Marketing Secrets with Russell Brunson - Funnel Hacking Live 2021 - Day #2 Recap

Episode Date: October 18, 2021

Today, Russell has fun explaining everything that went on behind the scenes of day two at this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro links and cross links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Hey, what's up everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. Today, I'm going to recap some of the cool stuff that happened at Fun Hacking Live 2021, day number two. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture

capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right. So last episode, I told you guys some of the cool stuff happening in day number one. I walked you through kind of the structure, the outline, the reasoning, why we did a lot of those things and talked about some of the speakers who were amazing. And now I'm going to talk about day number two. So day number two,

this is the day where typically we have our mini reveal of something, right? Usually ClickFunnels related two years ago, it was funnel flicks. Um, the other years it was like actionetics other years it was things like that. And, um, uh, for day two here, we're excited cause it was our big reveal day for ClickFunnels 2.0. And so everything in this day was kind of, um, was tied around that and getting, building the hype and excitement and like the energy to release ClickFunnels 2.0. And so the day began in the morning as it normally does with Trent Shelton. And Trent is like such an amazing speaker. And I want him to kind of talk about building a following, but not just like a following. Like if you look at Trent, I hang out with him privately. It's crazy because he'll spend, don't know an hour hour and a half every single day just

responding to all his fans and followers and like social media people which is crazy because his following is not small by any stretch um most people myself included like we push things out but we don't really get it communicating and stuff like that and the reason why trent's fans are such diehards is because he's there for him and he's communicating with them. And so he talked about that, but a lot of other like amazing things. And, um, it was interesting because, uh, Trent, I've only seen him speak like from stage a couple of times and he usually does this like, um, uh, what's it called? Like a spoken word thing. And I didn't ask him to do that, but I was like hoping he was going to. And as he got done speaking,

he got to the point where his time ran out and I was like, ah, dang it. Like I was really looking forward to that. And then the very end of his presentation, when time ran out, he ran up on stage and then all of a sudden the music started playing and I was like, oh, he's gonna do it. And he did it and it was amazing.

And the very end of it, he even tied in like one funnel away into, oh, it was so cool. I shoot a whole podcast episode just playing that like spoken word thing that you guys can listen to over and over and over and over and over again. But it was all about like making sure that you don't die with like these un, you know, like things that you wanted to do,

like the dreams and the aspirations and things like that. Like make sure you go and do them now while you can. So anyway, Trent was amazing as always. After that, um, kind of getting into publishing stuff. And so, uh, first was the next speaker was Krista Mashore, who was talking about, um, how she creates ads and videos, um, and drives paid ads to them. There aren't so much to sell, but they're to like build up the relationship with people. And then from there, you know, ideally they'll go and they'll, they'll buy stuff from you in

ad number two, ad number three and things like that like that um and krista's got as much energy if not more than me she speaks faster than me which is awesome and she did a great job um after that uh mccall jones came and spoke about charisma hacking and mccall is one i was really excited for because last year she showed up at fun hacking live just as an attendee to support her sister-in-law who was speaking um and then um she like fell in love with what we all do and created her own movement called Charisma Hacking. And it was really cool. And she had developed this whole like

Charisma Hacking system and process, which was really fascinating to see. She took this thing that was an idea she had a year, you know, a year and a half ago, the first fun hacking live that she came to and turned it into like an actual science. And so I think not only was her presentation cool, it was just cool to see how each of us have like these frameworks or these ideas that we have. Right. But it's like,

how do you keep developing and developing and developing and make it better and better and better and more, um, you know, more clear and more simple. And, um, I didn't really realize how evolved her charisma hacking frameworks had become until she shared it, shared with Fun Hockey Live. And I was like, Oh, these are just like, so exciting. So cool. Anyway, she crushed it. And, um, and so that was all about charisma hacking. Like, how do you look at other people who have different types of charisma and how do you, how do you model those? Cause for most of us, me included, uh, you know, I wasn't born this way. I didn't have talent. I know how to speak on stage or do podcasts or any of these things. Right. And, um, a lot of it came from modeling people I look up to.

And that's what Charisma Hacking is a lot about, right? Is looking at those things and finding the patterns and finding who you resonate with as you're kind of figuring out your voice and how to speak and how to present and things like that, which is awesome. After McCall spoke, JLD from Entrepreneur on Fire spoke about podcasting and podcasting for funnels and a whole bunch of cool things like that. He crushed it as always. It's been fun because JLD's been a lot of fun

in my hockey lives and it was the first time he's actually had a chance to speak and it was awesome having him on stage. And then to wrap out before lunch, we had Mike and AJ come and do a presentation about a funnel hub. And some people may be wondering, like, didn't they speak last year about funnel hubs?

And the answer is yes, they did. And the reason why I wanted them to speak again because funnel hubs is a big part of ClickFunnels 2.0. And so I wanted to kind of bring back to people's mindset and attention, this concept of a Funnel Hub, which was really, really cool. So Mike and Angie came and spoke on that. And then from there, we broke to lunch. And after lunch, we started shifting over more to like e-commerce supplements and things like that. So the next speaker, we had a dual speaker. It was Matt and Jason. They are uncle, cousin, or uncle, nephew, or whatever.

I think it's like one out of every 17 Two Comma Club Awards goes to them. And so they talked about kind of how they figure out their stuff. Because it's interesting. Like most people go and like, oh, I'm excited by blah. I'm going to go build a business around blah. Where they're the opposite. They go and they do the market research,

figure out like what's hot, what are people buying today? And then they figure that out. They figure out exactly where they get the traffic from. They're not trying to guess. They know this is where we're going to get traffic. This is what people are buying right now. And then they go and they reverse engineer that and from there they create products plug them in and boom to comic club awards over and over and over and over again so it's kind of cool to see uh their process i do wish they would have showed a little more they're kind of secretive about what they do and i wish they would have

showed us their landing pages and stuff and unfortunately they didn't but uh conceptually they did share kind of their process, which was cool. After that, Braven Grant spoke. He has a bunch of cool supplement funnels. And I had him talk about the difference between funnels and carts. Because this is where people get in all sorts of fights in our world. It's like, well, I have the Shopify store. Like, well, I have a funnel.

It's like, blah, blah, blah. It's like, no, you have to understand. These two things actually work hand in hand. One thing that he talked about that was really cool, he talked about when he read the Doc Dom Seekers book. He learned about value ladders and backends and all these things. He was just like, this doesn't make sense for me because I have a supplement company. And then later he realized, oh my gosh, the cart is the backend for supplement company. The funnel is what you use to acquire a customer profitably. And then the cart is where you actually make your profit. And he

kind of showed how these two things work together, which was strategic for a couple of reasons. Number one, it's how he has built his business as big as he has, which is cool. But he's used Shopify for his carts. But Todd and I were about to reveal ClickFunnels 2.0, which actually has shopping carts built in. Spoiler alert. And so after he talked about that, then Todd and I came out and we did the actual big reveal presentation where we had a chance to show people how ClickFunnels 2.0, how all these things that people talk about today, like funnel hubs is the key. Like everything is based on the funnel hub. And then from there, we got our shopping cart.

You put in that. And from there, you build out your funnels. And like it's just thought through differently. And it's really, really cool. So, yeah, that's kind of – Todd and I did the big ClickFunnels 2.0 reveal. People freaked out. We gave everyone beta access for free with a whole bunch of bonuses and challenges. And it's another weird reason why you need to be at Fun Hockey Live because everyone now, like literally thousands of people, all my friends, everyone I

know, like everyone's messaging me, how do I get ClickFunnels 2.0? I want a free account. How do I sign up? I'm like, oh, well, if you're at Fun Hockey Live, you'd have one. Otherwise you don't. So be at Fun Hockey Live. So even to my friends who keep begging me, sorry, make sure you don't miss the event because we reward people who show up. And so yeah, everyone who was there has access to it kind of. We're doing the drip release. And so next month we're going to be releasing funnel hubs and we'll do a challenge with that and let people have access to it so they can kind of see it. They can play with it, they can use it. And then that'll be the first feature. And then the next month we'll do courses and we'll unlock the courses and they can do that. And then after that, it opens up the shopping carts and then the other things, so on and so forth.

So that's kind of what's happening there, which is awesome. So we had a good time there. Gave everyone these cool t-shirts and stuff when they signed up for free. And I think we signed up like almost everyone. Almost 100% of the people at the event signed up for ClickFunnels 2.0, which was cool. And then we broke to dinner. And after dinner, we actually – normally we do our awards ceremony, the Two Comic Awards, on day three. But we decided this time to do them on day number two.

Partially because it's really brutal on me. Usually it's day two or day three. Like I – we do the awards show, take a picture of a thousand people. And then from there, then I do my sales presentation and after that we get pictures everyone who bought and then after it's like the longest day of all time and so um uh we decided shifted around to kind of see if it would work and it did which was great so we did the award ceremony tuesday night gave out two comic club awards and we told everyone like after the two comic club awards that we have a guest can't tell you who it is yet uh but you're going to freak out. Make sure you show up for it.

After the awards were done, then our special guest showed up. The special guest was and is Dan Kennedy. We made an announcement at the Funnel Hacking Live that we actually purchased Dan. I bought Dan Kennedy's company, which is crazy. When I got into this business, that's who I learned from initially. In fact, to this day, it's still who I studied the most. Um, but, uh, it came up for sale and I thought it'd be really good, uh, you know, marriage and partnership with ClickFunnels. And so, um, we bought his company recently and then we announced it here at the event. And then Dan, uh, spoke and some of you guys know Dan almost died two years

ago. And so, um, but man, he's still sharp as a whip like he was awesome and uh because that he didn't he used to just get on stage and speak i want something there to kind of help interview and facilitate so i got a chance to actually interview him from stage and facilitate it which was like insanely cool um and uh it's supposed to go for an hour i mean going for over two hours and dan was like he was so funny um i think it was the first time he'd hour. I mean, it was going for over two hours. And Dan was like, he was so funny. I think it was the first time he'd been in front of a big stage, a big audience like that since his, you know, since he got sick, which was probably four or five years ago now.

Maybe three. Anyway, pre-COVID for sure. And it was, you know, a year or two before that as well. So anyway, it was so cool to hear a lot of the stories I'd been hearing for, you know, for years. I got to have a chance to, like, ask them the questions and set it up for them to tell, like, anyway, it was so cool to hear a lot of the stories I'd been hearing for, you know, for years. I got to have a chance to like ask them the questions and set up the, set it up for him to tell like the story that I knew that I wanted to, to hear, you know, and, um, that was really, really special, really cool. And in fact, some people were just like, Oh, if I didn't know Dan

Kenny was there, I would have, I would have showed up. It's like, yeah, that's why you have to show up. Cause you have no idea what we're going to do. We're always surprising you guys. We're always making this better and cooler and, uh, all sorts of stuff like that. So anyway, so that was really special having, having Dan speak. And then I was going to do another presentation at the end called follow up funnels. And by the time it was just, it was late, everyone's tired. I'm like, you know what? I'm not going to do this, but we made this really cool book that basically showed everyone like my 64 email, email sequence or whatever it was. So we gave him the book and I talked about it for two minutes. I was like, that's it. Let's go to bed. That was the end of day number two. And so, man, it was magical. The whole thing was just cool. Ending with Dan on stage was amazing and getting people

excited about the ClickFunnels 2.0, getting them signed up. It was like the perfect day. So anyway, you haven't been to Funnel Hacking Live yet in the past. Not that I'm trying to sell you on tickets, but you should get your tickets. Next year's going to be even crazier. We're going to be back in Orlando again. And we haven't launched a sales video or anything, so tickets are there kind of at a discount, funnelhackinglive.com. That's funnelhackinglive.com.

But make sure you get your tickets because we'll sell out every year we sold out. This year, we more than doubled as many tickets as we sold last year, which is crazy because last year was like our best sales year ever. So we're already almost 2,000 tickets sold for next year's event. So yeah, if you're thinking about it, you should just go get a ticket because they're going to be gone and you don't want to miss it. Um, anyway, with that said, that's the recap of day number two and, um, tomorrow's or next episode, I'll share with you guys, uh, what happened on day three, day four. And yeah, see, give you guys a little glimpse behind the, some of the magic that happens with Funnel Hacking Live. Thanks so much you guys. And we'll talk to you soon. Bye. Hey everybody, this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions.

And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message, okay? Now the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello.

And then what's going to happen is I'll add you to my phone. And then they'll send you back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area, and a whole bunch more. Just want to make sure you are on this list.

On top of that, every single day, I'm sending out my favorite quotes, my favorite frameworks and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I more time, that's 208-231-3797. I can't wait to hear from you right now.