Marketing Secrets with Russell Brunson - Funnel Hacking Live 2021 - Day #3 And #4 Recap

Episode Date: October 20, 2021

Here is the exciting wrap up of the final two days of this year’s Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell. Welcome back to the Marketing Secrets Podcast. All right, I'm going to break down day number three and day number four of Funnel Hacking Live for you. All right, so day three is where we start transitioning into... For me, if I go in very funnel specific, I like taking people through on this day, the bottom of the value ladder, moving up, and just showing a lot of different ways to build funnels, because there's so many different ways to do it. You can have book funnels, and challenge funnels, and webinar funnels, and high ticket funnels, and a million other things in between, summit funnels. Yeah, there's a lot of stuff, and so on day three I started going into this. And the very first person that we had speak in the morning was Kiana Danial, and she's someone who has been on every news channel a million times, Fox news, CNBC, all the business stuff, talking about investing and things like that. And she thought that was going to make her a bunch of money, but it didn't. And she ended up joining our Two Comma Club Coaching Program a couple of years ago, and we got her focusing on driving all that traffic to a funnel, and in no time she became a Two Comma Club winner. And so it was cool having her tell that story, just showing all these things that she thought meant it was going to be money like, "I thought I'd be on TV on all these shows all the time. I thought these things were going to be the things that made me money, but it wasn't. It wasn't until I actually had a funnel, I had a way to convert people into customer, that I started making money. And so it was really cool hearing her presentation. And then after that, we started moving up the value ladder. So next was Pedro Adao, and Pedro has become infamous for challenge funnels, not like challenge funnels like The One Funnel Away, which is a paid challenge funnel, but doing free challenge funnels. And Pedro talked about that, and he was awesome, he was on fire people went crazy. This is actually important, the one reason I had Pedro in here is because inside the new Two Comma Club Coaching Program, if somebody chooses the expert route, the first eight weeks we focus on them all doing a challenge, and so it's fun for them, they'll see through Pedro what these challenge funnels look like. And then later in the pitch, we would come back and say, "Oh, that thing that Pedro did, we're going to be doing that." And Pedro is going to be one of the coaches helping on that, which is really cool. So Pedro talked about free challenge funnels. After he was done, then Peng Joon, he’s one of my favorite speakers, but he was stuck in Malaysia. We almost didn't know if he was going to come, he's like... Anyway, it was a big deal to get him here, and luckily he made it to the States. And what was cool is he showed how you can basically take a 30 minute presentation and turn a 30 minute presentation into an entire business, and he showed how he did it. With last time we spoke at Funnel Hacking Live, he took his presentation, he made it a book, and from there he had an upsell of the audio book, and the episode, the done for you version, and the done with you version, and he showed the whole process, how you can take one 30 minute presentation and turn it into entire business, and lead with the book funnel, and that was really cool to see that. I think it's something that most people could do pretty simply and pretty easily. After Peng Joon, then we started moving up the value ladder a little higher to Lauren Golden, and Lauren, she's built her empire, and she won multiple Two Comma Club awards, primarily through webinar funnels. So she talked about webinar funnels, showed her process there, and then she talked about other bunch of the cool things that she was really excited talking about as well, but it was the next phase of the value ladder, is like, "Hey, here's a webinar funnel." After Lauren was done, then Sarah Petty had been doing live event funnels and crushing it, and doing huge volume. The market she serves are photographers. A lot of times people think, "Well, there's not much money in photography. Photographers aren't going to pay for high ticket things." But Sarah does these virtual live events and gets photographers on them, and then from there sells a really expensive high-end coaching, and they're killing with it. And it's just really cool to see cause they do a lot of just things that I don't think through. I don't know if it's like feminine masculine, or maybe she's just more creative than me, probably that one. Anyway, but all these cool things where when someone signs up for a virtual event, they get this box, and the box has them unlocked like, "Open this thing first, this thing second, this thing third." Takes them through this whole journey, but that's what Sarah talked about, which was amazing. And then, after that, then Eileen Wilder spoke about high ticket sales, and her presentation was really fun for me because she quoted a lot of the old time personal development people who I'm studying right now, and so it was fun for me because I was like, "I'm reading about these people right now." And she's quoting them, and she's talking about them, and her presentation was awesome. That got my wife all fired up. Collette was like, "Eileen got me on fire. I got so excited about everything." And so hers was awesome. And the whole morning, it was just power-packed, and fun, and exciting, and everybody ran over on time, so there was all the stress for me and everyone on our team, but man, it turned out awesome. That morning was great. So after that, then we went and we broke to lunch. Now a couple of things we did, is we broke to lunch, and we had a special lunch for anybody who'd won a Two Comma Club award in the past. And that was for a couple of reasons, number one, to give them a free lunch, but then also, some of you guys know that I've recently reopened my inner circle, and one of the qualifications to be in the inner circle is to have won a Two Comma Club award. So we had all the Two Comma Club winners at lunch, and then we told them about the inner circle and invited them to join if they wanted to, and we end up signing up a lot of people into the new inner circle, which was awesome. It was really a soft pitch, I just said, "This is what it is, if you're interested, go sign up, and then go back and have some lunch." And so it wasn't a hard pitch, it was just letting them know there's an opportunity and that's what's happening. So we had lunch, after lunch we got back, and I was excited because over the last year... So I become really good friends with a dude named Nick. I'm going to probably mispronounce the last name. He's got the hardest last name ever, so I apologize in advance Nick, if I mess up, but Nick Santonastasso. Oh, man. Anyway, if you guys know Nick, he was born with one arm and no legs. Two arms, one arm was really small though, and the other one has got one finger on it, stuff like that. I connect to him a while ago, and he was the wrestler too, which was really fun. In fact, he came to my house and I wrestled him, and we got video of us wrestling, but just someone who's such a cool dude, I just love him. And he gave a presentation called Play The Hand That You're Dealt With, and showing people that like, "Man, life is tough. You've got a lot of hard things." But he's like, "Look at the hand I was dealt yet." Yeah, because even with this stuff he's become a bodybuilder, and he's become a coach, and he's become a speaker, and all these amazing things. He was a wrestler. Just because he was born with something that would have made life harder, he has a strong mind, and he was able to do such amazing things. So it was awesome, Nick there speaking. And then when Nick got done, it was time for me to do my presentation, to let people know about our coaching program. And every year this is hard for me, because those who had studied my stuff, they know how I sell, and so I tend to start selling, they're like, "Oh, here it comes, Russell is trying to sell something." And so this presentation was a little different than a traditional perfect webinar. The elements were all there, but it was wrapped differently. But this was one where I was actually talking about personal development, which is something I haven't talked a lot about, but I've been geeking out recently. I'm working on a book, and so I just have a lot of stuff top of mind right now. Yes, I do that presentation about that kind of stuff, and then after the presentation was towards the end, then we talked to people about success inside of our coaching program. Every year we redesign Two Comma Club X. We make it a little different, we get feedback and make tweaks and changes. And one of the biggest things that we're noticing now is that half our audience are people who want to be experts, and half our audience are people who are selling physical products. And our coaching is always steered more so towards people who are experts, because that's what I'm better at, right? And so this year we decided to partner with Alison Prince, who is someone who I just have so much love and respect for, and we decided to break it down into two tracks. There's one track that's the e-comm track, and one track that's the expert track, and people will get to pick which one they want. And Alison also helped us line up momentum coaches, and a whole bunch of other amazing things, and just really tweak the program in a powerful, powerful way. And when I did the presentation, I got to bring Alison out to talk about it as well. And people hadn't met Alison yet, so it was a weird thing to figure out how to do the presentation, to get people weaved in to get to know her in a short period of time. And then, also from there do our pitch, a new coaching program. And so what's cool with Alison, she, I don't know, she made 40 or $50 million on physical products, it's crazy. But when I met her, she was trying to learn how to become an expert. And so it's fun because I was able to tell her story about... Or excuse me, I told the story, but she told it as well, like, "I wanted to learn how to be an expert, and so I came to Russell, and he taught me these things, we did the webinar together, and boom, and I built this whole thing where Alison's won two Comma Club Awards, two Comma Club X, and this year she won two Heart Awards , which means they gave over a million dollars to charity. And she was like, "I was able to do that because of the expert business that Russel taught me. And then we were able to flip the tables and be like, "Now, Alison sends out physical product stuff. In fact, two weeks ago, I decided I wanted to see how well her stuff worked to see how much we could do, so we followed her process and put together an e-comm product, and we launched it, and we ended up doing, I think it was 15 or 16 grand in two weeks off of just following Alison's process. And I'm like, "This stuff actually works, this is so cool." And so we had both those case studies and like, "These are the two paths. Who here wants to be experts who wants to be e-comm?" It was a 50/50 split. I'm like, "Okay. Cool thing is that you can pick whatever you want in the program." And then from there we sold the Two Comma Club X Coaching Program. And then after people signed up, Todd and I got pictures of all the buyers. So they have a picture of me and them and Todd up on stage they can look at as they're trying to work towards winning Two Comma Club award. And so that went really, really well. Sales crushed it, Alison is so good. And after dinner, then we had Alison come back and do a whole hour long workshop, teaching her process and how it works, and showing all the things. And so she did her presentation after dinner, which was really, really cool. And then we soft pitched TCCC again before we went to bed that night. That's what happened at day number two, and so it was amazing. We got to go through the entire value ladder doing funnels. We had a chance to hear Nick just motivate the heck out of you, and you get excited about what's possible. And then I got to do my personal development stuff, and then Alison, and Alison got to come in and talk about physical products. So that was the end of day number three, and at day number four, and I'm just going to go directly to day four, because three and four weave together. Day number four is where I came out in the morning, I did a presentation called Bootstrapped, which is how we built our business, we bootstrapped it. And I actually announced a new award called the Bootstrapped Entrepreneur of the Year Award. I talked about that, and then my twins were here at Funnel Hacking Live this year. So I brought them on stage, helped me show the new awards, which are insanely cool. And I did a presentation showing how we bootstrapped ClickFunnels, and ups and the downs, and told that story. And then we did what's called the re-pitch, which is basically like, "This is the last time, it's time for the coaching program, go and do it now." And we took a break, and people signed up, and that was the end of the selling part of Funnel Hacking Live. And then from there on out, it's usually for me, I get to relax and just enjoy the rest of the day, which is awesome. And so the next presentation after the break was Garrett J White. and those who know Garrett, Garrett spoke at every Funnel Hacking Live in the past. He's usually, traditionally, the one I have to go and warn everybody that he's going to curse a lot, and if they need to, they can leave. And every year I get people who complain because of Garrett, but I also get people who tell me it's the thing that changed life the most. And so I didn't know what to expect with Garrett, as I don't normally know. And this year he came out all in white with a choir, and it was an interesting presentation. He's recently found Christ, which is amazing. And so he came and he did his presentation, where weaving business principles in with God and with Christ, and they had choirs singing, and it was powerful. But at the same time I had people who were offended about that. And anyway, I don't know, I love Garrett, he gets people to move. It doesn't matter which side, him dropping the F-bomb from stage, him talking about God from stage, either way I get complaints. But at the same time, people don't complain, all are just like, "That was the most amazing thing ever." Anyway, so it's always this weird thing. Not a weird thing, it's always an amazing thing, but it's always just this tension for me of just like, "What's going to happen? What's he going to say? How's he going to say it?" Anyway, that was Garrett. And then from there, we broke to lunch, and we had a big welcome lunch for everyone who was a Two Comma Club Member who signed up, which was really, really cool. And then, after lunch we had Tim Ballard who flew out, which was cool, and so we had him to come and say hi to everybody and talk about the Save a Child Challenge that we launched on day number one, and how much money we had raised, and Tim thanked everybody, which was really cool. I hadn't seen him in a while, it was a really good seeing Tim, and him and his team are just... They're amazing, all the things that they're doing. And there's a whole bunch of people talking negative about them online, there's things that are not true. People have asked me, "Is this true? Is this true?" I'm like, "No, this is not true. These people are lying. They're horrible people who literally are trying to get in the way of saving children." It's the most demonic, evil thing in the world, but Tim and his people have such good hearts. They're there saving people from Afghanistan. Tim's running the Nazarene Fund for Glen Beck, which is saving thousands of kids, and plus he's running the whole O.U.R thing, and it's heavy. And you could feel the weight on his back and his shoulders, carrying this mantle. And anyway, I was grateful to be able to have him there, and hopefully give him a little rest, and show him that people love him, and they're grateful for the work he's doing. So that was cool. And then after that, then Tony came and spoke. And Tony, every year, we never really know how long he's going to talk for. Anyway, this year our contract was three hours, but I think it's the first time Tony's been on stage in front of a whole huge group of people as well, and so he went and he did his presentation for three hours, and then he kept talking, and had it going for six hours on stage, which was crazy and super awesome. So we had Tony talk for six hours. Yeah, he's kept going and going, and he just loved it. He asked me, "What time do you think I need to stop?" Like, "Dude, just keep going. People are here, they're happy, don't stop." So Tony went on for six hours, which was awesome." And then when he got done, we got on stage Todd and I, and wrapped the event up, and that was it. And that was Funnel Hacking Live 2021. And every year we're putting things together, it's just like an insurmountable task like, "How do we sell the tickets? How do we get people to show up?" And this year is even bigger because of COVID, and the restrictions, and the problems, and just all the things that come with that. But man, after going through the whole process and I see how many people's lives were changed, people that have their big aha's, the big things they were hoping for, people who were stuck, who got unstuck, people who were able to go to the next step with us to the higher coaching, people who are so excited about ClickFunnels 2.0. Just all the things, and then getting all of our funnel hackers together, and having people together to... The whole thing, it was amazing and magical, and I'm grateful for all of you guys who came and participated. If you didn't come this year, make sure to be here next year. Next year, hopefully, there'll be less chaos in the world. There may be more, I don't know, but regardless, the party's happening, it's going to be in Orlando. And hopefully you can be there. So you can get your tickets at funnelhackinglive.com. But that's some of the behind the scenes. Hopefully helps you guys to see some of the detail people talked about, but even more so, how we structure these things for a maximum sales, maximum impact, all those things. So hope it helps. I appreciate you all, thanks for listening, and we'll talk to you guys all again soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

So I first came to Edward Jones with a great deal of trepidation. When I first met with my advisor, I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment and a lot of support. And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones. We do money differently. Visit edwardjones.ca slash different. What's up, everybody? This is Russell.

Welcome back to the Marketing Secrets Podcast. All right, I'm going to break down day number three and day number four of Funnel Hacking Live for you. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question in this podcast. We'll give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. a lot of different ways to build funnels because there's so many different ways to do it, right? You can have book funnels and challenge funnels and webinar funnels and high ticket funnels and

a million other things in between summit funnels. And, um, yeah, there's a lot of stuff. And so on day three, I started kind of going into this. And so, um, the very first person that we had speak, uh, in the morning was Kiana Danielle. And, um, she's someone who has been on every news channel, a million times Fox news, uh cnbc like all the business stuff talking about investing and things like that and um she thought that was going to make her a bunch of money um but it didn't and uh she ended up joining our two comical bags coaching program a couple years ago and we got her focusing on uh driving a lot of traffic to a funnel and in you know no time she became a two com club winner. And so it was kind of cool

having her tell that story and just showing, um, you know, how all these things that she thought meant it was gonna be money, right? Like I thought being on TV, on all these shows all the time, I thought these things were going to be, um, the things that made me money, but it wasn't, it wasn't until I actually had a funnel, I had a way to convert people into, into customers that, that I started making money. And so it was really cool hearing her presentation. And then after that, then we started moving up to value ladder. So next was Pedro Deo. And Pedro has become infamous for challenge funnels.

Not like challenge funnels like the One Funnel Way, which is a paid challenge funnel, but doing free challenge funnels. And so Pedro talked about that. And he was awesome. He was on fire. People went crazy. This is actually important. One of the reasons I had Pedro in here is because inside the new Two Column Club X coaching program,

if somebody chooses the expert route, the first eight weeks we focus on them all doing a challenge. And so it's kind of fun for them to be able to see through Pedro what these challenge phones look like. And then later in the pitch we were able to come back and kind of say, oh, that thing that Pedro did, we're going to be doing that. And Pedro's going to be one of the coaches helping on that, which was really cool. So Pedro talked about free challenge funnels. After he was done, then Peng Joon,

Peng Joon's one of my favorite speakers, but he was stuck in Malaysia. Like we almost didn't know if he was going to come. He had a gal, he's like, anyway, it was a big deal to get him here. And luckily he made it to the States and um what was cool is he showed how he can basically take like a 30 minute presentation and turn 30 30 minute presentation into an entire business um and he showed how he did it with last time he spoke of fun hockey live he took his presentation he

made it a book and from there he had an upsell of the audiobook and he upsold the done for you version and the done withwith-you version. And he showed the whole process, how you can take one 30-minute presentation and turn it into an entire business and kind of lead it with a book funnel. And that was really cool to see. That, I think, is something that most people could do pretty simply and pretty easily. After paying June, then we started moving up the value ladder a little higher to Lauren Golden. And Lauren, she's built her, you know, her empire and she won multiple two comic club awards, primarily through webinar funnels. So she talked about webinar funnels, kind of showed her process

there. And then she talked about a bunch of other cool things that she was really excited to talk about as well. But it was kind of the next phase of the value ladders, like, hey, here's a webinar funnel, right? After that, after Lauren was done, then Sarah Petty had been doing, um, uh, live event funnels and crushing it and doing, you know, huge volume. And she, the, the market she serves are photographers. A lot of times people think, well, there's not much money in photography, you know, like photographers don't, aren't going to pay for high ticket things. Um, but, uh, Sarah does these, these virtual live events and gets photographers on them. And then from there sells a really expensive high end coaching and, um, and they're killing it with it.

And it's just really cool to see cause they do a lot of just things that I don't think through. I don't know if it's like feminine masculine or maybe she's just more creative than me. Probably that one anyway. But you know, all these cool things where when someone signs up for a virtual event, it can be, they get this box and the box has them unlock, you know, like open this thing first and this thing second, this thing third kind of takes them through the, this whole, uh, this whole journey. Um, but, uh, that's kind of what, um, what, uh, Sarah talked about, which was amazing.

And then, uh, after that, then Eileen Wilder spoke about high ticket sales and, um, and her presentation was really fun for me because, um, she, she quoted a lot of like the old time, uh, personal development people who I'm studying right now. And so it was fun for me because um she she quoted a lot of like the old time uh personal development people who i'm studying right now and so it was fun for me because i was like i've realized people right now and she's like quoting him and she's talking about him and um her presentation was was awesome that was when uh got my wife all fired up clet was like like i think got me on fire like i was so excited about everything and so uh hers was awesome and like the whole morning was just it was just power packed and fun and exciting. And everybody ran over on time.

So there was all the stress from behind the scenes on our team. But man, it turned out, it turned out awesome. That morning was great. So after that, then we went and we broke to lunch. Now, a couple of things we did is we broke to lunch and we had a special lunch for anybody who had won a two comic club award in the past. That was for a couple of reasons. Number one, to give them a free lunch, but then also some of you guys know that I've recently reopened my inner circle. And one of the qualifications to be in

the inner circle is to have won a two comic club award. So we had all the two comic board winners at lunch. And then we told them about the inner circle and invited them to join if they wanted to. And we ended up signing up a lot of people into the new Inner Circle, which was awesome. It was a really soft pitch. I just kind of said, this is what it is. If you're interested, go sign up. And then go back and have some lunch. And so it wasn't like a hard pitch.

It was just kind of like letting them know there's an opportunity and that that's what's happening. So we had lunch. After lunch, we got back and, um, I was excited cause over the last year or so I've become really good friends with the, with a dude named Nick. I'm going to probably mispronounce the last name. He's got the hardest last name ever. So I don't, I apologize in advance, Nick, if I mess up, but Nick San Ton Stasicio. Oh man. Anyway, if you guys know Nick, he was born with, uh, um, with one arm and, uh, you know, no legs, two arms, one arm is really small though. And the other one's got one finger on it and stuff like that. And, um, I connected him a while ago and he was a wrestler too, which was really fun.

In fact, he came to my house and I wrestled him and we got video of us wrestling. Uh, but just someone who's such a cool dude. I just love him. love him and um he gave a presentation called play the hand that you're dealt with and kind of showing people to like man like this is you know life is tough you know you've got a lot of hard things but he's like look at my you know look how the hand i was dealt yet because even with with this stuff he's become a bodybuilder he's become a coach he's become a speaker he's like done all these amazing things he was a wrestler he like um you know was able to you know just cause he was born with something that was, it would have made life harder. Um, he has a strong mind and he was able to do such amazing

things. So it was awesome to have Nick there, um, speaking. And then when Nick got done, it was time for me to, um, do my presentation to let people know about the, our coaching program. And, um, every year it's is hard for me because those you know anyone who studied my stuff they know how i sell and so anytime i start selling they're like oh here it comes russell's trying to sell something and so this presentation um was a little different than a traditional perfect webinar the the elements were all there but it was kind of wrapped differently um but this was one where i was actually talking about personal development um which is something i haven't talked a lot about but i've been geeking out recently. I'm working on a book. And so I just kind of have a lot of

stuff top of mind right now. And so, yeah, so I did a presentation about that kind of stuff. And then after the presentation was kind of towards the end, then we talked to people about success inside of our coaching program. And this year we have, every year we kind of redesign 2ComicClubX. We make it a little different. We get feedback and make tweaks and changes. And one of the biggest things that we're noticing right now is that like half of our audience are people who want to be experts and half our audience are people who are selling physical products.

And our coaching is always kind of steered towards, more so towards people who are, who are like experts because that's kind of what I'm better at, right? And so this year we decided to partner with Alison Prince, who is someone who I have so much love and respect for. And we decided to break it down into two tracks. So there's one track that's the e-com track, and one track that's the expert track, and people will get to pick which one they want.

And Alison also helped us line up momentum coaches and a whole bunch of other amazing things and just kind of really tweaked the program in a powerful, powerful way. And so when I did the presentation, I got to bring Allison out to kind of talk about it as well. And people hadn't met Allison yet, so it was kind of a weird thing to figure out how to do the presentation to get people weaved in to get to know her in a short period of time. Then also from there, do our pitch of the new coaching program and so what's cool is alison she's i don't know she's made like 40 or 50 million dollars selling physical products like it's crazy um but when i met her she was trying to learn how to become an expert and so it's kind of fun because i was able

to tell her story about um or excuse me she was actually i kind of told the story but she told it as well like you know i wanted to learn how to be an expert and so i came to russell and you know he taught me these things we did the webinar together and boom now i built this whole thing where you know allison's won two comic club awards two comic club x and this year she won two hard awards which means they gave over a million dollars to charity and she was like i was able to do that because of the expert business russell taught me and then we were able to kind of flip the the tables and be like now allison it sends a physical product stuff in fact, two weeks ago, I decided I wanted to see how well her stuff worked and see how much we could do. So we followed her process and put together an

e-comm product and we launched it and we ended up doing, I think it was like 15 or 16 grand in two weeks off of just following Allison's process. I'm like, this stuff actually works. This is so cool. And so we kind of had both of those case studies and we're like, these are the two paths. Like, who wants to be expert? Who wants to be e-comm? And it's like a 50-50 split. I'm like, okay, cool thing is that you can kind of

pick whatever you want in the program. And then from there, we sold the Two Comma Club Ice Coaching Program. And then after people signed up, Todd and I got pictures of all the buyers. So they'd have a picture of me and them and Todd up on stage they could look at as they're trying to work towards winning two comic club award and so that went really really well um sales crushed it allison is so good and after dinner

then we had allison come back and do a whole hour-long workshop teaching um her process and how it works and kind of showing showing all things. And so she did her presentation after dinner, which was really, really cool. And then kind of repitched, soft pitched to CCX again before I went to bed that night. So that's what happened on day number two. And so it was amazing. We got to go through the entire value ladder, different funnels. We had a chance to hear Nick just motivate the heck out of you and get you excited about what's possible.

And then I got to do my personal development stuff. And then Allison and I got to, um, you know, then she's an Alice got to come in and talk about physical products. So that was kind of the end of day number three and the day number four. And I'm just gonna go directly in day four. Cause, um, three and four kind of weave together. Uh, day number four is where, um, I came out in the morning and I did a presentation called bootstrapped, uh, whichstrapped, which is how we built our business. We bootstrapped it. And I actually announced a new award called the Bootstrapped Entrepreneur of the Year Award.

I talked about that. And then I had my twins were here at Funnel Hacking Live this year. So I brought them on stage to help me show the new awards, which are insanely cool. And then I did a presentation showing how we bootstrapped ClickFunnels and kind of ups and the downs and told that story. And then we did what's called a re-pitch, which is basically like this is the last time to sign up for the coaching program. Go and do it now.

And we took a break and people signed up. And that was kind of the end of the selling part of Funnel Hockey Live. And then from there on out, it's usually for me, I get to relax and just enjoy the rest of the event, which is awesome. And so the next presentation after the break was Garrett J. White. And those who know Garrett,

Garrett spoke at every Fun Locking Live in the past. He's usually traditionally one I have to go and warn everybody that he's going to curse a lot. And if they need to, they can leave. And every year I get people who complain because of Garrett, but I also get people who tell because of Garrett, but I also get people who tell me it's like the thing that changed life the most. And so I didn't know what to expect with Garrett as I don't normally know. And this year he came out all in white

with a choir and it was an interesting presentation. He's recently found Christ, which is amazing. And so he came and he did this presentation where they were you know weaving business principles in with god and with christ and they had choir singing and it was powerful um but at the same time i had people who were offended about that and anyway i don't know i love garrett he gets people to move it it's like it doesn't matter which which side, him dropping the F-bomb from stage or him talking about God from stage. Either way, I get complaints. But at the same time, people don't complain at all. They're just like,

that was the most amazing thing ever. Anyway, so it's always kind of this weird thing. So that's what, not a weird thing. It's always an amazing thing, but it's always just like this tension for me of just like, what's going to happen? What's he going to say? How's he going to say it? Anyway, so that was Garrett. And then from there we broke to lunch and we had a big welcome lunch for everyone who the Two Common Club X member who signed up, which was really, really cool. And then after lunch, we had Tim Ballard flew flew out which was kind of cool and so we had him to come and say hi to everybody and talk about uh the save a child challenge that we launched on day number one and how much money we had raised and tim thanked everybody which was really cool and i hadn't

seen him in a while it was really good seeing um seeing tim and man him and his team are just they're they're amazing all the things that they're doing and there's a whole bunch of people talking negative about them online the things are not true people keep asking is this true is this true like no this is not true it's people lying they're horrible people who literally are trying to get in the way of saving children like it's the most demonic evil thing in the world but uh tim and his people have such good hearts like they're they're saving people from afghanistan they're uh tim's running the nazarene fund for glenn beck which is like saving thousands of kids and plus he's running the Nazarene Fund for Glenn Beck, which is like saving thousands of kids.

Plus he's running the whole OUR thing. And it's just, it's heavy. And he filled a weight on his back and his shoulders carrying this mantle. And so anyway, I was grateful to be able to have him there and hopefully give him a little rest and show him that people love him and they're grateful for the work he's doing. So that was cool and then after that then tony came and spoke and tony every year we never know how long he's gonna talk for uh i think last you know anyway this year our contract was three hours but i think it's the first time tony's been on stage

in front of a whole huge group of people as well and so he he, um, he went and he, uh, he did his whole, his presentation for three hours and then he kept talking and then going for, um, six hours on stage, which was, uh, which was kind of crazy and, and super awesome. So, uh, yeah, we had Tony talk for six hours. Um, he just kept going and going and he just loved it. I was like, he asked him one time, like, he's like, do I need to stop? Like, dude, just keep going and going and he just loved it i was like he asked him one time like he's like don't you stop like dude just keep going people here they're happy like don't stop so tony went for six hours which was awesome and then when he got done um we got on stage todd and i and kind of wrapped the event up and and that was it and that was funnel hacking live 2021 um and uh every year it's like, we're putting things together. It's just like an

insurmountable task. Like how do we sell the tickets? How do we get people to show up? And this year is even bigger because of COVID and the restrictions and the problems and the, and just all the, all the things that come with that. Right. Um, but man, after going through the whole process, I see like how many people's lives were changed. People that had their big ahas, the big things they were hoping for. People who were stuck, who got unstuck. People who were able to go to the next step with us to the hiring coaching programs. People who were so excited about ClickFunnels 2.0. Just all the things and then getting all of our funnel hackers together and having people together.

The whole thing was just, it was, it was amazing and magical. And I'm grateful for all of you guys who came and participated. If you didn't come this year, make sure to hear next year, next year, hopefully it'll be less chaos in the world. There may be more, I don't know, but regardless, the party's happening. It's going to be in Orlando. Um, and, uh, hopefully you can, you can be there. So you can get your tickets at funnelhackingive.com. But that's some of the behind the scenes. Hopefully it helps you guys to kind of see some of the detail

about what people talked about, but even more so, like kind of the structure, how we structure these things for maximum sales, maximum impact, all those kind of things. So hope that helps. I appreciate it all. Thanks for listening, and we'll talk to you guys all again soon. Bye, everybody. Hey, everybody. This is Russell again. And we'll talk to you guys all again soon. Bye, everybody. Hey, everybody.

This is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay.

And the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. Then what's going to happen is they'll add you to my phone. Then they'll send you back a message where you can add me to your phone. Then we can start having conversations. On top of that, through this texting community, I where I'm going to be giving out free swag, giving away free copies of my book,

let you know about book signings, about times I'm coming to your local area, and a whole bunch more. Just want to make sure you are on this list. On top of that, every single day, I'm sending out my favorite quotes, my favorite frameworks, and things you can get for free only through my texting platform.

So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.