Marketing Secrets with Russell Brunson - How I Made 3 Million Dollars In 90 Minutes...

Episode Date: February 27, 2018

A breakdown behind the scenes of everything that went into the 3 million dollars in 90 minutes from Grant Cardone's 10X event. On this episode Russell goes through a play by play of Grant Cardone's 10x event and how he was able to make 3 million dollars in just 90 minutes. He also answers 12 questions people have been asking since the event. Here are some of the awesome things you will hear on today's episode: What kinds of things Russell and his team did to prepare for the event so they would have the ability to sell to such a large crowd. How this offer differed from the offer he presented at last years 10x event. What Russell did to get in state before presenting onstage in front of almost 9,000 people. And find out the answers to the 12 questions everyone has been asking since the event took place. So listen here to hear the amazing tale of how Russell was able to make $3 million dollars in just 90 minutes. Transcript - https://marketingsecrets.com/blog/how-i-made-3-million-dollars-in-90-minutes Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome to the Marketing Secrets Podcast. Today I'm going to talk to you guys about how I made over $3 million in just 90 short minutes. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So unless you've been living under a rock, you've probably heard everybody talking about what happened last weekend, which was kind of crazy.

So, I had a chance to speak at Grant Cardone's 10X event, and yes, the rumors are true. We did my presentation, at the end I sold a special offer, and we sold over $3 million in sales. Not just contracts, but collected cash in the bank in just 90 short minutes. And I've got a ton of questions coming in from all over the place about how we did it why we did it and all sorts of craziness and so I just wanted to use this episode to kind of tell you the whole backstory and show you the actual process how we did it and then at the end I've got 12 questions that a lot of you guys are asking as well that I was gonna kind of cover and so that's kind of game plan so with that said I'll kind of jump back in

the back story so a couple years ago was the first time I ever heard about Grant Cardone, one of the guys that works for me, Randy Grizzle. He came to me and said something about Grant Cardone. I'm like, who's that? And he's like, he's this guy, and he showed me some videos. I was like, oh. So I became aware of him then and started following him

and just started seeing his stuff. And last year, so probably a year and a half ago, he decided he was going to launch an event. He called it the 10X Growth Con, and he launched this event. And I was not one of the speakers when they launched it. And as they. He called it the 10X Growth Con, and he launched this event. And I was not one of the speakers when they launched it. And as they started launching, it started getting bigger and bigger. And finally, one of my friends, Brian Post, he reached out to me and said,

hey, you should really speak at this event. It's going to be a big deal. And I'm like, I don't have time to speak at events anymore, as much as I would love to. And he's like, no, this is one I think it'd be worth for you to do. So he introduced me to somebody over there. And next thing we knew, I was on the page as one of the speakers. And I didn't know Grant Cardone at the time. He didn't know me. In fact, we had a call before the event to find out what I was going to talk about. And I kind of told him and

he's like, well, I want you to, I still remember he was like, you know, I've had other people like internet guys try to sell stuff and you know, they're not very good at it. In fact, when you go out there, just go and tell them the price first and just talk about it and people will buy. And I was like, you know, you guys know my backstory, I've been doing this for a long time, for over a decade, and I've spoken on stage a lot, I know the process, and I was like, well this is the way I wanna do it, and they're like, no, no, just do it our way,

and it'll work, and I was like, okay. And in my head I was like, no, I'm doing it my way. I know it works, but I didn't wanna be weird on their first relationship or first call, so I was like, okay. So we went to that event, I think there was, I can't remember how many people, it was either 2,200 or 2,800.

I don't remember the exact numbers. But we got there, and we showed up. Dave Woodard and I showed up. We had a big box full of order forms, and we asked them, so okay, when I speak tomorrow, I need a couple sales tables. I need staff to help man the tables and to close sales. And they were like, why would you do that?

We don't have staff for you. And I was like, this is how it works. And they didn't have any respect for me at the time. They'd never seen me close or sell. And so I couldn't get them to even give me literally a table to sell from. And so I'm like, okay, well, this is how we sell. So luckily, Alex and Layla Hermosi, who are Inner Circle members and two Comic Club winners and soon-to-be eight-figure award winners, they were in the audience as well.

And I said, hey, can you guys help us close sales? And they're like, sure, where's the table? I'm like, there's no table here. So there's like three exit doors. So Dave was at one door with a box of applications and a handful of pens we bought at Staples the night before, and so was Alex and Layla. And so when I did my whole thing, and I did my close,

and people started running to the sides to sign up, and Dave and Alex and Layla are pulling order forms out of a box, trying to sign up people. And in a short 30 minute window there, they were able to close just shy of a million dollars in sales. I don't remember exactly what it was, but I know it was almost a million, but not quite in sales in this thing. And I remember telling them afterwards, cause I got off stage and Grant Cardone came up to me and first time we actually met in person, he was like, I never seen something like that

before. I'm like, what? He's like, I've never seen a table rush like that. People are running to the side to buy your stuff. I was like, yeah, I kinda told you guys that, but nobody believed me. Anyway, and I was like, that's how the process works. And anyway, I remember afterwards,

he was like, I want you to show me how to do that. So if you watch some of the interviews he'd done with me afterwards, it was always about that. Like, I'd never seen someone do that before. Like, that was the coolest thing in the world. And anyway, so about a month or so later, they called me on the phone. And they're like, hey, we're thinking about doing another event. This time we're going to try to get about 9,000 people at it.

Do you want to speak at it? And I was like, well, first off, I don't think that's possible to get 9,000 people to the event. But, you know, the last event was so good. I think we could, you know, if you do it again, I'm more than willing to come. So I more willing to come to the cool he's like you're gonna be our big money speaker and they put me on the thing and they started promoting this thing for like the next year and lo and behold despite like my skepticism they had 9,000 people in the room like it was crazy it was in Vegas in the Mandalay Bay in the huge arena that you know I know they do boxing matches there they

do concerts there like It was crazy. And so they filled it out. So probably about a month and a half, two months ago, we did a call from before the event. They're like, okay, this is what's happening. You know, we're going to, you know, I think they had sold 8,500 tickets at the time. They're like, we're going to have all 9,000 sold.

And I was like, oh, crap. And so we started talking about how to do the sales process. And they're like, okay, what's going to happen? We're going to have an app on the phone. So you just get up and tell everyone to buy on the app. And that's how you'll do your table rush. I was like, no, that'll kill all the momentum. And they're like, no, that's how it works.

I'm like, no, please, please do not list me on the app. And they didn't. All the other speakers were in the app with their price points. They just click a button to buy. I'm like, please don't put me in the app. The whole social psychology of selling happens. People stand up and they're all running to go buy something. Please don't take that away from me, please.

So they agreed to not put me in the thing and then I was like, okay, we need tables. How is it going to work? This arena, there's three levels. Bottom floor, first floor, second floor, third floor. And then it's like this huge, it's like a big basketball arena, right? And so it's like there's people

that can go all around the whole thing and they're like, how are you going to do this? I's like, there's people that can go all around the whole thing and they're like, how are you going to do this? I'm like, I don't know. Let's, let's brainstorm this. We spent the next couple of weeks kind of brainstorm out this process. Um, and so, uh, obviously I wanted to go and prepare, but the biggest problem is like, I can't just be like, run to the back of the room and sign up.

Cause I'm like, run to the back of the room, unless you're on the second or third floor, fourth floor, you know, second floor. Then you got to run up the stairs and run halfway around the hallway to the other, you know, and it's just, oh, so stressed out. Like, how are we gonna make this work? And so as I was planning this, I was talking to a lot of people and one really good idea that I got from Brendan Bouchard, some of you guys know Brendan. He told me he spoke at a big event like that one time and said what he did is he, he said afterwards, people always want to get pictures with you, which is true. I was like stuck in the casinos and the elevators and everywhere. People trying to get pictures with you, which is true. I was stuck in the casinos and the elevators and everywhere.

People were trying to get pictures with me. He said that what he did is he put up a picture booth right next to the sales table. He said, anyone who signs up today, you can get a picture with me so you can have it. He said what happened is a bunch of people ran over to buy and they get in line. It took an hour or so to do these pictures. Everyone's seeing this big line of people. Some more people are coming over and coming over. He says, you just have a bill to keep closing from social proof for like an hour or so afterwards.

And I was like, that's a really cool idea. So I decided to take that idea and a bunch of other ones. And, um, this is kind of how we choreographed it. So the first thing you should know from set is from stage selling. One of the biggest things you don't want people to do is like when you're about to make your offers to hand out order forms, people always do this and it drives me crazy. They each other pitch and they're like, all right, everyone hand out the order forms. Everyone starts handing out the order forms. Also, everyone's like looking at each other, getting the order forms and handing it. They're reading the thing. They stop focusing on the speaker. When I stopped handing out order forms, my sales rate dramatically shot up. So I have a rule that's like never hand out order forms ever.

Make them go to the back of the room to get the order form. Therefore, it creates the table rush to the back. But the problem we had this way is, first off, if we wanted to have an order forms, we couldn't because there's 9,000 seats. That's impossible. Second thing is, because there's like tables on like different levels and things like that, like, it's just like,

it would have been a nightmare. Like even as I'll get to in a minute, like it took about three hours to process, just get people to fill out the order forms because it was so, so many people. So I was like, we need to figure out a way to get order forms in their hands without them knowing there's an order form because if they have an order form it's gonna kill the sales and so I was like how we can do this and also we had this idea for the sneak attack so let me show you what the sneak

attack is those who are watching this live if you if you're hearing it you want to see go to marketingsecrets.com and you can actually see the video this let me explaining this right now if you listen to podcast so just kind of walk through with me so first thing is that, what if we gave them all packets? This is the packet right here. I was like, inside this packet, we were going to have two things. Number one is the order form, because this is what they need to have to fill out. And I'm going to have as little detail as possible on the order form, just enough to know what they're getting, and then, you know, have the ability for them to fill it out. So this is the order form.

I'm like, I want this on everyone's chair, but I don't want them to see an order form. And second thing is like, most people aren't going to to see an order form. And second thing is, most people aren't gonna have a pen. If I got 9,000 people potentially buying, there's no pen, so I need to sneak attack a pen into everyone's seat. So the goal is to sneak attack this order form and this pen into everybody's seat without them knowing that there's an order form there.

That's why we put in this really cool package that looks awesome, and inside of it, we put a couple things. Number one, we put in these really cool iBuild Funnel stickers, one that goes on your laptop, one that goes on your phone. So they get these, like here's a gift from Russell, reciprocity, right, here's this really cool sticker.

And then number two, we've given these cool pop sockets that go on the back of your phone that say Funnel Hacker. So I was able to do a couple things. One is I actually demoed how to use these during my presentation. Number two, they put these on the phone now, now they're part of our community, they're Funnel Hackers. So these two gifts that were there.

And then I had a note sheet for my presentation. So I get out the sheet here. You can open it up and you can take notes of what we're talking about. So all of these three things, the whole goal of these is to be so cool and exciting that people do not notice the fact that there's a sneaky little order form

and a pen inside the envelope. This is how we are Trojan horsing an order form into every single seat in the entire arena. And then we had the envelope and the the back was a big, huge sticker that said, Warning, do not open until Russell Brunson's presentation begins. That was on the back of the sticker. So that was the plan. We started getting these all printed, like 9,000 were printed and put together.

But then the problem happened is that we found out that the seats for the event, they don't lay flat. They pop up when people aren't sitting on them. So our envelopes wouldn't sit on their seats because they would pop up and they'd fall to the ground. So we're like, crap, now we gotta figure out a way to make sure that these packets actually stay on their desk. Then we went and ordered 9,000 of these bags,

say ClickFunnels on it, and then we put the packet inside the bags, then hung the bags on the chair. So then the next question's like, well how do we get 9,000 of these out to everybody? And so we had to figure out how to do it. So we ended up doing it the night before I spoke. Um, after the event was over, we, we, uh, I think we hired 10 or 15 different temp workers. Plus we had about 10 people from our team and they went out to every single chair and took the packet inside the envelope and hook it, hunk it on a chair and took about two and a half or three hours to get the

entire thing to blanket the entire audience, um, with the Trojan horse order forms wrapped up with a whole bunch of cool gifts and things like that, okay? So that was the thing. Then the way it was gonna happen is that after somebody decided to buy, they were going to run to, if they were in VIP, there was a VIP room at the table. If they were on the bottom floor, there was two tables in the back of the bottom floor and they were in anywhere

in the bowl around, they had to go section 118. So some people would run up the stairs and it was right there. Some people would run up the stairs and run clear around the whole thing and then what they would do is they would order, they would take the order form right here, they'd fill out the order form and then take it to someone on our team and then someone on our team would then hand them this packet right here, so it's Funnel Builder Secrets,

what they bought, then they could open this thing up and then a couple things inside of it, they'd pull it out and number one is here's the thing that shows them how to claim what they just purchased, so it shows them how to go online, what's going to happen, and how we're going to text them their login, and if they have any issues, their support issues. Number two is there's a letter to their business partner,

their spouse, explaining what they just bought so that when they get home, they're not like, why did you spend this money? And then number three was a golden ticket that said you can come get a picture with Russell. So they were handed this packet back. They were supposed to rip this open, grab the golden ticket out, and then run up to 118, that said you can come get a picture with russell so they were handed this packet back they're supposed to rip this open grab the golden ticket out and then run up to 118 to stand in line to get pictures with me and on top of that we give some other cool bonuses we gave them the funnel hacker cookbook if they brought this to us and

we also gave them the expert secrets.com secrets audio book that they could plug into air and listen to on the on the ride home so those are the two things we had created um to get them to buy so that was kind of the the game. So we went out there. The second thing is that I was going to do my presentation, but the problem is that everybody at the year before had seen my presentation. We'd signed up, I think 450, almost 500 people the year before in 1997. And then over the last 12 months, Grant has been promoting that presentation like crazy. So I think like half a million people have seen that presentation through him and his audience. We sold a lot of ClickFunnels because of it. Thank you, Grant. We love you. Um, but I was like, I can't get the exact same presentation

to the same audience who's pretty much already seen this thing, but I needed to give the same framework of the presentation because the framework is what sells ClickFunnels, which has been proven to sell ClickFunnels. And I couldn't make the same offer because, because we were charging more. First off, we're charging $3,000. And then number two, um, uh, not only charging $3,000, we were charging more. First off, we're charging $3,000. And then number two, not only charging $3,000, we were trying, obviously I needed to create a better offer because I wanted everyone who bought last year to buy again and a bunch of other things. And so that was some of the groundwork. So why do we raise the price to $3,000? Why? A bunch of reasons. Number one is my goal was, when we first started this, my goal was to make $3 million in an hour and a half.

And this is the reason why. When you do an event like this, 50% of what you sell goes to the person who's hosting the event. You keep the other 50%. And so my goal was to try to make, I wanted to net a million dollars an hour. That way if somebody ever asked me

how much I charge an hour, I could be like, well, it's a million dollars an hour. So that was kind of my selfish reason why I wanted, that was my goal. So I was like, hey, if 9,000 people, if we can close one out of nine at 3,000 bucks a piece, that'd be $3 million, which means I netted a million dollars an hour for an hour and a half, which would be really, really cool. So that was the goal going into it. And so because of that, I took my framework, my presentation, and I retweaked it, rechanged it as

you, you know, but the structure was still the same. I customized it very specific to their audience because I know who their audience is now. I know what they're looking for, the types of businesses they have, what their major concerns were. So we crafted the presentation to speak directly to them and then we made the offer better. We added a bunch more cool things. We added funnel scripts for a year. We had traffic secrets, a bunch of other cool things. And so the presentation was similar to ones I've done in the past, but it was definitely upgraded for this event. And so I got on stage, excuse me, it's crazy. We got there, I was similar to ones I've done in the past, but it was definitely upgraded for this event. And so I got on stage.

Excuse me, it was crazy. We got there. I was supposed to speak the second day, and I was supposed to speak right after him. We got there, and Grant's voice was gone. Grant can't speak, so you're up right now. I'm like, oh, I'm not ready for this. And so we had to kind of scramble, get everything together. And they introduced me.

I came on stage and did my presentation. And at the end of the presentation, I sold. And from that, we had over $3 million collected from the presentation. And we're still, I think we have another probably half a million or so in declines we're going through right now. But all said and done, it's going to be somewhere between $3.5 to $4 million. But for simplicity's sake, we made at least more than three million dollars in 90 minutes, which means I netted more than a million dollars an hour for an hour and a half of my time,

which was amazing. And it was cool. So that's kind of behind the scenes, some of the tricks and the things that we did to make sure that that actually worked. I hope I, I'm sure I missed some things. Oh, yeah, and so after I did my whole presentation, we closed.

It was crazy. They took me. They had security guards. The security guard took me back. And people were running to all the different places, right? Like I see people running to the VIP table. I saw people running to the back table. People running up the stairs.

And it was weird because typically when I get a table rush, you're just in a smaller room and you hear the hustle and the bustle. And so it's really, really loud. A lot of times the fact I do a table rush, I get so loud in the room during the table rush I can't even finish my presentation whereas this one because the the stadium was so big I heard a lot of rustling but it would didn't get loud it was kind of weird thing I'm like I have no idea people actually buying it's

kind of nervous so I ended later when I went off stage and then security guards took me the bathroom got me drink and then took me back up to where the picture booth was that and I got to the picture, I walked through the door and I look out there and I see this section that had all these like stanchions, I think this is called, where people weave back and forth. And about five or six levels deep were all these people as far both directions as I could see.

And people told me later that the line literally wrapped around the entire arena. I stood there and people come in, shake their hands, take a picture, next person, next person, next person. And it took like three and a half or four hours with the pictures over, I don't know, 1,000, 1,200 people, whatever it was, picture after picture after picture. I remember my face being really sore when I got married on my wedding night. This was like that, but way worse, way longer, just the perma smile. It was crazy. And it was awesome. And then we went back home or went

back to the hotel that night, went to the room, and we had eight or nine people sitting there trying to process all the transactions as fast as they could, which was really cool as well. Just seeing these huge stacks of order forms and seeing our whole team go through processing orders. And then what happened is by the time it was done, we processed, I think we had in the bank like 2.4 million, but there was like 800 plus thousand dollars of failed credit card payments. So next morning we sent an email

and we also texted everybody whose credit card failed to come back to the table. So by the time I woke up in the morning, I came down, the booth, the 10X booth was there and there was a line of people, four or five people deep, like wrapping through stanchions, like a big line of probably, I don't know,

50 to 60 people in line getting their credit cards updated and then uh and then we texted Grant and his team and said hey you know this was awesome I'm like I think I could push people over the edge um you know this is a group full of sales people like they probably want to learn how to sell what if I did a special one day event where I showed them how to sell the way that I just sold and if you can give me 10 minutes, I think I can close another, who knows, worth of people. And so they agreed. So let me get back on stage next day for about 10 minutes, come up there and basically tell everyone, Hey, yep, we did $3 million in sales. If you guys want to see what we did, um, everyone who already

signed up, congratulations, you get this for free. I'm doing a one day workshop. I'm going to walk you through how we do our presentation. And then for those who didn't, um, now's the time pushing you over the edge, stand up right now, go get signed up, and you'll get this bonus as well. And apparently, we got about another $250,000, $300,000 in sales that came from that, from the double close. We nicknamed it the double close. So it was the second close on the second day, and it was really, really cool. And, yeah, I don't think I have anything else I want to share with you guys. So we did that.

We did the double close, and it was amazing, such a fun experience. So, all right, so with that said, there's 12 questions that Julie Storian pulled off of Facebook that people were asking me like crazy. I probably already answered some of these, but I'm gonna go through it anyway. And then she's probably gonna turn this

into a really cool blog post. So if you ever see a detailed breakdown of this with images and screenshots of all the cool stuff we talked about, it'll also be posted on the Marketing Secrets blog over at marketingsecrets.com. All right, so here we go. The title of these questions are the 10 questions everyone keeps asking about selling $3 million in 90 minutes, but it's actually 12 questions. So there we go. All right, question number one, how long did it take you to create your presentation? Great question. So the framework that I used was the framework for my Funnel Hacks presentation,

those who've been following me for the last three years. I did start a brand new slide deck over at slide number one. I went through and created all new slides. But I was taking a lot of sections from my other presentations and kind of bleeding them in. I started that Monday. I worked on it all day Monday and all day Tuesday. Let's see. is that right? Monday and Tuesday.

And then Wednesday I flew to go see Dean Graciosi. So Wednesday I was with him all day and then we flew from Boise, Arizona, spent all day there, then from there we flew there to back to our hotel in Vegas. So that night I spent some time. And then Thursday I spent probably half a day.

So probably total said and done, probably three full days on the presentation. If I was doing it from scratch, it would take a lot longer than that, obviously. Probably would take me about a week and a half to two weeks, but it's three days kind of reworking it and refiguring the whole thing out and getting it all to work. Number two, how'd you come up with such a great offer?

So, a couple things. First off, I've had my Funnel Hacks offer for a while, so I kind of know what that is, and I was just trying to make it better. So what are the things we can add to make this offer even better than it already is, if that's possible? And so that's kind of where we started at. It looks like my battery or camera here I'm using for this presentation is overheating, so I'm going to pause this really quick, let the battery cool down, and I'll be back

to answer question two through 12 here in a few seconds. Alright, I'm back, hopefully the camera won't overheat again, but during the break, James thought it would be a good idea if I showed you guys a stack of the order forms. For those who are watching the video, if you're listening to the podcast, go to marketingsecrets.com to check out this video. So here is a stack of all of the order forms

that were successfully processed so far. Each one of these counts as a $3,000 bill. So, yeah, that's, that's. That's a lot of $3,000. That's a lot of $3,000 bills. So, yes, this works. And as I'm starting this, somebody, well, it wasn't one of the questions here,

but I saw it as I was scrolling through Facebook before I clicked record. Somebody asking me where I made my presentation from. It's like, you guys, this is the perfect webinar script. If you haven't read the Expert Secrets book yet, literally, I just used the script that's in the Expert Secrets book. Oh, I have a problem with secrets.

I just tell everybody all my secrets. And so the presentation is literally word for word from the Expert Secrets book. Same one that I've been using and trying to get you all you guys to use as well. So there you go. All right. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this

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And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus.

And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25%

off, but then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams,

getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it'll change the working dynamics amongst everybody and help your company to grow. Back to the question. So question number two, how'd you come up with such a great offer?

So again, I just took our offer we've been using in the past and we tried to 10X it. The event name was 10X. I was like, I kept saying like, Grant told me to 10X the event. How can we make this better? So instead of giving like copyright and training, I gave them funnel scripts. Instead of just giving like traffic workshop, I gave them funnel scripts. Instead of just giving them like traffic workshop, I gave them traffic secrets. I did a call, I did a webinar blueprint

with Jason Fladlin last week before the event and one of the things he talked about was like when he tries to include bonuses, he's like first off, I tried to like get proof that the bonus is actually worth a lot. And so one of the bonuses was I gave people access to traffic secrets, which is John Reese's course on how to get traffic.

We bought the company from him, licensed all the company from him, licensed all the content from him. And so instead of me saying, hey, you get access to Traffic Secrets, I literally showed, here's all the wire transfers and all the money that I sent John Rhys to buy Traffic Secrets. I'm like, so to give you this bonus,

it cost me almost a million dollars to be able to give you this bonus. And people were just going crazy. Like, dude, you spent a million dollars and I gotta give you $3,000 for that, so it makes it really big. So example, if you're trying to create a bonus, one thing Jason said is really smart, he's like, I go and hire someone who's awesome at this thing

and I don't just, he's like, usually I can get it for free because instead, I go and I pay them and I'll wire them $10,000 or something so I can show people, I literally spent $10,000 for this interview and you guys get it for free as part of this course. So it just gives you a proof element, but anyway, that was kind of a cool thing. But that's kind of how we made the offer so great.

It's software. And if you look at it also, the way I structure my offers is like, when you invest in the Funnel Hacks training today, I'm gonna give you all this other stuff for free. So ClickFunnels became free. Traffic Secrets is free. Funnel Scripts is free.

All the other things are all free, free, free, free, free. The only thing they're paying for is the actual training. So that's kind of a cool way to structure it. And then again, I had the bonuses. We had the Funlacker cookbook and the audio book they got to leave with, which people love leaving events with stuff that they can show they actually invest in something, so they got the book,

they got the MP3 player. And then, what else, what else? Oh, and then the picture. Something they can only get right there is like you get a picture with me, so you can take that home, and that way you've got a picture you can use. And I told people to put it on their wall

as a reminder of the commitment they made, they're gonna 10X their business in the next 12 months. So those are some of the things for the offer. What are the things you do right before the presentation to stay focused? So for me, I still get nervous even with the smaller events. Usually I'm gonna be nervous about an hour or two before I get on stage. This one, I was nervous for like two and a half days

before I got on stage. I just had this nervous energy which wears you out. So part of that is to keep my energy up. So it was like eating really healthy, it was like making sure I'm trying to get sleep at night, trying to just keep energy up. In the morning when I'm getting ready, I was listening to music, trying to get myself in state.

And a lot of it for me is getting down there. Like I had to go the night before and actually stand on the stage. Like for some reason that calms my nerves and I see like, this is what it's going to look like and what the audience is going to look like. That was a big part for me. Um, and then when I got down there, it was just like, um, you know, I pray a lot during these nervous times. I'm praying a lot that I'm going to be able to serve the highest level that I'm going to be able to say the things that are going to inspire people and motivate people to actually change their life. And yes, a lot of praying.

And then when it gets really close, I jump around, I carry my energy out and try to get prepared and ready. And then they start calling your name and the next thing you know, you step out there. And for me, it's like on the stage, I see everybody, then all the nerves just kind of crash. And then it's like boom, into state and then you just go.

Hope that helps. Number four, what is the hardest thing about logistics of processing that many sales so quickly? So I kinda talked about that, the fact nobody had pens, there's nowhere to send people the order forms, and so kinda what we did with those packets and the sneak attack, the Trojan horse order forms and pens, that was the biggest part to get to work,

and they didn't have enough people to take orders. We literally had people there over an hour-long line just to be able to take people's money, which I felt bad for the next three or four speakers because literally people were out in the hallway either buying or they were watching this whole circus that was happening out there, this huge line. So it was pretty cool. I don't know if I had you prepare your team, enter your company for this event. It was a big, a lot of preparation. Ahead of time, we had pre-meetings explaining the process. When we got there, we showed everyone, okay,

here's the tables are happening. here's what you gotta be doing. Here's, you know, when you get this you gotta return this. And for the most part it worked really good. We had some temp workers there who didn't pay attention very well, they kinda messed some things up. But for the most part it ran really flawlessly, which is good. Number six, how has it been since the event?

It's been crazy. I was in Vegas for another day and a half afterwards just processing orders and getting stuff done. And it was tough, man. I remember in the morning I needed to get some water. So there's a little shop where you can buy stuff right next to the elevator. So I jumped in the elevator, just came down,

went to buy some waters. And I got stuck out there for 25 minutes taking pictures with people. And I'm in my jammies, my hair's all messed up, I'm tired. I'm like, I just tried to get some water for my wife and I. And someone came to me like, you buy your own water and the only multi-millionaire I know who buys their own water that was kind of funny that was kind of crazy and then um we needed to get b-roll though so pardon me

like we made three million dollars this presentation I'm gonna make a lot more than three of me telling the story this presentation and you'll see some stuff coming out over the next few months of how we're gonna keep this, the momentum going. But part of it's telling the story. I had three of my video guys there capturing stuff, and one of them, Dan Usher, he's making a promo video for the bonus I gave people at the FunWalking Live event.

So anyway, you guys will see that here in the near future. But one of the things that he wanted, he's like, I want an aerial shoting Live event. So anyway, you guys will see that here in the near future. But one of the things that he wanted, he's like, I want an aerial shot of the event. But he's like, you can't fly a quadcopter around Mandalay Bay. And so he went and rented a helicopter. One of the helicopters, there's no doors on it. And then we got to go in the helicopter and they harnessed us to the helicopter. And then we flew at night past Mandalay Bay. And I got to hang out of the helicopter looking back at him as he's filming me for a three second B-roll shot that we're gonna use

in the promotional video. So we did a lot of fun stuff like that. And then we got to take my wife shopping to go get some clothes and myself shopping as well to go get clothes for Photobacking Live. Stuff like that which was kind of cool. And then after that I went to Michael Jackson show which was really cool as well.

And it was a good time. It was a good time. It was hard to walk through the halls afterwards. It was just getting bombarded by everyone who wanted to take pictures. And it was just tough because I want to give everyone the chance. And I was like, if you bought, you got your picture. So that was your shot. And anyway, it was just, I feel so bad telling people no.

And I tell a lot of people no. And it was just, it was tough. But other than that, it's been crazy. It's fun watching on Facebook because everyone's talking about it. Apparently traffic conversion events happen right now and I'm not there but a bunch of my team's there and they said that it's the talk of the whole event. Everybody's talking about it. Which I've been getting texts and Voxers

and Facebook messengers from people all over the place that are messaging about it. So it's kind of fun to just that it was that big of a deal that people know about it. Number seven, what's one piece of advice you give someone about self from stage or from a webinar? Study this book. I spent a year of my life writing this book

so you know exactly what to say, how to say it, where to say it, and then go watch all my webinars. Even if you're not gonna buy my stuff, watch to learn the process, learn the energy level, all those kind of things you need to be able to produce a webinar and to do it. Yeah, model it, model, model, model. One of my friends who now has got a career

writing webinars for people, he told me, he's like, I've watched your FunnelX webinar at least 100 times. And I'm like, people are doing webinars, and I'm like, have you watched mine? And they're like, no, I haven't seen it yet. Like, are you kidding me? Do your homework.

Anyway, there you go. See how I pitch, why I pitch. See my tonality, my voice patterns, how I do the stack and the close and how I create urgency and scarcity, how I pitch, why I pitch, see my tonality, my voice patterns, how I do the stack and the close and how I create urgency and scarcity, how I'm answering questions. All those things are keys to it. So you can read it in the book,

but then go watch it to understand it. Number eight, why did you have people do manual orders instead of digital? Okay, again, everyone else who sold at the event had people pull out their phones and click on the app to buy the product. Couple things, number one, when we were in the venue, the app had no internet access. People that were doing that, the sales actually didn't go through.

So a lot of their speakers were like, okay, well, when you leave the event, go and find it. Number two is half of selling is like the social pressure and the psychology behind like social proof that this is actually real. So it's like people pulling out their phone and buying. Nobody knows who else is buying people are running up and they're running someone they see a line that wraps around the arena they see it all this energy excitement and momentum that I don't know what the exact that is but like everyone else gets it so it must be something I need to be part of as well so causes a social situation to you as well so that's why we did the old

school way once I have what was number nine what was the incentive for them to wait in that long line during the table rush it was to be able to come get a old school way. Um, what incentive, uh, what was number nine? What was the incentive for them to wait in that long line during the table rush? Um, it was to be able to come and get a picture with me, um, which may seem like a dumb little thing, but, um, it's important to people. Like, um, I just know that every time I walked through the hallway before and after I was getting mugged by people who wanted their picture with me, which is funny for my wife. She's like, why do people want their picture with you? I'm like, I have no idea. Uh, it doesn't make sense to me either. But, um, that was a big thing that people, people want that and it you. I'm like, I have no idea. It doesn't make sense to me either, but that was a big thing,

that people want that, and it gives them something tangible. So that was a big part of it. Plus, when they sat in line, they got the physical Funnel Hacker cookbook and the MP3 player, so it just gives them something tangible as well. And it gives people to meet you.

If someone buys from you, invests from you, they want to meet you, and they want to shake your hand, and to have a picture with you means the world to them. Number 10, do you feel different now that you've broken another huge record? Honestly, no, I feel exactly the same.

My goal now is just not to let my head get too big. But definitely to leverage it, to grow ClickFunnels even further. So, like I said earlier, like three million dollars in 90 minutes is cool, but the 30 million dollars we generate in the next 12 months because of this, because the story is more important.

And that's what's gonna happen next. And that's when most people give up. Most people do the first thing and then they stop. We do the first thing and then you will watch. Watch over the next three or four months is how I leverage this. You will definitely see it. And number 11, does Grant Cardone get any kickbacks

since it was his event? Yes, you split the proceeds of your sales 50-50 with the event promoter. They're the ones who did all the hard work to get the people in the room. So they get half of the profits and it's totally, totally, totally worth it. And number 12, is there anything you'd do differently?

Maybe, but I don't know yet. You know, I think, I think overall we executed pretty well. We thought a lot through it and it worked really, really well. I think my, my double close, my second presentation, I probably would have choreographed that one a little better. Maybe get some slides and some things. I just kind of went there and just kind of talked. So I probably would have choreographed that a little bit differently. But for the most part, really, really happy with how it all went. And yeah. So there you go, guys. That was what happened at 10X event. That's how I made a million dollars in 90 minutes. It was tons of fun. Look out in the near future as I tell this story more and I'm kind of walking you guys through the details. We will have an offer coming out that's going to share all the information from behind the scenes going through slide by slide, minute by minute of my presentation.

That will all be coming soon. Make sure you keep listening to the podcast to find out when that's coming out. With that said, thank you guys so much. If you want to see the video of this or read the transcripts, go to marketingsecrets.com. You can read it all there. Appreciate you guys, and we'll talk to you guys all again soon. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company?

If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.