Marketing Secrets with Russell Brunson - Funnel Hacking Live 2019 Recap - Day 3

Episode Date: March 13, 2019

Sales And Belief - Behind the scenes of the two comma club awards, the two comma club presentation, and all the other cool things that happened on day #3. On today's episode Russell recaps day three of Funnel Hacking Live 2019. Here are some of the amazing things you will hear in this episode: Find out what all the speakers spoke about. See what TV show everyone at the event was able to watch and how Clickfunnels is involved. And find out why the event is choreographed the way it is, and why they try to keep the order of speakers a little secret. So listen here to find out what happened on day 3 of Funnel Hacking Live 2019. Transcript - https://marketingsecrets.com/blog/188-funnel-hacking-live-2019-recap-day-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson.

Welcome back to day number three of Funnel Hiking Live, the recap, the breakdown. Hopefully you enjoyed day number one and two. If you haven't listened to those yet, go check out those. And then make sure you get a ticket at funnelhikinglive.com. We've sold out every year in a row, and now you've got some time to start planning and preparing. So might as well get your ticket now

and then prepare your babysitting and get it on your calendar all kind of stuff because every single year people like oh if i would have known what was happening that i wouldn't have missed it okay you know now you've been warned so get your ticket for lucky live that said just queue up the theme song and i'll see you guys in a second so the big question is this how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer.

My name is Russell Brunson and welcome to Marketing Secrets. Alright, welcome back. So, day number one was deep, we went into the foundation. Day number two, we talked about funnels and traffic and stuff like that. Day number three now, which was Friday, this is where we start getting into selling and the Ducama Club and the future, which is really fun. So the way it started is, uh, very first person up was Mr. Myron Golden. And if you don't know Myron yet, man, there are a few people on this planet that, um, like every time he talks, it's just like gold falls out of his mouth. Like I love him. I respect him. Like I'm so grateful for him. And, um, uh, he spoke about how to sell and he totally

like shifted people's minds. And like, it's interesting because a lot of people get this whole, ah, I wish I could show you the whole presentation. Dang it. Why weren't you there? If you weren't there, thank you for being there. But he talked about how money is measured more in time than in, than in wealth. Right? He said that if you make, if you make a million bucks, are you rich? And so it depends on how fast you make it. Right? So if you make a million bucks for the next 40 years, that's $25,000 a year. Like, are you rich? No. But if you make a million dollars in the next 12 months, are you rich?

Yes. Like the same amount of money, but it's the time. And it's funny, he did this whole joke about like, it's like, he's like, that's why if someone says like, is this a get rich quick scheme? He said, it better be or I don't want part of it, right? Like, because I can make a million bucks in the next 40 years or I can make it in the next year.

But it's just understanding that. So many things to like break people's minds about what's possible with money and wealth and like, ah, so cool. So Myron killed it as always. Um, after that, the Jim Edwards came out in a huge blow up unicorn outfit. Um, and, uh, it was, it was interesting cause his presentation was on copy, right? In fact, his title was like, make them thirsty and then sell them a drink. That was kind of title of his presentation. He came out there and did his thing. But what's interesting is, um, uh, it was so cool because, um, like it was like probably the most emotional presentation, the whole thing. And I'm not going to try to tell the stories that

want to ruin them, but I'm just telling stories about, about what money, like what money made possible and like how he literally was able to save his son's life. And it was amazing and emotional. And then afterwards, he had me come back on stage because I can't remember the exact story. I'm probably going to mess up the story and apologize if Jim's listening to this. But it was like $8,700-something is what he was making per year back in the day. And then that's how much he needed to help people. So he actually had me come out on stage and he gave me a check for the exact same amount to give to our um it was

just really symbolic of of what's possible when you when you're doing these things right possible possible how money can change people's lives and it was really really cool so jim killed it people were crying and it was funny and fun and like he's just awesome i love j. After that, then we had Yada Golden get up and talk about email story selling. I've wanted to do an email session for years. I never have because I just haven't, I don't know, I just haven't worked right yet. And, but Yada's been, she's been in my inner circle with her boyfriend James for the last couple of years and like always pay attention. She had her own business and other things. And recently over the last year and a half, two years, she started like writing emails for herself,

like doing story selling emails and like getting good at them. And they started for other people and she did a bunch for me as well. And like, she became really, really good at this. And like, I wanted people to hear her for a couple reasons. Number one, we need to become better storytellers. We need to become better at sending out emails,

telling stories. And I think her presentation nailed that. The second part is like, I think it's interesting. And this is kind of like, she didn't talk about it specifically, but I hope people kind of got this as like, there's so many pieces in this business, right? There's like, there's like the traffic and funnels and design and email and like all these things. And like, she took just one piece of that, right? She took the piece of like, I'm gonna become really good at email story selling. And she geeked out on and mastered it, studied it. It became great. That one

piece, right? And then she started doing that for herself, made more money. They started for other people. And, um, and again, I don't know how much money she's making right now, but the, like a year ago when I was talking to her, she's like, yeah, I just passed $30,000 a month writing emails for people. I'm like 30,000 bucks a month as someone who just writes emails. Like that's insane. Like for anybody, as you're going through, if you were to like learn one skill inside of funnel hacking live, you can take that skill and become a master at it and then charge people to do it for them for their funnels, right? So Yotta did and has this huge thriving business now writing emails for other people. So anyway, I want to show that for two reasons.

Number one is the skill set to learn. Number two is just grasping that. Man, master one of these skills and become the expert at that and it creates a whole new huge income stream business for you. Okay, and after Yotta got done, then Brendan Bouchard went up and, uh, it's fun because Brendan in the last day we had him doing his, his, uh, high performance presentation, which is fun and high energy. And here he's teaching like a more nerdy funnel one, right? How he does the seven day launch funnel. And, um, um, but I was like, man, my people will love you and respect you more if you do this first. Cause then they understand like you're one of us, like you do funnels just

like us. So he laid out the framework for his seven day launch funnel, which was really cool. Same funnel that he taught this to me almost two years ago now, actually was two years ago right now to this month. And it was right when I was launching my expert secrets book. And so we actually did the expert secrets book and then did a seven day launch right afterwards. And we netted a quick million bucks from that.

So he showed the whole funnel and walked it through, and it was really cool as well. And then after that, then Ms. Julie Stoyan got up, and she gave a really special presentation I was really excited for. It was, we call it freelancer secrets, how to start your own agency. Like, if you don't have a business, you don't have a product, how do you start this game? How do you get this thing all kicked off?

And you do it by starting your own agency. And she came and gave this presentation about how she started when she was a single mom and all these things and bills and all these problems. And like, what does she do? She's like, well, I, I learned these skills and I started being a freelancer. I did it for other people. Then I made someone into comic club and then I started using the skills for my own things. And then now I'm doing it for Russell's company, like to share this whole journey. I think for most people that like, you don't know where to start. Like you start by being a freelancer. You start by, by doing that. Like that's where you

begin at. Right. And she, the presentation is so good. I want to make everyone in our community watch it. Like it was so, so, so good. She just nailed it. Um, and, uh, I felt bad for her. She was just so funny. She's like, after Brendan got done, she's like, why did I have to speak after Brendan? That's not fair. But she held her own and just, it just killed. It was amazing. So then after that, oh, and then she showed a trailer for, um, a new TV show coming out called freelelancer Secrets, which is hilarious. And so we showed that. Then we went to lunch. They came back from lunch. Then we had two of the guys from JK Studios, which if you've watched Studio C, Studio C is like clean comedy. If you go to YouTube and type in Studio C, it's like the best comedy for your kids to watch. Like every Sunday, my kids are like, I want to watch TV.

Right. You can only watch Studio C because it's like, I don't know, 10 seasons of like clean sketch comedy. Like it's amazing. But they recently, all the founders of Studio C ended up leaving and starting their own company called JK Studios. And we sponsored their very first show. And so it's called Freelancer Secrets. And it's kind of fun. So part of the sponsorship, they get to weave ClickFunnels into some of the things they're doing. So they had one episode where they actually built a funnel inside of ClickFunnels. And so they had the first episode done. So we the things they're doing. So they had one episode where they actually built a funnel inside of ClickFunnels. And so they had the first episode done. So we actually got to show it.

So we had Matt Meese and Stacey Harkey actually come on stage and kind of set up, tell about it. We watched the episode. It was so funny. It was so awesome. So you're going to see eight episodes this year of Freelancers, which is a TV show we're sponsoring, an online TV show. And they weave ClickFunnels into it, which is so cool, so're sponsoring an online tv show um and then we've clicked funnels into which is so cool so fun um anyway so that's how that we watched that with everybody now that got done then we did the presentations and we started with the inner circle members

everyone who won inner circle member of the month came up on stage and we awarded inner circle member of the year which was dave lindenbaum uh which was awesome and after that then we did our uh affiliate dream car winners wrote them on stage then we did our affiliate Dream Car winners. We brought them on stage. And we did two Comic Club award winners. And had like 200 plus people come on stage and win a two Comic Club. And then we did two Comic Club X, which we had like a new like, I don't know, 25 or something. I can't remember the exact number.

25 people won two Comic Club X, meaning they made over $10 million in the funnel. And we did this huge award ceremony, which was amazing and fun and pictures with everybody. And I always tell people like this is like the Oscars, the Emmys of entrepreneurship. And it was just fun. It's crazy to me every single year. I'm always thinking like, Oh, people are going to like, you know, not come to this session. They're going to stay out in the hallway or whatever. They're going to, you know, but it's crazy every year, the entire room is filled and people sit there quiet for like an hour and a half, but we get awards. And I think for most people, it's this time to like sit back and reflect of like, yes, I hit the award or I didn't. And like, what do I got to do for next year to be able to get

this? And it's just like, I don't know. It's special. It's one of my favorite parts about Funnel Hacking Live. And so we gave everyone the awards and then when it got done, we did a quick break and we came back and I did a presentation called Secrets of the Two Common Club, which is like, these people that are getting into Common Club, what do they know that you don't know? Right? If you're not here yet, there's something they know. And so we have to like understand what they know and to believe what they believe we're going to do it. And so instead of me just doing a whole presentation, I brought some amazing people from the inner circle to come up and tell parts of the story, things that, that they believe that I think

everyone has to believe if they're going to actually do it. Right. And so, um, first I had Chris work, he came up and he talked about forgiveness. Um, a lot of people aren't successful cause they haven't forgiven themselves or haven't forgiven other people. And they hold that resentment back, which keeps them from moving forward. And Chris, he, uh, you guys heard of, I did a podcast episode a little while ago. I shared him speaking inner circle about forgiveness. It was insanely, it was amazing. So he did a whole presentation on that and he had everyone do this forgiveness prayer, which was so cool. Uh, it was amazing. Other than like, I got three people who complained

that we prayed at an event, but you know, that's what we do. It's my event. So I will – I know Chris is going to pray, but I'm grateful he did. We had other people. I had one guy message. He's like, I'm an atheist. And he's like, first time I've ever prayed in my life. And he's like, it changed everything for me and other things. And it was just – it was a really special experience.

So Chris came and talked about forgiveness. That was the first thing. You have to forgive yourself if you are going to move forward, right? That was number one. Then James P. Frill got up up he talked about an identity shift talked about when he went on to when he wanted to become a drummer he sucked at drumming but he's like if i'm gonna become a drummer i have to like i have to act like a drummer so like i bought drumsticks and drum clothes and i bought like the stuff i got in the lessons and like i had to become like i had to

shift my entity identity to become a drummer if i was going to become a drummer a lot of people like they want to lose weight but they like like oh i'm gonna lose'm going to lose weight. I'm going to lose weight. Until they shift their identity to I'm someone who's fit, I'm someone who's in shape, it's almost impossible to lose weight. The next lesson was you have to actually shift your identity to I am a marketer, I am a funnel builder, I'm a funnel hacker. If you don't shift your identity, you can come to these events all you want. Until you shift your identity, you're never going to have the results and success you want. Chris talked about forgiveness and James talked about shifting your identity. Then number three, I have them out of order here.

I think number three was Stacey Martino. I had her get up and talk about your seventh power community. And she has this cool concept called right hand, left hand, which I may have her do a whole podcast on that in the future. But it's really just a really cool thing, understanding that like there's your family in one hand

who you love, but they're not into personal development and marketing, these kinds of things over here it doesn't make them bad it makes them great and then the left hand is your people that are like in your tribe in your community who are like obsessed with you like if you're like i'm going on a juice cleanse like sweet i'll do it too and like they're all excited and so that a lot of times we um so if you take your left hand right hand you put them together it crushes the people in the middle and so you have to understand that like um it causes conflict and a lot of times we try to do that we go home to our friends and our family who we love who are amazing we're trying to like hey come juice cleanse with me you read this book you should

go this training course and like we just kind of bombard all of our personal development stuff on people and like they feel alienated it causes separation and said no we have to understand like the people in your left hand those people who love that stuff like geek out with them people in your right hand you don't try to shove these things down your throat you just just be an example to them. And if you're an example, some will come and follow you and others won't. And that's okay. But it's just like understanding which hand people you're dealing with are. So you can understand these are my community who I focus on this stuff. These are my people I love over here. It was just such a key important part because a lot of people get those things mixed up, which causes the problems why they don't succeed. So Stacy talked

about that. Then Myron Golden caught up, came up and talked about building it, like making a covenant. Like how do you actually make a commitment and a covenant as opposed to a contract? And you have to cut it with yourself if you're going to actually have success and talk about that whole thing. Like you have to make a covenant and a commitment

if you're actually going to be successful. And it was amazing. And then Steven Larson came up and talked about just-in-time learning. Like you don't have to go read 50 books to be successful. It's like understand the steps, what's the next step? And then just geek out learning exactly what you need to learn

to do that next step, and that's it. Because too many entrepreneurs are trying to read a book a week and trying to listen to 400 podcasts a week and all these things. It's like, no, no, no. When you're a CEO and you're running a business, you can go read a book a week, but when you're the entrepreneur trying to get a startup phase,

you're going to be focusing on what's the next step and just put 100% of your effort, time, energy into that next step and just focus on that which is amazing um so he did that and then i and then i kind of had them all go down and i did a presentation on the who not the how um which i was really really proud of and then the waffle which i'm not gonna get into this podcast might be confusing but it was this whole concept like understanding it's not about understand it's not about learning how to do all these things understanding who are the people you need to be able to to get your vision and how

do you get there the fastest. And it was really fun. And we did that whole presentation. And then we sold, once a year we sold to Common Club X coaching program. And what's cool is that everyone who renewed from last year, I gave them these huge watches, which were really symbolic and meant a lot to me. And we got them designed to be ClickFunnels watches. So we gave all of them.

And I said, you know, everyone's got a ClickFunnels watch now. Come up on stage. And over 300 people from the audience came up on stage with me. And I said, this is your tribe. If you decide to come with this, this is your tribe here. And I said, who's your mentors? I brought up the coaching staff. We had them. These are your coaches and your mentors. This is your tribe. These are the people who support you to get you to the Two Common Club by next year. So it was like super overwhelming. It was way more people than I thought as we brought him on stage, which was really cool. And they all sat down and did this presentation and made him an offer for Two Common Club X, which turned out amazing.

And yeah, so that was awesome. Then we broke for dinner. And then after dinner, we had another session where people who took the Two Common Club X program last year had success. They came back and shared their stories from stage, which was amazing. And then a lot of people signed up for Decomble Quebec's coaching at that point. And that was Friday. So that was the third day. Oh, such a good day.

So many cool things from the belief to selling to stories to like all the pieces. It was amazing. I love how we choreograph these events. I hope you guys realize how much time and effort and energy goes into that for how all the pieces go together and how like one thing breaks the belief for the next thing. It's the reason why people don't sit in the hall networking because they would miss the whole storyline. And people are like,

why don't you publish who all the speakers are gonna be? What time? And I'm like, because I don't want you guys to, I'm gonna go this way. I don't need that one. Oh, I don't need Julie's freelancer secrets because I have my own business. It's like, no, you need it.

There's so many things she taught that are so essential for you to understand the next piece of the puzzle. And so that's why we're kind of more secret about who's speaking, when they're speaking. Because I want people in for every single session because they all build upon each other. They're strategically placed in a way to give people the experience they need. So that was the crazy day number three of Fun Hockey Live.

Tomorrow we're going to talk about day number four. And there was some controversy in day number four. There was some crazy stuff. There was some ups and downs. And I'm going to walk you through all that. And I will tell you how many people that have joined your comical bikes coaching program, if you're interested. So, uh, with that said, if you haven't got your tickets to funnel hacking live yet, seriously, what are you waiting for? It's time to commit, to make a covenant to yourself that you're going to

come and you're going to, um, be part of this community because this tribe, this community, they're here to serve you and support you. Um, they love you and they care about you, but you've got to make the leap of faith and come. So that said, go to funnelhackinglive.com, get your tickets and I'll see you guys tomorrow on day number four of four of Funnel Hacking Live. Thanks, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.