Marketing Secrets with Russell Brunson - Funnel Builder Certification Program

Episode Date: June 13, 2022

Discover the 'perfect career' as a "work-from-home" funnel builder. Check out funnelbuilder.com/go to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to Smart Water Alkaline 9.5 plus pH with antioxidant, there's nothing to overthink. So, while you may be performing mental gymnastics over whether the post-work gym crowd is worth it, if you'll be able to find a spot for your yoga mat, or if that spin instructor will make you late for dinner again, don't overthink how you hydrate. Life's full of choices. Smart Water Alkaline is a simple one. Hey, what's up, everybody? This is Russell Brunson, and welcome back to the Marketing Secrets Podcast.

I hope you guys are doing amazing today. I wanted to actually share something really fun with you. So as you guys know, I think the last episode or two, I talked a little about the Funnel Builder webinar I was working on and all the, you know, dusting off the perfect webinar, plus adding some things and tweaking some things, and then really introducing this new opportunity to people about becoming a Funnel Builder. So the webinar went amazing. We signed up a whole bunch of brand new people into the Funnel Builder program. It was awesome. But I wanted to share here on the podcast for a couple reasons. Number one, some of you guys may want to become a Funnel funnel builder. And I think understanding this opportunity could change your life forever. So

I wanted to add number one. Number two, maybe you don't want to be a funnel builder, but you're like, I do need a funnel builder on my team. So you should listen to this and then have some of your team listen to it as well. And then if you guys are interested in certification, it's publicly closed, but I'll give you guys a backdoor link. So if you are listening to the podcast, let me actually pull me up right now as we speak. I think you go to funnelbuilder.com slash go. It'll take you to, yeah, there's a backdoor. So there's a backdoor if you want to get yourself

or somebody else into certification. So you can go there, funnelbuilder.com slash go. For those of you guys who are interested in getting certified or certifying someone on your team. And number three, some of you guys may not care about that at all, but you want to see me do the perfect webinar. You want to see how it works and the structure and the updates. I added some really cool things here that people were kind of freaking out about. So I think you'll enjoy it too.

But anyway, that's what this episode is going to be about. You have a chance to listen in behind the scenes. So it'll be a little longer one. But again, there's two or three different reasons to listen to it depending on who you are. But I think for all of you guys, there's something valuable you can get from it. So I hope you enjoy this episode. And with that said, welcome to the Funnel Builder training. So the big question is this.

How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. What's up everybody? What's going on? How are you guys all doing today? Before I jump in, if you can see me, go in the comments and say, what's up, Russell? Let me know if you can hear me, where you're calling in from. We got people. All right. I see the comments over here. What's

up everybody? First off, I am so excited to have you guys all here. We ended up just a few minutes ago, looked at the registration. We have over 15,560 something people have registered to be here today. We already have like, I don something people have registered to be here today. We already have like, I don't know, two or 3,000 who are in here with us. So welcome. Thank you guys for being here. Thank you for paying attention. Thank you for, I know some of you guys had to take time off. You had to move your lunch break and do different weird things to get here, but I'm just grateful for your time. I promise you I will not waste it. I am as picky with my time as anybody. And so I want to make sure that the experience you guys have for the next 90 minutes or so,

maybe two hours, I don't know how long we're going to go. It's going to be a lot of fun though. I hope you guys enjoy it. Like I said, I'm here to serve you guys and give you guys some ideas and hopefully open your mind to some insane opportunities, insane things that are happening in the world and how you guys can step into those things. And so I'm excited for you guys. Like I said, I've been working on this for the last, honestly, like three or four months

I've been working on everything. But the last seven days I'm working on this presentation. So I wanted to give you something that literally is going to open your mind. It's going to change your life. It's going to help you to see things differently. And that's my goal with this whole presentation. So I've got slides, I've got like cardboard cutouts. I've got things I'm going to show you. We've got guests coming on here at the end. A whole bunch of people who are doing this as a profession that wanted you guys to actually meet and get to know. So I got some of those guys coming on at the end to tell you their stories about how they're funnel builders and what they do and how they do it. We've got a couple of people, guests, who are actually in the house.

They're going to be coming in here as well. It's going to be a lot of fun. So hopefully you're excited. Hopefully you're ready to be entertained, have some fun, have a good time. Also, hopefully you've got a pad of paper, a pencil, or a marker or something to take notes because I'm going to be sharing a lot of things. I'm going to try my best to talk slowly, but the more excited I get, the faster I'm going to talk. And so it's kind of up to you guys to pay attention. Is that okay?

But I'm going to do my best to try to talk slow and clear. But as you can tell, I'm really excited about this stuff. And I've got a lot of stuff to share with you, and so I don't want to waste anybody's time. So worst case scenario, if we happen to get a replay, then you can watch it later. But do not miss anything. Stay glued to me. If you've got your phones, turn Facebook off to get a replay, then you can watch it later, but do not miss anything. Say glued to me. If you've got your phones, like turn Facebook off, notifications, Instagram, all the stuff, turn it all off.

And let's just focus. I want you and me to have a conversation here. I want you to pretend like you're here in Boise in my office or sitting down. And I'm like, Hey, I got to tell you guys about something amazing. This is what I believe is probably the greatest opportunity of any of our lifetimes. Bigger than, and I'm not saying this like in hyperbole or whatever. I'm not like bigger than Bitcoin, bigger than real estate, bigger than anything for you guys who are here today.

And so pretend like we're sitting here across the table and I'm telling you about something I know for a certainty is true, okay? I've been in this funnel game for a long time and I know that right now, more so than ever, becoming a funnel builder is the thing that's going to change a lot of your guys' lives. So that's what I'm going to talk about. We're having a one-on-one conversation. I'm hanging out with each and every

one of you guys. And I want to have fun. Make sure you are commenting in the comments. I can see right here on the side screen. I can see all your comments. So as you go and you say stuff, comment over there and let me know. I'll be reading them. I'll be reacting. I'll be going to tweak things based on the things that you guys are saying to make sure you guys are getting everything. And it's going to be so much fun. So you guys ready for this? If you are, go to the comments and say, Russell, we are ready. We're ready to have some fun. Have ready for me to drop some fire. I'm not careful. I'm gonna lose my voice before we're done.

Okay. So the presentation again today is called Funnel Builders. And I told you guys, this is not like a web class or a webinar, like a typical thing. This is a meeting. And I want to talk to you guys about something. And you guys saw the headline when you register for this webinar. The headline was help. Help.

I need Funnel Builders ASAP. And this is not me just joking. This is something that is very, very true. We have so many people joining ClickFunnels every single day. I'm gonna share the stats and numbers here in a minute. But they're coming in, and it's interesting because most of them don't wanna learn

how to build a funnel. They just wanna funnel. And that's where you guys come in. Okay, now before I jump in, I wanna get some of the legal stuff out of the way because I had people ask me, like, Russell, are you hiring for Funnel Building jobs? Like, no, that's not, this is not like me hiring you

or giving you a job or any of that. This is to help me understand that there's this huge demand and, uh, for people who want funnel builders and the supply of funnel builders who are good is very, very, very low. And so I want you to understand a couple of things. Here's my, here's my disclosures disclosures before we jump into this. Number one, this is not a job. I'm not offering you a job. Okay. I'm teaching you guys about a skillset that you can learn. Now with this skillset, there's a lot of cool things you can do. You can go and get a job. In fact, we've got, I think,

seven or eight full-time funnel builders on my team. So this is the job that you, if you master this, most companies need a funnel builder. And like, this is the job that you can use. But I'm talking to you about the skill set of funnel building, okay? You can use that skill set to get a job.

You can become a freelancer, build funnels for people. You can start an agency. You can work in an agency. There's a whole bunch of opportunities that open up to you when you start understanding this. Okay, and many people have already made this their full-time career. In fact, a bunch of them, at the end of my presentation,

I've got, I think about a dozen of them are gonna jump on here and actually tell you their stories, how they got into it, what they do, and all that kind of stuff, and you guys are gonna love it. From people from like, some people are just doing it on the side. You know, they're trying to get like some side hustle

and they do one or two funnels a month for extra money. Others who like, this is a full-time thing, they do it 40 hours a week and others who built huge agencies, they've got 20 or 30 funnel builders working for them. And they're the ones pulling the strings and managing entire huge operations. Um, and so this can become your career. If you master the skillset, and that's what I'm gonna talk to you guys about today is the skillset of funnel building. And again, I'm not here to make, to not making or implying any income claims. I'm gonna do my best, not talk about money at all because, um, that's not what this is about. In fact, if I would say, Oh, funnel builders charge X amount for a funnel, like that's not even real because the very

beginning, when you first started doing this, you're not going to be any good. And so you're not gonna be able to charge $25,000 for a funnel. You might be like 50 bucks for a funnel cause you're bad at it. Right. But after you get better, you can charge more and more and more. And so I'm not going to put out any income claims or money things, um, because that's not what this is about. This is about helping you understand the skillset. And then just like any profession, the better you get, the more you can charge with that skillset. Okay. Now, before we get started, I also want you to know that the point of this presentation is not to sell you guys on funnels. Okay. If you're like, what's a funnel, Russell? Like we'll get a little

bit into that, but I'm not here to sell you on funnels. Okay. We've already kind of proven that funnels are the best way to drive traffic and sales online. Like it's, we've done so many tests, so many, I could drop like 400 slides of just proof. We did like before and afters like this company versus this company. Like we took a website turned to funnel and like blew up the company. So I'm not going to talk about that. My goal is not to sell you on funnels because we already know that the greatest thing since sliced bread, um, it's already been proven over and over and over again. That's not my goal for today. Okay. Um, we already know, and all of you guys who are here know that literally having a funnel when you're competing against somebody else in business is having, it's like having, um, it's like bringing a knife to a

gunfight, right? Like you're going to win. It's so much better. It's just a better way to do it. So I don't want to spend time on that. I just want all you guys to assume and be on the same side as me. Like funnels are the greatest things to slice bread. You guys agree with that? If you do go to the comments and say funnels are the greatest things to slice bread. As I looked over, somebody said, slow down. I'm like, okay, I'm trying to, I'm trying to slow down. Okay. All right. Okay. Let's go. You guys said, all right. Um, we'll keep going with this. So, uh, like I said, I'm here today for, for your guys' help. Okay. And, uh, our staff today, we were pulling a stat to see how many people per day start setting up a ClickFunnels account. And on average, we did like, um, you know, some days it's, it's a thousand, this is 5,000, but the average is about

1,823 people per day are signing up for a ClickFunnels account. 1,823 people per day. Okay. So I did the math on that a second ago. I said, okay, well, if you times it times seven, that's 12,761 people per week are signing up for ClickFunnels. If you're over a month, here's my little notes here over a month, that's 54,690 people who are signing up for ClickFunnels viewed over a month. Here's my little notes here over a month. That's 54,690 people who are signed for ClickFunnels viewed over a year at 665,395 people who are signing up for a ClickFunnels trial because they want to have a funnel. Okay. And that's what I'm here for because so many people, they just need help actually building funnels out. Okay. Like I said, these businesses are coming in here. All they really want is they want to funnel. It's kind of like, if you guys ever heard that

analogy before, um, where they say people go, they buy a drill, but they don't actually want a drill. All they really want is a hole in the wall. Right. And that's kind of what's happening here. All these a hundred thousand plus people are coming to click funnels and signing up, right? They're coming for click funds, which is the drill, the thing that builds the funnel, but all they really, really want is they want a hole in the wall. All they really want is a funnel. Okay. And that's where this huge opportunities come from. Okay. These people are not here to learn how to build a funnel. They're here because they just want a funnel. You guys understand that? Like that's where this huge opportunities come from. Okay. These people are not here to learn how to build a funnel. They're here because they just want to funnel. You guys understand that?

Like that's the big opportunity here. That's what we're finding is all these people are signing every single day and they're like, cool, I want to funnel. I'm like, hey, I'm gonna teach you how to build. Like I don't have the time or the effort, the energy to learn. I don't want to learn. I just want to funnel. That's why I'm here.

And they're like, do you guys build funnels? I'm like, no, that's not the business we're in. Like we have software and training. And they're like, well, we just want somebody to build a funnel. Who can build a funnel for us? And I'm like, I don't know, go Google it. Like, you know, and it's interesting. Like that's the biggest question we get by far hands down from the thousand plus people that are signing up is I just want somebody to be building me a funnel.

Who can do it for me? And we don't know where to send them right now. We're just like, I don't know, go, go, go search for somebody. Okay. And that's why this opportunity is so big and so huge. I want to share with you today. Okay. So the title of my presentation is Discover the Perfect Career. And I call this the perfect career because this is something, again, you can work from home. You can work on the road. You get to know cool people. It's awesome. So we're going to help you discover the perfect career as a work-at-home funnel builder that lets you earn an income and build your own personal empire at the exact same time.

I'll talk about that here in a minute because some of you guys are like, oh, this is cool, Russell, but I don't want to be a funnel builder for somebody else. I'm building my dream over here. And you can actually do both at the same time. I'll talk about that here in a minute because there's some of you guys like, oh, this is cool, Russell, but I don't want to be a funnel builder for somebody else. I'm building my dream over here. And you can actually do both at the same time. You can learn while you earn or earn while you learn. I mean, and so we're talking about that. And the other cool thing, I'm gonna show you, I'm gonna show you proof and data that this, uh, this profession, this skillset actually works better and pays more during times of recession and times of inflation, which is really, really good for all of us. Because right now, as you know, we're literally in the middle of a recession. Inflation's going nuts like it's never done before.

And so I'm always looking for what are the opportunities that during times when they get crazy are safe to give me and my family security. So I don't want to stress about what's going to happen if this happens. This happens, right? And so this skill set is something, like I said, it works better and pays more during recessions and times of inflation. Okay. So to start off with, um, a lot of you guys know that at funnel hacking live this year, Todd Dickerson

and I got on stage and we announced something really, really cool that we've been working on and it's click funnels 2.0. I know some of you guys are like, when do we get 2.0? And it's coming soon. In fact, um, we've got our first beta groups been going through for the last three months. We're opening the beta group for everyone who's at funnel hacking live. That beta group's opening, I believe June 6th. So we're like a week away from that opening up where they're all going to be coming in there. All of our certified people, certified are going to be in there in less than a week. And so ClickFunnels 2.0 is here. It's amazing. I'm having so much fun with it. You guys are going to love it. But I wanted to share

this because this is what's causing most of the big, like the demand is this process and what's about to happen, okay? And so I'll talk about that. In fact, I have a, I made handouts for you guys. So you can go if I show you this. So this is the board I make. So look at this thing right here. Who here knows what this is? Hopefully you guys can see this right here. Who here knows what this is? If you do in the comments, post in the comments what it is. All right, some of you guys are like, I have no idea. Some of you say it's the chasm. Okay, this came from a book called Crossing the Chasm, but this right here is the technology adoption life cycle. And in a minute here, I'm gonna ask you guys

where on this life cycle is ClickFunnels, okay? But before we do, I want to kind of tell you guys some stories. So if you look at this, this shows what happens to basically all tech companies as they go through this process and go mainstream over here, okay? And so what happens is the first company comes in and the first people come in are the innovators.

These are people who see the new thing like, oh, this is so cool. And that's the first segment of the market. It's like 2.5%. From there it goes to the early adopters, which is the next 13.5%. And then there's this big chasm, right? And business has to change to be able to cross the chasm where they get the majority of their business. So a couple of companies that I'm sure you're familiar with. One of them was Apple. Apple is a really good example of this, right? Apple launched these cool Mac, the Mac computers, and then this cult following, right? The cult following is built right here between the innovators, early adopters, and they loved it, but they were kind of stuck, right? It wasn't until Steve Jobs came out and announced the what? The iPod? Boom. Then it

crossed the chasm and became Apple. The first company to make like, what, $2 trillion in value, whatever it was, right? Same thing happened with Tesla. Tesla first came out with the Roadsters, right? And they were expensive. They came out there and they built this cult following who loved that car, right? And that's how it started here. And it wasn't until I think the Model 3 came out that boom, it crossed the chasm.

And now Tesla is the biggest company. Elon Musk is the richest man in the world, right? Because of that. And so that's what happens to all technology companies. They start with the product, the product innovates, and eventually they get across the chasm and move into the majority. So my question for you guys is,

where do you think ClickFunnels is right now in this life cycle? Curious what you guys think. Someone said Apple who? Apple who, you mean ClickFunnels. Yes, okay, so you think about this. ClickFunnels launched initially eight years ago, and I lived this.

The first little bit, for only people that came in initially, the innovators, were people that were internet marketing nerds like me, who were like, this is so cool. I was custom building all this stuff before, I knew ClickFunnels. And they all came in first.

And then we promoted and marketed really, really hard to get all the early adopters. And you guys are all, who have been part of this movement, have been the early adopters. Like this is where we're at right now. And right now, ClickFunnels 1.0, which has been amazing,

it's got us to this point. That's when we started building 2.0 like a year and a half ago, almost two years ago now, because we knew that for us to be able to cross the chasm, we had to make some changes. Now 2.0, which has been amazing. It's got us to this point. That's when we started building 2.0 like a year and a half ago, almost two years ago now, because we knew that for us to be able to cross the chasm, we had to make some changes. Now, 2.0 is coming. It's very, very soon. We're about to launch this new platform, which we're so excited for. And when we do, we're going to be moving to this part, which means this opportunity, which is already insane, right? 1,800 people a day signing up for it. When it moves to the other side of the chasm, this opportunity is going to dramatically,

exponentially grow. And so I'm trying to prepare you and me and everybody for this. So that when we cross the chasm of 2.0, we have people ready and in line who can actually help us build funnels for the influx and even more people coming in. Does that make sense? So that's why this opportunity is so big. It's so important. Like this is why like I'm freaking out. I stopped everything. My entire team for the last two weeks. I'm like, we have to get this word out to get the process started. So we have these people ready because the second 2.0 goes live, um, it's going to be too late. And so that's why we're here to prepare you guys, get you ready to be funnel builders for this new segment of people that are coming in. Okay. So again, this is where, um, where we have been in the, in the early adopter phase.

And now we're about to move over to the early majority. Uh, and it's so exciting and I'm so excited for you guys as well. Okay, so I want to tell you guys my story. Like when I first discovered Funnels, I'm sure all of you guys went through this experience. But I remember when I first discovered Funnels, I was in college. This is actually a picture of me at my college graduation, May 14th, 2005.

I graduated with a whopping 2.38 GPA. Please don't show my kids this because I want them to get good grades and I want them to be like, man, my dad was really dumb, but I really struggled in school. Okay. But during this time, while I was in school, I was wrestling. And then I figured out this thing called a funnel. We didn't call them funnels back then, but you probably heard my story. We made my first product, turned to a funnel, we launched it and I became obsessed. And I started like, I like, I remember the very first time a potato gun funnel worked. I was like, this is the greatest thing in the world.

This will change any business. And I started applying it to business after business, after business, after business. And I had so much fun with it. And I'm curious for you guys, like, do you remember when you first discovered funnels? Like the very first time you ever heard about it? I'm sure the first time you heard it, you're like, I don't know what else I was talking about. Is the funnel cake? Is this a, like, what does he even say? He talks too fast, right? Do you say funnel? Right? Like, was it for you? Was it a webinar like this? You were on a webinar with me or somebody else and talked about funnels? You're like, Oh, a funnel and that you have a light bulb moment. Maybe you're listening to my podcast and something happened. You heard

the podcast, like, Oh, funnel. You had the light bulb moment. Or maybe you're reading one of my books. Maybe you were a fun hockey. Maybe you're somewhere. I'm curious. Like for each of you guys, when was it that you had the light bulb moment? You're like funnels are the greatest thing in the world. I post in the comments. Like when it was, you had that first thing when it was like, boom, the, the mind blow for you. I want to hear when it was. Okay. Oh man, I wish I could read this fast. Last year, FHL, uh, YouTube, oh, YouTube video.com secrets, 10X event. Um, okay. All you guys have, everyone of you guys have a funnel story. So you know, this is the biggest thing, right? You had that aha. And you know that other people having every

single 1800 people a day or having an aha right now coming to me like, this is amazing. I need to be part of this. And they come in, they're like, but I don't know how to build a funnel. I just want one. Give me a funnel so I can just go and have it for my business, right? And so all of you guys discovered that. Now, after you guys discovered it, you started going in and you started hearing me talk about this, right? You heard Russell talk about you're just one funnel away, you're one funnel away. And you love marketing, you love funnels, and so you started building funnels. And I'm sure for most of you guys, you're somewhere in the cycle, right? Maybe you've been building three or four funnels, and so far it hasn't worked yet. And you're like, you love funnels. And so you started building funnels. And I'm sure for most of you guys, you're somewhere in the cycle, right? Maybe you've been building three or four funnels and so far it hasn't worked yet. And you're like, Russell,

I thought you started one funnel away. Which funnel is it? And you keep trying to funnel after funnel after funnel. Or some of you guys have launched a funnel, you had some success, but it wasn't like the big thing you wanted yet, right? But all of you guys are somewhere in there where you're trying to get your funnel. Now, this is the big aha. This is the big take I want to give to you. Okay. I still believe, and I will to the day I die, I believe that you're just one funnel away, but it doesn't always mean that funnel's for your business. What's up, everybody?

This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today, he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been

implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right?

Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable

and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue.

Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done.

I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right

seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, working genius, two G's in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one.

But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. You guys getting this? Okay. Your big one funnel might be somebody else's funnel, right?

One of the hardest things about business is you have to go and you have to create a product and a service and customer support and fulfillment. And like, there's a million different things, right? But what if you had someone else who already had all those things in place and you came in and you just built the funnel, right? Like, I want you to understand, like for a lot of you guys, you're just one funnel away,

but it's not your funnel. Somebody else's funnel. Okay. There is a funnel building backdoor. And that's what I'm talking about today. This backdoor to get into the funnel building world, to have success, to actually make money, to start making money while you're learning the principles of funnel building before you go out there and like test it a hundred percent yourself.

And that is the key way as understand. Okay. Now, how many of you guys know this guy right here, Steven J. Larson, you've probably seen him, his Facebook ads, his YouTube ads, you've seen him everywhere. Uh, he's one of my favorite people inside of our community. I love Steven. And some of you guys see this and you see the after picture of Steven, right? You see him on stage. He's got his two comic club award. In fact, I think he's launched like 50 something. I was listening to his podcast the other day. He's like my 54th product. I'm like, Holy moly. Right. And you see that you're like, Oh, how am I going to be like Steven?

I don't know how to like create a product and a business and a customer support and blah, blah, blah. It's overwhelming, right? But you see that. But what most of you guys don't understand is this is the after picture. I want you to rewind back six or seven years ago. I want to tell you about the before of Stephen. Because the before of Stephen is where most of you guys are today. Stephen came into this world.

He learned about funnels. He wrote my book.com secrets. He started going through some of the things he was learning. He's like, this is so cool. He had the aha, just like all of you guys have had the aha. And then he's like, but I don't have a business yet. Like, what am I going to sell? I don't even know what I'm going to sell. Right. He said, okay, well, while I'm trying to learn this stuff, I understand the principles of funnels. What if I started building funnels for other people and they paid me to build these funnels. And so while he was learning funnel building, and this is a random picture of him in a garage with his buddy cutting open an app, I don't even know what this is, but he was in here building funnels for other people.

In fact, it was our second Funnel Hacking Live, the very first Funnel Hacking Live Steve never came to. I met him, first time I've met him right here. I didn't know this at the time, he told me later, he's like, I did not have money to buy a ticket to Funnel Hacking Live. I didn't have money to have plane tickets. I didn't have money for a hotel room. Funnel Hacking Live. I didn't have money to have plane tickets. I didn't have money for a hotel room. So I traded funnels. I found a business. I said, look, I want to go to this event called Funnel Hacking Live. It's $1,000. A ticket is kind of expensive, but I know I'm going to learn some good stuff. If you will pay for my ticket, I'll build you a funnel. And he had one business say, sure. And they gave him a thousand bucks. He built the funnel and boom,

he had a ticket to Funnel Hacking Live. And then he's like, I don't have a way to get there. So he found somebody else and was like, hey, I need plane tickets to Funnel Hacking Live. If you pay for my plane tickets, I'll build you a funnel. I'm going to learn stuff. I'll come back. I'll build it. And somebody paid for his plane ticket in exchange for funnels. And he started trading funnels in exchange for money, for cash, for things he needed to be successful. So he was making money while he was learning this principle. Now, Stephen's actually here today. At the end of the season, he's going to come in and tell you guys his story because it's a fascinating story, but that's the before, okay?

He was building funnels. He was making money while he was learning this. Now, what's amazing about this, my favorite part of the story, while he was doing this, his skills were getting better and better and better. He built the first funnel, the second funnel, the third funnel. He kept building funnels. Eventually, I actually hired him to build funnels for me. It kept getting better and better and better.

And then guess what happened? One day, he had the idea like, I have a product I want to launch. And he didn't at that point have to go figure out how to build funnels. He had the skillset. He knew exactly how to do it. And then he said, okay, well let me take my product. I'll plug it into funnel and boom. That's how Steven went from like a brand new beginner entrepreneur to a two comic book winner like that. It's because he already had the skillset. So for you guys, when you become a funnel builder, you can build funnels for other people, right? You're doing it where you're getting paid to learn and to practice to get better and better and better while you're developing your product on the side

or waiting until like, when's the big opportunity going to come for me? Like, when's it going to be the thing that I'm going to do? Okay. And that's the power behind this. You guys like, like, I think most of you guys want to be a big entrepreneur on stage, getting awards, want to have your own business, your own company. Cool. You can do that, but don't wait for that. Like start building funnels for other people. Now make money now while you're learning this process. And then you've got the skillset to plug any product, any business into when you're ready. Does that make sense? Thank you.

He's excited. Okay. Um, now a couple of things I'll talk about. I want to talk about the other side of this. Cause right now the, um, I call it day, but they're the enemy, right? Um, the, the news, they don't want you to believe this. The news wants to be scared. And I didn't, I didn't really believe this back in the day.

I thought like, Oh no, the news is always positive and they're telling us the truth. And that's not true. In fact, the first time I actually understood this, this is one of my friends. His name's Ryan Holiday. He wrote this book called Trust Me, I'm Lying. And it says, as you can see here,

it's called Trust Me, I'm Lying, Confessions of a Media Manipulator. And in this book, he talks about how he would manipulate the media to do things that he needed to have happen, to sell products, to drive traffic, to get people elected, all sorts. It's a crazy book. Okay. But regardless, after this book, I was like, I don't trust any news. And I don't care if you're on the left or the right, like whatever it is,

they are not in like the business of making you happy and helping you know the truth. They're in the business of causing fear and commotion to, to push some agenda. So understand that. Okay. Cause they are the ones telling us like, Oh, it's bad time. There's a recession, the economy, like freak out, like hoard all's a bad time. There's a recession in the economy. Like, freak out. Like, hoard all your money. Store all your, like, that's the messaging they're giving you, right? But let me tell you the reality.

And this is like hard data. We did a huge data research. Check out one of the things we found right now. This is how many businesses are being built every single year, okay? 2019 with 3.5 million. 2020, 4.3. And 2021, 5.3 million companies.

2022, the estimate is 5.6 million businesses have been created, okay? Because you hear things like, oh, the great recessions, everyone's quitting their job, like the economy's horrible. It's like, no, these people are starting their own businesses at a rate that's never seen before, okay? I mean, it's 5.38 million people

started a business in 2021. And guess what all those people need? Funnels. This year, it's 5.6 million people can create a business. And guess what they all need? They need funnels. This is the greatest opportunity, the greatest time, like the worse the economy gets, the worse the recession, like, like all this stuff that's happening, the more businesses start getting traded because people are trying to figure out other ways. And so your job is to come and say, look, I can help your business to have the skillset that can blow up businesses, right?

And every year there's more and more and more businesses. And you don't need 5.6 million clients. You need one or maybe two to have a lot of success. Okay. And so this is the real stats. So don't believe what the media is telling you. This is the reality. And this is why the opportunity is so powerful and so great right now. Okay. Now what, one thing, all these people, the 5.6 million people are starting businesses. One thing they all understand, they all believe is that old marketing does not work. They know that they know that like yellow pages and classified ads and newspapers and radio and TV, like it's not working. Okay, so they're trying stuff.

Like I was hoping like, well, I don't know what's gonna like drive traffic, but I don't know. So they say start trying things. In fact, this is a really cool case study. Some of you guys have heard of this company called FiberFix. They created this really cool product. They put it in like Home Depot and Lowe's

and things like that. And they put it out there and started selling it. And they made some sales organically. And they thought, we don how to blow this up online because we know this is a big opportunity. And so what they did is they went and they hired the Harmon Brothers. And the Harmon Brothers are some of the best video,

like viral video creators on the planet. I don't know what they paid for this. I know I've hired Harmon Brothers a couple times. They usually charge about half a million dollars to make a video like this. So they made this video for Harmon Brothers, Harmon Brothers made this video for them. And they launched it, The video went viral,

driving traffic to their Amazon store. And guess what happened? Almost nothing. It was like crickets. Like they were driving it to this brick wall and people weren't buying. They're buying other products. Like it just, it didn't do very well, right?

And so they start freaking out. Like we spent half a million dollars on this ad campaign and no, like people aren't buying. What do we do? And so guess what they did? They came to somebody to know who happens to be a funnel builder. And they said, Russell, you're a funnel builder. Nobody's buying. We have tons of traffic, but nobody's buying. Can you help us out? And I said,

I would love to help you out. So I took this concept and we ended up building out an actual funnel for them. Oh, lo and behold, a funnel. Who knew it works? We built a funnel for them, built out the funnel. We kept the traffic from that video coming. We started driving this funnel and guess what? Boom, this company exploded overnight because we had a funnel for them, okay? And eventually they actually built up so big they actually sold the company, cashed out, made a ton of money. But the funnel was the key, okay?

So all these businesses know they need to be driving traffic online. They're buying Facebook ads and YouTube ads and most of them are losing money every single day just like FiberFix. You come in and you build a funnel for them and all of a sudden you're like a magician. Like, what did you do?

We have more sales, more traffic. Everything blows up because of you and your skillset. Okay. And that's the power behind this. Now here's one of my favorite stories. This is a guy named Sam Brandon. And Sam actually lived out in San Francisco during the gold rush era. So back in the, whatever it was, eight, the 1800s. And, um, during that time, there was a lot of gold fever, right? Everyone's looking for gold. They're trying to find, they're trying to find gold. And Sam Brandon had a really good idea. He said, all these people are searching for gold. He's like, I want to be the person who provides the tools. So he went around ahead of time and bought all of the shovels and the picks and all the gold mining tools, bought them all and brought them to his store. So his store was

the only one that had it. Then he walked out and he got some gold dust in his hands and he'd walk around and he'd yell off top of his lungs, there's gold in the American river. There's gold in the American river, right? He'd yell these things out and all these people started freaking out and running around and they would run to his store because he was the only one that had the picks and the shovels. They bought all the picks, they bought the shovels, went out and started mining for gold. And Sam Brennan became San Francisco's first millionaire. Okay. You guys catch that? Right? Everyone's out mining for gold, but he was the one that provided the tools, the picks and the shovels. And he was the one that became rich. Okay. And we're going to understand this

because as we talked about right now, there's 5.6 million people starting their own businesses. They're all going out there panning for gold. Okay. You guys have this unique opportunity to be a shovel seller where you're the one who can sell the shovels, the picks, the tools, the things they need to be successful. And the reality is most of you guys make more money by selling the shovels than you would by starting a separate business. Like that's the power behind this. You guys understand that? It's like one of the biggest wealth transfers of all time. Okay. Everyone's out there mining for gold. 5.6 million people out there mining for gold this year. And you're the one that have the

ability. If you become a funnel builder, you have the ability to be the ones giving them the shovels, the picks, the access to do that and become super wealthy during that process. Does that make sense? Okay, you guys getting this? You starting to understand the power if you are getting this? Let me know in the comments over there. All right, you guys are getting it. So exciting, so exciting.

Okay, now again, I know right now some of you guys are like, this is awesome, Russell, but I've been watching the news. I've been hearing things. I see it in my Facebook feed, my Instagram, my Twitter. Like, is this time to be scared? We should be like, you know, businesses are failing. Everyone's like, yeah, they are, but like that's why they need your help the most, right? There's all this fear happening. And I want you guys to understand, my Instagram, my Twitter. Like, is this time to be scared? We should be like, you know, businesses are failing every week. Yeah, they are. But like, that's why they need your help the most, right? There's all this fear happening. And when you guys understand, once again, like, like they don't want you guys to be in a spot where you're going out there and

doing these amazing things. Okay. The, the news, the media, like they benefit from you being scared. Okay. Now about two weeks ago, I had this really cool chance. You see this picture here. Tony Robbins flew all of his top affiliates and partners out to, this is his studio in Florida. We all flew out there and we had a chance. It was like 15 of us to sit at Tony's feet and he sat there for seven hours with Tony. And it was cool because we got to ask Tony any question we wanted. So I asked Tony my question. Every person had a chance to ask the question. Tony spent an hour with me just drilling down on my question. It was crazy. Okay. Now I want you to imagine this. Tony Robbins finds the biggest affiliates and partners out to the spice. He's got seven hours with us. And to start this meeting off, he's like, before we get started, he's like,

right now the economy's crazy. He's like, I need you guys to watch this video. And it's like a 25 minute video. He's like, why don't you watch this video? This is the most valuable, most important thing I can give you right this minute. And I was like, okay. So we watched this video and it was like video from Warren Buffett talking about the economy and what we needed to focus on. And I was like, okay. So watch this video. And it was like video from Warren Buffett talking about the economy and what we needed to focus on. And it was crazy. And now can you guys imagine like, imagine being in this room, right? With 15 of the top affiliates in the world, Tony Robbins, imagine being like a fly on the wall sitting there listening. And Tony's saying, look, you guys, we're about to go into the biggest recession we've ever seen. This is the nugget you

need to know. How many of you guys would love to bend in that room and like hear what Tony had to say? Yeah. You guys are all freaking out. Like I want to go. What did he say? Okay. Well, unfortunately we don't have time for me to show you the whole 25 minute video, but I took the 25 minute video and I carved down to like less than a minute. The biggest takeaway. Do you guys want to hear like the biggest takeaway I got? It's simple, but it's so powerful. I don't want you guys to miss this. So, um, cool. You guys want that? Sweet, so sweet. Okay. So check this out. So this is, um, the video, it was Warren Buff was Warren Buffett and Charlie Munger talking about the economy, the state of things was happening. And there's this one minute clip. So I'm going to show you guys this clip and I'm going to talk about

the big aha. I want to make sure you don't miss from it. Okay. So here we go. The best investment against inflation is to improve your own earning power. Yeah. Your own talents. Very few people maximize their talents. And if you increase your talents, they can't tax it while you're doing it. They can't take it away from you. So if you become more useful in your activities, your profession, doctor, lawyer, whatever it may be, that is the best protection against a currency that might decline at a rapid rate. And the best investment, passive investment, I think is a good business. If you own an interest in a good business, you're very likely to maintain purchasing power no matter what happens to the currency.

But it's interesting, in the United States, the value of the dollar since I was born is declined by 94% to 6 cents. So inflation is a very cruel tax on people who believe in fixed dollars, but things can work out pretty well even during inflationary times. I mean, if somebody told me when I was born, you know, that the dollar bill is going to go to 6 cents, I might have said, you know, let me go back. I'm not interested in emerging into that kind of a world, but actually it's worked out pretty well. So I have no complaints. All right. Did you guys catch that? The two things, there's two things to protect yourself against all inflation and all the craziness is happening. Number one was Matt, like improving your own skillset, right? Your skills. It doesn't

matter if the dollar goes up or down or changes, whatever, like your skillsets, things that pay you no matter what. So getting better and better, like focusing on increasing own skillset, right? Your skills, it doesn't matter if the dollar goes up or down or changes or whatever, like your skillset's things gonna pay you no matter what. So getting better and better, like focusing on increasing your skillsets, number one. And number two is focusing on your own business. Those are the two things, or attaching yourself to a business that's successful. Because those things, even if the money volume,

like if everything changes, those are still gonna be there. Your skillset's still there. And let's say the dollar disappears, and instead we're gonna be trading and bartering, whatever, like your skillset is the thing that gives you that, that, um, that power. Okay. So that's the key. That's why I wanted to like, just emphasize this to you guys understanding like right now is the time for you to master your skillsets and to attach yourself to successful businesses. If you do that, that's

how you're going to protect yourself and your family over the next three to five years. It could probably get a little crazy. Okay. So I'm putting it out there to just help you guys understand that now. So the question then I out there to just help you guys understand that. Now, so the question then I want you guys to understand and like the point I wanna make is that what is the most valuable skill to every business? Okay, the most valuable skill every business has is they need a funnel builder. Now, what is a funnel builder?

A funnel builder is a rainmaker, somebody who can make it rain, okay? You guys seen the little pictures like making it rain, okay? But a funnel builder, a funnel builder in any company is the person who comes in and is able to turn all the traffic into cash for the business. It's the most vital, most important role in the entire business is that of a funnel builder or a rainmaker. Okay. Now I'm sure there's one more quick video from Garrett White talking about the time he had the aha of like, Oh my gosh, like I need to be focusing in marketing and building funnels because that's the key. Okay. So I'm gonna show you guys this

really quick video clip and we'll come back and start getting deep into exactly how to do this for you and for your potential clients. Let me tell you a story. I found a book in the business section and it was called 30 days to grill marketing by Glenn Livingston. This was the first time I'd read this book. I had actually never studied marketing in my life. Now you heard the story that I had hundreds of employees. Yes. And we were running successful businesses and we were getting tens of millions of dollars. And I had never once considered that I was a marketer. And it's 30 days of simple things that you can do day over day over day.

And for the first time the light bulb goes on. Wait a second. The way you control the game is you control the rain. Being a marketer is the capacity to take a message and place that message into the marketplace, grab people's attention and pull them in a direction. I had never once considered that my skill set should be focused on this idea of mastering marketing because the story I told myself was that I am a businessman. I had never stood up and said, I am a marketer. I'm going to learn this and I will bleed to make this happen.

And it started with a change, which was, am I a businessman or I'm a marketer? I am a marketer. I wake up and the first thing I ask is, how am I going to make it rain? Every day in my businesses, how am I going to make it rain? Not a day goes by, not Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. Where I wake up and say, how am I going to make it rain? Because we can't make it rain. Your funnel is worth nothing. All right. You guys getting this?

The rainmakers, they're the people inside of a business that can drive traffic, drive sales. Okay. So if you want to win the game, you have to learn how to make it rain. Okay. So for Fiberfix, I came in, they were struggling, not having any success. They couldn't make sales online. We came in, provided the funnel and boom, we made it rain for that company. Okay. So for FiberFix, I came in, they were struggling, not having any success. They couldn't make sales online. We came in, provided the funnel and boom, we made it rain for that company. Okay. That's what a rainmaker is. So rainmakers, any person who brings clients, money, business, or even intangible prestige to an organization. And that's what you are as a funnel builder. You are a rainmaker. Okay. Well, you guys understand that. So I'll tell you the story. This is Stephanie Blake. Some of you guys know Stephanie. And actually Stephanie is going to be coming out

at the end of the webinar to tell you some more of her stories. Her stories are fascinating, but Stephanie is really fascinating because when she first got into this whole funnel game, um, I did a webinar, right? This man, probably six, seven years ago, she heard about, she decided she wanted to become a funnel builder and she started doing this. And one of the very first funnels she built, um, she didn't, she, she, um, and I'll tell you the rest of the real, but later she didn't charge for it. She built it because she wanted to prove that this funnel thing would actually work for a business. So she went out there and she built a test funnel for a chiropractor.

She gave it to him as a gift. I hears, and it was actually said it was a chiropractor. She'd been to a couple of years earlier and she wanted to test this funnel thing out. So she's like, Hey, can I build a funnel for you? And the guy's like, sure. She built a funnel, gave to the person, helped launch it. And it made, uh, and, um, that funnel got her, uh, got this chiropractor 86 customers, right? Stephanie made it rain for that person. 86 customers, each of these customers an average initial patient value between 1,000 and 1,500 bucks.

You can do the math on how much money that made the chiropractor, but she literally came in there, created something out of thin air the chiropractor didn't have, gave it to him, and boom, 86 customers started falling from air, right? Rain, she's the rain maker, right?

So Stephanie is a funnel builder. I want you guys to understand that, okay? Now, why is Stephanie a funnel builder? Because she knows how to make it rain. This is the skill set. This is the thing that you are bringing to the marketplace. This is why this is such a valuable thing because if you can come in and say,

hey, business who's struggling, let me get you 86 customers that fast, like that changes everything for them, right? And as a rainmaker, rainmakers are the people inside of business that make the most money because they're the ones who make it rain. They're the ones who bring the money, the cash, the customers into a business. Okay. And now another option you can do it. No, it doesn't know as

someone who's one of my favorite people. I had a chance to interview him on stage. Uh, at the time he was 14 years old when he did this interview and he was someone who like, he didn't have his own product or service. We found somebody else and he's like, I'm going to build funnels for this person. And this is like a 15 second clip, but it's like the, my favorite part of this interview. Cause I was, I was just like, first off, fascinating. Like you're a 14 year old kid. You're literally building funnels for other people. And I asked him like, how much money do you charge for a funnel? And I want you guys to hear what his response was because it's, it's so powerful and so cool. And it's the reason why if you master the skillset, you can literally write your own paycheck for the rest of your life.

I know you've built funnels for yourself and for other people, but when did you kind of decide like, I'm going to build funnels, you know, for Caleb, obviously, but other people like, what was the reason why you kind of made that decision? I like building funnels for Caleb, working with him and like not having to like worry about my own product. Like he worried about the product, um, fulfilling it, et cetera. All I needed to do was do the marketing, which is what I was really passionate about. In about June of 2018, I started my own agency. How much do you charge somebody to build a funnel for them? If someone wanted to work with me,

I honestly would probably only work with them if I got a certain amount of equity in the business. He's negotiating equity already. I love it. Okay, this is the power of the skill set, right? Noah's a funnel builder. Why? Because he knows how to make it rain.

So much so that people are giving him as a 14-year-old kid equity in their company because he knows how to make it rain. That's why you guys have to master and learn the skill set because it's the most profitable thing for any company, any business you want to go into, okay?

Now, the best way to become a rainmaker is become a funnel builder. Does that make sense to you guys? Hopefully, I'm driving this point down. I want to sell you guys on the fact that this is what you need to be doing before I get into the how-tos, okay? So who here wants to become a funnel builder. Does that make sense to you guys? Hopefully I'm driving this point down. I want to sell you guys on the fact that this is what you need to be doing before I get into the how-tos. So who here wants to become a funnel builder?

If you guys want to become a funnel builder, type it in the chat. I want to hear it. Who are my funnel builders? We got yeses, yes, yes, yes, yes, yes, yes. Okay, if you want to be a funnel builder, okay, this is the thing. If you want to be a funnel builder,

everyone, wherever you're at, tap yourself on the chest right here and say, I'm a funnel builder. I can't see you guys, but I want you to do it. Literally tap yourself on the chest and say, I'm a funnel builder. Right now. I'm going to do it again. Tap yourself on the chest right here and say, I'm a funnel builder right now. I'm going to do it again.

Tap yourself in the chest and say, I'm a funnel builder. Okay, this has become part of your identity. If this becomes part of your identity, you guys can do this. This is not something that's that difficult, but it's got to become part of your identity. So tap yourself in the chest right now and say, I'm a funnel builder. And then type in the comments, say, I am a funnel builder. All right, we've got, looks like 1,000, 2,000 funnel builders here. All right, okay.

Well, that's the game plan, you guys. I'm gonna jump into this then. So again, this is the most valuable skill set you can learn today, period. Okay, I can't think of anything more valuable, more powerful that you can learn than this, okay? I tell my kids, it's like, school's good. This is valuable.

This one is gonna change your life forever, okay? So my goal is this presentation, number one, is to help shine a light on this new opportunity for you so you guys are aware of it, you understand it. Number two, I'm gonna show you exactly how to do it. And literally by just watching this presentation, you'll have a chance to go and you can just go do it on your own, okay?

And so it's gonna give you guys the tools and the understanding you guys need to be able to do it. And then number three is that at the end of this, we're gonna be certifying a small group of people who wanna become certified funnel builders. I'm gonna be working directly with them to help them to get certified and help them get clients and things like that, okay?

And I call this the putting you on the bike, okay? And the reason why I say this, how many guys have ever, you know, you've been in this game for a long time. You listen to podcasts, you read the books, you've got, you've bought the courses you've got online, but you still don't have a funnel. You haven't been able to do this yet. Okay. My goal with this is not so much like have you, you know, read a book about how to ride a bike or have go to a course about ride a bike. Like I'm going to get you the certified programs, people who want to get on the bike and have me and my team, like actually help run and get you out the door. So for those of you guys who are like, we want Bike. I'm going to get you the certified programs for people who want to get on the bike and have me and my team actually help run and get you out the door. So for those of you guys who are like, we want help, I want to get this happening, there is an option at the end of

this to join a certification program, but it's not required. You should be able to learn just enough from learning you could do this on your own, or if you want, you can get certified, which I think would be really cool as well. So at the end of this, I will be offering a certification program. So there's the front. I'll be offering a certification program, and I want to put it out front. That way we can get down and focus because everyone on this webinar is like, what's he going to sell me at the end? What? And I don't want you guys thinking about that the whole time. So yes, there's certification at the end. It's $18,000 and that's it. Okay. Now that's out of the way. Can we get to work? Have some fun. Yes. Cool with that.

Actually, how about this? I want to have fun on this webinar. Like the more you guys comment in chat and I see like a bunch of people spamming the the chat, like spammers, don't be like annoying. Like I want you guys playing the chat the full out. I want you guys responding back to me just like we're having a conversation. So this is the deal. The more fun we have today, the more fun I have actually,

if we have a lot of fun on this, the more fun I have, I'll actually drop that price for you. If we don't have fun, you guys are just boring sitting back there like not paying attention. The price is 18 grand. But if you guys have fun and we enjoy this

and like I can teach you guys some cool stuff, you learn some cool things, we have a good time. I will drop that price. That sound good? That means if we have a lot of fun in the chat and the comments, you're going to go from 18 to 17 to 16. And like the price keep going down. Who knows how low it'll go. But if you guys are boring, then it's going to go back to the 18,000 and we'll leave it there. Does that sound good? Okay. Now one last recap before we go into this. This is not easy. This is not like, oh, Russell, I'm going to get quick, get rich quick. I'm gonna get quick easy. This is not what this is about. Okay. I'm not trying to give you guys some like magic pill. This is what this is, is the work hard and learn it in demand, a marketable skill. And if you get really,

really good at that skill, excuse me, if you get really, really good at that skill, you probably have opportunity to either get hired by someone, do it yourself, do it for other people. But I want to understand that success is not guaranteed and it's not even going to ease that matter. This is a skill set you have to learn. And the better you get, the more marketable of a skill you learn, the more marketable you will be as a funnel builder. And that's the key. Okay. So which one are you? I'm guessing if you're on this webinar, you're one of three people. In fact, we surveyed you guys as you were coming in. How many of you guys who are on this right now, you are a business owner, right? And you're here and you're like, I'm just here because I want to get a funnel builder.

Like, I don't want to learn this. I just want to be, I need to find a funnel builder. And that's why you showed up. If you're a funnel builder or see if you're a business owner, right? And you're here and you're like, I'm just here because I want to get a funnel builder. Like, I don't want to learn this. I just want to be, I need to find a funnel builder. And that's why you showed up. If you're a funnel builder or see me, if you're a business owner who needs a funnel builder, uh, let us know in the comments down below. Number two is you're a funnel builder, right? And you're like, I'm a funnel builder. I want to make money building funnels for other people. And number three is you're an agency owner. And you're like, Hey, I have a traffic agency or I have a website building agency. I want to add funnels as a service to my thing. Okay. Now, which one are you guys? One, two, or three? Comment down below if you're one, two, or three. Are we allowed to do one, two, two,

two, three, three? Okay. We got a mix of all of you guys. Someone said one, two, and three. Okay. Some of you guys are everything. Cool. So if you're any of these three people, then you are right. This is the right spot for you guys to be at. Okay. Okay. So you guys ready to start building some funnels? All right, let's go. Okay, so in today's short presentation, three things I'm gonna cover. Number one, I'm gonna show you guys how to write your own swimming pool. I'll tell you what that is in a minute,

but it's the Funnel Builder cheat code that'll help you to launch a new career fast. Number two, you're gonna learn how to get paid twice. You're gonna actually get paid to funnel hack, and then you're gonna get paid again to actually build the funnel. And number three, I'm gonna show you guys how to tap into the unlimited stream of people

who are literally begging you to build their funnels for them, okay? So secret number one, how to write your own swimming pool. Now this is what I get. And I call it the funnel builder cheat code that help you launch a new career fast. So this is a quote from, uh, Paul McCartney was actually talking to John Lennon and they were, um, making some plans and stuff. And, uh, they wanted to, to actually go and build a swimming pool. And so Paul McCartney told John Lennon, he said, how about this? Let's go write ourselves a swimming pool. And like, when I heard that quote, the first time I, that's so fascinating.

It wasn't like, let's go earn some money and ride a swimming pool and build a swimming pool. It's like, let's go write a song with our skillsets and it'll make us enough money. We can buy a swimming pool. Okay. And then the story behind this, he actually did that. Then they wrote the, they wrote the song help that went viral, whatever, or it wasn't viral platinum or whatever, made a ton of money. And then from that, they built their swimming pool. Okay. And so this is a quote from, uh, again, from John or the Paul McCartney said, John Lennon is going right. Yourself a swimming pool. Now that's what this funnel building process is about. If for you guys are thinking like, okay, what do I want in life? Like I have student loans that

pay off, right? Maybe I want to buy a car or something. You can literally say, okay, well, I'm going to go build the funnel for somebody and that'll pay off my student loans. I'm gonna go build a funnel for somebody and that'll buy my new car. Right. And And so I want you guys to think, what is your version of that? What is your version of riding yourself a swimming pool? A couple years ago, I had a chance to meet this guy right here, Robert Kiyosaki. He's the author of Rich Dad, Poor Dad. How many of you guys have read Rich Dad, Poor Dad?

This was the first entrepreneur book I ever read, and it lit me on fire. I was like, this is the most amazing thing in the world. And one of the things he said in here, he said there's a difference between people who are rich and people who are poor. He said people who are poor will look at something they want. They see a house or a car, they see a vacation they want to go on and they're like, oh, I can't afford that.

And their mind instantly shuts down. I can't afford that. He said that the wealthy, the rich, they think about things differently. They look at something like a house or a car or an airplane or whatever it is they want. And instead of saying, I can't afford that, they say, how could I afford that? Little difference, right? It's almost the same words, but little differences. Instead of, I can't afford that, it says, how can I afford that? And by asking questions, how can I afford that? All of a sudden the wheels are going to start spinning and opportunities start coming out, right? And so for you guys, I want you to think about like, for yourselves, like, why are you here? Like you came on this thing, this training

because you want something, right? You're trying to, maybe you have student loans that are heavy and you want to get rid of them. Or maybe you have a job you hate and you want to get out of that. Or maybe for you, like you want to buy a new car, a new house, like you've want something, right? You're trying to, maybe you have student loans that are heavy and you want to get rid of them. Or maybe you have a job you hate and you want to get out of that. Or maybe for you, like you want to buy a new car, new house, like you've got something, you want to take your family on vacation, right? So for you, instead of saying, oh, I can't pay for that because it's expensive, I want you to start thinking like, how can I afford that? And the question for you guys, if you have the skill set of funnel building, it's really easy. Like, oh, I'm going to go build a funnel for somebody. Steven Larson wanted to come to Funnel Hacking Live, he couldn't afford a ticket. So instead of saying, I can't afford that,

he said, how could I afford that? What if I went to my friend who needs a funnel and I had him buy my ticket and I built a funnel exchange? Boom, shifted the question, changed his entire life, okay? So for you guys, this skill set will help you to write your own swimming pool, right? It'll help you to do whatever your thing is you're looking for.

So that's what I wanna do with you guys is help you understand that you can write your own swimming pool, okay? So for each of you guys, real quick, want to take a second. Like what's your swimming pool? What's the thing? Like, I want to build a funnel because I want to be able to get this, they buy this thing or pay off this thing or whatever. What is your version of the swimming pool? Let me know in the comments down below. I want to see some of you guys, uh, someone said retire their parents, freedom. They want a house, pay off the mortgage, pay off the debt, trip to

Portugal. I want to go with you. Uh, paying bills. They want, someone wants a castle, student loans, a Tesla, join my family, buy a house, ranch, freedom. They're going fast. Retirement, vacation. Holy moly. Okay. You guys have, you guys have some big swimming pools. So there's a ton. There's like, I'm sure you guys in the comments, they're flying in your animal rescue. Very cool. You can do stuff with, with charities, with, you know, the things you believe in, the causes you believe in. Like when you understand the skillets, literally as easy, like John Lennon said, right, let's go ride myself a swimming pool. I'm gonna go build myself a swimming pool. I'm gonna go build myself a funnel. Okay. So step number one, here's the process. Again, this process is not difficult. Three steps. Okay. Step number one is you have to pick the type of funnel you want to master.

Okay. There's lots of different types of funnels. You understand that? Like there's book funnels and there's a bunch. In fact, if I go through here, here's someone there's squeeze, squeeze page funnels, there's survey funnels, there's summit funnels, there's challenge funnels, there's book funnels, there's cart funnels, there's paid challenge funnels, there's VSL funnels, the webinar funnels, there's product launch funnels, application funnels, webinar funnels, funnel hubs, and funnel stacking. Okay. We have a chance to see all of the data of all the funnel builders on this planet. These are the, whatever, 12 to 14 funnels that the majority of people are using okay so all you have to do is pick which one of these you want to master you don't have to master all of them by the way you

don't have to be good at every single type of funnel you just got to be good at one like what's one type of funnel you want to master so that's step number one is pick one type of funnel that you want to master okay step number two then is you have to go and get a result with that funnel aka you got to go work for free okay and. And I told you guys Stephanie's story early, but I didn't tell you the rest of the story. So Stephanie went and she built that funnel for the chiropractor, gave her the chiropractor, the chiropractor got 86 new clients, right? She made it rain for him. All these clients, all this cash came to his practice. And he was like, this is the most amazing thing in the world. How can I help you? And she's like, well, I don't know.

Do you have anybody else who would need a funnel as well? He said, yes, I do. And he called up all his other chiropractor buddies, got them on a little webinar with Stephanie. Stephanie came in and said, uh, let me show you the funnel that I built for your buddy. And she showed the funnel and then check this out from that one thing, from that one funnel she built, she gave away for free. She leveraged that, that, um, that result she got for the one chiropractor and she did a webinar with 10 of the chiropractors and nine of the 10 chiropractors signed up for her to become their to become a full-time funnel builder for them. And seven of them still,

this is like five or six years ago, seven of them are still with her today. You guys getting this? One client, she figured out one funnel type, she mastered it, she did it for free for somebody, and then she leveraged that and got nine other people to pay her to build the exact same funnel for them, okay?

How many of you guys have light bulbs going off here and you're like, oh my gosh, if I just got good at one funnel type and I go find two or three people to lead that funnel, I can make money off the thing that I already know how to do really, really, really well. Like that's the key, you guys. And again, Stephanie's gonna be on here

in like an hour from now, we're gonna have her come on and tell her story, but that's what we guys understand. Like the steps are simple. Master one funnel type, go and do it for free for somebody and then leverage that result over and over again, okay? And that's how Stephanie's become a rainmaker. Okay. So how much will people pay for a funnel? I get this question all the time. And the reality is this number changes. Okay. And a

lot of it depends on your skillset. When you're first getting started, someone might pay you like Stephanie zero. They didn't pay her anything. So she built the funnel, but then it worked. She proved she can make it rain. Then what happened? Then everybody wanted her to build funnels for him. Right? So you may not make any money from your first funnel, okay? Some people charge 50 bucks. I've seen a thousand. I've seen 5,000. I've seen a hundred thousand. Like it's different all over the place. It all depends on your skillset, right? You're the rainmaker. You build a funnel that generates rain. It gets people coming in. You can charge a lot more or like, no, you can literally take equity. Like here's, I'll build you a funnel,

but I want X percent of all the sales to come in. Okay. Because you're bringing the rain, you have the ability to negotiate like crazy. So it all depends on your skillset. Okay. Most of you guys can get started. Your first funnel would be really cheap or maybe no money at all.

But as you get better and better, you can ask for more money. Okay. So the first question for you guys is, well, which type of funnel do you want to master? Again, there's a whole bunch of them. But let's say, for example, you're like me and you're like, I love book funnels.

Okay. You guys know I've written a bunch of books, dot com secrets, expert secrets, traffic secrets. So for me, my favorite funnel. Okay. My favorite funnel is a book funnel. I love them. I like doing them probably because I like writing. Well, actually, I don't like writing books, but I like selling books. Um, and so book funnels are my favorites. So I'm gonna show how this works for me. So I have book funnels, right? And this is what one book funnel kind of looks like. It's not that difficult. There's one, two, three, four, five, five pages in this one funnel. Okay. Now, if you go through all my book funnels, right? And this is what one book funnel kind of looks like. It's not that difficult. There's one, two, three, four, five, five pages in this one funnel, okay? Now, if you go through

all my book funnels, you'll notice that all of them have the exact same five pages. They don't change. Like, this is what my book funnels all look like, okay? And so, step number one, like I said, you got to become good at a funnel type. So, for me, it's book funnels, okay? Now, next step is you got to leverage that. So, about the time I launched my second book, Tony Robbins was launching his book, money master the game. And I remember that they were getting ready for the whole launch. And I remember going to this page and I was like, Oh crap. I was like, interesting. That's the funnel page. You're gonna launch with Tony, huh? And I called him. He's like, yeah. And I was like, can I help you? Um, there's some things that we know about how to do book funnels that you are not doing at all. And I was like, can I help you? And he's like, sure. Okay. So again,

when I looked at the first time in my head, I'm thinking, ah, interesting. But in my head, what I'm thinking is like, like in my head, I'm like, we're screwed. This is like, this funnel is so bad. Like there's no way he's have success with it. So I came back to Tony. I know how to do a book funnel. Let me just take this over. I'll do it for free. Like, just please let me do it. So I came in, I built Tony's book funnel, he launched it. And then that book went on and became a multiple New York times bestseller. Um, and literally I just took that and worked for free. And for me, I use this because I want to get to know a lot of cool people. So I want to get to know Tony.

So I built a book funnel for him. Okay. I wanted to get to know Grant Cardone. So guess what I did? I was like, Grant, you got a book. I built a book funnel for you. He said, sure. And he put me on his plane.

We literally built a book funnel while I was on his plane with him, which is so cool. Okay. So I built Grant's book funnel. Bulletproof. David Ashby, the Bulletproof cookbook. I flew out to the Bulletproof Cafe in LA. We filmed the whole thing. We built the book funnel for the Bulletproof book launch, which was so much fun. Okay. So for me, like I love book funnels. So I'm just going to master that. And I can literally

use that to get into any door, to get to know any author I want to get to know. I'll build your book funnel. Boom. I become best friends with them. Right. I can find other authors and say, Hey, I built 12 book funnels like this, this, and this. Can I build a book funnel for you? I can literally charge whatever I want. Okay. So if the question for you is like, what kind of funnel do you want to master? Which one gets you the most excited? Okay. Again, there's a lot of them. Here's another one.

This is a product launch funnel. And how many of you guys have seen a product launch funnel before? Jeff Walker kind of made these things famous for those who know. So the product launch funnel is another kind. Now this is one of my friends, Kevin Richards. And Kevin, for whatever reason, he loved the product launch funnel. He's like, this is amazing. So he went out there, he did his very first product launch.

And the first time is always hard, right? You got to learn how it works and like what's page one and page two. And he studied it and figured it out and got it till it was perfect. They launched this first book, this first product launch funnel, and he had success with it. Okay. After he had, he built one, he had success with it. Then he took that and he started leveraging it. He would start going to all of the different internet marketing events that were happening. He'd go there, be in the audience with, you know, three or 400 people. And they're like, Hey, my name's Kevin. What's your name? And they say, and he's like, Oh, I build

launch funnels for people and guys and people are like, are you serious? Like, I do my launch funnel, do my launch funnel. And he started getting clients like crazy. He just went to every internet marketing event, told people he built launch funnels and everyone started giving his business. In fact, here's a few of them. He did for, um, like Jim Rohn, he did for Shane Lee Johnson, did for Brandon Bouchard, did for a success magazine, like all these other people. In fact, I asked Kevin before I said, how many, um, how many launch funnels did youailene Johnson, he did it for Brandon Bouchard, he did it for Success Magazine, like all these other people. In fact, I asked Kevin before, I said, how many launch funnels did you create? He said the first two years

after he did the very first one, the first two years, he did 32 other launch funnels. You guys getting this? Now, the first one was hard because he had to figure out all the strategy and understanding, but after it was done,

the next one, he's just like, I've already built it. I just gotta do the same thing, but I'm gonna change the branding and the logos and the videos and the messaging. But like, it wasn't, the second one was easier and easier. And every time you do it, he could charge more money and more money and more money to eventually was taking a percentage of how much money was actually made inside the launches.

Okay. So Kevin is a great example. Kevin is a funnel builder. Why? Because he knows how to use product launch funnels to make it rain. Okay. And that's the funnel type that he wanted to geek out on and become the best in the world at. Okay. So which kind of funnel do you want to master? So I showed you guys book funnels, product launch funnels. Here's another one. There's one called a free challenge funnel. Some of you guys have seen this, like Pedro, uh, has made this like the most famous funnel in the world, like challenge funnels. Right. But we don't know is that, um, you can learn this challenge funnel model and you can build funnels for other people. In fact, Austin Ford is one of my friends and he geeked out. He loves challenge funnels. In fact, they call him

the King. That's why he has this whole crown on. And he got really good at building out challenge funnels. So here's an example of what a challenge funnel looks like. He worked on it perfectly, got better and better about it until it was awesome. And after he did that, he went out there and he started launching challenge funnel after challenge funnel after challenge funnel with person after person after person, right? And everyone was challenge phones just crushes it because he's mastered that one funnel type and clients pay him insane amounts of money to go and actually build out an entire challenge funnel with them. Okay. And so Austin's actually gonna be on at the very end of the season. Come on, tell you guys the story as

well. So it's Kevin. So all the people I'm sharing, they're going to come at the end and kind of tell you guys their stories so you can see exactly what they did and how they did it. But I guys want to understand that like, this is the power master one funnel type and go out there and get tons more clients. Okay. Now Austin is a funnel builder. Why? Because he knows how to use challenge funnels to make it rain. Okay. You guys getting this? Cool. Cool. So which time funnel do you want to use? We showed a couple here. I'm gonna show you one more. One more is a funnel hub. Now funnel hub is actually one that my friends, Mike and AJ kind of invented. And they invented this thing called the funnel hub and they built it out for me and a couple of people who got really good and they started leveraging the result. Like,

hey, Russell's got a funnel hub now. They they started showing other people and they sold to me, we got one for Dan Kennedy, Steven Larson, Garrett White, like all these people started getting as well. And now they sell dozens and dozens and dozens of these funnel hubs because they mastered the funnel type, got a result for somebody and then leveraged that over and over and over again. Okay. And again, Mike and AJ are funnel builders. Why? Because they know how to use funnel hubs to make it rain. Okay. So you guys see how like understanding this process, you can literally go out there and write your own swimming pool. You're like, Hey, this is my goal. I want to make X amount of money. I want to this much I need for my car, my vacation, pay off my student debts,

whatever it is. You figure out what number is you when you master a funnel type, get really good at that. And so, okay, for me to be able to buy this car, I'm going to find five clients to build the same for and find one, two, three, four, five, or six clients or one client or two clients or whatever it is. But now you have the ability to go write your own paycheck. Okay. One of the hardest things for most people in the, in the world is they've got these fixed income where it's like, I make X amount of dollars a month. That's all they have to go in. Like, so they want to go do something different. They got to work a night job or they got to like, you know, not spend money or they got to save money on

things. But like this gives you the ability to go out there and write your own swimming pool, right? Cause something you can do on the side, you can do at night, you can do on weekends. And as you get better and better and better at it, you can quit your job and do other things and just focus 100% on this thing. Like Kevin, for example, after he mastered it and made the first sale, then 32 in two years, he got a full-time job from, he had three or four other people and they just started building these funnels like crazy because they knew how much money they can make from each one.

And Kevin wrote himself a thousand swimming pools. I don't know how many. That's an exaggeration, but you guys get what I'm saying. Okay. So there's three steps. Again, pick a funnel type that you want to master, and there's a dozen of them right there. Number two is get results of that funnel first. And number three, you leverage that result to get paid clients. That's the magic. Okay. How many of you guys are getting this? If you're getting this, tap yourself in the chest and say, I'm a funnel

builder. I want to hear it. Or type in the comments, because I can't see you right now. Type, I'm a funnel builder. Tap yourself, say, I'm a funnel builder. Everyone in the comments right now, I'm not going to, everyone goes through this. I want to make sure I got my funnel builders here. If you're not a funnel builder, you can leave at this point. This sounds like way too much work, Russell. I don't want to build a funnel.

I don't even know what a funnel is. You guys can leave. I don't care. I just want my funnel builder. My funnel builders are here with me. If you're a funnel builder, tap yourself in the chest. I don't care if you're at work right now

and people are looking at you and you got your headphones on and you're trying to be low key. Tap yourself, say, I'm a funnel builder. Maybe they'll fire you and then you got to focus on this. They'll force you to jump into this, right? Okay. My funnel builders are here. I wish we were in a big room together. I can see you guys going crazy,

but I can see it on the chat. So that's good enough for me. So I'm a funnel builder. All right, my funnel builders, let's keep on going. Okay. Now again, I told you guys certification is not cheap. Um, but the more fun we have, the lower the price is getting. So for me, I'm having some fun. So you guys cool if I drop the price a little bit? If you guys cool, I can drop a little. Or we can keep it. For me, I make more at 18. So I'm cool with that.

But if you guys want, I can drop a little bit. Okay. All right. We're going to drop it. I'm having some fun. So there you go. We just dropped down to $17,000. You guys just saved $1,000 right now because of how much fun we're having.

You guys want to drop it even more? Drop more one more time. Tell me I'm a funnel builder. If I see funnel builder one more time, I'll drop off another $1,000. Everyone's telling me you're a funnel builder. I'll drop off another $1,000. All right.'re a funnel builder. I'll drop off another thousand bucks. All right, you guys are having fun too. All right, okay.

All right, you guys got me. We're dropping 17 now to 16. So we're having fun. Price is dropping. This is a good time. Okay, you guys ready for me to go on the next step? All right, step number two. So now I want to talk to you guys about how you can actually get paid twice.

I don't know about you, but a lot of times you do a job and you get paid once, which is cool, but imagine you get paid twice. Now what's cool about this, you get paid one times you do a job and you get paid once, which is cool, but imagine you get paid twice. Now, what's cool about this, you get paid one time to funnel hack and then you get paid a second time to funnel build. Let me explain how this works because when you understand this, this game becomes really, really fun. Okay. Now, 99%, actually 99.999% of the people who come into ClickFunnels, they have no idea what kind of funnel they want to build. Okay. They literally come in and then the first question that's like, cool, every case I need a funnel, I want a funnel. I'm like, cool, what kind of funnel they want to build. Okay. They literally come in and then the first question that's like, cool. Uh, every case I need a funnel, I want a funnel. I'm like, cool. What kind of

funnel do you want? And they look at me with blank stares. Like, uh, I don't know. I'm like, you don't know what kind of funnel you want. Like, no, they just told me I need a funnel. So I'm here. I want a funnel. And I'm like, well, you don't know. And they have no idea what kind of funnel they want. Right. And so that is your job as a funnel builder. First off is to help them understand what funnel they need. Cause again, there's a lot of different funnel types. There's challenge funnels and book funnels and webinar funnels and lead funnels. But every business is different. Every situation is different. So half of your job is just saying, look, for your specific business, this is the type of funnel you need to have.

And that alone is worth so much to somebody. Okay. So that's the first thing to understand. There's two ways you get paid. Number one is you get paid to actually show them what you, like what type of funnel they need to build. This is you giving them the strategy from your head, like, okay, you are a dentist. This is the kind of funnel you need. build. This is you giving them the strategy from your head. Like, okay, you're a dentist. This is the kind of funnel you need. This is the strategy for dentists. Or, oh, no, you're a chiropractor. This is the thing.

Oh, you're an author. This is the strategy, okay? So step number one is helping them understand the strategy. And I'm about to show you this. People will literally pay you just to explain to them the strategy, okay? That's the first time you get paid. Then the second time you get paid is when they say,

that looks awesome, I wanna build it. And they pay you again, then go and actually build the funnel so you do the tactics of the actual funnel build okay that's the power you get paid twice you get paid once to explain them strategy you pay a second time to go into the tactics kind of like building a home right the first time the architect gets paid to design the house and then the builders get paid to actually build the house same thing with you but you can actually be both you can be the architect and the designer okay that's what i'm talking about here so number one you get paid to show them the strategy number two you get paid to actually build the phone so let me with you, but you can actually be both. You can be the architect and the designer. Okay. And that's what I'm talking about here. So number one, you get paid

to show them the strategy. Number two, you get paid to actually build the phone. So let me show you how that works. Okay. So what is the strategy? The strategy is, um, again, people will help pay you to map out their potential sales funnels, simulate traffic and see the profit potential before you can build a funnel for them. They want to see what it is that you're even going to do. Okay. Cause most of them are coming in knowing that like, I keep hearing, I need a funnel, but I don't know what that means. So your job is saying, well, here's, here's the funnel, this specific one you need for your business. Here's how it works and showing them all the numbers. Okay. That's what the strategy is is helping them understand that. Okay. Now Ben

Mood is one of my really close friends. I've been working really close with Ben recently. And as we were kind of planning this, he said, do you know how I do my, my, uh, my strategies? I'm like, no. He said, people pay me upfront to go and do all the funnel hacking for them. So it's like, I go, I do the funnel hacking. I pre-build out the funnel. I whiteboard. I show them everything. And then from that, I show it to them.

And then afterwards, if they like it, then they hire me then to go and build the actual funnel. I said, well, how do you do it? He walked me through the process and it was really cool. Okay. And so what he, we've been working together on this. We've called it the Rainmaker proposal. This year coming and saying, look, I'm a Rainmaker.

Let me show you if I, if this was my business, this is what I would do to make it rain inside your business. So this is the Rainmaker proposal. Again, clients are going to pay you for I'm a rainmaker. Let me show you. If this was my business, this is what I would do to make it rain inside your business. So this is the rainmaker proposal. Again, clients are going to pay you for this. How much they're going to pay you? It depends. You can sell us for 50 bucks. You can sell for 500 bucks. I don't really care, right? And the better you get, the more you can charge. Okay. But step number one is the rainmaker proposal that you're going to pay you to go make the proposal. So first thing you're going to do is you're going to reverse engineer proven funnels, AKA you're going to funnel hack for them. Okay. Number two is then you're going to map out and simulate the funnel inside of a software called Giru. We'll talk about it in a second. And number three,

you're going to draft a proposal. So let me show how it works. Number one is you got to find something that's working so they can model. So if someone's a chiropractor and comes to me, I want to be able to show them like, here's other people who have chiropractic funnels. Because a lot of times, especially new people come in, they don't, they can't, they don't understand what a funnel is. They can't like bridge the gaps. You're coming and saying, okay, for your type of business, let me show other people what they're doing that's working. Okay. So step number one is you got to find something that's working so you can model. So there's really cool software. In fact, let me come back. I'm going to show you guys the software that all of our certified people get access to the software.

I'll talk about it in a minute, but it's really cool software. You can go and actually do the funnel hacking. So this is the way it works. So you come to the software and on the left-hand side here, it says Facebook ads, Instagram ads, actually do the funnel hacking. So this is the way it works. So you come to the software, and on the left-hand side here, it says Facebook ads, Instagram ads, Google ads, YouTube ads. So say YouTube ads. You can sort by publisher. So I come up here and say, okay, advertiser.

Type in Russell Brunson, and it's gonna show you guys all of the YouTube ads that I'm currently running. You're like, oh, there's all Russell's YouTube ads, right? So you can see them. Or let's say I'm on the Facebook ads, and I'm looking for chiropractors in Boise, Idaho. I click on the button, and boom, here's all the chiropractors in Boise who are running

paid ads. So you can show that to them. Then you click on it and it actually shows you the funnel. Okay, so here's the ad and here's the funnel it's going to. And now I have a funnel. I can go in funnel hack. I can show every single page in the process. And now I show them, here's the ads that are working.

Here's the funnels that are working. And that quick, I look like a rock star because I know more about their business than they even do. Then I can take that data back to them and be like, hey, here's's the ads that are working, here's the funnels that are working, and that quick, I look like a rock star because I know more about their business than they even do. Then I can take that data back to them like, hey, here's all the ads that are working in your industry. These ones are working in Boise, these ones are in Chicago, these ones are in New York, these are all the best people right now. This is what their funnels actually look like, and this is what we're going to be building for you. And all of a sudden, they're like, oh, that looks so cool. They see it in action with another business like theirs. Now they're more likely to trust you and believe you because you've actually proven, like you did all the research for them. You funnel hacked for

them, right? So that's step number one. Step number two, then you're going to map out their funnel, a potential funnel in a software called Guru, and you're going to actually simulate traffic. Now I'm going to show you this tool real quick. Before you go out there and like, I'm going to go buy Guru. I'm in the process right now of buying this company because I wanted to give Guru to every single one of my certified partners. And so just know that like, this is the tool I'm in the process right now of buying this company because I wanted to give Gearu to every single one of my certified partners. And so just know that this is the tool I'm going to be including for you guys. We're in the process right now of trying to close on the company, but I will soon own the software. And then again, for everyone who's certified, you'll have access for free.

Is it okay if I over-deliver? You guys cool with that? Okay. It's costing me millions of dollars to buy this thing. So you can just go buy it if you want. Or I can... Okay. All right.

You guys are good with me over-delivering. Sweet. Okay. So you're going to use Gearu. Let me show you how Gearu getting me over delivering. Sweet. Okay, so you're gonna use Giro. Let me show you how Giro works. It's really cool. Again, it's called funnel simulation software. You come in here, and you can actually

kind of build something out and simulate it so the client sees what a funnel's gonna look like. So here's a little video showing the process. So you log into Giro, and you say, okay, here's your landing page, your upsell, your downsell page, and you go, and you actually build out the funnel so they can visually see it before anyone goes,

and actually, before you have to go build in ClickFunnels, right? Then you go in there, you add how much is this product going to cost? You type in the data, the product costs, all that kind of stuff, right? After you put in the product or the price for every single product inside of the funnel you simulated, then you come through and say, what do you think my conversion? I think landing page will convert 20%. Upsell page will convert this. You put in your guesstimates of what conversion rates will be. And then after you do that on every single page, then you can go and add in YouTube ads or Facebook ads. You have so much ad costs. And then you go and you click the simulate button. And this will

simulate what would happen if you build out this funnel and they spend $2,000 on Facebook ads. Right? And the first time we simulate, it's like, oh, they lost a thousand bucks. Say, okay, but if we come back and we tweak this and get the conversion up to 8%, let's see what it looks like now. And then you click it and show them like, oh, this time based on these numbers, you make 1500 bucks. Okay. But you do this whole simulation, you show the client and then they actually have a chance to understand that you can actually share that simulation with them and they can see it. Is that amazing? So instead of you have to go build a whole funnel for them and show like all the work ahead of time, you just build a simulation, you show it to them. Okay. And then they see that and like, oh my gosh, it looks amazing.

And you can, it helps with like client expectations as well. because you can say look if this page converts at five percent we make money but it's only three percent we're not going to make money so just you know in the process when we keep we're tweaking and testing and getting things until we get to this point as soon as at five percent now it's profitable now it's like this is what's gonna be amazing okay so second step is to build out the simulation and then sending that simulation to the clients they can see the whole process they can they can uh understand what's going be happening. And now they're ready to rock and roll. Okay. Now, again, like I said, those who get certified, we're going to be giving you guys the software for free. So just that's another gift for you guys who decided to go all in. Okay. And the

coolest thing is the agency version of Giru is you can actually replace the Giru logo with your logo. So no one even knows that Giru exists. They look like you're the genius who invented the software. You're like, oh, this is my Russell Brunson funnel simulator software. Let me plug it into my numbers. So you send the reports and send the actual simulations to them. And it all looks like it's coming from you, not from me, which is kind of cool. That way they have no idea that we even exist. It's just your own private label thing. That's really, really cool. Okay. So that'll be something that again, we'll give to all the certified people. Okay. And the step number three, you send them the funnel hack, the funnel build, you send them the,

um, the simulation, and then you blow their minds, everything you gather. And they're like, Oh my gosh, this is amazing. Now, again, I want you to understand they paid you for this market research. They paid you, you went to all the research, you're the funnel hacking, all the ads, you simulate the funnel, you gave it to them. Right. And the, after that's done, like, this is amazing. Guess what the next question always is. Can you build this for me? Yes. And that's how you get paid the second time. Okay. Like I said, the first time you get paid to build out the framework, always is, can you build this for me? Yes, and that's how you get paid the second time. Okay, like I said, the first time you get paid to build out the framework.

This is the architect building. Here's the architecture of the funnel. And the second time, then you actually get paid to go and actually build the funnel. Does that make sense? Are you guys getting this? All right, cool. Now, it's funny, I was talking to Ben

because this is Ben's whole model. He goes and he charges people. His cost is 1,000 bucks. He charges 1,000 bucks to do the whole funnel hack. And then after he gives the whole thing to you, then they come back and they hire him to do the funnel build. I asked him, I'll actually last night, I was like, what percentage of people who you do the funnel hack for actually pay you for the funnel build? And he said, 80%. I said, are you serious? 80%? He's like, no, that's not actually true. He's like, so far I've had a hundred

percent. Everybody I did the funnel hack for ended up hiring me to build the funnel. He's like, that seems like kind of, kind of high. I was like, okay. So I don't know what conversions will be, but for Ben it's a hundred percent. You might be 5%. You might be 0%. I don't know. But like the, the conversion rate of people who actually let you architect the building, the people actually have you build the building is really, really, really, really high. Does that make sense? Sometimes it's, it's, it's scary for a client to say, I'm going to give you $10,000 to build a funnel, but like, I'll give you a hundred bucks to go out my proposal, right? And you get paid for that.

You do it. And they're like, this is amazing. Yes, I trust you. You know more about business than I do. You do all the research. You show me what the funnel's going to look like. Yes, of course, I'm going to give you money, right? And that's how you close clients really easily through that two-step process of the proposal,

the Rainmaker proposal, and then building the funnel for them afterwards, okay? So then the second time you get paid is the paid funnel build, okay. And this is really simple. Number one, you, you build the actual funnel you designed, then you test, you optimize it and you blow their minds once again. I know you love blowing clients' minds. Just makes them like, this person's amazing. Okay. So what you do is you take your, the funnel that you built out inside of gear that you simulated and you go and you plug it and you build the whole thing into ClickFunnels. That's, it's pretty simple. Now, again, this is not a, I'm not gonna do a whole ClickFunnels tutorial, but for most of you guys, you know, it's pretty simple. You go in there, you,

you design the funnel steps, then you go into the actual page, you drag and drop and build a funnel for them. Number three, you add all the upsells and downsells, members areas, wherever it is, and then it's done. It's built in ClickFunnels and then you can go and you can give it to them. Okay. Now, for those of you guys who can get certified, I want to give you guys another gift. You guys okay if I over deliver once again? So make sure you're cool with that. Okay, you guys are cool with that? Okay, good. Thank you.

All right, I'm gonna over-deliver once again. For those of you guys who decide to get certified, inside of ClickFunnels 2.0, we built what we call an agency account. And this is only for people who are certified funnel builders. Inside the agency account, what'll happen, which is really cool, is you can create workspaces.

So that means, let's say I get someone who's a chiropractor and I go and I can go inside ClickFunnels, like on side here, these are called workspaces. So these little workspaces. So that means let's say I get someone who's a chiropractor and I go and I can go and inside ClickFunnels or like on side here, these are called workspaces. So these little workspaces here, each one is a separate ClickFunnels account. So let's say I sign on a chiropractor. I come in and I can build a workspace. It's just for him. I know that I can build the entire funnel, get it all set up, get everything done. And the chiropractor's not paying for it. I'm not paying for it. But as soon as it's done, then I can give that funnel to, I give that, this account to the chiropractor. They put their credit card in, you get paid commission on that person's thing. And then it goes live. Okay. And you, as, um, one of our, uh, one of the certified funnel

builders, you have the ability to add as many of these workspaces you want. So you can work on five or 10 clients at once. And you don't, you don't pay anything while they're building, while you're building out those accounts. And then when you, when you get done, you hand it off to them and they start paying for it. Okay. But this is a huge, you guys are going to love this. Everyone who I know who's got an agency who's been playing with ClickFunnels 2.0 is freaking out because this is like the greatest thing in the world, and the only way to get the agency account. You can't get this any other way unless you're one of our certified partners, so just understanding that. You guys in the comments are freaking out about that. Yes, those who know, know. Okay,

step number two. After you have the funnel built out, then you got to go, and you actually have to get the copy on the pages, right? So what is copy? This is my partner, Jim Mederich and I, we created a software called Funnel Scripts and I got something really cool with Funnel Scripts as well. But basically what copy is on the page, copy is all the stuff on the funnel page. So it's the headline, the videos, the words, like all the words, right? It's the upsells, the downs, like this is all the copy. Okay. Copy is also the ads, the words in the ads. It's also the emails that get sent out, right? That's all copy.

Typically, like when I, these are actually sales letters I hired somebody to write for me, right? This first one cost me $20,000. This was $20,000, $15,000. This is like what really good copywriters charge to write copy for sales pages and funnels and ads and things like that. It's expensive, okay? And again, I can you as the wire transfer, I literally paid that much for

each of these individual sales letters. Okay. And so one big secret, this is a writer down, write this down. The number one way to increase what you charge somebody as a funnel builder is to become awesome at copy. Does that make sense? Okay. Or find someone who's really good copywriter that you can have on part of your team. Okay. Because again, this is the price I'm paying for a copy. So you guys understand, it's the number of weight increase that you're charging. So if you're like, I'm making funnels, I want to make more money,

get really good at copy. Now, one thing you can do is inside of Funnel Scripts, we create something special just for people who are certified. And it's our agency account. What that means is basically what you do is you go and you can create what's called an avatar profile. You give that to your client and say,

fill this out, tell us all about your dream customer dream customer. And they, they fill out the entire thing for you. They click a button and it saves that into your funnel scripts account. And then inside your funnel scripts account, you can go and you can make headlines and ads and you click up buttons and it does all the writing for you. Okay. And so this is the tool we gave you to build, increase how much you charge for everyone, your clients, um, which is really cool as well. So the copy goes on the pages. So it looks like this, right? Click funnels. You build out the actual funnel. Funnel scripts tell you, right? All the copy that goes in all the pages as well. Does that make sense? All right. Cool. Cool. I'm so happy you guys are freaking out. I love the comments. Like I was trying to look over my, Oh good. You

guys are tracking them. You guys are getting this very cool. Okay. You guys are, you guys are getting this and you're like, this is amazing. Like again, once time I'm a funnel builder. Y'all I'm a funnel builder. If you're a funnel builder, if you're part, you're like, I'm in, I'm drinking the Kool-Aid. I am a funnel builder. I may not be one yet, but I, I'm a funnel builder. Y'all, I'm a funnel builder. If you're a funnel builder, if you're part of it, you're like, I'm in, I'm drinking the Kool-Aid. I am a funnel builder. I may not be one yet, but I'm gonna become a funnel builder. I am a funnel builder.

This is my new identity. This is what I'm gonna do the rest of my life. This is the greatest thing in the world. If that is you, let me know. Again, you can do this for your own business, for other people's businesses. I leverage it to get to know people like Tony Robbins. People wanna get to know.

I build funnels for them for free because I wanna get to know cool people. This is the skillset that'll open up every door you've ever dreamt about. It's literally like a backdoor to this economy that all you guys have been trying to get into forever. If you master the skill set, it is your pass into the cool kids club instantly. Okay? All right. So if you're in front of a builder, let me know. All right. I told you guys to drop the price. Are you guys having fun? If you're having fun, I can drop the price some more, but I want to make sure you guys are having fun.

Because when we started at 18, we got down to 16 so far, but I can drop it a little more if you guys want. Let me know if you guys want. Okay. Cause when we started 18, we got down to 16 so far, but I can drop it a little more if you guys want. Let me know. If you guys want, okay. All right. Yes. Let's drop it again. Okay. Let's do this. If you guys have some one more time in your funnel, but like literally tap your chest or say, I'm a funnel builder. Yell out top of your lungs, wherever you're at, your kids, your wife, your spouse, your employees, your coworkers, and then you're crazy, but yell out. I'm a funnel builder. Let me know the comments. That's you. All right. Okay. As I'm up for that, that was good. Okay, we're 16, dropped to 15. Save another thousand bucks.

You guys are having fun. Thank you for like, thanks for letting me have fun with this, you guys. I appreciate it. Okay, you ready to keep going? Okay, now I'm gonna talk about how to start getting all these clients. So secret number three is how to tap

into the literally unlimited stream of people who are begging you to build funnels for them, okay? And there's tons of these. I'm gonna go through a couple of them really quick, okay? So in fact, I'm gonna go through six ways and I'm kind of rapid fire these. Cause I know, um, there's so much more I want to talk about. I want to kind of go fast with these. Okay. So here's six quick ways to get clients that are just easy. Okay. Number one, find somebody who's got a, uh, uh, we call them a fugly funnel, an ugly funnel, and then make them

unugly. Like I said, turn it off. It's fun. They brought to launch. And I was like, duh, that funnel is not optimized at all. Like, please let me fix this for you. He's like, okay. And I just built it. Right. So make their funnel un-ugly. Now guess what? How many ugly funnels think they're all in the, are in the world? I would say hundreds of millions, potentially, maybe billions, right? There's a lot of them. So I use find a funnel that's ugly and then un-ugly it. Okay. That's how I got to know. Remember Noah, the 14 year old kid I showed you guys earlier. That's how I got to know him. We built the page and I was like, I can make it better. He rebuilt one for me. Didn't charge me anything to ask. He rebuilt it for me and said, send me, say,

hey, Russell, your funnel's kind of ugly. Here's a new one. I hope you enjoy it. And sent to me as a gift. And I was like, who is this 14 year old kid? I called him on the phone, got to know him and boom. Like that's how he got his foot in the door. He took an ugly funnel. I'm not going to admit that it was ugly, but he took my funnel and he made it better, okay? Like how powerful of a strategy is that? Like there's tons of people out there who you make a funnel better and you got your foot in the door, okay?

Number two, again, I love book funnels. I told you this before. Think about this, okay? You go to Amazon. How many authors are on Amazon? Millions. How many authors need a book funnel? All of them.

So I went here today, I literally typed in photography books. Just like, how many people have written a book on how to do photography? Okay, can you see it? Over 60,000 books on how to do photography. How many funnels do you think there are on people? How many photography book funnels are there? I'd guess maybe a dozen, probably less. That means there's 59,998 people who need book funnels are there? I'd guess maybe a dozen, probably less. That means there's 59,998 people

who need book funnels. And that's just photography. Imagine if I type in gardening or I type in jujitsu or type in wrestling or type in boxing, type in like whatever it is. Like there are tens of thousands of authors who need book funnels and they're all sitting there not selling books on Amazon wondering why is nobody buying my book? Like literally you message them, hey, your book's awesome, but you need to sell these things through a funnel. I'll build a book funnel for you. I built it for so-and-so, so-and-so.

I do it for you as well. Boom, like unlimited leads. Jeff Bezos, thank you so much for giving us all the author's information right here for free on Amazon, okay? You guys getting this? There are so many ways, excuse me, so many ways to get clients.

Okay, number three, you can give away free funnels. Like go and make a funnel, like make a book funnel or make a webinar funnel or make a product launch funnel. Like make a funnel and then give it away. And guess what? People who want product launch funnels, guess what they want to do? They want to launch a product.

People who want a free book funnel, guess what they want? They want to launch a book. So if you make a product launch funnel and give it away and people come in and give you an email just for a free product launch funnel, you can contact the person and say, I saw if you make a product launch funnel and give it away and people come in and give you an email address for a free product launch funnel, you can contact the person and say, I saw you got my free product launch funnel. Would you like me to actually custom build this thing for you?

And boom, you got a client that fast. Okay, this is one that we tested this with. We just give away a free lead, a two-page lead funnel. And we got leads like, it was like the easiest thing to get leads for. Now I don't build funnels for other people. So I didn't follow up with them, but I could have easily been like,

hey, the 5,000 people gave me your email address. How many guys like me to build a funnel from 5,000 people? I bet I could get at least a couple dozen without even trying. Okay. So build a free funnel, give it away and then upsells people and you actually building the funnel out for them. Okay. Live events. I told you about Kevin Richards earlier. Kevin, um, got all of his clients by going to live events. Okay. Um, Funnel Hacking Live coming up in a couple months. There's gonna be 7,000 people at Funnel Hacking Live. Of those 7,000 people, almost all of them need a funnel. And so like going there and networking,

you're gonna find people that need funnels. And if you're a funnel builder, man, it's like dating, right? It's just matchmaking like at heaven, okay? But this is all events. Go to any live event. In fact, here's a bonus strategy for those who are paying attention.

You guys want some bonus strategy? Like a week ago, Pedro launched his like challenge funnel live training, right? Now, if you sign up for that, you saw there's probably a couple thousand people that signed up for that. And all those couple thousand people, guess what they all want?

They all want challenge funnels. Like if you go in there and you're like the person being helpful, you can get tons of clients. Jeff Walker every year does a whole training teaching you how to do product launch funnels. Okay, if you go into that community, you're like, Hey, I can build product launch funnels for you. Guess how many clients you can get as many as you want, right? This is happening every single day. There's so many opportunities, right? And so it's just looking at opportunities,

networking with people, becoming good at a funnel type, and then putting yourself out there and people will start coming to you. Okay. Um, next, uh, secret is start looking at people's value ladders, right? Cause a lot of times you'll see a big marketer like oh they've got a webinar funnel they're crushing it but they only have one of like 10 funnels okay so you're like hey this person's got a really good webinar funnel what if i did a challenge funnel for them contact them say hey you got a cool webinar funnel let's do a challenge for your webinar i'll build the whole thing out for you and boom you start building the funnel you start filling up the gaps in their value ladders and you can take a percentage of

that income you can charge them per thing like there's so many opportunities by looking at the gaps in somebody's existing businesses. Okay. I would say of all the people I know in this industry, I know a lot. There's very, very few that have more than one or two types of funnels. Right. And so you can come into all those and be like, Hey, uh, you got a cool, a good high ticket phone funnel, but you need a survey funnel. You need a lead funnel. You need like, you see the power of this is like just building the funnels they don't have for them. Okay. Fill in the gaps in a value ladder. All right. So for those of you guys who become certified, I got one other cool strategy. How many guys want this one as well? This is cool because I told you this number one question we

get is like, who can build a funnel for me? And so we've been building in the background for the last probably, man, almost seven or eight months now, a funnel builder marketplace. And this marketplace is just for people who are funnel builders and people who are looking for funnel builders to be like a matchmaker. We can connect people, okay? And so this is going live in probably 30 to 45 days now. So it's gonna be going live.

And initially people are gonna be putting in here are people who are certified funnel builders. You will go inside of here and you literally go and you post your projects and people will be able to see like, here's a person certified, here's all the certification badges. And by being a certified person inside of here,

all the traffic comes. In fact, literally every email coming from ClickFunnels is like, Hey, need help. Like it'll be in the footer of every email. It'll be emails specifically about that saying, if you need help building a funnel, go to the marketplace and find, and find somebody to build a funnel for you. Okay. Cause again, the majority of people come into my world. They do not want to learn how to build funnels. They just want a funnel. And so this marketplace is literally the word you'll be sending all of those people. Okay. And so for you, if you're certified fundable, you can actually put your project listings there and you can start getting clients to that as well. Okay.

And so that's kind of a gift. Um, so yeah. How many guys are excited so far? Who is freaking out with me? Awesome. Okay. So today's presentation, a couple of things. First off, talk to us how you can write your own swimming pool, right?

I showed you guys the fundable is cheat code. It's gonna help you launch a new career fast. You guys remember that? Show you exactly how to do it. Number two? I showed you guys the funnel builder's cheat code. It's gonna help you launch a new career fast. You guys remember that? I showed you exactly how to do it. Number two, I showed you how to get paid twice. One, by building out the funnel proposal. And number two is actually building out the actual funnel. And number three, I showed you the six ways

to tap into like this unlimited stream of people who are begging you to have funnels built for them. There's way more ways on top of that. I just give you six really quick to get the wheels of your head spinning, okay? Now, how many of you guys are like, you saw like, I'm excited, but like, I'm also really,

really nervous. Russell talks really fast. I don't know all these things. Like he was using big words I've never heard before. How many guys are just nervous for whatever reason? If you're nervous, like, let me know, like to say, I'm nervous, Russell. I don't understand what you're saying. This sounds cool, but like, how do I get clients? I don't know how to build a funnel. I don't know how to do funnel simulation. Like, I don't even know what you're talking about. Like, okay. Yeah. A lot of you, like most of you guys, like you're nervous. I totally understand. And I know that I've been talking fast. You're probably like all the pieces may not be making sense, but you see the opportunity, right? So those of you guys are nervous. I got like a 12 second video to show you to help you to get unnervous. You guys ready

for this? Here we go. So first off, understand no matter what you try in the beginning, it's going to suck because you suck, but you'll get better and you'll suck less as you keep doing this. And eventually you'll suck less so little that you'll actually be good, but just surrender to the fact that you're going to suck. He is getting this. And we understand like at the beginning, you are going to suck. Your first funnel is going to be horrible. You're going to get paid $0 for it, maybe $5 for it. But if you do it again and again and again, eventually, as Garrett said, eventually you'll suck so less, so little that eventually you'll become good, right?

And that is the reality, okay? The key is we have to get you off the sideline, get you started, and start building these funnels together, okay? So I have a question for you guys. Do you guys have a minute for a question? Do you guys think that if you went through the process we talked about today, if you follow this funnel builder process, number one, you became really, really good at one funnel type, right? You learned how to become a rainmaker. You became a rainmaker with book funnels, with challenge funnels, with webinar funnels. You

mastered one funnel type, right? And then you went, you got really good at crafting out the strategy and then actually building that funnel out, right? Understanding that again, at the very beginning, you were going to suck. It's not going to be very good, but you know that the end goal is for me to become a rainmaker. I can master this one funnel type. I become so good. I get clients like crazy, right? You come back there. Do you think that you follow this process? You get good at a funnel type, right? People pay you to actually go and build out a proposal. You give them a proposal. They see the proposal and they can hire you to actually build that funnel for them. Do you think you could do that? Okay. Yeah. It's not that difficult, right? It's

not rocket science. It's not like I have to learn how to run Facebook ads and Google and all these like crazy. It's like, no, I have to get really good at one funnel type and pick one and become really good at it. I got to figure out how to like build a simulation for it and just master and understand that. And then I got to figure out how to build that funnel out. Okay. And after you mastered that once you have all the keys, like when Kevin did product launch phones, the first one was confusing, right? Once you guys, the first time you do the funnel, it's gonna be like, oh, this is so hard. And then like you do it like, oh, that was actually pretty easy.

And you can do it again and again and again, right? The reason why I'm able to launch funnels so quickly is because I've done all the funnel types. Like we did this webinar, right? For you guys to get on here, it wasn't hard. Like, all right, webinar funnels have like three pages. We've got three pages, change the copy, change the stuff, and boom, we're live in like 15 minutes.

Like when you get good at it, it becomes easy. So just understand you gotta be a master at one. First time's gonna be hard. You're gonna suck. Then start selling the proposal and then from there sell the actual funnel builds. Okay? So certification,

we talked about it and it's not gonna be cheap. We started at 18,000. We got down to 15,000 today which is a pretty good price you guys for a certification. I have friends doing certifications at $21,000 and higher.

So 15,000 is actually a pretty good deal but I wanna go a little lower. You guys wanna go a little lower than that? If you do, again, I want you to hear me say it. My funnel builders. If you're a funnel builder, you're like, I'm in. I want to become, I want to be certified. I want to be a funnel builder. If you're a funnel builder, tap yourself on the chest and say, I'm a funnel builder. Let me know. You guys are, I'm a funnel builder. Yes, I'm a funnel. This is your new identity, you guys. The whole goal of this was to give you guys an identity to understand

you are a funnel builder. You can write your own swimming pools. Like you can have fun with this. You can get to know people. You can get connections and doors. Like when you master this one skillset, it can change everything for you. So if you're a funnel builder, tap yourself on the chest and say, I am a funnel builder. I'm sure right now all the people in your office around you're like, what are you talking about? Maybe you're in your car driving, listening. The same thing. Hold the steering wheel, tap yourself. I'm a funnel builder. Okay. You guys are funnel builders. All right. With that said, then as a funnel builder, as one of our certified people, I'm walking you everything you're going to get. Okay. The first thing you're going to get

is the funnel building secrets, online training course. This is to help you to understand all of the funnels. Okay. So for those of you guys who are like, I don't understand what Russell's talking about. Like, don't worry. We will slow and walk through funnel by funnel and help you understand how they all work. Okay. And again, there's a bunch of funnels. Like we're going to walk you guys through how to build lead squeeze funnels, survey funnels, summit funnels, free challenge funnels, book funnels, cart funnels, pay challenge funnels, book funnels, cart funnels, paid challenge funnels, VSL funnels, webinar funnels, product launch funnels, application funnels, webinar funnels, funnel hubs, and funnel stacking.

Okay. Now, again, you don't have to be good at all of those. That's the big key. Like, oh, Russ, that's a lot. You don't have to be good at all of them. You have to get at one. Okay. You're going to learn them all and figure out, man, I really like this one.

For me, book funnels are my favorite. For you, maybe it's product launch funnels. Maybe it's webinar. Like, you're going to pick one and become a master at it. So don't think, like, ah, this is overwhelming. No. These are all the ones you're going to pick which one you like the most. And then you become a master at that one. Plus, on top of that, right now, people are paying a ton of money for membership sites. And they're paying a ton of money for follow-up funnels and email campaigns. And so we're also in deep training on both of these. So you can add that

to your skill set. You can say, hey, I'm gonna build you a challenge funnel and a membership site. I'm gonna build you a challenge funnel plus a new email sequence. Like we'll also do training on both of those as well. So you guys can master both those as well, okay? So what are you gonna get first off? You're gonna get the Funnel Building Secrets training course, which is a real life value of $4,997, okay?

Second thing you're gonna get is the Funnel Builder Certification. Now this is the actual certification. We're gonna certify you. So you can go out and tell people like, I've actually done this before. I'm not just, you know, some dude who's just making this up. Like I've been certified. I understand the process, the strategy, psychology,

occasion on the certification program. Now certification program, you can be certified in each funnel type. Now you don't have to do all of them. Once again, you can pick like, I want to, I want to become certified at survey funnels or summit funnels or product launch funnels. Okay. You have a chance to go through and get certified on each and every one of them. If you want to get certified in all of them, you can become a master funnel builder, which just means you're really, really cool and you probably charge more to your clients at the end of the day. But you can get certified in one or as many of these as you'd like to.

We're also building a special certification for funnel hubs and a special certification for funnel stacking. These are two specialties that people will pay extra money for. We're also building a special certification just for follow-up funnels. Again, these are things you can add to your resume that'll increase the amount of money you can charge a client as well. And then we're thinking about, and this depends on if you guys get excited by this,

we're thinking about adding in like a copywriting specialist certificate and a conversion one as well. Those may or may not come as well, but these are all things that are happening inside the members area, okay? So how does it actually work? What's really cool is it's very fun.

Like the way it works is the very first, when you go to the members area, each week we're launching a new certification. The very first thing is there's a video of me teaching you guys the strategy. So here's the strategy about how to do a book funnel. And you'll watch that, you'll understand, oh, that's how it works.

Then you're gonna get training from this guy, Greg Dankins on our team, and Greg's gonna show you how to technically use that and go into ClickFunnels and actually build out that exact funnel. So you get the strategy first off, then you get the tactics. Then Jim Edwards is gonna come, Jim's gonna show you how to technically use that and going to click funnels, actually build out that exact funnel. So you get the strategy first off, then you get the tactics, right? Then Jim Edwards is going to come. Jim's going to show you, okay, now you got the structure of the funnel built. Then we're going to go into funnel scripts. And here's how to write all the copy to

get the headline, the VSL, the sales page, the upsell. And he's going to show you how to use all the copy, what scripts to use, where to plug them into, where to get them from funnel scripts, and where to plug them inside the actual funnel. And after you've gone through that training, then you have a chance to go with our team on our side and they're actually gonna help you to go build a funnel. So you're gonna build a funnel from start to finish and get one completely done. And you'll build a second one.

And after you've had a chance to do it a couple of times and they make sure you understand all the things, how to do it, how to connect this shopping cart and the payments and the buttons and the design and the copy. And you build the funnel out. Then you'll get an actual official certification showing that you have proven the skillset you need to do to be able to launch the book funnel.

And then you do the same process for a webinar funnel. And each funnel type, you'll go through the same process. I'll teach you the strategy. Greg's going to walk you through the actual tactical how to build it out. Jim will go through the copywriting, how to get the copy on each page. And you'll have a chance to go to one of our people on our team to go and help work with them to get a funnel built and approved. And then at that point, you'll get a certification for each of those things. Okay. And then from there, you can go into the funnel builder marketplace. I'm certified on book funnels. Here's an example of a couple I've built. And then boom, all of a sudden, again, clients will start coming to you. You can go out there and start marketing your services, a whole bunch of really cool things

as well. Okay. So that's how certification actually works. Okay. And again, our goal is help you become a rainmaker for each of the funnel types. Now, again, you can just focus on one. You can do all of them. I don't really care. This is up to you become a rainmaker for each of the funnel types. Now, again, you can just focus on one. You can do all of them. I don't really care. This is up to you. This is like your own self-paced learning, so you can pick whatever, which ones you want to focus on, okay? Now, this is something, this group is starting next week, so this is a brand new thing.

And so we're starting, the first one will be like, we'll go through, and funnel hubs will be first, and then lead squeeze funnels, and surveys, and each week we'll be unlocking one of these over the next few weeks, okay? Okay, now how it works is that after you go through the certification program, you'll be certified for two years, right? So for two years, you're active certified. And then after that, we have a $500 a year continuing education. And that's just to make sure that you're still up on the newest things. You're learning the new updates and click phones and things like that. Plus it keeps you in the members area, keeps you in the

community, a bunch of other things like that. Okay. But the certification lasts for two years, which is cool. So you can get in there, start making, you know, tons of money building funds for people. And then two years from now, they have the continuing education credits. Now, this is one of my favorite things about certification program. We just built this out literally today. Inside the members area, there's a section that we called huddles. Now what a huddle is, is basically you as a funnel builder, you don't want to be alone. Like I have no idea, like, especially your very first time, your first two or three times, like when you're, someone's paying you and you got to go and build

a funnel simulation and you got to go funnel hack, you're going to be nervous, right? So what's cool is in the huddle, you come in and say, look, here's my client. They're a chiropractor in Chicago. This is what I built out. What do you guys think? And then you get feedback inside of a huddle from everybody, right? And then you go on and after they hire you to build the funnel, you can build the funnel, come back and say, I built the funnel. Here's the page. What do you guys think? What should I tweak? What should I change? And all of this collectively can help you to make sure that funnel is right. That way, when you get it to your client, it's gonna look the best possible.

It's not just your guesses, but you get a whole community of other certified funnel builders who are helping you and coaching you through making sure it's successful, okay? The reason why this is so important, this is my buddy Heath. Heath is one of the lead copywriters on our team

here at ClickFunnels. He is amazing. And Heath is in a certification program for copywriters similar to this. And what's cool is that every time Heath writes a sales letter, like for example, he did, uh, he did the, the no BS letter one. You're also a sales letter. And it was really, really good. He sent to his mastermind group over there and he had all the other people go in there and rip it apart. And like, Oh, the headline sucks

or changes, add this. What about this? And everyone like gave us all this feedback. We came back, changed it. We launched this funnel. And to, to this day, this is one of the highest converting funnels we've ever had. Okay. And it's all because of these huddles that he does with this copywriting mastermind. So I want to build the same thing here inside the funnel builder certification program. We have a mastermind of people. We're all helping coach each other as we were doing proposals that we're doing funnel bills and things like that. And so that's what that huddle is for because I want no funnel builder to feel like they're alone. Now we've got a community of people here serving you, helping you together. Okay. So again, here's what you get inside the certification program. Number

one, funnel builder secrets, all the training. Number two, the certification program plus the live huddle so you'll never be alone. Total value, $19,994, okay? Next thing you're gonna get is the software packages. So number one, I told you, right now I'm in negotiations. We hopefully have it closed this week. We are buying Giru.com, which is the funnel simulation company, I love it, it's one of my favorite

software tools in the world. You guys will get an agency account to that. The agency account lets you build out these funnel simulations, but then also change out the company logo. So your company logo is on it. So when you give it to a client, they don't know we exist. Okay. Which is really, really powerful. That way you can blow their minds. Now this is a valuable bonus because, um, uh, literally if you were to go to guru.com right now and look at it, it's $79 a month for the pro. And then there's upsell for the, for, um, the agency version, which is like 150, 200 bucks a month. Okay.

So you're saving that. So instead of paying 79 bucks a month, a hundred bucks a month, whatever it is, um, you get it for free for as long as you're an active funnel builder. Is that cool? Or is that super cool? Okay. That's like the math. That's like what?

800 bucks a month or 800 bucks a year or over 10 years, whatever the math is. It's, it's, you aren't ever paid for it again. Cause it all be in there for you guys. Okay. Next thing is you get click funnels, 2.0 agency edition care beta for ClickFunnels, uh, for all the people that are fun. I can live goes live next week, I believe. And so you'll be part of that, that beta group as well, which is really, really cool. And what's going to happen is you'll get the agency edition, which means, um, and again, this is only for certified people where

you get these, um, these workspaces where you can pre-build out, uh, um, a client's entire funnel without having to pay for anything extra. Then when it's done, you can give it to them and then they start paying for the ClickFunnels account. That gives you the ability to build and create cool things without the stress of like, I got to get this done because the monthly payment is going to hit for this client, you know, and you can do that. And then when it's done, you hand it off to them. Okay. So you can agency edition as well. Now on top of that, you're also going to get six months of ClickFunnels Platinum for free. Okay. And what that means is if you have a ClickFunnels account right now, we're going to upgrade your ClickFunnels account 1.0 and you get six more months on top of that.

Also, the beta, like I said, for ClickFunnels 2.0 goes, you get six months access to ClickFunnels 2.0 for free, right? And on top of that, you'll get the agency account, which the agency account is only for people who are certified. So again, what that means is when you become a certified partner for the next six months, you're not paying any ClickFunnels fees. Now there is, after six months,

you have to pay your normal ClickFunnels monthly dues, but for the next six months, there's no other ClickFunnels fees that gives you the ability to go in there and just have some fun and do things without the stress of any monthly payments. Okay. We're also going to be giving you the Funnel Scripts Agency Edition. Jim Edwards is working on this right now. It should be done next couple of days, where you have the Agency Edition, where you can literally create forms, send your clients, they fill out the form, click a button, and it saves them to your Funnel Scripts account. And then you can generate all

the copy really quickly for them. And it's one of the coolest upgrades to Funnel Scripts as well. And the agency edition is only available to people who are certified. And so what are you gonna get again? The Funnel Builder Secrets training, the Funnel Builder Secrets certification, plus the live huddles. You can get the Gearu agency account,

the ClickFunnels agency account, and the Funnel Scripts agency account. Whew, total value of $30,985. You guys excited? Someone said that's dope. Someone says dope, drop the price. You guys want me to drop the price as well? Okay.

Well, you guys okay if I over deliver then? I'm still thinking about these pricing things. How about this? On top of that, like I said, there will be other people who have a chance to list themselves inside the Funnel Builder marketplace, but the premium listings will be going to people who are certified.

Premium listings means your badges are on there, you get highest rankings, things like that, because people are gonna come saying, I'm going to hire a funnel builder. We can hire anyone, but if you want, I definitely recommend someone who's gone through the training, who's certified, who has a badge on there. And like I said, we're going to be sending all of our people who ask for funnels directly to the marketplace. And so the better you get in here, the more success you get, the more people are rating and reviewing, the more stars you get, all kinds of stuff, the more clients you're going to get. And that's a big benefit as well.

And then again, no funnel builder left behind. You guys get the certification program. We get the live trainings that are happening every single week. You also get live help. Greg Dankins is the guy who's running the certification program. Just, you know, I asked, I asked Greg the other day, I said, how many funnels have you built in your lifetime inside of ClickFunnels? And he does, just so you guys know, for our team, he's been doing live funnel builds multiple times a day for the last like six, seven years. He said the last time he counted was like over 5,000 funnels he's built from start to end, everything connected live. And he's had three people who he built funnels for

who were clients who all hit Two Comma Club boards. So he not only does this all day, every single day, he's had success building funnels that get into the Two Comma Club. So understand that as well. And this is a guy who's gonna do live help, going live each week, doing a bunch of stuff. He'll open office hours, a bunch of stuff.

You have access to Greg and his team of funnel builders. And on top of that, we also have access to live huddles. So just a lot of cool things because, again, I have this belief, no funnel builder is left behind. If you come in this program, this is your career, this is your identity. We are your tribe to help make sure you're successful, right? Your ups and your downs. The client goes bad, things happen.

All kinds of stuff. We're here to help support you and help you be successful, right? You have a client who's been launched and something's not working. We're there to help fix things. In fact, we'll also give you have a client, as you launch, something's not working, like we're there to help like fix things. In fact, we'll also give you access to our VIP support and other things just to make sure that you are, you're taken care of inside the program.

Okay, so again, we're gonna get Funnel Builder Secrets Training, Funnel Builder Secrets Certification, Guru account, ClickFunnels account, Funnel Scripts account, and the Funnel Builder Marketplace, total value $37,985.

Whew. Now, a couple questions for you guys. Obviously, I'm not gonna charge you guys $37,985. Now, a couple questions for you guys. Obviously, I'm not going to charge you guys $37,985, even though I think it's worth a lot more than that. But if we were to charge you $37,985, and if all this did was help you to launch your brand new career as a funnel builder, would it be worth it?

Yeah, most people go to college and pay a lot more than that to get a career in something that's not nearly as lucrative as this, right? Okay, so it's going to give you the skill sets to become a funnel builder, right? Now, if all this was finally give you the credentials you needed to be a funnel expert, would it be worth it? A lot of you guys have tried to build funnels for other people, but you don't have the credentials.

Now you can say, look, I am certified. I've got the certified program. I've got my badge. I've got my training. Here's funnels I've built in the past. It gives you like instant street cred, right? Your credibility makes it so much easier for you to go out and actually sell funnels. And then last thing, if all this did was increase your skills and funnel strategy,

building campaigns, copying conversion would be worth it. Yeah. Cause even if you never build a funnel for a client ever, but you go through all this and you become better at building funnels, they can do it. Stephen Larson did just like plug in at whatever product you want and boom, watch it explode. Okay. So this skillset you guys are learning is the most valuable skillset you can learn. I've told you that over and over and over again. So right now, we had two choices doing this. We could do what most of our competitors could do, and they make really cheap, crappy certification programs that literally mean nothing. In fact, I've seen some of them. We did a test. We joined someone's certification program, and from the time we bought it to the time we got certified, it was less than three minutes.

Like literally, and that's how bad. We signed up, did a little quiz, clicked a button, they gave us a badge. I was like, this is not even real. No one's going to trust us in the marketplace, right? The certification program is tough. It's not going to be simple or easy. You have to go through stuff. You have to build funnels. You have to prove it. We have to go through, like, audit your stuff to make sure you're actually good, right? And so instead of doing the crappy option that gave you guys no actual value, we wanted to put up some barriers to make it exclusive, to make it expensive, to make it good so that this certification actually meant something. You can actually get clients when

all is said and done, okay? So that's why we decided to go with the second option. So my question for you is, how much do you think that just one client could be worth to you? Okay? Now Stephanie, again, you're gonna meet Stephanie here in like 15 minutes or something, but Stephanie built her first funnel for a client

and she didn't get paid for it. She did it for free, give it to him, and she made it rain. Right? Now one client then referred her and she did a webinar for 10 other clients. She had nine other people sign up. And from there it kept snowballing and now she's got a whole funnel agency that

she's built all because of one funnel, right? What do you think one client could be worth for you or two or three, right? As soon as you get the skillset, you guys, like the sky's the limit. You can write your own swimming pool whenever you want. Okay. You see why this is an amazing deal at the 18,000 we started at, right? Like easily. Again, my friends have certification programs that start $21,000 and beyond. Okay. So 18,000 is started at, right? Like easily. Again, my friends have certification programs that start $21,000 and beyond. Okay, so 18,000 is a screaming good deal. But we had some fun today. I dropped it already down to $15,000.

So we had some fun, but I'm still having a good time. You guys having a good time as well? Okay, all right, let's drop it some more. You guys wanna drop a little more? How about this? Because you guys are the beta group, because this is live training, the live training starts next week

and you have a chance to go through this with us because you're part of the beta group. In the long term, like literally the plan is $18,000 will be the certification program moving forward. But because you guys are coming in and you're going through the process with us, you can help us iron out the kinks. You're going to be part of this foundational group. You're going to be in the live huddles learning and helping each other. We want to build just amazing case studies from this. Because you guys are in there, what if I knocked off another five grand? Would that help you guys? Oh yeah. You guys are like,

drop it, drop it. All right, okay, five, okay, awesome. So what that means, instead of charging us $15,000 for certification today, what we're gonna do is you can get started and become a certified funnel builder for just $9,997, under 10 grand. Or if you need to, you can break up into four payments of $29.97.

That means you can get in here for a couple thousand bucks and start learning the skillset, start building funnels for people, and you could potentially be making money to pay for your second payment or your third payment as you're going. Does that make sense? And so that's what I want you guys to do is give you guys this amazing opportunity to get started and get in there and start building funnels for people. So again, it's one payment of $9,997 or four payments of $2,997. And to get started, when you guys are ready, all you got to do is go to funnelbuilder.com slash go.

Okay, now a couple other things. I want you to also forget, on top of the certification, you're also getting the agency account to gurus. You're getting a six-month account to ClickFunnels 1.0 and 2.0. You're also getting the agency edition

of ClickFunnels. You're also getting the agency edition of Funnel Scripts. Like you can't get these anywhere else unless you're a certified partner, which is cool. Okay, so which one are you? We talked about this earlier,

but how many of you guys are here and you're a business owner and you're just trying to find a funnel builder? Okay, if you are, I here and you're a business owner and you're just trying to find a funnel builder? Okay, if you are, I recommend, if you're a business owner and you're here, you're like, this is awesome, I wanna learn how to build funnels. That's okay.

Buy the certification, certify someone on your team. Certify a kid or a spouse. Certify one of your employees. Find someone on your team who's underperforming. Find a website designer and say, look, website designer, you're good, but you're not making me any money. I'm gonna go take your certification program,

make them a funnel builder. Like, get someone on your team and put them through the certification program. Then you've got a rockstar sitting there who can be building funnels for you all day long, every single day. Okay, so if you're a business owner, get someone on your team and certify them, number one.

Number two, if you're like, this is my new career, this is my identity, I'm a funnel builder, I want to do this. Awesome, jump in here, be part of this and start making money building funnels for other people. Number three, if you're an agency, you should come and be part of this. Like add funnel building as a service to your agency.

And so come in here, get the skills, get the training as an agency as well. Okay, so you right now have two choices. Your first option is don't do anything and not take this leap of faith, which is 100% risk-free, by the way. Or your second option is just test it out. Like literally pony up the tiny investments today

compared to all the value you can get in return. Just give it a shot. Just see if this will work for you. Right? If you come in here and you're going through the process and you're like, I don't understand what's happening,

like let us know. We'll give you your money back. I don't need your money. I want you to be completely understanding on that, right? I don't need your money. This is not about me at all. This is about you.

So come in here, test it out, and go through and do it, okay? Because we have a philosophy here at ClickFunnels that if we can't make you money, then we don't deserve yours. What that means is

go through the program. You got 30 full days. Go through it. Sign up. Go through the foundational training. Go through all the different things. Go learn all the funnel types. Go try to sell it.

And if for some reason it doesn't work for you, you literally have 30 full days. So sign up today. If you don't like it for any reason, I don't care if it's 29 days, 23 hours, and 59 minutes from right now, just let me know and we'll literally give you all your money back. I do not want it. I do not need it. This is a program for you to help you with your future skill set. That. That's my money back guarantee. Um, you know, we are not some fly by that company. ClickFunnels has been on for eight years. We're not leaving. We're not going

anywhere. So there's nothing to worry about, but you're so like, you literally don't have to make the decision. Like, am I going to do this or not? Like just decide, like, do I think this might work for me? If the answer is maybe then go and jump right in and go and do it. Come be part of this thing, go through certification and figure it out. And if it's not for you, let us know. We'll give you money back. I do not want it. I do not need it. Okay. But for most of you guys, if you go through this process, it will change your life forever. Okay. This will be one of those moments. It's like, man, my life before I was a funder builder, my life afterwards, right? Like everything changed for you. And you're gonna have a chance in a few minutes, I'm going to bring on a whole bunch of amazing funder builders to tell

their stories and talk about how their life changed when they decide to make the same decision you're making right now, like, should I do this? Like, ah, it's a lot of money. Ah, it's scary. Like, it's a whole new identity. It's a whole new different shift. Like, should I do it? Ah, I don't know.

Again, don't say yes or no. Just say maybe. I think this is for me. I'm going to jump in and just try it. And then if it's not for you, let us know and we'll give you money back. But again, like all the people we're about to meet, it changes their life

and it can change your life as well. Okay, so the real question for you is this. Is it worth gambling just a few minutes of your time to check this out? Which even if only does half what I've claimed on today's training will literally pay for itself as soon as you sell your very first funnel. That's the question. Okay. If you guys know the answer, now it's time to go to funnelbuilder.com slash go. And again, I told you guys, we have over a hundred thousand active

entrepreneurs. We have 1800 a day who are signing up and all these people are looking for funnels. They don't want to learn how to build funnels. They just want somebody to build funnels for them, okay? Most of them need your help. And I need your help because I can't support all these people. I'd have to build a team of like 400 people to build funnels for all of them.

I'm not able or willing to do that. So I'm going to focus on software. You guys focus on becoming great funnel builders, okay? Now someone was asking earlier, like, well, I'm confused. I don't understand. I don't know what kind of funnel I even want. Like that's the whole point of the certification. You shouldn't know what kind of funnel you're going to be mastering. You shouldn't know what's going to be best. You shouldn't like, that, well, I'm confused. I don't understand. I don't know what kind of funnel I even want. Like, that's the whole point of the certification.

You shouldn't know what kind of funnel you're gonna be mastering. You shouldn't know what's gonna be best. You shouldn't, like, that's why we're doing certification. I want to open your eyes to the opportunity. Now you can come in, get certified, and figure out, like, oh, I actually like book funnels a lot. I hate book funnels, but man, webinar funnels light me up.

I like product launch funnels. Like, you can come here and go through and experience it and then decide what makes the most sense for you, okay? So if you're confused about what funnel you should use, don't be. That's the whole point of the decide what makes the most sense for you. Okay, so if you're confused about what funnel you should use, don't be. That's the whole point of the certification is to train you, help you understand it, and then you can figure out what you want to specialize in.

Does that make sense? Just like college, right? You go to college, the first four years of college, you're just like, I'm just coming here to figure out what's happening. And then you go and you specialize and you certify it. The more, you know, the closer you get to the end, the more money you're able to make, right?

Same thing happens here. Okay, so here's where you can get inside the Funnel Builders Certification Program. Once again, the Funnel Builders Secrets Trading. All the training on how to build funnels. You get the certification as well as the live huddles. You get the Guru Agency account, the ClickFunnels Agency account,

the Funnel Scripts Agency account, and the Funnel Builders Marketplace. Total value of $37,985. And then I got one last special bonus for you guys, and this is only for those who set up right now. This is one of those bonuses we're gonna pull away very, very soon, but I wanted to give this to you guys because I love people who take action. I know this is a scary thing for a lot for you guys. And this is only for those who set up right now. This is one of those bonuses we're going to pull away very, very soon. But I wanted to give this to you guys because I love people who take action. I know this is a scary thing for a lot of you guys. You're nervous, you have the fear, the anxiety, all the things, right? Your brain's saying, no, this is going to

be hard. It's like, I want to push through that, right? I want to turn off the fear from the back of your head, turn it off and let you move forward in faith. So I'm going to give you guys one more bonus that is so irresistible. I hope this, this alone will be worth the money to join Funnel Builders. I showed you guys this Funnel Builder search engine, and this is powerful. I started using this a little while ago, and I love it. It lets me reverse engineer. I can see the ads, people running, all sorts of stuff. And so what I'm going to do is that we're going to give you guys access to this. Now, a couple of things. There are two other software platforms that are similar to this, okay? Two of our competitors.

One of them is called Adbeat, and Adbeat charges $399 a month. And there's called similar web, similar web charges $449 per month. Now, if you guys ever use these tools are awesome. Let you reverse engineer and see the ads, people running all sorts of stuff, but they're insanely expensive. Even for me, I do pretty well. But whenever I got an Adbeat account, I would like get everything ready. All my research and I go sign up and I would try to like do as many as I could. Like I would, I have 30 days. I'm like, I'm not paying for two months. Cause that's so much money. I pay for 30 days. I tried to get as much funnel hacking had 30 days. I'm like, I'm not paying for two months because that's so much money. I paid for 30 days and I tried to get as much funnel hacking

done as possible and then like I canceled my account and I wait like six, seven months. I go create another account for a couple days because it was so expensive,

right? And so we're able to tap into some amazing databases, pull some of the ad stuff for you so we're going to give you guys a license and access to the Funnel Builder search engine for free

for as long as your certification is active. That means you're not going to pay 400 bucks a month to add people to charge you or 449, that similar web. You get access to this entire database, everything, for free for as long as your certification. That's saving you 500 bucks a month times 12 months,

that's what, five grand, times 10 years, like $50,000, times a million. Anyway, it's a huge value statement we wanna give you guys. That way you guys can use this as well. This is a gift we're gonna give you for those who get started right now by going to funnelbuilder.com slash go.

He's excited. I'm having so much fun right now. Okay. So again, you guys get certified today. You get certified for just one payment of $9,997, basically $10,000, or you can make up over four payments of $2,997. All you gotta do is go to funnelbuilder.com slash go to get started right now. Again, recap what you can get

you can get the funnel builder secrets funnel builder certification the guru the click funnels the funnel scripts agency accounts plus access to the marketplace

when it goes live later on this month total value of $37,985 and you guys get all for just one payment of $997 today or four payments of $2,997

over the next four months okay and again you can start at funnelbuilder.com slash go now in a minute now I got some guests I'm gonna to bring on before I do. I know I got a whole bunch of Q and A's. My team just lent me a piece of paper with a bunch of Q and A's. I think

I have five or six questions I'm going to go through and then I'm actually going to bring on a bunch of funnel builders and let you introduce it. I'm going to introduce you to them and have them tell the stories. You can see like what this career actually looks like on the other side. Okay. Sorry. I'm out of, out of breath. I'm having so much fun over here. Okay, so the questions that are coming, here's the questions, okay? So I think I have six questions here, seven questions. So the first question that my team said, is there a guarantee?

So yes, there's a guarantee. The guarantee is basically you come in here, go through the training, and you got 30 days to try it out. At 30 days, you're like, this is worth it for me. Let us know and we'll cancel your money. If you do monthly, we'll cancel. We'll refund your money.

If you pay full, we'll refund your money. So you have a 30-day guarantee to go through it and have some fun with it. Number two, will you promote my service if I acquire a certification? So kind of. I'm not going to promote anybody as a specific funnel builder, but after you get certified, you have a chance to put yourself inside the funnel builder marketplace. And then for us, that's where we're driving. Everyone who's looking for a funnel builder, we drive them to the Marketplace. So the Marketplace is there. It's a valuable tool, but you guys will be in charge of like,

obviously listing your services in the Marketplace and making sure, like doing deals, you get stars, you get ratings and reviews and making good funnels and putting your portfolio. And we'll teach you how to do all kinds of stuff to make it so you're very, very attractive and people want to pay you. But your job is to do that.

So we'll let you list yourself in the Marketplace and I'll be sending tons of people there. But then it's your job to kind of get the leads and work through from there. On top of that, we'll be spending tons of time inside the certification program showing you how to get leads, how to get customers, how to sell them, how to close them. All that kind of stuff will be covered as well in tons of detail because we want to make sure you guys are having success as well. So not only are we getting certified learning how to do all this stuff, we'll also be helping you guys with how to actually get clients, how to sell people, all that kind of

stuff as well. That sound good? Okay. Question number three. Once I'm certified, is there a suggested price point to be, to, I should be charging for the product for my, for the funnel builds? So the answer to that is kind of, with funnel building, there's, there's a wide, there's a wide range of, of prices, right? When most of you get started, your first funnel might be free. You might just like Stephanie did, like she built a funnel for free. Then she had success that she

leveraged it and she started charging more. Everyone charges different prices. Typically, the type of business you're working with depends on how much money you can charge. Okay. So for example, let's say you are doing a funnel for a restaurant, right? In a restaurant, there's a lot of customers coming through, but the average person goes to a restaurant might spend 50 bucks or 30 bucks, right? So if you get that one new client a month, they make an extra 50 bucks a month. You probably can't charge that much for that kind of a funnel, right? But let's say you work with someone who is a dentist that does cosmetic surgery and their typical patient value is $10,000 for Invisalign, right? And if you get them one new client a month, they're making 10 grand a month. You can charge a lot more, right? Maybe you get

them three clients a month or five clients a month. Like if you work with companies that have a higher average customer value, you can charge a lot more. right? Maybe you give them three clients a month or five clients a month. Like if you work with companies that have a higher average customer value, you can charge a lot more. We'll teach those things in the certification program as well. But there's no like set pricing, right? This is all up to you and negotiations, but we'll walk you through how to do it.

You know, the proposals, we've seen people sell them anywhere from $50 for a funnel proposal up to Ben Moot charges $1,000 for a funnel proposal, right? So there's that big range and the better you get them, the more you can charge, right? Supply and demand.

You start getting a lot of clients, start charging more and you get less clients coming in and you can work with the ones you want, right? Same thing on the funnel building. First, maybe you build a funnel for 100 bucks, but if you get better, then you could charge more, charge 500, charge 1,000. You get better and better,

then you can come back and, you know, like Kevin, charge a percentage of the product launch as opposed to charging for the funnel build, right? Or like Noah, charge a percent, like get equity in the companies. Like there's so many things you can do, but it all comes down to how good you get at this game, okay? So I'm gonna give you all the tools

and the resources and training to make you amazing, but then it comes up to you like, you gotta take these things to become really, really good. If you do that, man, you can have tons of success, okay? So again, if you guys are on the fence, now is the time, go to funnelbuilder.com slash go. I have a couple of guests for you to submit. I got a couple more questions though,

and then I'll introduce you to some more funnel builders. Next question, three, four. How long do I have to complete the course? Okay. So this is a cool thing is right now, again, this is the beta group, which means right now you're going to get in. There's a bunch of cool stuff you can dive into now. This weekend, you can go through a bunch of foundational stuff for you to start getting the wheels of your head spinning. And the next week, we launched the first certification program. And each week we'll launch a new one after that. And so, um, what's cool about it is you can kind of do this in your own timeline. Some of you guys are gonna be crazy and you're gonna do every time one releases, you're going to do it and have it done in like, you know, in a week and then be,

be, uh, be certified in that funnel type. Some of you guys may like, uh, like maybe like, I don't like book funnels. Survey funnels are stupid. I don't like these kinds of, and like, oh, but I love this one. And maybe you just do one or you do two. It's totally up to you. I don't really care. Um, you know, some of you guys like you oh, but I love this one. And maybe you just do one or you do two. It's totally up to you. I don't really care. You know, some of you guys like, you can make an amazing income by mastering just one funnel type. So maybe you're waiting for two or three weeks till that one comes,

then boom, you just go deep and understand that one and become amazing at that, okay? But there's no like set time to complete them. Like you have access to this. Again, when you sign up, you have two years access. For two years, the training's there.

And after that, it's just 500 bucks a year to continue education to keep your certification open. So yeah. Number five, how many exams are there? Do I take them all? I become certified. So there's, for each funnel type, there's a strategy training, technical training, copywriting training, and then you go and you actually are going to build two funnels using that funnel type. And then afterwards, there's a a quiz you gotta take and that's it okay again there's a certification for each funnel type so if there's certification like you'd be certified at book funnels and then you go to the marketplace i'm certified at book funnels now i'm certified webinar funnels you can

do each individual certification you have a chance to go and do those so each certification does have an exam and a quiz so you can have up to like 10 or 15 if you do all of them, or you can have like one if you just do one. Okay. Let's see. Will I be required to recertify? So yes, the way it works again, you have two years access certification program and two years from now, there's $500 a year recertification that'll give you basically the ability to go through continuing education. We'll have new stuff to kind of update you. Some of those things will also be as we go deeper into like potentially the copywriting training and the conversion training, things like that. Those will all be continuing education credits as well that you'll continue to have after as we keep going through it. Okay.

Oh, this is, I think it's the last question. Do I have a, is there a licensing fee or commission? So the answer is no, you are not paying me a licensing fee. There's no commission you got to pay me. This is yours. Like you set, you sign up somebody, you keep all the money. It's your money. It's not mine.

I make my money, honestly, by them using ClickFunnels accounts. So that's my evil motivation. If I can get you really, really good at selling lots and lots of funnels, then those people need ClickFunnels accounts. And what's cool about those, we have an affiliate program. In fact, this is crazy. We did the math. We paid out $91 million in affiliate commissions since ClickFunnels went live. So my goal is to pay you back commission. So you will get a client, you build a funnel for them, you give them the ClickFunnels account, they sign up for it and you get 40% of that money recurring. Is that crazy?

And so you get paid from the client, you get paid from us, I guess it's awesome. So my evil motivation is I want you guys going out there and getting more clients, more people using ClickFunnels. And so, yeah, there's no thing like, I don't, if you sell something for 10 grand

or 100 grand or a bajillion, I don't get none of that money. We just have them using ClickFunnels and that's it. Does that make sense? Okay. So many good questions. Again, you guys, one last recap. This is everything you can get. You get a Funnel Builder Secrets training, the certification, the gear agency account, ClickFunnels agency account, Funnel Scripts agency account, agency account. My tongue is getting tired. We've been going for a long time. You get the access to Funnel Builder Marketplace. Again, one payment of $9,997 or four payments of $2,997.

All you do is go to fundabuilder.com slash go to get started. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff and be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information

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