Marketing Secrets with Russell Brunson - Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71

Episode Date: September 17, 2025

In this episode of The Russell Brunson Show, I’m sharing my second OfferLab session where  I break down the four super simple and easy ways to make money on the platform. If you feel overwhelmed by all the possibilities, this will simplify everything. I walk through the core plays I use, why they work, and how to set them up fast so you can start earning without chasing expensive traffic. You will see how the marketplace actually works and the simple tools that let you build funnels in minutes. I also explain the referral structure so you can earn by connecting the right people, even if you are just getting started. Key Highlights: The four core ways to earn in OfferLab: affiliate, offer owner, the combo, and broker How to list offers so you attract affiliates in the marketplace How to clone pages you already have an have them up and available on OfferLab in minutes And I even talk about how you can take a shortcut and get to super affiliate status ASAP OfferLab is built to make selling collaborative again. Start with the simplest play you can execute today, then add the others as you go. When you combine creating offers, promoting great offers, and connecting the right partners, the platform does the heavy lifting and you can grow without depending on paid ads! It’s insane! Check out ⁠offerlablaunch.com/go⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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This is the Russell Brunson show. Hey, there's Russell. Welcome back to the show. I hope you guys enjoyed the last episode. You had a chance to listen in to my very first presentation of the offer. Lab live event going deep into the history of how this game is played. You know, I talked about how if you want to be successful in the future, you have to understand the past, right?

And hopefully it's got a lot of value from that one. And you listen to it. If not go back and listen to it, it's really cool. Today's presentation is a little bit different. This one, after we launched Offer Lab and showed everyone this opportunity, one of the big things, a lot of people are like, there's so many ways to make money on the platform. I don't understand what to do or what to do next. And initially we shared like 17 different ways to make money on the platform.

And I think some people got overwhelmed. And so I did a special session where I said, look, there's basically four core ways to make money on the Offlapped platform. And I walked through each one, kind of step by step and walk through exactly how to do it, how it works. And by time it's done, people are like, oh, I get it. This is why this is so important. This is why you care so much. This is why you keep talking about it and making it such a big deal. And so I want to share this episode to you guys as well.

He can go through the four core ways to make money on the Offer Lab platform, whether you're an affiliate, if you've got an offer, if you're someone who has nothing and you're trying to figure out how to hustle. Maybe you have both, you're both affiliate and an offer creator, or maybe you want to learn how to be a broker. I'm going to walk through all the different ways, and I think it's going to open your mind to the opportunity that you can have by jumping all into OfferLab. The coolest thing about OfferLab, too, you probably know this point is it's free, so there's no reason to not do it. Just go to OfferLab.com, get your free account. And while you're doing that, listen to the rest of this episode, we'll find out four different ways to make money on the platform. What's up, everybody? Great to be here again.

Excited to be hanging out with everybody. How are you guys all feeling? I'm not going to lie, I'm feeling really good right now. Two days ago I was really tired. Yesterday I was getting back, and now today I'm ready to rock and roll. Yesterday was special. I hope all you guys enjoyed the event yesterday. There were so many amazing speakers, so many, like, just ahas and takeaways and just

different ways to look at the world and understanding business and marketing today. And it was really special. I hope you guys all took advantage of it and participated to full out. Again, you had a chance to hear from speakers that normally, you know, would cost thousands of dollars to hear these guys speaking. You had a chance to hear them for free from being part of this. the launch event. So hope you enjoy it. And today is going to be just as insane, if not more. I know the speaker lineup, and it's amazing. And so I cannot wait to share all these amazing

people with you guys today. But before we do, I want to spend a few minutes hanging out because you get thousands of people on a live stream. Like, come on, I want to talk to you all. So I asked if I could jump in and talk first. Hope you guys are okay with that. For two different reasons, one, I want to share something really cool. I think it will be useful for you guys. But number two is last night we were going through all the chats and all the everything. And there's a whole bunch of questions everyone's asking. And so it's like, how can I answer all these questions really, really quickly. So my team put together a list and of the ones that were asked the most often. And so my assumption is if, like, if, you know, 10, 20 people

are asking the same question, it's probably 2 or 3,000 people have the same question. So I was going to go through some of those really quick. If you guys are cool with that, you kind of go through some of these questions and answers. And that way, for all you guys who are still a little confused about our offer lab, about the, about the certification upgrade, stuff like that and kind of like get rid of that. And then you can just focus on learning for the next, you know, eight hours today. Is that cool if I do that? You guys, wave your hands, if you're cool with that? All right, sick.

That'll be fun. So first thing I do, before I go through the questions, I wanted to kind of re-step back because, again, every time you launch a new platform, it's kind of like when I launched ClickFunnels the very first time. We launched this brand new platform into the world, and they can do a billion different things. And I'm showing it to people, and they're like, there's so many things that it can do. I don't know what to do.

It kind of reminds me of, you guys, any Seinfeld fans in the room? Do you remember when Jerry gives his dad a little pocket calculator, and his dad figures out that you can, like, figure out the tip. He's like, oh, my tip calculator, he's like, Dad, it does other things. I guess I felt with ClickFunnels. People are like, oh, I can use it to get lead to generate leads. I'm like, it does other things. You can sell anything.

Like, oh, then I show people like, you can do book funnels. Like, oh, click funnels, you can build book funnels. Like, it does book funnels, but you can do webinar. Like, oh, you can do webinar. And it took me like a decade to convince people like all the ways you make money side of ClickFunnels. So this is kind of similar. Like even two days ago, I shared like 17 different ways to make money on Offer Lab.

But there's more. There's a lot of different ways. And so I think for a lot of you guys, like, I'm excited, Russell's excited, everyone here's excited. I'm not really sure exactly how I'm going to make money with this. How many guys are trying to feel a little bit like that? You're feeling the energy, but you're just a little bit like, okay. So I wanted to step back first.

I'm going to break it down because you gwash away all this stuff. There's basically four core ways to make money inside of Offer Laps. I'm going to walk through those really quickly because you understand that. Then inside of that there's a million different ways and strategies to do it, but there's four core ways that I see. And as you're listening to the speakers today, you'll notice people are talking about everything. things like, oh, that's number one. Oh, that's number three.

That's how, and you can't see where these things would fit for you specifically, okay? So I'm going to go through those really quick. So four, four ways. All right, so way number one, way number one is the most simple. This is the most easy. A lot of the questions you guys have, so how long is this going to take? How much time to I put it into this, blah, blah, blah, all that kind of stuff, okay? The first way is the easiest way.

If you saw me do the demo, it literally takes less than a minute to do, okay? How many guys want to do this in less than a minute, okay? All right, this is the easiest one. So this is just basically affiliate marketing, okay? If I can type or write, affiliate marketing, I have the worst handwriting. Okay, so affiliate marketing. That's the first one. If anyone comes in late and they're like, what did Russell right here?

It says affiliate marketing. Okay? So that's the very first one. Now, what's cool that offer that versus traditional affiliate marketing, traditional affiliate marketing. Traditional affiliate marketing, I go find some of the product I like. I sign up for an affiliate link. I get the link. I promote it.

Someone goes to their funnel, buy stuff, and doesn't buy stuff. And then I get paid commission. So that's traditional affiliate marketing, which is great. there's always going to be placed for that offer lab is different because as an affiliate it puts the control back into your hands you're going to figure out what is it you want to sell and how do you want to sell what's your upsell down so flow what's it going to be okay so what it does is you with the with the affiliate marketing basically you log into the offer lab marketplace and you see all the offers that are there okay and today there's a lot of offers tomorrow will be more

offers the next day it'll be more offers and in a month from now it'll be even more in six months from now so this this marketplace is expanding and it's growing every single day Okay, big part of launch events to get more people with offers on here. Okay, but as affiliate, you're going to go and basically shop around for offers. You go to the Offer Lab, you log in, there's tons of different offers. You're like, what should I sell? Okay, and you can log in there, you can see what's even available to sell. Okay.

And for example, like right now, I don't have it right yet, but, well, I do have all my books are on there. So if you're like, I want to sell dotcom secrets, you can go, like, I want to sell dotcom secrets, okay? If you want to sell other products, I'm adding, think and grow rich there in students in future, thinking grow rich will be in there. But some people have courses, people have membership sites, there's all sorts of stuff. Like, I'm adding our school groups into there. So, like, if you wanted to promote our school group, like, like, all sorts of products

are in there. And it's going to keep growing and evolving, right? And then you as an affiliate, you log in and say, okay, I want to build a funnel. You're like, for my funnel, I want the first product. I'm going to sell russells.com secrets, DCS. And then I'm going to upsell Eileen's speaker course because someone buy, well, it's going to learn to speak. So I'm an upsell Eileen's speaker course, right?

So make sure you got speaker course for $300. And then after that, I'm like, I'm going to do Christine's funny ads course, because Christine's got a funny, you guys will meet these guys tomorrow, today or tomorrow, tomorrow they're speaking, but you'll, anyway. So then Christine's got a cool, funny ads course, so we have funny ads scores. And so I put that thing together, and then I can go on social media, like, hey, everyone, there's this really cool book called dot com secrets. You haven't read it.

It's amazing. Click here to get a copy of dot com secrets. They click on it, and then they go to your offer-lop affiliate link. Boom, they buy dot-com secrets, and then they upsell, Eileen's speaker trade, and then they upsell Christine's thing, and you're going to pay commission on every single one of those, right? And then in real time, what happens is after the sale comes in, the money gets split. So, some of my dot-com secrets, I get paid half the money or whatever percentage I put,

and then I ship the book out, and you get the other half. And then the day I, Eileen's course, depending what percentage she splits on it, you get half the money, she gets half the money. Next person gets it, it splits half money, half the money. And so you can create whatever you want. It's the coolest thing in the world. You just figure out what I want to sell. And literally you can do this every single day.

Every day you can walk an offer, I'll look around me, what is in you're like, oh, here's some cool supplements. Like, oh, here's this cool thing. and you can just go create a funnel in 30 seconds and just go post on social media. Go post it on Facebook. I saw people doing this yesterday. They literally were going on

and just like creating a funnel and offer up and like, hey, guys, go get this free book offer. Hey, there's a really cool $27 ebook. Like, and people are just putting offers out there. And so it gives you ability like you can launch a new offer every day. Okay, it's really fun. It's really easy. Now what I recommend doing, the affiliation are the most successful.

Usually they buy the products first. So what I would do if this is me, I would set up a funnel, I'd buy the front end. That way when the box shows up, let's say you buy dot com secrets, right? The box shows up, I would make a video. me unboxing, like, hey, guys, I just got this book in the mail. I'm going to read it. I'm going to unbox it.

You pull the book out and you show them. Like, this is amazing. If you guys want to copy, click link down below, right? And then when someone goes, they buy the whole thing. Same thing with supplements. I was telling you guys ago about Kenzyme, which is a supplement I take that gets rid of plastics in your body. It's the greatest supplement in the before test, my after test of actually using

that supplement showing my blood levels of plastic before and after. So I'm going to be making video in the very near future. I'm going to like, here's my plastics before and after, and here's a something I take. Click down below, and all I'm doing is take them to literally the OfferLab funnel that I'm building for Kenzyme, which takes me less than a minute to build. So that's the first way to make money, just traditional affiliate marketing with the spin, where you can go and figure out exactly what you want the funnel to be. And again, you can build infinity funnels in here, okay? Every day logging, like, what I want for up front and what I want for an upside, you can pick things in just very simple, okay? So that's way number one.

You guys all got way number one? If you got way number one in the comments, say, right, way number one. like some people like McCall so good at giving good call out so like what to say in the comments I was like comment something cool all right way number one let's go okay all right okay you guys ready for way number two all right way number two this one is really cool this one is for somebody who owns an offer offer offer owner okay this someone who has an offer how many guys are an offer owner you have a product that you sell on the internet somewhere Okay, a lot of offer owners.

Okay. Now, there's an offer of the way you can make money is you take your offer and that you can sell your offer anywhere. It doesn't matter if you sell it on Shopify, ClickFunnels, Patreon, GHL. It doesn't matter where you sell it at. You can still sell it over there, but you can take that offer and then you plug it into Offer Lab. Okay?

And so it's just in the marketplace. And so you put your offer into Offer Lab and it's there. And then guess what? Affilius can find it and they can be like, oh, I just saw so-and-so's offer. That'd be a great upsell for me. That'd be a great order for a bump. Oh, that'd be great friend. And then people will literally just take your offer and promote it.

Okay? So if you have an offer and you don't put it on offer lab, the only logical reason I can think of. Yeah, there's only one. The only logical reason that you wouldn't put your offer on offer lab is you literally hate money. That's it. There's no other logic.

Like, people are like, well, what's the downside? I'm like, it's free to put on. And then people sell it and you make money. And they're like, but I don't know. Like, what? Do you hate, like, there's money. You just, you put it there. it's really, it's that easy.

You don't do anything, you just put it there, and then people sell it, and you get money. Like, internet marketing used to be hard. We had to do stuff. We had to, like, drive, you just put it there. And then these guys take it, and they sell it, and you make money. I try for three months to get every person I know on the planet

to put their offer in an offer lab, and they all fought me, except for like, I think we had 600 people got their offers live before we were live two days ago. I'm like, you guys. Not only do you get money, you also get the lead. Someone buys your product. It gets fulfilled wherever you sell.

So you sell on ClickFunnels or G.A. So wherever you sell out, someone buys an Offelab. It gets fulfilled inside your product, inside wherever you sell it typically. So all you know is that an order comes in, money shows up, and then your product gets shipped out. They get out of your CRA. So it's just free lead, you end, free money, free everything. So that's number two.

So if you're an offer owner, all you do is you take your product, okay, and you put it on offer lab. That's it. It's very simple. Okay. Now, this takes a little bit longer, but not much, okay? This takes less than a minute to build out of funnel. This takes probably 15 minutes to get set up, okay?

So just, for those who have an offer, I'll explain how it works really simple. It's so easy. I'm not going to demo it because I didn't create a demo video, but I'll explain it. So, like, for example, I took everyone my salespets, like dot-com secrets, expert secrets, traffic secrets, 30 days. Dot com, every sales letter, inside click funnels, and I just clone the homepage, and I change the title of the homepage to slash offer lab, right? So if someone goes to expertseekers.com, you just, you see the sales letter. But if you go to Xpersecrets.com slash OfferLab, it's the clone of the page. It's the clone, straight clone.

Okay? Then I tell OfferLab, I'm like, here's where the clone page is. And OfferLab is like, put this code and just paste it onto that page. So you copy and paste it. It takes Control C, Control V. So three seconds, maybe. You paste it on the page. And then OfferLab pings and it's like, found the page.

And then Offer Lab pops up your sales page in OfferLab. And all you do is you go to every single order button and you just, and you click on it and you say, switch from my normal order button. to an Off-Lab or button. It takes you 30 seconds, and then it's done. And then that page is live inside. Click, or is live inside Offer Lab, and it's done. That's it.

And then you get free money and free leads. Just for putting it in the marketplace, so we can all sell it for you. That's it. Okay. Does that make sense? It's almost too simple. Okay. So, number one way to make money is being an affiliate market.

Number two way is put your offers on there and have other people sell them, okay? How many guys understand Way 2? If you do type in Way 2 right now, what's up, Way 2? Type in the comments. All right. Way two. Okay. You guys getting this? I told you this is really simple. I think we're all over complicating this. This is like my gift of simplicity to the world now that you're all getting. Okay. Way number three. And this is by far the best way. Just you're all fully, fully aware.

Okay. Way number three is a combo of these. Okay. The best affiliates I know have their own offers. The best offer owners are also affiliates. Okay. This room, everyone who, who came out here are speakers, most part, they all have offers, and they're all affiliates. They're doing both, okay? To really, really, really win at this game, the key is doing both of them. Have your own offers on the platform, being affiliate, doing co-labs, doing joint, like, this is where people will make the crazy kind of money, the money that we're all hoping for, the two-coma club amount of money, right, is when you're doing both of them, okay?

So how does that work? Okay, what happens is in this, we start doing partnerships together, okay? So, let me think of an example. So Robert Kiyosaki wrote Rich Dad, Dad, Poor Dad, right? Really good book. He also has a game called Cash Flow Quadrant, and I'm getting him right now to put that on the platform, right? And so for me, it's like, I promote my stuff every single day.

I have an event called Selling Online, right? So selling online is an offer that I have an offer lab. I pay 100% commission. It's $100% commission. It's in there already, right? But Robert Kiyosaki is putting Rich Dad Portad on there and the game over here. So for me, it's like, I can keep promoting my own offer, which is great. but eventually my audience gets tired to hear me talk about myself every single day.

So I'm like, wait, rich dad, poor dad was the book that changed my life. I read it where I was in college, changed the trajectory. Rich dad, poor dad, very soon, is on offer lab. So I go, hey, I'm going to do both of these things, right? So I'm going to do is I'm going to say, okay, I'm an affiliate marketer. So I'm going to go, and I'm going to create a funnel in 30 seconds where number one is I'm going to put Rich Dad Poor Dad as a book. Then he's got the Rich Dad Portad Board Game.

I'll make out the order form bump, okay? And somebody drive traffic, but I'm an affiliate. So there's the book, there's your order form bump. Then after that, then upsell number one for one click upsell, guess what I'm going to put in there? My offer. I'm going to put selling online. Okay? Now, my audience has heard me talk about selling a line every single month for 12 months in a row.

How many guys are like, if you send me another email about selling a line, Russell, I'm going to strangle you, right? We've had, I think, 50,000 of you guys who've gone through that event. It's like, we promoted it pretty aggressively. We spent over a million dollars a month on ads over and over and over and again. So for me, I'm always like, what's a new way to introduce this to my audience? So instead, I'm like, boom, now I have this funnel where I'm selling Rich Dad Porta. I can go buy ads through. I can go live on Facebook.

I can go live on Instagram. Like, hey, guys, this is the book, Changed My Life. It's called Rich Dad Portad. If you haven't yet, read yet, click down below to get it. They go to click over here. Boom, they buy Rich Dad Port Ad. They buy the order form bump of the game. Then upsell them one selling online.

And they're like, oh, now they're a different state like, okay, I'll try Russell selling online event. One click upsell, boom, okay? Now what's happened? I made money as an affiliate and I sold my own product. I did both. That's the big secret. That's it. When you understand this combination is how you start winning this game.

Okay? And then I can go back to Rich Dad Porta. I'm like, hey, man, I sold 5,000 copies your book. He's like, you did? I'm like, yeah, we should be friends. He's like, we should be friends. You sold 5,000 copies in a book? I have an idea.

What if you took the dot com secrets book, right? And I build you a funnel in five seconds. Dot com Secrets book here. Upsell my trilogy set. And then over here you can sell your real estate cash flow coaching program, whatever. He's like, sick. Then he promotes it because we're in a partnership. I sold a bunch of books for him.

He sells 5,000 copies of my book. He sells his coach on the back. We both win. Guess how much money I gave Mark Zuckerberg in that transaction? Zero. Guess how much I got from Robert Kiyosaki? A lot more than zero. Okay? That's the game plan.

Does that make sense? That's this collaboration. Okay? When you play both sides of this game, where you're an offer owner and you're an affiliate, you start going in the network and you start getting no people inside. There's like there's so many collaboration deals.

We got some speakers today. I got some glimpses of what they're going to be talking about where they're going to show you guys how to do this. how do you create really good front ends and put them in here with AI how do you get things working real fast how you create front and backend offers some of you guys are maybe new to this game I don't know how to create offers okay inside the certification we're going to teach you and train you on how to build offers because if more offers you have on the platform first off more opportunities you have to make money but number two it's like more collaborations ideas and ways

you can move things around right um and so there's a million of ways but that's way number three is the combo okay this is the way that you make the most amount of money if you do this okay now if you're just beginning you should start here okay then you should learn to get offers But you should have evolved to this where it's like, okay, the combination of me mixing and matching offers and audiences and people is how we win this game the best. Okay. All right, that's way number three. How many guys is like way number three number three, type in way number three number three, type in way number three, okay, okay, about one, two, three, number three, which way number three, which way are you most excited by? Three, three, three, three, three, three, three, three, three, one, no, no. No one wants two. Come on, guys. All right, you've got some twos in there.

Threes are technically two. All right. Okay. All right. So there you go. Way number one, way number two, way number three. Oh, wait. Russell said that there are four ways.

But wait, there's more. All right. How many guys want the last way? Okay. The last way, this is my sneak attack. Okay? So I'm going to be completely neat. I'll show you everything.

I am fully, fully, fully aware. The Offer Lab platform only works. if you all adopt it. That's the reality. People ask me, how's launch going? I'm like, this is not like a typical product launch where it's like, we made X of a billion dollars, right? Like, this is not that kind of product launch.

I'm making zero dollars. Like, we literally paying out a hundred percent commission. So I don't make money on this product launch. I make money in the long term if we all adopt the platform. We start using it, right? So traditional, what would happen is I'd be out there trying to get all the affiliates on and trying to get all the offer owners, and I am. My team has done.

We've been doing that. Like, that's my number one role right now, right? It's getting everybody on the platform. So that's the heavy lifting I'm doing. But as we put this together, like, what if we did something kind of crazy? And this is not something we're doing for forever, by the way. This is like, right now, I need your help. Therefore, I will reward you handsomely for helping me.

But in, who knows, three months for now, six months for now, when adoptions happen, I won't need the help anymore. And this part will disappear. Everyone who has it will be locked in. But long term, over the decades, I don't need this. When we hit critical mass, it'll just grow. But during the short term, there's this little window where I need you guys help. So to do that, I'm going to reward you handsomely.

So way number four, it's what we call a broker. Okay. So this is what a broker is. A broker is you find somebody who has an offer and you get them to put on an offer lab. Or you find someone who's an affiliate and you get them to come on to offer lab. And so you just are the one shaking the hands and connecting me and them. That's it. You don't have to sell anything.

You don't have to do anything. You just connect them. Okay? And by bringing them on the platform, you can get a, broker fee, okay? I talked about this two days where I did the big, the big longer presentation. I talked a little about this. There's basically, there's three tiers here where this works. Okay, when someone first comes in, you don't get any broker fees at first because it's just, it's just, yeah, it's just, we don't know if you're good or bad or if you're

spam or scam or scam. We have no idea, right? So as soon as you sold your first $1,000 on platform, what we do is we give you 0.5% of any of the transactions that happen from people you bring on the platform. So let's say, for example, if you met Robert Kiyosaki and you brought him onto the platform and he put his offers on Off Lab. So I recommend you guys learning how to use this. You can help these people. Because if they get their offer on an Offer Lab and people and people start selling it, just free money for them. And then also for you. Because if you get them on the platform, you get 0.5% of every single transaction. So that person sells a million dollars a year of their products and services. You get 0.5% of all that. If you bring in

three people, five people, 10 people, 20 people, like that adds up really quickly. Okay. Also, if that person happens to do both of these and they promote something as an affiliate, you also get 0.5% of anything that they sell as an affiliate. So imagine you bring one person in and that person sells a million dollars a year of their own product and a million dollars a year as an affiliate. You're getting 0.5% on both sides of the equation. Now, I have no idea what the math is on that, but it seems awesome. And that's if you just get one person, imagine if you get two or three or 10 or 12, right?

Or 100 or 1,000. It's insane. Okay? So this is the first year. Now, after you've processed over $100,000 on a platform, then we bump you up. up to 1.5% referral fees. Okay? And so that's what I want to get you guys to do is we want to train you guys

to come really, really good at this game, get you good at like being an affiliate, getting you're creating offers, getting good at doing these combos and being brokers and stuff like that because when you get to here, they get 1.5%. Okay, so that means you bring Robert Kiyosaki in or whoever, and they put the offer on the platform,

anything that is ever sold from that account in the future, you get 1.5% royalty on it. Is that crazy? Okay. Or if that person's affiliate and they promote something at 1.5% of everything they ever sell in the future forever. You guys getting this? You guys getting this to make it sense? Okay. This is my, this is my bribe that is to help me to build this community. Okay. And again, this is not

something that's here forever. It's here today. It might be here for three months. I'm here for six months. I'm not sure exactly people are like, when are you shutting it down? I'm like, when we hit critical mass, okay? Right now, anytime you launch a new company, it's like putting something into orbit. And the platform's big like that. We're putting this thing into orbit. And so I'm going crazy. We're spending my time, energy, money, resources, staff, everything to do this. And this is how we're recruiting you guys do as well. Because if you help, it's going to be very, very profit in long term for you guys. Imagine bringing a dozen affiliates and a dozen product owners like your royalty checks

over time in a year. For now, five years from 10 years from now, it can be really cool. So that is the third way to make money. Now, there's one other cool thing that I'll share really quickly. And I'm going to go through the, my team tells me. A lot of people were asking, it's like, I saw this on the side. You guys talked about this, but is there any way, like, I see people want to bring in like some

heavy hitters? How can I get to this right now? Like, I want that today. I don't want to wait and then get a little bit in here. I want to like, how many guys were like just a shortcut and just jump to the top and get the highest commission impossible so that every person you bring in yeah okay so the way we do that is we didn't want to just make it like everybody has out of the gate because again just we want to make sure people are qualified they're doing they like sometimes if you give somebody with no knowledge or education they go out they do crazy stuff and it makes the effort on our team side infinity times heavier and harder

and so we decide if we shift this a little bit if we can train people and certify them on how to do all these things they can get really really good at it then we're willing to shortcut this Instead of waiting until you get to $100,000 in sales, we'll just gift you that. Like, we'll bump you up that level, that commission level because you've been training and you certified. That way is taking the heavy straight off of me and my team's aside. So that's kind of what it is. And so that's where we create the certification offer.

I'll walk through here. I'll walk through exactly what it is here in a second. That's the $497 offer. A lot of you saw that. We talked about two days ago. It's $497. You get certification which gives you a whole bunch of training on how to do all these pieces in depth and it gives you training how to be a broker and how to do all these

kind of things. So it walks through a lot stuff. And that's really the key of the certification program. So actually, I'll show that really quick, and I'll do the question. So these are the pieces of the certification program. My slides up, there you go. So the basic things is, first off, is we walk you through eight different affiliate playbooks, like how to do affiliate marketing on the platform.

Okay, and these are really cool. I've been building these. The live training for all these to start next week. Like, where's the training? I'm like, when you log in there, there's a calendar. There's a calendar. training better live than you when I'm pre-recorded. And so if I'd be more fun after this launch, the event's done, is to do these live with you, okay? So there's eight different

workbooks we go through teaching eight different ways you made money as an affiliate marketer, okay? Number two, there's six different playbooks than how to be an offer creator. Okay, how to create the offer, stuff like that. Number three, then, is three different ways to be an offer broker. We're going to walk through exactly what those three ways are, how they work, teach you how to do it, how to get people on the platform, how to onboard them. We're creating some really cool tools where you could literally go to a Shopify story, click a button, it'll pre-build their page an offer lab and you can show them like hey i just built this for you do want an offer lab like yeah and then you you've locked him in it's really cool some cool things that are coming with that so

those are the broker playbooks um for those guys who who have a new offer or you want to have an offer we're going to be teaching us how to take that offer and launch it i think that one's live live next wednesday i believe so we'll launch the offer with you show you guys i get your offers on the platform how launch and how to do it correctly so the people actually buy your stuff i've already noticed people posting stuff in the marketplace and they're doing it wrong they're trying to speak to the to the person who's going to buy the product versus like the marketplace you're speaking to the affiliate that's who so we're going to teach you guys all the nuances and how to like actually launch your offer correctly on the platform makes sure it's going to work we built that

entire white label webinar for you where when your offers on the on the platform you can do this white this webinar to your audience to get people to buy the product to promote the product bunch of stuff like that which is really cool um then for those says you don't have an offer yet i'm giving access to my core secrets product we sell this product for 500 by itself you get core secrets is the best product I have to teach you as how to actually create an offer you can sell. So course secrets is coming with it. And then for those who are like, I don't want to get traffic. We're giving you our affiliate funnel traffic challenge, which is a 30-day challenge.

They'll walk you, everything you to get traffic. And then the super-affiliate shortcut is it'll bypass you from down here all up to 1.5% and it'll lock you in that way. So again, when we shut off this super-affiliate thing in, you know, three months or now, whenever it is, in the future, nobody will get any of this. But you will be locked in. So anybody you bring in moving forward, you'll always have that. like people are like when's this offer available like when does this shut down like i don't know

exactly when it's going to shut down but like that's going to disappear so this is one of those things like like i need your help therefore i'm i'm giving you guys something insane and i want to make sure you understand that and you don't miss out because then that bonus is literally priceless um no platform's ever done that i've never seen platform that shared uh shared their fees with with their audience like we're the first i'm sure someone will knock me off that as right now we're the only ones and so um that's really really cool so 12 value 20 000 and again you get it all for just uh one payment of $497 today. And the next week, we'll jump on and start going through all the playbooks, building them

out, showing you guys how to do it, executing you get better and better and better. They should feel more confident, more certainty. It'll be more fun. And you'll start playing this OfferLab game. It'll be really, really cool. So if you haven't got it yet, go to OfferLab launch.com slash go. I know a lot of you already signed up. So congratulations.

We've already bumped your commissions up for everyone else. Make sure you get that. We'll show the slide and kind of references throughout the day a couple times, make sure you don't miss it. But so I'll make sure you always all have that. Okay. with that said, my way over time, I'm going to do two minutes on my, my team tells me real quick, and then we'll, and then we'll jump out. So, um, just because I think some

these are really important. First question is, what's the difference between offer lab and click funnels? A great question. So, um, click funnels is my baby. I love it. ClickFunnels is a platform. And on click funnels is where you put your offer, your sales page, your funnel, your merge, all that kind of stuff, right? Offer Lab is here. And offer lab is an affiliate platform. So I still sell all my products on ClickFunnels, I just take it, and I say, I'm going to go list it over here on the platform, and then somebody can come, they can buy it from OfferLab. And when they buy it, what happens is then it goes and it locks it inside of ClickFunnels, and then when they get the Thank you page, it gives them access to whatever they bought inside

of ClickFunnels on the Thank you page. And so they still work hand in hand, but that's kind of the difference. Okay, that leads me to the next question is like, I don't use ClickFunnels because I still put my offer in Offer Lab. And this is the coolest thing. We create this, it doesn't matter what platform you use. Even like my moral enemies, if use them, you can still use our problem. platform it's great okay so um sometimes i go too far and i'm just like as it's coming out of my mouth i'm

like stop russlet no um so uh so if you use anybody else um and you put your product of their platform guess what you can still list in off lab when someone buys it unlocks it inside of that platform if you want to use shopify okay it's shopify you can put products here okay someone buys here it still ships it from shopify it's just listed here in the marketplace if you want to use Patreon, or if you want to use school, or if you want to use, like, whatever, it doesn't matter. We either directly integrate or there's workgrounds you can do Zapping and stuff, and we'll train you on how to do all those things during the Offer Launch Playbook next week. It doesn't matter what platform you can connect in.

And so what happens is the affiliates come in. They sell through Offer Lab, but then the fulfillment happens on whatever platform you're on. And then we're a platform agnostic. It doesn't matter which platform uses it. Like, we'll just fulfill over there. And so that's what's really cool about this is just something that any platform you're on, it can be good.

Now, this is a big secret for those you guys who want to become brokers, okay? Imagine this. If you're a broker, all you do is you go to Shopify and find every single Shopify store and you contact them one at a time like, hey, you've got 30 products. I put them on an offer lab for you. It's just free money. They're like, sure, and then you do it. And I get 1.5% of everything that sells to that channel.

And then you go to the next one, next one. In fact, there's a site called builtwith.com. You see builtwith.com? Here's the big secret. You're going to learn to go deeper on the broker stuff. But builtwith. You go in there, you're like, show me every single site that was built in ClickFunnels. And I'll show you every single site.

Show me every single site is built in Shopify. Every single site. Show me every single site that was built with, and it shows you every single one. All of them, okay? So if you want to just be rich doing nothing but brokering, just go to billetwood.com and like Shopify, and then get every Shopify site and go one at a time and just start contacting him, get them on Offer Lab, and you get 1.5% of all these products, millions of Rikee. Some of you guys are going to become bagelionaires.

Since that's not a real number, that's not an income claim, right? Bejillion is not a real word. I probably should still say you're not going to become a bagillionaire because, like, anyway. But you guys understand like this is the magic. Or if you go to GHO, you go to Bill. like GHL, you type in GHL, here's every site's built in GHL. Sweet. There's every single person that you can go plug into the offer. Like, hey, go to ClickBank. Both ClickBank. Every single person is listed product in ClickBank. There's hundreds of thousands of successful

offers in ClickBank. They can still sell them on ClickBank. The offerer was just posting them here and then they get free money and they get the leads. It's insane. So, okay, hopefully that's what ClickFunnels is versus OfferLab. Can use other platforms, yes. What's Covering Certification Program? I went through that. Hopefully you understand that now. Oh, if somebody puts, okay, this is great. If somebody puts my offer, okay, so this person's asking, is an offer owner, somebody put their offer inside of a funnel? The question is, do I still get the lead?

The answer is yes. So as long as you set up correctly, which again, we'll teach you guys in the offer launch, Playbook training, make sure you don't mess it up. When somebody buys this thing, wherever they buy it again, they buy in ClickFunnels, it'll trigger the same automations as if they bought on ClickFunnels. So it sends them, it adds them to my list, it sends the fulfillment thing to send the product out. It adds them to my CRM.

It does all the pieces you need. Okay, so even though they buy it on OfferLab, it still triggers everything for you. Which means for a lot of you guys, if you have front-end products, you're paying Zuckerberg 100% or 200% commission, you can just put them on here, offer for it's 100% commission. If they sell it, they get 100% commissions. They're pumped about it. And number two, you then get the lead, and then you can sell them into your coaching program, whatever on the back end. Okay, so yes, you can do that. Do you have to add other people's offers to my offer for this work?

No. You can be an offer owner and just go create your whole thing and just, Yeah. You can literally do that. In fact, it's really fun because for me, I'm putting every one of my offers, all my upsells, my dad. My entire product catalog is being put in there. My stuff, all Dan Kennedy stuff, all my sneakers, like everything I have is in there because I want to be able to create offers on the fly. I want to be able to say, okay, now I want to do thinking grow rich book with selling a line-up cell. I want to build this. Instead of me rebuilding a whole new funnel, I can build it in 30 seconds like click funnel.

So I would recommend get all your offers in there because it gives you ability to test variations of yours very, very quickly without having to go and like rebuild the whole funnel. You just go and click a little buttons in it's live. As their payment plan for certification, we don't have a payment plan. It's $497. If you're not able for that, you can put on credit card. I think the minimum monthly fee on a $500 credit card payments like $12 or something, $13.

So that would be the payment plan. It's put on Visa and have Visa finances for you. We try to make it really inexpensive. Again, this money goes, whoever brought you to this event, all the money goes to them. We're paying 100% commission on this. So this isn't, the only reason I'm doing this because I want to make sure you're trained so we can get you to the spot where you're able to lock this in. So we just needed to make it high enough to get you guys to put some skin in the game.

Because those who pay, pay attention, that we can show up, go through the training on lots of higher commissions. And so that's kind of what we did that. But there isn't a payment plan. Okay. I think that's it. Okay. All right. Thank you guys.

Let me share some stuff. You guys are all even more pumped out off a lot now that you understand all this stuff. Okay. Awesome. Well, with that said, I'm so excited for today. You guys, there are so many insanely cool people coming and teaching and training. as you are listening to them and you're sitting and thinking, should I do this, should I not do it?

Again, the links right there, offer lab launch.com slash go, go get certified, go get signed up, and just learn today, have some fun day. Just try to like get the ahas, don't stress about it because next week is going to jump in the training. Get next week, we're going to offer lab launch playbook

and we're going to a lot of time getting you guys the offers. Then we'll go into the affiliate playbooks and the broker playbooks, and it'll just be line up online, piece by piece, step by step, we'll give you guys everything you need to be successful on platform. Right now, the only commitment is, or only decisions like,

I think this could be my future. If so, go get signed up, go to Offerlablaunch.com, go, come play with us, and then for the next two days, just relax, hang out, learn from the greatest marketing minds here in the office next couple days. And that's kind of it. So, thank you guys so much. I appreciate him to pass it back to Chris Cameron. Thanks, everybody. All right. I hope you enjoyed that session and you got a lot of value from it.

Hopefully, you're starting to learn more and more about how you can use OfferLab to grow your business to make more money to have more fun, have more collaborations. I will see you guys on the next episode. We'll go even deeper into OfferLab and how you can use it for your business. Thank you.