Marketing Secrets with Russell Brunson - Funnel Hacking Live 2019 Recap - Day 1

Episode Date: March 6, 2019

The Foundation - Russell recaps the first day of Funnel Hacking Live, the biggest tips, tricks, and insights, as well as how we lay the foundation for the rest of the event. On today's episode Russell recaps day one of Funnel Hacking Live 2019. Here are some of the amazing things you will hear in this episode: Find out who the speakers were and what they spoke about. Find out how much money was raised for both Village Impact and Operation Underground Railroad. And see how much money Russell's own mom was able to raise by making a quilt for the event. So listen here to see what you may have missed at Funnel Hacking Live 2019, on day one. Transcript - https://marketingsecrets.com/blog/185-clickfunnels-startup-story-part-4-of-4--2ff7d Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson. We're welcoming you to the Marketing Secrets Podcast. I'm going to be talking about Funnel Hacking Live. So for those of you guys who were there, it was amazing. I'm going to recap some of it. For those who weren't there, I'm going to

talk about what you missed. And that's the game plan for today. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. Hey everybody, so I can't believe it's over.

But I can't believe it's done. Like, it is insane how much went into that, how much stress and time and energy and effort, and then it's done just as fast as it comes. It's over, and it's crazy. And then it's done just as fast as it comes. It's over. And it's, it's crazy. And, um, I was going to record a podcast. Like I stayed one day late. I was going to record a podcast while I'm sitting in the hotel room. And then I was just beat and I didn't. And I was like, I'm gonna get home and I haven't, it's been like over a week now. And, um, I'm finally

having some time to sit down and be like, okay, I'm going to, I want to talk about this. And so I want to kind of share it with you guys. so for those of you guys who were there you know it it was it was amazing we did it in in nashville and we're also by the way gonna be nashville next year which is really really cool so if you haven't got your tickets yet go to funnelhackinglive.com and get them um but we're going back to nashville um and it's cool because the place we stayed at the gaylord um the operating on gaylord whatever they call call it. I don't know. Um, it's like this village, like the whole thing's in this huge dome and there's like 22 restaurants. There's all these things. And so all of our funnel hackers were there. And what's cool this year we did is

we actually, um, we paid extra for our signage. So we like, we had the whole thing wrapped in ClickFunnels stuff. Like my face was everywhere. It's kind of embarrassing. Um, like on the boats, there's like a boat ride. You can drive through the canals. And like my face is on the boats. And like Funnel Hacker signs, every big old sign said, welcome Funnel Hackers. And like it just made it feel like you were in this like little ClickFunnels community or village or something like that. And it was so, so cool. And what's cool is because we're going to the same place next year. We already have all the signs done.

So we're going to put those up plus more and make it even bigger and better next year if that's possible. But it was cool because just in the very giggle, you felt like came to like click funnels land or like you know disneyland you go and you stay different places um which made the experience just so so cool and i did a podcast like a probably two years ago a year and a half ago about about creating a world um i talked about after the disney after probably a year ago then after disney how disney didn't just create characters but create a universe and it's like it's kind of fun because inside of our community we're doing those same things like there's characters right there's all these people you guys know but we created this universe and um it was it was special all right so i'm gonna walk you i'm gonna kind of go day by

day and just talk about some of the stuff and it's it's tough because there's i feel like i'm doing a disservice i want to like give everyone's presentation to you again so you can hear it um unfortunately can't do that um but i'm kind of go you again so you can hear it. Unfortunately, we can't do that. But I'm going to go through that so you guys can just hear some of the big lessons, the big takeaways that I had as a whole. So basically, the first night, the night before the whole craziness happens, we do a big event. We do a big dinner with the Inner Circle and people who had actually wanted to call the club.

No, excuse me. It was just inner circle and uh and our speakers took him out to the rock and roll hall or the not rock and roll the country music hall of fame which was so cool and uh we saw the gold records on the wall which looked just like click funnels to comic club records only not as cool because we've got commas and they don't um but it was really cool to see all that and then um we had a big dinner and we had um some uh some country singers come and sing to us which was just uh like kicked off the whole the whole event the whole everything which was really cool and then from there we drove over to the um the blake shelton's uh old red restaurant we went over there and then we had the inner circle there to comic club then to comic club x members were there to comic club winners were there eight figure award winners there it

was a huge party with a live band and we just hung out and well honestly i took pictures for like three hours with people but everyone else hung out and just had fun and danced it was such a good time and that was like the pre-frame of how the whole event started so then the next day was wednesday woke up we had a registration in the morning and we don't start till noon because it gives us time to get everyone checked in and processed and all that kind of stuff um i remember walking in the room and like oh it looks so cool. The stage was amazing. The room was huge. Um, we had just shy of like 4,500 people who, who came, um, which 4,500 people in our community are crazy. And it's funny cause like the week after our event or the day after

there was another, probably the, the, the other big event in our industry. And I can talk about that specifically other than just like, um, people that went to both of them are just like, man, the energy in your room is insane like when people come in they sprint to the front everyone's running it like piling in finding seats the energy's high like like it's just it's like a rock concert from the second it starts until the the last day and nobody stays in the halls like it's crazy the last day we're four days in i'm looking out and like the room is still completely filled and um everyone's like there's no one in the hall just networking like yeah this like there's networking one in the hall, just networking.

Like, yeah, there's networking that happens, but it's not like a networking event. It's like a learning and networking event. You know what I mean? So it's, oh, it's cool. But anyway, we open the door, people run in and it was fun. I had my mom and my dad there. So they were sitting in the front row and I gave my very first presentation, which was all hook story offer.

And we actually streamed that one live. I wanted people to see what they're missing out on. Cause a little FOMO marketing secret 107. I don't know. Creating FOMOs. We actually streamed my presentation live, which was in the Facebook group. And I think I'm going to be putting that here in the podcast. You can hear it, but I was really, really proud of it. It's called hook story offer. And then how that relates to the perfect webinar and how you, you know, stuff like that. And it was fun because I did the whole thing. We brought Todd on stage. We talked about the click funnel, stay the Union. We talked about the updates.

And then I went deep into Hook's story offer and just taught it. And it's funny because my mom has never seen me speak from stage ever. And afterwards, she's like, you're really good on stage. You're funny and you tell stories so well. And I was like, yeah, mom. That's what I've been doing for the last 15 years of my life. It was just kind of fun to have her there and have her experience it. So anyway, I'm not going to go too deep into that cause you'll hear that presentation here. Hopefully,

um, in the next couple episodes, which would be really fun. And I got done. Um, I talked about hook story offers, how you grab a customer, you bring them into your world, but then after you get them in your world, then you've got to serve them like crazy. And so the next person I wanted to have speak with Stacy Martino and Stacy runs, um, a company, they've helped save over 10,000 marriages, her and her husband, Paul. And they are some of my favorite people I've ever met. And, um, they don't teach marketing. They, they teach relationship stuff, right. But they're amazing marketers and they had like a 91% re-up rate or, um, renewal rate on their $14,000 a year program. And I was like, how do you do that? And she said, well, you know, we use your value ladder concept, but we call it the customer's

yellow brick road. And so she did this amazing presentation about the yellow brick road. And like, here's how you take somebody on this yellow brick road and on this journey. And like, they're, they want to come to Oz, right? They want to, they want to see the wizard and like, you're the wizard. And so it's like, how do you take them? How do you get them going on this yellow brick road? And honestly, it was as the person who wrote the chapter in dot com secrets about the value ladder. I was like, she came off stage. I gave her a hug. I'm like, you taught the value ladder better than I teach it, which is actually fun for me because I'm actually going back right now and rewriting dot coms, not rewriting.

I am updating dot com secrets and expert secrets with some really cool new things I wanted just to plug in there. And I'm gonna be using some of the stuff she taught on the customer, the Elberk Road in that section because I think it was so powerful the way she taught it and how your customers, they wanna come to Oz anyway. It's you serving them and helping them along that journey and helping them get there, which is really cool. So after Stacy came off,

then I was like, okay, now some people don't even know how to create an offer, how they do it. And so, um, I had Steven Larson come in and, um, uh, he, he belongs on stage. He, he just, he, he's good at it. He loves it. You you can tell and he came and talked about um offer creation but you know offer creation you know he does a three-day event on offer creation so you go deep but the specifically i want to talk about was like red ocean blue ocean if you've read the um the expert secrets book i talk about how like you got to find the red ocean you got to create a create your own blue ocean a lot of people got stuck and confused on that whole process and what steven talked about is like most people focus on like trying to build a blue ocean.

But it's like, no, you go and you study the red ocean. And that gives you all the answers of how you can then create your blue ocean. And I think it was a really, really powerful presentation to help people understand that. Because if you really want to be a category king and you really want to like, you know, dominate your market, you can't just be fishing in the same red bloody waters. Everyone else has the same offer, same everything. It's like you have to create something unique and different and new when you do that that's how you create a blue ocean and and um but the like how you create the blue ocean is you study the

red ocean and he talked really deep about that which was awesome then after steven got done then i had alex sharpening it up and i had alex get up because um one of the inner circle meetings i think i did a podcast about he talked about defending and advocating for your customer and oh man when he shared that, I was like, I want a presentation on that. So he came and gave an amazing presentation about that, which was interesting because, you know, all of us talk about like, how do we build a following? How do we build a movement? How do we get all these people into our world? And, um, and, uh, and the biggest thing is like, you have to first off figure out who your customer is. You gotta

be obsessed with them and love them. And then you step back and, and like your content you're putting out there is defending and advocating for them. That's what causes attraction. Cause like every customer base feels like they're different. It feels like they're, they're weird for some reason. Right. And so for you to come in and defend and defend them and advocate for them is what gets them to be attracted to you. And I think of all people I've ever seen this with entrepreneurs, Alex has done this the best, right? He has his book entrepreneur personality type and his podcast momentum. And you listen to the intro of the momentum podcast. It's like all about like defending, advocating for your customers. So they come to you, they're attracted to you. And, um, I think it's so fascinating. Um,

just that whole study, like you could write books on just that concept. It was fun to have Alex sharing that, like, how do you defend and advocate for your customers? So they are attracted to you. So if you guys ask that question, like, how do you defend and advocate for your customers so they are attracted to you? So if you guys ask that question, like, how do I defend and advocate for my customer? All the content I'm putting out should be focusing on that. Um, after that, then I had, uh, Nicholas and Amanda barely come up, which, um, they joined our circle last year. So I, first time I met them in person was less than a year ago. And, um, I just love them as a couple and as, as business owners and as people. And one thing, like when you hear Nicholas speaks, he speaks poetry almost. Like he says these things, you're like, where did that

come from? And the first thing that circled me and he said something, he said, he said, your mess becomes your message. And I was like, oh my gosh, like that's so powerful, right? Like I was struggling with marketing. So I studied and geeked out and like my mess, I was bad. It became my message, right? Like at Stacey Martino with the relationship stuff, right? She was about to go through this breakup with her, with Paul. And it was a horrible thing. And then she fixed that. So her mess became her message.

Now they've saved over 10,000 marriages, right? And I could go through this always with Alex and Steven, with everyone who spoke. Like that's a common theme. Like you fight, you realize your mess becomes your message. And so they talked about that. But then I also had Nick's wife, Amanda, come up. Because then part of it's like, okay, you're in this relationship with this person you love. And you're trying to like change the world. And your mess becomes your message. And so they talked about that. But then I also had Nick's wife, Amanda, come up. Cause then part of it's like, okay, you're in this relationship with this person you love and you're trying to like change the world and your message becomes your message. But like, how do you, how do you navigate that as a couple as well? Which I think was a really unique

presentation that so cool. Ah, so cool. I remember one of the things he said on stage was like, I need to take a second for the most important thing. And he gave his wife a kiss on stage. I was like, ah, so cool. cool like anyway theirs was amazing and then um after nick and maddie got done then um i had matt maddox come up and so he has made out no matt um i love him he is um a lot of you probably heard of caleb maddox caleb spoke at the second final hockey live and at the time i think he was 15 years old and was killing online and and um i had a chance um before that to have um matt and and Caleb fly out to Boise and spend time with them.

And I just really connected with Matt at a really personal level. I want to be a good dad. I want to be a good father. But it's hard, especially with business and life and all these things. And I watched how Matt worked with Caleb and just, like, I was like, I was like, not, not, I don't think envy or jealousy is the right word, but like admiration. Like I just was like, man, I wish I could do that better. I wish I could do what he did. And just some of the like little nuggets I got from him back a couple of years ago was like, he, um, you know, when other kids were like getting paid to do

chores, he was like, I'd rather Matt, I'd rather Caleb go and read books, like personal development, success books. We started paying Caleb to read personal development books and paid him 20 bucks for success book he read. And so I started with my kids. It's like, now they're reading books that are putting good stuff into their brain. Like that's way better than like, go learn how to like weed the garden. Like that's important. Right. But it's like, what's going to help serve them longterm, like them understanding good personal development tactics or them weeding a garden. Right. Like, um, it was interesting and so i had him come to speak like how do you raise young entrepreneur how do you support them how do you how do you serve them and um and he

came on stage with typical mathematics energy and was insane like he came off pouring sweat um and it was like oh i just i'd love like it's so cool this year all the speakers like i was nervous about some because some i'd never seen speak on stage before, things like that. But it's like every single person came and just like nailed the landing, like nailed their presentation at such a high level. It was, it was, oh, it was so cool.

Then after that, then Todd and I came back on stage and we brought Stu and Amy McLaren up and some of my favorite people in the world. And we showed a video from us taking a bunch of funnel hackers to Kenya. We took like 20 funnel hackers to Kenya last year. So we showed the video about that. And then somebody has no insight of ClickFunnels.

We donate $1 for every funnel that's built to Village Impact, which builds schools in Kenya and things like that. So we gave Stu and Amy a huge check, not a little check, a huge check. It's like eight foot long by like five feet wide. I did it because stew always like videos himself on instagram taking the check back home and so i gave the biggest check ever and i feel bad because like he wasn't going home he's going to california and then somewhere else and

but he filmed himself checking the check because it was too big to like carry on and it made it back to to toronto to canada which is amazing we gave them a huge check for like 133,000 bucks for Village Impact, which was cool. And then after that, we had Tim Ballard come out and we showed the preview for the new OUR video, which is called Operation Triple Take. So we showed the preview for that. And then I made an offer for people to donate to OUR. And over the weekend, we ended up raising a million dollars for OUR, which was amazing as well. And I want to thank everyone who helped support that. But we made an irresistible offer, and people

went crazy for it. In fact, my mom even made a quilt, a funnel hiking quilt, and we brought it up on stage, and we auctioned that off. I think it went for like $78,000, and all the money went to OUR, so my mom was part of it, which was really cool as well, and then we broke to, we call it the Funnel Roll De roll decks event which i don't know if we're gonna do this next year or not but we had i don't know 20 people or so who had booths and we fed everyone dinner and went down there they hung out and and networked and met all the vendors and it was really cool thing and they did that for two hours and that was done everyone came back and we watched the new documentary operation triple take which was really cool

it's interesting because the first our movie um was all about like tim ballard and our and and um and all the people involved and um the the haiti mission and if you haven't seen it yet if you go to our film.org you can go watch it for free or it's on amazon prime now actually so let's go amazon prime and type in operation two saint or our probably will pull up as well um and the first one was very emotional like oh like everyone bawled their eyes out second one was not emotional but it was tactical like it was interesting it was this it was the biggest uh sting operation ever they hit three cities at the same time three different um um uh sex trafficking rings all at the same time and they arrested i don't know like 100 plus people saved a couple hundred kids

and like this huge thing so So this one was more tactical. We got to see behind the scenes of an actual huge sting operation, how it works in the setup and the, the tactical and the thing. And it's like, it was really, it was, it was fun to see as well. It was different. It wasn't as emotional, but it was very cool to see that part of as well. And that got done. It was like 11 o'clock at night. And I was like, I can't believe that was day one.

Like that was the first half of the day. It was insane. And I don't think anyone who was in that room, like their life wasn't shifted and altered. Like it was really special. So that was day number one of Funnel Hacking Live. So I'm going to do – I think I'm going to do an episode for each day because that would be kind of fun. Especially since that was the shortest day and we're already 15 minutes in. So with that said, that was day number one of Funnel Hacking Live.

The next episode I will talk about day number two. Thanks so much you guys. And I'll talk to you tomorrow. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes, reality TV show at www.funnelhacker.tv.