Marketing Secrets with Russell Brunson - Gary Vee Q&A From The Viral Video Launch Party - Part 1

Episode Date: September 27, 2017

Listen in on live Q&A from Gary Vaynerchuk (Part 1 of 2) On this special episode of Marketing Secrets Podcast you will get to hear the first half of the Q&A section of Gary Vaynerchuk's presentation at the viral video launch event. Here are some of the questions Gary answers: What he sees happening with artificial intelligence and robots in the next 5 years. What Gary's latest strategies are for shows on both YouTube and Facebook. And What Gary recommends for taking your preferred platform and skyrocketing your numbers. So listen to this first half of Gary's Q&A and tune in for the second half tomorrow. Transcript - https://marketingsecrets.com/blog/gary-vee-q-a-from-the-viral-video-launch-party-part-1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro Links and Cross Links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson. Welcome to Marketing Secrets.

Next two episodes, I've got some exciting things for you. As you know, we just got done with our viral video launch event, which turned out amazing. And our keynote speaker was Gary Vaynerchuk. And in his contract, he said we are not allowed to stream nor share his presentation. But then he did the presentation presentation and he messaged me after and said, that was probably one of the best presentations I've ever given. And I was like, sweet man, can I promote it on the podcast? And he was like, you know what? Go for it. So that is what's

happening. So we actually have, uh, his presentation. Now the first like 15, 20 minutes of his presentation, he kind of just rambled for a little bit and didn't really have... I don't think he was trying to figure out what he wanted to talk about, and then he switched to Q&A for the next hour and a half, and Gary's the king of Q&A, and it was really, really good. So what I'm going to do is we pulled out the Q&A, and so I'm going to do two 45-minute episodes here for you, but for all of you, my fans and followers, people who listen to me, you know that I keep my podcasts nice and clean. I don't swear or curse or anything.

Gary does a lot. So I had my brother go through and beep out all the bad words. So hopefully it'll still be PG rated for all of the kids at home. And that's kind of game plan. So hopefully you enjoy this episode of the podcast. Appreciate you all and have fun listening to Gary. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer.

My name is Russell Brunson and welcome to Marketing Secrets. What's up? Gary Vaynerchuk. Thanks for being here. Thanks, brother. My question is, I know you say that it's going to end all with robots killing everybody. I hope so. But until then, what role do you think AI, artificial intelligence, and robots have and are going to have in the next five years in the marketing and digital marketing space? Huge. Even in the 15 minutes that I've gotten a better taste of what these characters are up to, they're going to love it. The math people are going to love it because machine learning and AI just do shit that we shouldn't be doing. It's just efficiency.

It's going to have an enormous thing. But the good news is like there's so much that we still can do and so basically how I think about you know ML and AI back at the pad is get me to third and half base and I'll take care of the rest

and whatever AI can do for that cool and whatever low-priced employees can do cool but like everybody is spending way too much money to get the third and a half base, and then the magic is the last part. So that's what AI is gonna mean for everybody here. There's a lot of dumb that people have assistance for or managers for that's nonsense, zero value,

that the biggest AI companies in the world are gonna get their nut off on. Yeah, hey. are going to get their nut off on. Yeah. Hey. Hey, it's really exciting to be here in this room with you and everyone here. This is awesome. Appreciate it.

Yeah. I'm really, experiences that help people save time are awesome. And I'm really interested in experiences that are time-bending and help people just lose time. And I'm interested in creating the most...

Like hardcore drugs? No, no, no. So here we go. The world's most connective music festival. Okay. All right? Where festival goers are connecting with each other like never before.

Yep. And with the artists and the artists with their fans. Okay. And so in 2021... You're talking VR now? I'm talking about the... Mixed reality? So 2021.

Go ahead. Music festivals. Connection. The best time of people's lives. What do you see happening in the context of music festivals that you're excited about and that you're excited about creating? So if I dissect that right, a couple things. One thing I'm super fascinated by that I would have never seen. By the way, I never spend any time predicting,

like voice, I'm not predicting it's happening, right? What I think I'm good at is like recognizing when it's practical and then going pot committed, right? Which means you'll lose money for a couple years and then get it. You don't lose for seven years and never get there. The thing that's been super fascinating to me that I would have never thought,

which is social media is making people do more in real life. Like literally some dude is hiking right now just for the Instagram photo. Right? So what's been amazing about music festivals is because everybody here now is not only themselves, but they're the PR agent of themselves

for what they're putting out. People are going to more concerts than ever because of that whole dynamic I think what you're alluding to is kind of like what's going to happen in society like in general like mixed reality things of that nature it's going to be funny

technology is making music you know going to music grow and then it's going to take it away. But I don't think it's as soon as 2021 but I think that right now, a lot of music festivals are failing because they all have the same

and it's just supply and demand. And so when you were first four, five, six years ago, you win and now there's 87 micro festivals and big companies sign the same 13 artists and their. So I think there's a huge white space for the next generation of that,

like the people that the streets with, right? And then I think that ultimately it's gonna be really interesting just in general what happens when we live in a mixed reality world. I think the big arbitrage, the only thing that's gonna break the internet is VR, but VR's quite a ways away. Nobody here spends an hour on VR in a month

in real life. So we're a long, like it takes time. Behavior takes time. But eventually when we're switching between completely virtual, like I don't even see you guys right now, my contact lenses have me in Afghanistan. Switch it off, I'm right here. Switch it off and it's AR and Santa Claus you guys right now. My contact lenses have me in Afghanistan. Switch it off.

I'm right here. Switch it off and it's AR and Santa Claus is sitting right there. You know, Santa. You know, that world I think is super interesting and it's going to change all our businesses. Thanks, man. Cool.

Yep. Hey, Sean. Gary, you just came back from August and you said I'm bringing YouTube fire, new shows are coming out, and you took the Ask Gary Vee show to Facebook only. I did. So what are your latest strategies and why

for both YouTube and Facebook? I think you have to make content that is native to the platform you put it out on. I've always thought about that. I wrote a book called Jab, Jab, Right Hook five years ago on this. I wasn't doing that. So now that Ask Gary Vee Show is on Facebook Watch

and The Daily Vee is on YouTube, when DRock is, where, DRock? Hey. You know, now I can say, what's up, YouTube? Whereas I couldn't do that before and those little nuances matter. You know, all the action is in those little edges and so I broke them up mainly because of Facebook video.

Now that there's watch, I'm fascinated. Any of you watch a show yet on Facebook watch? Just raise your hands, just curious. Higher. Right, so this intrigues me. Like everybody here has to watch one. Not because, like I don't watch. I watched one, the Le, like, I don't watch s***.

I watched one, the LeVar, the Ball family, because I just want to see the s*** they're doing. Like, to me, this is the most interesting thing that I'm doing

that the good market isn't. You've got to taste everything. Like, if you want to win and s***, there's no way you're in s*** Boise, Idaho

if you don't want to win right now. No, I mean that. When I think about who's here, I'm like, these people are hungry. So to me, 19 hands, which means maybe 31 because people get shy, to two weeks into Facebook Watch that haven't watched, that's it.

That's where I play. That's my margin. So that's why I did it, because I wanted to make them native. I have two active shows. I needed to do something on Facebook. And because I watched Facebook, actually, I'll tell you,

it's not fully announced yet, but we'll see how this goes. Because I watched Watch, and i watched it for four you know kind of like four days in a row looked i understood what they were doing so i sent them an email i pitched them a show and they bought it right so now i'll have a kind of anybody can put a show on facebook right like a page a watch page which everybody should be doing here. I'll have my YouTube, you know, show and now I'm going to have a produced by Facebook

show that's going to get big even more. Listen, man, I talk and like do it and hustle and all this. I just, like I do so much more than I talk which is crazy because my mouth is always running but I'm just doing. I'm doing, doing, doing

because I'm tasting, I'm tasting. I never think I'm fancy. So many people in here, and I know you, so many people here make it a little bit and get fancy. Stop doing the shit

that got them there. That's the minute you're fucking dead. Got it. Hey Marshall. I have a question. There's a guy I follow online. You might have heard of him.

His name is Gary Vaynerchuk. He told me to push all in on whatever it is that you're good at. So I'm making this big push as Marshall Live. I'm going to everything live, like straight to ask me questions. I love that aspect of your brand. So the question is, if everything's moving to voice, is live streaming podcast going to end up being bigger

than say iTunes or a recording that you can come back to? So first of all, you said something interesting that we all do. If everything's moving to voice, nothing is everything. Like we will always have

the written word. You could have a, do you know how much virality there is through long form written Facebook and Instagram posts? Like if you sit in here do you know how much virality there is through long form written Facebook and Instagram posts like if you sit in here and you can write write long

posts on Facebook and Instagram and watch what happens we are humans we've been around a long time bro

Marshall written word audio video is locked in got it so it's not like you're gonna lose it. Like, f***, if you're great at smoke signals,

get the f*** up there, you know? Like, you know, like, shh. Communication doesn't change. The pillars of communication are set. Where we communicate changes, right? And then you have to be contextual, right? Some people are incredible at making a six second video. I keep looking at them because it's fun to see them.

I haven't seen them in a while. Others aren't. Like I can't put two sentences together in my life. I have five New York Times bestselling books because I have a ghost writer because I didn't try to become a great writer when the blogging thing happened because I bet on my strengths. And so I do believe that everybody here should bet on their strengths and surround themselves with their weaknesses. I actually think back to an earlier question. I think AI and machine learning is going to help a lot of us in here who are creative close the gap on a lot of our weaknesses, which is going to be really awesome. You got it.

Yo. Yep. Kevin. It's Kevin. Yeah. I think a lot of people in here using ClickFunnels or not have kind of come into a lot more money than maybe they've ever been used to making. Okay. And in one of your previous sentences, you said, yeah, you only care about money. And all of a sudden, you're 47. But then you didn't finish your sentence. Um, I was hoping to like hear you elaborate on that. I, you know, for, I'm sure a lot of people here realize who let's say have come into money. It's not as great as advertised for a lot of people. Some people love it. They like watches and Lambos and houses and that's rad. Like Mazel Tov. You know, other people don't.

And you start questioning what the, right? Because when you've got nothing and you're on the come up and you've got numbers in your head, whether it's a million or five or three or whatever the it is, it's empty when you get there for a lot of people. And so, you know, I'm just trying to make sure people are being thoughtful.

They're just, much like what I just said to Marshall, like, life is pretty simple. Like, people play on legacy, on family, on money. Like, there's just a couple pillars. I just think in our space right now, you know, and I know a lot of you have heard me rant on this, I do think entrepreneurship has taken a turn

towards club promotion. Like, you know, and like, that's just dangerous. Not, it's just dangerous for the people that are gonna, it's not, I don't give a. It's dangerous because people don't realize they need to build a business, not a perception that they're good at business. Because nobody's, you know, when the market crashes,

nobody's going to Vegas with you when you work at Bank of America. You know, I'm just trying to get people to be more thoughtful. Sure. Hey, man. How you doing? I'm super well. Awesome. So Russell and you were two last year.

I was selling websites. I was getting really frustrated that I wasn't helping people. Felt like they weren't growing their sales, but they had a really nice site. So you guys inspired me to start a podcast. Awesome. Didn't know exactly what for, but just. You're like, those guys are doing it. I will too.

More along the lines of, I was listening to a podcast in the gym. Host asked the other guy, what would you tell your 20 year old self? And the guy answered, I would divorce my wife earlier. I was super pissed off. I'm married with two young kids and wanted to have a podcast from a different perspective. And so a year later, thank God, two weeks ago, I got to publish my interview with Russell. I've had Dean Graziosi. And so my question is, number one is, how do you grow even further? And number two is not just for me, but anybody starting or in progress, what should your priorities be? So let's sit here, you know, both, both of those things I can't answer because you need to decide,

you know, what, first of all, you have to define growing for me is growing being a top 50 podcast. I mean, like we all get into our micro games. And by the way, I think micro games are good. You know, little short goals, micro, it's kind of good. You scratch it, it's fun for a little bit. I think you got to have your macro point of view. Like if you're telling me the truth that you felt like the conversations

were going in the wrong directions and you wanted to go a different place, well, the answer to your question is just do it every day until you're dead. Right? Like, that's my plan. My plan is, you know, hopefully it gets me to, like, this one little funny weird thing that I want to buy a football

team, but other than that, my plan is to put out shit for free that is historically correct so I can continue to live the life I'm living, which is, I made the money I wanted to make a long time ago, but getting 50, 60, 70 emails, 80 emails a day of people so I can continue to live the life I'm living, which is I made the money I wanted to make a long time ago, but getting 50, 60, 70 emails, 80 emails a day of people like, you helped me,

that's just intoxicating, but that's what gets me off, and by the way, I'm not sure that, I understand why that wouldn't be meaningful to somebody else, so you just have to do what you have to do for yourself, right? That's how you grow

by consistency. Awesome. You're a year in. You grow when you're 19 years into your podcast. More specifically, in terms of actual numbers and taking what you've done and now specifically on the number aspect of it, what do you

recommend in terms of taking your platform and kind of skyrocketing numbers? Buy underpriced attention. Whether that's buying ads on Facebook and Snapchat right now because they're underpriced, if that's working with influencers because many are still underpriced, whether that's taking the high risk of trying to make a $10,000 to $50,000 version of what you just saw, their incredible video, because that one video can be your dollar-shaped club of your brand, saying yes to everything. Like, if you want it, if you're hungry,

you do what I did, which is four years ago, when I didn't jump into podcasting right away. The first two years, I just went on everyone's. And so I could have went to sleep at 11 p.m. or I could have went on Lewis Howes' podcast at 11 p.m. That was a decision. It's just about awareness. Where are the eyeballs?

And so just put your time and effort into that. Some of it's free. Some of it costs money. You got it. Hey, Gary. Hey, brother. Hey Gary. Hey brother. My first time seeing you. Your honesty is so beautiful and it's just wonderful listening to you. Appreciate it bro.

As someone who's trying to build a brand and get a podcast and get more into Facebook and all these sort of things, Twitter and all this, what are some tips you have for building a powerhouse team around you to help you accomplish all these things? First it has to be practical. So stay here. First it has to be practical. So some people in here can afford people. Other people can't. So they either have to learn how to do it themselves

by spending hours looking at YouTube videos on how to read or finding people. We're in an incredible era right now. There are so many kids, 14 to 21, that want to be creators and think it's cool to do it for free. So you just need to test and learn.

Everybody's, guys, everybody's overthinking. Just do. I don't know, post right now, literally right now, as soon as you sit down, go on whatever platform has the most, go on all of them and be like, I'm looking for a video and audio intern and see what happens. Again, I always tell people a video and audio intern and see what the happens. Like again, I always tell people,

watch what I do, not what I say. Like I know a lot of, you know, there's a good amount of people I see here that follow me, like randomly out of no, I tweeted today, does anybody make customizable retail floor mats? I need a, I need a, I need a retail floor mat. Like, like You do? Good.

Do you do them for free in exchange for some awareness? I would ask and then try somebody and be like, the amount of people I've hired when it was early in something and I didn't know if they were good or bad, I just thought it was much smarter to just do it

and then figure out if it was working and then I'm like, they sucked. I'm just not scared to waste money or time and everybody's petrified because you worry about what other people think about you. That's why if you're curious, that's the answer. That's

the answer. Your answer is so easy. How do you build a team? Hire some people, bro. I mean, right? But it's like,

you know, but you're like, but I don't understand, like, people are scared to get had because they don't get it. Okay, put in a load of time to learn the craft

or bring someone in and watch what they're doing carefully instead of like, outsourcing it and falling asleep because you're all passive income and I what they're doing carefully instead of like outsourcing it and falling asleep because you're all passive income and I got a team doing stupid. Got it. Thanks. Yeah.

What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.

But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study. And guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method and it's awesome. It helps you turn every client you close into a long-term profit machine.

We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all.

It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool.

You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10

minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you gotta figure out, make sure that you have, first off, the right people,

but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout.

So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com, and then use promo code secrets, S E C R E T S at checkout, get 25% off. Uh, but then we'll take the test again. It takes you 10 minutes. Um, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself to make sure you're working in a spot. It's going to be the most joy number one, but then number two, um, it's going to make sure that you are, uh, with your teams, getting them in the right seats as well. So, uh So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise

you it'll change the working dynamics amongst everybody and help your company to grow. Hey, Gary. Hey, Jay. My name is Jay and I run the Inner Changemaker podcast. And I want to ask a question that goes a little deeper with what you're saying in terms of sound and watching what you do. Sure. We've noticed that you've launched a couple other podcasts outside of Ask Gary Vee. Within my experience being like the brown paper bags and that? Brown paper bags, kind of like the 365 daily.

The 365 is an Alexa skill. Right. Briefing, excuse me. So I've been doing sub-branding in my podcast because I'm testing to see if there's traction, and I'll spin them out and create new pillars. Okay. So I guess my real question is for content creators that started on one platform. For example, I started an interview-based show, right? Great. Just kind of like you have a Q&A show. If you kind of have that urge to kind of branch out.

Do it within the interview show because you have audience there. Don't worry that you may lose a couple people. Like right now, as I'm sure everybody has seen for two strategic reasons, out of nowhere, I'm talking a lot more than I should be about wine, right? I'm doing it for a reason. There is no question that there's people unfollowing me because they're like, yo, bro, I came here to get pumped up because I have no juice. The are you trying to sell me actual juice, right?

Like, so, but I don't give a because I'm playing like a macro game. Like, I don't want to lose people from it. I'm sad. I don't want to disrespect your attention and know what you came for but I need to test something and this is what I have

and so I think it's better off for you to try it because one, you may hit pay dirt. One thing a lot of people don't realize is your numbers look good but they're disguising the fact that you've plateaued and you're tired and so I think you try it plateaued and you're tired. And so I think you try it within it,

and you take the risk of a little decline for enormous upside because you can always go back. Right. Instead of starting a whole new thing that's going to take energy. Got it? Got it. Cool. Appreciate it. You're welcome.

Hey, Gary. I like your hat, bro. Thank you. Appreciate that. My name is Prince. I run a company called Art of Visuals. We have over a million content creators in 122 countries. You said something earlier about everyone 14 to 22 wants to be a content creator.

I absolutely agree with that and have tons of those people in my community. The problem is with there being so many content creators now, how do these content creators, how do they create a business? How do they make money when you have thousands of people doing it for free, et cetera? By being better. Cool.

Yeah, you know, guys, it's supply and demand. And then once there's too much supply, you have to be the best. Right. And just move on to the next thing. Like, I bought all the Google AdWords of every wine term for five cents a click the day it started.

That was good. Then everybody jumped on, and they started becoming two and three and four dollar words, and it became different. Then I had to be better. Then I had to be more crafty. Then what I started doing is, the day the Wine Spectator would come out with good scores,

we would buy that exact wine, that exact vintage. That became our new arbitrage for a year or two before everybody caught up. When a market's mature, you've got to be better. Do you think it's good enough just to be a content creator? Do you think these content creators need to also have products and other things that they're pushing as well? Look, if you're Steven Spielberg,

you probably can end up just being a content creator. But if you're like Sal, maybe you've got to consider other revenue streams. It's just very basic business. Supply and demand prints, right? Four years ago, there were people that land grabbed. They were good and they were first. It's just real estate.

If you were the people that bought Malibu were good and they were first. It's just real estate. If you were the people that bought Malibu beachfront property first, you won. Right boys? You won, you made money. But there's a reason you were the first. It wasn't Malibu yet, Prince. And now people who buy Malibu beachfront properties, they're just better.

So all those kids that are gonna aspire to be the next this, they've got a rude awakening. To be the next this, you've gotta be five times better. It's evolution. When people debate these athletes versus other, these athletes would destroy every athlete from other generations.

Because they work out 24-7 now. They have data now. You know, like it hurts my feelings too that my childhood kids, they would get f***ing destroyed. LeBron would step on people's heads in the 80s. Like people don't get it. It's just f***ing evolution.

Cool, thanks Gary. You got it. Great hat. Thanks, Gary. You got it. Great hat. Thanks, man. I don't really have to ask for you. I've listened to it. I mean, I've watched your stuff a ton. Thanks, Jared.

I just want to say thank you for giving me the permission to pursue my passion and now do what I love every day and spend time with my family and make things. I'd be remiss if I didn't say thank you because I don't know if I'll ever see you. If you ever want to play bubble hockey, I'll destroy you. Dude. I know that you say that you... Are you filming this?

Well, first of all... I live here. There's a spot right down the street I can take you to play. Listen. That's going to happen now, I think. I'm a winner in Boise, Idaho, Gary. It's so crazy. See, you're funny. You're smart.

You know me. You know that now I'm getting... Like, now I'm blacked out and want to destroy your face. I know. But the only... You know what's more interesting, though? Your f***ing Whalers hat is f***ing me up

because I'm like... I'm like, f*** me. He's got a Hartford Whalers hat. This team hasn't been in the league for 20 f***ing years. He hat is f***ing me up because I'm like, I'm like, f***, man, he's got a Hartford Whalers hat. This team hasn't been in the league for 20 f***ing years. He probably is awesome at bubble hockey. I'm gonna do something, for real, based on what you just said.

I want you to come to VaynerMedia for a day. I'll pay for your flight and the hotel. And during... And... And... During that day, we'll play bubble hockey and we'll see what's up.

Hello, Gary. I first want to say thank you to both you and Russell. You two are kind of like the Jesus of marketing and branding. I come from a poor, thoroughbred country, Dominican Republic, and if it wasn't for you two, I wouldn't be here. So I just want to say thank you. So my question right now is like what are you doing in other languages? Because right now, like my main language is in Spanish and I see like a blue ocean. Russell is always talking about blue ocean. He's right. And other languages, it's ridiculous, the blue ocean that there is, marketing, fitness, whatever, you name it, the ocean is blue. So I want to know, what are you doing? Because I'm going balls deep into Spanish.

So what I've been doing over the last six months, I've poured an ungodly amount of money into infrastructure to transcribe all my content into a ton of languages and paid distribution in them. I'm going to Singapore, which is my second trip to Asia in the last three months. I'm going to mainland China in January. I'm going to India in February. I'm spending an enormous amount of time, and I'll spend millions of dollars next year just on the transcription and distribution of the content that I'm natively making in American English language. So a solid amount. Okay. I'm just going to say like, influencers,

influencer marketing in other languages, like it's cheap in English, in Spanish, it's pennies on the buck. It's super crazy. you know, again,

because I just can't because I miss them. I haven't seen, like, I remember when Jerome and I, I was like, Jerome, you need to go and figure out

who these influencers are in Mexico because they're like, like, even in music right now, there's so many, like, I'm spending a lot, maybe you guys are paying attention because I love hip hop and I'm spending more time with these artists. now, there's so many, like I'm spending a lot,

maybe you guys are paying attention because I love hip hop, I'm spending more time with these artists, like I keep telling them, you know, like you need to go down to South America. There's so many artists there that are really popping. You have the leverage because the brand of America, I mean they're much bigger artists than you, but you're America, so you're automatically bigger than them.

Yeah, I mean it's mean, I totally agree. Well, thank you. You got it. Good luck. Gary, Caleb Maddox's dad, I want to thank you personally for your impact in his life. Between you and Russell Brunson, seriously, I mean, coming from a dad, there's no way I can repay you. I appreciate it. The character that you've taught him's no way I can repay you. I appreciate that. Just the character that you've taught him. So I thank you for that.

I have a two-part question. One, you gave him some advice last time you were with him about patience. And I hear you talk about that a lot. And I want to know, as a dad, you know, can you expound a little bit more on that? And then I'll wait until you answer that and have one more part about that. Right. So, you know, it's super fun for some of us in this space. We're literally watching your son grow up and I mean I just saw him like

dude, you don't look 14 anymore. You know like so you're, and now he's hanging around with all these faces so he's going to get into trouble right? Like he's like patience is important because you know he's got more swag now. His sneaker game is stronger. Like he's going

into that time of his life where dumb decisions are going to be made because he's making decisions to make short-term cash because he's trying to arbitrage it for other things in his life like why do i preach patience because it's the only thing that keeps people away from being straight holes that's good thanks i like so what did your dad do? You know, you talked about heat pitch. I didn't have my dad in my life. Like, I mean, I have my, luckily I still have my dad in my life. I didn't know my dad until I started working in a liquor store.

Like, my dad left before I woke up and came home after I slept. Like, as a matter of fact, it's probably funny how I feel about you guys. It's fun to watch, you know, because I didn't have that, you know. But what my dad did do for me, ironically, is because I have that kind of salesmanship and charisma, I was completely full of shit. Like, I would be, everything I make fun of, subtly, I would be if it wasn't for my dad. Because at 14, 15, I went to that liquor store

and you would walk into what was called Shopper's Discount Liquors back there. I was 14 years old. I looked nine. You'd walk in and be like, do you have this product? And I'd be like, yeah, that we have because I was already full sales kid.

I'm like, we have that product but I knew we made more money on this one. I was like, but this one's better. I had it. It was phenomenal. I'm 14. People were like, you had it? I'm like, yeah, it's my dad's store.

I taste it. I mean, I don't think I, talk about making up. I don't think I said a real thing once. And so my dad took me and he taught me that. My dad thinks embellishing is straight lying. And he suffocated me over a three-year period that really changed the course of my life. And I think a lot of my success comes from I have all the skill sets of that character but between being old country and really

my dad really not allowing me to be that guy so that's what he did for me and I think that's what you, as a dad you need to just keep watching him evolve and when he goes into territories that you think are historically incorrect, not new ideas and doing new shit. No, tried and true human dynamics that win and lose, that's how you try to guide it.

Yeah, one more if you don't mind. I'm sure a lot of these people probably have kids as well. So like your dad was a powerful businessman, and you had a lot of ideas and passion as a young age. What did he do to not – like how how did he how did you guys balance that was that decision of him making you stop sell baseball cards to come work in the liquor store was that the right decision would you do that for your kids i'm only asking out of curiosity because when i hear that i'm just very curious about it's a tricky one man first of all we were an insular family we're an immigrant family we didn't know there was no internet. We didn't know shit.

There was no internet. Like, we didn't know anything. Like, we literally just thought when you turn 14, you go work at the store. We were merchants. Like, right? Like, you know people like that. You know that cliche story. Just what it was.

It was my 14th birthday. It was fucking time. You know, my D's and F's in school weren't helping me with any compelling reason that I could get out of it. So, you know, as far as how we did it, we fought tooth and I fought for every inch I had. And then I got lucky. What happened was when I came from college, my dad had saved up a lot of money through these years and started building a dream house for him and my mom.

And he took that year off. That was, and he was just not around. And that year I took the business from $3 to $10 million in sales, and that was the end of the debate. Awesome. Thank you, man. Right over here, Gary. Thanks, brother. Hi. Hi. My name is Sarah.

Hi, Sarah. I'm really enjoying your speech, so thank you. Thank you. I was wondering, in retrospect, you've built a brand around yourself and your name. Is that what you would recommend looking forward, or rather more of a brand around

a brand? I think you have to do both if you're going to build it around yourself, because what you're alluding to is you can get pigeonholed and you're live and die by the person. I think a lot of people forget with me, I built Wine Library first. Gary Vee came later.

So it's not like I went the Caleb route for a say. I didn't come up the game as me and so I know how to build. I'm serious. It's a little bit f***ed up now. I don't think I can pull it off but I kind of want to, actually you just inspired me Sarah. I'm literally going to build

a $25 million business in the next three years that nobody knows is mine just to remind everybody for myself, because I'm weird like that and I need it, that I build businesses.

Now, let me promise everybody in this room one thing. Fame is the number one arbitrage in our society. Fame is not Snapchat ads, not being the first result on Google. Fame. Full brand awareness is the number one arbitrage. So I've built my brand as a biz dev machine.

Sure. Well, I'm glad I can inspire you. And let me know if you need a goalie on your bubble hockey. I might. He's got a whaler's hat. I'm scared. Awesome. Hi, Gary.

Hey, Rach. You have a name tag. I got so excited. Okay. Hey, Rachel. You have a name tag. I got so excited. Okay. I'm Rachel. Wow, that was, like, cool for a second, and then it wasn't. So I'm the mom of two young daughters. They've got a third on the way.

Congrats. And it's awesome. Being a parent is obviously quite challenging as an entrepreneur. You talk a lot about what you were taught through entrepreneurship, through your dad's mistakes and successes, and you've had a lot of success as an entrepreneur. So for your, you have two kids, right? I do. What are the three main things that you hope that they get out of life and how are you going to instill those three principles into them? The biggest reason I'm obsessed with entrepreneurship is it's the clearest thing and most obvious thing to me

that allows you to do the following, which is do what you want to do today. Right? Like waking up and being able to do whatever the fuck you want to do is incredible. So the only thing that I want for my kids from that standpoint is the ability to do what they want to do every day.

Now, what scares me about that is they're probably going to have that no matter what because they're going to inherit extreme wealth. So much so that I've really been having feelings. I used to make fun of Warren Buffett and Bill Gates in my head of

like, you're going to donate 99% of your money until, you know, it's funny. You talk until you live. Right now I'm like, I don't want to give these kids that like, because, because rich kids have a huge disadvantage because when I wanted Sega Genesis in 1989 my mom's like cool go get it right you know like when I you know when I wanted to go to a Knicks game I had to sell baseball cards and sit in the you know

like top row Carmelo's coming over my Hamptons house to play with Xander like it's up so I I don't know what but here are the things I give a number one more than anything and I will So I don't know what, but here are the things I give a f***. Number one, more than anything,

and I will kill them, murder, go to jail. They have to be kind. Kindness is the most important. Number two, if I ever see them even inkling, even an innuendo, even a subtle little joke of imposing my and my wife's wealth on somebody else because they think

they're part of that, I'll break their neck. And then number three, I will not raise them in the political correct environment we live in now. They know there is no such thing as fourth place trophies or participation prizes.

So, now, if they want to be non-profit, you know, look, they're going to look at Daddy's Mountain and they're going to be like, that. Or they may do what I do. You know, my dad's things seem big. Mine's going to be a hell of a lot bigger. But like other people have made it bigger than me and kids have done this. They're going to look at that and they're going to say

f*** that. I'm going the other way. I'm building schools in Afghanistan. Or they're going to be like f*** it. I'm going to climb that mountain. I'm going to stick it to Big Mouth. I don't care. I don't need my kids to be entrepreneurs. I just need them to be as lucky as I am. My mom, I got

D's and F's. Every immigrant got good grades in the 80's. There's a couple people a little older here, there was no entrepreneurship. School, good school, that was it. My mom spit, spit in the faces of all those parents that made fun of my D's and F's and gave me air cover to be me and it really worked out.

Not only for me but the world became it, right? If my kids want to paint in tomato sauce, I will back them to the earth's end as long as that's really why they're doing it, not because they're doing something to run away from something of that nature. So just blind support as long as they're kind. And the last thing I wanted to say is I'm going to buy the Minnesota Vikings,

so I'll see you in the owner's club. No, no, no. Super Bowl. Jets-Vikings 2047. I'll see you there. I love this. Thank you. Hey, Dan. I didn't see you there. What's up, man? Hey, Dan. My question is about time. Time. So you're an angel investor in 100 companies. You have books and an 800-person agency and a family, and it's

unreal to watch how much content you're putting out. How do you choose between the thousands of startup pitches you're getting and which interview to do or which speaking event to do? It's just so much. 100% blind belief in my intuition. Because Dan, you know this, everyone's hustling, right? Eventually you lose, right? Eventually you don't have enough time to do all the opportunity

so you're crippled by opportunity you just have to go that route otherwise you're just going to spend all your time thinking about the process of making the best decision and you're going to waste being able to do four things which would have included the two things you've been debating for the last f***ing day

so just the belief in my intuition and then lots of making fun of yourself this one's a perfect example the last day. So, just the belief in my intuition. And then, and then lots of making fun of yourself. This one's a perfect example. I have to, I, like,

talk about time. My son has a birthday now because he has an August birthday. I didn't realize it was like this Saturday, like, and I think it actually came after we booked this.

But like, like all the money from this talk is going into the, I was originally going to go to Seattle and now I have to take a private plane not to miss the flight. I just f***ed it up.

And the whole day I'm just complaining to D-Roy. I'm like, I'm a f***ing idiot. So you're not always going to make it right. You're always going to play micro macro. But I think everybody's saying no. Everybody's saying no to s***. Because they think they're being thoughtful. Or they're smart.

You know how many people are saying no that aren't even fancy enough to say yes yet? So I just say yes, man, a lot. Thank you. Yeah. Hey. Hello. Hello. Great to meet you.

Great to meet you too, bro. I have a two-part name, Frank J. Love it. How are you, Frank J? Very good. Thank you, brother. And I want to appreciate you and your dedication, your consistency, and your communication. We own a company called International Tribe Design where we bring a style of communication which is very simple but yet rare in this society, which is honesty and authenticity.

And I feel like you embody this. And I feel like a lot of us entrepreneurs, well, at least for me, it was like, shall I present myself strategically or authentically? Yeah. And what I want to ask you is the first part of the question, what do you think sells more or influence more people, authentic honesty or strategic marketing, neuro-linguistic programming communication? I think in the short term, it's a real battle. I think either could win. I think in the 30-year macro, the radical, candor, authentic way always wins. You know what I mean? And the thing that f***s with people is a lot of people can win on strategic, you're

being very politically correct, like a lot of people can win on bulls**t, play it out for four years, get out of the game with their chips, and win. Not a lot of people can, though. But then once you know of one of those examples, it sounds exciting because it's a f**kload easier. Mm-hmm.

And what do you think the future is for collaboration versus competition? So what we're all about is collaboration. Let's bring us all together. I think we can all do great things as a team. I think both will work, right? Like competition matters, right? Like I want to destroy Wailer hat. I want to kill. I want to kill Vikings girl. Like, you know, like, like competition matters, right? Like I'm not gonna, like zenning this all out. But I'll tell you, like in real life, Droga5. Let's just put it even in black and white.

Droga5, David Droga. Phenomenal businessman. Has an incredible agency. He's gonna get his. Let me tell you one thing that a lot of you are making mistakes because you're saying behind people's backs. You can't stop winners from winning. Winners win.

So something, I don't remember when it became obvious to me but it's unbelievable. If I see a winner, I'm like, she's a winner. It's binary. Even if she's taking David Droga, winning in my world alongside VaynerMedia, right? I'm pumped. I'm happy for him because if you're also a winner, right? I'm pumped. I'm happy for them

because if you're also a winner, you're gonna always eat. Winners win. A lot of people see somebody as a winner and they're not there yet or they feel like they're taking away from them and they're talking. And really all that's doing

is exposing where you're at. Like it's unbelievable. When I hang out with a lot of people, like people start yapping a little. I'm like, winners win. Unless you're doing something really not noble or things of that nature, winners win.

I think that I collaborate with other winners who take from me. Complex and vice. They're going to win. You're not going to stop a and so keep that in mind. I think that's something that does hold back this competitive, driven, hungry demo

more than you might realize. Envy is stupid. It's just not practical. It just, I just don't spend any time, I'm like, why? I don't know. Awesome. Appreciate it, brother. Yeah, for sure.

Hey, Rob. Gary, great to be here with you, man. Seriously, it's been about three years since you came across my Facebook feed. You were talking to some millennial kid, and you just owned him. And you just had me hooked from that moment. But a couple things. So you talked about- I apologize. I'm really anti the downplay of like millennial kids.

Like, and I don't think that's what you're doing, but I just figured I'd put it on film. Like, I'm 42. There was plenty of lazy losers entitled when I was 22 too. Like this notion that millennials, like millennials are first and foremost dramatically better human beings

than the other generation. It's actually not even close. And you can't be mad at them. The market, this has nothing to do with millennials and over parenting. This has to do with economics. The last nine years have been phenomenal.

We haven't had a crash. How many people here are under 29? Raise your hand. You've never tasted the game when it was hard. You've never been punched directly in the mouth yet. You don't wake up like I did in April 2000 and the market collapse and every invoice and every order is over. You don't know what it feels like

when the corporations that want to give you $10,000 for a selfie don't spend money anymore. It gets a little harder to be an influencer when there's no cash in the system. So I'm not mad at millennials. I'm mad at people's not understanding of why they're awesome human beings because they're far more well-rounded

and they just had it good and that's not their fault. We could have had that. I got into the world in New Jersey 2000, got shit done, 9-11, got shit done, 2007, got shit done. So I've tasted that. So just keep that in mind. And by the way, the reason I told that story is please keep in mind that the economy has been phenomenal

for the last nine years. Like a lot of the good is coming for you because of what's happening at a macro level. You're just average. I'm being serious. And I'm not saying that to razz. I'm saying that to make you reflect so that you can step up your game

so that when the ravage comes, you don't die. So good. You got a little zing that you're average, but now you can actually stay alive and not go work at, go back to business school. Sorry, bro. No, that was going to take you down that course. So you talk about how companies are kind of behind the eight ball on the whole social media, Facebook marketing. It's how it's a good value right now. Are you starting to see that trend diminish? And when do you see that being not a value, Facebook?

As soon as math and art combine to not be valuable, like on television. Meanwhile, Super Bowl's the best ad. Anybody here that's got 20 million thrown around, run a Super Bowl ad this year. The problem is there's seven. It's only seven for the ad, which is phenomenal, but the network makes you buy some other shit. That's where it gets fucked up,

but Super Bowl is an incredible value. I don't know. I'm stunned that these big companies that I work with still question its ROI and want to run commercials and billboards. It's so fun to watch them all go out of business over the next 20 years. They deserve it. I can't wait. Seriously. Last thing is you mentioned political correctness in your kid, which is awesome. And I think that's what everyone loves about you is you just say what's on your mind.

And I think we can all take a page out of that book of just being sheer honest. With this crazy climate of the whole Google guy that got fired from there, the whole ESPN thing, how do you see this political correctness and what do you do to mitigate that in your company? So it's a really good question, Rob, and it's a really tough one. A couple things.

Number one, I said something the other day that finally articulated how I feel about all of it, which is I said to a friend, I'm like, people? So there's only one place in my life where I'm not logical or practical. American football, right? Like against all data, I think that, you know, the Patriots are cheaters and Bill Belichick's a terrible guy. And even though Tom Brady's like clearly, and I've like literally spent money

on investigative journalism, he's the nicest human being ever. I still say things like, he left his pregnant wife for Gisele, he's a piece of shit. Like, I will do anything, blindly. I have chemicals,

like even talking right now, the chemicals in my body are different. I feel it. I hate them so much. I really, I really want Bill Belichick to die. Like, I don't even,

I don't, you know, it's funny. I wonder if people think like I'm going for, like, I want it. So cool. We've established that, right? I'm clearly irrational, over emotional, not logical, and just the worst version of myself in that one narrow place. If you've, I mean, there are people who are fans of me, who've DM'd me, or have tweeted that I'm a bad, I mean, I yell at children, I'm at games, I'm not joking. You know how people get beer muscles?

You know that term? You drink and you want to fight? I have sports muscles. Like, I go to a game, and even though everybody would probably be able to beat me up, I want to fight you, because it feels better than feeling the pain of your team beating mine, right?

Like, a week ago, I want to fight you, because it feels better than feeling the pain of your team beating mine, right? Like a week ago, I realized, holy ****, that's how blindly everybody is now about politics. You're either red or blue, and you deploy no logic, no rationale, you are blindly emotional, you have no idea what the **** you're talking about,

and that's it. We're about to turn every issue into a, how the fuck is climate a political, like what are we doing here? So I have a huge office in New York and LA. 84% of my employees are liberals. 84, right? And so I have liberal points of view all day long.

The thought of hating anybody or disliking another human being for any reason other than maybe being a patriot is insane to me insane to me

insane to me but I have clearly you know Republican like an 8th place trophy is why China

is going to shit on us with such a big dump that we'll never be able to breathe again how I handle it is by one by one gonna shit on us with such a big dump that we'll never be able to breathe again.

How I handle it is by one by one. One by one. It's very hard. You cannot handle this at a macro right now because our society's on tilt. That's how I do it. Thanks, man. at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed

SaaS startup company in the world.