Marketing Secrets with Russell Brunson - Funnel Hacking Live 2019 Recap - Day 4

Episode Date: March 18, 2019

Changing The World - Behind the scenes of the last day, the Lindsey Stirling concert, and so much more. On today's episode Russell recaps day four of Funnel Hacking Live 2019. Here are some of the amazing things you will hear in this episode: Find out why Garrett White bringing an audience member onstage and getting him to purchase the Two Comma Club coaching program caused some controversy. Hear what Russell's favorite part of having Lindsey Sterling at Funnel Hacking Live was. And hear Russell gush over how appreciative he is of everyone involved in this year's event. So listen here to find out how the final day of Funnel Hacking Live 2019 went. Transcript - https://marketingsecrets.com/blog/189-funnel-hacking-live-2019-recap-day-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? All right. Welcome to day number four of four of the Funnel Hacking Live recap. Man, it's like, as I'm going through these again, reliving all the moments, it's just like I'm putting myself in the room and the experiences and the feelings and the excitement and the

energy and the, I miss it. Like it's crazy. So for those of you guys who were there, you know that you experienced it and um i hope that you guys come back in next year so we can serve you again um it's crazy i had so many people come to me and like um tell me like i've been to so many funnel hacking lives and so many other events like this was by far not just the best funnel hacking live but the best event period i've ever been to um which meant a lot and i even had um it's interesting because one of the one of the early early uh brian, because one of the early, early Brian Bowman, one of the early members in our community,

he voxed me. He said, you know, it's interesting. He's like, I've been in your community a long time. And, you know, we were coming to the events and there was 600 people, then 1,000. And he's a lot of times, as things get bigger, he's like the people that have been around a long time get kind of pushed out.

And he's like, it's just kind of, you know, they miss that special thing. He's like, I don't know how you did it. He's like, even with 4,500 people there, he's like,'s just kind of you know they they miss that special thing he's like i don't know how you did it he's like even with 4,500 people there he's like we all still felt special like it's still still for even for people who've been around a long time it was still amazing it was it was the best one yet and so that meant a lot to me and so we try to anyway we try to keep it cool it's interesting because you know my vision for Nike live um before going to the 10x event was like we should have 35,000 people in the stadium.

And now that I've done that, and it was not as intimate, it was harder to connect and communicate, we decided to keep it smaller. And so, as I told you before, we're going back to Nashville next year in the same room, same ballroom, same stage. I want people to...

I told people after the Two Comma Club, my presentation, this is the same stage for me. Like the literal stage will be standing on next year. If you get your two comma club award, like look at that and like, and like, like this is, this is your spot. And so, um, that was kinda, that was kinda cool, but I'm one of the same spots. So that means it's like, um, I think we get, I think 5,000 is like the fire Marshall limit in the room. So we could have an extra 500 people from this year, but not much more. And so we sold out every year in the past we'll sell out again this year um you know we are um less than a year away from it already so if you don't have your ticket should i highly

recommend go just go to funnelhackinglive.com and go and get them prices will be raising soon other stuff will be happening but uh i would get your taste now make that commitment right now while you're like remembering what it was like to be there or while you're you know going through these recaps and like and realizing you missed it like make that commitment like to be there or while you're, you know, going through these recaps and like, and realizing you missed it, like make that commitment now to go and do it. Get your ticket at funnelhikinglive.com. All right. With that said, we're going to keep the theme song and I'm going to talk you guys through

what happened on day number four. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, so day number four. This is the day where i like my stress starts going down my stress is the biggest because um obviously i love getting the presentation so much fun but the stressful one's like when i sell right and we we only sell two things if i'm not liking live number one well

we sold the traffic seeker software we sold it for free so that was fun um and then we have the donation for charity so there's a charity then and then uh we try to get people to upgrade to action xmd so it's just you know and half the room already has this stuff for free anyway and then the other one is the coaching program so um you know it's interesting i used to go to events back in the day where every speaker would sell something you get like 50 pitches in the 10x like every speaker sold something so just like that we're here it's like you're really only one real cell all the other ones are just like they're little um but the real cell is this coaching program and it's like, it really is only one real cell. All the other ones are just like, they're little. Um, but the real cell is this coaching program. And it's like something I believe so much in. I've spent so much time and energy and money to make it amazing. And it's like,

I think I get nervous cause I'm like, I know that people go through this, they're going to be successful, but how do I convince them of that? Right. And, um, and so I tried to do everything in my power to like give a presentation and make an offer that's so irresistible that, that people will take me up on it. And it's interesting. Like I did this whole, uh, part of my presentation during the secrets of the two comic club presentation I did yesterday. I talked about the difference between being resourceful and having resources.

And I told a story of Kenneth Cole and I may have told you as a story before, but it's worth repeating. But Kenneth Cole, he has no Kenneth Cole, the shoe company, right? When he was starting the shoe company, I think he was in New York and there was a big shoe show happening. Shoe show, they say, shoe trade show was happening. And so he went to go get a booth and they told him the cost of booth and he couldn't afford it. And most people would have stopped right there. Okay. And this is the lesson for you guys. I want you to understand most people would have stopped right there. But Kenneth Cole said, I don't have the resources.

I need to be resourceful. So he said, well, how about instead of, instead of buying a booth, what if I rented a truck and put it out in front of the venue and I just have all my shoes in there and then everyone will see it as they're coming through. He's like, that's a good idea. So he goes to rent a truck, like a big, huge truck. And the truck people are like, well, you know, they're not going to park it there. And he's like, well, why not? Like we have to have a permit to park a truck in front of a big building for, you know, for, uh, for during a convention. He's like, well, you know, they're not gonna like park it there. Like, he's like, well, why not? Like we have to have a permit to park a truck in front of a, a big building for, you know, for, for during a convention. He's like, oh, and again, most people just stop there. Right. Like I don't have the resources to get a permit, but instead he's like, well, how do I do that? So he ran over

to the, to the, you know, the state, whatever the government and said, Hey, I need to get a permit to park my van in front of the shoe show. And shoe shows a tongue twister anyway. And, um, and they're like, dude, we're not giving you a permit and like why not it's like only two people get a permit first person is um is you know construction if you're building something you get a permit or second is if you're making a movie and and uh and again most people are like okay i guess you know i'm not building something i might make a movie i'm done Kenneth Cole, again, he didn't have the resources. So he had to be resourceful. So he went back and he, uh, he went to the city, filed a business license. He called his company name, Kenneth Cole productions, went across the store to Kinko's or wherever FedEx goes and got

business cards printed. It said Kenneth Cole productions, walked him back to the place where he gets the permit and said, Hey, my name is Kenneth Cole. I'm filing a permit. I'm making a movie called the making of a shoe. And I need this. Um, I need a permit for my, for my truck. And they granted him the permit. He got the truck, parked the truck in front of the shoe show. Um, didn't have money for actual video cameras. He had a bunch of people with cameras with no tape in it, walking around, filming it, pretend filming him. And it had the big thing like we're making a movie called the, the, the birth of a and um every single person who went to the shoe show that that weekend and the trade show walked past his truck out front and that's how he built his huge company which is a huge company

this day and in fact to this day his company's still called pennant kenneth cole productions and he said the reason why because it's a tribute to his belief in uh or his ability to focus on being resourceful as opposed to having resources. And so I understand that like higher, you know, sign up for a coaching program. It's, I don't have the resources, I don't have the money. And yet I tried to like, how do I break that belief? Because I didn't have money to join my coaching programs. Most people don't, but like, but it's also the reason why I had success because I didn't have the money. So I, I, I went into debt and I had this pressure. I had these things, I had to like figure things out. Like it forced me to do things. And so, um, I told those stories in a way to break false beliefs

and a lot of people that breaks false beliefs, but some people, again, for some reason they don't listen, they don't hear with the right ears and they don't sign up. Like in my mind, I'm like, like the 4,500 people, we should have had 4,000 that joined the program. Like it just makes logical sense. Like why wouldn't you at this point? But obviously that doesn't happen ever. Right. Um, and so that's kind of, that's, that's kind of why I stressed out over, over the day three. So day number four, like I have less stress. Cause like I've done my, my sales pitch is done. People that are in or in and I kind of relax. So we moved to Saturday and what's interesting is Saturday starts happening. And, um, the very first person to speak is Garrett White. And the presentation was going to be called the gap,

right? Like there's a gap to where you are and where you don't want to go. And like, how do you fill that up? And he started doing this presentation and in true Gary White fashion, he is so intense. Like I love him and he swears a lot. And you know, I don't swear. I'm not, I'm not a big fan of swearing, but, um, I believe in him. I believe in his mission. I think he does it with a, with a pure heart, even if the words aren't pure, if that makes sense. Um, anyway, so it's funny. So my mom was there and she's like, I was like, mom, do not come to the session, whatever you and i warned everyone like if if you're offended by the f word please don't come because yeah in fact i even tried to bribe garrett i told him i wear a custom

suit to his next event if he didn't drop the the f word and he lasted like a minute 30 and he's like ah fine or else you can wear shorts if you want i can't i can't not swear um he does the presentation and half through the presentation this kid comes up uh named Andy and Andy comes up and it's just like, I need to talk to everyone or something. I don't know the whole situation. And Garrett, you know, could have,

it should have like had him sit back down, but it says like, he's like, took this moment. It's like, okay, he brings this kid up, right?

You can tell the kid's in pain. You can tell that he is not happy where he, where he's at. He wants to, he wants to grow, wants to do whatever. But in his mind, he's saying,

I don't have the resources to do this thing. Um, so Garrett brings him on stage and has him does do burpees and pushups. And I don't even know what he's doing. He's trying to break this guy's state, I think, and try to, anyway, I'm sure there's a, there's a purpose behind it all. And then he basically asked him flat out, like, it's like, okay, what's your goal? And the guy's like, goal is to come and be on stage next year. He's like, cool. Do you sign up for the coaching program? Like, no. He's like, that's not your goal. It's a fantasy. Like you're dreaming about, but you're not willing to put in the effort year. He's like, cool. Do you sign up for the coaching program? I'm like, no. He's like, no, that's not your goal. It's a fantasy. Like you're dreaming about it, but you're not willing to put in the effort.

The guy's like, well, I don't have the resources. I don't have the money to do it. And Garrett laughed. He said, you know, 10 years ago, I was in a room just like this. And he's like, I couldn't do it either. In fact, my wife was going to leave me if I did it. He's like, but I knew I had to because these guys had given me a window. I believed in myself.

And so I had to be resourceful, and I believed in myself. And so I, I had to be resourceful and I figured it out. And he's like, it changed everything for me. And, uh, and Gary kind of going through the story and kind of pushing him a little bit, you know, like, look, if you're, if you're honestly like, he's like, you need to make commitment. If the commitment's no, like, you know, I'm not going to do it. Then, then, then that's fine. But if you say my commitments, I'm going to commit to myself, I'm going to be on stage and do a comic book award. It means the next 12 months you're gonna make a million bucks. So if you know you're gonna make it, if you are committing to yourself, make It means the next 12 months you make a million bucks. So if you know you're making, if you are committing

to yourself, make that your goal and you're gonna make a million bucks next 12 months, what's 2,500 bucks a month for the coaching program. It's nothing. So if you honestly, if you believe in yourself, if you committed to yourself, this, this, this commitment, then you should go do it. And it's funny cause I, I didn't tell Garrett sell for me. He wasn't planning on selling for me. He had nothing, you know, he doesn't get a penny for it, but he's helping this guy through this decision, which, which is in proxy of everyone else sitting here is thinking like, if you honestly believe in yourself and you honestly believe, believe in it, this doesn't cost you any money ever, right?

Only cost you money if you don't believe in yourself. Like I'm not actually going to do, I'm going to, you know, I'm going to say I'm going to do it, but I'm going to, it's a fantasy, but I know I'm not going to put the work and I know I'm not going to do what it takes to make it successful. Then you ask a lot of money, but if you do, you know, $25,000 out of a million is not a lot of money, but it is if, if you don't believe in yourself, if you're not actually committing and covenanting to do that thing. And so Garrett kind of just pushed him a little bit. Finally, the kid makes this commitment, you know, and I say kid, he's 25 years old. He said, he said, all right, I'm going to do it. And he marches to the back and he signs up. And, um, and, uh, anyway, it's interesting.

And then Deseret, Garrett does the rest of the presentation and he ends up getting like 80 people come on stage and Garrett closes 80 more people on the coaching based on the same concept. Just like, like, look, you guys, if you honestly believe you're going to do this, like you have, like, don't make this a fantasy. I can make it a real thing. And, um, anyway, it was, it was amazing. And then, um, after, and I'm going to come back to that. Well, yeah, it's interesting because there were a lot of people who were like freaking out for this guy, right, for Andy. And we got people on social media who were like blowing up like, oh, what's happening, Funneling Live? They're hard-selling people. And it was weird because I didn't know what to believe.

In fact, for the last week, I've been like contemplating this. It's been interesting. And I've watched in the last week, I've been like contemplating this thing. Like, um, it's been interesting. And I, and I've watched him last week is Andy is as, because he made that commitment. Like he launched his first funnel yesterday. Like literally within seven days of like life, he launched his first funnel and I don't know how it's doing. It's probably not gonna be the biggest homerun in the world, but he launched it. Okay. When he didn't have the resources, he called his dad who does have resources. Dad helped fund the thing. And now he's building a webinar for his dad's business and he's going to make money there. Right. He shifted from like, I don't have the resources thing that keep most people back to, I need to be resourceful. If I honestly believe in

myself, if I, if I, if I'm not making a fantasy by making an actual goal, I believe I'm going to hit it. Then I need to, I need to put my money where my mouth is. Right. So I'm watching it and, and I'm seeing Andy Facebook live every day and like do these things that how grateful he is that Garrett pushed him and how grateful he was. And then on the flip side, I had people, you know, in the Facebook group, other places who were like so mad about it, like, Oh, you shouldn't be doing that to people. You shouldn't be doing things. And yeah, the person that happened to was so grateful for the experience because it got them off their butt. It got them to shift, you know, it did the thing it needed to do. And it's just interesting. And, um, you know, kind of in, in reflection for last

week, you know, it's, it's interesting. Cause like, I mean, you guys see how I sell. I don't sell hard like that. I, I tell stories to break false beliefs. Um, but what Garrett did was amazing and got so many people to shift. And I know, I guarantee, I guarantee, if I was a betting man, I'd bet on this. I bet there'll be at least a dozen, if not more people who come on stage next year and get to comic level work because Garrett did like made that shift. And I bet you, I bet you money Andy's going to hit it too. Um, anyway, we'll like, we'll see, but I think I'm pretty sure it's going to happen. Um, and so anyway, I'm going to put that out there because it's, it's interesting.

It made some people uncomfortable and that's why they were voicing their opinion, which is totally cool. I understand that. Um, um, and it was, again, that wasn't my plan to prepare it or knew it was happening. You know, Garrett wasn't doing it happening just in the heat of the moment. Um, when you're coaching somebody through something like it, it comes out and it's just, anyway, it was interesting, but i'm grateful garrett did it um i know andy's grateful that he did and i think that so many people excuse me um um who who took that leap of faith because of that presentation it was it was fascinating then after that then um then uh myron goldeneye got back, and Myron shared some cool stories like he always does.

Just kind of give people one last push, like, hey, this is your last chance. And we talked for 30 minutes, and we said, okay, 30-minute countdown clock is your last chance to laugh at Two Common Quebecs, and then it's done. And then as soon as Brendan Burchard sits on stage, this offer is gone. It's off the table, and it's over. And so boom, we did that, had a 30-minute break. Much more people signed up. And we launched year two of the Two Common Quebec X coaching program, which I'm really excited for. We've got, I think about, I don't know the exact numbers, 550 people signed up at the event,

plus an additional about 300 from last year who are in for round two, which is going to be fun. So it's an amazing program, about 800 people or so in the program and and this year it's fun because we've got a huge coaching infrastructure built in and oh she gets to see behind the scenes what's happening it's amazing so if we decide to ever open this up during the year you guys should jump in but right now we only sell at events so we'll see what happens in the future but that was awesome then after the break we came back and brendan bruchard came up and did his high performance Academy presentation talking about six habits of high performers. And it was amazing. I love Brendan.

I've known him for more than a decade, but I've never actually seen him speak like that. It's the front row. It's his keynote presentation, the one he loves. You can tell the energy in the room was amazing. He was jumping around like crazy. It was awesome. People laughed and they cried. It was so good. I appreciate Brendan for coming in.

Um, you know, again, I didn't pay him a penny. He flew in his own dime to come out here and, and to, to share with the group cause he cares and cause he believes, um, which was awesome. So that when he was done, then we broke to lunch. Um, cause we were way over time at this point. All these things we're supposed to do just went way over time. Uh, we broke to lunch and all the two combo club expires. We did a special waffle lunch for them and a chance to go in there say hi to them really quick and then um the kind of the coaching program began right there which was exciting and then uh during lunch lindsey sterling ah this is so cool lindsey sterling came and like got everything set up for her her speakers and her everything their band showed up and then uh we let

inner circle in we let two combo club x come in everyone came in and then um had a chance to meet lindsey behind stage really quickly. And then she came out and gave this performance. And I was excited. I thought it was going to be good. But it was so much better than I had hoped for. And remember, I came off after the performance was done. I came backstage.

And all of the people on the production company were like, that was insane. Like, we were not expecting that. That was, oh, it was so good. Like, the performance was good. The lights, the music, like oh it was so good like the performance was good the lights the music like everything was so good and then she would go to the mic every once in a while and say things and like man she related to our audience so well like because she's a she's a marketer like us right she grew up on youtube and all these things and like she told these stories that were about like it was i wish i don't know how to like explain it was so

so amazing and when she got down then she went up really quick and took a quick break for her to kind of get reset and everything. And then I had a chance to bring her out on stage and I got to interview her and ask her some questions. And it was crazy. Cause like I was leading questions, like, cause I wanted the answers and like the answer she gave were not what I was leading towards, but they were better. Like, for example, if you guys know, she was on an American talent, she made three or four episodes in and then on the big national TV with like 30 million people watch, she got kicked off. And they told her she was no good. And so I was asking her a question about that because I wanted her to say like – but I realized like screw you.

I am good and I came back and I built my own thing. But then her response was so much different and so much better than what I had dreamt of. She was like – she was like, you know, I went home after that. And, um, and I remember watching myself on TV and, and I had the realization that they were right. I wasn't good enough. And she says, you know what? So I, so I kind of went back and for the next 18 months I went back and I learned how to dance better. I learned how to play violin better. I learned how to like, uh, engage with the audience better. I learned these things. I spent 18 months to get where I could be good enough. And then I went out and I started doing these videos and these videos. And like, you know, I was on YouTube, the first video, second, third, fourth,

and it wasn't until I had this one video and I'm crystallized and it was my best one so far. And I put it out there. And for some reason that one blew up, boom. And it built my following millions and millions of views in the first 24 hours. And like, and she's like, but that point I was good enough. Like I had worked, I'd worked it and I'd earned it. And I was finally good enough for the success. And I was like getting chill. I just got chills again, telling that story. I'm like, Oh my gosh. Like, you know, somebody was thinking, it's like, no, screw you. Like I'm good enough. It's like, no, no, no, no, no. If someone's telling you I'm good enough, I don't, I don't, don't fight like that. Do what Lindsay did and be like, you know

what? I'm, they're right. I'm not good enough. And then get back to work and then you can become good enough. And, um, oh, it was so powerful. That was like one of like her messages. Like there were so many, so many good things. She's amazing. Um, anyway, I can't even thank her enough. That was, it was so much better than I'd hoped for. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last funnel hacking live. Cause I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's

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So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. So that was awesome. And then, and she works with OUR as well. She has a bunch of work with them. And so we had her stay on stage. We brought up OUR and we gave them a check. And it was funny, I think we raised like, I can't remember. It was from like 400 and something thousand dollars, which is amazing, right?

And then we matched it. So we were like at 850 something thousand dollars. And my mom sold the quilt for like 78,000. So we were like, I don't know the exact numbers, but we were like $100,000 away from a million. I wanted a million so bad. And so we had this big, huge check in the back. I'm about to write numbers on it. And it was like, you know, 800 and whatever the number was and todd's like do you want to round

it up like what do you mean he's like let's just round it up like we should give him at least a million bucks i was like are you serious he's like yep like oh i love you todd so we rounded up to a million bucks and we um were able to give him a check for a million dollars on stage which was so cool two years in a row a million bucks each year, which that's, and it's in the side, you can say like in a check, it's like, what's this for? It's for the lives of 400 children. Because that million dollars

will save 400 children from slavery, which is amazing. And I'm so grateful for everyone in the ClickFunnels community for donating money and putting it out there. And so many of you guys, I know after the Funnel Hacking Live last year went and showed the documentary to people,

people raised money, people ran their own events. Like millions of other dollars were produced because of what happened at Funnel Hacking Live. And I'm sure the same thing happened this year as well. And I just want to thank everyone who was there who participated and played full out. But that was Funnel Hacking Live. And it ended and it was such an amazing experience. And I'm grateful for my team, for all the people,

like so many people with so much effort, time, energy into them. They're grateful for everyone who donated, who paid money to come and like took time away from work and from family to be there. You know, I don't take that lightly and I try to serve at the highest level possible. I feel like this event did that. I think it changed people's lives. There's so much tactical, amazing stuff, so much strategy, so many just ahas, the networking, like, um, the entertainment, like,, like I don't know what else,

what else I could do to make it better. I'm nervous for next year, but we will do, we will, we will do our best to make it better for next year. But if you didn't come, I promise you it'll be worth your time. Someone posted on Facebook the other day, I saw it in my newsfeed, it said, Russell Brunson promised to funnel back in life and change life. Did it change yours? Question mark. My comment and the answers or my answer in the comments or something. I was like, Oh crap. Someone who's like had a bad experience or something. Right. And I read it and they start saying, you know, Russell told me that was gonna change my life. I wasn't going to go. And I finally decided to go. And I have to tell you, it literally changed my life. And they went and told the whole experience of what happened and

who they meant, how it transformed stuff. And I was like, Oh my gosh, like, how cool is that? And then everyone else are posting. Yes. It's changed my life too. Yes, it did, yes, it did. It was just like, that's the feeling you want after all the work and the effort goes into it. So I appreciate all you guys who sacrificed your time and your money to come to the event. I'm grateful for those who signed up for Two Common Club X coaching.

I'm grateful for the opportunity to serve you guys over the next 12 months. I will not let you down. Our team will not let you down. We're here for you. We care for you. We love you. I want as many of you guys as possible on stage next year.

And for those who haven't had a chance to come yet or just listening in and hoping someday to be able to come and start being part of this game, keep working towards it. Go get your tickets right now. Commit to next year and start working towards it and be part of this community. This community is second to none. I've never seen something like this in our industry ever. And it's a whole bunch of people who care, a whole bunch of people who are trying to change the world in their own little ways. And if you want to tap into that, Funnel Hockey Live is the place to do it.

So with that said, I'm going to bounce. I'm going to let you guys go for the day. Appreciate you all. Thanks again for listening in. Hopefully you have a chance to come to next year's event. If you don't get your tickets yet, go to funnelhockeylive.com, and I'll see you guys soon.

Bye, everybody. Want more marketing secrets? If so, then go get your copies of my two best-selling books. Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com. And book number two is called Dotcom Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets

that we've used to become the fastest-growing, non-VC-backed SaaS startup company in the world.