Marketing Secrets with Russell Brunson - From Creating Noise to Solving Agitation: Q&A from the OFA Challenge

Episode Date: November 20, 2024

In today’s episode of the Marketing Secrets podcast, I dive into one of my favorite strategies: creating and leveraging noise to make your products irresistible. I know firsthand how crucial it is to capture attention in a crowded marketplace, and today I’m sharing insights to help you do just that. We explore the difference between making your own noise versus aligning with noise that already exists in your industry. Both approaches have their pros and cons, but there’s a lot of potential in strategically using trends and events to drive traffic and boost sales. I share practical ways to capitalize on seasonal and cultural events, whether it's major sports matches or the wave of New Year's resolutions. It’s about harnessing the energy already present and riding that wave to introduce your offers. These tactics may seem simple, but they can be game-changers in connecting with your audience at the right moment. Key Highlights: Understanding the importance of creating a reason for your customers to buy now. How to align with trends and existing cultural moments to drive engagement. The difference between adding bonuses versus offering discounts and why the former could be a better strategy. Real-life examples, like how I’ve utilized big events like Black Friday or Christmas for ClickFunnels promotions. Insights on over-delivering in all aspects of your marketing to build lasting trust and brand loyalty. Whether you’re planning holiday campaigns or thinking ahead to 2025, this episode will give you the clarity and motivation to make your marketing stand out. Don't miss it! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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At Desjardins, we speak business. We speak startup funding and comprehensive game plans. We've mastered made to measure growth and expansion advice. And we can talk your ear off about transferring your business when the time comes. Because at Desjardins Business, we speak the same language you do, business. So join the more than 400,000 Canadian entrepreneurs who already count on us and contact Desjardins today. We'd love to talk business. What's up everybody? Welcome back to the Marketing Secrets slash Selling Online podcast. Excited to be hanging out with you guys today. I just got off a zoom call with all of our One Fun Away members, our OFA call doing Q&As and we had some really cool things. In fact, we

kicked off the session today talking about, you know, figuring out marketing, like how to actually market, how to tap into the existing excitement and energy of things that are happening around you to be able to get your message out to more people. We talked about for 15, 20 minutes and then we did some Q and A's. And I think there's some really cool stuff in here. So I thought for this episode, we would dive into some Q and A's. I hope you guys enjoy it.

On top of that, if you haven't yet, and you want me to answer your question live, you should come hang out with us. All you gotta do is go to onefunnelway.com. It's a hundred bucks. You come in there, you get three months, click funnels for free. And then you can jump on calls every Friday with me

and do Q and A's. And so if you wanna not just hear these things on the podcast, but actually be part of it, go to onefunnelway.com and come hang out with us. So with that said, I'm gonna jump into a Q and A episode with you guys, going through some really cool things about finding your message, getting out to the world. I think you're gonna enjoy this one,

especially the very last question. I talk about problem agitate solve, we start agitating some stuff, and I think you guys are gonna really enjoy that. So thanks you guys so much, and I hope you enjoy this episode. In the last decade, I went from being a startup entrepreneur

to selling over a billion dollars in my own products and services online. This show's gonna show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets podcast. We have the man, the myth, the legend with us today. Russell, how are you doing today, us today. Russell, how are you doing

today, my friend? Amazing. How are you doing today? This beautiful. Ah, it doesn't that just warm our souls. We get to see a Russell come on screen. Amazing. Ah, gives a goosebumps. Great to see you, man. You too excited for today. We fun. Yeah, me too. I'm really excited. And hey, I know we have, as always gang, Russell's got a crazy schedule. So I really want to maximize our time together for this first hour. We're going to talk marketing today. I know we've done a lot over these past weeks and you guys have been really doing amazing putting to work

the things that you're learning in the challenge. We're super proud of you and we want to give you ammunition things that we can start doing to further our progress. And what we'd really like to talk about today is marketing. You know, Russell, I learned from you, gosh, I was trying to look back at my notes and I couldn't really find it. I think it was like six years ago I learned this thing from you. It was about creating noise around your product.

And as you told it back then, basically it's a very simple concept. There's two ways to get your product out there. One, you can create your own noise around your product or service. Or, you can create your own noise around your product or service. Or two, you can align with noise that's currently in your marketplace and align your product and service with that noise.

And this has been something foundational. And like in a personal sense, yes, but like as a coach for ClickFunnels too, as I get to work with all the people, it works for everybody. And it tends to be light bulb moments for everybody. You know, creating your own noise is typically difficult. There's a lot of work and thought that has to go into there.

We have to be like actually strategic, but aligning with the noise that's currently in the marketplace, well, that's not so easy and that's a fast path to cash. So could you talk about that a little bit? Yeah, for sure. What a fun thing to talk about to begin the day off. So for all you guys, think about this.

You've got your products, your services, whatever you're doing, you're trying to sell. And Dante's 100% right. Like the biggest reason why a lot of people don't have success is they create the most amazing thing ever and they're the best funnel. And then like no one ever finds out about it. No one knows about it, right?

It's like you said, there's like, you can go, you can create noise, which is, I do a lot of that, as you probably see. Like I get excited about something, I make a bunch of noise and try to make, like create desire in people's heart and their mind, cause then they're likely to go buy the thing. But what he's talking about, there's such an,

there's an easy way to figure out like, what are the crazy things happening right now in the environment, in the culture, in the whatever that you can tap into, right? And so when you think about this with, this is true like when I'm trying to get an affiliate to promote something, it's true when I'm trying to get a customer to buy something,

I'm always trying to figure out like what's the, like I need to create a reason for somebody to buy now. Right, it's all based on this concept. It's like I gotta give people a reason to buy now. A lot of times they'll see your product, they go, oh that's cool, I'm gonna buy that someday. Oh, that's cool, I'm gonna buy it someday. Right, like I'm sure a lot of you guys probably heard me

talking about ClickFunnels for a long time, maybe a year or two years or a decade, right? And for some reason you didn't do it earlier, right? For some reason. And then I'm guessing based on the fact that we're here today, that some of you guys was like, OFA I made noise, I got excited about that.

And there's like, okay, here's a reason for me to buy now. I wanna jump in now because OFA is happening. When you're gonna live calls, I wanna do it every night with the reason for you to do the thing, right? If I'm trying to get an affiliate to promote something, but I'm like, hey, affiliate, promote this thing, they may or may not do it, unless I give them a reason to do the thing, right? If I'm trying to get an affiliate to promote something, if I'm like, hey affiliate, promote this thing, they may or may not do it,

unless I give them a reason to do it now, right? What's the, like, people want a reason to do something, right? And so in marketing, a lot of times, like you have a product, you have a service, and the goal of marketing is to give them a reason to buy it now, right? So one of the coolest things that Dante wanted me

to talk a little about today is just looking at the current trends, like looking at things that are happening. And so as I'm sure most of you guys all experienced over the last couple of days, we had a really large political thing happening here in the States. I wasn't paying that much attention to it,

but I'm sure we all saw it, right? There was like, I think there was, it was like nine or $10 million a day in ads being spent between the two campaigns, right? And it's hard, ad costs went up for everybody, it was really difficult. But I saw, and I didn't capitalize on this because I didn't wanna get political,

but I have a lot of friends who are very political and they totally capitalized. They did Trump sells and Kamala sells and they did that and they were tapping into like, this noise was already happening, right? And they didn't have to go and like figure out how am I gonna generate energy? They're like, what's the energies happening right now? And they did't have to go and like figure out how am I gonna generate energy? They're like, what's the energies happening right now?

And they did it in all formats of their marketing. Sometimes it was in the funnel itself. Like I saw a lot of brands who were like, it was like there were pre-election stuff happening and there were post-election stuff. Like after election was over, if you were happy or if you're sad, they had sales for both of those.

Like, oh, if you're depressed today, we've got a really cool thing that's gonna help you bubble. And they had an offer there. Like, if you're really excited today, we have an offer to help you. It's like, it's tapping into this conversation that's already happening inside of the society as a whole. So it happens at an offer level.

But then you just start moving up a little bit and moving up a little bit. It also happens from a marketing level, from a content level, from the things you're putting out, their videos or podcasts. I'm a UFC fan. any UFC fans listening right now? Okay, it's funny, there's a handful of UFC commentators that I watch all the time.

And one of them I'll talk about, his name's Chael Son, and if you guys know Chael, he was a wrestler, so he's from my world and became a UFC fighter. But what's interesting is his channel, he posts five YouTube videos a day, every day. Boom, boom, boom, boom, boom, right? And all he's doing, he's looking like, what's happening today in the UFC community

that people are already talking about, right? And so every single fighter, every single fight coming, the fight card, the this, the that, if Connor tweets something, boom, there's a video. If, you know, whatever's happening, he's popping video, video, video, he's just tapping into the stream of consciousness, what that world's already caring about.

And for him, it's five videos a day on YouTube that he's pumping out. And what's interesting is like, you can watch, if you go to his YouTube channel, you watch the threads, like everybody posts out five, and this one might get 3,000 views, 8,000 views, 2,000 views, but if he hits the right message, like again, if Conor's fighting or Conor gets a bruised toe

or anything Conor related, because that's a big topic, he posts the thing, right? And that thing will get 80,000 views or 150,000 views, right? And so he's a big topic, he posts the thing, right, and that thing will get 80,000 views or 150,000 views, right? And so he's just out there looking at all the current waves, video, video, video, video, video, right? So from a marketing standpoint, it's the same kind of thing, like you want to look at what's happening

that people are already listening to, they're talking about, because if you jump out in front of it and you have a message, it's really easy to bleed into that message versus have to go recreate noise by itself, right? Cause there's noise already happening. So for you guys right now, we are, at the time that we are going live right now,

it's November 8th, so we are, what's that? In the next, in the next two months, there's a bunch of big things happening, right? We've got, well, we've got the Jake Paul, Mike Tyson fight coming up next week. How many of you guys are going to that or watching that? Come on, none of you guys, this is a big deal. So I'm going, I've got the Jake Paul, Mike Tyson fight coming up next week. How many of you guys are going to that or watching that? Come on, none of you guys, this is a big deal. So I'm going, I've got a picture,

I've got a picture of Mike Tyson wearing a Funnel Hacker shirt. So you better believe that on my flight out there to go watch Mike Tyson, Jake Paul fight, I'm gonna be talking about ClickFunnels, Mike Tyson, the Funnel Hacker, da da da da da da, and trying to get people to buy ClickFunnels. Because I'm going on this thing,

there's a fight happening, it's gonna be the biggest, the most watched boxing match probably in the history of all time. I'm gonna make some noise around that. So we've got that coming up. Two weeks later, we got this thing called Thanksgiving. So there's Thanksgiving offers, Thanksgiving sales, Thanksgiving thing.

What happens after Thanksgiving? Then we have Black Friday right after. And I hate Black Friday. I've never gone out on Black Friday. There's a couple of years where my ego got so big in our company. We're not doing Black Friday. I've never gone out on Black Friday. There's a couple of years where I, my ego got so big in our company, like we're not doing Black Friday sale, it's stupid. And guess what happened?

We made a way, like we made way less money because we didn't, like we, and so now like, even if you do nothing, if you're Black Friday sale is like, hey, it's Black Friday sale, you can buy my product at 100%, the same price I normally sell. Just cause you say it's a Black Friday sale,

there'll be people who find like, fine, they can buy it now cause it's Black Friday. So you have Black Friday. And then thank heavens for whoever made this up. They invented a new holiday two days later called Cyber Monday, which is stupid. But like everyone knows what it is. So you can do a Black Friday sale

and then a Cyber Monday sale. You tap into that, which is exciting. So in the next two weeks, there's like four or five things that I can create YouTube videos about, I can do promotions about, I can create campaigns about, I can create offers about,

I can create reasons for people to buy. People are just waiting for a reason to buy. And so if you give them a compelling reason to buy, there's a good shot they're gonna buy. Okay, what happens after that? Then we move into December. So December, I've got jury duty in December, so that's happening.

I could probably do a jury duty sale. Like, I don't even know. I'll probably get kicked off the jury. I'm like, who's, like, the guilty sale. If I convict this guy guilty, I'll give you a 10% off, and he's innocent, you get 20% off, I don't even know. I'll probably get kicked off the jury. I'm like, who's like the guilty cell? If I can make this guy guilty, I'll give you a 10% off. If he's innocent, get 20% off. I don't know. And I'm sure I'll get kicked off the jury and then I'll have to do jury duty. But then we got Christmas coming up, 25th. Okay. With Christmas, a lot of things. There's this thing called Hanukkah leading up to Christmas, right? There's this thing called the 12 days of Christmas leading to

Christmas. Then there's happened to be Christmas Eve. Then there's actually Christmas. Then there's the day after Christmas. Then after Christmas, then there's a thing called New Year's Eve and then New Year's and then New Year's Day. There's like 2,500 things coming up in the next two months that we can tie promotions, campaigns, content around that gets attention, okay? A lot of times we struggle because like, how do we stimulate excitement and attention

to our offers, to our videos, to our things? And sometimes we're thinking too hard. So I like to do, when I look at this, I say, okay, I need to get people a reason to watch my video, to promote, to click, to to our things. And sometimes they're thinking too hard. So I like to do, when I look at this, I say, okay, I need to get people a reason to watch my video, to promote, to click, to buy, whatever. What's the reason they're doing something? I'm taking my, like the business thing

that I'm caring about, I'm looking at what's something big in social media or online or TV or holidays or something that other people are talking about. And I'm gonna figure out how to morph those two things together, right? Like Mike Tyson, Jake Paul fight, what does it have to do with funnels? Everything, right?

Mike Tyson, Jake Paul, funnels. Now you look at it like, how does that happen? That doesn't make any sense. Like, well, what do funnels need? They need social media YouTube stars. Oh, there's a whole story about Jake Paul here. He's a social media YouTube star, right? You need a funnel.

Mike Tyson happens to have a funnel, active funnel on side of click funnels, right? And I got a picture of him wearing a funnel hacker shirt. Therefore, Mike Tyson, Jake Paul fight has everything to do with ClickFunnels, right? And so now I can tell a story and then weave that back into like, by the way, go get a ClickFunnels story.

By the way, go try it, OFA. By the way, here's Mike Tyson's blah, blah, blah, you know, whatever that thing might be. So, and you guys just got me excited because literally now I'm gonna go and I'm gonna contact Tyson's people and see if I can do a share funnel of his funnel that we could give away during the Tyson fight.

I didn't think about that until I just brought that up. So there you go, I'm making my Tyson offer in the next seven days now. Thanks to you guys hanging out with me here. So that's kind of the thing I want you to think through is again, what's the thing that you sell? What's the social thing happening?

And how do you weave these things together? One of the people that I think in our entrepreneurial community that's the best at this is, and not from a selling offer standpoint, but from a content development standpoint is Gary Vee. You know Gary, like he doesn't have like other people in the marketing world on, he's got celebrities, he's got rappers, he's got things,

but he's always tying it back to business and entrepreneurship, he's taking like, the thing he wants attention about, the thing that's getting attention, and then if he's gonna mush these two taking like the thing he wants attention about, the thing that's getting attention, and then figuring out how to mush these two things together so he can leverage the existing audience that cares about this and bring them over here, right?

So the reason why I haven't yet to be able to beat Gary Vaynerchuk in views and all this stuff, like I've had a mission for last like 10 years, like Operation Barry Gary, like how do we get more attention? And the reason why he gets more attention to me is because he's more strategic. He literally is going out there and partnering, doing content with these huge celebrities

that have nothing to do with what he's talking about. And then he weaves it back into entrepreneurship and now he's tapping to this audience and this audience, this movement, this exciting thing is happening and there's just so many more things. So I hope that gives you guys some ideas because a lot of times we build a funnel

and then we're just waiting for people to buy. It's like don't wait for people to buy, give them a reason to buy. What's the reason right now? What should they do? And it doesn't always have to be by the way a huge discount. During Cyber Monday and Friday, you'll see people always doing discounts. It doesn't have to be a discount. I hate discounting things as a whole. So instead of like looking like I have to lower the price because a lot of times you like you'll lower the price. Like if you sent off your binary Black Friday and all your customers about last week are like angry, like I paid full price like what you know. So something like how you'll lower the price. Like, if you sent off your buy during Black Friday and all your customers who bought last week are angry,

I paid full price. So instead of thinking, how do I lower the price? How do you increase the value? So it's like, hey, if you buy during Black Friday, normally it's $500 for my course, you're still gonna get the $500 course, but on top of that, I'm gonna give you these three bonuses that if you buy during Black Friday.

And that way, you can give those bonuses to your past customers so they don't get punished for buying from you earlier. But new people, it's like, oh, there's a reason to buy now because again, it's all about that, a reason to buy. So I hope that kind of helps set off the tone for today before we jump into some Q&As. Dante, any follow-ups or anything you want me to add

to that kind of list in there? A hundred percent. I mean, I have a million, but let's try and keep it on track. I think that was an absolute gold nugget. And you guys put a one in the chat if you agree about this gold nugget Russell just dropped where don't run a discount. Add bonuses to your offer. Bonuses. We've covered this pretty extensively. We've gone through a lot of Russell's books and his funnels and how Russell sells a physical product book, but adds to it digital bonuses

that add no overhead to our business. So add the bonus. Any amount of two in the chat, if you've ever had, if you've run a discount, and then that discount created tons of logistical issues in your business, your customer support is crazy for two weeks, because now everybody's all upset. Now nobody likes you, just because you made a discount,

and it, in your essence, in your core, yeah, I'm trying to serve. I want to get my thing to more people so they can stop smash these roadblocks and get back to doing big things in their life. I get it. It's all from a great place. But yeah, look at all the twos, right? I think that was an absolute gold nugget.

Just add bonuses and then give those bonuses to all your buyers because what's the worst thing that happens? They get back into your product and service and they start doing the thing and they get results and then they want to buy more from you. That was absolutely... Man, he keeps over delivering every single time. This is great. Yeah. Right. And we've talked about this a ton too, but you guys, I need you to really understand that the reason we all love Russell, the reason we all trust him, the reason we'll all do what he says is because we've said yes to Russell at some point in the value ladder and Russell over

delivered. He over delivered on what he promised us, and then we see he over-delivered again, and now we associate Russell with results. Russell, would you agree there's nothing special about you? You bleed blue just like everyone else, you put your pants on one leg at a time. Everybody can do this. You weren't born with some special gene that like,

oh, people know and trust Russell because he was born with this. No, it's your works over and over and over again that do that. Yeah. It comes back to like the foundational principle our whole company's built on is over deliver. Like how do we over deliver? How do we over deliver? Napoleon Hill and his laws of success or thinking grow rich, both those, one of his laws is that do more than you're paid for and eventually be paid for more than what you do. And so it's like, how do I over deliver in every single situation? Right? And this is true not just in business and marketing,

by the way, this is true in your relationship with your spouse, with your kids, with your coworkers. Like in every situation is like, how do I, how do I over deliver in this situation? And if you guys can get that mantra running through your heads, your marriages will be happier, your kids will be happier, your friendships, your customers, your employees,

like everyone gets better if you can figure out how to over deliver in every situation. Cause if you over deliver, people feel like, man, I'm getting the better end of the stick here. And that just, it changes everything. It's a little simple, simple meta or simple things that if you just start figuring out how to do that, it becomes awesome.

So again, a lot of times just counting, it's like you're under delivering for people that you bought earlier. It's like, that doesn't feel good. So how to over deliver for them. It's like, cool, let me hook them up. They get it for free. So they're going to be pumped anyway.

And then the new people are going to come in and they're going to be pumped. So I'm over delivering them. It was like, cool, let me hook them up. They get for free. So they're going to be pumped anyway. And then the new people are going to come in and they're going to be pumped. So I'm over delivering it out. Everyone's excited. And it's a win-win all around. Man, absolute gold there. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor a podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high end coaching program as well and

it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster

is enough to make your stomach drop, am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable

and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal and let's

start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different

because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius.

And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment and it only took me like 10 minutes or less to get it done. Yet even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself, I had my team take it. And what's cool about it is from there,

we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you gotta figure it, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Normally this assessment, you can go to workinggenius.com

and there's two Gs in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensivecom. But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, 2G's workinggenius,

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And I promise you will change the working dynamics amongst everybody and help your company to grow. And talking about aligning with noise that's coming up, I think some of the most noise, especially for a lot of our experts here who provide services, I think some of the greatest noise is the noise just coming up now,

which is gonna be new year. When the new year hits gang, how many people maybe we even do it, we go to our Facebook and we start posting all this stuff new year, new me. Right? We've seen it year after year after year. So I'm just curious, Russell, over your years, have you like learned anything that's like, man, every single time the new year is coming, I'm going to run you learned anything that's like, man, every single time the new year is coming, I'm gonna run this thing.

There's so much noise that's about to come. How could we align ourselves with that noise? Yeah, I think, again, it comes always back to, what are the people thinking about right now, collectively as a whole? Not everybody, but the most people, right? January, it's goals and your resolution, the new me that can figure things out.

So you think about any of our products, right? Like for the most part, whatever we're selling, like we're helping somebody to get a result, right? In some area of the life. And it doesn't matter if it's physical products or info products, but obviously we're on the, the OFA coaching or expert side. So for most of you it's that.

So if it's like, let's say you're helping people lose weight or helping people to trade money in the stock markets, you're helping people to trade crypto, I don't know, whatever your thing is, right? So it's a new year, like people making these new commitments to themselves and they're excited, they're trying to change everything. So coming back and being like, in fact,

I got a friend who every January, he does like a time management, like prioritize your year challenge, like a three day challenge. And he does like five or $6 million every January, just doing the stupid thing where it's like, they all get on for like three days and he gets everyone to sit there

and map out their goals and what, create an outline and fill up their calendar. It's like, it's so simple, but everyone pays them, I think it's like 50 or 60 bucks to come to this challenge and his entire audience comes because they have the result they want to learn from him, but they're coming in January.

All right, we're gonna plan, we're gonna map things out. It's gonna be this amazing thing. And so putting something like that together, like how many of you guys, if you sat down and mapped out like a 365 day plan, or a 12 month plan, or a New Year's resolution, or you know, the habits you gotta implement in your life

to get this goal within the next, you know, by end of quarter, something like, that kind of a front, that kind of a, you know, again, if you've studied a lot of my stuff, I talk about dramatic demonstration, like it's a dramatic demonstration, like do a dramatic demonstration, get people on a webinar or a call or a Facebook live

or something where they're coming in. And this is the reason like they're coming is cause like New Year's we're planning it out. The result I want to get is I want to learn how to trade stocks, make money, you know, whatever your expertise is, fix my marriage, you know, whenever it increased my testosterone, you know, whatever your thing is, right?

This is the result we're going to come in the New Year's and do a plan and we're gonna figure out how to do that thing together. So I think there's a lot of momentum moving into January that anyone in the expert business can tap into because people are, every time, every New Year's, what are people trying to do? They're trying to change.

What is every expert business about? It's about giving people change, like taking them from, you know, it's all about contrast, right? Taking them from bad to good, from, you know, overweight to fit, from poor to broke, like is moving them from hell to heaven. Like that's what all of these businesses are, right?

And so coming in January, they're like, hey, the year's got done. And while most people by the end of the year, like that's why the New Year's resolutions, they get to December, January, they're like, man, last year I had all these visions to do stuff and I got nothing done, nothing changed in my life, right? Same happens by the way in political campaigns,

four years later, like still nothing's changed. Like if your platform has changed in a political election, you're probably gonna win, like that's kind of the thing, right, but the same thing as you as the politician of your market, right, like you are fighting for the eyeballs and the attention of your market. So you're coming in and saying, look, change. You've been doing this for last year, didn't of your market, right? Like you are fighting for the eyeballs and the attention of your market. So you're coming in and saying, look, change. You've been doing this for last year,

didn't hit your goals, maybe you did, maybe you didn't, but if you didn't, you know, January, what is this? January 6th, we're jumping on, we're gonna do a four hour masterclass to help you guys to get your goals so you achieve this result, right? It could be a free masterclass, it could be a paid one, doesn't matter, but getting people in,

now there's reason to jump in, you have the map out, like here's the step-by-step process, and it's like, hey, do you want my help with it? Cool, buy my course, cool, join my coaching, cool, do my, whatever thing will help get you on that path. And so anyway, hope that kinda helps you guys. Yeah, definitely don't miss out on the opportunity to capitalize on big things.

In January, as you know, especially for the expert business, it's so big. Traditionally, it's harder to sell stuff in December in the expert world. In January, it's usually when everybody, January and February actually are the best months. It's not always, I did a launch one day on January day because I was like, January, you know,

so like New Year's Eve, we planned it all. The New Year's Day, we launched the product. I didn't even think about this. I'm Mormon, so I don't drink. So I just assumed that everyone's like me and New Year's Day, you're up at 6 a.m. doing the same thing. But apparently, most people New Year's Eve get sloshed. It's like, we just launched on New Year's Day, you're up at six a.m. doing the same thing. But apparently, most people in New Year's Eve get sloshed.

It's like, we just launched on New Year's Day and nobody showed up because they were all thrashed from the night before and it was bad. So, I would not do a January 1st thing, but like January 6th, the next Monday, or even into February, you look at gyms, gyms don't get filled up in January. February's when, it's like,

they buy the gym membership in January, and then February's when it starts spiking and then March is when it all drops off. But like, so you got like a good 60 day runway from January to February to be doing this with the audience and figuring something out and putting something together that, you know, revolving around the message of change and how you can change and they can set the goals and they can, you know, finally achieve the end result they've been looking for and that your program will help get them from the hell they feel like they're in, into the heaven result they've been looking for and that your program will help get them from the hell they feel like they're in into the heaven that they're

trying to get to. And man, you just really hit the nail on the head for what, like, you changed my life with the one simple concept of know thy customer. That's how I say it. But introducing the dream customer, right? And I like to say know thy customer because if there's eight commandments of marketing because 10 makes me feel like a heretic, it's absolutely know thy customer, right? And I like to say no, thy customer, because if there's eight commandments of marketing, because 10 makes me feel like a heretic is absolutely know thy customer, right? It's where everything starts. But, you

know, like Russell said, I made a launch on January one. And, and these people didn't work out. Well, what if your customer is Mormons, specifically, a new year's wrap at 6am New Year's Day? Let's go. And it just reminds me of the Dan Kennedy, how he talks a lot about a dinner table conversation, right, knowing your customer, and if you know what they're doing on Saturday night,

it typically tells you what they're doing on Sunday morning. And that can typically tell you all you need to know about your customer and how to market to them. So I just think that's gold. Russell, in the expert world, do you typically see that November and December are just lower as far as revenues? Because most people are focused on physical products and holidays and gifts and then that new year hits and that's when it ramps up?

I would say yes, but I don't think it's because of the customers. I think it's because of the mindset of the person teaching it. Everyone's like, December's a bad month, so they take their foot off the gas. I've actually had some of my best converting offers ever hit in December. So I don't think it's a real fault, a real thing. I think it's a false belief. And because people have that false belief, a lot of people won't go and push during December. But we have a, you know, we have an offer launched in December, November 26th. We have an event December 16th. So it still works, people are still buying. They are more distracted for sure. Sometimes they're saving money and whatever.

But one sweet spot, just so you guys know, that works really good is the week after Christmas. So what happens is Christmas happened, they bought all the Christmas presents. A lot of people, they got some money for Christmas, they got a bunch of gifts, they return, they have some cash. And that little week between, and a lot of them don't have work that week.

So the week like from Christmas to New Year's is actually like this little secret gold mine that I'm always sprinkling things in and making offers for people because they've got extra cash, they got extra time. They may be around family and friends and stuff, but at the same time, sometimes they're tired of that. So there's a window there that is actually really ideal. I haven't figured out, finished planning out our strategy, but my guess is that week I'll do some kind of live virtual event to pitch into something in January that will be more around the goal setting type thing. So there's my strategy for you.

Cool. Man, I love that. And everybody should be starting to think about this now, right? You have your expert templates, just clone that funnel, make a duplication of that funnel. And let's start building our marketing for the months to come. Right? We've learned that over these years. That's how we have to start thinking. I know if you're just starting out the challenge right now, timing may not be ideal. But a lot of you have already been in the challenge, you're existing, you have your things. So let's start building and aligning with the noise that's currently out there You gave a great example Russell of like a financial planner, whether it's Bitcoin or actual monies. It doesn't matter right now

There is so much noise around finance now that this election has finished There is so much noise about finance. There is so much noise about where the markets going There was so much noise about how to read the market trends and make the right decisions. I mean, if you're teaching people their actual physical monies and how to invest in stocks or whatever it is, there is noise aplenty that you can align with right now. Start generating leads, turn those leads into customers. That was awesome. That was really great. By the way, Bitcoin's up like crazy right now. It sure is.

I just checked it out. I'm like so grateful five years ago someone told me to buy those Bitcoin things wherever they were. 100%. Oh man. Okay. Amazing. It's only $12.25 so we have some time to talk to our people. Let's start it out with Craig.

Craig hasn't had a chance to speak yet and I'd love to hear from him. How are we, Craig? Hey, good morning all. Great to see all of you guys. I do have kind of a strange question. I'm kind of rushed to try and solve it. Russell, you know about the program that you were offering yesterday. I need to sell about $2,000 worth of obviously funnels by tomorrow at midnight.

What funnel am I going to sell to doctors, lawyers, people that need scheduling? Is a scheduling funnel going to be the best one for me to be able to try and pull this off? So the doctors or lawyers, two different, very different demographics. Well, I've got a lot more people that are doctors, dentists, optometrists in my area because I'm kind of fly over country in the middle of nowhere. Yeah. I'm targeting people like that. Even with doctors, dentists and whatever,

that's still three huge segments. So I would say pick one. Like if you're a dentist, because like there's a different funnel for each of those. You know what I mean? Okay. Well, with my deadline, I've got to pick one. So I'm going to pick dentists. Cool.

So Anissa Holmes is in my inner circle. She has been forever. She is a dental guru and she does the funnels she uses. She does Invisalign and teeth whitening funnels. So she basically sets up a funnel. She targets a local area right around the dentist office of people that are high net worth and drives leads in there to get people into Invisalign, teeth whitening, things like that. And so I'm sure if you Googled and looked around and started looking at some of her stuff,

you could probably find a version of what she's doing or what she's teaching people and stuff like that. So I'd try to, I'd probably do a funnel like that and then come back and go find the, hit up all the dentists around or they need to be around, any dentists in the world and be like, hey, there's this really cool funnel that's working in the dental space right now. It's an Invisalign

funnel or it's a teeth whining funnel whatever one that you find. Yeah so I would go look at look at Inissa Holmes. She's again she's a dental one of the dental gurus who's teaching and doing funnels. There's probably a couple other ones out there. Start searching doing some research funnel hacking. Find like the structure of a funnel that's that that the other dentists are successfully using. Go try to build one and click funnels as a case study and then start dialing for dollars. Start calling people and start showing them showing the funnels. Alright I'll go right after Lisa's stuff and see what I can find to put something together and then I'm gonna go to the dentist's office

and say hey here's something I can offer you guys maybe we can get you a whole bunch of more customers. Be awesome. Yeah. And think about like, like one, one, uh, Invisalign customers worth, you know, three, four, five grand to them. So it's like, if I get you one customer, will you help invest in this program? You know, whatever that might be.

So yeah. Great advice. I appreciate that. Thank you. Yeah. No worries. And, uh, hopefully I'll be in the group you. Yeah, no worries. And hopefully I'll be in the group in the next hour and then maybe I'll be inside and be able to get my certifications. Appreciate the help. Thank you. Of course. I'm going from this meeting

to that one. So I'll see you over there in like 30 minutes. Awesome. And you guys stick around after I let Russell go, I'll teach you value ladders based on dentistry. It's exactly how Russell told value ladders to me back in the day and it's how he told it in dot com secrets and I think it'll really help kind of pull everything together for you guys. Let's hop over though. Let's hop over to Maureen. Maureen has not had a chance to speak. How are we today Maureen? I'm doing great. How's everyone? You are amazing. Awesome. Russell, in the VSL video,

it's a bit confusing. You mentioned some people confused. But yeah, I'm finding myself confused when you're building the funnel. We have the lead magnet that we offer on the first page. Then you talk about the video that we don't have to create a new lead magnet. You can just use the video. So what video exactly are we talking about? Are we talking about the webinar, the perfect webinar video?

Like where does it come from? So this is what I'm currently doing. I want to, I'm selling an e-book. I have already sold over 100 copies. So we have the testimonials and all that. So I want to run ads. And I'm building it using the VSL funnel. So I'm thinking I want to combine

the e-book and the master class. So what and there are like three videos after the first one. So I'm really confused, like where are we getting all these videos, number one, and then like what video goes where? Because you have the video on the first page, then you have like four videos down that are locked, and then now on the next page is also a video.

So it's a bit confusing like, yep. Okay, gotcha. So on the template, those four videos, those aren't four videos, those are four screenshots from video they're gonna watch on the next page. Yes. So saying on the video next page, you're gonna learn this, this,

and such as a little screenshot of like different parts of the video. Does that make sense? No, come again? Okay, so there's only one, so on the sales page, only one video. But on the page before it, those four videos, that's screenshots from the video they're gonna watch.

So you're basically, a video on the next page, you're gonna learn step one, step two, step three, step four, and I'm sure a screenshot of clips from the video they're gonna be watching on the next page. Also that's screenshots, they're not videos. Yep, screenshots. Okay, and then so what video goes on the first page? Is it the perfect webinar story or?

So were you on the video going to the second page? Okay, were you on the call last week? Yes, yes, I was on the call. Okay, so last week's with us, we spent the whole time on talking about that video. So that video is the who what why how script, right? And then we went a little deeper, we took the who and we did the epiphany bridge. So we did epiphany bridge script. Yeah, I have all that. That's the video. That's the video that goes right there. That's where you're pitching your book in your master class. Yep.

Ah, okay. Makes sense. And then now on the next video, what do you put? There's no next video. Then they go lower to form, they give you the money. Yep. Ah, okay. So in this case, since I'm doing a master class, so the master class will be about,

also it's just the who, what, where, that's like the master class. Because I've had, I've done a webinar before, so I was thinking, do I bring that webinar to that video, or how does that work? What's the price point you're selling the thing at? The ebook is, I've sold it before for $29, but now, and then I ran ads, but it didn't work.

So now I just want, but organically it works. But when it comes to ads, it doesn't. So because it's a tech ebook. So I want to, because people are like, they want more of the video, so I want to combine both a masterclass and the ebook. So that we have- What price point you sell it then?

So I want to combine both of them at $7.99 but I've sold the book before for $14.99 and for $29.99, just the ebook. Okay, so the perfect webinars if you're selling something that's like $1,000 or more. So you don't need something to sell a perfect webinar sell at a seven or a 15 or a 30, even a hundred dollar product, right? Okay. So all you're doing is that who, what, why, how script. Tell the story very beginning and then from there you're pitching the book. That's it. Should be from a 12 to a 20 minute video there. Oh, so the 12 to 20 minute video of the Who, What, Where. So that is like also like the master class and then I pitch the book. That's it. Was the master

class a bonus that you're giving with the book or you're trying to teach the master class? Right. Is that, are they opting in for your master class information? Oh wow. So I think this, this gets confusing because I thought the master class is the video, the who, what, where master. Is that the master class or no? Master class only you sell. That's like a course. Yes. Ah, okay. All right. So I just wanted, okay. So I don't have to do the master class because I've done a master class before to sell a $2,000 book. I was not course. So I can just do the video, the who, what, where video, and then we'll sell the ebook. That's it. That's right. Thank you. It's almost too easy. Make it easy. Yeah. But when I

was running ads, I honestly couldn't get a sale on the ebook and it was getting frustrating because people were like, this is technology, you cannot read a book. But organically, I've sold the book in over 20 countries. One thing I'd recommend for you, because if you're selling a straight book, the funnel that we're teaching inside of One Funnel Way might be a little bit different. So like I look at a book funnel more specific. So if you go to like any of my book funnels, dot com secrets, expert secrets, traffic seekers, and look at that, that's probably how I would model it. So that's why with funnel hack is look at one of those.

It's similar strategy, but I probably would go, like when I drive ads to a book funnel, I don't go to a squeeze page, I go directly to the page. That's the two step order form on it. It's usually a shorter video because to sell a book doesn't cost, doesn't take a lot. Usually it's a three minute video. Same thing, who, what, why, how,

but it's a three minute video, push into the book. Then from there, then you have upsells and downsells for other things. But yeah, if you're selling a straight book, I'd probably use a different funnel for that. Oh, awesome. So I can forget the VSL funnel for now

and then just build maybe a lead magnet. Not a lead magnet, book funnel, book funnel. Yes that but separately to get leads organically. Don't worry about it. Oh yeah, you use separate but yeah if you're driving ads I would drive them directly to the home page of a book funnel. Don't put them through a squeeze page prior. Ah okay awesome. Thank you so much.

Yep, no worries. Alright. What's up everyone? Ah, okay, awesome. Thank you so much. Yep. No worries. What's up everyone? This is Russell and fall is officially in the air, which means crisp mornings, pumpkin flavored everything. And my favorite part is switching out those shorts and t-shirts for these cooler weather essentials. Right now, I'm all about finding the perfect cozy cashmere sweater and a sharp leather jacket. And for that, I've got one word for you. Quince. Quince offers affordable, high quality essentials that belong in every wardrobe, whether you're upgrading for the season or just adding some timeless staples. Think luxurious Mongolian cashmere sweater

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Okay, let's hop over to Tomorrow tomorrow has another chance to speak. Hey, tomorrow. Hi. Oh my goodness. Thank you. Thank you. Thank you. Wow. This is this is beyond incredible. First of all, I just have to tell you I was in tears last week when you gave what I forget what her name was it Annie that story that was one of the most special moments oh my gosh whoa okay um quick question for you Russell

I'm super excited for the selling online event I'm attending that I launched my own business a few months ago I've been working as a product designer for like the past five years in corporate and I decided to launch my own business doing product and UX strategy consulting. Grew up in an entrepreneurial family and always wanted to do something in the business space. My dad had a successful company that he decided to sell to Experian. So I went from working for an 150 employee company to joining a 20,000 plus Experian group. And I just, I really wanted to be in a smaller setting where I felt like I could be a more valuable contributor and see, you know, the value that I was providing to the team and my assets could be more implemented and a quicker, faster, whatever. Anyways, so I saw a huge gap in the industry that I was working in, and that was the gap between strategic alignment with business strategy and product strategy.

And as a product designer, I was having a very hard time because I wanted to feel like I was providing value to the company at large. I wanted to know that the designs that I was working on, the projects that we were doing, were going to move the needle for the company. And I wanted to know, like, you know, how are our product strategies aligned with the business objective goals? And basically, for almost my whole career, I was really never able to get that answer. And that's when I realized that there was this huge gap between the strategic alignment. So I wanted to go off on my own and basically, I'm basically on a mission to empower product managers to increase awareness and to be equipped with the tools that they need to encourage and execute and implement this strategic

alignment within their company. And if there's company. And there's clearly a huge gap because I started a podcast, or I should say this podcast kind of started itself. Someone gave me this idea. I teased it out with my network within 48 hours. I had 30 responses. I was like, yikes, okay, this podcast is starting itself. So I quickly put that together and now I'm booked through February. There's an outpour of interest and support like around this topic, but when it comes

to actually landing leads, I have not been successful. So I'm trying to understand it's very hard for someone like me who's crazy passionate, right? Like ADHD bursting with energy, like could just talk to anyone about this all day long, right? I know nothing about that Funnels are the best thing ever. Yeah So the question the question is how to find how to find that customer right is that is that the question Well, it's I I have a group of like product managers that I can talk to but what I have a hard time is I've identified The problem I know how I can talk to, but what I have a hard time is, I've identified the problem, I know how I can solve it, which is usually with one-on-one coaching

and workshop facilitation and collaboration sessions. That is ultimately how you solve it, but a lot of these product managers are in a situation where they don't even realize that they have this problem. And so trying to market to them, to show them that, wait, this is actually something you're struggling with, is very much focusing on the results that I'm going to bring to them to show them that wait this is actually something you're struggling with is very much focusing on the results that I'm Going to bring to them, but they don't realize that they need those results

And so I'm having a hard time trying to figure out a way to First tell them hey by the way like this is something you're struggling with and I know that because I've experienced xyz This is what I'm seeing sounds familiar right? Oh, yes, it does. Okay. Well now that it sounds familiar Why don't you join me in, right? So it's like the process is so long. Yeah. Yes. Okay. So this is what marketing was invented for, by the way, because that's the problem is like people have a problem, but they don't know it's a problem and you have a solution, right?

So there's a, I can't remember who said it, but there's an old marketing thing, whatever they call problem agitate solution, right, so you find someone who's got a problem, and most people are like, yeah, I got a problem, and what marketing does is it takes that problem and it agitates it like crazy. It's like, oh, oh, you've got a problem,

you're not happy, you're not, da, da, da, da, and that's what marketing is, is taking this problem and agitating, agitating until it becomes a little problem, it's like this huge problem, you're like, ugh, and that's why marketing gets a bad rep, by the way, a lot of times, because it's like, you know, we're all out here in any market, like trying to figure out like, you know, your life's

good, but it could be better. In fact, this is the problem you have, we add to add to it makes that problem grow, right? Like, I got into this world, nobody knew they had a funnel problem, they only needed a funnel, like wasn't a thing a decade ago, you know, but I was like, you have a funnel? Oh, I think what's the funnel? Oh, my God, I explained it, I had to add to it and mention like, I have to have a funnel I ago, you know, but I was like, you have a funnel? Oh, I was like, what's a funnel? I'm like, God, and I explained it and I had to actually invent it. I had to have a funnel, I need, you know,

and like, and then the market needs it, right? So that's like your role as this is to do that. So it's like, you get this group of people, right, that have infinity, and it sounds like you're starting that and you're building that. So that's a big part of it is bringing these people in infinity. And then what your job is to do as the marketer is like,

how do I, they have a problem, it's probably that big a deal right now. I got a solution that can solve it, but I gotta make this problem feel really heavy so that they desire the solution, right? And so there's a lot of ways to do that and everyone has different takes on how they do it, but if you watch really good marketing,

that's all they're doing is they're just agitating the problem, agitating the problem. And it can be fun, it can be like you telling your stories, you're just like, hey, I had this thing and I didn't realize it was a problem, but then when I solved it, like this was the result and it was huge and like it changed everything for me. It's just, it's storytelling.

You know, sometimes it's gonna be the long form podcast, it could be short, like 60 second reels, but it's just, it's figuring out like that problem and you just gotta keep agitating and agitating, agitating until people are like, wow, this problem really, really is frustrating, right? I mean, how many times have you guys, this is for everybody listening, but how many times have you guys, this is for everybody listening,

how many times have you had something that you didn't realize was a big deal in life and then all of a sudden you got retargeted on ads, you kept seeing it over and over and over again, eventually you're like, wow, I do have a double chin. Wow, my pants are getting a little tighter. I do need to go on a weight loss plan, right? That's the marketer's job is to agitate the problem

until it becomes big enough that they desire the solution. And so that's just kind of the role that you guys start playing with. And I think you gotta find your version of it that you feel comfortable with, that you enjoy, that's fun, that's not like the sleazy. Because if you're not careful, you'll start hating. Because you're like, I don't like that I'm trying to like

poke at this problem. But instead, like, what's your version of it? Is it humor, is it funny, is it stories? They're kind of finding that and then start testing it with that existing audience. In fact, even interviewing people like, what's the problem? And digging deeper. That is my podcast. I have like 30 speakers lined up literally, like industry experts, huge people, authors of like my favorite books. I am not shy. I have reached out. I mean, I have like, I don't know why in the world I'm so humbled.

I don't know why they agreed, but they were like humbled. I don't know why they agreed but they were like sure I'll jump on the podcast you know so like I have a big need like it's definitely you know it's it's gonna be awesome there's clearly a need for this because I have you know people who don't have time for me that agreed to do it um so like tapping into those industry experts is for sure I think gonna help to raise this awareness it's just you, you know, okay. So, okay, a couple things. So, if you read Expert Secrets, I talk about this a little bit. I talk about the hero's journey and it's like the journey. There's the journey of achievement that in a movie people are aware of. Like they're aware of, I'm trying to achieve this thing. And then the hero's second journey is the journey of transformation. And what happens with most people when they're

first getting into this game, they're talking about the achievement. Like, oh, no, big money, I'm helping you lose weight, I'm helping you have more time, like that thing. But like to make marketing really, really good, it's like you touch upon like the achievement they're trying to get, but then you go down to the transformation they actually desire. And a lot of times to figure out what that is. So when you're interviewing your people, like they're probably going to be very surface level, like here's the achievement, here's why it's cool, you know? And your job as the interviewer is to go deep.

And so usually what that means is like, you gotta ask why. Usually like separate type, well, why did you want that? Why did you want that? And like usually comes down to like this deep, there's a reason. And like when you can get that part and you can touch that,

that's when those things will open up for people, right? It's same thing like when I tell my story, like yes, I talk about achievement, but then I always, as soon as I touch upon the achievement that I either desired or I got or whatever, then I stop and I'm like, but the reason why is this, and I go deep into that part of the story, which is like who I wanted to become

and the pain that I was in. And because I'm willing to share those things where most people aren't, the rest of your audience will also hear and be like, oh my gosh, I can't believe you said that, that's how I feel too. I would never tell someone publicly that this person said that,

and now they have rapport with you because you're willing to talk about who you were trying to become and the pain you were in, and when you're vulnerable like that, because everyone has the same vulnerabilities, very few people are willing to share. And when an expert will come up and they'll show that they got the result,

but then they'll talk about what they were actually trying to do. For me, starting a business had very little to do with money, even though I talk about I want to start a business, I want to make money. The reality is my wife and I had just gotten married. I was a wrestler, she was supporting me. She was six years older than me. She wanted to start a family and we couldn't because I didn't have a job.

I didn't have any money. She had to support us. That's why I really got a business. I would see her every single day knowing that all she wanted is to be a mom and that broke me it hurt me You know, and I was like, how can I support but I don't want to quit my my wrestling I love that's I have to figure out something I figure out something like that was what drove me on the mission Was I wanted my wife to be a mother like that was it? All right, sure that's full then there's connection and then they're like wow

And and they have their version of the story that they'll connect with. And that's where you're agitating the problem. Right? Okay. Like, you're not rich yet. You're not money. It's like, no, no, like, doesn't actually matter from my business. That's my version of it.

Right. So if you're finding version and asking people the questions to get them to feel that. And then that's where you start getting into people's hearts. And that's when when things will shift for you. And then ultimately, you end up using the funnel to close a coaching, like, is it like a package of coaching sessions? It depends, there's a million ways to do it. So normally what happens in the expert world,

a lot of people come in initially it's one-on-one, they'll sell one-on-one stuff for a little bit, and then very quickly you'll get overwhelmed because you're like, this is awesome and horrible, and then usually people switch from one-on-one to one-to-many, to group. And then that's what I did for a long time. And then the way I do my coaching, like if you look at the Prime Mover coaching program, the way we do that is called facilitated coaching, where basically I have facilitators to facilitate.

That's I think the ultimate place to get to. But usually it starts one-on-one because it's the easiest way and you get the most money quickly. And then it's just like getting like the over time for you get overwhelmed, like all the pressure that's like, okay, now it's just one to many, you know, group coaching and then facilitation. So that's typically, typically the pattern and how you fulfill on, it depends less on like, you were like, how many hours, like is it five calls

or 10 calls? It matters less about that and more about like the results. So how long does it take to get the result you're promising them? You can do it in one hour call. People have paid me 50 grand for one hour call because they're like, I just have this one problem for me. I'm like, done. So figuring out what's the value of the problem you're solving for them and what you actually have to deliver to get to solve that problem for them. And that's the actual key. They don't care about how many sessions

or hours. It's just like, hey, for us to get this done, it's gonna take us two months. It's gonna take us six weeks. Like whatever that actually looks like, give them a blueprint what it looks like. And that's what they're looking for is the actual result. Right, absolutely. Cause people have said like, oh, well, do you have a coaching program

that I could download? I'm like, yeah, no, okay. So fine. Okay, super. Not yet. Not yet, exactly. I was trying to find funnels of people who were doing coaching, like sessions that I could like, like see how they were doing it. Do you have any names like off the

top of your head of people who are selling coaching packages? Like one on one? Or like workshop facilitation? Yeah, this guy named Russell Brunson does it. So he does it all the time. That's one spot. If you say you're going to selling online event, that's what we sell at the end of selling online events. You can see kind of what that looks like. Fine. Super. Richmond Den did a really cool, he spoke at the last Fun Nighting Live about tiny challenges

and then I did a YouTube interview. So worst case, go find the Richmond Den YouTube video on tiny challenges. It's a really cool way to do it. That's really low risk and Richmond is killing it with those. He does these one-on-one little mini challenges. He charges someone like 25k to do to like five one hour calls. And then he charges people 5k to listen in on it. And then so awesome. And then AJ and Smart at their best. I am an honorary member, Jonathan Courtney. I was a member since 2021. They are like, it's awesome. Okay, fantastic. Thank you. Thank you, Dante. Thank you, everyone. No worries. Thank you. You got it, Tamar. Great work. Hey, Russell, it's 1248. I know I got to get you out of here. So let me do it now before I get too excited. No worries. Yeah,

basically, I can jump on the other challenge and finish up, but thanks for hanging out today. And hopefully you all got one or two things that'll be helpful for you. And grateful for you guys being here inside of the OFA challenge. I hope that it's been, hopefully it's been everything you guys need to unlock this part of you. Again, I'll just kind of end with

how strongly I believe that every single one of you guys have been called to God to change people's lives. And this is the process and the path to figure out how to do that, right? It's figuring out who your dream customers, who you called to serve, how do I create something that's gonna change their life, and then what's the funnel

that's gonna connect those two things together? And so I know that all of you have different points in your journey. Some of you guys are at the end, some of you guys are in the middle, some of you are at all sorts of, but I promise you, it's worth it to put the time and the energy in, and hopefully we're doing our best to facilitate that.

Dante's insanely cool, as you guys know. The challenge is great, you know, but just keep diving in the community, keep showing up. You know, for me, when I first started this game, there was none of this kind of stuff. It took me two years of trial and error with no guidance at all to figure out how to like sell a potato gun DVD, right?

We've tried to shortcut that as much as possible, but to keep showing up, sometimes we get, you know, we'd overwhelm, it's like, oh man, spend a month or six months or a year and we're not there, but like Tony Robbins always says, we always overestimate what we can do in a year and underestimate what we can do a decade. If you keep showing up for your people,

you know, in a year, five years, and 10 years from now, you won't recognize. I mean, I look back 10 years ago, that was before we launched ClickFunnels, like the last decade has been insane, but it all comes back to just showing up and keep doing it. So I'm grateful for you guys, proud of you guys, and I should be able to see you guys.

Oh, next week I'm gonna be at Mike Tyson, Jake Paul fight. So if I can figure out how to do it remote, but anyway, we'll see what happens next week. So I appreciate you guys. Thank you, Dante. I'll pass it back to you to keep hanging out with all these amazing people. All right, we appreciate you Russell. Maybe I can fire you up before selling online, but I know I say a lot. I am so grateful for you saying yes to your calling and purpose. I'm so grateful for you say being honest about your mission and your journey along the way because all the honest true stories are what hit me in the heart.

And you were the catalyst to that little spark that I didn't even know what was in there because you did your thing just like you're teaching everyone, man. Eternally grateful. We love you, Russell. Have an amazing rest of your day, brother. Thank you. Thanks, everybody. Awesome.