Marketing Secrets with Russell Brunson - Funnel Hacker Onboarding #4 - How Do You Sell Your Offer?

Episode Date: September 8, 2017

On this episode Russell goes over the final step of the Clickfunnels onboarding process and helps you understand why the copy, or the words within your funnels, are so important. Here are some exciting things in today's episode: Learn why good copy is just as valuable as a good salesperson is offline. Hear what kind of resources are available to help you write copy successfully. And finally see how all the training you have received in these last four episodes fit together to help you be successful with funnels. Listen here to the last step and help yourself have even more success with Clickfunnels. Transcript - https://marketingsecrets.com/blog/funnel-hacker-onboarding-4-how-do-you-sell-your-offer Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell again. Welcome to the last of this sequence here in the Funnel Hacker onboarding process. This is the Marketing Secrets Podcast and if you missed videos one, two, three, and now this is number four, go back and watch this as part of a sequence to help you understand why do you need funnels,

what's the micro internal value ladder you're creating, what is the offer you create at each step inside that value ladder, and then this one is all about the copywriting, how you sell each of the offers so you can provide value at every single step inside of your funnel. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things

that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey guys, this is the last of the onboarding videos. And I hope you've enjoyed it. Hopefully you had a chance to watch all of them. This is where we're going to go into copywriting. This is salesmanship. This is what, for some reason, people understand this.

When you're in the real world, they have to sell something. But for some reason, I don't know what it is, when we get online, we forget all these amazing, important principles. So this is all about copywriting, about selling your actual product. And not just the product, but you're selling it every single step. You're selling on the ad. You're selling to get them to click. You're selling on the landing page to get them to give you an email address. You're selling on the sales page to get their every single step you're selling on the ad you're selling to get them to click you're selling on the landing page give them give you email address you're selling on the sales page to get their credit card you're selling on the webinar

registration page to get them to register like you're selling every single piece of this and so many times we don't value or remember that and so this uh is the last of the onboarding videos here inside the new click funnels onboarding process i want to share with you guys here on the marketing secrets podcast because it's important and I hope you love it. So watch this video right now and hopefully it recommits you to mastering selling at every single step here inside of your funnel. All right, welcome back. Now we are moving on to the last step in your initial funnel education and this is one of the most important yet one that people understand the least. And it makes me laugh because if you look at traditional selling a product or a service, like people know this,

it's how do you sell the product or service, right? We call this online inside of our phones, we call it copywriting. It's the words on the page, the headlines, the words in the video, the words on the webinar, all those things, it's the words. And it's funny because in traditional business, let's say you are starting a vacuum company, going door to door selling vacuums, right? If you come to the door and you knock on the door and you're like, hey, I got a vacuum. It's 800 bucks. Nobody's going to give you money for that, right?

Yet for some reason in our funnels, that's what we do. We have a picture of the thing and we have the price and the order button. And that is not how things are sold, right? If you want to make a lot of money selling vacuum cleaners door to door, you hire a really good salesperson to go in and sell the product, right? And good salespeople can make a lot of money. Okay, I've got friends selling vacuums, selling knives, selling pest control, selling alarms door to door. And some of these guys make hundreds of thousands, if not millions of dollars a year selling door to door because they've gotten really good at selling.

And so inside of our funnels, right, we have this value ladder we're taking people through. We have the value at each step. We have the value at each step. We have the offer at each step. But the last piece is we have to sell those things. We have to actually sell them. Just because you have a picture of a vacuum cleaner with an order button, nobody's going to buy it unless you actually sell that thing. And that's one of the disconnects. For some reason, people know offline, but they forget when they come online.

And so that thing, those words, all the stuff on the pages is what we call copywriting. Okay. Now copywriting is something you can hire people to write copy for you and really good copywriters charge a lot of money, or you can learn how to do it yourself. And there's a couple other ways to do that. Now, a couple of things I recommend. Number one is if you haven't read the book, expert secrets, the reason why I wrote this book was because a lot of people, after they read the.com secrets book, they understood like funnel structure. Like, okay, here's page one and page two, and here's the right order and those kinds of things. And I watched as the ClickFunnels community started building amazing funnels, but then so many people would drive

traffic, those funnels, and they never made any money. And they come back to me like, Russell, why is this not working? You said funnels are the greatest thing in the world. And I look at their pages and literally it's like the landing page. There's a picture of an e-cover with an opt-in box. I'm like, what's that? They're like, well, they give me the email, they get that. I'm like, you like, I wouldn't know that. Like, like how'd they do it? They have, again, they'd have their product with a picture of the product and a $300 order button. It's like, you need to sell the products. And so the reason why I wrote this book was to help people understand how do you actually, how do you sell things? How do you position your offer? How do you make an irresistible offer? Like what are the words and the phrases

and how do you tell the stories and the way to sell your product? And so I recommend getting this book, if nothing else, to understand like how to, how to like, how to put all the words on the pages the right way, okay? Inside this expert secrets book, some people think this is only,

it's only for if you want to be selling information products, but the concepts in here are true for whatever it is you're selling. Understanding how to tell a story in a way that sells your product or your service. The best sales people online and offline are people that are really good at telling stories. And this book walks you through how we tell stories, the story structure, all those kind of things. So if you read this, it'll help you understand how to actually present your product

in the right way without having to learn all the techie copywriting stuff. That's honestly, it's really hard. It's kind of confusing. And to be completely honest, it's kind of boring. The Expert Seekers book will make this exciting and live for you, show you how to tell your story in a way that gets people excited about buying your vacuum cleaner or your coaching or your consulting or your supplements or whatever it is that you are selling. So that'd be number one, get this book and study the sections on how to tell your story. Number two, one of the shortcuts that we created, because a lot of people struggle with this piece. They create the funnels and it's just like,

they send people and they don't make money and they're like, Russell, how do we do this? We're providing value, we've got really good offers, but it's still not working. And again, the last step that makes this all just magically work is the copy. And so what we did is Jim Edwards is one of our partners here at ClickFunnels.

He went through the.com secrets book and took all the sales scriptsFunnels. He went through the.com secrets book and took all the sales scripts in here. He went through the expert secrets book and took all the sales scripts and storytelling scripts inside of here. And we've created a separate company and created a software program called Funnel Scripts. What Funnel Scripts is is a really cool tool

where you're like, hey, I need a headline for my page. You may not know what to do or what to put in, so you answer four or five questions, you click a button, and it's going to pop out like 150 of the best headlines in the world wrapped around your product and your service. If you're like, I need a video about what to do. You fill in a couple of pieces, you click a button and boom, it gives you the entire video script. It does all of the scripts and the copywriting for all your pages that are done in there. And it has helped so many people

save so much time to have so much success. Um, it is an external product. You don't have to have it to be successful, but I recommend looking through it and getting a copy because it'll make your job so much easier. Okay. So with that said, what your homework is for today is it's going to be kind of a fun and there's kind of a hybrid of different levels you can take it at. When you click the button down below, I'll take you over to a video and there's a video of Jim Edwards and I talking about copywriting, helping you understand how it works, how the scripts work. And that training alone will give you the foundation you need if you want to just go and start writing your own copy. Number two is I highly recommend getting this book so you understand how to tell your story on each of the pages inside of your funnel.

And then the third thing, if you're able to invest in it, there's the software called Funnel Scripts. Again, it's a separate company, but Funnel Scripts is a really good software that will write all the scripts for all the pages in your funnel. There will be a link there for a webinar. You can go and you can watch it. The webinar will show you how Funnel Scripts work. It will explain the whole process. You'll see demos of it, and then you can decide for yourself if it makes sense or not. But if your funnel is struggling or if you're struggling writing all the words and the headlines and all those things that are kind of typically not second nature to people,

Funnel Scripts will make that process so easy. I've seen people who in the past would spend four or five weeks trying to write all the copy in their funnels, get that process done like an hour, hour and a half sometimes. And it's very simple and it's very easy. So that is a shortcut that will dramatically speed up your success. But the copy is probably the most important part of the funnels. You have the value ladder, you've got the offers, and the last thing is the copy to actually sell those things. And you're selling everywhere.

You start at the ad, right? Someone sees the ad, like what's the copy on the ad? What are the words? What are the things that get people to click on the ad? Then they come to the first page of the funnel. What are the words that get them

to want this offer so you can provide value to them? Then they opt in or whatever. They go to the next page, it's like, hey, what are the words that make them want this offer so they get value so they want the next thing from you? And that's the last piece. So it's, it's so vitally important. I want

you guys to understand copywriting is, is the key to make these funnels tick. So it lights them on fire, which gets people to take action when they come into your process. And so I want you guys to understand it. So again, click the button down below, watch the training video, help you understand copy better than read the book to understand how to tell your story. And then number three, if you're able to get funnel scripts, go and get it because it'll speed up the process

so much for you. And that's kind of the game plan. So with that said, that is the end of this walkthrough. And this should help me, this will give you, hopefully give you the foundational information

you need to understand why funnels and why offers and value and all these different pieces that are essential for you being successful. Now you understand the core basics of funnel marketing. And hopefully my goal with this was to help you not just become really good at ClickFunnels, to help you understand the marketing behind it so you can have success with your funnels.

And we have a philosophy, a motto, whatever you want to call it here inside of ClickFunnels. We talk about it with our customers all the time. You've probably heard me talk about it. But it's the concept of you're just one funnel away, right? And the key to making that funnel hit is this. It's all the pieces we just went through. It's understanding the value ladder, creating offers, having the copy,

like all those pieces, those are the keys. And one funnel, again, you hit one funnel and it'll change everything for you. And so I want you guys to understand that. With that said, I hope you enjoyed this training. And congratulations. We'll give you your badge now. And now it's time to get your funnels profitable and making you some money.

Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.