Marketing Secrets with Russell Brunson - How Are You Using Your Platform?

Episode Date: October 31, 2018

Would you rather be like Conor McGregor or Kyle Snyder?... On today's episode Russell talks about using your platform in a positive or negative way. He touches on two recent examples, and how they were different. Listen here to find out the differences: How a recent televised fighting match went and why Russell thinks the two men involved used their platforms in the wrong way. How Kyle Snider was able to be in a similar situation at the recent Wrestling World Tournament, but used his platform for good. And why it's important to always use your platform in a positive way, and be a good role model for others. So listen below to find out how Russell plans to always use his platform as a way to inspire others. Transcript - https://marketingsecrets.com/blog/how-are-you-using-your-platform Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome to the Marketing Secrets Podcast. I want to share with you guys something really, really cool today. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers.

My name is Russell Brunson and welcome to Marketing Secrets. All right, welcome back. So I'm actually in the process right now of getting packed for the Traffic Secrets event, which is happening tomorrow. So I'm mostly done. I have to pack real quick and then I'm heading in. I got probably two or three more hours in the office before the plane takes off. I got to finish a couple more sketches, get my slides put together. And then the party begins. So for those who are going to be there, I'm excited to hang out with you and share with you, man, basically 15 years of traffic stuff. And the cool thing about this presentation, this book, it's not like, let me teach you how to run Facebook ads.

Because I honestly feel like there's a storm coming and things are shifting. And I'm trying to get us as a community prepared for when Zuckerberg decides he doesn't like us anymore. Because I guarantee to you, I guarantee you it's going to happen. I've seen it too many times over the years. And what's been interesting is I've watched for 15 years. And why have we stuck around? Why have we been relevant versus all the other companies that have gone by the wayside during the the ups and the downs of the network changes and the reason is because what i'm teaching at the event how i view traffic how we study it how we focus on it how we apply it

how we implement it is different um and so it's not going to be like here's how to run facebook ads here's how to do interest targeting here's how to do it's going to be um bigger it's going to be understanding the psychology and the strategy behind traffic. I think it's going to be special. So that's what I'm pumped about. And for those who aren't at the event, you have to wait until next September to read the book. I'm so sorry. I tell the book done by May 1st to have it to the publisher to be able to launch in September. So, um, yeah, that's the process. So this is me testing my material, teaching it in front of a live studio audience before, um, we go and actually create the whole thing. So it's gonna be fun. Anywho, um, as I was packing

this morning, um, some of you guys know, some of my wrestling friends that, um, that the, uh, wrestling world tournament has been happening this week, uh, which is the equivalent of the Olympics in an off year, right? So Olympics every four years. So the other three years, they have a world tournament. It's pretty much the same as Olympics. Um, and it's a big deal and it's coming on the backside of, and I want to share this just for contrast, but it's the backside of, um, the Mayweather fight and not Mayweather, excuse me, the, um, uh, um, the, uh, Conor McGregor fight that just happened, uh, where he wrestled, uh, where he fought against a wrestler who used to fight bears in Russia. Um, and Mayweather obviously got jacked, um, pretty quickly. Um, and the only

thing I'm going to touch upon, cause I actually enjoyed the fight. I enjoyed the antics afterwards. Um, the Russian dude jumping into the stands and beating up everybody. And then the people in the stands should be in like, not going to lie. I really enjoyed that. I had a fun time watching it over and over and over again. Um, but it was interesting. You watch both those competitors when all said and done, how they use their platform. And this is the moral of this, uh, of this episode that I want to share with you. How do they use their platform. And this is the moral of this, uh, of this episode that I want

to share with you. How do they use their platform? Right. Um, both of them use their platform, man, like not in a positive way. Um, pre-fight post-fight everything. It's just been like this chaos. And I don't know about you, but like it's dark and it's not, it doesn't feel good. I mean, it's fun. So this is the internal struggle in Russell's head where I'm like, I love this drama. I love the fact that he jumped into the audience to start beating everybody up. Like so much fun. Right. But man, like what a horrible, like role model for our kids, for people that we care about. Right. Um, it's just, it's, it's insane. So, um, that's, that's, uh, like that was what happened, you know, like a month ago or whatever it was. Now I want to contrast that with something amazing

that I saw this morning. So, uh, wrestling world tournament was happening and, uh, last year, America came in the world tournament and we freaking crushed everyone, beat Russia. Like it was amazing this year. And Russia is always like, it's Russia and America. That's the two best wrestling teams. Right. Um, and it came back and Russia actually ended up winning the team title this year. It was close though. It was, it was really close with some amazing, uh, amazing matches. Um, my, my man, Jordan Burroughs, who's like my wrestling hero right now, um, who he won Olympics in London. He's won the world titles and he was on track. If you would have won this world, I think he would have been tied

for the most world championships ever in America history. He lost and took third, which was heartbreaking for me. But man, he used his platform for good. When he got done, he talked about just a positive, just an amazing human, right? And then a couple other matches. This is just for the, some of you guys don't care about this, but for the wrestlers out there, like insane. David Taylor went in there and won

his first world title and tech followed the guy in the finals. Tech following means you beat him by so many points, they stopped the match because you beat him so bad. So he came in with a mission, just thrashed everyone. Kyle Dake came in and went through the tournament and won his first world title and not a single person scored on him. Not a single person scored on the entire tournament. Insane. Oh, and then Jane Cox. Anyway, it was amazing. Some really good tournaments. But what I want to talk about, because this is the one I want to share with you guys, and this is the point of today's podcast. So yesterday in the finals, there's a guy named Kyle Snyder and Kyle as

an 18 year old won the world tournament, which is insane, like unheard of. Right. Um, then, uh, the next year wins the Olympics and then the next year wins world title. And then last year, um, uh, wins the world title game, but, but to win the world title, he ends up going against this guy who the guy is insane. Like I could tell you the stories about this guy, but, um, he wasn't supposed to win. I think the guy came down to weight class or something because he wanted to beat Snyder. And like the dude is probably the toughest human being on earth right now. And him and Snyder meet in the finals and young kid Snyder,

who's like a farm boy goes and beats this Russian dude who like, he should not have beat, like, I don't know. It was just insane. And it was crazy. So that was our big thing last year, which is, which was amazing. Right. So this year, obviously the Russians, like they just want to beat Snyder. Like that's their whole goal in life um and so like it was kind of like it reminded me a little bit of like um of a Conor McGregor fight with like all the build-up and the talking and all that kind of stuff you know and and uh Snyder's not really a trash talker but man the Russians were and talking all this trash so they're gonna beat him and then um they get to the world title and they're on different sides of the brackets and

they go together and finally they meet in the finals, and it's like the most anticipated match ever, right? Everyone in the world is like, who cares about wrestling is watching this match because they want to see Snyder versus this Russian dude. And they go out there, and finally yesterday it happened, and they go and start wrestling, and the Russian dude very, very quickly throws Snyder to his back and pins him. The match lasts maybe 30 seconds max. like match lasts like I don't know

maybe you know 30 seconds max not even that I don't think and me and America and all the wrestlers are watching it's just like sick to our stomach like oh my gosh like he lost like oh and so you're wondering like what's gonna what's gonna happen what's gonna transpire and you know for the last 24 hours I've been sick sticking my stomach for him, just knowing, like, what he's gone through, what he, you know, prepared for, all this stuff. It's just like, ah. And then this morning, I opened Instagram. And the first thing I see is a big picture of Kyle Snyder doing a quick interview.

And I'm going to actually play the interview for you. I'm going to have my brother splice it in here because I want you to hear what he said. And then after that, I'm going to come back and then comment on it wins or losses don't define me i mean i love wrestling it's a big part of my life but i'm not defined by the sport defined by my faith in jesus so that's what i mean no matter what happens to me on the mat nothing nothing really changes whether i win or whether I lose. There's not a big change in my life, the way that I view myself, the way that I view other people.

So I'm thankful for everything. I'm thankful for the gifts that I have and the opportunity to compete. God's given me the wins that I've had, the great wins that we've seen, and God's also given me losses losses and i'll take both of them you know whatever whatever he wants to give i'll learn from it and uh that's the deal all right was that amazing like he what he just said so many things he could have given excuses why he lost he could have given an excuse about why he got caught and thrown away giving him excuses he could have blamed people he could have been angry he could have like you know trash talk have done anything. He has this platform. He's in front of the entire

world right now. And it's an opportunity to say something. And how does he use this platform? He uses it to praise God. He uses it to talk about what he's learning. He's using it as a platform to help other people to learn from their losses. Like, so, so, so powerful. And so I'm sharing this with you guys for the main reasons, because all of you have a platform or you are building a platform. And, um, when you have a platform, there becomes responsibility. How are you going to use that? How are you going to help people?

How are you going to, when you have the shot, when you are, when you're on stage and everyone in the world's listening to you and you've got this split second, how are you going to use your platform? When I think about that, okay, because look at what happened with Conor McGregor and the other dude, right? Like how they use their platform super negatively. Like I don't want my kids to see that. I'm going to watch it because I like the train wreck, right? But man, they're not role models that I don't want to be like them. I don't want my kids to be like them. I don't want things like that, right? And you get Kyle Snyder and like, man, I want my kids to hear from someone like that. I want them to have him as their role model.

He used his platform to get his message out there, to help, to talk about God. Every time I've seen him on any interview, anything, in spots where he could be talking about himself and talking about how great he is or talking about whatever, he always uses it to talk about God, to glorify someone besides himself, to talk through those type of things. You know what I mean? And so when you watch that,

like it's powerful. And so I just wanted to put in your mind because you guys are each gonna have an opportunity and a shot where you're gonna have your own platform. The question is, how are you going to use that platform? You know, I hope that you guys have been watching because I consciously think about this. I realize that I've been given a gift from God where I have a platform. I have a voice. I have people who listen to me. I have the ability to persuade and to talk and to share and to, and to motivate and inspire and to, and to lead people in directions. And I believe that with great power comes great responsibility, right? Thank you. Super or Spider-Man. Um, but it's true. Like, like, how are you guys using your platform? Like, um, I want to be someone that when I die someday, everyone says, man, he used his platform for good. Like he was blessed with this amazing platform to be able to, to influence people. But man, he influenced him for good. He inspired people. He, he helped people to want to be better. He helped people to live to their full potential. He helped people to transform their lives. He

helped people, um, you know, through charity and through, um, other things that to help other people. He inspired me to want to do that. You know, like I that's, that's the legacy I want to live. That's the platform that I want to, that I want to create. And so, um, I just want you guys to be thoughtful that to consciously think about that as you're building your platform, like as your platform grows, how are you going to use it? Cause I a hundred percent believe, um, that if you have good intentions with your platform and if you're using it in the right way, um, you know, God, the universe, whatever you want to say, whatever you guys call it for yourselves, we'll bless you and we'll, we'll multiply that. Um, and, um,

yeah, just make sure, cause it's a, it's a sacred responsibility we're all given. And so make sure you use it. Look at what Kyle Snyder did in, in a time when he could have been negative and he could have complained and he could have had a million excuses. And rightfully so, I would have been the one on that platform and be like, oh, well, he caught me. And like, you know, like it sucks. I'm gonna take him out next time and he's going down and blah, blah, blah, blah.

You know, instead he used it to glorify God and used it as a learning lesson for himself and used it as a way to help transform other people's thoughts and minds. Because some people, me included, I'm like sick to my stomach and ready to go like fly to Russia and try to beat this guy if he wasn't so tough. You know what I mean? But instead of being like, yes, let's get revenge. It's like, hey, God gives me wins and God gives me losses. I'm grateful for both because I learned from both.

Like that little message, like how many people that inspire, how, like, how does that shift your thought? Like, how does it shift my thoughts? my thoughts like oh my gosh like there's times all the time when i when i fail and i'm not typically thinking like okay what like god gave me this loss like how am i gonna learn from it right but that's how he looked at it and you use his platform to share that with other people because man now you look at now i'm sharing this we're gonna get you know 20 30 40 000 people will download this podcast episode listen to like that ripple effect of him in the moment using his platform for good. How many more people that affect? Okay. And so for you, it's the same thing. How are you using your platform? Use it for positive stuff. Don't use it for negative. Um, if you do that, you will be blessed and you will be able to change and affect

more people's lives. So there you go, guys. That's all I got. Appreciate you all. I got to hurry and get packed cause I am already behind the clock. I just had to drop this with you guys and share it because I was excited. Thanks so much for everything. All of you guys, you should just quit watching MMA, quit watching basketball, football, golf, NASCAR, and start watching wrestling. There's amazing stuff happening. Look at these role models. Finally, a sport with amazing role models.

Anyway, I'll leave it there. There are good role models in every sport, but the best ones are in wrestling. So, all right. Appreciate you guys. Have an amazing day. And those of you guys who will be at Phoenix, best ones are in wrestling. So I appreciate you guys. Have an amazing day. And those of you guys who will be at Phoenix, the traffic secrets event, I will see you soon. Oh, and if you got any value from this episode, please take a snapshot of it on your phone.

Go post on Facebook, Instagram, and tag me so I can see that you're listening and do hashtag marketing secrets. And if you're using those other platforms, Twitter, Pinterest, all those other things, feel free to do there too. I don't know how it works on those ones, but I'm sure it's the same thing. I appreciate you guys letting people know about this podcast and we'll talk soon. Want more Marketing Secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets and you can get your free copy at dot expertsecrets.com. And book number two is called Dotcom Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35

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