Marketing Secrets with Russell Brunson - How I Prep For FHL

Episode Date: January 15, 2020

Behind the scenes look at how I create 8 presentations in less than two weeks. On this episode Russell shares how he prepares for Funnel Hacking Live, and what kind of work goes into each presentation, including: How he organizes each presentation inside Google Drive. How he makes each slide, and who makes it look so pretty. And how he gets it all done in just 2 weeks time. So listen now to find out all that goes into each of the 8 FHL presentations that Russell will be doing this year. Transcript - https://marketingsecrets.com/blog/276-how-i-prep-for-fhl Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm driving home. I'm dropping my kids off in the snow and everybody's driving so slow. I thought we should, we should talk. So with that said, it's Cube theme song and we will be right back. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. secrets. All right. So last week we were on the two comic club cruise, um, which was so much fun.

Um, you should come next year if you didn't come for some reason. Um, everyone should be there, but it was amazing. We had like 350 funnel hackers, uh, out on the sea for a week, locked on a boat. So I was locked in a boat with a whole bunch of people and we had so much fun. I tried to put on my extroverted hat and go out and do stuff, which was actually really, really fun. I had a good time. Um, but I'm not going to lie. They say the difference between extrovert introverts, not like that you want to hide or not. It's that, um, it's how you recharge. And so like extroverts recharge by going out to a bunch of people hanging out. That's how they recharge with introverts, like have to go hide by themselves. So by that definition, threw my extrovert hat, went out there and I partied like it was 1979 until 1999. What's the Prince song? The artist formerly known as

Prince. Anyway, I partied and my like battery got completely empty and I kept going and kept going and kept going. And then, and then, uh, we go back, Clint and I go back in the room and just be like, in fact, one night it was like, we, um, it was like an intense day of like networking and stuff. And, uh, we got back on the boat and we were gonna, um, go to dinner with everybody. And she was like, I can't do it. I'm like, can I go back to the room and order room service? And, uh, and we, we watched the bachelor on our laptop while we had room service and uh and we we watched the bachelor on our laptop while we had room service and then we passed out it was amazing so anyway even us introverted nerds can uh can party like the best of you if we need to so we did that on the cruise it was really fun and um um it's funny because every year like we'll never do this cruise again then after cruise everyone's like please do a

cruise again so we may or may not do it again next year but if we we do, you should totally come. So you gotta be part of the two common club coaching program though. So there you go. That's, that's the only way to get in and participate and hang out with, uh, with all the cool kids. So, uh, anyway, so that was last week. And then we got home yesterday, two years ago to Boise and it's snowing. We went from cruise weather to snow weather. So now I just dropped the kids off school, snow everywhere, which means everyone's driving like a half mile an hour. So we got some time to hang out and talk. So that's my game plan right now.

Anyway, we are like 14 days away from Funnel Hockey Live, which is crazy. So by the time you guys listen, this will be even closer. Tickets are sold out for the sixth year, fifth year, sixth year in a row, which is amazing. And I'm grateful for all you guys for giving your tickets. I'm grateful to hang out with you guys here in two weeks and to serve you. And, um, people always tell me like, Oh, fun, like your life's coming up. Like you, you're so excited. The tickets are sold out. Like you get to relax now. And I'm like, I don't get to relax now. You don't understand what goes into the actual event. And it's fun. I can live with a lot of

other speakers, but, um, I am a big fan of, um, me speaking a lot. And then maybe it's just like to hear my own voice. Maybe I'm conceited. I don't know. Um, I just know that there was a, there was a, um, an event I used to always go to and I loved it. Um, I'll just say the name. It doesn't really matter. It's trafficking conversion event. So, um, I missed the very first TNC ever. And then the next like three I went to, and it was amazing. And I remember my favorite part was that Ryan Dyson and Perry Belcher would be on stage and they would teach the entire thing. Um, and, uh, those guys are brilliant.

Um, I love hearing Perry tell stories and just like, I loved it. And then, um, and then like the second year they started bringing in more guest speakers and it was like, oh, we've got less Perry and Ryan, but the other speakers are cool. And the next year they, they brought in like, oh, like a hundred speakers and like Perry and Ryan spoke once and they were, oh, we've got Les Perry and Ryan, but the other speakers are cool. And the next year they brought in like a hundred speakers and Perry and Ryan spoke once and they were off stage and the rest was all these other speakers. And after that I stopped going because I was like, I went because I loved hearing from the attractive character of the business, people who, you know, that's who I enjoyed. And so we started Funnel Hockey Live.

I was very conscious of that. Like I remember what got me to stop going to TNC. And it was the fact that they brought in so many speakers that I didn't get here from people I wanted to. And so every year we have amazing speakers come in, but I always have this thing of like, I know that some of you guys will, and I don't know, some of you guys come to hear me speak. And so like, I don't want to let you down. And so I put a lot of, um, a lot into that. And so every year I have a lot of, uh, a lot of speaking slots. And so I think, I think two years ago I had seven speaking slots. Last year I did six. No, sorry. Two years was six speaking slots. Last year I did five. And then, um, this year I do,

I'm actually, I think I have to seven. Like I wanted to bring in some more stuff. I'm doing a late night session that I've never done before and a couple other things. But, um, I actually, I think I have to seven. Like I wanted to bring in some more stuff. I'm doing a late night session that never done before and a couple other things. But, um, I just, I don't know. I love it. It's, but the problem is there's so much prep work that goes into it. Like I have so much work to do. Um, and so I have two weeks to do all my presentations and people are like, well, Russell, why didn't you prepare ahead and do the presentations over the last few months?

I'm like, do you not remember? I rewrote, I wrote the traffic seekers book and wrote, wrote, rewrote the other two books. I think we were adding it up and it was, it was not quite, but almost a quarter million words I wrote in the last, um, six months, which is insane. Most books are like 50 to 60,000 words. So it's like the equivalent of writing like five or six books. That's how, um, how bad it got. And so that happened. And then when that got done, oh, and I did that during kids wrestling season. And then I had church callings and all these things. And so, um, that's why I didn't do my slides yet. And then as soon as I got done, I had a week off for Christmas and I was like, just trying to catch my breath. And then we had the two

comic book crews. Now we're here. So I got 14 days to do all the presentations. And so there's a ton that goes into it. Um, and so I'm gonna walk you guys through how I do it because maybe that'll help you guys who are doing events or things like that. So what I do is I go into Google Drive. I've become obsessed with Google Drive for the last year and a half. I always hated it prior to that.

Now it's like my obsession. So I create a new folder. I have a PowerPoint folder of all my PowerPoint slides from every event I've ever done, which is kind of nice to have. Then I have a folder that says Funnel Hacking Live. You go inside the Funnel Hacking Live folder

and then it has like 2015, 2016, 17. And so all the slides from past presentations are in there. So first thing I did yesterday is I created a new folder called FHL 2020. And then you open that inside there and then I create a folder for every presentation. So I know my intro presentation, which is like my most important one to me, Um, and talk about funnel frameworks. I titled the

very first one verse folder, number one and funnel frameworks. And then my second presentation is on funnel hacking. So number two, funnel hacking. And my third presentation is a story workshop. Number three story workshop. The number four is my presentation on emotion, logic, fear. And so I did number four, emotion, logic, fear. Then number five, number five presentation. Number five is a phonology. Number six, traffic secrets. Number seven, unlock secrets to comic club. Number eight. I can't remember the title of the presentation. Oh, I don't think I have a title yet. That's, oh, 30 days. So I have eight presentations. Anyway, so I've made eight folders.

Inside each folder, I create a new Google Slides, and I'm obsessed with Google Slides. So Google Slides is great because I can go and I can build slides, and then I can have amazing designers. So Leon on my team is an amazing designer, and he helps me with my slides. And so what then happens is then, um, I go to all eight of these presentations and the first thing I need is like the title slide,

which is like the logo. It looks awesome. Right? So I have that. And the second slide I need is like a headline. So you just headline, you just picture me on the headline slide. So, um, I do that. And then, and then third, we have a slide template. So what that means is like the bottom little, like one 10th of the slide, I'll have the logo and my branding. And then the background slide, I'll have some cool thing. And so right now, yesterday, that's what we were working on. I was like working out, okay, here's my presentations. What's the branding for each one of them. So Leon's been killing himself making the branding and they're looking so good. And then I go through, right. Okay. I need eight headlines. Like what's the headline for each presentation. So I give them the headlines. I didn't get through

all those yesterday, but I got a bunch of those done. Then he'll design the title slide with the headline and he's designing the branding for all those. So he's in the process now that I've kind of dumped those on him that he's going through and designing each of the frameworks or excuse me, each of like the slide structure for each of the eight presentations. So he's doing that right now. And then, um, as soon as the first one's done, which I think I saw the first one last night, he got done. So then I go in and then I start taking my outline and I'll start building all the slides. And in the past, I would have to do

all the slide design myself. And so if you think about it, there's like, we have our right brain and our left brain, right? So right brain, I think is the creative side and left brain is analytical. It might be the opposite of that, but you get the gist, right? And the problem that most of us have is like,

you create something like your smart brain that's like doing the contents, like creating it. And the problem that most of us have is like you create something like your smart brain that's like doing the like the contents, like creating it. And then your other side of the brain is like, well, it looks ugly. Who loves to make it pretty? And then you're like designing to make it pretty and you go back and forth. And so in the past, I was doing all my own slides. And so I would have to spend so much time on the pretty side and the other slide. And so I'd be in like the focus mode of like, where's the storyline going?

And then stopping to like go over and make the slide pretty and back and forth. And you like, you get out of state, in state, out of state, in state, out of state. And it was really, really hard. And so what's nice now is having a slide designer is I go, I go in the slides and I say just in my left brain the whole time, like, okay, what's the storyline? Like slide number one, slide number two. And I start dumping content on it. And I know my slides are all simple. It's usually like, you know, like a headline thing, an image, and then like a little blurb. And so like what I do is I write headline, uh, the blurb that helped for me to remember the story. And then I find an image and I don't put the image on edit. And I just like link to the image, boom, next slide, next slide, next slide. And I go

through as fast as I can. And so what's happening is I'm doing that right now. That'd be my big project for today is I'm going through slides and, and trying to take the, the process, the storyline, you know, that I'm going through in the slide, and I'll start dumping those things in there. Some of you guys may wonder, like, well, how do you structure the storyline? If you listen to my, I did a podcast episode on how to teach your frameworks. If you go through there, it kind of goes through it. But basically what I do is I tell a story about how I learned or I earned this concept.

Step number one. Step number two, then, I walk through the overarching strategy of it. But basically what I do is I tell a story about how I learned or I earned this concept. Step number one. Step number two, then I walk through the overarching strategy of it. Here's the step-by-step process. Step number three, I go into the tactics of like, here's how you actually implement it and how you actually do it. And step number four, I show case studies of other people doing it. So that's kind of the storyline. So I go through that and I build that out, those four phases. And sometimes one slide presentation, I have that five times, you know, where I'm teaching concepts. So here's the story, here's the strategy, here's the tactic, here's the case study, boom, boom, boom. And I kind of go through that over and over and over again. Right. And so I, um, I'll be doing that next probably two days, three days on my first

presentation. And then by the time I'm done, Leon will probably be done with all the eight slide designs. And then he'll jump back on slide number one and he'll start going behind me and start, um, cleaning them up, make him look like nice, you know, making the images look awesome and going through that. And then I'll go to presentation number two and he'll fall behind me in three and four. And we'll kind of go through the process like that. And hopefully by this time in two weeks from now, all eight presentations will be done and perfect and beautiful. Um, and then I'll go through them a thousand times. Um, and then hopefully when I get on stage, I will remember all the stories. So that's how I do it. So hope that helps. Um,

you know, most people, it's funny, you know, when we teach the perfect webinar, people work on presentations on people who work on their presentation for six or eight months. And I'm like, you gotta move faster. Like, you know, I've got to do eight presentations in two weeks. You can do one in two weeks. Um, but you gotta, you have to get back to this, this process of, you know, fixing the left brain, right brain, where you're going back and forth and your perfectionist trying to make it all look perfect where you're, and you have to like figure out where you at again and re-remember what you're talking about. And like all those things, it's like, no, you got to move faster, stay in your, even

if you're just doing all the design, that's fine. Don't design the slides right away. Like, like focus on your creative brain where, or the, whatever side of the brain that's fine. Don't design the slides right away. Like focus on your creative brain or the, whatever side of the brain that's, that's telling the stories and map those things out and fill in the slides as fast as you can. Then come back later and design them or find somebody who can log into your slides and do it. That's the most amazing thing about Google slides is that you can have three or four or five or 10 people all in the slides with you. And so I can be in there dumping things in. I can have a, uh, an editor behind me,

cleaning things up, making sure my words make sense. Then designer going behind that and making sure it's clean as well. And it's, um, it's really powerful and really simple and really awesome. So anywho, hope that helps. Um, I'm back home now and that's what I'm going to be doing for the next two weeks. So if you're wondering what's Russell doing, that's what I'm doing. If you want to see me do it, I highly, highly, highly recommend following me on Instagram. If you don't right now, if you just go to instagram.com slash Russell highly, highly, highly recommend following me on Instagram if you don't right now. If you just go to instagram.com slash Russell Brunson, there's my Instagram profile

and you can follow me and I'm always showing on my stories behind the scenes and me doing the slides and working on the thing and pulling late nighters and early mornings and all the insanity

that will be ensuing from now until the event. Plus everything happening in the event. I document the whole event on Insta stories. So if you want to see what's happening, make sure you follow me on Instagram and follow me on my stories because you'll see behind the

scenes of what is actually happening. So, all right, everybody, with that said, I got to get to work. Appreciate you all. Thanks for listening. Thanks for your support. And we'll talk to you all again soon. Bye everybody. Hey, this is Russell again. And really quick, I want to thank you so much for listening to the marketing secrets podcast. I hope you enjoyed this episode. And if you did, can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers, people who are just like you, who think like you,

who believe like you have vision like you, if you would like to do that, then you need to be at this year's funnel hacking live. It's coming up very, very soon. If you don't have your tickets yet, you can go to funnel hacking live.com and it gives you the ability to leave your home, leave where you're, you're trying to funnelhackinglive.com, and it gives you the ability to leave your home,

leave where you're trying to create and dream, and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you, of what they can create and what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event. It's both of those things wrapped into one, and it is an experience that will change your life forever. So I want to make sure you get your tickets.

If you don't have them yet, go to funnelhackinglive.com. Get your tickets. We have sold out five years in a row. We will sell it this year as well. And after you get your tickets, you will be there with 5,000 other insane, crazy, fun funnel hackers talking about how to grow their business, sharing all the best marketing secrets, things that are working today. You got to go get your tickets now at funnelhackinglive.com. Thanks so much and I'll see you in Nashville.