Marketing Secrets with Russell Brunson - Greed, Growth, and Giving Back: A Deep Dive of “Atlas Shrugged” with Josh Forti (1 of 5)

Episode Date: October 16, 2024

A little while back, I had the opportunity to sit down with Josh Forti for an in-depth discussion about one of the most thought-provoking books I’ve ever read: Atlas Shrugged by Ayn Rand. This wasn���t just your typical business or marketing chat. Josh and I went deep into the themes of personal responsibility, capitalism, government overreach, and the pressures entrepreneurs face when they carry the weight of the world. If you’ve ever felt the strain of growing a business, this conversation will resonate with you. We talked about what happens when the “producers”—those who drive society—decide to walk away and let it all crumble. In this first part of a five-part series, we explore the impact of Rand’s philosophy on business and life, touching on the tension between personal ambition and societal good. We didn’t shy away from controversial subjects, discussing politics, religion, and the complex emotions that come with building something meaningful. I even share how reading this book during a pivotal moment in my life gave me new insight into balancing self-interest and contribution. Key Highlights: Government Regulations vs. Entrepreneurship: How real-world business struggles mirror those in Atlas Shrugged. Capitalism and Self-Interest: Is greed always bad, or does it serve as the starting point for growth and innovation? The Shift from Self-Focus to Impact: My personal journey from focusing on business success to embracing the ripple effect of helping others. Dealing with Pressure: How entrepreneurs manage the crushing weight of expectations, and what it means to "shrug" like Atlas. This is just the beginning of a fascinating series where we unpack big ideas and challenge some deeply held beliefs. Whether you’ve read Atlas Shrugged or not, I promise this conversation will spark new thoughts and perspectives on how to approach life and business. Tune in and join us on this journey of exploration! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

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to the book Atlas Shrugged. And afterwards, I got so excited. If you're following me at the point, I got really excited. And Josh Forty got excited. He messaged me. So he actually flew out and we did, I think it was like a five hour long, uh, interview on Atlas Shrugged. It was really fun. And so, um, I just recently reread the book and just got back top of mind, back excited. I went back and started listening to this interview again, just to kind of remember what we talked about then. And some of my thoughts and beliefs had tweaked or changed a little bit from the first time, but it was still fun. And anyway, so many cool things came from this conversation. So for the next couple of weeks, we're going to play some of the clips from this

interview with Josh Forty and me talking about Alice Shrugged. I hope it's something you guys enjoy and you love. If nothing else, it'll get your mind spinning, especially as we're moving towards this election sequence and cycle and stuff, number one. But number two, as entrepreneurs, this is a book that's got a really powerful message for producers, for prime movers, for people who are trying to change the world. And so maybe it'll inspire some of you guys to actually go and read the book. So with that said, I hope you guys enjoy this first episode from our Atlas Drug Series. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets

Podcast. We are live. What's up, everybody? Oh, my word. With the incredibly, I don't know if long-awaited. It hasn't really been that long since we planned this. Two months ago. So, What's up, everybody? life thus far when it comes to business and business and philosophy and everything like that well it's funny your wife said oh thanks so much for coming out i was like yeah it's certainly yeah because it's inconvenient to me to fly all the way out here i will say this is my first ever in-person interview like this oh really yeah look at we got the microphone set up i know we have professional i've never done we have literally we have a soundboard down here we got russell's mic can you guys hear us all right by the way guys for all of you listening on audio, we apologize because we're going to ask for some comments in the Facebook feed here. We've got everybody down here, by the way. You can see all the comments down here.

What's up, everyone? All right, guys. If you are live, comment down below. Let us know where you're tuning in from. Let us know if you know Russell or if you know me or if you know both of us or what you're both looking forward to. Russell, I'm going to be honest with you. We're just going to be super chill-ac. Guys, we have a live audience back here. We've got Dave. Dave's over there. We've got Jake and Nick. Where'd Jake and nick where's where'd jake go jake's working oh there

there we go jake's working late over there by the way designed these amazing shirts for yeah check this out this is my reared and still shirt this is like who is john galt's shirt it is great okay but i feel like you have to look back the back so i'll read to you guys it says uh i stand by i started my life with a single absolute that the world was made, was mine to shape, an image of my highest values and never to be given to a lesser standard, no matter how long or hard the struggle. So do you guys like these shirts? These are custom made for tonight. And you guys may have a chance to get one of these, but not yet. Or yet.

No, not yet. Not yet. We'll let you know when you put them in the ability. Oh, man. Oh, man. Anyway, it's going to be be fun but these are custom we literally made these today because we're like we need some sweet shirts and uh um for the for the show so oh caleb wolf says he got your text did you send out a text to everybody

do russell on top of that i sent out a many chat russell on text all right guys um let's lay some ground rules here so the quick backstory behind uh this and it's gonna be weird gotta look in the camera here uh quick backstory behind this is i make a post on facebook uh what probably three months ago now or so two three months ago and i go uh we need some epic people to interview for the podcast who do you know tag them all down below and shout out georgie georgie comments and goes uh i coached russell brunson you should totally interview me and i was like you gotta be you gotta be pretty gutsy to like tag russell in your comment and tell him you coached him um but then russell brunson you should totally interview me and i was like you gotta be you gotta be pretty gutsy to like tag russell in your comment and tell him you coached him um but then russell comments back george is a olympic wrestler he uh was on the bulgarian olympic team he wrestled

the boys to stay with me he's the man so yeah so he uh he got all right call me back i'll go you coach russell and then russell goes well yeah he coached me he's awesome he should totally interview him and so i said yeah george of course you can come on we'll do an interview but russell we got an open invitation to you if you want to come back on and then then you're like sure if we can talk about guns or no you didn't say sure you said uh can we do it about atlas shrug yes yeah because i interview a lot about business stuff and like i'll pull the microphone just slightly i don't i don't do a lot of interviews because um i feel like i've said what i want to say uh but i just finished literally probably the fattest book in the history of books called Atlas Shrugged.

And I was geeking out on it and I want to talk about it. I didn't have a way or someone to geek out with other than some of my friends here. And I was like, go talk about Atlas Shrugged. I'm in. And then you start freaking out. Well, the funny thing was, is I go something to the effect of like you want to talk about the fall of, capitalism because of a boycott because of a brilliant person and why socialism sucks. Yes, absolutely. I would love to do that. To which you don't give me a yes or no answer. You reply back and go, ha ha. Oh man, that'd be fun. I'm like, talk about an open loop, man. Come on. So anyway, um, I immediately messaged Russell and I'm like, you better not be, you better not be joking because it's like, that would just be rude because no, I'm in so about two months go by you had a

bunch of stuff yeah some fun stuff during that time a lot of things happening tony robbins yeah tony the man and yeah it's been it's been chaos the last couple months not gonna lie and we got as we got closer and closer to election i'm like this is an interesting conversation post-election but i think it's more interesting before election and so like was it two days ago three days ago you days ago? You're like, I will fight a Boise. Yeah. What day do you have open? I'm like, only Wednesday night. And now it was, yeah, it was a Friday afternoon. Um, I've like, we were rocking back and forth. You're like, dude, we gotta get this done before the election. I'm like, huh? Before the election. Oh my word. I said, all right. It sounds good. Like what time you have available. And that's, I was like, you know what? I was going to ask you creatively,

but I'm just going to ask you, how about I fly out to you? And you're like, heck good. Like what, what time you have available? And that's, I was like, you know what? I was going to ask you creatively, but I'm just going to ask you, how about I fly out to you? And you're like, heck yeah. So guys, that's the backstory. That's how we got here. Uh, and so this is an open conversation about Atlas Shrugged and kind of everything that, that encapsulates, I think we'll talk about some religion, some politics, kind of some both sides of the aisle there and open it up. So, um, anything else you want to add to that? Um, the only thing I would add is, um, because, uh, this book, by the way, if you haven't read it yet, it's very polarizing. There are people on both sides of it. And I think both of us wanted to stress ahead of time that, um, I do not believe in everything in this book. A lot of things in this book, I do believe it. Um, and it's interesting. One of the things I want to dive deeper in, in this conversation,

I'm excited for it. I told you on through Voxer, I was like, I was like, what's fascinating to me is not like, this is what we should believe. What was fascinating to me is as I was reading this book and we'll, we'll get into premise of the book, those who haven't read it, but you know, the big thing is like producers and like, and going out there and like creating stuff and doing things, which is like what entrepreneurs do. Right. And, and it even gets to the part of like, like greed is good. Like you should be greedy because it's going to create all these, these amazing things, which, which then does the byproducts really good. And part of me is like yes yes yes yes and then part of me

as a as a believing christian is like i hear this message i believe in and i hear in my mind ringing christ talking about faith hope charity and love and like and i feel like there are these two polar opposite things which by the way when we dive into politics a little bit like there are two polar opposite sides one that believes one one believes the other and i think that there's there's, there's a happy medium. And that's what I want to dive deep into is because I don't want anyone thinking like, Oh, Russell and Josh just believe this or whatever. It's like, no, there there's, there's sides of this. And I empathize on both sides. I want to talk about both of them because they're fascinating. And I think I've, uh, anyway, I've, I've, I've toyed like writing a book about this concept, these two things. I, anyway,

I think it'd just be fun to kind of first time verbally ever talk about. Yeah. So I'm excited for it. Yeah. And I would just echo that as well. Um, I think one of the things that often happens with me with my, it's just so funny. You who never, ever talks about politics and me who doesn't know how to get on Facebook without arguing about politics, um, colliding here, but is that a lot of times I get like grouped into, Oh, you like this reading. Therefore you believe with like everything. Like you read this book or you like support this person or whether it's, you know, a political figure or a book or something like that.

It's like by saying that you enjoy that or that you learned a lot from it, that like all of a sudden, like you suddenly believe everything in it. And that is not the case at all. And I've gotten a lot of criticism from people that are like, how could you possibly like Atlas Shrugged? And I'm like, well, this is the conversation

that we're going to have. So real quick, before we dive in, I'd be curious. I want to do a poll real quick. How many of you guys have actually read the book? I'm curious to know. Yeah, hold it up here. There's two different versions of it. But if you've read the book, just comment below.

The number one, if you have read the book. The number two, if you have not read the book. I think that'll just kind of give us a poll. We got like 200, 300 people. We'll count that as reading too. Yeah. Either way. Yeah.

If you like, not if you like know the premise of the book book but like actually have read the book and like have a deep understanding of it or not deep understanding because i understand the stories yeah yeah things like that because i think that'd be interesting so one is red one is red two is not red more ones than i thought it was going to russell's book is so underrated we're 50 50 oh yeah i think we should take a poll at the end what's better uh atlas shrugged or dot com secrets that's the that's the real question we should be asking right now okay so we have a lot of people that have not read it so we'll have to go into the premise of that okay um you're ready to start dude yeah there's a rock and roll with it okay um guys we want to let a couple ground rules okay because russell i don't know what it's like to be russell russell doesn't know what it's like to be

me but like i think we both have a mutual understanding that we could very easily be taking out of context here um i think the goal and then I want you to kind of expound upon this is like, we're not trying to take a side here. We're trying to have open discussion about it. Like this could very easily turn into something that's like, why are you over Trump? Why Biden sucks? Why Biden's great. Why Trump sucks. Or, you know, something like that, or like certain religion, or we're not trying to convince you of anything really. In fact, this is honestly more of a conversation for us. And we're like, we think it'd be cool to stream it out to a bunch of people because there's a reason for me to fly out here and do that. But the purpose of this is to have

an open discussion about the book, the premise of the book, like an understanding of it. And then like, honestly, we're probably going to like be in our own little world over here. And we want you guys to like interact and comment and like engage and like post your questions and we'll go back through it obviously. But like the purpose of this is not to try to convince anybody of anything it's simply to at least from my perspective shed a new perspective and like give the perspective of somebody who for those of you that don't know who russell is i mean the founder of a click funnel is a billion dollar company uh you know uh sas company you have 400 employees 400 employees so like from that perspective and like from my perspective like to open your eyes like a new perspective

of what like what we like what we don't like to open your eyes, like a new perspective of what, like what we like, what we don't like. And like I said, more of a conversation like for us. Yeah, I think it's good. And I think, um,

yeah, like I think a big thing that we will talk about is that our goals are to convince you of anything. In fact, I think I, I'm so convinced myself of both sides, right? Like I believe both these two,

you know, things that seem contradictory, but I think there's a middle ground and I'm excited to explore it. So it'll be fun. Cool. So I think we, uh, I think we got to talk about the premise of the to explore it. So it'll be fun. Cool. So I think we, I think we got to talk about the premise. Yeah,

we got to talk about the premise. I might have a little mini statue behind me. That might help. Yeah. Okay. So those who have not read Alice Shrugged, I didn't know what the premise was at first, but this is the story of Alice.

So we guys know Atlas was cursed to be able to have to carry the entire weight of the universe, entire weight of the world upon his shoulders for forever. Right. And, and so this is where the premise of the book, like, like all of us, right. People who are listening to this, my guess is you are a producer, right? Otherwise you probably wouldn't be listening to me or to Josh. Like, um, I attract, I teach, I coach, I help producers,

entrepreneurs, people are trying to change the world. Right. I'm curious how many guys have ever felt this pressure, right? When you feel like you literally have the entire weight of the world upon your shoulders. And if you haven't, like't like like like it's time to become a producer that's first off second off like i can i can empathize like there's so many times you can ask dave or any guys my team there's days i come in i was like i feel like i'm gonna crack like there is so much weight to carry this around and i think i'm guessing most of you have felt that it could be with your family could be in work could be business like whatever you felt the way the world right so this is what atlas had to to um to hold right and um and so the premise of the book atlas shrugged is what would happen if the

producers the people that are carrying the weight of the world on their shoulders what happens if they were to go on strike and they were to shrug their shoulders like in fact should i read the title you gave me yeah so josh has gift. They gave me some amazing tiles. This is a quote from, for actually from the book Atlas shrugged. I'm talking about this. It says, if you saw Atlas, the giant holds the world on his shoulders.

If you saw that he stood blood running down his chest, his knees buckling, his arms trembling, but still trying to hold the world aloft with the last of his strength and the great, the greater of his efforts to heavier world bore down on his shoulders. What would you tell him to do? To to shrug that's the things like what happens to society when us the producers when we cannot no longer want to hire carry the way the world

we shrug and we walk away from it and um the book is is is a story about that like what happens when producers start disappearing and start leaving they start going on strike you see society what happens when when the producers disappear? Yeah, I think that's, so it's interesting because there is no one named Atlas Shrugged in the book and there's nobody named Ayn Rand in the book. And so there's concepts that she's writing about outside of that. And it's this, how do you summarize a 1200 page book? It's like, all right.

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And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. So basically, in the book, there is a main character by the name of dagny oh yes oh i say the job for the first sorry for the first two-thirds of the book uh the the main character is uh a woman by the name of dagny and basically she is one of the producers of society and um she is not the head boss of the railroad but she's like basically the person that

runs this railroad company and it is written what 1950 is when this was produced so 1950 and it's basically like this forecast into the future of a government that is basically forcing uh super super strict restrictions onto private businesses and like making them do things kind of like today in america um but like super super government overreach in a lot of ways and so uh um dagny is trying to keep the world afloat more or less by like getting the railroads done on time and like getting orders shipped and i'm like super oversimplifying but like around her all the people that she worked with like that owned all these other companies that like she would buy copper from her but she would buy steel from or buy the railroad track from or buy the coal from like all

of a sudden like all these like head people like, head people, like, imagine, like, people like Russell Brunson, like, all his friends, like, just start disappearing, like, imagine, like, Elon Musk, and, and Jeff Bezos, and Russell Brunson, like, all of them just, like, start disappearing, right, like, that's what's happening all around her, and she doesn't understand, like, what's happening to them, because just one day, it's up, and it's gone, and so the premise of the, like, the first two-thirds of the book is, like, showing this story of this producer who is living in this world of, like the first two thirds of the book is like showing this story of this producer who is living in this world of like super government uh tyranny like overreach that's like super super controlling and she's watching all of her friends disappear and she doesn't know why we say that's

a pretty good explanation of it so far and every time they disappear like ladybenton notice something that says who is john gall that's the theme throughout the book is who is john gall like who is this john gall person person that makes all the producers disappear? And every time – and Dagny has no idea who John Galt is, right? She doesn't even know actually for a while that John Galt is actually even a real person. And so once she does find out that John Galt is probably a real person, like John Galt becomes like her sworn enemy because she like doesn't know who he is or like what he's doing. All she knows and all she associates with is that John gall is taking away all these producers of society it's making her life harder because like imagine you being an entrepreneur and like all of your entrepreneur friends that like you buy stuff from

and that you send all your people to your referrals like everything you buy all your supplies from like imagine they're like all just disappearing and you think it's because of this one guy who's like taking them all away and like you don't know what's happening to them like obviously they become your sworn enemy and so if like for the for the first two-thirds-ish of the book, like, that's kind of this premise of, like, they're painting this really, really vivid story of these, what do they call them, the great thinkers of society? Yeah, the great minds of society basically, like, disappearing. And Dagny and there's a guy by the name of Hank Reardon, I think. Reardon Steele.

Reardon Steele, yeah. So, one of the, like, Dagny and Hank Reardon are, like Hank Green are kind of like the two major ones left right before the big plot twist happens. And you're like, oh. And then you get introduced to John Galt. I want to let you explain John Galt now. Oh, man. Okay, so that's the first two-thirds of the book. By the way, there's movies.

Don't watch them. It'll ruin the movie. Yeah, yeah. Read the book. So two-thirds in the book, she starts trying to figure out this mystery of who's John Galt. She ends up finding him. And it turns out that he has been going around and getting all these producers to go on strike. Convinces them to like, look, it's not worth fighting for anymore. All your incentives are gone.

Like, let's leave. Let's go on strike. And they, and they leave. And, and they, you know, John Galt's trying to get her to leave. And she's like, I can't, I have to do everything in my power. It's the last third of the book is her leaving John Galt's presence and going back and trying to figure out how to do this thing and she's watching just the government regulations getting harder and harder and harder and harder to the point where everyone just has to disappear and one of the things john galt and the people

say like when the lights of new york go out then we'll come back and we'll we'll we'll rebuild society from the ground up after the looters and the people are gone and that's basically how the book ends is the lights in new york goes to go out and and then for a lot for such a long book all of a sudden just ends you're like oh my god one more chapter come on like just end it and we're never gonna get it ah so well maybe maybe i'll write it yeah um but so like that's like the storyline of the book but where I think we really both want to focus here is kind of premises, uh, and like the, the overarching, um, ideas that like the book presents and, um, capitalism versus socialism. And I think we'll talk religion and politics and kind of everything that's in that. But I kind of want to, if it's all right with you, like, I kind of want to like turn the conversation more like towards us now, just kind of like start geeking out, um, just about that. So like guys, like we'll obviously go back.

And by the way, all your comments, if you're actually comment below right now, where are you watching? Are you watching it on YouTube? Are you watching it on Think Different Theory page? Or are you watching it on Russell's page? Comment down below. There's even multiple different locations.

So we have a bunch of different people tuning in for everything. So just comment down below. Leave your comments. Leave your questions. Smash the like button, love button. Share this out. And we're going to just kind of turn this here.

All right, Russell. What's up? Hey, man. All right, dude. I've been wanting to, and I hate this terminology, but like just pick somebody's brain like yours for the longest time and like this book. Oh my gosh. So give me like, what do you like about the book? Like what, what was your favorite thing? Yeah. Well, let me tell the backstory. So I, um, so 2008 is when the market crashed last time. Right. And I realized that that year, uh, over 500,000 copies were sold organically by people talking about it, like talking about this is everything she's prophesied is happening right now. And so back then, I remember all my entrepreneur friends, like you have to read

this book. Happy. It was the word of mouth buzz to sell 500,000 copies of a book. It's been, you know, the, the author died, whatever, 30 years earlier, you know, that there's not active marketing out there. It's just, it's crazy. And everyone's talking about like, what's happened in this book has happened in 2008. And it was just like, it's like prophecy now is being fulfilled. And so everyone in 2008 was telling me to read this book. I remember buying it. And I was like, this is a really, really big book. And I kept trying to get it tried. It took me a while to get into it. I could never get into it. I read or the first i don't know first two or three hundred pages like four or five times and then finally this summer um i went on my very first trip where i didn't bring a laptop since my marriage so my wife is very proud

of me dang and uh and so as i was leaving the office i grabbed this book and i picked it up and i was like i have no computer but i got this one usually i bring like 20 books just because i never know what i'm gonna read i just brought one and i was like like, I'm going to do this. I'm going to be forced. I'm on a lake for a week and a half with my kids. And all I can do is read this book. So I brought it. I got the audio book as well. It's funny.

I do it the same way. I listen to the audio book and I read along. So I can listen to it way faster that way. And I started going through it. And it took me a little while. She does such a good job of character development in the very beginning. It took a while to get into it. Yeah, for sure.

And then it hits. And then you're just like. It's like thing after thing after thing. It's oh yeah it got crazy and so for me it was interesting because um i think if i would have listened to it 10 years ago or read it 10 years ago i i um had never experienced any of of the things they talk about in this book right um that now you don't have to worry about it yeah better um i never experienced like government regulations and things like that right or just those kind of things and um as clickfunnels has grown from for me and todd to you know to our first our first member to our first thousand ten thousand hundred thousand

member you know four hundred four i don't have any employees a lot four hundred plus employees um as it's grown it's been crazy because you would think that like all we'd be focusing on here inside clickfunnels like the next feature in the app next thing you know and like there's a year where we have spent entire year just refactoring the software for gdpr compliance we have regulations that come in on on taxes and this like just it's constant like most of the battles we fight click funnels right now is not about like how do we make this thing better for the customers like how do we protect our customers from the government like it's crazy and like there's so many regulations and things and so like i've been feeling this pressure um some of you guys may have seen my uh interview i did with tony robin

or not interview but uh tony robin's an intervention with me last year in fiji yeah that was fascinating by the way i'm so glad we captured that like it was a uh a really cool moment in my life but if you listen in there i talked about he was like what do you want to do and i was like i don't know but i like the pressure like i love the game so i love everything i'm doing i love the people we're serving but like there's these other pressures that aren't the game that aren't the people that are just like they get so heavy sometimes where it makes me want to just walk away and um again i didn't you know as i'm reading this book but you hadn't read that the book of this i'm ready yeah okay as i'm reading this when it's like did you like did you know anything about like like you know nothing okay

okay i didn't know what i was starting meant i was just like oh it's alice i didn't know what and it was like when i read this title like what would you tell atlas if this was happening to shrug and i was like oh that's why they called out the shrug and then i remember feeling like like vividly feeling the pressure of this calling right and how heavy it is and there's been so many times i wish like okay sometimes it'd be so nice to walk away or to shrug or whatever and so like i instantly like when dagny's character i was like i feel it with hank reardon like i i had so much empathy and like understood their characters because i feel that so many times right i just felt like hank reardon just wanted to invent his steel and put it out that's all he cared about right for me you know funnels are my art like like

i can't draw but like funnels are my that's my art and entrepreneurship that's my art cared about right for me you know funnels are my art like like i can't draw but like funnels are my that's my art and entrepreneurship that's my art and so i just want to do my art that's it like i just want to create still and it's all these other things and it's like i just i just want to do my steel like how do i you know i just want to do my art how do i what i have to do with all this other stuff and um and so as i'm reading this like i just had so much empathy for the characters because i felt like i was the characters even though it's weird because it's railroads and stuff right right you know and i'm internet but um i think that's why i really got into it and then i got just curious like like what happens

like how does the story end because i'm in the middle of it and if you you know you depending who's listening you may or may not have felt some of these pressures um as you grow you feel them like like uh it's interesting as click phones is growing we talked about like like the the the pressure that that i feel today would have crushed me five years ago right and it's like you have to go through this thing we build capacity to handle next set of pressure and build capacity and build capacity and nowadays like stuff happens daily that's just like man that would have destroyed me five or six years ago you know and so i think if you guys haven't felt that as you grow as you continue to try to like

get your message out and try to grow your businesses or whatever, like the bigger you get, the more that pressure comes. Do you think so with that? And I want to continue that because it's such a good conversation, but like with that, with the pressure, the things that are happening now, like daily, that would have like wrecked you five years ago or three years ago, like whatever it was. Do you think it's good though, that though that they did wreck you back or that, that they would like,

is it good that at the capacity that you understood that those, you took those things seriously then, or would it have been better for you to just like be in this mindset? Like, I know it's not possible, but like looking back, like if you could like snap your fingers and back then would have had a mental capacity to ignore all of those things and like go up with it. Would that have been a good thing? Or like the fact that you went through all those things, does that help?

Going through it is what makes you worthy of the things right you're ready for otherwise it's like lifting weights like you try to squat 800 pounds you're like that's what it feels like right your legs buckle and you die but because you went through that things you're able to have the capacity to to hold the weight okay um yeah so it was like i think for me that was the big thing is reading this and so i was just like fascinating because i was like this is kind of my story like what how does it end how long did you get through it um um i said about two months i got a lot of it down the boat and i got into biking for a little while so i was like listen to i'll be biking right it's like biking biking like

one more chapter one more chapter because of it um it's funny because you know one of the one of the premises and um they don't really say they don't say greed is good but there's a chapter i think it's called greed and i remember if you guys ever seen wall street uh gordon geckler talks about greed is good and and i never understood that that premise right in the book they start talking about how how like greed is what drives this whole thing is it called green i'm trying to find it utopia of greed yeah and then anti-greed so utopia of greed and then anti-greed. So what's interesting is, um,

cause we're taught, all of us are taught that greed is bad, right? Like that's just like, shouldn't be greedy. Like that's a, I think a principle that's instilled in most of us. But then I think about for me,

when I started this business, why did I start this business? I want to make money. Yeah. That's greed, right? You think about any of us, like we go through a phase in all of our lives that greed is the driving factor, right?

When I wanted to become a good wrestler, I wanted to become like, I want to become a good wrestler. It's greedy. I went and got coaches and spent all my time. And I was in a very selfish time in my life. Not that it's bad, but it's a very greedy time, right? Kids, when they're first born, like I love my kids. They are so, not in a bad way, but they're greedy. It's about them, right? Right. And it's this growth phase where growth, you have to be greedy. You're

in the growth phase, right? You're trying to learn you're being, you're sucking things in, you're learning and you're, you're not contributing it. You're just learning. You're growing. And, um, and it was interesting because as I'm going through this, I'm like, the greed is what got me into business. Right. And it's what got these things started. And then the by-product of that is jobs were created and things like all the byproduct of it is like i think in the book how it justifies like like crank rear and going after you want to build it still make a bunch of money created tens of thousands of jobs and change the world and change all these things and so the the premise in the book is that greed is this driving force that gets you gets you moving and it is like if you

any aspect of your life from sports to education to business to everything like it starts with greed now we'll go deeper in this i don't want to think that i'm just into this further because there's a transition point we'll talk about in a minute but there's a transition point from greed from growth to contribution that happens yeah but but that's in the book where i start talking about that and um i remember i was on the green belt here in boise riding my bike with james p for listening to this when I'm reading that, listening to that chapter. And, um, and I was trying to think like, is this, is this true? Like, like did I get started because of greed?

And it's like, yeah, I didn't start a business. I want to change the world. Eventually that happened, but it wasn't like it was greed was this, was the driving force that moved me forward. I think it moves all of us forward this long time. And I was, as I was listening, as I'm riding my bike, I'm like, yes like yes i understand this and then the other half of me was like i started thinking about uh my spiritual upbringing right i'm very christian uh i'm a member of the church of jesus christ latter-day saints um and i and i started thinking about christ and his teachings which are like honestly

the opposite of that right it's like really the polar opposite yeah which is it's funny whenever you say that um people are like you like, you know, Jesus was a socialist. I hear that a lot. I'm like, you need to read the Bible. But, um, anyway, but like, I think definitely is way more liberal leaning. Right. Right.

And I think that that's where Republicans, conservative, like traditionally on that side of the aisle, like fiscally Republicans, uh, get into trouble is like, we're like, yeah, we're, we're Christians, but like, we just want to get rich. And like, they never talk about like all this stuff that like people like to use Christianity, I feel like as a, like when it's convenient and they don't, we call it cafeteria Christians, right. They pick and choose the things off the menu they want. Right. And then, then they go through and do it. So I definitely want to dive further into that, but continue down that continue that. Yeah. It's hockey season and you can get anything you need delivered with Uber Eats.

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and associations, or visit SecurianCanada.ca Securian Canada. Insurance designed for life. So that started this question in my head, though, of just like, so is greed bad then, or is it good? Or like, where does it fit in the whole grand scheme of things? Because it is something that's instilled in all of us from birth, right? When you're born your baby, if you didn't have greed, you would just die, right? It's me. Like I need some of

the food. I need food. I need love. I need shelter, which makes you cry, which thoughts creates people coming to you. Like it's, it's greed is this driving forces and sealed in humans from, from birth. Right. When we come here, greed is what helps us survive the first part of our life. And, um, and at first I was having this like conundrum. I'm just like, ah, like, is this book evil? Like myself. Right.

But I'm like, all the good things in my life that happened happened initially because of seed of greed started me on, on motion, right. Starting in momentum. And then I started thinking, uh, if you've read the expert secrets book which if you haven't you haven't you must hate money come on no but in the beginning expert secrets book i talk about this concept as well where um as an expert there's there's two phases we go through the first is a growth phase right like i want to be an expert in whatever you go through and you're you're a consumer right consuming everything anduming everything. And that's greed, right?

And then there's this transition point where eventually you keep, you keep trying to grow, grow, grow, grow, right? Trying to learn everything going there. I'm listening to the podcast. I'm reading all the books. I'm growing, growing, growing. And eventually there's this, this point. I remember feeling it in multiple parts of my life and wrestling. I felt it in business. I felt it where, where you can't continue. I guess it gets hard.

Like your ability to grow through consumption slows to almost a halt where you can't continue to grow. Right. And so for me, it's like for my, I've shared the story. I think I shared in the book with wrestling. It was like, I was, I was a really good wrestler. I was a high school state champ. I was in, uh, took second place in the nation.

I was an all American. And my senior year, I got invited to go to wrestling tournament and my wrestling or a wrestling camp. My coach is like, Hey, do you want to come coach wrestling this summer? And I was like, why would I do that? Like I, like what's in it for me? Before you go on here, I want to ask you something. Is this, so you're riding your bike chapter, like wrestling with this whole greed thing.

Is this the first time that you've thought about greeting this way? Like this is the first time. So like, and this is how long, this is what? Six months ago. Um, not even that probably, probably through maybe four months ago. So you've built most of ClickFunnels of what ClickFunnels is today. And now this is the first time like you're really sitting down and like wrestling with this idea of like greed and is it bad? Is it good?

Like what's the balance there and stuff like that? Yeah. That's fascinating. Yeah. It never crossed my mind really. Um, and then I started like, it became a thing where like it bothered me cause I'm like, oh my gosh, like I don't want to be a greedy person. Like, you know what my mind, really. And then I started, like, it became this thing where, like, it bothered me because I'm like, oh, my gosh. Like, I don't want to be a greedy person. Like, you know what I mean?

Right. And I'm like, I don't feel like I am, but I was stuck. I couldn't figure that out, right? And so I'll rewind to the wrestling story because I think I set it up. Yeah. But my senior year, so, again, I had been growing as a wrestler. I was going to camps. I was getting coaching, and I was greedy, right?

I was sucking up everyone's brainpower I could, and i became a really good wrestler because of it and then my my coach asked me to go coach at wrestling camp so i say yes go to the wrestling camp and um and i remember he's like okay i need you to teach uh my best move is cheap like i'm really good at tilts so the rest of the time i'm really good at cheap tilts and he's like teach these kids how to do cheap tilt and i was like okay like so i walk out of like 30 kids i'm like hey you do this like you just do it like that and they all grab they all look at me and they go try and they try to do cheap tilt and they all just fall apart and like yes dumb it's not that hard i'm like come back in come back in no you did it all wrong that's how you show them again like go do it they go back out nobody can do it and then also i'm like gosh like

they're missing something what is this i haven't come back in i start breaking down like hey for the move to work like your hips have to be here. Your legs have to be here. I start walking through all the things. And as I'm doing that, I start realizing like, Oh, the reason why I'm able to do this because of this. And I started realizing what I was doing as I was teaching people. And as I taught it to people, then, then the kids started doing it and they got better and better. And also I started realizing like, Oh my gosh, like this movement works because of this. And now that I was aware of the, like the situation now is able to like make these tweaks and stuff on my own. And, and like, I realized that by coaching other kids, I like, that was the next level growth. It was the shift

from like selfish greed growth to contribution. And so after I started coaching camps every year, and that's how I started, um, I went from like slowing down my progression to like, all of a sudden it sped back up again by shifting from growth to contribution. Okay. And so I think the same thing happens in business, right? I got in business because that seed of greed is in us. It gets us moving, gets us into momentum. And some people never get out of that. Some people live their entire lives chasing greed and they die. And it's, it's a tragedy, right? But I think for most people, there's this transition point. I don't know where it happens, happens different spots for everyone, where all of a sudden you realize you make the

money, you start the business, and you realize how unfulfilling that is, right? You're tapping out. You're like, I'm not growing anymore. Like, I thought I wanted money, but I don't. I want growth. Like, that's what we're here on this planet for, is to grow as humans, right? You don't get that. And all of a sudden you realize money's not fulfilling, but then you start seeing the other people you're contributing to, how you're helping. And then it shifts to like, you know, we hear people talk about like, it's a business about impact, about growth, it's about helping other people you're contributing to how you're helping and then it shifts to like you know we hear people talk about like it's an impact about growth it's not helping other people and like that's that transition that's charity love that's pure love of christ right it's that transition

but greed is the seed that gets us moving right and so there's this there's this like this handoff it doesn't happen all the time and just quick are you guys cool if i get like like share scripture stuff because like all this stuff is scriptural like it's not just they don't get to decide russell it's my podcast we need scriptures close your ears if i wrote down some scripture like this is a scripture so because it it it illustrates this point like i think it's so good also i just want to say russell vox me and he said that this is the first episode of a podcast that he's ever prepared for and i just feel like when you said that i'm like ha i was the first for something for russell let's go i want to be ready okay so this is the scripture it says for the natural man is an enemy to god and has been from

the fall of adam and will be forever and ever i'm sorry their case natural man's enemy god why is that we're born we have this greed inside of us so we're the natural human is the enemy god because we're chasing after greed right but but god gives us that seed because this creates momentum it creates motion it creates us doing something right and then it says in here it says for the natural man's enemy god has been for the fall of adam will be forever and ever and then this is this is the transition point unless he yields to the enticings of the holy spirit so he'll be like he's greedy forever right forever ever unless he yields the enticings of the Holy Spirit. So he'll be, like, he's greedy forever, right? Forever, ever, unless he yields to the enticings of the Holy Spirit and putteth off the natural man and becometh a saint

through the atonement of Christ the Lord, and becometh as a child submissive, meek, humble, patient, full of love, willing to submit to all things which the Lord sees fit to inflict upon him, even as a child does submit to his father. So growth is the seed. It's the natural man. It's the thing we have. It's good, right? God gives it to us because it gets us to do stuff gets us to learn it gets us to not die in our crib

be like because we need love and attention and get fed right something that gets us off our butts off the couch is us being producers it gets us moving and if we're not careful though the natural man will will destroy us like you see so many people who have made tons of money and they destroy themselves in their lives because they don't do that second thing, which is, um, uh, unless he yields the enticed in the Holy spirit, that's the thing saying, this is not about money. This is about the impact. Look at the people you're changing and it shifts, right? If you make that shift and all of a sudden now the senior crane is not about greed. It's like, Oh my gosh. Like, like I remember for click phones, like when I had that transition, it's like when I started seeing Brandon and Caleb Poland,

I started seeing the ripple effect of their business. I started seeing like and I can name hundreds of people, person after person after person. I was like, this isn't about money. This is about the ripple effect of what we've created. Each person's live. And now that's charity. That's love. Now the mission isn't about money. We don't care about the money.

We keep score with money, but that's the mission is the people's lives and the impact. And I think that's that transition where it's like greed is the thing that gets us moving. But if we don't have that, I think that's happened in the book. We talked about like, you said this in my house earlier, like a lot of people in the books seem like they have a miserable life.

And it's like, yeah, because they'd never yielded to the spirit. Like they never made that shift. It was all greed to the point where they let everything collapse as opposed to like, yeah. So one of the things about the book and I'm,

I'm sitting on the plane, like on the way over here and I'm like, how do I articulate of the things about the book and I'm, I'm sitting on the plane, like on the way over here and I'm like, how do I articulate this? Cause that's always the hardest thing. Like you have this idea in your head and you're like, how do I get it out and explain it in a way that somebody else can be like, yes, I understand that. But like most, and I'm going to go kind of political here for a second. I'm going to like bring it back to specific to the book.

So like I am pretty vocally a conservative, right? I'm a blatant Trump supporter, uh much so conservative when it comes to everything fiscal. But I call myself a libertarian because I actually think that I lean left on a lot of social issues. Like I am – I think the government should stay out of gay marriage, right? Like there's a lot of things that I like lean left on. But when it comes to like money and like finances and like things like that, like I lean to the right, but like the reason I lean to the right and I typically go with the right is because like, I like what the left is trying to do in concept, right? It's like, okay, there's a bunch of like people that are really truly in need. Like I

agree. We like, we need to help them. The problem is is is that the way they go about doing it i like so radically disagree with it's like against everything i stand for right i'm like it's not that i disagree with what you want to do is i disagree with how you want to do it yeah what's interesting is i feel like in this book i feel like it's like the opposite i actually don't agree with why they're doing it like this concept of like i mean hank reardon says it like over and over again like everything that i do is for profit that That is it. That is, it is not for you. Even to his friends. Right. Like he took a bullet for, um, uh, John Galt, right? Like he gets shot and like John Galt, thanks him for it. He goes, you know, I only did it because it's what I wanted

to do. Right. Like literally like saves a guy's life. He's like, so it's like, it's all about what he wants it only for him. And that's it. And it's like profit and money and dollars. It's not about everything that he helps. And I'm like, I disagree with that premise. Like I don't, but the, what that leads to, I actually do like, and I feel like it's flipped compared to like the light, the world that like I'm living in now. It's like half the stuff that the Democrats or I hate to, I don't do politics so bad, but like left and right. Yeah.

The left guys, we're going to say left and right generalized here all right oh my god but like generally speaking and so when it comes to like the whole the whole greed issue i'm like it's interesting to hear your perspective like because i never even throughout the book i'm like greed is a bad thing and like hearing your perspective and like like you know when it says i'm like okay like i understand what you're saying but like what like is it greed or is there some other driving like if i were to ask you a year ago right when were you in like the heart of click funnels like a year and a half ago two years like there was a time of your life with all you i don't know all you do is click funnels but like when like six years of my life but like but you know what i

mean like wasn't there like a year or two period in there like in the growth phase where there's like a hundred percent of everything you do is like click on click on so close it felt like you were going non-stop it feels like you're a little bit more balanced now maybe not but like from the outside perspective looking at it does anyway yeah like during that time like of growing click funnels but like before you read that would you have described yourself as greedy no what would you describe yourself as what's that word um i don't know uh that's a good question like i was always trying to create stuff like it's art for me right so it's like was always trying to create stuff like it's art for me. Right. So it's like, I was trying to create stuff.

But I think initially I was creating it for myself as opposed to like, Oh my gosh, I create this for myself, but look what happens to the people. What point was that shift for you though? I think it, I mean, you can actually, you can see it in my marketing, by the way. And by the way, for those who are greedy capitalists, who only care about money, like it actually is a better marketing way too. Like my, my marketing by the way and by the way for those who are greedy capitalists who only care about money like it actually is a better marketing way too like my my marketing went from for all you greedy capitalists out there switch to being a contributor for money well think about like my marketing was always like here's russell here's how much money my funnel made here's how much

you know it's me talking about me all the time and i realized it's like this like who cares about me like i don't care about me like let me show you what this person did like let me show you all the results of of of people were serving like what's happening there which first off is a better marketing second off it's like it's that transition transition where i was literally like everything i've accomplished is stupid like what they're doing like that's the real like what we're doing like that's the thing that's amazing right like that's the spiritual side of it that's the thing where it's like the the thing that got you into motion now is is doing good in the world and like when you start seeing that it's like oh Oh my gosh, like that,

that's so much more fulfilling and so much more exciting. And you know, people ask me the last six years, like, why do you keep getting up? Do you need more money? I'm like, no, like getting up. But I can tell you a hundred stories of people who literally like the ripple effect of like how many lives they've changed because I did my thing. Right. Like Jamie, we, uh, we made a documentary of the two comic club jamie cross has this whole part that where she's bawling her eyes out and she said where would my family be if russell wouldn't have fulfilled his god-given calling and like every time i see that i start bawling myself like like that's why i eventually started

doing it right but when did that shift happen i don't know it wasn't like a day that just happened it just it just um the energy of it shifted right it was just it was like i don't know it wasn't like a day that just happened it just it just um the energy of it shifted right it was just it was like i don't know it was just it gradually kind of happened what's that yeah dave dave come on in dave's got dave's hair jay take the mic here this is honestly i think this has been one thing it's been fun for me to watch russell from from the sidelines here yeah i think honestly it was your dad's 60th birthday and i don't even know three or four years ago probably but it was it was the reflection on that and it was the difference from having your hand raised versus because you remember you yeah i'll let you tell

the story that's a much better story i'll i'll see the thought but i'll let him finish all right thank you thank you dave interesting guys we have a live audience here so um you know my dad turned 60 and um we have our little family reunion every year we do and so it was during his birthday and i remember my mom my mom gave him 60 60 10 uh six ten dollar bills and so just gave him one at a time so okay the first decade was like one to ten like tell us if you remember about that he's like i don't remember anything back then the second one he's like 10 to 20 that's when i was a wrestler like you know so much fun for me and then 20 to 30 it was like okay that he's like i don't remember anything back then the second one he's like 10 to 20 that's when i was a wrestler like you know so much fun for me and then 20 to 30 it was like okay that's when like i was starting my business trying to figure things out and trying to get

our family stable 30 to 40 like that's when my kids were wrestling and i was i was coaching him and then 50 to 60 kind of went through everything and then after it was done i asked myself that of all the decades like what when was the best for you thinking in my? Like the best was going to be like when he was a wrestler. Cause I was like, for me, the greatest part of my life was like when I was wrestling and my dad said, the greatest decade is when I got to coach you. Um,

and I remember, um, yeah, I remember, I forgot, I forgot that story until Dave said that, but I remember, um,

coming back and telling Dave and other people that like, um, I always thought like the, the best part was being the all-star that my dad, the best part was like coaching other people. And that was a good day, Dave, which was,

which was really cool.