Marketing Secrets with Russell Brunson - How the Mañana Principle Will Prepare You For Tomorrow...

Episode Date: March 23, 2020

What you should be doing now... On this episode Russell talks about what the manana principle is and how you can use it to your advantage during this unprecedented times. Here are some of the awesome things to look for in this episode: Find out how Russell relates the movie, Forest Gump with the times of uncertainty that we are currently living in. Find out what the manana principle is, and while it's usually a bad thing, you can use it to help you. And find out how planting seeds today will help you prepare for the season of harvest. So listen here to find out how you can use the manana principle to come out of the other side of the Coronavirus better. Transcript - https://marketingsecrets.com/blog/295-how-the-manana-principle-will-prepare-you-for-tomorrow Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson and I want to welcome you back to the Marketing Secrets Podcast. And today I want to jump in here really quick because obviously there's so much craziness happening in the world around us and I wanted to give you guys a plan and a process and my thoughts on kind of the best places to focus on and what to be doing during this season. And I have no idea if the season's going to be a week, a month, 10 months, a year, five years. I don't know. Um, but I do know that it is a season. Um,

if we've noticed anything over the history of all time of, you know, since, since man began till now, uh, everything is cyclical, there's seasons. And so we're in a season, it'll end. Uh, but there's things you can be doing right now to prepare for the harvest. And so I just finished a Facebook Live a little bit ago. I've been doing these Facebook Lives where I'm reading parts of the Traffic Seekers book. But at the very beginning and the very end, I talked about a concept of the Mañana Principle and how to shift it and make it work for you. So with that said, I'm going to cue up the theme song. When we come back, you're going to hear parts of my Facebook Live.

You heard the first part, which is the beginning. I'm going to have my brother cut out the middle part where I'm actually reading the book because that's outside the context of this podcast and what I want to share. And then I'm going to share the end of it as well. So it might be a little repetitive because you're going to hear part of the message twice, but I think that's okay right now. I want to drill this into your minds because it's the difference between you coming out on the other side of this hugely successful and you struggling. I've been telling everybody, I've said this over and over again, like this whole process we're in right now reminds me so much of the movie Forrest Gump. If you guys haven't seen it, you should go watch it this weekend with your families. But Forrest Gump, when they were trying to become shrimpers and they were out there and they were getting their butts kicked, losing everybody.

And then this huge storm came and everybody put their boats up and their boats got destroyed during the storm. But if you remember the scene with Forrest Gump and Lieutenant Dan out there in the middle of the storm going crazy. And they were staying on the boat, having so much fun, keeping alive. And when the storm ended, when the season ended, when it shifted, they were the only boat standing. All the other boats had been destroyed in the storm ended, when the season ended, when it shifted, they were the only boat standing. All the other boats have been destroyed in the, in the storm. And they went on to build up this billion dollar company, Bubba Gumstrip Factory, right? Anyway, it obviously it's a fictional story, but the concept is true. Those who weather the storm will come out on the other side of the stronger than ever.

So what can you be doing now? What should you be doing today, this weekend, next week to make sure that when this season passes, when the storm subsides that you, um, you're on the safe side of it. And so with that said, we're going theme song. I'm gonna come back. I'll share with you as part of my Facebook live from today. Thanks so much. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture

capital for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. We just did our ClickFunnels meeting, and yesterday we had the highest number of people logging to ClickFunnels ever. It's like more than double what happens on a normal day,

which means this is literally like the season of funnel building, okay? You guys, you're home. You got the chance right now to finally create. There's always these excuses like, oh, I can't build a funnel because of this, because of this, I'm too busy, I got this, I got blah, blah, blah, blah, blah.

There's always like, for some reason, people always too busy, I got this, I got blah, blah, blah, blah, blah. There's always like, for some reason, people always have this, we call it the manana principle, like, oh, tomorrow, manana, tomorrow, I'll do it, tomorrow, I'll do it, okay? What I want to do, I want to suggest something for you guys right now, okay? I want you to take this manana principle most of us have, like, oh, I'll do the work tomorrow, I'll do the thing tomorrow, I'll do, like, tomorrow, tomorrow, tomorrow. I want you to do this as an exercise. It's going to be really fun, okay? What you're going to do is the thing that you know you need to be doing that you normally put off till manana, I want you to stop and I want you to do that today, okay? And then the stressing

that you were planning on doing today, like stressing out about the coronavirus, about food, about toilet paper, about whatever you're stressing out, I want you to take that stress, I want you to take that stress and I want you to stress about it manana, okay? So we're just shifting. This is an easy shift, okay? We're taking the stuff right now that we're normally worried about, okay? And we're shifting it to manana, and the stuff that we normally are going to do manana, like the stuff that's actually important about building our life, building our business, building our family, we're going to shift until today. Okay, so just shifting, the manana principle, okay? If you guys can do that, it's going to be amazing for you, okay? Because number one,

you're not going to be stressed out because you're going to be stressed out. I don't have time right now. I'm busy building funnels. Tomorrow I will worry about the stress. And then today you can get back to work. And what's cool about that, if you do it today, it's going to give you all of Friday, all today, to be able to work, to be able to create, to be able to read, to be able to study, to be able to learn. Whatever the thing is that you've been procrastinating, you're going to have a chance to finally do it today.

And all the stress that you've been sitting, like sitting on for the last week, you'll move to tomorrow and you'll be like, oh, I'll worry about it tomorrow. I could, and then ask yourself like, will you survive today? Is your family gonna be okay? You got food for today? Sweet, worry about tomorrow?

Let's get back to work. And then what's gonna be cool is tomorrow, I'm gonna suggest you the same thing. Move it till mañana and get back to work, okay? So there you go, there's a mañana principle in a way that'll actually serve you as opposed to hurting you. But again, we had more than double as many people logging in ClickFunnels yesterday than we've ever had,

okay, which means it's the season right now. It's the season to build funnels. It's the season to build hope. Season to start preparing and building your foundation because this season is gonna pass, okay? And the people who aren't frozen by fear in the season, okay, when they come out of it, they're gonna have a chance to be able to go

and create and do some amazing things. So I wanna make sure you guys aren't freezing during the season of fear, okay? Worry about it tomorrow, mañana, right now, get back to work. Focus on stuff you can control, things you can create, things you can do, because the season will end.

And I don't know if it's gonna be two weeks from now, two months from now, two years from now, it does not matter, okay? It's gonna end, and the people who have been preparing during the season, who have been planting the seeds right now, were the ones who re-harvest. So now it's time to plant seeds.

So what that means, two things. Number one, if you haven't got a Traffic Seekers book yet, go and get it. This is the seeds you need to get to be able to master traffic. Number two, this right here is FunnelFlix, okay? Now, FunnelFlix is an amazing tool. I have licensed, I think there's 2,600 videos in there, okay? All of all of the courses I learned from, as I was learning this game, I went to all

those people and I was like, your courses were the best that I ever went through. Can I license them from you? And I paid them a small fortune, I think over a million dollars so far in licensing fees, uh, because I wanted to be Netflix for entrepreneurs. So we entered the streaming wars. Uh, we launched funnel flicks and it's live. And right now we have a really cool thing for this weekend. It's called the funnel flicks premiere week when you go to funnelflix.com right now you uh and you put your email address in there and you get these four videos one two three four i think each date unlocks one so you'll get this one immediately the first one is frank kern if you don't know frank kern is he's one of the ogs of internet marketing uh we had him speak at funnel

hacking live we didn't tell anybody he was coming it was top secret and then uh in the middle um we had this whole funnelnel Flicks presentation. We had him come down and bang on the thing and it opened up and Frank came out and delivered a message. It was insanely good. And people went nuts. It was like standing ovation, screaming.

It was as close to what a rock star would feel like in our world as you can imagine that. Imagine your biggest rock star coming out and all the people like the people like flip it. That's what happened. And we captured it for you and you can go watch that presentation right now. Well, not right now. Wait till this is over. Then watch it this weekend. And then, uh, if you like Frank stuff, I licensed every, I think almost like 13 or 14 Frank's courses. Almost everything's ever published is also in funnel flicks now. So if you're funnel flicks member, you can geek out on Frank this weekend and get excited. Uh, It's all in there from like,

anyway, all his best stuff's in there, which is exciting. So right now everyone's stressing out, right? Because of all the economic turmoil. And so what I want you to do is I want you to take that stress and I want you to stress about it manana, tomorrow. So take that and be like, tomorrow I'll worry about today. I'm focusing on planting seeds for my future. Okay. Start planting seeds, planting seeds of like reading book, creating funnels, building stuff, making videos, publishing, whatever your seeds are. Start planting those seeds ASAP. Okay. Cause harvest is coming. But if you don't plant now, you're going to be screwed when the harvest comes. So start planting your seeds right now. Okay. And take all the stress of the coronavirus or whatever you're stressing out, put it like tomorrow, manana, we'll worry

about that. And then all this, if you normally do tomorrow, which is the planting of the seeds, like, Oh, I'll plan tomorrow. I'm going to all this if you normally do tomorrow, which is the planting of the seeds, like, oh, I'll plant tomorrow, I'm gonna study tomorrow, I'll build a funnel tomorrow, I'll make a video tomorrow, I'll publish tomorrow. It's time to stop and take that to today, moving that forward,

and we're gonna do it right now. Does that sound good? That's the game plan, you guys. Appreciate you all for hanging out. This has been a fun week so far. Hopefully you're enjoying the time with your family and your loved ones. Make sure to prepare yourself, you guys.

We don't know what's gonna happen, but the best thing you can be possibly doing right now is planting seeds for tomorrow. The harvest will come. If you have not planted during the season of planting, um, you're going to be in trouble. So now is the time. Appreciate you guys. Thanks for everything. Um, go get your book, travisseekers.com, then funnelflix.com. Got some fun and have a great weekend. Thanks everybody. We'll talk to you guys all again soon. Bye everybody. Hey everybody, this is Russell again. And, everybody. We'll talk to you guys all again soon. Bye, everybody. Hey, everybody. This is Russell again.

And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you. It's going to help you understand the strategy, help you understand the tactics,

help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online and go to one funnel away.com. That's one funnel away.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. One funnel away.com.