Marketing Secrets with Russell Brunson - Growth Vs Contribution

Episode Date: September 9, 2020

The past week has been INSANE! My good friends Dean Graziosi, Tony Robbins and myself just launched a new offer from our joint "Mastermind.com" venture called "The Build Your Brand Challenge"! I did some high level PRE-TRAINING leading up to the challenge and I focused on what I believe is crucial for success: Transformation and Shift. And one of the biggest transformations and shifts happens when you go from GROWTH to CONTRIBUTION. Transcript - https://marketingsecrets.com/blog/343-growth-vs-contribution Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. with Dean Graciosi and Tony Robbins. And the software, you can go see it at mastermind.com if you haven't yet, but it's a marketplace where people can put in their courses and they can run live masterminds and a whole bunch of other amazing things.

And we're excited, but what's even more exciting for you guys, as my marketing nerds, is how we marketed this whole process. We did this huge five-day challenge that over 200,000 people registered for it. From that, over 30,000 people signed up for the trial of the software. Now, to from that over 30,000 people signed up for the trial of the software. Now put that in perspective, ClickFunnels after the first year of me grinding

out ClickFunnels, we had 10,000 members. So we had 30,000 signed up during the trial or during the pre-launch week. I have no idea how many are going to stick and things like that, but I would say this is definitely, I'd be shocked if this is not the fastest growing software company in the history of all time. So it's exciting. Now, one thing is that during this launch, before the live training actually started, Dean and I went back and forth and did some pre-training to help prepare and get people ready for the challenge.

And I did two pre-training sessions and I thought they were really good. Whether or not you're in the challenge or not, I think they're really good. And so I wanted to share them with you over the next two episodes. So you can get kind of a sneak peek about some of the pre-training stuff that hopefully will help you with some of your mindset and get you prepared for the journey that you're on as well. So that said, the next two episodes are going to be from my pre-training. And this first one is going to be, is titled The Shift from Growth to Contribution. And you've probably heard me talk about this in the past. I talk about it a lot in the Expert Secrets book.

But I thought, anyway, I'm excited to share this with you because I think a lot of you guys, it's going to be the thing that helps you to want to get off the sidelines and get into the game. So that said, we'll keep the theme song. When we come back, you will have a chance to hear my first pre-training from the Build Your Brand Challenge. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture

capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. What's up everybody? I think we're officially live now. Hopefully this is all working. I've never done it this direction before, but I'm excited to hang out with you guys today and I just want to jump on really quick and do another pre-training.

Dean started off yesterday with our very first pre-training here inside of the Build Your Brand Challenge and today I want to get you guys even more excited if that's possible. I'm not sure if it is or not. I know I'm super fired up for what's going to be happening for you guys over the next week or so. We have been killing ourselves preparing for this moment to give you guys the transformation and the shift that I know you want. And I think it's gonna be something

that's really, really special. And so I just wanna jump in here today and get you guys more fired up and give you guys just a vision of what to prepare for and how to get ready. I think when you guys have a chance to start on Monday, it's gonna be insane. So hopefully you are prepared

and you got the time blocked off and the energy you're gonna need because it's gonna be a lot of fun. So with that said, how many guys are pumped to be insane. So hopefully you are prepared and you got the time blocked off and the energy you're going to need because it's going to be a lot of fun. So with that said, how many guys are pumped to be here? How many guys are excited to be in this group? Like seriously, this is a group. This is growing faster than anything I've ever been involved with. Yesterday we had over 26,000 people register for the challenge. Today it's like noon my time and we're over to 10,000 people registered today.

Like this is growing so fast and it's exciting. So first off, if you haven't invited your friends yet, invite people you love, like do this with them. Okay. I don't know about you, but like the first time I did a weight loss challenge, I tried it by myself and I gave up after like 30 seconds. Right. Then I invited my wife and my friends into it. And then we like lasted and it was amazing. So make sure to invite your friends, invite family members, invite business partners, other people who, uh, who want to do this kind of thing to. Bring them in the challenge with you. Participate. I promise you, if you have other people doing this with you, you're going to love it even

more than just doing it by yourself. So that's number one. Number two, this is what I want to talk about today. Dean said, you can talk about anything you want, Russell. What's the biggest thing you can give people? And I think as I was thinking about this, I was like, hey, I know that a lot of you who are here today, you've come off of Tony's list, you've come off of Dean's list, you've come off of my list,

and my guess is if you were here today, then you probably like personal development, right? You like growth, you like trying to figure things out, you like studying and learning, and you're obsessed with it, right? Let me know if I'm in the right group. How many of you guys are obsessed with personal development and growth

and trying to figure out how to get yourself to the next level and the next tier? If that's you in the comments down below, I wanna know. Like, they're there, especially in the comments now. Okay, so that's you guys. Like, let me know if that's the kind of person you are. My guess is you are, otherwise you wouldn't be here. I know that's the kind of person I am, okay?

I know when the very first time I went to a Tony Robbins event, like I was there because I wanted more in my life. I wanted to figure out how to have a better marriage, how to have more happiness, how to like, like all these things, right? And I was looking for ways that I could personally grow. Okay, and how many of you guys have felt better marriage, how to have more happiness, how to like, like all these things. Right. And I was looking for, for ways that I could personally grow. Okay. And how many guys have felt that? Or you're in that stage right now

of growth where you're like, I need to grow. I need to grow. And you're like studying and learning and you're listening to podcasts and watching videos and doing all the things because you're just loving this. You're loving this growth phase of your life. How many guys are in that phase right now? All right. We've got a lot of, all right, we've got you guys who are in the growth phase. So I want to talk about this because there's a time in all of our lives where we go through growth, right? And you keep growing and growing and growing, but eventually the next tier of growth doesn't happen through you just growing more, right?

From listening to the podcast, from reading another book, the next phase of your own personal growth is when you start shifting from growth to contribution, okay? And so some of you guys may be thinking, what are you talking about? So shifting from growth to contribution, okay? And so some of you guys may be thinking, what are you talking about? So it's shifting from growth to contribution. So contribution isn't where, like growth, as powerful as growth is, growth is about you, right? It's about you figuring things out.

Contribution is about you helping other people. And when you help other people, the most amazing, fascinating thing happens is you start growing at a faster and a higher tier, right? And business, I believe, and building your own brand and all things you're gonna be learning about is the next tier of that.

Like that is the greatest contribution you can give is taking these things, taking all the growth, all the things you've been given, all these gifts and shifting it to now, how can I use these things to help change the lives of other people? And when you do that, that's called contribution. So I'm gonna show you guys some stories

to kind of illustrate how this has happened in my own personal life. And it's probably gonna be a reflection of how it either has happened in your life in life. And it's probably gonna be a reflection of how it either has happened in your life in the past or it's gonna be like a glimpse of what's gonna be happening to you guys as you go through this challenge, which is really cool.

Because my goal for you is I wanna figure out how can I get you guys off the sidelines? How can I get you to not just keep growing and making yourselves better, but how do we shift to start transitioning and start serving more people? Okay, that's how we're gonna change the world as business owners, as entrepreneurs,

as people who care, okay? and so the very first time I ever got this so anyone who knows my story I was a wrestler growing up right like it was my thing it's all I cared about so I thought about I wanted to be the best wrestler in the world and so for me that's all I did like in high school I was obsessed like I would wrestle every morning I'd wrestle every night before school after school during school I'd sneak away and go around as much as I could wrestle I would go to camps I'd watch'd watch, I'd read books. I watched videos like, and it was all about growth. Right. And during my high school career, I became really good at

wrestling. In fact, those who know, I was a state champion. Um, I was the high school, all American. I took second place in the nation and all these things. Right. And, uh, but for me, it was like, that was my time of growth. I was just learning, learning, learning, like absorbing everything. Every coach I could find every person I met every single match I would watch. I'd study like, what are they doing? Why they were doing? And it was a growth phase of my life. Okay. I got done with high school and I was lucky enough to get some scholarship offers to colleges. And, uh, the summer before I went to college, I remember one of my wrestling coaches said, Hey, I'm doing this wrestling camp. Would you like to

come and, um, and help coach? And I was like, well, I've never actually coached before. Like I'm a wrestler, but I'd been to the camp before as a student, but I'd never gone as a coach. And I was like, ah, I don't really know. Like, you know, it was my last summer after high school. I want to hang out with my girlfriend at the time and things like that. And I remember my coach was like, I'll pay you $200 for the week.

And I was like, I'm in. Cause I had no money. I was like, 200 bucks is insane. So I went to this wrestling camp and it was the first time that I had been given the reins of like, hey, no longer are you here to learn. You're here to help these kids.

Like here's the kids that're here to help these kids. Like here's the kids that you're in charge of helping. And I remember I was kind of nervous and I was like, ah, like I know these things, but I've never taught them before. I've never shared them. I never helped other people with them. I know they work for me, but they work for these people. And I remember one of the moves I'm really good at

is a move called the cheap tilt. And at the wrestling camp, there's like 300 kids there. And the coach is like, hey, Russell, I want you to teach your best move to all these guys. And so I come down to the kids and I try to teach them, here's how you do a cheap tilt. And I showed him how to do the move. I said, Hey, go practice it. And I, you know, I, I thought like, Oh, they'd understand it. I remember the kids going out and they start trying to do it. And none of them were even close to getting it right. Like they were horrible. And I was just like, what in the, what in the world? Like, like, I'm like, no, no,

come back in, come back inside. All the kids come back in. I'm like, no, you did it wrong. This is how you do it. I showed him again. I said, go try it again. They all went out there and none of them could figure it out. And I had this shift. I was like, okay, like they're not getting it. Like, this seems so simple to me. How could, how are they not able to figure this out? And so I had to come back in. I said, okay, what am I doing? And why am I doing it? And I started noticing like, okay, the reason why this is working is because this is how my hips are structured. And this is where I'm holding his arm. And like, I started looking at the things that started breaking it down. And I started coaching the kids through it. And I started showing them, okay, the reason why it's works is because this is how my hips are structured. This is where I'm holding his arm. And like, I started looking at the things that started breaking it down and I started coaching

the kids through it. And I started showing them, okay, the reason why it's works is because this is how you're hitting. I started showing them all the little intricacies. And as I started showing them that I was like, oh my gosh, I had no idea that that's why this worked. And I started thinking about my own personal life and my own personal growth. Like the reason why I lost this match, I didn't accomplish this is because of these little things I hadn't noticed before. And I started coaching kids and started showing them and started contributing to the help of other people, I became a better wrestler. Okay. It was this transition from me trying to learn everything to me, trying to teach people and trying to show people and trying to contribute

to others that I got the next level of growth. Okay. And same thing happened to my business for years. I was one out there selling products, selling services. I was having success. And eventually I hit the ceiling where I couldn't, I couldn't grow anymore. I didn't know why. I thought, you know, my, my growth ceiling, I've hit it. I need to shift to contribution. That's how I started helping other entrepreneurs, other business owners and showing them what I was doing. And as I taught them things, I started understanding like why things worked and why things didn't work. And it helped me get to the next tier of growth. Okay. So for all of us who are obsessed with growth, the good news is you're going to continue to grow. Okay. But the better news is that your, your, your level of growth will like first, when you first get into something new,

it gets really, really fast. And you start hitting the ceiling of growth, right? Now, when you start hitting that ceiling, you're like, ah, I'm looking for more. I want more. I can know there's, there's the next level. The next level is contribution. It's you shifting from being on the sidelines and growing to you getting out on the field and coaching other people and helping them and helping them through that process. Okay. And that's what I'm so excited about is build your brand challenge is my goal. And Tony's and Dean's is to help all of you guys who have been in this personal development space, who have been growing, like, how do we take the stuff? Like you've become someone amazing. How do we help you to contribute? How do we shift that from growth to contribution? And you do that by building your

brand, by creating a business, by, by sharing these gifts that you've been given. Okay. That's what we're gonna be talking about, which is so exciting. How many of you guys are freaking out about this, okay? Now, I'm sure there's two sides, okay? Half of you guys are probably here and you're like, yes, I'm ready to change the world. Like I've got these gifts, these talents, these things that I've learned. I know that I can change somebody's life with these things.

I wanna go and do it, right? And you're looking forward to that and you're so excited. Right, how many of you guys are in that phase where you're just like freaking out, you can't wait till Monday, you wanna start running today, okay? Now the other side, how many of you guys are like, on the other side, you're like, whoa,

I don't know if I'm ready. I am still growing. I'm not ready. I'm not prepared. I'm not like, and you're on that side, okay? And you're like, oh, I'm not ready yet. So let me know. There's two sides.

How many of you guys are like, I'm pumped. How many of you guys are like, I'm freaked out? I want to know which side, okay? If you're pumped, comment, I'm pumped. If you're freaked out, comment, I'm freaked out. And if you're both, be like, I am a little bit of both, Russell, okay? cause I want to see both. I know that I know that all of us come here at different phases of our life. Okay. Are you got people who are pumped,

people who are excited, people are nervous. Um, okay. So I want to share one last story with you guys for those who are on the nervous side of like, Oh my gosh, this is, this is scary. Okay. And I get that because I was the same way. I remember when I first got started in my first business, my first journey, like the one we're about to take you on, I was the same thing. Like, I don't know if I'm good enough. There's people that are smarter than me. There's people that are better than me.

There's people that have done this longer. Like, I'm not ready. And I remember thinking like out loud in my head, like as soon as I've done this, then I will go and I'll start helping people, right? And what's funny about it is now I've been doing this for 18 years. You know, Tony and Dean have been doing it

for like 100 years each. Like I still at this point in my, don't feel like I'm ready. Okay. So hopefully that gives some of you guys hope. But I know that I was like, man, if I don't start today, like there's people I can serve today. Right. And maybe I don't feel like I'm the best in the world.

I'm not, I'm not Tony Robbins yet. I'm not like the next tier. Like that's okay. I've started on this journey and I'm a few steps ahead of people behind me. And I can look back and I can grab their hands and I can help them. I can pull them to where I'm already at, okay? I don't know all the answers,

I don't know exactly where I'm going, but I do know how I got to here and I can look backwards and I can grab people's hands and help them, okay? There's a book, well there's a movie. How many of you guys have seen the movie Catch Me If You Can? Okay, Leonardo DiCaprio's in it. It's a really fun movie about this guy named Frank Abagnale, I think they say his name. And he was a forger, a criminal, who like, he did all sorts of things, right? And the movie's in it. It's a really fun movie about this guy named Frank Abagnale, I think I say his name.

And he was a forger, a criminal who like, he did all sorts of things, right? And the movie's really fun. It shows all these different things where he's an airline pilot and he's a doctor and he just shows up and he like acts like he knows what he's doing and people just let him do stuff. Now in the movie, this part didn't make it in the movie, but if you read the book, Catch Me If You Can, the book, there's a chapter in there where he talks about how during his life of like of tricking people and things like that, he actually went to Brigham Young University and he walked into class. He sat down in class and there was no teacher. He said, I'm just going to teach this class. And it was advanced sociology class. So he got up in front of it, opened the book and started teaching advanced sociology. And he taught it for an

entire semester, right? And that, which he didn't know it. He just showed up and start teaching it. And later when the feds actually caught him and arrested him, and they were doing all the interrogations, they asked him this question. They said, how in the world did you teach an entire semester of advanced sociology? Like you were just a kid. And he said something that was so profound. He said, um, he said, all I had to do is every night I'd go ahead and I'd read the book. And as long as I stayed one chapter ahead, I was able to lead all these students where they needed to go. Okay.

And so that's the key. Like you guys have been doing this for a while. You've been, you've been going through this growth phase where you're learning, you're growing, you're becoming better at whatever your skill is, whatever your craft is, right? Everyone's different. Some of you guys, it's weight loss. I mean, is this fitness? I mean, you guys, this business, I mean, you guys like whatever it is, right?

For me, it's this thing called funnels, which most of you don't even know what that is yet. But that was my thing that I became obsessed with. I started growing and growing and is, right? For me, it's this thing called funnels, which most of you don't even know what that is yet, but that was my thing that I became obsessed with. I started growing and growing and growing, right? And even though you may not be the best in the world or where you think you want to be or whatever, as long as you're a chapter ahead, you can go back and start helping people and start sharing them

and start taking them on this journey with you, okay? And so I want you to remember that. Like you've been on the sidelines learning these things and you've become somebody amazing. Otherwise you wouldn't be here, right? There's a reason why you're here. You felt that tug, you felt that pull. That's why you registered. You're like, yes, I want to be part

of this. I want to create my own brand. I want to, I want to do these things. And so you've been doing this, like you're already two or three steps ahead of so many people that you can serve so many people's lives. You can change. And so I'm excited. And Tony and Dina, I think we're so excited to give you guys the tools now to look back and say, okay, I may not be where I want to be yet, but I'm a few steps forward from these people and I can serve them. I can change their life. Okay, I can give them some of the gifts that I've been given. And when you do that, this is what's amazing. Okay, this is where you start shifting.

You've been in a phase of your life. You've been growing, growing, growing. And you're going to shift to contribution. You can look backwards and say, oh my gosh, these are the people I can help. You can start pulling them along and start giving them the gifts and the tools and the things that you've been learning

and their life's going to get transformed. And as you do that, as you make that shift from growth to contribution, that's where you're going to have the next phase of your growth. A phase that is unequal to what you've been learning and their life's going to get transformed. And as you do that, as you make that shift from growth to contribution, that's where you're going to have the next phase of your growth. A phase that is unequal to what you've experienced from your own personal growth. I've gotten a hundred times more growth from contribution than I ever have from growth alone. Okay. So if you've been like, man, I've been on fire. I've learned so much in my life. I've grown so much. You've just scratched the surface. Okay. We're going to be taking you through a process from growth to contribution. And in this, this journey, you're going to get a hundred times more

growth than you've ever experienced so far in your life. And it's not going to make sense at first. It's not going to like, you're like, Oh sure, Russell. I don't believe that. But I promise you when you experience it, there's nothing better than when you have a chance to look back and you help pull somebody and you give them the transformation. Okay. Your own transformations are amazing. I remember my, like the feeling you get and like, oh, I had this transformation, whatever your thing is, right? You had this transformation, it changed your life. It was amazing.

It feels so good. Now imagine that times a hundred. When you look back and you give that same transformation to somebody else, it's always better every single time. And so that's what we're excited to give you guys. That's what building your brand and building a business

and all the things are about. It's taking this growth phase that you've been having and it's transitioning it to contribution, okay? So my goal for you guys, it's for any of you guys who've been doing this for a while, who you're excited, is I wanna get you guys off the sidelines and come and play this game of contribution,

come and play this game of business, come and participate in it. And it's gonna be hard, it's gonna be scary, it's gonna be fun, it's gonna be all the emotions are gonna happen, okay? One of my friends, Steven Larson, said that starting a business is the greatest personal development course you will ever go through. You will learn more about yourself,

about the things you're good at, things you're bad at. Like all these things are going to happen. It's going to be crazy and it's going to be scary and it's going to be so much fun. And so we are excited to take you guys on this ride. I'm excited to be on this ride with you guys to take you through this process. Um, as we were crafting out next week and I was just thinking back about when I got started and the very first time I had a chance to learn some of these things, the very first time I had the aha and the epiphanies and these moments

and how transformational it was for me. And I am so excited to give you guys some of these ahas. So my goal for you is to show up and to show up at a level you've never done before. Show up with excitement and energy. And I don't care if you're nervous, if you're afraid, all those things, show up anyway and we're gonna take you through a process and energy. And I don't care if you're nervous, if you're afraid, like all those things show up anyway. And we're gonna take you through a process

and it's gonna be fun. It's gonna be simple. It's gonna be easy. It's gonna be something that I think you guys are gonna love. And I think that's kind of what I wanna share with you guys today. So if you're pumped, a couple of things. Number one, I'm pumped.

Monday is gonna be so much fun. I'm gonna be going live again before Monday, but Monday, it's gonna be me, Dean and Tony and we are going to, anyway, I think we're all gonna try to one up each other. So I'm gonna be bringing my again before Monday, but Monday, it's gonna be me, Dean, and Tony, and we are going to, anyway, I think we're all gonna try to one-up each other, so I'm gonna be bringing my best stuff day number one, so do not miss it, because I don't want to look dumb in front of Tony Robbins.

Completely honest, I'm a little nervous about that. So I'm gonna be trying to up my game higher than I've ever done in my past, so day number one is gonna be insane. We've got a special guest on day number two that I cannot wait to share with you guys. Her name's Stacy Martino. If you haven't met Stacy yet, she's somebody who literally is in this same journey with you guys.

She's just a few steps ahead of you. Stacey's someone who, and I'm not going to ruin her, I'm not going to tell her whole story, but she's someone whose marriage was falling apart, and she figured out some frameworks and some tools and some things to save her marriage. And after that, she started implementing these things that we're gonna be showing you guys and she'll be showing you exactly how she's done it as well. And in the last few years, she's had a chance to save over 10,000 marriages.

People that go through their programs have less than a 1% divorce rate, which is insane considering the country is like, what, 50, 60, 70%, it's crazy. And she's gonna show you the same journey. And you're gonna learn from her, you're gonna see from her, you're gonna see the shift from growth to contribution,

how this personal development she did for her own marriage, how it changed her marriage, changed her life. And now the shifting to contribution, how she saved over 10,000 marriages. Like, look at that. Like how much better does that feel? Like that is insane. So you're gonna hear her story on day number two.

And day number, oh, like the whole week is choreographed and built out in a way that's gonna be transformational for you guys. And so I'm excited for you. Also, as you guys saw when you signed up for this, we also have this really cool software platform that's going to make this even easier for you. In fact, on Monday, you're going to have a chance to go in there and start building things out.

Now, it's not required for you to go through this challenge, but it will make the process so much easier. So if you haven't got that yet, make sure you go back and get the trial for the software. That way you can just use it. It's free during the challenge. It'll give you a chance to use it. If you don't like it at the end, you can cancel it, but it gives you a chance to go in there and start building out the stuff we're going to be doing together. And man, there's so many fun things. I don't want to ruin the surprise, but it's going to be amazing. I'm really, really excited. So again, what I would, how about this?

This is your, your first, your first, your first homework from a growth to contribution standpoint, all of you guys signed up here because you want your own personal growth, okay? So my challenge for you today is who could you invite? Who could you contribute to? Whose life do you know could use this? Who do you know that's in the job they hate? Who do you guys know who's got talent or skills

that you know that, man, they took that and turned it into their own personal brand. It could change the lives of tons of people, okay? This is your job to contribute right now, is go invite people to this challenge, bring them in. Like I said, this is the fastest growing thing I've ever been a part of. I think it was 26,000 people joined yesterday.

It was over 10,000 before I went live today. I think we're gonna have hundreds of thousands of people here, and so bring the people you love, bring the people you care about, contribute to them, invite them to be part of this. Tell them to come watch this video and get them fired up. It's gonna be so much fun. Anyway, I'm pumped, you guys. Are you excited as I am? This is going to be so cool. It's going to be so much fun. Anyway, okay, I don't want to leave.

I got 777 people live with me right now. The last thing I want to do is leave, but I also don't want to overstay my welcome. So I appreciate you guys hanging out today. It's gonna be so much fun. I will see you guys again in a day or two. I'll be jumping back in here with the next phase for pre-training, but hopefully it gives you guys just a vision of like what's possible, what's happening,

where we're going, how you're gonna be able to change the lives of so many people through this process. And not only that, it's gonna change your life at a level you never even thought was possible. And that's what's so exciting. So if you're pumped, let me know in the comments down below. When I end this video, I'm going to go and

read every one of these comments. So the more you tell me, tell me your story, tell me why you're excited, tell me why you're afraid, tell me all those things. I'll be incorporating as much of those things into the training that I'm doing as possible to help make sure we're serving you guys at the highest level possible. It's going to be fun, you guys. Thank you again so much for participating in the Build Your Brand Challenge. I cannot wait to help take you guys off the sidelines, get you in the game, get you changing people's lives at a level you never knew was even possible. It's gonna be so much fun.

There's no one better on this planet to learn from than Mr. Tony Robbins. Dean and I, we're pretty cool as well, but we are not Tony. But between all three of us, we are here to help serve you guys and help take your lives, your business, and your contribution to the next level.

Thank you guys so much. Appreciate you all. And I'll see you guys again soon. We'll see you Monday. Ah, all right. Bye everybody. What's up everybody. This is Russell Brunson.

I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found?

They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul.

Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again,

that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working

Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people, but make sure the right people

are sitting in the right seats on the bus. And this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25.

So don't stress, it's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then we'll take the test.

Again, it takes you 10 minutes. But even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I i promise you it'll change the working dynamics amongst everybody and help your company to grow we have decided to do it again yes earlier this year we did our first ever virtual conference called two comic club live

with over 5 000 people register for this online event and the success stories from those who attended have been amazing so because of that we've decided to do the virtual event just one more time. And I want to invite you and your family to attend for free. This is how it works. First, you can get your ticket at www.2comiclublive.com. You're going to put in your credit card, but we're not going to charge you anything. Then you can attend the full three days and learn everything you can from me and from other 2Comic Club winners. And then after the event, decide if it's worth it.

If it's not, let us know and you won't pay anything. But if you love it, and I'm sure you will, then you'll get billed after the event is over. The goal of this event is to build your own personal roadmap to the 2ComicClub. So go and get your tickets right now before they are gone. Go to www.2ComicClubLive.com. Yes, that's www.2ComicClubublive.com. Yes, that's www.t-w-o-c-o-m-m-a-c-l-u-b-l-i-v-e.com. tocomiclublive.com.