Marketing Secrets with Russell Brunson - From Wall Street to Wealth Creation: The Inspiring Journey of the Wealth Twins

Episode Date: December 4, 2024

In this episode of the Marketing Secrets podcast, I had an inspiring conversation with the Wealth Twins, the recipients of our first-ever Prime Mover Award. This award is given to entrepreneurs who achieve $10,000 in revenue using a one-to-many presentation—a milestone the Wealth Twins reached by overcoming challenges, refining their approach, and staying consistent. In this episode, they share their incredible journey from working on Wall Street to teaching financial literacy and building a business that empowers others to invest confidently and achieve financial independence. We dive into the hurdles they faced while creating their first offers and presentations, including their early struggles with webinars, technical difficulties, and learning the art of selling online. What makes their story truly remarkable is their relentless focus on iterating and improving each step of the way. They explain how they transitioned from selling a standalone course to crafting a complete offer that includes tools, tutorials, and live coaching, ensuring their customers have everything they need to succeed. Key Highlights: Lessons from Failure: How their first webinar flopped and the tweaks they made to start making consistent sales. Building a Better Offer: Transitioning from selling a course to creating a comprehensive offer with coaching and community support. Understanding Your Audience: Using feedback from customers and non-buyers to refine their presentation and address objections. Consistency Pays Off: The importance of showing up weekly and making incremental improvements to achieve big results. Empowering Through Financial Literacy: How they help their audience overcome fear and confusion around investing. Whether you're launching your first webinar or looking to take your offers to the next level, this episode is packed with insights, inspiration, and practical advice. Tune in and get ready to learn from the Wealth Twins' journey to success! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

With Uber Reserve, you can book your Uber ride in advance. 90 days in advance. Perfect for all you forward thinkers and planning gurus. Reserve your Uber ride up to 90 days in advance. Uber Reserve. See Uber app for details. What's up everybody? This is Russell. Welcome back to the Selling Online slash Marketing Seekers podcast for Silver Mill Rev. Either way, you're going to learn how to sell online and market more stuff while you're here. Today's episode, I'm really excited. We just got done recording it

and it was an awesome conversation with two of my friends who are here in Boise, Idaho today and they are the recipients of our first ever Prime Mover Award. So we launched the Prime Mover coaching program. We basically it's a 10,000 hour coaching program and we send an award for, as soon as you make your first 10,000 hours back

from doing a one to many presentation, you get an award. And right now we've got like seven or 800 people all competing and they were the winners this time. And so I thought I'd bring them up and ask them some questions of what they did and how they did it. And I love this interview because they show like, it wasn't like we created a webinar

to crush it the very first time. Like the very first time it didn't work. And then they had to tweak it and change it and tweak it and change it. And all the things they did to build a house and things that's now very successful. They won the first award. So proud of them and excited for you guys

to hear this interview with the Wealth Twins. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online. This show is gonna show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets podcast.

All right, I'm here today with the Wealth twins, someone who I recently got a chance to kind of watch and see what you guys are doing, and it's been a lot of fun. They're out here in Boise, Idaho today because we are doing a PrimeMover, the very first ever PrimeMover mastermind. And as people were flying to Boise,

I was like, I wanna find a couple people who are coming that I wanna interview for the podcast, and you guys were on the list, and I was like, I want to find a couple people who are coming, I want to interview for the podcast and you guys were on the list. And I was like, I've been watching your journey. In fact, I think, you know, Chris Cameron gave me a testimony with me as we put in the sales video. So I've watched like 10 times lives I'm watching through. I was like, I want to hang out with you guys and get to know you better. But also the most exciting thing, I think for me at least, and maybe for you guys, is

we launched the Prime Mover award, the very first one and you guys were the very first ones ever to win it. So congratulations the first winners. So proud of you guys for doing it. It's basically the way the award works is you have to create a one to many presentation and then deliver that. And as soon as you make your first $10,000 then you win the award. And so you guys, it's kind of a race amongst like, I don't know, 700, 800 people and you guys were the first in and you'll always be known as award number 001, which is awesome. So I love just to begin with, if you guys kind of tell, tell us your story. How did you tell, tell us about the business and like how you guys got to today?

Well, well, we're the wealth twins. Obviously we're identical twins and we wanted to do a business together. So we said, you know what, what is the biggest impact that we can do and what we can do together? And our thing was, how about teaching people how to manage and invest their money for financial independence? Because in at the same time, increase financial literacy among everyone in the general public. So we're like, you know what, this is something that we can do that can benefit others plus it's something in our expertise.

So that was the reason why we came up with Wealth Twin. So just to give you a little background on us, Nady and I both worked on Wall Street. We both, I won't say quit Wall Street, but we left the world of business. You upgraded. Yeah, we upgraded. And we realized how much of an impact learning how to manage

our money and investing really had on us. And we said, you know what, this is something that's not taught in schools. This is something where we had a unique experience where we actually grew up poor. And then through like education and meeting different people, we were able to see another side of things. So we said, there's got to be more people like us like that. And we said, they don't have someone who can, you know, maybe break things down in a way

that's more accessible to them. And we know that a lot of families are broken up because of finances. A lot of children are feeling disappointed because of finances. A lot of families are in a situation because of finances. And we always had this feeling that we needed to be some type of advocate in some way.

Because I know when we were in school, I was thinking about going to the UN and becoming an ambassador. But ended up going to Wall Street because, you know, we needed a job. That's how you make the money, right? Exactly. But it was always in my heart, you know, one day we're going to come back and do something. And we were able to do that. And I say, look, if we can do it together, even better. So that's why we started the Well Twins.

So cool. I'm curious, like, as you work with entrepreneurs and stuff, you know, it's funny because entrepreneurs want to make money, but usually I found entrepreneurs, me included, are really good at making money, really bad at keeping money and like understanding wealth. Like, what are the biggest hurdles and stuff you see most people in this community who are struggling with actual wealth? I think going against instant gratification. You know, like you don't want to preach budgeting to people because they don't want to hear that. It's not sexy. But it is the foundation of building wealth. You know, like you can invest in a bunch of things, but if you don't

know how to manage the money you currently have, how can you continuously invest because you're always going to pull your money out the market. So we try to get people here are the principles and then you can go work it. But you have to start from somewhere, managing your money, and then start investing. Keep that safe, and then you can go to the riskier things. That's what we try to teach people. I think when it comes to entrepreneurs specifically,

they focus a lot on revenue and not on profit. And I try to, the ones I know are entrepreneurs, I try to get them to understand you have to be profitable. Yeah, you can always make money, but you have to be able to make a profitable business. An extension of who you are as a person kind of extends to who you are as a business. So I think that's the biggest thing we've noticed with entrepreneurs. They're like, I can always make money, but are you profitable? Are you really making money?

How long can you run that business? A lot of them don't have retirement plans. You're so busy focusing on the day to day, you're not looking long term. And when we get people to stop, think about long term, not just the present, and you'll be better off. Yeah, I've seen a lot of people in my world, last 20 years, who are these great big speakers and they sit on stage and they make a lot of money. And then a year or two later, something, there's a hiccup in the economy or their business or

something, and then they lose it all. They can't recover because they were never putting away money for the future. It had no plans other than just like, what can I make right now and then what can I buy with the thing I just made right now. It's this horrible cycle that they get into. And so, yeah, I think there's both sides. If someone doesn't have money, like try to figure out, but then also it's like, you do

make money. It's like understanding that side of it, which is a little bit, anyway, it's interesting because it's money. It's a cycle. And you're like, oh, it's just, I don't know how to I know how to make money it's like yeah but there's difference between making money and like investing and turning things yeah. Okay so from Wall Street how long ago was that that you guys were doing that that you you kind of transitioned to this whole coaching business? I think we really well we started and we thought we were being serious probably like 2019.

Okay we thought we were. No we had no idea what we were doing. What did you try first? I'm curious, like when like, what got you to like, I'm gonna try to do this thing, like what jumped into the market? Okay, so no, what it was is that I have my, I was thinking about having my third child and I was like, okay, I never thought I would be like

staying at home with my kids, but I said, oh, before I go back to work, let me see if there's something that'll allow me flexibility and stuff like that. And I started looking online and I started seeing what online people were doing and I was like, oh, this is something totally new. I didn't even know this existed. And then I said, Nadia, did you see this online thing? And then we started doing it.

I said, okay, I'm going to be a blogger. And we were blogging about finance, children, add on food. And then someone said, will you stop? No one wants to talk to you about that. They want to talk to you about money. So I was like, okay, I guess we're gonna do money now. And then Nadia said, we should get on YouTube. We were thinking about podcasting, right?

But then we kept saying, we sound too much like, oh my. Yeah, I didn't even know. You're in conversation with yourself? Yeah, so we were like, oh, podcasting might not work. So then we said, okay, if we're twins, we should use videos so people know that we're really twins. So that's how we ended up on YouTube. Interesting.

And so when did the YouTube channel launch? 2019. Okay. And then were you making money at that time or had you started making money, were you selling courses there or were you just publishing it just to kind of get your voice out there?

No money in 2019, but soon we started selling a course and we taught it live to try to just get it out there because we're like, well, why put together something if we don't know if anybody's going to buy it? So like, hey, we have this for a very low cost. Can we teach it to you? And we had a good feedback from it and then we automated that. And then we just started trying to push that and learning the social media business, learning

how to market out there and get our voice out there. We were trying all the things you hear, okay, you need to email newsletter, you need this, and we were like, we touched upon, but we didn't know really what we were doing. What we were doing. There was no focus. We were fumbling our way through this.

So we just kept, okay, we're gonna keep doing YouTube, YouTube, YouTube. And then Nadia said, no, you know what, maybe we should focus and make this a business. I was like, remember that guy Russell? We had that book. I was like, we didn't a business. I was like, remember that guy Russell, we had that book. We didn't know anything. I was like, we picked the book.

Which book was it, which one? Dotcom secrets. We had dotcom secrets. I think I bought all of them. I bought all of them and we're like, we opened up like, oh, too much work. We don't have time. We don't even understand half the words

in that place. I don't even know what he's talking about. And then it was like recently, I had found Expert Secrets and I opened it up and I was like, oh my gosh, I understand what he's saying now This is amazing. Not even you should read that book again. It's like a teacher appears when the students ready Yeah, okay, and you came out with prime mover. I'm like this That's cool. So when did you when did you reread extra secrets that just Two years ago and then we went to Funnel Hackers?

Yeah. Last year. And then we were reading like I got the other copy because I had the soft copy first and now I got the hard copy. I was like, okay, it's been updated. Okay, let's see what we can do with it. I had some new stuff in there trying to make it easier. Exactly. That's awesome. Okay. So then you got into coaching program Prime Movers. And I love

to hear your journey because again, this is one of those things I think, I'm sure same thing, 2019, we're launching a YouTube channel, we're going to be rich and it's like, okay, it's not working. Then you're trying, it's like, we're always trying these different things. I'm just curious for you guys when things started kind of tying together, right? Okay, now I know the strategy and I know kind of exactly what we're trying to accomplish, we're trying to do. I think it started working for us when we said, we need to be consistent, and we need to follow the process and follow it through.

Because that was one of our problems. We never continuously did something. If you hit a brick wall, and you get your feelings hurt, we're like, no. And they're like, you know what? Promise ourselves, let's push it for a year. And as we're on this journey now,

we're like, I don't care what we're doing, fail faster or see what's working, keep pushing. I think it really came to us when, week before Funnel Hackers we were at a finance conference and one of the guys there said, you know what your problem is? You're in your own way. Yep. And we're like, okay, let's step out of our own way then. And we said, okay, you were saying, I have a process, follow it.

I'm like, okay, if someone said we're in our own way and this guy says we have a process, then we're the only variable I'm the I'm the logical person not is the emotional one. Yes, like I'm ready. Let's go. I'm like, whatever he's selling with buying Like and then we met with Chris and stuff and I was like, okay I think I think we can do this sounds like if anything if it fails it's gonna be on us And then we also had to say it's bigger than us. Yeah, like well twins like, it fails, it's going to be on us. And then we also had to say, it's bigger than us. Yeah. Like well twins, like, you know, we said,

it's not just who we are, cause I feel we can't quit now, you know, because we get the emails, we get the comments on YouTube, then people really are appreciating what we do. So I said, if it's bigger than us, then we have to make more of an impact. And I said, okay. And we have our kids at home too.

Our kids are looking at us doing this. It's hard, but we'll work through the hard. And if you come with an idea and you can make money off of an idea and help people at the same time, I don't think anything's better than that. Like, why not? So cool to have your kids watch you

and see you actually succeed. And it gives them belief. You can hear them. They know the lingo and everything. Yeah. I think it's like Ed Milets is something he's like he's like the greatest form of child abuse is to not live your dreams for your kids or something right where it's like so many people are like telling their kids oh you can live your dreams and he wants possible and then they want to actually

go after and do it themselves. It's like we've got to be the ones out there doing it and then that gives them permission as well. So you know know, I have a, he just turned six. And I said, between the age of five and six, my son has learned to ride a bike, read, and also tie shoes. And none of them were fun. He was complaining the whole time. And I said, listen, you're not gonna stop.

It's a life skill. You gotta do hard things. And once you unlock it, you unlock a superpower. And then I'm looking at myself like, well, how can I say that to him if I know there's a life skill I can learn right now that when I do, it unlocks a superpower and I shouldn't stop just because it's hard.

So I said, okay. And we have very direct kids. Like they will call you out. I'm like, okay. Well, exactly. What are you doing? That's awesome. What's up everybody?

This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high end coaching program as well. And it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago JP Morgan Chase did a

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off deal and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I wanna jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles

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they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself, I had my team take it.

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dynamics amongst everybody and help your company to grow. Okay, so in the coaching program, as you guys know, obviously the very first thing folks on is like creating creating an offer. So for you guys, you got in there, did you already have an offer? And then if so, or how did it change? How did it morph? What does the offer look like today

that you guys are actually selling? We had a product. We didn't have an offer. Yeah. And what was the product? Was it a course or what was it? It was a course. It was that first course that we were talking about.

So I know the difference. I'm curious about other people. Other people don't know. How did you transition from a course into an actual offer? You have a video where you talk about, you know, the greatest showman, and the way you were explaining it, I was like, oh, I finally get it.

Okay, like if I want someone to be truly successful, a course is not gonna be just what they need. They need all these things so that in the end, they feel like there's no way I can fail. And I was like, okay, we have a course, but we don't have an offer. So we had to sit back and say, what is it that we need? And, you know, what problem are we solving? And when we solve that problem, what opens up? What's the new problem that opens up? And we said,

okay, let's keep playing around. And that offer has evolved at least four times, you know, and which is still probably going to evolve, you know, but now we understand like the process between a product versus an offer. So what does the offer look like now? What are the components in your guys offer? We have our investing course. We have some tools that people can use to help them push forward.

We have a four week Q and A. We have community, cause we noticed like even if you give someone a course, they're not gonna do it, right? So they need that extra push. And we're like, look, we're in your corner. We're live. We're here every week for the next four they need that extra push. And we're like, look, we're in your corner. We're live. We're here every week for the next four weeks.

Join us. And then people are like, OK, they're actually real people. They want to see me succeed. Then we have a community. We're in a community. People are writing, and they're cheering each other on. And what else is there? We have some more financial literacy, some tutorials

where if I tell you, OK, you've got to do your asset allocation, diversification, they're like, OK, I know those words things a lot. So we have to go in and say, this is what you're going to do. And this is how you find it on a, you know, brokerage platform. So those things help people out. So they feel like, okay, not only do I know what they're saying, I can actually do it with them at the same time. Yeah, it's a combination of do it yourself and do it with them.

So that's working right now. Very cool. So that's the offer, you create the offer. Next steps then you had to create a presentation. Walk me through what you said to go through for that. Cause I know that's the hardest part. The presentation is hard, but we have consulting backgrounds also.

So when we left Wall Street, we also went into consulting so we can make a deck quick. But YouTube also helped us because when I think about the presentation, I think about B-roll. Like I have to give someone an idea of what I'm trying to convey to them and keep them entertained at the same time. So these are the different pictures, this is the slides and moving it through the story.

And that's been helpful but the deck is a beast. I've never made decks in 170 slides. I'm like, okay. But what makes it easier is the hook story offer. And once you start understanding that, it's like, it's throughout this whole thing. It's throughout every secret, it's throughout the offer, it's throughout the whole thing. And it makes it easier to complete the deck once you start thinking in that terms. Now I think also the framework you give, right?

You said, okay, you're going to have the offer, then you need your three secrets, and then you need the stack and close. And you're like, okay, what do I need to do? Okay, I gotta do this, do this, do this. Then you're like, okay, I have a framework. All I have to do is follow the framework. And put the pieces in. And then it's a new language as well. Like, you don't know, someone tells you hook story

or what does that mean, but then once you do with the coaching, you get understanding, you watch the videos, and then the fact that you're able to watch the videos anytime you want, and you realize if you mess up this week, you can try again next week. That helped. Also, the resources that you have in there too. I don't think people understand how valuable the resources are in there.

It was like we use them. I have realized with you Russell, you have to read you or watch you more than once. Yes. You drop a lot of gems. I miss that. Every time I reread or rewatch, I learn something new. That's a lot of gems. I go back like, I missed that. Every time I reread or re-watch, I learn something new. That's a tip for anybody. Watch it more than once.

Watch it more than once. Three times at least. So for you guys to create the very first presentation to sell the offer, how long did the very first one take to put all the pieces together? Three to four weeks. Yeah.

Three to four weeks. And then? It was done two hours before we did the first presentation. That's how normally it's right. It's like, this is my dead last time. I have one happening in a week from Tuesday, or two weeks from tomorrow. So I'm the same way.

It's like, I'll be getting done like probably like 15 minutes before I'm adding stuff like, ah, then going live. Cause it's like, you always tweak stuff. It's like, I'm out of time. Just get it out there. We'll just make it happen. I feel I have enough gray hair. But one thing that helped is we did it

as we were doing the implementation calls. So you do the implementation calls, you get those 10 minutes and you're like, okay, let's try to do it. And then it's like, okay, we can change some pictures and stuff like that, but actually forcing ourselves to do it during the calls, that also helped. That's cool.

Okay, so the very first one you did, so you're working all the way up to the, to when it was gonna happen. How did you, how did you get the first people to be on the very first webinar that you did? Well, Nicole watched something with, with Richmond. Yeah, no, but we decided, we have our email list

and we wanted to like throw it to them first, but we didn't wanna put it to our whole list. So Richmond Ding had something called the Tiny Challenges. And we're like, well, what about a tiny webinar launch? We're still testing it out, so let's do it to small groups. And that's how we started reiterating. So we had a list about 4,000 people. And we said, well, if we do it to 200 people every week, that's at least 20 weeks.

Am I doing that right? Yeah, 20 weeks. So we have a right? Yeah, 20 weeks of like, we can, we have a lot of time to figure this webinar out, you know? And we knew we didn't want to go to ads anytime soon. And we said, okay, can we learn this with our email list and then do JVs and then do ads? And with the whole thing in mind of being profitable. So our first group of people were on our list.

So we just tried to pick, the first one was random, and then we said, okay, let's structure a little more. But it was all throughout the house. Yeah, it went to 250, then 300, then 500, then 1,000. So we keep increasing it as we get more comfortable with what we're selling. So first, when you promoted 250 people, how many people registered and showed up

for the very first one? That I wanna say 60 people registered, maybe 20 people, 15 people showed up. Yeah. Okay. No, no, it was 300, then one, then 50, and then 25. So 25 were on there, you did the first presentation. I'm curious for a second, how did it feel and then how did it actually go the very first

time? We were scared to death. Like, oh my gosh, oh, you know what happened the very first presentation? Oh, yeah. Zoom cut out. It was a storm in my gosh. Oh, you know what happened? The very first presentation. Oh yeah. Zoom cut out. It was a storm in my area and it was like, I was like, and she's like, I don't know what's happening with Nadia. So

were you like tag teaming back and forth? Yeah. And I had to like, I don't know her presentation. He dropped me off and I had the log back in. It was horrible. We're skipping secret number two because she's gone. But people stayed on through it and we're like, well, obviously the story's not bad because they stayed on. It was an extra like 15 minutes.

We were happy that it wasn't a big list either. Like, yeah. Never happened that could happen happened. So happened, did you make any sales on the first one? We did not. And how'd you feel afterwards? Well, I wanted to eat the ice cream and coconut shrimp. You heard my story.

I know that feeling. It's horrible. I was like, oh, my feelings are so hurt. We worked pretty hard on the presentation. Then it was something out of our control and stuff. And it was like, all right, let's get back on that horse. Forget about how you feel. Get back on it and do it next week. You're like, are we really going to do this next week?

Like, yes, we are. Yes, we are. When I first launched Inner Circle, I remember we started making everybody, like when I first came in, that was the goal, like create a webinar as fast as possible and then test it. And so everyone, like I'd probably get this like a voxer message like two or three times a month or something like, okay, my webinar's tomorrow. We got 250 people registered.

I'm so excited. And I was always like, I didn't want to burst their bubble, but I always wanted ahead of time to like warn them so they don't come. Because the first time, so the very first person I ever taught a webinar to is Liz Benny and so she did the webinar. She was so excited. She did it in a bomb and then that night she calls me and she's got mascara coming out of her face. She's so upset and it's just, I was like,

now as a coach I'm like, oh no, I failed, right? Like I did it wrong, like what, you know? And I learned that though it's like, okay, the first one's always, as you guys know, it's always the worst. Technical issues, like so many things, right? And the offer's gonna be confusing, you're gonna talk too fast. It's not, you know, and so I started warning people,

they had messaged me like, tomorrow's the webinar. I was like, okay, I'm so excited for you. But what's probably gonna happen is it's probably gonna bomb tomorrow. And I don't, I'm telling you that not because I wanna talk down, but I want you to be prepared for it and not freak out because this is how it always works.

First one always bombs and that's okay. Like the job is to go out there, test it, and then we come back and now we can iterate, we can change it, we can tweak, but if you're putting like your whole like, everything on this has to convert, because that's what people do is they do the first webinar and they're like, okay, I made, if it does well,

I made $10,000 this week, therefore I'm gonna make X amount over the year. And if I make zero, then it's like, oh no, it's all over. And so I try to warn people and then afterwards, it always happened, messaged me afterwards, I did it and like technical difficulties, we had one sale, we had no sales or whatever. I was like, cool, that's actually amazing.

Now we got data. And like now we can start looking at stuff but like not stressing out. And I remember actually, because Chris messaged me after you guys first, he's like, he's the first one, he didn't go that well. And I was like, tell them to like, stick through it, you're gonna make it. Like it's, it's, that's the process like so many times. And even for me, so many times, like, I'll do an offer and the first time it doesn't work and most people can just walk away from it.

I'm like, no, like, it's just, ah, like we did all the work. It's like 99% there. It's like, it's these little tweaks and then it starts working. Okay, so that was first week. We know what happened to week number two. We sold.

We had three sales. Yeah, three sales and put them. Did you make any differences to the presentation between one and two or just? No. Just the whole thing, okay. No, we were more, we actually, the only difference we said was,

you know what, it can't be worse than last week. Yeah. And we said, let's relax. We didn't have to like try to complete it and then say, let's just be ourselves and see what happens. And I don't know what happened, but people were very into it on the chat. We were like doing all the like trial closes

and they were doing their emojis like okay this is and it pumps you up as you're doing they're responding this is like yes i'm like that works okay let's do it okay that was the second week how many people you promoted to how many people were on that second one that was 250 yeah okay uh 30 people showed up registered another maybe 15 or so showed up and actually stayed on. And from the 15 you got three. That's amazing. I was like, those are good percentages. Yeah, you don't think that.

Okay, so that was week number two. How many weeks have you been doing it? We've been doing it for eight weeks now. Eight weeks, so we just finished up number eight. Yeah. That's crazy. How many of you sold so far, can I ask? No, so we changed the offer and everything like that.

So we have about things. We're close to 20,000 sold now. Okay, very cool. We changed the offer and everything like that. So we have about things, we're close to 20,000 sold now. We changed the offer. Cool, I'm curious, because I want people to understand the iteration process. So why did you change the offer? What did you notice? What were you feeling? Because when we had our first students come in, we asked them, hey, what did you think? And we asked people who didn't buy, why didn't you buy?

And they're like, you know what? I felt this, I felt that. And we're like, maybe the dream with selling them is too big. And we're trying to get them from not doing anything. The first one was how to leave your corporate job by replacing your own income. And that might be too big of a dream for people. How can we piecemeal that down and make it more manageable? And we can produce something that can give

someone great benefits too. So we're like, okay, let's work it from here. So we have emails that we get from people and they tell us what their problems are. Like, well, we have an ideal customer, but our customers are telling us what they actually want. So why are we not listening to this? Change the offer. So that's what we're doing. So with the offer, did you have to change like what the course was? Or you just added something, you took something away? Or how did the, what did the tweaks you had to make? We added stuff that were addressing some of the problems they were telling us in the emails,

that we weren't addressing in the original offer, right? And then we made the dream smaller. We made the dream smaller, more like accessible. So we said, instead of financial independence, how about just learning how to invest? And we said, what kind of offer can we make around a beginning investor who's feeling scared and they don't want to be risky and they just want to maybe get in this to help increase their nest egg?

So that's when we said, okay, let's see what we can do. We also had the subscription model at the beginning. And I think because we're in the money space, it's a little hard for people to trust us at the beginning with that. Some people did, but they're like, well, if I do 12 months, what happens after that? So we said, okay, you know what? Let's focus on just learning how to sell, and then let's layer on the subscription model later.

So that's what we did. It is amazing. The people who bought from us, they've been following us for like two years. And it was like, okay. But then you have people like, oh, I thought you were AI. Like if I was AI, I would be a much better editor. It's really two of us. And I think also we, we tweaked the bonus. So before we were just offering like a free gift, like you'll get like some

gifts from us books. And then we said, you know what? Let's turn the bonus into four weeks of coaching with us and I and they said you have to get it tonight and that I also think helped too so just keep playing around and we're still playing around and another thing I've been telling people this today brush your teeth before you do your webinar. You will not eat your feelings afterwards because you're like, I'll find another way to release this. I'll take a walk. It's just my little thing because your feelings might get hurt. That's going to be a t-shirt in the future. Brush your teeth before the webinar. Oh, I love it. With Uber Reserve, good things come to those who plan ahead. Family vacay, reserve your ride

as soon as you book your flights. To all the planners, now you can reserve your Uber ride up to 90 days in advance. See Uber app for details. It's so cool. So I'm curious, like the feedback you have for customers, did you actually call them? Did you email them, ask them,

or just kind of saw what was coming back? E-mailed them and we looked at the questions that we were getting in the chat. We're like, something's getting lost here and they wanna do it but they're hesitant and maybe they don't even wanna ask a question. So some people would send us questions afterwards but then some people were getting confused

and the question was like, why are they asking that? Okay, let's go back through and see where it's breaking down in the presentation and see what we can add that will make it increase the clarity of the offer. Not just that, we actually changed the presentation. We did a whole new webinar, because we realized, like we had some questions like, that's pretty easy, right? And then people were like, we know that.

Crickets. That sounds really hard. I'm like, oh, man. The trial close failed. Nobody rose their head. You get that, right? Oh, no, not really. So we said, let's look at the secrets

and see what we think is easy might not be easy for someone. So we said, we've got to take some of this out and really get, like, if we saw no one was participating in that section, that gave us a hint where we can do it. We're confusing people right there. So cool. And we made it more personal. Like, I included my friend in the presentation.

Like, here's a story about my friend and how I helped him. And we just made it like, this is really us working with you. Yeah, so cool. It's interesting because like the trial closes and filling out the audience, like when you're on stage, you can feel it like in real time, you know, because at least for, I don't know,

you know, you see people saying, like you guys getting this and like everyone staring, you're like, oh no, but you can, you can like kind of navigate it when you're in an audience. But when you're on a webinar, it's hard. Cause like you see some comments, but you don't know until afterwards, you can start looking and you're like, oh no, but you can like kind of navigate it when you're in an audience, but when you're on a webinar, it's hard because like you see some comments, but you don't know until afterwards, you start looking and you're like,

oh no, no one understands what I'm talking about here. Yeah, this does not seem. Because we do, we download the chat messages, you say do that, like okay. And we would look at the recordings of every one that we do. All right. So that's the biggest mistake most people make is they go and they decide to do this, they record one presentation

and they set evergreen and they step back and they never look at it again. I don't know how you can do that. Oh yeah, it's like- It changes. Depending on how many people are in the call, the energy is different and you don't know what you said here versus what worked here is like, no, I'm going to do it like what? Every day for you, every week for a year. Now, you just sent your own existing list so far that-

Starless. Have you gone through all 4,000 or you? So, no, not yet. The funny thing is, is that a lot of people see the emails or they might not see the emails. So if they didn't register, we just hit them again with a different book. It's a different book.

Oh yeah, that's smart. You missed it last week, this looks way better. Yeah, but this list is gonna last forever. Well, it's interesting too, because like how people just respond to different things. You know, like everyone's in an area in their life, in different time in their life. I had a friend, he's in the dating market, he's interesting too, because like how people just respond to different things, you know, like everyone's in an area in their life and different time in their life. I had a friend, he's in the dating market, he's crazy, but he sends nine emails a day to his list.

And he's like, he's like, because he's like, most of the time the guys, he's in the how to pick up girl, how to pick up girls market. He's like, most of the time they're like, they're on my list, they've got a girlfriend, they're happy. He's like, they're just here for entertainment. He's like, the second she breaks his heart or they break up or something, I gotta be the first email in their inbox.

And so he's just like, it's just calling like night emails a day, it's crazy. Beats really well with his business, but like that's kind of things like, you never know what hook, like where they're at, like what's happening in their life, what the angle is gonna be. So it's like you're putting things out there

and like someone might see a message one week and they don't care, but then that week they lost their job and also now they need it. you know some of something else happened in their life. I always thought about this for me like I used to be about 25 pounds heavier and I always would struggle with my weight and most of the time I did it in the matter because I wear baggy t-shirts and jeans. I was like happy but then once a week on Sunday I go to church and I put a necktie on and

it's like the tie and I'm like at the button the, and like, I was in so much pain during church, it's Sunday, and I get home from church, and literally like every Sunday night, I would be buying weight loss programs, and diet things, like every week, and then by the time I show up in the mail, I was wearing baggy clothes again, I forgot. I'm like, oh, why would I need this stuff?

I'm totally fine, I'm out of pain. But like, when I was in pain that moment, like, I was buying everything. So it's like, we gotta be consistent for our audience, because we have no idea when they're gonna be in pain. And also like, when they're in pain, it's like, okay, now I need the message. Now I'm ready for the thing.

Did you build your email list all off the YouTube channel? Is that where it all came from? We haven't run ads for, yep. We had, no, we got a, we did ads up into like, we tried to get a thousand people on our list with ads, but that was it then. I was back in 2020, but ever since then, I was like, I got to learn how to run ads. That's a whole nother thing.

It's not working. We'll just go on YouTube and say, join our email list, or we gave a little lead magnet. I would say probably 90% of the list is organic. Very cool. Are you guys still publishing on YouTube pretty consistently? Yeah, weekly. We try to do it every week. We probably missed last week. But it's easier because now people are starting to see who's who. They're like, oh, Nadia put the music to that video. I can tell. Yeah, learning the different personality types. Like Nicole would never say that. You're like, really?

I'm like, it's right. How did you know? That's cool. Have you in the YouTube video actually promoted the webinar yet or is it just through emails? Not yet. That's the plan to do that. Nadia has no problem doing that and I'm like, hold on. Let's wait already. So cool.

One of the things we're working on right now pretty aggressively is going out to people that have big YouTube channels and like having me be on an interview with them specifically to promote our challenge or whatever and paying them. So it's like a pay to play type thing. But we're paying like a CPM. So it's like some of these guys like they can guarantee we'll get 500,000 views.

I'm like 500,000 views on a video of me talking and they know it's a, they know we're, the person's okay with us pitching so we're prepay. And so they know we're pitching, the whole YouTube video is going towards that. So that's kind of the next they know we're, the person's okay with us pitching, so we're prepaid, so they know we're pitching, the whole YouTube video's going towards that, so that's kind of the next phase that we're doing right now. We're lining them up right now for me to do like once a week on someone else's channel,

pushing things back to our channel, but also just to the things. I think that could probably be another good one for you guys in the future too. What I would love to do, right now we're like, it seems like because we're posting on YouTube and we try to really be our own selves now and they have higher, well bigger channels are coming to us saying, hey, we want you

on our show. And so it's all happening organically. But I think the thing we're going to do right after this is going to be like JVs trying to like actively go after people. But I would like to see the CPM like cost per million model. You can also go back and say, yes I'll be on your YouTube channel if you'll email for my next webinar.

You know, there's so many ways you can leverage that because if they're coming to you, it's like they want you, you know. So how can I leverage that? And you can- I didn't think of it, see it's levels to this. I know, I know. I know.

Yeah, it's so much fun. Man, so proud of you guys. It's so fun watching that. I said most people, they hit a roadblock and they stop. I guess you said you had before with the books and stuff, but when you get past them, you're like, I'm gonna succeed no matter what. I mean, push through the roadblock, keep doing it.

That's the entrepreneur game. And the fact that you've done, you say eight versions of the webinar now, with reach tweaks every single time, most people are never willing to do that. It doesn't make sense to me because I'm like, like engineers are seeing now, like when you master the presentation and the offer

and it's correct, like it may take you three or four months, maybe a year, let's say it's a year to figure that out. But the effort you put in for that year, if you put that same effort in and it's like a job where you're getting paid, let's say even a great job, $250,000 a year, you know, the compounding of this over time, yeah, will dwarf it. So it's like, man, why wouldn't you put the time and the energy into it, you know?

And that's the way I see it. I'm like, if someone said, if you do this for a year, you're gonna make a million dollars and you can keep making it. I'm like, yes, I'm gonna do that. That's right. I'm gonna do that trade. Just, we just gotta, you gotta better yourself. Like Myron says, all work works. I'm like, well, if it didn't, we you got a bettering yourself like Myron says all work works Like well if it didn't if we didn't sell this time, but it's still working us We could put it together faster and we listen to Jim ron a lot and it's like don't wish it was easier wish you were better I'm like we gotta get better

From a lot of people. I think you have a guy his name was Anthony I want to say and what he said was trucks you can either have Results or excuses, but you can't have both and I'm like But my excuse is so good So cool, alright so for the next so you ate in what's the plan moving forward? I want to hear kind of. Every week. Every week. Like we're going for that two CCX, you know?

We got 100 days. Yeah. We're gonna try. Keep going. If not, you know, that's the goal. We're gonna see how far we can get, you know? We wanna continue on this journey. And like I said, make this a life skill

because it becomes a superpower. We know the process works. So it's like, we just have to work the process. I have no problem doing it. If you told me this is the result you're going for, I have no excuse. I have to go for it. How's it been the people that have bought your stuff down,

you have a chance to serve them? That's always my most fun part for me. But like for you guys, the people that are buying, that you're helping, like, what's that been like for you? The coaching side. She wants to go to dinner with everybody. Come to my house. No, they're great. Like, they're people that we like and they want our help and like we're learning from

them too. Like, oh, hey, and I'm doing the process with them because we did it so long ago. I'm like, look, I'm going through it too. I can't tell you something that I'm not willing to do. So they understand. They're like, okay. And then the questions that they come up with are like, that's a good idea. Like, oh, you know, I'll be willing to do this if you guys put that together

I'm like you're giving us ideas for the next step. It's also we were seeing the changes. They're becoming more vulnerable You know at first and like I just want to learn how to vest because of this and then Start peeling back the layers and they really start telling you why they're doing it and you're like, okay I gotta make sure that you get this. And it's not, a lot of the people we teach are moms and we want them to be able to teach their children. Because like I said, we know the impact it could have. So it's not just, the investing is just a part of it,

but it's a bigger picture of how it's gonna change their lives and it helps us say, you know, we gotta do better as well. So cool. It stops us from fighting a lot. Stop fighting, we gotta do better as well. So cool. It stops us from fighting a lot. Stop fighting, we're about to have this call. We're changing people's lives, no more fighting. Stop it.

I would watch behind the scenes of you guys as you're prepping for the webinar. It's a whole nother show. That's awesome. Yeah, I think for me, the most fascinating thing, I think a lot of us, we get in initially, someone makes some money, but then really quickly you realize the money, it's I think a lot of us, we get it initially because someone makes the money, but then really quickly realize the money is shallow.

You don't feel anything cool about it, but then when you see the people who come in and then you see them, I don't know, for me, first time I see someone get the aha moment, their eyes are like, they understand it. I'm like, that feels so much better than when I had the aha. It's such an addicting thing where you're just like,

I don't wanna stop this, I gotta keep doing this forever. So yeah, I can't wait to see what you guys have, you know, 100,000 customers who are coming through and you guys, we're not gonna, I can't see how many lives you've changed from it. It's awesome. So, okay, my last question for you guys then, for anybody who's listening to this,

obviously we have an event once a month we do called Selling Online. In the end of Selling Online, we make an invitation to people to join the Pride Mover coaching program. You guys have been inside of it now for, how long you been inside of it now? Since maybe August?

Yeah, August, September. So what's that? We're like, how many months is that? I don't even know, four or five months, three or four months. For someone who's thinking about that, what would you tell someone who's on the edge? Like, ah, this is crazy, I don't know if I should do that.

I think you can't afford to not do this. Like if you really wanna speed up your time if you really want to speed up your time and you really want to like learn how to do it right and have a process that's like pretty easy to follow and you have the coaching, I think, and I'm not trying to sell this for us, he can sell it, but don't waste your time with other programs.

This is what you should really be in because I wish we had this like three years ago to cut so much more time off of what we were doing. I mean, just the fact, the coaching plus the programs. When it comes to like the courses, the videos that you can watch over and just the stuff that you don't even see, but there's so many hidden things

that you gotta go and find it. You gotta resources. Oh my gosh, this is fantastic, this is fantastic. And then the coaching, all the coaches are really caring about how you succeed. And I mean, it's for what you get versus what you pay, again, it's a no brainer. It really is. And it's a lonely place to do it by yourself. But if you have other people who are going

through it, like our husbands don't know anything what we're doing. What are you guys doing? Why do we have to take the kids again? Why do we have to get out the house? Like, no, you got to get out. But if you're going through this and other people know what you're doing, you don't feel so lonely anymore. Like she was the only one I could talk to about it. Now it was like, oh, the other people are going through the same thing.

If you get this done and you push through, you're gonna thank yourself for it. Yeah. It's been fun just in the last, I think it was like 45 days ago that we announced the award. If you make $10,000 in one of many sales, you get an award, right?

And it's like, we've got a dozen people who've already applied for it and they're coming. And it's just, it's fun now because now it's like everyone's in the middle of it. So it's like, oh, my webinar obtained. Oh my, did awesome, my, you know? And everyone's helping and critiquing. And it's just, you know, and then it's fun for me

because Chris who runs that side of the program, he's messaging me all the time. Like when you guys get your first sale, he messaged me. I'm like, yeah, like I'm freaking program. He's messaging me all the time. Like when you guys get your first cell, he messaged me. I'm like, yeah, like I'm freaking out. He's freaking out. The whole team's all excited for you guys. So it's really fun watching. So anyway, I appreciate you guys jumping in and doing it

and not stopping and iterating and tweaking. And I think you're such a great example for everyone else who are trying to help them understand like you guys can change the world if you're just willing to come out there and like just follow the process and just do it. Take the thing you already have inside you that you're great at and then we just give you the process to get your message out to more people.

I just want to thank you for putting a program like this together. I think you have so much knowledge but to put it down to the level where you can pick it up and do this and make $10,000 that quickly and I think you understand how much of a change that does for people. so thank you for that Yes, awesome. Thanks guys if you want to follow you and they want to see a webinar where they go to Jump in webinar. Okay I'm your first AV partner Are you go to?

Well pack the well twins calm back slash how to invest Yep, and if you want to follow us on YouTube, it's at WealthTwins on YouTube. Very cool. Well, glad to have you guys here. Glad to have you in Boise and I hope you enjoy the rest of the event while you're here. Thanks for being here. And that's it. Go check out our stuff you guys.

And yeah, you're awesome. Thank you. Thank you for having us. Yeah.