Marketing Secrets with Russell Brunson - How One Presentation Can Change Everything

Episode Date: June 5, 2018

The quickest path to launch your entire expert business fast. On today's podcast Russell talks about how easy it would be to get started by making a presentation and changing your life. Here are some of the awesome things you will hear in this episode: Find out the three easy steps it would take to get started and begin making money overnight. Find out why if Russell were to start from scratch he would use this method. And hear a few examples of front end products, and upsells that would be easy to do. So listen here to find out how easy it could be to get started on a mini business overnight. Transcript - https://marketingsecrets.com/blog/how-one-presentation-can-change-everything Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson. Welcome to Marketing Secrets Podcast. Today I am coming to you from inside of my wrestling room and I want to talk about something that I think will get a lot of you guys started very, very quickly. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So I'm supposed to have wrestling practice this morning,

but I woke up super early the day before. And so I was super tired last night and I passed out before I could text the guy who comes and wrestles with me to let him know that we were going to wrestle. So I woke up this morning and there was a text from him late at night saying we were wrestling. And then, yeah, he was already, apparently he stayed up late last night and then slept in this morning so

i'm in the wrestling room right now just to lift by myself and usually i'm hidden here with people so it's kind of weird um this is my little sanctuary those who haven't watched our youtube channel at all you know that my house is kind of like my my compound we've kind of made this place kind of crazy so i have my own wrestling room i have um a bunch of other really crazy things but it's like my sanctuary as a wrestler i always wanted something like this and it's just the coolest thing in the world it's in this um external garage in my backyard so i'm out there right now sitting on the wrestling mats i just got done working out and was just thinking about something that um i, I think, I think, in fact, I'm going to challenge all of you guys to do this. Um, Oh, I'm throwing out a challenge because, um, I was just thinking

like if I was to start from scratch right now, and maybe I don't know why this is actually, I do know why this is in my head. Two days ago, I podcasted about, um, just really quickly, you know, finding two people to partner with who do the hard aspects of your business, and then you just do the third one. Anyway, I think the reason why I'm working on a project right now that'll be going live in about two months that's very focused towards beginners. Like, hey, if you were to start over from scratch, what would you do? So that thought and that question has been going through my head a lot, which is probably

why these ideas keep coming up. So hopefully some of you guys benefit from them. But I was thinking about this. So at Funnel Hacking Live earlier this year, I did six presentations, right? And so for each presentation, I had to figure out a hook and a story and then teach a concept that was interesting, right? And so if you look at my presentations, my very first presentation was like how to go from zero to a million, million to 10 and 10 to 100. So that was my first, um, the first presentation. Right. Then the second presentation I gave, um, was all about go, uh, what was the second presentation? The second one was funnel audibles so it was like um i don't

know excuse me the second one was conversation domination how to dominate the conversation so when somebody pulls up their phone look at facebook instagram youtube pinterest wherever they're looking at like you you dominate that conversation you're everywhere right so conversation everywhere. Right. So conversation nomination, uh, number three was funnel audibles. Um, number four was a 12 month millionaire and number five. And I can't remember top of my head. Anyway, I had six. Um, and so for each of those, like, um, it was a presentation, right. And I tried to figure out like a sexy hook on each one. Like, why would this be interesting to people? Like, why is it not the same thing that you see on Instagram or Facebook a million times, right? The blog on Facebook and everyone's like my three week masterclass on how to run Facebook ads. You know,

it's just like, everyone's thing is the same. It's like, how do you figure out a hook that's, that's truly unique in marketplaces that are flooded and most marketplaces that are worth being in are flooded. Right. So, um, for me, it's just like trying to figure out that hook. And I spent a couple months before the event trying to figure out these different hooks and what would be the most intriguing and exciting. And I would think of an idea and I'd go run it by Dave

and call other people in the office, like, hey, what do you think about this? And they're like, oh, that's cool. Then I'm like, crap, that was wrong. They're like, holy crap, I wanna hear that presentation. Then I'm like, all right, cool. That's the right title. And so it was just me kind of organically doing that, right? And so for you, whatever market

you're in, that's the first thing I do is pretend like you're going to be speaking at Funnel Hacking Live or whatever, you know, let's say you're in fitness, maybe it's paleo hacks or like whatever the big event is, right? Maybe you're giving a TED talk or something, but like envision yourself, like I'm going to be on stage giving a presentation on my topic. And like you have to make this the sexiest, most unique, most intriguing, interesting thing, right? You need a good title and a good hook of like a conversation nomination. That's a good title, right? And the hook is like how basically the hook was like TV back in 1963 was three channels, ABC, NBC, CBS. And so people like Tony Robbins who want to dominate the entire,

you know, all media just had to be buying ads on those three channels. That's what Tony Robbins became Tony Robbins. Um, today, uh, you know, it's different. TV got fragmented and it was like a thousand cable channels. And so it gets harder to be successful. Whereas today our phone is the TV of 1960s and the place where people are like 99% of the time is like YouTube, Facebook, Instagram. So the question is how do we, how do we, how do we dominate the conversation so that we are all, we are all present in all those channels all the time. So when people open up any of those apps on the phone, all they see is us. Okay. So that's kind of, that's kind of the, uh, the premise of that presentation, the hook and the story. Right. And then I go to teach how to do blah. Okay. Now this, this type of presentation in your mind specifically,

this is not like a perfect webinar where I'm trying to break false beliefs and all that kind of stuff like this. And I'm specifically teaching somebody how to do something. So I went through and showed you how to dominate the conversation, each of the different platforms, how they work together and explain the whole thing. Right. So that was the, that was the presentation. I think it was 60 or maybe 90 minutes long. Um, now for you guys, again, I want you to do the same thing. You're giving a Ted talk. You're speaking fun,

speaking at your event thing. What is your thing? What's the, what's the unique title for it? That's super intriguing. What's the hook and the story that makes this like really interesting. And then what's the, how to teach people people to get that result you're promising them. And for all of you guys, you should have that, or should be able to figure that out. If not, that is your homework. Congratulations. Stop surfing YouTube and listen to podcasts.

It's time to figure that out. Pretend like you're giving a presentation. Pretend like I just asked you to speak at Funnel Hacking Live, and you've got to get on stage in a week and give that presentation. It's got to be sexy. It's got to have a good hook. It's got to have a good story. And then you've got to teach on stage in like a week and give that presentation. It's got to be sexy. It's got to have a good hook. It's got to have a good story. And then you got to teach a really cool how-to.

Okay. So for me, I'm looking at the six presentations I get at Fun Hockey Live. And four of those presentations, maybe three, probably three, three of those presentations are really good. I could build an entire business off of that presentation. Okay. So, um, in fact, paying June who spoke at funnel hacking live, he has, were there, uh, he gave a presentation, um, uh, called content multiplier. And that was the, that was the title, right? Sexy title content multiplier. His hook was like um how i spend uh three days per quarter with my

camera um that records all the content for all my social media channels at once and then and then he showed okay i spent three days to record and then from there boom this we do and shows you chop up the content move it around do all the the stuff right content multiplier so that was his presentation now he actually since then went and did what I'm talking about. He built an entire business around it. He took his presentation in his slide and he made a little booklet, made it a free plus shipping offer. They upsells you, um, uh, video training course going into more depth on exactly how to do it. And they upsells you from there done for you service where they give you all the templates that you need to be able to actually do it.

Right. So we built a whole entire business off of this off of this one singular presentation okay if i was to do that for conversation domination i could do the same thing i could take my presentation make that you know put it on a cd or on a thumb drive or i could um you know print the slides out and put it into a book get it transcribed make it a nice book there's a ton of ways i could turn that one title that one presentation into a really cool front-end offer. It could be free plus shipping, it could be $27, it could be $97, whatever, right? Then after somebody buys that, then there could be an in-depth training where instead of me just doing an hour-long presentation, I'm going through in two days or three days, like going in depth in that process and showing people behind the scenes

of exactly how I do it. And number three, I could have a done for you service, um, on the back where I just do it for people, funnel audibles. Okay. Same thing. I can take my presentation, make a free plus shipping book out of it, or, uh, put it on, put the presentation on a DVD or an MP3 player. Um, I can then upsell, um, all of the templates we use to begin our, our, um, our funnel audibles. Like when we build our funnels, here's the templates we use. These are our controls. Control is the winning template. I'll give you all my controls.

You can start from there. Um, and then on the backend, I could, I could do a high end service for five grand a month where I did the funnel audibles for you. You run the traffic, we log in and we tell you what to change. You come back to make those changes and we go back and forth and we do these audibles and that could be a service we sell. Okay. Um, uh, what are my other presentations? Anyway, for all of my presentations, I could build entire business easily off of that thing. And so some of you guys who are stuck, like, I don't know what to sell Russell. I don't know what to do. I haven't found my voice yet. I haven't blah,

blah, blah. Like all the different million excuses I hear all the time. Um, this is where you should start at. Like, let's do something amazing. Make an amazing presentation. Now, when I did my presentation, I didn't have this ugly PowerPoint slides. I hired a designer, said, this is called conversation nomination. Can you make a really cool, like design for this new little brand I'm launching? And they did, they designed a really cool thing. Like if you saw the presentation, conversation nomination, this is really old TV that had like the TV channels on it. And it was awesome. If you look at, um, how I did, uh, a funnel audibles, it was like this little clipboard, um, showing lines and arrows. And it was like a little funnel,

like football thing where they calling audibles and it was cool design. Right. And then I gave the presentation. So I got the video of the presentation i have my slides i can get transcribed and boom there's my front end and now i'm ready to rock and roll i could launch six little mini businesses off my six presentations tomorrow like that's how fast it is so if you guys do the same thing okay this is your homework you need to make an hour-long presentation teaching the crap out of the thing you do okay and figure out exactly what that is. But again, don't just be like, I'm gonna teach you how to do Facebook ads. I'm gonna teach you how to lose weight

because that's what everybody, like that's the non-sexy version that people won't give you money for. What's the sexy version? What's the hook, okay? What's the hook that makes yours intriguing or interesting, okay? If you go back a few episodes

to Hook's Story Offer episode I did here on Marketing Secrets Podcast, listen to that again. It'll help you get ideas and get the wheels in your head spinning about Hook Story Offer. For this, you just need a really good title. That's the hook and then the story. And then from there, you can actually teach the how-to behind it. And I recommend what you do is go and get the title. Get somebody to design some sweet-looking slides. It's just a title slide that has the name of your thing and then a little tiny logo, you can print your slides and then make a presentation that you're going to give for an hour. Okay. And, um, and then that's going to be your

first product. And then you're going to open up. If you're on, um, if you're on a PC, you use Camtasia. If you're on a Mac, you use ScreenFlow or if, um, both those technologies are too difficult, which they're not, they're super easy, get your iPhone out and record yourself giving that presentation, teaching that thing for an hour. Now you have everything you need to create an amazing little business, like overnight. Like a million dollar business, done. That fast. The presentation is your front end. Again, it's free plus shipping.

It's super low ticket. It's whatever that fast. Okay. The presentation is your front end. Again, it's free plus shipping. It's super low ticket. It's whatever that is. Then your first upsell is like, Hey, now I'm going to go deep dive with you for an extended training. We get a membership site that goes through, you know, me showing you behind and sees exactly how we do everything. And like, boom. And then number three is done for you service where you do this process or piece of the process done with you. Maybe we're doing part of it with them for really expensive. Um, and that's it. You can do anything. Um, I have a friend right now, um, Monica Tanner, who interviewed me for her podcast. He's a, someone that lives really close to us. And, um, I'm going to actually tell her to go listen to this. I don't think she's ever listened to my marketing podcast before, but she should do this. She wrote this little, uh, PDF, uh,

teaching people how to like have a screen free summer. Um, like she should take that PDF. She should turn it into PowerPoint slides, do a presentation for teaching it, make that a really low ticket free plus shipping, or I'll put on, you know, put the video on MP3 player or something, $7. You get a PDF version or something really, really inexpensive where it's like, Hey, boom, go get, go, um, uh, you know, get this, get this, uh, my presentation on how to do a screen-free summer. Boom. Right. And then the upsell now is like, okay, now, now you understand, you know, the whys and hows and all that kind of stuff. Um, I'm going to go deep and I'm going to record myself in my own home showing you how we did this. And then the upsell for 197 bucks or for $97 or whatever it is, is doing a deep dive course showing it.

So you actually show behind the scenes a practical application of how you did that thing you talked about on the front end offer. And video itself showing like going deep into all the different things. Going to your house and like showing how you set the things up, how you help your kids, how you get them to cope. Here's the games you do instead. Here's like all the stuff to keep them bored so they're not bored during the summer. Here's all the cool stuff that's like, someone's like, yeah, you're bored. So they're not bored during the summer. Here's the, you know, all the cool stuff. That's like, since someone's like, yeah, you're right. I do need to do a screen free summer, but my kids are going to drive me crazy. Therefore I must give them screens, right? Like do a deep dive course for 10 hours or whatever it is going through all that

stuff and showing them right. And the back end then is done for you. So it's like, look, I'll get on the phone with you and your entire family. We'll spend two hours on the phone and we'll, I'll help you guys implement this inside your house. You know, throw FaceTime on your phone. We'll walk around the house with you. I'll help set things up. We'll show you what to do, how to do it. And boom, for a thousand bucks or for 2000 bucks, you can do a done for you version where we actually help you implement this inside your house. Okay. Let's say you're doing a food thing and you're in the weight loss space industry, right? It's like, how does this work for me? It's like, hey, figure out a really cool hook, okay?

Everyone's doing keto. Everyone's doing different things. Like, what's your hook? Okay? My hook could be, if I was doing this, maybe it's like how a wrestler who's cut over 3,500 pounds in the last 10 years, um, discovered, uh, the one secret that, blah, that actually does something. I don't know. I'm on the weight loss industry. I don't know how to do it. The burrito diet. I saw a guy a little while ago had the burrito diet. Like, here's how I lost 20 pounds. Eat nothing but burritos. Like what? Boom. There's your free plus shipping and presentation showing

how you do nothing but burrito diets. Right. And then the upsell is like, okay, so I sold you a burrito diet. I showed you how to do burritos. But the one thing about burritos is after you do like 10 of them, you get really bored because it's the same thing. So I'm going to show you guys my 200 favorite burrito recipes on top of that. I'm going to show you guys how to eat when you go home and how you do blah, blah, blah whatever it is, right? And I've done for you services like, look, we'll get on, I'll get on Skype with you. I'll get on FaceTime with you for an hour. We'll go to the grocery store. I'm going to buy all this stuff. I'm going to show you how to make it. We'll actually do cooking with Russell and we're going to cook the stuff with you, with your

family. That way you can experience it. Make sure you cook it right. I'll show you how much to put in and it'll be literally like having me as a chef in your corner coming through my phone. Okay. Anyway, those are horrible examples off the top of my head. But conceptually, do you guys get it? Like one presentation can and should build your entire business. So it's time to create that one presentation. Stop what you're doing right now.

Pause the podcast. Stop goofing around on Facebook and Instagram and the YouTubes. And let's make a presentation. Let's teach something really, really amazing. The keys, though, for starting again, you're going to have a really good hook, really good story, create a presentation. That's your front-end product. Upsells, then, are going to be you going deep, training how to do it, and then the second upsell is going to be a done-for-you service where you actually do that thing for them or with them. All right, you have your assignment.

I expect to not hear back from you until your presentation's done. Thanks so much for listening, you guys, and I will talk to you on the next episode of the Marketing Secrets Podcast. Oh, BTW, if you got a few minutes, please go to iTunes, rate and review. Love to hear back from you guys. Some of you guys know we had to launch a new channel

because we got the iTunes slap, and so our new channel doesn't have any comments. So if you love this podcast, please go and let me in the world know. Um, some of you guys may be listening to us on our old channel. If so, please come over, uh, go to iTunes, search for marketing secrets, resubscribe to the new channel. Uh, cause the old channel will be fading out here in the very near future. Um, with that said, thanks you guys for everything.

And I will talk soon. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called expert secrets and you can get a free copy at expert secrets.com. And book number two is called.com secrets and you can get your free copy at.com secrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non VC back SAS startup company in the world.