Marketing Secrets with Russell Brunson - Funnel Hack Everything... Not Just Their Funnel

Episode Date: March 15, 2018

Do your homework, funnel hack everything, and Russell's new motivation. On this episode Russell talks about listening to a podcast and finding out what company he now wants to compete against. Here are some of the awesome things you will hear on today's episode: Find out what company Russell discovered that he now gets to compete against. Find out what part of the company Russell wants to hack, because it's not actually funnels. And find out all the ways that you should be hacking other businesses so that you know the ins and out of the market you are in. So listen here to hear what company Russell wants to compete with next, and how he will funnel hack them. Transcript - https://marketingsecrets.com/blog/funnel-hack-everything-not-just-their-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome to the Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, I hope you guys are doing amazing today. We are a week away today and some days

from today the event will be live and so I'm actually heading into the office right now because it's kind of late. You can see if you're on camera because I've got a lot of slides to live you. So I've yet to finish any presentation. I've gotten close on a couple but there's still so much work that goes into this, and anyway, it's really fun. But I wanted to just message you yesterday because this morning as I was getting ready, I was just listening to a podcast, and I listen to a lot of podcasts,

but the one I was listening to today was Nathan Lackas, the top, and he was interviewing the CEO of HubSpot, which was kind of cool. HubSpot, for those who don't know, is kind of one of our competitors, only not like directly um i was telling um clint this morning he's our he's my uh cfo slash uh he's my wife's cousin so he stayed over last night he travels into to work from the office uh one or two

days a week and then goes back to where he lives normally. But he was here last night. So this morning I was telling him about HubSpot a little bit. And I was like, they're kind of like the ying to our yang. They're all about like putting out good content and people will come to you and hopefully buy your stuff someday maybe. And we're like, build a funnel and drive traffic to them. But like their suite of tools is like kind of similar, right? Like they got landing page software. They got CRM. They got all these kind of things. So anyway, they got landing page software, they got CRM, they've got, you know, all these kinds of things. So, um, anyway, really, really cool, uh, interview that

they were doing, but it was fun because, um, I don't know, for me, it's like, maybe it's just the competitive part of me, but they start sharing their stats and their numbers and what they were doing. And like, God, like it just got me excited. I'm like, okay, cool. They're doing almost a million dollars a day. We're at, I don't know, about a quarter of that right now. So I was like, okay. And we have more customers. We've got about almost double as many customers as they do. But they're doing it based on, anyway, it was interesting because what they were showing

and what they are doing is almost identical to one of the big shifts and big changes that we're going to be launching at Funnel Hiking Live, which was cool because it was like, oh, sweet, we're on the right path, we're doing the right things. But it gave me someone to start chasing towards again, which is fun. It's been a while. All of our other competitors, we blew past them, and then it's just like, huh, what do you do when the competition's gone? And so for me, it's tough because I'm like, not that I want to compete compete you know like whatever like um i think most of you guys know i'm pretty competitive at this point um but it's just like i need to have someone that i'm running towards

or else it's it's tough for me to like just have that energy and excitement of like okay where were like yeah so now it's like all right so hub spot this is the numbers their stats is where they're at now we know now I've got a shot. Now I've got like a place to aspire and ascend to and to run towards. And so it just pumped me up this morning. So for you guys, I don't know. I know we have people listening to this at all different levels of business from, you know, a lot of startups all the way to people that are making, you know, tens of millions

of dollars. And so what I would recommend is like, and this goes back to hacking 101 right like find someone to model like that's not just talking about their landing pages their offers or their whatever but it's like really understanding like like who who in the marketplace like who's there who's leading the way who's proven this model before you how do you funnel hack them like um your hubspot may be excited to go funnel hack how they're doing their pricing strategy talked a little bit about that i'm like okay cool that's their pricing strategy and that's how they do this and so they do this and so it's like it gets me all like um excited to run to run towards that now um it gives me motivation knowing that it's

possible knowing that it's doable knowing something's done it before and it's like sweet four minute miles been broken now i know where to run how to run in the direction and they've left clues i know they left clues um i you know it's funny we we um we started kind of funnel hacking uh salesforce as well last year so we listened all the salesforce books and salesforce event and i really understanding them a lot better and their path and their journey has given us a lot of like momentum in it and uh which has been really cool but now i'm like sweet now i got hub spots i'm gonna go read the dude he's written three or four books i'm gonna go read the books and start studying him and like i'm gonna start geeking out um and start funnel hacking the business not the funnel their funnel sucks their landing pages are so bad i honestly have no idea how they have any

customers um i shouldn't say on public but they are really bad um hubspot ceo i can't remember your name you're awesome but if you want me to help you fix your funnels, let me know. Um, but like, that's not what they're good at, but what they are good at is, is different than what I'm good at. And so it's like, oh sweet. I've got someone to model, someone to look at, someone to chase, someone to, to, uh, to aspire towards. So I'm, I'm pumped and I'm excited and I'm going to start studying and geeking out and

funnel hacking. And I will know more about him and his company than anybody else on earth here within the next two or three months, which is kind of cool. So, um, this brings me to the moral of today's story. The moral of today's story is you need to do your dang homework. Um, it's funny. I have people all the time that come to me like, Hey, Russell launched this kind of business. I'm like, cool. Um, so, and it's funny cause I'm kind of obsessed with this. Like in most markets, I know the key players and I'm like, so, you know, so-and-so they're like, cool. So, and it's funny because I'm kind of obsessed with this. Like in most markets, I know the key players. And I'm like, so do you know so-and-so?

They're like, no. I'm like, do you know so-and-so? No. Have you heard of so-and-so? No. I'm like, dude, how is it that I know more about your market than you do? This is not a good thing. Like you need to become obsessed with it.

Like if you're in a market or you're going into a market, like you need to know who are the players, who are the gurus, who, what are the events? Like what are the things? And you need to go to them. Like go to the live events, go meet the live events go meet the people go buy the people's products like become obsessed with it do your homework because you're trying to go compete into a market you don't even know about like it's not very very smart but if you know that's like okay cool here's the players here's where people are at here's the good old boys club here's the events that are happening here's the hierarchy of things here's the people at the top here's people in old boys club, here's the events that are happening, here's the hierarchy of things,

here's the people at the top, here's people in the middle, people at the bottom, here's like, like all that stuff's out there, you just gotta go and look for it, and it's worth finding, so funnel hacking isn't just landing pages,

it's not just traffic sources, it's everything, it's all the pieces all put together, so hope that helps you guys, that's all I got, I'm gonna go in there and get some slides done, get prepared for locking life. Hope you guys prepare yourself as well. Um, this event is going to change some of your lives and I'm excited for it. So, all right guys, I'll talk to you. Bye. Would you like to see behind the scenes of what we're

actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.