Marketing Secrets with Russell Brunson - How Many Interviews Did You Do Today?

Episode Date: April 6, 2020

An interesting question that'll change how you get traffic into your funnels. On this episode Russell talks about what you need to do besides publishing every single day. Here are some of the things you will hear about on today's episode: Find out why you also need to be working your way into getting more traffic. Hear some of the things that Russell is doing that has contributed to at least 1/3 of his book sales. And listen to a story to help illustrate how often you need to be doing things in order to gain traffic. So listen here to find out how you can work your way into getting more traffic, so you can serve more people. Transcript - https://marketingsecrets.com/blog/299-how-many-interviews-did-you-do-today Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today I want to share with you something that's almost like a part two from a podcast a couple days ago. I shared with everybody how I am doing some of my traffic secrets. I'm out publishing every day. I'm out working my way on tons of platforms. And a lot of people have said, oh, of course, that's you, Russell. But does it work for other people? So that's what I want to talk about today. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, my friends. So there's this weird thing, and if you don't have it yet, you'll find it when you start trying to teach or educate people. And it's a frustrating thing because all the time when you share something that you did or you're doing or whatever, um, people always think because you are you, that you are superhuman, despite the fact that you are very human, despite the fact that I'm very human. In fact, um, it's, it's interesting

because, um, uh, you know, I, I, it's just funny to me cause like, I'm like the most normal person of all time. People are like, well, you're Russell Brun Cause like, I'm like the most normal person of all time. People are like, well, you're Russell Brunson. So I'm like, what does that even mean? Like I'm Russell Brunson. This means that I've been doing it. I've just been following the process. I believe I got, I'm not skeptical. I don't think, Oh, I wonder if this is real. I got to just do it and I just do it and I keep on doing it. And so, you know, the, I think the last episode I talked about how I'm literally practicing to preach. I said, go and work your way in. And then now that my book has launched, I'm working my way and I'm doing, you know, more podcasts interviews in the

last week than most people do in their entire lifetime. And it wasn't hard. And I go, it's not hard because you're Russell. It's like, no, you don't understand. You're missing the point. So I found an example. One of my friends, his name's Eric Laughlin. And, uh, and, um, uh, he, January of this year, he posted something. I was like January 1st. And, um, and, um, anyway, I was doing a group, I was doing a, uh, a presentation for my ClickFunnels collective group. This is our highest level, uh, coaching clients. And, uh, I did a big presentation, so I'm not gonna share all of it, but there's one slide I want to share because I think hopefully it'll, it'll get the wheels in your head spinning. Like, oh my gosh, it's not just

Russell. It's for everybody, including me. That's the goal. So if you say this is for me, including me, then I've done my job for this episode. So Eric Laughlin on January 2nd this year, he said, gave speech number one of 2020, shooting for 550 speeches this year. And I was like, that's pretty cool. And then the next picture I showed was on January 4th. He said, my goal this year is to do 550 speeches. So far, I have been posting my year-to-date results. I've had two people reach out to me to book me. Yay, no speeches today. I'm at seven for the year so far.

A few people have asked me what my definition of a speech is. Here it is. A talk that reaches two or more people. So that's his definition of a speech, is a talk that reaches two or more people. He said, this includes the following guest speakers, a guest speaker at a sales meeting, delivering a seminar, being on a podcast, delivering a webinar, delivering a keynote or corporate training. Um, and he said, if you want me to do talk, let me know. Okay. So that's his goal. He said, my goal is to do 550 speeches this year. And his goal, the definition of the speech is when talking to two people or

more at a time okay so that's january 4th then january 6th he said i'm in i'm all in on my goal for 2020 here are the results for today delivered five speeches had nine coaching calls booked two speeches created four pieces of content delivered one sales presentation added two new members of my team my speech goal this year is 550 for the year i'm at 12 speeches so far year to date then january 8th he says three speeches today so far reached um uh 12 speeches so far year to date. And January 8th, he says three speeches today so far reached, um, uh, 18 speeches so far year to date. And then January 9th, three speeches today, 22 speeches year to date, 550 speeches is my goal. Uh, January 13th, six speeches today, 32 years today, 550 for the goal. And then January 14th, eight speeches today,

um, and 40 speeches month to date. And then January 15th, three speeches today, 43 speeches today. January 16th, gave five speeches today, 48 year to date. Then January 17th, two speeches today, 50 year to date. And then January 20th, five speeches today, 55 years a date. And then January 21st, seven speeches, 62 years a day, and it keeps going, right? January 23rd, three more speeches, 68 year to date. January 22nd, three more speeches, 65 year today. January 24th, six speeches today, 74 year today. January 27th, I keep going through January. Just so you can see. So four speeches today, 78 year today. And then that's January. So the first 30 days, he had 78 speeches year to date. Okay. And then it goes on in the presentation I showed,

then I showed February and I went all the way through March. And by the last slide I had March, uh, he had 202 by March 19th. Okay. I'm sharing this because, um, what Eric did and what I think all of us need to be doing and I'm doing, so I'm, I'm, I'm already on the bandwagon, you know, and in fact, let me step back. I always talk about how like you should be publishing every day, right? And publishing is you're publishing to your existing audience, right? You're posting a YouTube video day or a podcast today or a blog post today. Like that should be happening no matter what. But I think that the thing that I've, I've kind of done as a disservice is, is step one is you're publishing stuff. But step number two, you have to promote what you're publishing. So how do I promote that? We have to get it out in front of new people so

they can come into your world, right? So Eric's doing is he's going out each day and he's doing a presentation somewhere to get people to come back into his world so they can see what he's publishing on his own, in his own world, right? He's going out. And, um, and so, uh, if you think about that, like that's, that's the thing, like you're giving these speeches or these presentations or these whatever you want to call them to get people to come back into your world, to come back into your funnels. So that way you can get them to join your list or follow you on YouTube or Instagram or subscribe to your podcast, whatever it is, and then you can do your daily publishing. So it's kind of a two-step fold. You're publishing daily to build a relationship with your audience, but then you're out there giving presentations to other people's audiences to get those people like a magnet into, into your, into your world, onto your list, into your, your thing, right? I mean, think about this right now,

like we, um, with the traffic seekers launch, I've probably done, I don't know, 40, let's say 40, who knows, maybe more, maybe less, but 40 interviews from those 40 interviews, we've sold 30,000 copies of the book. Um, more than that now, but around 30,000 copies, right? And obviously there's other things like we emailed our own list. Um, you know, we were buying ads and stuff like that, but a lot of it, like I would say my, my guess is at least a third of those sales have come from me going out there and talking to other people's other people's platforms, giving speeches, giving presentations, uh, doing interviews, things like that to get people back into my world. And if it wasn't for that, if it was just me emailing my own list, like I don't think I would have got past 10,000 books sold to my own customer list. Right. And so

two thirds of these sales would come from, you know, paid ads, which is probably a third of it. And then me going out there and doing these things is the other third, working my way in, giving presentations, giving speeches. And so, um, I want to share that because again, it's, it's backup of what I just said earlier, but second off it's someone else, Eric Lawful, who's, um, you know, he's been doing sales training for a long time and he's set a goal. I'm going to go out every single day this year and try to give a speech. His goal is 550 speeches. That's more than one a day. Um, I think as I was reading some of his other Facebook posts, it was interesting. He was talking about like, you know about at first it was really hard and then started getting momentum.

He's like, man, every time I do a speech, I get three other people ask me to do a speech. And then I do that speech, I get two other people, and then it just starts growing and snowballing. And he said, even when I told people on my Facebook page, I'm doing 550 speeches this year. He's like, when I told people my goal, he's like, then people started messaging me. I'm like, oh, do you want to do a speech to my people? They're like, yeah, sure. I think part of this also is coming back to what we keep talking about, which is your dream 100, like get your dream 100 and then go to these people and say, look, I want to do a

presentation. Can I do a presentation for you today? And start getting those people and pulling them back in. So anyway, I hope that helps because I want you guys thinking about that. Not just I'm publishing every day, but I'm going out and I'm giving presentations, speeches, whatever you want to call them to get people from these other, other people's followings into my world. I'm promoting my own content. I'm promoting my squeeze page. I'm promoting my stuff. I'm working my way in a thousand ways. You can call, I call it working your way in. Um, Eric calls it doing speeches. Uh, it's the same thing though. It's going out there to people that don't know who you are, giving presentations and then pulling them back into your world. Okay. And this is the way you can go out. And you're basically, I mean,

right now in this, this crazy economy, it's funny because everyone's so scared to sell. I've seen people who are scared to death. I think they're going to offend someone by selling. I'm like, look, look at it differently. Look at it. You're going out to serve. You're going to these, to these different congregations. You're giving a presentation, you're serving, you're allowing people to come back to learn more. And from there they opt into your, to your, to your squeeze page or they're registering for your webinar, they're subscribing to your podcast,

they're following you on YouTube, whatever it is. You're giving, you're serving. At the time right now, people need it. You're able to go out there with your voice and serve and get people in. And then after they're in, now you have a chance to continue to serve them, help them. And then from there, you can sell them your products,

your services. But because you led with service, you led with giving a presentation, pulling them back, giving them daily content, like all the things we've been talking about for forever. Um, now when you ask for the sell, it's like, man, this guy gives so much. This girl gives me so much. Like, yes, I'm willing to give them money. I'm not mad about it. I'm happy about it. Like it's personally serving their face off. Um, yes, I will definitely invest my money with them versus somebody else. So anyway, just a, just a fun way to look at it.

Um, so if you get nothing else from this, um, in fact, you know what, I'm going to tell you a story. So when I was, I remember back in the day, um, this is probably a decade ago. Uh, article marketing was the thing that you just write articles, post some article directories and drive traffic to you. And I remember because when I learned that and it doesn't work today, so at least not like it used to. So don't, don't quote me like this is a traffic secret. It's not. But it was like a loophole that we had for a while in the search engines. And so we built a team where we were publishing 10, 20, 30 articles a day, right? If I get traffic from articles, I need to get as many articles as possible. And remember, I was at this mastermind meeting and this guy got on stage

and he's talking about he's not getting traffic. And he's like, I'm trying everything. I tried article marketing, tried everything. And I asked him, I said, how many articles a day do you publish? And he looked at me and he said, based on the way you asked that question, I know I'm doing it wrong. I go, what do you mean? He's like, I've published two. And I'm like, ever? He's like, yeah. He's like, I was doing article marketing, published two articles and I didn't get any traffic. I said, that's the problem. I said, you know, and the question again is how many articles a day are you publishing? Okay, so my question for you is like, if you're like, oh, I tried to get interviews and I didn't get any leads or any traffic from you.

The question would be like, well, how many podcasts a day are you on? Okay, does that shift the perspective for you? I'm glad that Eric Laughlin, he didn't say, you know, say my goal is to sell 300 or do 365 presentations. That's meant I gotta do one a day. He said 550, right? Which is more than that. So that means I need to do more than one a day. Okay. And all of a sudden you do that. It's like, ah, your brain starts looking for opportunities. And how do I do it? How do I, you know, after each presentation, man, I need, I need more presentations. Maybe I, at the end of my presentation, I say, if anyone wants me to do a presentation like this to your list or to your company, let me know. And then all of a sudden

opens up another door and another door. Um, but when you ask a different question, um, you get a way different answer. So how many podcasts, how many interviews, how many speeches did you give today? That's my question for you. All right. With that said, appreciate you guys. Hopefully you got something from this. Um, keep pushing. Now's the time to serve. People are waiting for you. Go out there and talk and share and serve. And if you do that, they will come to you and they will follow you there. Everybody right now is silently begging to be led. So Jay Brown said, and they are looking for you. So don't be quiet. Be loud right now. It's the time they're waiting for you. Thanks so much, you guys. I appreciate you. And I'll talk to you soon. Bye,

everybody. Hey, everybody, this is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you.

It's going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online and go to OneFunnelAway.com. That's OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now. OneFunnelAway.com.