Marketing Secrets with Russell Brunson - Funnel Hacking Live Recap - Day 4 of 4

Episode Date: April 6, 2018

Today's topic was "how to change the world"! On this episode Russell recaps the fourth and final day of Funnel Hacking Live. Here are some of the awesome things that happened on day four: Brian Bowman speaks about acting with a sense of urgency. What happened that caused Russell to realize that next year there will have to be security at the event. How Myron was able to close even more people into Two Comma Club X And how Garret White and Tony Robins rounded out the day. So listen here to find out all the awesome details that happened during the final day of Funnel Hacking Live 2018. Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-4-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson. Welcome to day number four of Funnel Hacking Live. This is the last recap episode to kind of share with you guys the last day of Funnel Hacking Live. So far I covered, in the last three episodes, I covered episode one, which was, we talked about impact and income. Number two was One Funnel Away. Number three was Two Comic Club. And today I'm going to talk about changing the world. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, everybody, so excited to have you guys here for this episode. So I'm gonna walk you through the last day, and the last day, it was a special day. It was really, really cool. The day started with Brian Bowman, and if you guys don't know Brian yet,

he's an amazing human being, one of my favorite people on planet Earth. He came up and told his story. His title of his presentation was Taking Action with a Sense of Urgency. He talked about his wife who's struggling with Lyme disease and showed videos of her. And then talked about what he's done to try to overcome that. And how if you want anything good in life, you have to act with a sense of urgency. You can't just like, oh, we're going to get to that eventually.

And it was an emotional presentation. It was amazing. And just grateful for Brian for sharing a very personal struggle and story to help inspire other people to act with a sense of urgency. And it was just so good. So thank you, Brian, for that. After Brian spoke, then I got back on stage and there's a bunch of people asking questions about the Two Common Club X offer. So I answered some of the frequently asked questions there. And then when that was done, then I did a presentation called Breaking the Chains of False Belief. And I actually brought back Myron Golden on stage to do that.

Because Myron is a master storyteller and closer. And I basically told people initially, I said, okay, how many of you guys are already signed up for Two Common Club X? And we had, I think at the time, like 400 and something people had signed up and I'm ready to hand it to them. Okay, for all you guys who already signed up, what I'm gonna show is, Myron's gonna come up here

and show you guys some of the best closing techniques I've ever seen ever, it's gonna be really, really fun. How many of you guys have not signed up yet? And then like everyone else sheepishly like, and I'm like, okay, for those of you guys who haven't signed up yet, I'm gonna have Myron help me get you off the ledge and these closing techniques are intended to help close you to get you to sign up for the program because I know it's what you need to take your business and your life to the next level.

So Myron came up and basically, he's the man. He got up and I asked him questions. I knew four stories that he had that are amazing stories. And I kind of set him up. I said, okay, Myron, tell us the first story about the free pool, cheap pool, people. Anyway, that one. So he goes on and tells this thing, and it's a 10-minute story that's just amazing.

It gets people to realize, wow, this is the shift I need to make. And I said, okay, tell me the Eagles story. He told that one, he told that one, he told all four of these stories that were amazing. God, he's so amazing. I could listen to him all day long and just never get tired. And at the end of it, I came back up and said, okay, thanks so much for doing that.

We all gave him a round of applause and myron left the stage and then I kind of did one more last push, like, look guys, this is the deal. This is not about me, this is about you and we need to, you know, and kind of did my last close to get people to sign up during the break.

So we have a 30 minute break and we come back. Garrett White's gonna be on stage and when he gets on stage, it's closed down and he can't sign up anymore so now's the time to go back. And then the funniest thing is, I played a Voxer clip from Brandon and Kaylin, they'd messaged me the night before,

so I had a handheld mic, some listening handheld mic, playing my thing over the speaker, and so I could hear the Voxer, and it was just really cool having Brandon and Kaylin kinda tell their story about what happened three years ago since they first came and where they're at today, and it was awesome. And then it's like I'm talking and talking

and also I see somebody coming from the back of the stage. And I was like, oh, it's one of the stage hands who needs the mic. Because I had a mic, plus I had a mic on my lapel, or my ear, right? So I turned around and I hand this person the mic and as I'm handing it to him, I realize that is not one of the stage people.

He's got one of our shirts on and everything. Oh, and he grabs the mic and starts talking and I'm like, I just handed someone who came on stage a hot mic, like what in the world? The guy starts talking and talking and I'm like, in my head I'm like, what in the world? Like, they let him on stage, there must be a reason why we let him on stage, but he's telling a story

and I know what he was talking about and it was like, oh, it was weird. And then all of a sudden I see Dave coming, running up from the back, I'm like, oh no, this guy's not supposed to be on stage. I handed him a hot mic in the middle of my clothes. So Dave came up and took the mic from him and took him off stage. And totally threw me off guard.

And I was just like, anyway, ruined my momentum. But I was like, all right, well, that was not planned. All right, guys, we're taking a break. Go sign up. And I walked off and I was just like, what in the world just happened? So first off, never do that in an event. There's no way to faster offend people and make the event promoter upset than you coming on stage and taking a hot mic from them.

Second off, now we're going to have to have security guards at Fun Locking Live to keep people. Anyway, it's just not cool. So that was not cool. If you were the one that did that, don't ever do that again. That's not cool. Second off, it totally caught me off guard, but luckily it didn't close the momentum. And then we broke and went backstage.

And during that period of time, I think 250 or 300 people signed up for the coaching program. So Myron's magic pushed over another almost $3 million in sales in 30 minutes. So it was cool. It gave us the ability now to serve all these, so many amazing people. And I'm excited for that. So that was kind of how that ended. Then we came back from the break and Garrett'm excited for that. So that was kind of how that ended. Then we came back from the break and Garrett White came on stage and it's funny,

like I never know what's gonna happen with Garrett. I'm always nervous and I warn people, like he's gonna swear a lot so if you're offended, please leave and anyway, I get backstage and I walk back there and he's getting dressed up and he's got this like Phantom of the Opera mask on and a hoodie and another hoodie and I'm like, hey man, what are you doing?

He's like, do you trust me? I'm like, I think so. He's like, I promise we'll be good. I'm like, hey man, what are you doing? He's like, do you trust me? I'm like, I think so. He's like, I promise it'll be good. I'm like, okay, whatever. So he came out and gave his presentation which was intense. My wife's sitting next to me holding my arm, scared to death, the initial pattern interrupt.

But it was powerful. And then he went through and gave his whole presentation showing how to show up in the morning, how to get yourself in state in the morning and a whole point system, scoring system, and stuff he shares with his Warriors, part of Warrior Week, and it was really, really cool. So that presentation was awesome.

Then he got done, everyone went to lunch, and we had a special lunch with all two Commonwealth of Quebec's people. We had them kind of finish the sign-up process, and it was crazy, that room was so full. We were not planning on that many people that fast, but it's an amazing initial army of people for us to work with.

And my goal for next year is I think we can honestly have 500 people get on stage to get to Comic Club Awards. And so this program, the goal of that is to get everyone to do Comic Club, and I'm so excited for it. When we came back from lunch, then Tony Robbins was there. Tony Robbins came on stage, did his thing for about four hours, maybe four and a half. And Tony's Tony, it was amazing.

As always, people were jumping around, going crazy. And then when that was done, Todd and I got back on stage, we kind of wrapped up the event, and went backstage, and the rest has been a blur. I don't even remember. Oh yeah, we got pictures with Tony real quick, we went out to eat with the team, and I passed out and slept.

Next morning we slept most of the day. I didn't wake up until like 11 the next day. I was so tired. And then my kids flew in that night, and then Monday, Tuesday we're Disney, Disney, Wednesday we had a day off, Thursday, Friday, Universal Universal, then Saturday jumping in a plane, flying home,

and then, yeah, now I'm here. So it's been a crazy, I still haven't recovered yet. Still super tired, as you can probably tell. It was an amazing thing. For me, I don't know about you guys, but I love marketing. I love sales. I love this whole entrepreneurship. I love what we do. I really feel like this event

for me was an opportunity for me to bring my herd of people together and just serve them at the highest level that I know possible. And we did that. It was like, I don't think anyone who was there would have felt that. We served as high as we possibly could.

It was amazing. But it also was cool because all the things, all the techniques and tactics and strategies and things that we've learned about, studied for years, for every decade for me, it's like we had a chance to use all those things in a practical application, right? Like we used it to raise over a million dollars

for World, not World Teacher, excuse me, for Operation Underground Railroad to save hundreds of kids from sex trafficking. We used it in a way to launch a funnel with OUR to be able to help thousands of kids more on top of that. We used it in a way to get people into coaching. We used it in a way to get people into coaching. We used it in a way to break false belief patterns. We used it in a way to reward people in our community.

We used it in a way to build our culture. We used it in a way, like all these things we talk about, we teach about, the things in my books, things that I think are the coolest things, like it was like the practical application of all of it. And I think even if you came and you didn't listen to a word the speaker said, but just watched the process, it was orchestrated perfectly. We could write a book just about the process. In fact, maybe we will someday.

Who knows? But it was really, really cool. And there were so many things that were happening. And I hope that everyone who was there experienced it and enjoyed it and left a different person. This is not an event that we do just to make money. It's not an event we do just to, I don't know, to show how cool we are. It's an event that we do just to make money. It's not an event we do just to show how cool we are. It's an event we do literally to change people's lives. I think of the 3,000 people that were in the room that were paying attention to it happen at different levels.

Anyway, it was special. I appreciate everyone who came to it and was part of it. Next year's event, I don't have all the finalized dates and times, but we're planning an even more fun show with the group about the same size so it's not going to be bigger so if you want to come next year

when we open tickets you should get them because ClickFunnels will double in size from last year to this year but the event size will be about the same so it's going to be a fight it's going to be a lot harder to get into the event which is okay, that's how it should be we're going to be a fight. It's going to be a lot harder to get into the event, which is okay. That's how it should be.

We're going to be there serving those who make the effort. We were doing the math. It's like I think 5% of our ClickFunnels members were there in the room. So 95% missed it. They missed the most life-changing experience they could have had. And for you who are listening to this, I don't want you to miss it next year. It was created to do that, and it did that, and it will do it again next year if you take that leap of faith, make that little step forward.

Anyway, I hope you guys learned from this. I hope you enjoyed it. Can't wait to see you guys next year's Fun Locking Live. With that said, I'm going to go get something to eat. I'm a little hungry, a little tired, and get back to work because we've got one year to double our membership base, add more features, make the software stronger,

give you guys more information and training and systems education to help you get better. And so this time next year, we can help change your world once again. Thank you so much for everything. Appreciate you and we'll talk to you soon. Want more marketing secrets? If so, then go get your copies of my two best-selling books.

Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dotcom Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.