Marketing Secrets with Russell Brunson - He Who Has Ears, Let Him Hear...

Episode Date: November 28, 2018

A scriptural lesson that applies directly to your business. On today's episode Russell talks about dropping hints about cool things while describing other things, much like Jesus Christ while telling parables in the Bible. Here are some of the awesome things you will find in this episode: Why many people miss some of the amazing hints Russell drops while telling everyone about cool things. What it means to listen with different ears. And how Russell finally figured out how to listen to the courses he was buying differently. So listen here to find out you can get even more awesome information from Russell if you just listen a little differently. Transcript - https://marketingsecrets.com/blog/he-who-has-ears-let-him-hear Learn more about your ad choices. Visit megaphone.fm/adchoices

Good morning, good morning, everybody. This is Russell Brunson. Welcome to the Marketing Secrets Podcast. Today, I want to share with you guys something that is insanely cool and hopefully very applicable to you. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital,

who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So I, as you know, talk a lot, probably way too much, but I'm always

talking, right? There's videos and podcasts and Facebook lives and funnel Fridays and funnel hacker TV and market seekers podcast and all these things. Right. And it's interesting is like when I'm talking, I'm always sharing things. I'm always like dropping ideas and thoughts and concepts and clues and hints. And, um, I remember, um, yesterday I shared some stuff that, um, I think was really, really profound, but I didn't share in a way of like, okay, let me teach you a lesson. And I was like, this is the lesson. I didn't like say, I just like shared something really quickly. Um, it was actually Todd and I were doing, um, our ClickFunnels State of the Union address that we do every Friday, kind of walking through the ups and the downs, the pros, the cons, all the stuff's happening from the development side.

So people are understanding, you know, you know, we've got 50 plus developers working around the clock to serve you guys. And it's like, most companies don't tell you about that side. And I was like, I want to bring Todd, my co-founder on to share those things. So he's sharing them. And while we were talking, we were talking about different features are coming out and we shared this one really cool thing, which was ClickFunnels now tracks the stats of all your emails. So you can look at every single email and be like, hey, this email made, you know, whatever, $14,000.

Then you can dig deeper and be like, well, what funnels do those things come from? And what we did when we started testing this, we found that emails we sent out, like this email made $3,000, this one made $15,000, this, this one made 18 grand. Like see the different price from each email going, going out. Right. We dug deeper and it's like, Oh wow, this email, like 12,000 came from the thing we were selling in the email, but 3000 came from the links in the footer of my email. Right. And I was telling everyone, I was like, I was so shocked that I was able to see this stuff and saw like, Oh my gosh, not only did I make money from the email, but the links in the footer were also making emails. And I went on to the next thing. Right now, most people heard that. And the only thing they heard was, Oh cool. We can see the

staff, how much money we made in our emails. Right. But there was this other lesson that was like a second level deeper. There was so much more powerful that almost everyone who I, who listened didn't hear it. Right. So it was the second lesson. The second lesson as I was speaking was, oh my gosh, I found out that these footer, the links in my footer that are like, hey, you like stuff from Russell? Here's links to my other products and services.

And just putting this block of links to my other products and services in the footer of my email, each email is making me $3,000 to $4,000 every time I send an email out, right? Like that's multiple millions of dollars a year just from the footer links in my emails. Now I didn't break it down and stop and like tell people that was the thing, right? But those who are listening with their ears, um, they're,

they're catching these things. So it's mornings, I'm getting ready. We're about to head out and have the kids work. It's a nice Saturday. Um, uh, the, the phrase came in my head. It said, he who has ears, let him hear. And I started thinking about that. I was like, you know, there's, everyone's listening to the same thing, right? But he who has ears, let them hear. And I was like, that's a scriptural phrase. Like I remember hearing that. So I went to, um, uh, I have a, this app that like you can search all the scriptures and stuff for things. So I just typed in he who has ears, let him hear. And in the new Testament alone, the new Testament alone, that phrase is used 50 times, 50 times. And it's usually, if you look at it deeper, it's usually

Christ will tell a parable or tell a story. And before he does, it says, he who has ears, let him hear. And he tells the story and people like, Oh, that story is really, really good. And they move on. But what's interesting is that in every parable, there's different levels of depth, right? There's like, Oh, here's the story. It's like, Oh, I feel good. I heard the story and people are like, oh, that story is really, really good. And they move on. But what's interesting is that in every parable, there's different levels of depth, right? There's like, oh, here's the story. It's like, oh, I feel good. I heard the story. But then if you look deeper, he who has ears to let him hear those who are listening with the right ears, they're hearing a different message or hearing a more important message or hearing what Christ actually needs people to hear. Right. And so for me, I'm thinking about that in context of this, it's like, I'm always sharing things, right? Like a lot of you guys maybe saw the Funnel Hacker TV episode we did a little while ago

about my trip to San Francisco. And you're like, oh, it was fun. I also had a good time. It was fun to see all this stuff. And it's like, man, there were like 10 different deep, profound lessons that were shared in that thing. They weren't like, let me stop real quick, guys. Let me tell you, explain this lesson.

But it was like, as I'm going through the video and we're doing the vlog, we the vlog, we were talking and sharing things and there's all these other lessons that most people missed. Okay. And so I wanted to bring this up for a couple of reasons. Like I want you guys to start listening with different ears, start listening with like, what are all of the, what are all the hints, the secrets, the things that Russell's dropping in, in just the everyday conversation. Like they're in the books, they're in the podcast and the videos. They're like also putting out, we're not putting on just to put out, right? Sometimes you put out something. It's like, why would Russell put that out? And it's like, those who are listening with the right ears are going to capture different things than those who are just, you know, scrolling through the newsfeed and seeing stuff. Um, and so my moral for you

today is he who has ears, let him hear. And so what that means is as you're seeing stuff and you're listening to things, you guys listen for the secondary story, listen for the secondary, meaning the thing that I'm not able to share all the time of like, here's the cool like ninja thing. Like I'm just sharing, I'm just sharing the, the, in the process of me telling stories and doing things that all these things that are happening behind the scenes that most people are actually missing. Right. And I know the people that hit me up, then all the people that are listening. Cause, um, like for example, um, just certain people like Steven Larson, right. Is one who, who listens with different ears and I'll say something and he'll like, I know that he heard

it. Cause like three days later, I'll say in a podcast, three days later, I'll get a message. Like, he's like, Oh my gosh, you said this, you know, I'm like, yep. He's listening with the right ears. Right. Brandon Poland is the same way. I'll say something in a brand of mess and make dude, blah, blah, blah. Or came in here, you know, like the people that are having the most success are the ones who are listening with, with those ears. Right. I remember, um, another way I could kind of put this first time I noticed it myself was like I was buying everybody's stuff for a long time. Like I was a buyer, right? I was buying thing after thing after thing and I wasn't getting a lot of value out of it

until I started listening with different ears. I remember I started buying, but I started buying people's things slower. I started studying like not just what they were selling, but how they were selling it, right? No one's telling you this is how I'm selling you. I started listening with those ears of like, how is this perfect?

How did it, how did they get me so excited? Why was I so, you know, pumped to buy this product? Why was I anticipating it? Why was I, um, like, why was I on the edge of my seat for, for days or weeks or months waiting to give this person money? Like I'm listening to different ears now. Cause I'm like trying to figure out like, what were they doing? Right. And I got more value out of watching what they're doing a lot of times than the actual buying of the product where they're teaching what they're doing. Right. That's the, that's the secret is listening with different ears, paying attention differently. Um, don't just listen for the overarching storyline. Like what are the, what are the sub lessons that are happening? Okay. And as you start looking for those, you guys, I'm dropping them all the time and I wish I could do podcasts up on every single

one that I explain, like, Hey guys, this is what this means exactly, but I can't, right? If I'm just going through and sharing as much as I can, those who have ears will hear. So for you, that's the lesson. That's the moral to start listening with different ears. Listen for the underlying messages because they're there all the time, all around you. All right, guys, I gotta go clean my room or clean the outside. My daughter's, Nora's yelling me on intercom saying, dad, where are you? So I gotta go. Appreciate you guys. Have an amazing day and we'll talk to you soon. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called expert secrets and you can get a free copy at expert secrets.com. And book number two is called.com secrets and you can get your free copy at.com secrets.com.

Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.