like it landed, like it was the right message was right. Identity giver, like beginning. I had so many friends messaging people at home, people here who were like in tears, like that was the thing I needed. Like I've become a drifter again. I was focused. I was driven. I fell off the path and I'm back. I'm going to do the things. It set the tone that I wanted to set. It became the theme of the event, the drifters versus the driven. We are the driven. We're here to drive and to push and to change our lives and people's lives who've been called to

serve. That was the intro event. After that, I could have gone home and it would have been, it would have been amazing. But then we had like day one, like I should make day one. Like if you go to day one, you're just like day, that was day one. This is amazing. So after that, we had Brooke, the CEO from the life coach school, Brooke came out. And if you know Brooke, she's one of the most successful info product businesses I know. She's got two products, one funnel, and does multiple eight figures a year. It's amazing. And she does it all by teaching one framework. And so I had her come and teach the framework. Here's the framework I use, which teaches people how to become like, she teaches people how to use her framework to be a life coach, like how to coach yourself.

And then she also said, here's how I took this framework and built it into this huge, you know, multi, multi, multi, multi eight figure year business. That's how many multis you can do the math in your head. Um, but, uh, her, hers is amazing. She was so much fun and her energy and like all the things and like, oh, she did such a great job. It was fun because like my mom's back, like, I love Brooke. She's so much fun. Like my mom does nothing about what we're doing. She just loves her energy. But Brooke's session was insane. It was so cool.

And then I think we gave her more time than she was planning on, so she had Q and A at the end, and she was working with people in the audience. It was really cool, it was special. So Brooke came and it was cool. You could see why she's so successful. You could see why people love her. She was amazing.

So one thing to note about Brooke that was the most impressive to me, she's probably, of all the speakers and the people that are there, probably the person who makes the most amount of money, at least up there, one of the most successful people in the room. It's funny because other people will come and then they're backstage talking and they're wandering the halls and stuff. Brooke was on the front row the entire event, all four days. She was taking notes, she was watching the process, studying, doing all sorts of stuff, engaged and everything. And then when I made a coaching offer,

she signed up for a $250,000 coaching program. Everyone else was like, oh, I want a two-comma club, like I'm too good for coaching. Oh, I'm too good. And it's like, she wins a two-comma club every 30 minutes. And she's still there, front row, paying attention, taking notes, doing the things, and then goes and joins a coaching program on top of that.

In fact, right now, we're doing the One Funnel Away Challenge this week and she's here in Boise in the audience, experiencing just to learn. Anyway, she's an impressive human, just super impressed with her and she killed it, which was awesome. And then after Brooke spoke,

this is one that was like magic for me. So in basketball, you got Michael Jordan and Kobe Bryant, right? In wrestling, there's Dan Gable was the Michael Jordan, and the person nowadays is Jordan Burroughs. Jordan was in Serbia wrestling at the world tournament. He won the world title, which means he won the seventh world title, which makes him the GOAT, the greatest wrestler of all time, greatest American wrestler. John Smith was the old greatest wrestler. He had won six world Olympic titles,

and Jordan broke his record three days before Funnel Hacking Live. Flew from Serbia with his family after he won the medal directly to Funnel Hacking Live. Hadn't gone home yet, and shows up, and I got a chance to meet him the night before during sound checks, but this is my guy. This is if I could... Anyway, he's my hero.

It was so cool to be able to have a platform where he could come directly after becoming the greatest wrestler of all time and come on stage. He told me, he's like, when you introduce me, don't tell people that I won. I wanted everyone to understand the magnitude of who he is and what he accomplished and all that kind of stuff. He asked me not to, so I didn't, which was cool

because his presentation, he told the whole story and the end of it, but he asked me not to, so I didn't, which was cool because his presentation, he told the whole story, and at the end of it, the buildup and the positives and stuff that didn't work and the frustrations just pointed back and forth and back and forth, and at the end of it, he showed the match that he'd just won three days earlier and showed how he won and became the greatest wrestler of all time, and people went crazy. And he's someone who's never done public speaking before.

He speaks short-form things. He's on podcasts. He does stuff like that in the wrestling community, but he's never had's never done public speaking before he speaks short form things on podcasts he does stuff like that in the wrestling community he's never had a chance to be on stage and he'd never seen something like funnel hacking live and he went out and experienced it and um it was amazing his presentation was it was flawless it was so good and so um yeah even if you didn't know anything about wrestling came out wrestling like you left that presentation moved and changed like It was insane. I could talk for days about just that experience for me. Being backstage, him and his wife and his kids,

and watching his dad on thing, and then afterwards he brought his kids on stage, his wife on stage, which was cool. One really interesting thing, we had these metal key cards for all the staff, right? And they could have, and so one of Jordan's sons was like, I want those key cards for all the staff, right? And they could have. And so one of Jordan's sons was like, I want those key cards.

And so Jenny, my assistant, gave him the key card. And the key card was silver. He's like, I don't want that one. I want that one. He pointed at a gold one. He's like, why? It's the same thing. He's like, we don't wear silver in our family.

All we see is gold, which is that's Jordan's, his Instagram handle is all I see is gold. And it was so cool because his little kids have been trained to like, we don't like silver, we only like gold. And so we went and found him a gold key card that he can wear on his neck because they only wear gold in that family, which was so cool. And just, anyway, so many magical moments there. They were awesome.

And I was able to pull a few wrestlers that I knew behind the scenes so I could get pictures with them and stuff. But Jordan's just a class act. Gave me some signed Jordan Burroughs shoes afterwards, which was amazing, which will be hanging up in my wrestling room at my house very, very soon. And that was, yeah,

I mean, that was the first three presentations. Drifter versus Driven. Oh, we had Todd. I forgot Todd came out. We talked about ClickFunnels 2.0. And then from there, Brooke Castillo and then Jordan Burroughs. I'm like, how do you make this day any better?

It's crazy. And then we did. After that, Daryl Eves came out. And if you don't know Daryl Eves, he is the greatest YouTube mind on the planet. He is business partners with Mr. Beast, who has the biggest YouTube channel. But Daryl's the genius who understands the algorithm. Daryl also started a mass movement, you may have heard, with the TV show he created called The Chosen, which is the greatest documentary series, whatever it is, about the life of Christ. And he created it in a way because he wanted to make Christ relatable to the world.

And it created this movement that, I think he said it was like $100 million in t-shirt sales alone. Like just craziness. But it's this, yeah, he did it using YouTube and using things to build this huge mass movement. So he talked about how to use YouTube and how to use the algorithm and how he did it to build Mr. Beast's business, how he did it to launch The Chosen. And they showed Myron Goldman, he helped Myron with his YouTube channel.

Myron's YouTube channel blew up and just, man, that was one of the most tactical, like, Daryl's amazing. And yeah, that was insane too. And like, it's just like, how do we, how, anyway, day one was crazy. And by the way, we're not done yet. So after Daryl came and showed his stuff, and like, it's just like, how do we, how, anyway, day one was crazy. And by the way, we're not even done yet. So after Daryl came and showed his stuff, and again, everyone's blown away.

I was blown away. Everyone was just freaking out. Then Stu McLaren came on and Stu shared nine different funnels that you can use to launch a membership site in like 30 minutes. It was like, boom, boom, rapid fire. And all of them were just like crazy. Todd's out there taking notes like, oh, if we had this ClickFunnels 2 funnel, we can do that one.

If we had this, we can do that. So like watching Todd brainstorm while Stu's training and teaching was really, really cool. And so that happened and then after Stu got done sharing all his membership, how to launch membership funnels, then we went from there. And then we, oh, Stu and his wife Amy came on stage

and if you know, every time you build a funnel inside of ClickFunnels that goes live, we donate a dollar towards Village Impact, which is a student-aided charity. And so we had a chance to bring them on stage, give them a huge chair for like 150-something thousand dollars, which was really, really cool. And then you think, that was a good day. But wait, we're just getting started. It keeps on going. After that, we broke into breakout rooms. And we had four different breakout rooms this year, all theme and topic-based. One of them was Stephanie Blake. She ran a whole room talking about agencies, like how to run and build your own agency

as a funnel builder. Her group was amazing. She messaged me afterwards. You probably hear I talk about all the time how funnel hackers are the 1% crazy. She's like, I think she said in her box, she's like, I told everyone that we're the.5% crazies who serve the 1% crazies. Anyway, she's just amazing.5% crazies who serve the 1% crazies. Um, and it was anyway, she's just amazing. And, uh, her session, there was, it was packed. All these people wanted to build agencies, uh, start an agency, things like that. Uh, Stephanie came and delivered,

spent an hour with them in that, in that breakout room. And it was amazing. The feedback was so good. Uh, number two was Dave Lindenbaum. He ran the second breakout room and Dave is an e-commerce expert. Uh, he does coaching side of our coaching groups, e-commerce. and Dave is an e-commerce expert. He does coaching inside of our coaching groups e-commerce. He helps manage my e-commerce companies, but he also, in the back of the head, like a kombucha-making kit company, and a candle-making kit, and a Tabasco-making kit, and he just is amazing at e-commerce.

He's also like one of the most brilliant, don't tell him I said this, because it'll go to his head, but one of the most brilliant marketing minds ever. He'll look at something, and he'll have like the craziest ideas for split tests and tweaks and things like that, and it's always always just pure gold. He's brilliant. So Dave's there.

Anthony Morrison ran a breakout room on webinars. Anthony's got a really cool software called Webinar Fuel. So he went and taught people all the biggest things to increase your webinars, make more sales, things like that, which was amazing. And then Preston and Lauren Anderson, they built a whole info product business teaching people how to make cookies. They hit two comic club, I believe, with a $37 info product with no upsells or downsells or anything. And like, they're amazing. And so they showed how you can take any passion, including how to make cookies, and build into a huge empire doing what they did. And so their story was so cool as well.

And they, yeah, like those breakout rooms are awesome. So we had, if you want to run an agency, one group. If you want to do physical products, another group. If you want to run webinars, another group. And if you want to sell information products. And group. If you want to do physical products, another group. If you want to run webinars, another group. And if you want to sell information products. And yeah, everyone did. The breakout groups are awesome. I didn't have a chance to sit in all of them.

I kind of popped in and out of each one of them. But my goal this week is to go back through and listen to all of the trainings because I just heard nothing but amazingness from all of them. And then you think the day was over. But wait, there's more. After we got back from the breakout rooms, then Mr. Dan Kennedy came back out and I had a chance to interview him for two more hours on magnetic story selling,

which is tied to the book that me and him just put out. It's a high ticket book, so only people who were at the event who donated charity got it. We'll be selling in the future for, I don't know, a thousand bucks or something, but we did a whole session and presentation around that. And it was really, really cool.

I think I was tired at that point. I think Dan was tired. It had been a long day. But at the same time, like, you know, every time Dan opens his mouth, gold falls out. So we had a chance to listen to Dan, and it was amazing. So now I was done. I went to my room, and I passed out. And that was day number one.

So between day zero and day number one, as you can see, Funnel Hockey Live is crazy and amazing and intense and all the things. But I want to shout out to you guys. Again, for those who were there, to hopefully rekindle some of the thoughts and memories of those who weren't. To kind of give you guys behind the scenes of what happens and why I pick the speakers I do. And why we orchestrate and the things that you learn at a Funnel Hacking Live event. If you haven't come in the past, make sure you come next year. Next year is going to be, well, every year, right?

How do we make this better than last year? I'm not sure yet how to do it, but I promise you we will. So do not miss it. With that said, I hope you guys enjoyed this episode of Fun Hacking Live, day number one. I will have an episode on day two, three, and four coming out here in the near future as well. With that said, thank you guys so much, and we'll talk to you soon. Bye, everybody.