Marketing Secrets with Russell Brunson - From Stuck to Scaling: Transformative Advice for Entrepreneurs

Episode Date: January 13, 2025

Recently I had the chance to hop onto another one of our One Funnel Away Challenge Q&A calls, and it was incredible. These calls always spark engaging discussions, and this time was no different. We t...ackled a range of fascinating questions from participants, each one brimming with insights applicable to anyone working to grow their business. Whether you're fine-tuning an offer, struggling with audience targeting, or figuring out how to raise prices confidently, this episode has you covered. I even shared some of my favorite strategies for getting unstuck in business and creating momentum. In this episode of the Marketing Secrets Podcast, you'll hear me address some tough yet universal questions, like how to sell to an audience that doesn’t yet know what it truly needs and how to pivot your messaging to resonate better. We also explored the importance of charging what your work is worth—not just for profitability, but to ensure your audience values and implements what you offer. Plus, I shared the story of how I became “the funnel guy” by zeroing in on a niche, a strategy you can apply to any business to stand out in your market. Key Highlights: Shifting your focus: Should you change your audience or adjust your offer? Leveraging psychology and storytelling to connect with your ideal clients. The secret to raising prices—and why it benefits both you and your audience. How to use live Q&A calls and ask campaigns to better understand your customers' needs. Strategies to create lower-level offers that nurture leads into higher-ticket sales. If you’re looking for actionable advice to move the needle in your business, this episode is packed with tips and strategies you can implement right away. Whether you’re new to ClickFunnels or a seasoned entrepreneur, this Q&A session offers valuable lessons to help you take the next step on your journey. Tune in and enjoy! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:40 Visit flyporter.com and actually enjoy economy. What's up everybody, this is Russell Brunson. I just got off the last One Funnel Way Q&A call and I had so much fun. It was amazing. So I thought you guys would like to join in and listen in. There were three or four really deep questions that I think had practical applications that'll be specifically applicable to you and your business.
Starting point is 00:01:03 And I think that as you listen through this, there's gonna be some gold for you. So I'm really excited. A couple other things to note, the One Funnel Way Challenge, we are changing the pricing structure and raising the price here in the very, very near future, probably within the next 14, 21 days or so. Right now, you can go to onefunnelway.com and for 100 bucks, you get the entire One Funnel Way Challenge and you get 90 days of ClickFunnels for free. So if you're not a member yet, go in there.
Starting point is 00:01:26 If you're already in ClickFunnels, you have a chance to be on these Q&A calls and ask me and Trey Llewellyn different questions. And so make sure you go and participate. Don't miss that stuff. It's happening and it's a perk of being a ClickFunnels member. So I wanna share a Q&A call with you guys.
Starting point is 00:01:38 This one was so good and there were so many just interesting, cool topics that are so universal. I wanna share them with you. So with that said, hope you guys enjoy this Q&A call and we'll talk to you all soon. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online.
Starting point is 00:01:55 This show's gonna show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Seekers podcast. Good evening, good afternoon, everybody. Sorry about that super zoom. Let's go over here. There we go.
Starting point is 00:02:08 Now we're humans. Good morning, good evening, good afternoon, everybody. Dante here along with the Mr. Russell Brunson. There we go. Oops, other side, it's in verse. Great to be back with you guys today. So excited to round the week out. Before we get into it, I'm gonna hop right to Russell.
Starting point is 00:02:22 We already have questions lined up and I'm excited to get to those. And a couple of cool ones in the chat. If we have time to get into it, I'm gonna hop right to Russell. We already have questions lined up and I'm excited to get to those. And a couple of cool ones in the chat. If we have time to get to those, I'm certainly excited to do that. I have one quick announcement. In the future, I'm gonna be really pre-producing these sessions.
Starting point is 00:02:35 I want to do every single thing. Excuse me, I swallowed a frog. I wanna do every single thing in my power to make sure these sessions are impactful, that they help you move the needle, that every single week we are taking a step closer to our goals and the things we want to accomplish. So on that note, please feel free to fill out the forms.
Starting point is 00:02:54 There's a form for all expert questions. And I use that form tremendously to line everybody up and get these questions squared away. So I know you guys have a lot of great questions. I just want to put that little bug in your mind as a reminder, fill out the form. I'll get with you next week and you'll see how everything rolls out. On that note, Russell, how are we today, my man? Russell Tworkowski Doing so good. I mean, in fact, we're like
Starting point is 00:03:15 32, 33 days away from FHL is always exciting. And yeah, I'm doing awesome, man. I'm excited. We just had a really big fun funnel building planning meeting right before this. And yeah, I'm doing awesome, man. I'm excited. We just had a really big fun funnel building planning meeting right before this. And so, yeah, what more could you want in life? Build funnels, talk about funnels, it's the best. I'll tell you what more I could want. I could be in that meeting next time. Peanut butter and jelly sandwich over here.
Starting point is 00:03:36 I'm just playing. Let's have a great time today. First, I wanna bring up Dr. Abby. Here we go. How are we, Dr. Abby? Good, Just got the kids here with me. Sorry about that. That's okay. You might end up playing in the snow right now. Love it. Well, thank you for taking my question and great to meet you, Russell. Love your stuff. I can say that I've spent over 20 grand on different coaching programs and nothing has been as useful as what you taught me. So thank you. You changed my life. and nothing has been as useful as what you taught me. So thank you, you changed my life. I appreciate that.
Starting point is 00:04:07 So I'm a dating coach for women and I offer a one-on-one coaching program that hasn't been selling. And I learned a lot from you, from Myron Golden, and just trying to up my selling game, but now I'm running into the issue of not getting enough traffic. And so my goal right now is to work on a better offer
Starting point is 00:04:25 that's lower ticket that people can like enter into. And one of the things that I've found from funnel hacking other coaches is they're teaching women how to like upgrade their online dating profiles and things like that. Learning about their attachment style. These are all things that I do as well. But the problem I'm running into is
Starting point is 00:04:43 my audience doesn't want that. They don't want to learn how to use dating profiles properly. They don't think it's possible. They don't believe there's quality men out there. And so my question is, what do I sell to people who don't want what I want to sell? Well, that's a great question. I mean, there's two different ways. One is like you change who you're selling. Number two is you change who you're attracting, like who you're going after. My question is, what do you want?
Starting point is 00:05:15 What gets you most excited? What do you want to sell? Is that what you want to sell? It's just the audience doesn't want it or you're kind of in between? So what I really want to sell is really just how to upgrade women's online, not online dating, upgrade women's dating in general for women who want marriage. So I am a developmental psychologist by training and I studied identity development in grad school and so I'm all about becoming and how to become the person you need to be.
Starting point is 00:05:39 I went through divorce myself and going through that made me realize like I can apply what I'm learning in psychology to myself and that's how I was able to upgrade my own dating was by becoming who I wanted to be and attracting better men both in person and online and so that's what I want to help women to understand is that like the power is within you to change who you're attracting and what you're putting out and I'm open to different ideas for an offer. I'm just not sure yet. Like what women are telling me they want is to learn how to meet better men.
Starting point is 00:06:09 And I'm like, well, you can learn how to meet better men. That's a toddler. Learn how to meet better men online, but they don't wanna do that either. So should I just focus on the in-person, how to meet people in person? I think it's, how do I explain it? So I ran it a decade ago, I ran into a similar problem
Starting point is 00:06:27 with my business. So I'll tell you a story, hopefully it'll kind of tie some things together. But I remember I was like learning all this marketing stuff and I loved it and I could teach everything. I was really good at doing product launches and email marketing and SEO and PPC and all different things.
Starting point is 00:06:40 I remember going to an event and there were all these speakers on stage and stuff and someone asked me like, okay, what do you do? I'm I'm like oh I do it all. I can do this, this, and this. But what do you do? I'm like well I can do all of them and they're like oh okay and then they went and that person hired Jeff Walker to do product launch. I can do product launches too but he's the guy that does that thing. He's the best in the world of that and so for me it was tough because I was like a jack of all trades. I could do all the things really really well but because I did all things go into me for anything. And so a decade ago is where I was like the thing that I love the most of this entire game is the funnels.
Starting point is 00:07:13 Like I love funnels. I'm obsessed with funnels and so I transitioned to like I'm only going to talk about and teach and do funnels right. And then all of a sudden like Russell became the funnel guy but then when someone came into my world I'm'm the funnel guy, but then inside of there, what do I do? I'm teaching how to use a funnel through the product launch. I'm teaching my right copy. I'm teaching how to do, like, I still do all the things, right?
Starting point is 00:07:31 I'm still teaching all the things, but they know me for a very specific reason. Like, people, I meet people at airport all the time. I'm like, hey, you're the funnel guy. Like, I'm known for that thing, right? But I can do all the things I wanna do. So for you, I think the key is like, for you, is like, you have the ability to do online, offline,
Starting point is 00:07:46 pro, like all this stuff, right? That's all great, but you need to differentiate yourself as like, and just your background is amazing, right? The fact you have that degree, that you have that understanding, you went through it yourself, and you're now applying the psychology to the date. That's a really interesting thing.
Starting point is 00:08:01 I don't know the dating market that well. I have friends that play in it, but I don't know how to all the pieces of it, but I would assume that's a really interesting thing. I don't know the dating market that well. I have friends that are playing it, but I don't know all the pieces of it. But I would assume that's a unique thing that you have that people don't have. Yeah, I think so. It's two parts. One is I'm a psychologist,
Starting point is 00:08:12 but also I became a Christian while I was dating too. And so learning that like seeking God first was also what brought my husband to me. So for me, it's the blend of science and being. Okay, that's insane. So that is your thing. Like you're, cause it's like psychology, Christian, dating, that overlap of those three things is your unique thing
Starting point is 00:08:32 nobody else has, right? I think that's the message you come out. And then when someone comes into your world, then you can show them all the different things. But I'm not leading with that, right? I don't lead with the fact you got to write a headline or you got to have to do SEO optimization. I don't need any of that stuff.
Starting point is 00:08:44 I'm like, you just need a funnel. You don't wanna funnel away. So if you, it's like, hey, I'm speaking to Christians who are in the dating world who are struggling and I teach you how to use psychology and your faith to find the dream person you actually want. And like, that's the message that you go with and attract those people
Starting point is 00:08:59 and then you can give them all the other things. But the core message you gotta put out there is that. That intersection of those three things is really fascinating. So I plan to do the weekly Perfect Webinar to bring people in and then offer them this four-hour workshop. Number one, is that four hours too long? And number two, what then should I be teaching them in that workshop? You're selling a four-hour workshop. So four hours is never too long. My
Starting point is 00:09:27 workshops are like five days. People will, you know, the length doesn't matter as much as like what they're getting at the result, right? So the end goal is like what's the result somebody actually is looking for and what's it take you to deliver that result? And so, you know, I would, I was telling you, I would never say it's a four-. Like we're gonna teach you guys how to do this thing. This is the result you're gonna get. And then later it's like, the way we get the result, it takes four hours. Maybe it's four days.
Starting point is 00:09:51 Maybe it's, you know, whatever that looks like matters less as much as the result. And then what price point do you want to sell that at? I'm thinking like 97. And I'd be offering also like a refund. Like if you don't get 10 times the value out of this then you can request a refund. Okay.
Starting point is 00:10:09 I need you to dramatically raise your prices too. Just to see you. Because especially if you're going to do a webinar like the, if you're selling a $97 thing on a webinar it's going to be hard to pay for ads and things like that, right? Yeah. And so, and you look at the dating market, people are selling things for a couple hundred dollars, up to a couple thousand dollars and beyond. I have friends who, the dating market,
Starting point is 00:10:29 they take people on dates and they charge them like 30, 40 thousand dollars to fly out for a weekend and go dating. There's a lot of pain in that market, a lot of stuff like that. What would somebody pay to find their dream person? A lot, right? And so you think about that,
Starting point is 00:10:44 I would look at how do you develop something that's worth a thousand dollars? Like that'd be, that'd be what I'd be looking at. And then, you know, and it doesn't matter if it's four hours or if it's a course or it's a, whatever that thing is, it's just the result that you're getting somebody is to find their, their partner. That's where everything's life, right? That's like the most important decision, most important thing. And so it's understanding how to value that and then doing a webinar that explains what most important thing. And so it's understanding how to value that and then doing a webinar that explains what you're doing and then from there putting somebody into it.
Starting point is 00:11:09 Gotcha. And as Russell's talking about that, the other side of the sales aspect too is don't forget about opportunity cost. What's it worth to you? But also what's it gonna cost you if you don't find that spouse? What is the actual cost to you
Starting point is 00:11:24 if you do not do that thing? And Dr. Abby, I have a really quick question for you. Have you gone through the One Funnel Away Challenge yet? I have. Yeah. On day four, we go over the Ask campaign. Have you done the Ask campaign to your audience yet? Not formally, but I was getting, so I was running Facebook ads with another coach several months ago, and through those ads, I got one-on-one coaching calls. I would offer them a free blueprint call,
Starting point is 00:11:55 and through that, I got a really good sense of what my audience is looking for. Awesome. If, if, if, I would still encourage you to run that ass campaign. Okay. You know, because like Russell did it. Well, that's how, that's how ClickFunnels was formed.
Starting point is 00:12:10 In case you guys haven't, are you cool if I share this story, Russell? Yeah. Okay. Here's how ClickFunnels was formed gang. When Russell had the idea for ClickFunnels and he got with Todd and they partnered up and it was like, yeah, let's go do this thing. Do you think they built the entire software before launching? Absolutely not. They hit the list. They hit the list and said, Hey guys,
Starting point is 00:12:29 we're thinking about doing this thing. Would you be interested in it? And they let the list respond to them and then built the things that the list wanted. We, we, we get that backwards far often, and you're doing a great job having a customer mindset and customer first, right? But far too often we think about, oh, this would be cool. I would like this, but who cares what we think? As business owners, we need to become obsessed
Starting point is 00:12:52 with what our customers think. I would really still encourage you to run that Ask campaign. The more data you're getting from customers really just helps piece all the puzzles together. And Russell, would you agree that that's one of the main things we can do to really craft a perfect offer? For sure, the more you get to know your audience,
Starting point is 00:13:08 the better. I remember having this conversation with Caitlin Poulan who built up LadyBoss, this 30, $40 million business. And I asked her how she gets ideas, how she writes copy, how she does stuff. She's like, I just go in my community, I listen to what all the women are saying.
Starting point is 00:13:20 And then from there, they write the copy for me. So it's like, the more that you're doing, the more you're in the minds of the customers understanding and the more. I mean, honestly, if you guys wanna know the evil motivation of why I do live Q&A calls every week with you guys, it's 100% to hear you guys talk about your problems.
Starting point is 00:13:34 Because for me, it's like, ah, that's how they're saying it. This is interesting. This is how I keep my own self, like I keep my pulse on the market and what everyone's struggling with. Because otherwise, things shift and markets change and everything's's struggling with, because otherwise, you know, things shift and markets change and everything's different.
Starting point is 00:13:46 So yeah, the more you can be consistently, you know, I'm 22, 23 years in the business, I'm still doing this, because I'm still trying to understand what my customers want. So yeah, it's a lifetime, lifelong thing. And Dr. Abbey brought up a really great question too. I'd love to hear your mindset on this, Russell.
Starting point is 00:14:03 How do you feel about pricing? Right, we have this formula and you say, raise your prices, but because of really ad costs too, it's gonna be hard to be profitable on a $97 webinar. And if you're gonna run a perfect webinar, Dr. Abbey, that's gonna be about an hour and a half presentation where you're gonna follow that formula. So Russell, how do you feel like,
Starting point is 00:14:22 what does your mind go to immediately? Do you think typically, do you say, how do I raise my prices for this product? Or would you say, well, maybe I should run a five minute perfect webinar, and then I can do it for a $97. What's your mind on that? So for me, I'm looking at what's the level of pain, right?
Starting point is 00:14:39 The more pain someone's in, the more you're typically gonna charge for something, right? And you're dealing with people who have the number one thing in our lives is our relationships, right? Especially our partner, right? That's the most important relationship we have and there's a lot of pain there. So the bigger the problem, the more you can charge.
Starting point is 00:14:59 But also it's like, when people don't pay, they don't pay attention. If I go and I buy a $27 book on how to fix my marriage, I may read it, I may not read it. But if I invest $18,000 to go to a two day workshop in Jamaica with my wife, which I did, we went there every single session. We focused, we studied, we practiced, we like,
Starting point is 00:15:17 we paid attention because it was $18,000 for us to go to this two day retreat, right? And so it's like, there's the differences. Like you're gonna get people who will, who you can help more, people who are gonna pay more attention, better results, better case studies. In fact, it's interesting in my business, it's fascinating to me like, you know, people that buy a free book, like the success rate is really small, right?
Starting point is 00:15:40 People who pay $250,000 to be a mastermind group, 100% success rate. Nobody's not had success. Everybody's business is great because they're just, someone writes me a check for $40 million. They show up, they pay attention. They don't fight back, but I'm trying to tell you, they do their things. And so the more you're able to charge,
Starting point is 00:15:54 the better you'll be able to serve your clients as well. And same thing, you get 50 clients at 97 bucks and you made five grand. You're like, this is a lot of work for $5,000. But you get the same amount of clients, a thousand bucks, like this is worth it. I can dedicate time in my life, this can be my career.
Starting point is 00:16:10 I can, it changes the whole dynamics of everything for you. So I would definitely look at that. And like I said, the fact that, you know, what's the opportunity costs, like Dante said before, what's the opportunity cost of them not fixing that relationship? Like it's years of misery. It's all sorts of, like there's so many things
Starting point is 00:16:25 that come on the backside of that. You know, Stacy and Paul Martino, not same business, but similar. Like they're in our minor circle and they deal with relationships like husband and wife and things like that, right? And they were having the same problem. Like how do we charge, you know, $20,000, $25,000?
Starting point is 00:16:40 And it's like, we're not teaching them how to make money. There's no return on their investment. And the question was like, well, if somebody gets divorced, how much does that cost them? And it's like, we're not teaching them how to make money, there's no return on their investment. And the question was like, well, if somebody gets divorced, how much does that cost them? And it's like, well, half, half of everything, right? Which could be hundreds of thousands of dollars, you know? It's like, you frame it like that, it's like, oh, pay $25,000 to not lose half of everything
Starting point is 00:16:57 and your happiness and your, like, that seems very inexpensive now. So it's just how you frame it. And the Perfect Webinar will teach you how to frame it correctly and that kind of stuff. But those are the things I'd be thinking through when we forgot the pricing. That is super helpful, thank you.
Starting point is 00:17:12 Yeah, no worries. And everybody else listening, raise your prices as well. So many positive things will come from that. 100%. And if I may be, you guys let me know in the chat, yes or no, you guys okay if I ask a selfish question really quick? Get selfish, Dante. Someone said, you selfish question really quick? Get selfish Dante.
Starting point is 00:17:27 Someone said you're the best wingman ever Dante so. Oh geez, you're gonna make me blush. Come on now. So when it comes to, I have a four hour workshop, a three hour, a two hour, a one hour, a seven hour, an eight hour, whatever it is. Would you be marketing that as an hour timeframe or would you just say one day?
Starting point is 00:17:48 Oh, for sure, yeah, I'd do one day. Like, you'll get my, so we have a $10,000 coaching program and there's six events, one's a three hour, one's a five hour, but I say it's like six one day virtual events that get you from here to the result, right? And that's as far as I, as deep as I go during the selling part of it, I don't go deeper than that.
Starting point is 00:18:08 So yeah, four hours seems like a lot or seems overwhelming, but it's just like, hey, we have a virtual event or a live event, whatever, we have an event that's gonna, the goal of this event is from the beginning to end is to get you from here to here and that's the result you're gonna get. So I would never, while like, while they're in the,
Starting point is 00:18:23 I'm selling it, I wouldn't even talk about how long it is. I'm just talking about the results. There's this event, it's insane, it changed people's lives. You can go from here to here. Like Tony Robbins, when he sells UPW, he doesn't tell you it's like four 18 hour days and you're gonna be tired
Starting point is 00:18:35 because you go to like four in the morning and then you get three hours of sleep and I'm back. Cause no one would sign up for that, right? He's like, we're gonna unleash the power within, you're gonna walk on fire, it's gonna change your life, you're gonna leave like a new person, like, ah! And then you show up, you're like, we're not going the power within. You're gonna walk on fire. It's gonna change your life. You're gonna leave like a new person, like, ah! And then you show up, you're like, we're not going to bed till four in the morning?
Starting point is 00:18:48 You're going to wake up by six? What? You know, that's not a selling proposition very well. Awesome. Love that. Well, Dr. Abbey, thank you for those questions. Really appreciate it. Go implement and we'll look forward
Starting point is 00:19:01 to getting back with you soon. Awesome, great to meet you. Thank you both so much, bye. You got it. What's up everybody, this is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live
Starting point is 00:19:13 because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well and it is amazing. But to kind of give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.
Starting point is 00:19:26 But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands.
Starting point is 00:19:41 Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close
Starting point is 00:19:57 into a long-term profit machine. We're not talking about one-time paydays, we're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 with the bonuses and get this all.
Starting point is 00:20:16 It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, Funnel Hackers. I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a
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Starting point is 00:21:27 What a start to the day. Let's bring up Katie. I hope I pronounced that right. Hey, Katie. Hey, Katie. Hey, yes, you have. So, yeah, Russell, I'm a little starstruck. You're live, you're not recorded right now.
Starting point is 00:21:41 It's me. Yes. So very nice to meet you. And Dante, you always set the tone. So thank you. I am currently in Prime Movers. So Dr. Abby, check that out. That I think is the direction you're looking to go.
Starting point is 00:21:57 Yes. And through Prime Movers, I stumbled, of course, into core secrets. And I think it was there in one of your videos, it was at the tail end. And you mentioned rather quickly, if you are dipping into a market that nobody is in, get out. And then you just moved on to something else. And I'm like, Whoa, wait, you totally owe me a refund if that's the case. I am a previous field manager for a home warranty company. So I managed technicians out in the field.
Starting point is 00:22:30 And I stepped away from my position in order to actually teach them what they were paying me to teach them at a level that they could actually learn from. So I'm inside the home service arena, but now I'm dipping into that bucket and I'm going further down that funnel into companies that either want to work with home warranty companies or companies that currently do work for home warranty companies and struggle. So I'm the first here. I Googled it. I searched everywhere. There's nobody else doing what I do. If previous field managers were poached,
Starting point is 00:23:11 they were poached by a company to be their warranty liaison. So now I'm going one to the masses. And I do still believe that the Dream 100, I'll be able to dip into the bigger bucket and then weed out my others, but what I was really concerned about is why you said what you said. Yeah, because the hardest thing to do,
Starting point is 00:23:38 the most expensive thing to do is to build a market from scratch, right? Yeah. So it's not necessarily that you need someone else selling the same thing you're selling, it's more so like has the market already been gathered? Like is it easy for us to target and to find those people? You know what I mean?
Starting point is 00:23:52 You're right, and it's actually not because what I have realized is my current, who I'm actually selling to today are the current field managers that I left. Because they're the ones saying, my guys are still struggling with ones saying my guys are still struggling with this, my guys are still struggling, can I send them to you? Like yes, please do.
Starting point is 00:24:10 So my bucket is actually, my dream 100 right now only consists of current field managers but I'm not getting the sign off from management to say, you know, Katie's going out making money off our backs because we didn't do our job well. You know, type of thing. They don't want to hear that yet. They don't want to hear that yet. Exactly.
Starting point is 00:24:30 They don't want to hear that yet. So I am still thinking that I do need to go where the masses of home service companies are and there are plenty of Facebook pages and podcasts and things like that. Yeah, because that's the key is finding the traffic first. That's where most people get backwards. And so it's hard, for example, when I launched ClickFunnels a decade ago,
Starting point is 00:24:56 whatever that was, there was no funnel world that I could be like, hey, everyone's into funnels, here's some cool things. So we had to create a new market, but to do that, we had to find existing markets, right? So we found the business opportunity market, we found the direct response market, we found these markets that were already existing,
Starting point is 00:25:11 and we came in there and we were fishing out of there to go and build this new world of funnels, which now has become this huge thing, right? But the hardest thing, the most expensive, is to build the market. So that's kind of my context why I said that, it's just like, if nobody's doing this, it's hard to do it, right?
Starting point is 00:25:25 So if you're in there though, doesn't mean you have to have someone selling the same products. Like how do I get access to those people? That's the hardest part of any business is how do I get access to them? And so you're probably right. I don't know that business well enough
Starting point is 00:25:36 to understand how all the intricacies work. But yeah, if it's gonna be really hard directly there, then it's like, for me, it's like, there were a couple of people who talked about funnels a decade ago, but it wasn't many, and they were small, so I could have pulled out one or two fish from there, you know, but it was going to a tangential market
Starting point is 00:25:50 where the customer's the same customer that's already been established, I can plug into and start pulling people out quicker. So for you, that's what I'd be looking at, which it sounds like what you're already thinking is like those bigger markets, to be able to plug into there, and I think you're right on how to execute that. Perfect, perfect.
Starting point is 00:26:08 Well, quick shout out to Jordan in Prime Movers. Ask him about yesterday's morning meeting and give him the foodos after he tells you. It was bomb.com. Okay, and then tell him that Russell said that I'll choke him out next time I see him. So. That's it, okay. You're a wrestler as well, so I tell them that Russell said that I'll choke him out next time I see him so
Starting point is 00:26:27 As well so Thank you guys appreciate it, thank you Katie All right. I love my job. Hey, let's hop over to John. He has a cool question. Hey John Hey, Dante, Russ. Thanks so much for having me So I came on a few months ago. I've been in these calls a bunch. I had to miss the last few. Life's been crazy, but crazy good. I realized I think I need to redo my offer.
Starting point is 00:26:56 So I help high school basketball players get recruited to play college basketball. And I think my offer stinks right now. Basically, I've helped over 200 athletes get to the college basketball. And I think my offer stinks right now. Basically, I've helped over 200 athletes get to the college level, over 100 to the division one full scholarship level, some making NIL, some making over half a million dollars in NIL. I thought it made sense to sell a thousand dollar course, but the more I think about it, the less I think it makes sense. The dream outcome is getting recruited, not learning how to be a better recruit. I need to sell you one getting recruited.
Starting point is 00:27:26 So I've been working with this family one-on-one charging 1500 per hour. And I think that that could become the whole business. I could probably even raise the price because there's another person in the basketball information space that's selling their course on building confidence on the court for $3,000. And he's making money. And I feel like that's just, you know, it's a good offer. I'm going to be wrong, but it's I'm at, I'm getting you to college and I feel like that's just, you know, it's a good offer. I'm gonna be wrong, but it's, I'm getting you to college.
Starting point is 00:27:47 I feel like that's a bigger sell. And so I just, I wanted to just ask like any ideas, any thoughts, any anything you guys had really, like I feel so not lost, but behind. Yeah, I think, I think you're in a right spot. Like I just think about my daughter. So my daughter's soccer player, she's, she's going through that right now. So she would never for infinity dollars actually watch a course about how they do that. You know what I mean? But we did have
Starting point is 00:28:13 recruiters who managed to turn the then we had paid him a couple, I think $3,000. And they they were like, an active recruiting agency who was like finding coaches for an interview and talk, you know, and that kind of a thing. And like, so that was like something was very easy for us to buy. And very cool for her because then she's getting there and coaches are contacting us through her, you know, her through us and stuff like that. She's talking and, and so I do think that's
Starting point is 00:28:36 probably, yeah, with all the success you've had, any of those people have any of them bought a course and gone through it? Anyone that I worked with? No, like that's, that's why I realized, I'm like, this is a horrible idea. I'm trying to sell a course to people that don't want them bought a course and gone through it? Anyone that I worked with, no. Like that's why I realized it. I'm like, this is a horrible idea. I'm trying to sell a course to people that don't wanna do a course. I'm trying to, I've got high school battles. I don't think if you did wanna do a course,
Starting point is 00:28:54 I'll just be like you creating a business opportunity. Like let me teach you how to start helping recruits. You know, that could be a business opportunity. Someone would wanna go through a course to learn that skill sets. They could go do what you're doing. But yeah, I think for at least student athletes, myself and my kids, it's hard enough to get my kids to study anything.
Starting point is 00:29:11 Let alone that far, you know? I've had great success with the coaching calls. Every player that I've had on a call has shown up, been locked in, been ready to go. And how old is your daughter, by the way? Just like that you're already paying for a pre-recruiter. She's a senior next year. Okay, yeah, so that is the appropriate age to be working with a recruiter.
Starting point is 00:29:31 And you paid 3000? Okay, I'm gonna just steal that honestly. That's interesting. On that note, Funnel Hack, right? I want everybody, I want everybody to know this and, and I'm going to be doing a lot of cool sessions with you guys next week. And one of the sessions is going to be a live funnel hacking session. Cause this is the core of who we are.
Starting point is 00:29:54 And Russell made that our identity for a very specific reason. John, go find every recruiter out there. Go see exactly what they're doing. Find what works, what doesn't work. Plug it into your system. Did you, did you go through NCSA Or did you use someone else, Russ? So I'm looking right now actually, I'm trying to pull up what the company is.
Starting point is 00:30:14 NSR. NSR. NSR-inc.com. That was the company we paid. NSR-inc.com. So I'm going to take a big look at them. Thank you so much. I really tell them. Tell them you're a young girl. Try to play soccer and then do it. Go funnel hack them. Watch the process. I'll shave my beard and I'll grow my hair out. I'm sure it'll, I'm sure it'll pass really well. Oh man. Thank you so much. No worries,
Starting point is 00:30:42 man. Good luck with that. Keep us in the loop as the months go on. Awesome. Go ahead, please. I say one thing, go with my final hack. A lot of times we always think like, how do I do the same thing in my space? But it's like, maybe it's not the same, maybe, you know, basketball, maybe it's not basketball,
Starting point is 00:30:58 but like looking at tangential things like, oh, soccer or rugby or, you know, what are other things doing? People all the time are like, I can't find anyone who's doing a webinar in the blah, blah, blah market. And I'm like, well, do or rugby or, you know, what other things do it? I people all the time, like, I can't find anyone who's doing a webinar in the blah, blah, blah market. I'm like, well, do you see people doing webinars in other markets? Like, like, look at those, like, it doesn't have to be the exact same market for to make sense for you. It's just like looking at the process, like, how are other people doing
Starting point is 00:31:15 the similar process? So sorry, I cut you off. No, I'm sorry. Russell, you never apologized to me again. I'm sorry. I cut you off. But I know we say it like kind of funny, like, hey, go say I'm a high school girl and I'm doing this. No, I hope everybody would go do that, right? Go to that competitor's page. If I had to venture to guess, I would say they're probably running an application funnel on the front end where you can fill out
Starting point is 00:31:36 some quick information about yourself. Go say you're a high school girl and then go do it again and say I'm a high school boy. And then I play all the different sports. Go fill out 17 forms. Because guess what comes on the back end of that? The email sequence, you got the business, go build it for yourself. Model what works. This is so good. Let's keep moving. Ron is going to be
Starting point is 00:31:57 next. Welcome, Ron. How are we? Ron, the super ninja. That's right. Professional super manager. Hopefully, let's do this when when I get to comic club. Maybe we can go roll sound good. Russell. That's fair. I mean, I love it. I love you're gonna win.
Starting point is 00:32:12 I just I just I just I'm a key. I feel like you should be like the president of like the Midwest like potato gun entrepreneur wrestler like you are. I got him all the time. You got every stereotype checked. And I love it. Also just want to say I've been in many coaching programs, super, super, genuinely appreciate. I know you have everybody praising and just been on here once and thought before, we just really appreciate the content is way better than anything else out there. So I just really, really appreciate that. So in a nutshell, I have a martial arts product that is in essence, it's a chore management tool
Starting point is 00:32:52 for martial arts schools and it's based off retention. And so how it works is that parents assign chores to their kids and the kids play it in a little video game. And the only way that they can progress in the video game is by doing the chores for the parents. And then guess what? It tells the martial arts instructor that they've done the chores at home. So the martial arts can kind of instructor can kind of be like Santa Claus for January to November and have the influence. And the biggest thing on ClickFunnels, I had this amazing blue ocean product, but I didn't know
Starting point is 00:33:23 how to do it. And I was making pie over Christmas. And we were making a pie. And I actually like said to both my kids have been there like 20 and 25. And I said, like, dude, I just realized like, I had the world's best pie filling. But click funnels is my crust. I never had the pastry on how to do this. And so I just super, super appreciate for the pastry recipe for lack of a better word. So now my question is, I also look at it as like my product is very similar to ClickFunnels.
Starting point is 00:33:52 It's super niche, it's super blue ocean, but it's also very similar. So I look at, am I better to have my squeeze page into my blind offer? I think I've listened to, I've consumed a lot of content Russell so far. The blind offer of like the top of the degree in martial arts school in 2025. And it's not more Facebook ads, doing a booth at your farmer's market and that sort of thing.
Starting point is 00:34:13 I like the weird, the weird new way that, that yeah, like I love the word weird in ads. It works so good. Awesome. The weird new way. Perfect. So do I go with that and then go to my perfect webinar or do I do kind of like the click funnel whereas you have the video that lands and then that links to a free trial. And then the, I see your backend is to just offset your cost is the one funnel away challenge to get people to take the challenge to onboard.
Starting point is 00:34:44 And so I'm positive you've tested both of them. So which one when you're selling it? Listen, let me tell you what else I did. My price point is $3,000 my offer. So I have a joint venture already set up with a massive marketing company or largest consulting company. And I booked that, I booked the presentation with one of their execs before I had my offer done. So I may or may not have spent two full days up
Starting point is 00:35:16 till two, three in the morning, stop by stop your 10X presentation. So if you watch it, there may be some similarities. So that's my that is it's it's price points is 199 a month, 290 a month, 399 a month, or did a full offer stack that had a $12,000 value and have trainings and other courses and loads of different things. Even did the sandwich stack. I noticed with your offer stack, you have higher ticket, medium ticket, low ticket, medium ticket, higher ticket like that.
Starting point is 00:35:52 And so that was $3,000 for that. So I can do it either way. Or I also just thought about if they're in on the onboarding for the $100 free trial and get you onboarded, then that's like, hey, you might as well jump in over and do this because I'm going to give you my Dojo World for free. Just like you give ClickFunnels for free if you do this. So it's kind of a, it's kind of a no brainer. I just, I don't know whether the low barrier offer for SaaS is good. And the other thing with our product is like, schools that use our product, their students stay an average of 57 days longer. So 57 days times,
Starting point is 00:36:28 if it's $150 a month, and you have 150 students, which is the average, that's $5 a day. So even just with that, you multiply it all out, it's going to put roughly $47,000 into their pocket. So hey, do you want to spend $3,000 to get $47,000? Like that's, that's better than Tesla stock right now. So that's kind of that. But I just didn't know how to communicate that. And so we're doing lots of that. And then I'm going to start posting a video a day every day, a little bit nervous, what's going to happen. Starting out with that. And I also have a question about that is like, do you like the idea of,
Starting point is 00:37:06 should I have Sunseye Ron Curran as my personal brand and then have my Dojo World? Or should I just do them both together? Because I noticed you have Russell Brunson and ClickFunnels are separate. Do you like that? Is that the better approach? Okay, you asked like 20 questions.
Starting point is 00:37:22 Let's pause, I'm gonna knock them out in order. I'm excited, Dan. No, I'm excited. And I appreciate you. I appreciate you. like 20 questions. Let's pause. I'm gonna knock them out in order. I'm excited. No, I appreciate you. I appreciate you. So a couple things. I'm a big fan of two brands, the business brand and the and the personal brand personal brand will out convert to business brand every single day. But okay, this brand is good because that's like the goal is like using personal brand to build a business brand, you know. But even right now, if I click on post something
Starting point is 00:37:44 versus Russell, I way more brand, you know? But even right now, if I click from this post something versus Russell, I get way more engagement, you know, it's just the people who connect to people. But over time, I can't ever sell Russell, right? So it's like using the personal brand to build the business brand. So having to, all your ads, all your everything, all your posts will be coming from the personal brand. That's the one that people will connect with the most.
Starting point is 00:38:03 Does that answer that question? Yes, awesome, love it, thank you. I'll come back, so your other question was like, okay, what's the best, is it a trial page, is it a... So the answer is yes. So I have multiple things because people convert different ways, right? So if you go to ClickFunnels.com,
Starting point is 00:38:17 there's the fortunate trial, and that's there. People expect that, especially if someone like, if I get media or TV or something like, what's ClickFunnels? And they go to, we used to have, it used to be webinar registration page. People get confused by that, especially if someone like, if I get media or TV or something like, what's ClickFunnels? And they go to, we used to have, it used to be webinar registration page. People get confused by that, right? So we have that there, it's homepage, it's always there.
Starting point is 00:38:31 It takes people directly into one of the trials into the continuity. So like that's there, but we don't pay for ads there. Like it's just a black hole. If I spend money on ads, I just lose all the money. Like it's not for ads, it's for people organically coming and finding me. They hear about me, they come over there,
Starting point is 00:38:45 like that's what's happening there. What I pay ads to then is, I don't know if you've gone through the linchpin stuff yet, but it's a webinar registration page, thank you page. We have a trial for the thing. And then the webinar I sell for your version of the $3,000 version of the thing. And like that's where all the paid ads will go through.
Starting point is 00:39:03 In fact, our newest funnel, I shouldn't be saying this, it's not live. It'll be going live. It's mostly live. If you want to funnel hack what I'm doing, this will- I feel that's part of your story. I feel like, I shouldn't do this. And then everybody's like-
Starting point is 00:39:15 Yeah, so lean in closer. This offer, like we're literally gonna be rolling it out, I think next week. So it'll work out. But if you go to thelastsecret.com, you'll see this. So this is where I will be- I bought it. See, it works.
Starting point is 00:39:27 You bought it, I bought it. There's a new funnel there. So this is the funnel I want you to funnel out. So if you go to thelastseeker.com, we're about to roll this out. And my goal is by the end of March to be spending a million dollars a month on this funnel. So this is where all of the money will be going into.
Starting point is 00:39:39 So they register for free, free, free webinar. Thank you page, there's the thank you page MIFKIs, thank you page trial. And then on the webinar, I'll sell webinar. Thank you page. There's the thank you page Mifke's, thank you page trial. And then on the webinar, also the yearly version of it. And so that's, that's like what I would model for you if I was going to go and do a high ticket thing or sorry to do something you're gonna be paying and driving, uh, growing through ads. Okay. So to summarize, go clone the last secret funnel. Yeah. And then also have my website is now just kind of a landing trial page that converts to basically my landing. In essence, clone the last secret for my webinar and then clone click funnels as my organic web page. organic webpage. Yep. And then for traffic video, personalized video production,
Starting point is 00:40:26 personal brand video production, and cold outreach, cold outreach from the personal brand, I assume as well is better conversion. And then just start asking like, Hey, what's the, what's the toughest thing about being a martial arts instructor? I know what it is. It's retention. Like it's everybody is driving their car with the heat on full and the windows are down and they're like, why can't I heat up? Like that's why. Yeah, good. My stories have gotten I've watched a lot. Really, really appreciate you. I really appreciate you. Okay, that is awesome. I don't want to take them any. Hopefully other people found some value and benefits of that as well. And then I assume this is just on the same feed live every time. I'm excited to be here. I'm excited. Just like I said, I cannot thank you genuinely enough.
Starting point is 00:41:12 Both of you, Dante as well, last time was on is just love how you bring the energy. So thank you so much. Go continue changing everybody's life that you talked to today, guys. Thanks so much. You too, Ron. Appreciate you, Ron. All right. See you later. Awesome. Oops, sorry. A little early there, Ron. That was great, though. Thanks so much. Appreciate you. All right. See you later. Cool. Oops. Sorry. A little early there, Ron. That was great though. Really appreciate you. Hey, Funnel Hackers, let me paint you a picture. You're running a business, your funnel's finally
Starting point is 00:41:33 converting like crazy and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple and super effective.
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Starting point is 00:42:51 All right, Funnel Hackers, listen up. It's 2025 and let me ask you, are your B2B ads actually driving results or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer. LinkedIn ads. LinkedIn isn't just another ad platform.
Starting point is 00:43:09 It's the place where professionals live. I'm talking about the decision makers you dream about working with. CEOs, VP, C-suite powerhouses, 130 million of them all in one place. And LinkedIn gives you the laser sharp targeting to reach them by job title, company, and even industry. Imagine how your business could scale if your message hits the right inboxes every time. Here's the kicker. LinkedIn delivers up to 5 times higher ROAS than other platforms.
Starting point is 00:43:32 Yeah, you heard me right. 5 times more return on every ad dollar. And that's because LinkedIn's professional environment is made for people who actually take action. This isn't where people scroll mindlessly. This is where they're making decisions. So stop playing small because it's time to level up. Start converting your B2B audience into high quality leads today.
Starting point is 00:43:50 And to get started, LinkedIn is offering you a hundred dollar credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. Okay, let's keep it moving. It's 12 37. We should have time for maybe one or two more.
Starting point is 00:44:07 And just a quick reiteration why Ron said that. I know we have a lot of new challengers and I do apologize. I blasted right through the intro today and I didn't welcome you and I didn't set the tone. Welcome everybody. Welcome 37 minutes in. I very much apologize to that.
Starting point is 00:44:20 But just so you guys know on these expert sessions, I have two rules. Number one, expert questions only. If you're an Ecom, this is not the session for that. But just so you guys know, on these expert sessions, I have two rules. Number one, expert questions only. If you're an e-comm, this is not the session for that. Number two, please make sure all questions asked are questions beneficial to everybody. A rising tide raises all ships. So to avoid the selfishness, those are the two simple rules. On that note, let's hop over to Sarah. Hi, Sarah. Hi, can you hear me? Loud and clear. to Sarah. Hi Sarah. Hi. Can you hear me? Loud and clear. Yeah, cool. I wanted to ask you a kind of strategy mindset question actually. It was very hard for me to find how to prepare a MifGee and
Starting point is 00:45:10 to do all that from a high ticket offer. And I realized one thing that I was over estimating my clients, it took them more time than I thought it would take. So they would stay anyway, they would stay with me two or three years. And actually, I renew everything every year, so they are happy to stay. It's a kind of continuity, natural continuity, but I'd like maybe to organize it. I've tried to organize it with certifications and two or three levels of certification that would give them a reason to stay. And I realized also that I kind of was,
Starting point is 00:45:43 when I tried to make a MIVGI and to make a trial, it's hard for me to, it's a very small community and a very small group for now. So this is weird for me to have someone coming and then maybe leaving and I don't know how to try. What's the price of one of your community? It's almost 5,000 euros a year. And these are for teachers who are either trying to leave or to get better at what they do, thinking that one day they might leave and use that also.
Starting point is 00:46:25 So the question is you're trying to create a MIFK to get people into that, but you're nervous about just that people are coming and canceling and it might ruin them. Yeah, it would be a mess. I mean, we have a great community. They come in, they say, I just welcome them and I stay with them and it's very personal. So if I have to do that, I'm gonna be overwhelmed by people coming in and going outside. So I kind of have, yeah.
Starting point is 00:46:55 What if you created like a lower level of your community that's like a $97 a month one, and then that's where you bring these people into and you're nurturing them and trying to send them into the $5, month one and then that's where you bring these people into and you're nurturing them and Send trying to send them into the $5,000 one eventually You know what I mean? Yeah Except I'm alone to do what I do Then number one don't do it which is a totally acceptable answer or number two hire somebody
Starting point is 00:47:24 You know if you're or find one of the people who answer. Number two, hire somebody. If you're finding one of the people who are in your community who love you and think you're the coolest person in the world and say, hey, I'm looking for two mentors or one mentor for a smaller community of beginners. I bet you wouldn't have to pay them. You just say, hey, be part of this thing. You can be mentors for the smaller community. You can come in and just share stuff and then they could, you can have other people run the whole thing for you. But also, you don't have to do either. You don't have to do a MIFK. If you have a good process that's working, it's just how do you keep scaling what you
Starting point is 00:47:51 have now, you know? That's nice to know about our business. There's a lot of different ways to skin the cat and we get to kind of choose what we want to focus on it. But you shouldn't do anything that doesn't fit with what you want to do. If you don't want to do it, don't do it. I want to do my homework! Okay, okay.
Starting point is 00:48:03 I think I'm going to leave it. I'm going to leave it. I'm going to leave it. If you don't want to do it, don't do it. I want to do my homework. Okay. Okay. I think I'm going to leave it. I'm going to see that the thing is the certification will help me to get my certificated people to go and then be my coach actually. So I can confide them to my people because I'm very exigent and I want them to be very good in what they do. Okay, I'll do that. I'll keep on doing that. Okay. Thank you so much.
Starting point is 00:48:34 All right. Next up we have Ray, coach Ray. How we doing? Hey, how's it going? Hey Russell. First of all, I just want to say thank you very much for everything you guys do. Dante, you're phenomenal. The whole team at ClickFunnels is phenomenal.
Starting point is 00:48:49 Even your support people have been so gracious in helping me on certain things. And I resonate a lot with like your background. That's why I love what you guys do because I'm a very ADD person. I had to write my question on the right hand side on the chat just so I can remember it because I knew I was going to forget it by the time you said you called my name. But yeah, so I'm a highly technical person. I'm a technical consultant. I come from high ticket.
Starting point is 00:49:14 So every client is usually like a $250,000 client that I get. But the reason why I went into ClickFunnels was because when I went to Funnel Hacker Live, like I saw the people walking across stage that was two Comma Club winners. And the thing is, I had spent eight years to make two commas in my business. And these people were doing it in a year. And so I'm sitting there like, okay, I need to change something. So I jumped into ClickFunnels. And I've been trying to build my funnels and stuff like that for the business and because I'm doing high ticket and I and by the
Starting point is 00:49:48 way, Course Secrets off the chart phenomenal. You freaking like I like it was an aha moment. Course Secrets was an aha moment on the frameworks because I couldn't necessarily understand how to build out my frameworks and that was an amazing course for that. So I went through that. And so now I'm trying to do that. I'm trying to build out the course, the frameworks, everything. The problem I'm having is like, every time I have a framework in mind, and I start working on it, because of my ADD and shiny object syndrome, I start to like expand the concept of it. So it goes from like, oh, because there's this one video, you're just like, just do these
Starting point is 00:50:25 five steps. Like these are your five steps. That's your framework. Like just stick with these five steps. And then I started going down that process. And I ended up like, now I had 10 steps. You know what I mean? And so I just kept expanding. So there's two questions. It's like, you know, when coming from like trying, I'm trying to help ecommerce people who are trying to automate, like try to automate ecommerce to where they have to work less in their business. So basically I'm trying to teach them how to put the systems together, but also do like a do with you. It's like a do it yourself with a do with you type situation.
Starting point is 00:50:57 And I'm just having trouble figuring out like how to put how to put that together. Because normally you guys talk about doing a MIFKI and I've tried the MIFKI thing, but I can't get seem to get anyone to take the MIFKI. Like I have social media posts out there, I'm doing all those kinds of things. And I'm just having trouble with trying to get people to take the MIFKI to get into the funnel.
Starting point is 00:51:21 And at the same time, I don't know if I'm maybe I'm going too broad again, or should I stick to just like what I was originally thinking of? I know it's kind of abstract questions. I hope. Two sides of the Mifke side. And there's also like the content side, which side do you want to dive into first? So I guess we could dive into the Mifke side because I think that's probably more.
Starting point is 00:51:41 Actually Ray, if you don't mind, let's dive into the content side. Okay. Because if you guys aren't familiar, Mifke follows Russell's linchpin methodology. Linchpin is amazing and fantastic. But just to stick to OFA, right? So, so you can have actual implementation right now. Also, we said Mifke, we're having a hard time. I don't want you to struggle. Let's let's do this. Then we can work on Mifke once this is rocking and rolling. Sound cool? Okay. Awesome. I'm trying to find... Okay, well pretend like I'm holding three books. I have another book called.com secrets. So this is... So I'm similar like my frameworks. Yeah, there. So
Starting point is 00:52:16 Dante's got the other one. So when I first sat down, first I'm doing this, like.com secrets was... Like I'd been speaking and trying to teach these things that I've sat down, I'm writing a book and turning these frameworks. And like the first outline of.com secrets was like, it was insane. And I went to him and tried to write the whole thing. And then the book was like, it was, it had like everything in my head,
Starting point is 00:52:36 but it was kind of like squampus and all over the place. And it was just like a lot. And it was funny, I actually remember, I remember hearing an interview with, it was like Ryan Holiday and anyway, Tim Ferriss, and talking about the books. And they said, yeah, we usually write like a 2000 page book and then we rip out 1500 pages
Starting point is 00:52:53 and the 500 page book left over. Like the best thing is also if you throw away. So I remember going to the original.com secret manuscript and I was like, oh, and so I pulled out like half of the book and it was like heartbreaking. I'm like, this is like my baby. Okay, now fast forward 10 years later, what's crazy is the two things I pulled out of
Starting point is 00:53:08 the book became expert secrets and then traffic secrets. So like those frameworks, they were so essential in my head, because in my head, like you have to know all this stuff, but I pulled them all out. And then I had just the book that was like, Hey, here's the funnel stuff you need. Then here's the story stuff you need. Then here's the traffic stuff you need, as opposed's the story stuff you need. Then here's the traffic stuff you need, as opposed to trying to put them all in one spot. And so I think a big part of it is like,
Starting point is 00:53:29 it doesn't have to be five steps or 10. 10 might be perfect, it doesn't matter. But just also realizing that sometimes for us, we're so obsessed with all of our frameworks, our things like we wanna make sure they have everything. We wanna like shove everything down the throat versus what are the things they need at this step in the journey, right?
Starting point is 00:53:44 And just figuring out those, putting those things together and then being okay with like, hey, this stuff's coming, but it's not part of this. It's over here, but this is what you need right now in this moment of the interaction with you as a customer. You know what I mean? In fact, it's funny, we used to do events. We just, I did these three day events. This is way back, man, pre-click funnels.
Starting point is 00:54:01 We do these three day events and I would give them every, again, every framework I knew in three days. And people are like, at the end, give them every, again, every framework I knew in three days and people are like, at the end they're like, this is so good and no one ever did anything with it. And so I started transitioning. I remember it was hard for me because I was like, as an educator, I wanted to give people everything.
Starting point is 00:54:15 We shifted our events where we went back and I figured out what are the most important things they need to know, not what I want them to know, what they need to know. And I just did one day of that and then day number two went through and we did exercise to reinforce the day number one. Day three did exercise to reinforce day three or day one again. And people came up like this was amazing and then
Starting point is 00:54:32 they actually did the things. I was like, oh okay, I gotta stop trying to give everything right now and just like what are the things they need right now in this part of the journey. Like those are the frameworks and then you know, upsells or different events or next thing is where the next pieces will come, right? Like, all fair right now is amazing, but it's the frameworks people need at this phase, right? After you look at that, you need to come to the selling online event and become a prime mover because that's the next set of frameworks.
Starting point is 00:54:53 Then from there, you get a dormitory circle, which is the next set. And then Atlas is the next set, you know? So it's just kind of in your mind thinking through that, like, okay, this is someone brand new coming to my world. What are the things that they need right now to get a result? Not everything they need, but what are the things they now to get a result? Not everything they need, but what are the things they need to get a result, and then that's what you focus on initially.
Starting point is 00:55:09 Does that make sense? Yeah, yeah. So I started off with like, this is how you build an e-commerce store, like just like very basic, because I'm looking at it from a technical perspective, like not from the go find a product, and it's basically like,
Starting point is 00:55:22 this is how you can quickly build the e-commerce store. And then like the next step in the process is like, now this is how you build out your automated messaging and all that kind of stuff to make it run like a weld oil machine. So it sounds like what you're saying is maybe I should start with just this is how you build out your store. Yeah.
Starting point is 00:55:39 And then make that the first launch. And then, you know, from there, you know, pay after they've signed up, they're like, you know, from there, you know, hey, after they've signed up, they're like, hey, by the way, later on, I'm gonna have a whole nother thing to take you even further. Yeah, it's like, oh, the store's done.
Starting point is 00:55:51 Now, next step is jump into, you know, and college does all the time, History 101, the History 102, the History 200, you know, like, that's how us as humans learn. So it's line upon line, precept upon precept as we're growing together, you know. I think for sure that'd be a bad idea. I haven't seen your MIFKi, but my guess is your MIFKi
Starting point is 00:56:07 probably has multiple things too where they're like, oh, versus like very specific, like, A, you're gonna get this one thing, this one strategy. Like MIFKi's are supposed to be useful but incomplete. Like how to make something that's like, oh, that's cool, but it's not everything. It's just, it's useful but incomplete where it's like, okay, I need that thing that seems exciting
Starting point is 00:56:22 that gets somebody in the door. Yeah, my MIFK has like the five functions of an e-commerce business. Not necessarily like these are the steps to start your business, right? Yeah. So it's far more, has a lot more content. So I get it.
Starting point is 00:56:36 Yeah, so probably that's the issues. It's overwhelming because it has too much information. Yeah, my MIFK is, it's funny because like, when I started teaching MIFK, it's the biggest problem people have. They're all trying to make their big courses and giveaways in MIFK. I'm like, no, no, no, MIFKIs, it's funny because like when I start teaching MIFKIs, the biggest problem people have is they're all trying to take their big courses and giveaways in MIFKIs. I'm like, no, no, no, MIFKIs are not a course. A MIFKI is like one sexy, exciting thing that's like, ah, I need that, that's so cool.
Starting point is 00:56:54 I don't know what that, I need that thing, right? And then the thing that they're attaching it to, like the course or the continuity or whatever that is, that is like what's complete. The MIFKI is just like this irresistible offer. It's like going to the grocery store and they had the free samples. You're like, I wanna try one of those so bad. You're like, okay, I'm gonna try it.
Starting point is 00:57:10 And then now you're in the process, you know. Awesome, awesome. Yeah, by the way, just a quick thing. Your developers are phenomenal from a technical perspective. Your developer, your API documentation was phenomenal. I actually taught someone in the Facebook group how to integrate their third party tool into your API documentation was phenomenal. I actually taught someone in the Facebook group how to integrate their third party tool into your API
Starting point is 00:57:29 because the API is so simple to use and how they designed it, it's easy to just, if you know development software, you can just easily integrate the ClickFunnels into anything, so it's pretty cool. It's funny, that's one of the big reasons why you built the new ClickFunnels because the original ClickFunnels classic
Starting point is 00:57:43 didn't have API stuff, it didn't't work because we hadn't thought about the where 2.0 we built with knowing that we wanted to go and so it was thought through well, which is anyway, so that's awesome. Thanks for telling me that makes my day. Yeah, it's awesome. Thanks. Appreciate it. Yeah, thanks Ray. You got it right. Thanks for the question. Our our our director of API his name is rich and I'm definitely gonna clip that out
Starting point is 00:58:02 and send it over to you. You know, love it. Rich is rich. Rich is passionate about API and building it in a way that you guys can do everything you need. We have a powerful, powerful API. So really appreciate you sharing that Russell. It's 1250 man. I know your schedule. Thank you so much for all the time. It is a blessing to be able to share it with you every single Friday. Really appreciate you. Dante. Awesome. Hang out with you as always and everybody here Thank you guys so much for let me come play in your playground for a couple hours or a couple you know an hour
Starting point is 00:58:31 So I really enjoy it. I think next week. I should be back so hopefully see you guys all get next week and I'm gonna pass it back over to Dante to keep running with you guys and Alright, you guys don't forget. You're just one funnel away

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