Marketing Secrets with Russell Brunson - How Do We Get CERTAINTY As Entrepreneurs?

Episode Date: February 28, 2022

In this episode, Russell and Alison answer the question "How do we get CERTAINTY as entrepreneurs?" Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing It sounds like Russell and Alison are creating an amazing atmosphere of encouragement and empowerment. Russell's analogy of stepping into the fire to gain certainty is powerful—it's through facing challenges head-on that we truly grow. And Alison's point about the importance of community in celebrating successes is spot on. Being surrounded by like-minded individuals who understand the journey and can offer support makes a huge difference. It's clear they're passionate about helping others succeed and providing a supportive environment for growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody, welcome back to the Marketing Secrets Podcast and we are getting to the end of the Q&As from the Ecom vs. Experts Smackdown. We've been so much fun. I should do more Q&As. Do you guys enjoy these? If so, let me know and we can try to do more of these live. I was nervous about doing them

and I had the time of my life doing them. So this next one is a really good question. The question is how do we get certainty as entrepreneurs? And you think about this, entrepreneurs are risk takers, right? Like by definition, we don't live in certainty. We are jumping off the cliff, trying to go crazy and do these different things.

But the certainty is also, it gives you the ability to move forward and to like, to be okay with the risking and trying. And so there's like this yin yang between those two things, right? Certainty and risk and entrepreneurship and like, how do they all work together? And so this was from a young entrepreneur who had just dropped out of college and was,

you know, taking the risk, but then like craving certainty and like, what do we do and how does it work? And so I hope that this question, um, helps any of you guys who are in that situation where you know, to, to be a successful entrepreneur, you have your risk taker, but you also need certainty in your life. Um, and between those two things, how do they, how do they all work together? So hope that this question helps you guys. And with that said, we'll keep the theme song. When we get back, we'll find out how to get certainty as an entrepreneur. So the big question is this.

How are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is in life, being called out to serve too many people, too many different dream customers? Oh, my gosh. Are you guys watching this face? Yeah.

What's up, dude? There he is. How are you doing? I've seen your comments come in like fire. So I'm so glad you got called to a hot seat. This is so fun. Can we turn his audio on? I want to hear him.

I was so enthralled in watching him. I forgot what the question was. If he unmutes himself, we can do it. Yeah, unmute yourself. We can hear you. Oh, my God, guys. This is like the second best day of my life. Wait, what's the first thing? So far enough. What was second best day of my life. Wait, what's the first thing?

I'm so far enough. What was the best day of your life? When I decided to drop out of uni, so university, and start my own business. Nice. Like six months ago, not telling anyone to do that. But yeah, I'm proud of it. I'm just proud of it. That's awesome.

So the question then, you feel like you're called to serve a whole bunch of people and you don't know who to serve first. Is that the question? Yeah, kind of. So the first part of the question is like, how do we get certainty as entrepreneurs? I mean, we are like risk takers and having certainty, I'm completely up for it. It's really hard, especially for me, dropping out, having everyone against me in this choice, but still being able to actually come up with something in a relatively short period of time.

And yeah, I mean, there's risk and there's certainty but they don't go together yeah so uh certainty doesn't come from like i'm gonna be certain certainty comes from like i'm a wrestler so for me like certainty came from me stepping out on the mat shaking the person's hand and going to war over and over and over and over again and guess what first few times i got beat up i got beat up up. I got beat up. I got beat up. And then I started getting better. I started getting better. And then I won and I won again. I won again. And then I lost again. And like, like certainty is crafted in the fire. Right. And so wanting to get certainty before you step into the fire is not going to happen because you got to step out and like, that guy wants to kill me.

I want to kill me. Like I stepped on that and here we go. And you get the certainty by stepping into the fire, shaking hands, and going for it. And so that's what's hard. Because there's a book in our church. It's called Faith Precedes the Miracle. You want the miracle, but you can't wait until I'm going to get the miracle eventually. No, faith precedes the miracle. You've got to have faith to take that step before the miracle shows up, before the certainty shows up. And so you have to go in there. And it's hard because it, ah, what's going to happen? What if I fail? What

if I, what? And then you might fail. You're probably going to fail. Most people's funnel, the first, the second, the third, the fourth fail. Mine did. Right. But it's like, okay, I believe in the process. I believe in the path. I believe in my calling. Therefore I'm going to step out there and I'm gonna get beat up. And then I'm gonna step out there again and get beat up, step out there again and get beat up and keep doing it over and over and over again until you start winning. And that's when certainty starts coming. That's when you start feeling comfortable and it keeps growing. Like me seven years ago, I thought I had certainty, right? My very first funnel hacking lab, I thought I had certainty, right? I look back now at that little kid who

was like, what were you doing on stage teaching people about stuff? You're an idiot back then, right? And so my certainty gets better and it gets better because I keep going into the fire and into the fire and it gets stronger and get stronger and stronger and stronger and so just knowing right now six months ago you probably more certainty now you did six months ago because now you stepped out in there right okay and six months now it's gonna be better it's gonna be better but it's just continuing to step into the fire to go out there and go for the next match the next opponent the next person and every time you do it win lose or, or draw, that's how you build and how you forge your certainty. It's like I bought the Outwitting the Devil book yesterday, and I read it all.

And I find myself going on the faith path, but having on my shoulder a download of fear. And it's like, oh, gosh, what am I going to do now? Yeah. And what if I cannot pay am I going to do now? Yeah. What if I cannot pay the rent this month? Wow. Yeah. So, okay, this is good. Yeah.

Because those are real fears. I had a friend who was a chiropractor, and he had spent his entire, you know, however many years ago in a chiropractic school. And then he opened a practice, and he bought all the equipment and all the stuff, right? And he started launching the practice, and then nobody showed up. He kept trying and kept trying and trying and over like, I don't know, however many months and then a year, it got worse and worse to the point where he was down to the bottom. And I still remember because it was like 11 o'clock at night, he called me, woke me up. He's like, dude, I need some help. I'm like, wait, it's like my company's failing. I'm going to declare bankruptcy. And he's like freaking out. He's like, come and help me. Like I need,

I need one of your marketing secrets. And I was like, oh, okay. Like, so I get up, I got my clothes on. I drive to his practice. We sit down and he tells me like all this stuff. And again, he's waiting for me to be like, give him like, here's the nuggets, send this email to your list and you will magically be rich. And I told him, I was like, dude, I got nothing for you except for this. I was like, what is the worst case scenario? Like worst case happens. What is it? And he's like, I don't know. I'm like, you have to face that. You have to face that fear in the face and you have to become okay with it. If you can't become okay with the first case scenario, you're going to have it. And you know, it's the monkey on your back is there, but you're like trying to face it.

But you always have this fear of it being there. And because of that, it's going to keep you from like taking the steps you need to take. You got to be able to look at the worst case scenario and become completely okay with that. I said, so what's the worst case scenario? He's like, worst case scenario. I had to declare bankruptcy. I'm like, cool. And why would that be so bad? He's like, cause then I lose my house. I'm like, cool. And why would that be so bad? He's like, cause then I

lose my house. I'm like, okay. And then what would you move to? He's like another house. I'm like, okay. And then what would happen? Like what? Like, well, my, my in-laws would think I was a failure to the daughter. I'm like, okay. Like, are you okay with that? Like, well, I guess that's okay. And then what else? So he looks at all the worst case scenario on my case. So if everything fails, like that's, what's going to happen. You're going to, you're going to lose your house. You're gonna have to move out. Your in-laws might think that you're a failure for a little bit, but then you have a chance to rebuild. I'm like, can you be okay with those things? And it took us a while until he was like, okay, like I can, I can, I think I can do that. And I was like, okay, now

you have the ability to move forward. And that was it. And then I, I left the next day he came out and he's like, I was able to now start making good decisions and step forward because if, if I failed, I was okay with that. And that's the key. It's interesting. Um, have you seen, sorry,

Batman reference? Um, have you seen the third of the, of the Batman series where he's fighting Bane? So remember he breaks his back, puts him in this pit and he's down in the pit and he's getting the heel up and like no one's ever escaped this pit, right?

It's like climb up this thing to get out of this pit and it's almost impossible. And what they do is they tie a rope around their waist and they go and they try to jump out of the cliff to get out. Right. And, uh, there's rumors that one person ever, ever escaped from this pit. Right. And then we're talking about the rumors. And finally this old guy tells Batman, it's like the only person that ever escaped from the pit was a little kid. And they did it because they didn't put the rope around their waist. And so Batman said, and the guy said, the problem is that they have this rope around the waist. And so they're jumping, knowing that like, I've got the safety net, right? We talked about burning the bridges. Like I have this rope that's going to keep me here. And so they,

they kept jumping, but because they have the rope, they know that I'm okay. And they, they don't go hard enough. And so Batman decides, okay, I got to do this. He cuts the rope off, climbs up freestyle and then leaps. And this time he's like, my life depends on this. I have nothing holding me back. I've got nothing like worst case scenario, I'm dead and I'm okay with that. Let's go for it. And he jumps, catches the thing, gets it out, escapes, saves the world, saves Gotham and he's Batman. So, um, but the moral of that is, is that rope.

If we have this rope that's holding us back, we're not going to take the leap we need to do. So we've got to stop, look back and say, I'm okay with that. Okay. I've had three or four times in my business career that have been ups and downs. And when the downs are happening is when I started freezing up and it was me getting very clear with myself saying, okay, worst case scenario that happens. Can I, am I okay with that? Can I deal with that? If that happens, what's what's my life can look like when you look at

it? You're like, Oh, it's actually not that bad. Like, yeah, it'll be annoying, embarrassing, but like, it's really not that bad. I'm not dying. Like, okay, cool. I can deal with that. Okay. Now rope's gone. I can jump and now you have a chance to do it. And maybe you do fail. Maybe you do go bankrupt. That's okay. It happens. That's the greatest thing about this country is the bankruptcy laws. Like the founding fathers who I believe were inspired from God gave us these rules saying like worst case scenario, you lose everything. It's not like you get thrown in jail for the rest of your life. You have a chance to reset and start over, right? Most entrepreneurs know who have been successful, gone bankrupt, bankrupt at least once, most of them multiple

times. Like it's not the end of the world. So become okay with the worst case scenario and then go out there and live your calling, live your mission, jump without a rope and have some success. So that'd be my recommendation. I don't know if you want to add anything to that, but yeah, that was really, really good. One thing that I've seen entrepreneurs do and I do it all the time is I think I need to be here when I actually just need to take that first step. So you were talking about you have a lot of different things that you want to do and you don't know what you want to do. So you're trying to figure out how to put them all into one thing and it's overwhelming, right? I believe that God only gives me a half step. I don't even get a full step. I get a half step

to see. He's just saying, will she take it? Will she take it? When I started e-commerce, if I would have seen this big vision of me standing on stage with Russell Brunson, I wouldn't have started. My brain could not handle that. So I wasn't given this big, huge dream. Mine was just a half step at a half step. And that helped me to create the clarity of where I needed to go. And as I look back over it, I'm so glad it was just given to me step by step, half step by half step, because if I would have gone out sprinting and I'm sprinting in the wrong

direction, that's a heck of a lot more of a boat change or a run change, right? Then if I just step into a little bit out of time and somehow, sometimes actually a lot of times I know entrepreneurs, they're just given a little bit, a little bit of faith. Are you going to take that faith? Are you going to take that faith? And then our mind just becomes more clear. Did you think that you would ever be standing in front of 6,000 people on a stage?

My goal is make a thousand bucks a month. That would have, that was my entire goal. If I made a thousand bucks a month, I can keep wrestling. to get started. If I can make a thousand bucks a month, I can keep wrestling and my wife can keep working and I'll be able to... That was it. That was the grand vision when I got started. Mine was $200 a day. Nice. I think a little bit more than yours, but that was my vision.

She's more aspirational than me, but yeah. Does that help? Yeah, I guess. It's so much value here. I don't even know what to do with it right now so i'm probably going to watch this over and over and over and over again and yeah i just love you guys thank you so much i don't think you're gonna be able to sleep tonight no i didn't yesterday and for sure i'm not going to do it tonight as well

so cool this is like the most i don't know it for sure I'm not going to do it tonight as well. So cool. This is like the most – I don't know. It's funny. I remember going to business conferences back in the day and I was in these rooms that are stuffy rooms. Everyone is like – and I'm looking back like freaking out. Like this is amazing. Why are people not more excited? So I remember I started doing this.

I'm like I want to make business exciting because it is. It's like this is the coolest stuff in the world. The chance for you to talk about it and play with it. But when all is said and done, I had this conversation last week with my team like we're sitting there we're stressed about something and everything i kind of stopped every minute i said you guys only understand like this is just a game like we put on like this is life or death i don't know it's like no no this is just a game like we're gonna die eventually right now we've got this like window of you know 10 20 30 40 years who knows how long and like

we're occupying our brains and trying to like make ourselves productive and help people along the way but like this is just a game none of it actually matters so it's like when you look at that point it's like this is a game i'm playing i'm gonna figure it out i'm gonna like it starts becoming more fun and more free as opposed to like oh i gotta figure this out people get so rigid and stiff and then they're too scared to do anything it's like no like look at it differently and it becomes fun it becomes exciting and like now it's not like um i tried something i failed it's like i tried something and i learned yeah right. I remember I had this call with Tom Bilyeu, who Tom is one of the most brilliant people I've ever met. Um, and we're talking about identities and about like, uh, identities. And he said, he said that all of us have an identity. And a lot of times we have to

shift our identity, right? Like when you guys come into our world, you're trying to shift your identity to be becoming a funnel hacker and entrepreneur. Like, but he said, sometimes we create identities for ourself that are very, very limiting. Right. Um, where like you may have an identity, like I'm a world-class wrestler. I'm the best entrepreneur in the world. This is the identity I have. But then what happens is you create that identity and you hit it and something fails and that identity also, you're like, oh my gosh, like I'm a failure because I didn't live up to my identity. And Tom, so smart. He said that he said of all the identities you can have, there's one identity that trumps all the others. And he said, the identity is like, this is for him.

He's like, this is my identity is I take on the identity of the learner. He's like the learner. You can't mess it up because if I fail, I learned if I succeed, I learned like no matter what happens as a learner, like I have this ability to keep moving forward in life. There are all the ups and the downs because my identity is I'm a learner. So I'm looking for the learn. I'm looking for learning and failing, learning, looking for success, looking for everything. And it's like that way I never feel like a failure because I'm always learning.

And I was like, oh my gosh, that's such a cool, like a mind hack of like, how do I shift my identity? Like I'm a learner and you guys are obviously learners are here, but this is like the path and the process is like, like, like that's the, that's the key. The identity that trumps all others is the learner. So anyway, I thought it was a cool nugget from Tom that I keep thinking about in my head over and over and over again, because I get in that sometimes where I'm like, I'm this and this. And then something happens. And they're like, man, when you think that you're whatever and you fail, like for me a long time, I was like, I'm going to be an Olympic wrestler. I'm going to be like, that was my goal.

And I didn't hit it. It was like, oh, my gosh, I failed. I'm a failure. And also the darkness that comes with that is unbearable, right? Because it's like I spent my whole life on this mission and I failed. And it's just coming back to like shifting of like, I'm going to be the learner, man, it opens up everything. And anyway, it's pretty powerful. And don't you think if you just sat with that thought on your own, it would have destroyed you.

But because of the community that you have around you, the, what you've built around you, they're like, dude, Russell, no, like, look at all this kind of stuff, right? We are meant to be in a community. We are meant to support each other. The lone world is, I don't want to be alone. There's a reason why we love talking to each other, where we connect with certain people. It's because we lift each other up in the darkest moments. And then we get to celebrate the heck out of each other in our highest moments. And Russell and I were talking about this. We talk about this all the time. But when we hit these amazing successes, I'll be like, Russell! And he's like, Russell! But if I go

tell some of my friends who don't understand the business world, they don't understand what we've gone through. And it's not so much a celebration. I love when I get to celebrate with Russell. I love to hear when our students succeed. That's so fun. We just forget to celebrate along the way. And that's something that we really, come on, share your celebrations. That was one of the weirdest things I thought that I found when I got into this business, started in success. Like I thought that as I had more success, everyone's going to celebrate that like in my personal life. And it's the opposite. I'd have success and i'd go tell my friends my family people around me and they were like ah because for them it's like you're growing you're changing you're evolving and they're like oh like don't

like stay back here and so like they don't do it consciously i don't think they do it viciously but man they say things they throw things out where like they don't like it feels uncomfortable for them to see you grow and that's why i think one of the big reasons why i would say entrepreneurship is like the loneliest job in the world because most of us like, like, unless you're in a family of entrepreneurs, it's different. But if you're not like, usually it's probably just you. For me, it was just me. I didn't, my, my wife was an entrepreneur. Like people around me weren't like, it was me in my, in my wife and I's first little

apartment on a computer by myself. Like I had this vision, I had this dream, like, and it wasn't until I got into a community of other people. I was like, oh my gosh, first off, I'm not weird. Like there's other people like me. But second off, like when I had successes, none of them were like, like, Oh, like, you know, like there wasn't ever that, that weirdness. It was always just like, Oh my gosh, that's so cool. Cause it was inspiring to them. They wanted to keep moving, moving up with it. And I think that's one of the biggest

things is understanding that like, like getting around the right people, it shifts your mindset, shifts your beliefs, gets you the permission to celebrate. We're now like celebration, like having these successes isn't a bad thing. It's not weird. It's like you said, it's like, yes, this is good. These are good, positive things. And so my goal is to get you guys to plug into this campfire as much as you can, right? Stay around where it's warm.

Everyone's in here like this is a community that's amazing. And so we've tried to build that. Again, the Funnel Hacker community is amazing. It's a huge community, but there's different levels of it, right? There's all these Funnel Hackers in the world. And then every year there's about 6,000 that come to Funnel Hacking Live. That circle's smaller and it's an amazing community. And inside of that, there's different levels of it, right? There's all these funnel hackers in the world. And then every year there's about 6,000 that come to funnel hacking live. That's circle

smaller and it's amazing community. And inside of that, there's about 600 that joined two CCX and that circle smaller and we're tighter with them inside. Now there's about a hundred in their circle. And from that, there's 15 inside of the category Kings. And so as you get closer and closer, the groups are smaller, the more intimate, some people that are more crazy. We call this program literally the 1% crazy because they're a little crazy, right? You're going after things that don't make any sense to the rest of the world, right? But you believe in them. We believe in them. And it's like that that's the power. And so getting in those communities, you have a chance to be around the people at each step,

right? You ever have conversations with people who are at the same level as you that, um, you know, like again, every level of the conversations are different, right? Two C6, there's certain conversations when you graduate from that, you get to comic Club, but we're now moving into Inner Circle, which there's different conversations we're having because we're at different problems, different things. Every opportunity you have creates new problems. And so right now, you guys are in a spot where this is the program you need. This is the thing that's going to get you to that next step, to the next tier.

It's going to give you the people, the coaches, the mentor, the direction to get you to the next step of the process. So I'm excited. I'm excited for you guys. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram,

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