Marketing Secrets with Russell Brunson - How To Be A Solutions Curator

Episode Date: March 2, 2022

An interesting conversation I had with my buddy Chad Woolner about your real identity as a business owner. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing In this episode of the Marketing Secrets podcast, Russell Brunson discusses a concept he learned from his friend Chad Woolner called "being a solutions curator." He shares his experience of attending his kids' wrestling tournament and chatting with Chad, who applied internet marketing principles to his chiropractic practice. Chad introduced the idea of being a solutions curator to his fellow chiropractors, emphasizing that they are not just chiropractors or marketers but solutions curators. The concept revolves around understanding that clients come seeking solutions to their problems, and it's the practitioner's job to curate various solutions to address those problems comprehensively. Brunson draws parallels between Chad's approach and his own philosophy of curating the best marketing practices for his audience. He encourages listeners to view their businesses through the lens of being solutions curators, focusing on serving their dream customers by providing curated solutions tailored to their needs. He emphasizes that this perspective shift can lead to breakthroughs in business strategy, including the development of value ladders, different offers, upsells, downsells, cross-sells, and backend sells. Brunson suggests that by adopting the role of solutions curators, entrepreneurs can better serve their audience and create more value. He concludes by thanking Chad for introducing the concept and encourages listeners to share the episode if they found it valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. On today's episode, I'm going to share with you guys something kind of interesting, at least for me. I was at a wrestling duel with watching my kids wrestle and had a chance to hang out with Chad Wollner, who's one of my friends, who's a chiropractor, who's somebody who's been using ClickFunnels and all these philosophies in his chiropractic business. And he came up with a principle that I think was really powerful called being a solutions curator. So I'm going to cue up and all these philosophies in his chiropractic business. And he came up with a principle that I think was really powerful called being a solutions curator.

So I'm going to cue up the theme song. We'll come back and talk about it and how it's a different lens to look at you and your business. I think it's going to help you guys a lot. So with that said, let's hear the theme song. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital,

we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, welcome back. I got to think of a better way to transition to that. I don't really know. But anyway, so this was interesting. So as you guys know, I am a part-time internet marketing nerd, full-time dad. And so right now is the kids wrestling season. And so for me, it's like every day at two 30, I, no matter how busy or stressful or anything, things are at, I pack up the office, I race home, put on my wrestling shoes and head over to rest and practice with my boys. And it's, um, man, like the most, anyway, it's my, it's my favorite.

It's, um, and I don't know if they even like me being there, but I just don't want to miss any second of it. Um, today I was driving to school. school i'm like there's only two more years till they're graduated like after this year and i'm just like oh this is crazy and hard so i'm trying to be as much as i can which hopefully all of you are doing that for your kids as well because all those other stuff we're doing is just it's just a game we are participating in trying to burn time until we die like the only thing that actually really matters is our families and our kids. So, um, make sure you spend time for them and carve out the, the time for your busy schedule for things that don't matter and make sure you have time for things that actually do matter. But anyway, uh, inside of that, the Saturday we had a wrestling

term, which I was, this week was hard. My wife was out of town. I was like really looking forward to sleeping and getting a break cause I'm just worn out. out, as I'm sure a lot of you guys are too. But they had a full day wrestling tournament Saturday, so we were up at 5.30 in the morning, waking kids up, driving them across town. We had to be at the gym by 6.30, weigh-ins at 7, wrestling start at 9, and then we were in the gym for like 13 or 14 hours.

It was the longest day ever. But luckily, one of my buddies, Chad, his son wrestles for another team, so he was there, so it was kind of nice having someone to talk to. And, um, I asked him what he's been doing. Like if you followed, if you've read my books, I've mentioned Chad and most of them from one way or the other. Um, uh, just different things that as I was learning these principles and applying them, you know, he was one who took a lot of these ideas and tried them in his

chiropractic practice, which has been really fun. And, um, to see how these internet nerd principles can work for, uh, for a more traditional business. And it was interesting because he told me, he's like, yeah, I've been doing these events. And he talked about, um, uh, what he teaches his docs to do now. And it was so fascinating, especially for me, because you guys probably heard a couple episodes ago. I did an episode about how I feel like my calling is that I'm a curator, right? I learn a bunch of stuff and I curate the best. And then from there, I write my books, I create software. We do these things where we're curating the best principles and practices from the marketing world and bringing them to you guys. And Chad said that what he's doing with his chiropractors, he's teaching like, you're not actually a chiropractor. You're not even a marketer. What you are is you are a

solutions curator. He said that I was like, Whoa, that's cool chiropractor. You're not even a marketer. What you are is you are a solutions curator. He said that. I was like, whoa, that's cool. Like, wait, can you tell me more? Like, what do you tell me? Like, explain that to me more. He said, most docs, they look at it as like, you know, I went to school. I learned how to give adjustments.

So people come to me and I give them adjustments. That's how they look at their, at their, at their work. Right. He said, their identity is that I'm a chiropractor. Therefore I do chiropractic services for people. And he said that when he started working with doctors more and more, he started trying to help them understand like that you're, that you're a marketer. So next identity shifted his tribe to, it's like your marketers, like you got to market your business. You got to get people coming in so you can serve them. And that was kind of the next wave of

identity he gave his, his chiros was from, again, from a chiropractor to a marketer. He's like, but the, the, for him, he's like the, the identity that trumps all the rest is a solutions curator. What he means is like when somebody comes into your practice, like your job is not just to give adjustment, your job is to give solutions. You're looking for like, what are the problems they have? What are the big, and your whole like goal and mission and vision is to like, to find solutions for problems and then to curate them together. That's why people come to you, right? It's because you've curated all these different things and bringing them the best of the best. Like, for example, you guys come to me

because I've curated through, you know, hundreds of thousands of hours of books, and maybe that's an exaggeration, tens of thousands of hours of books and podcasts and practical life application and research, and I can come out and say, look, this is the best funnel, this is the best process, this is how I would buy an ad. And so all my books are a curation of what I've learned and discovered and come out and say, look, this is the best funnel. This is the best processes that would buy out. Like, and so all my books are a curation of what I've learned

and discovered and figured out. And so for you is whatever role you're in, like, that's the same thing, your solutions, uh, curator. And so for his docs, they come in and now it's like, yes, I'm going to go and give you an adjustment. That's one solution I've curated, but I've been doing a lot of study, a lot of research and we have supplements and we and we've got, these are protocols, and we've got biohacks, and we've got all these different things we can offer our clients when they come in, right? And the more valuable you are, the more likely they're gonna keep coming to you,

the more likely they're gonna refer to you. And if you're someone who just gives an adjustment, like, okay, he gives a good adjustment, but if you come in and like, our solutions curator, like, we've got all these things, I can do testing, I can do this, I can do like all these different things. Now you become unique. Now you decommoditize yourself.

Now you become something special. And I think that's true, not just in my world where I'm becoming a solutions curator for you guys, not just in Chad's world where he's teaching chiropractors to do this, but for your business as well. Think about that, what you do through that lens, that you're no longer just, you know,

I teach people, blah, I do, blah, like, no, no, no, I, the result people are looking for is this, and I curate solutions to help them to get that result. And it can be all sorts of things, right? We talked about this in the Econ vs. Expert Smackdown. If you listened to that, it was like, you have to stop looking at, you know, for that challenge we did, you know, people were looking at themselves like, oh, I teach people. I sell information products. I sell physical products. And that's how people seem to categorize themselves a lot of times in our community.

And it's like, no, no, no. You don't do either of those things. You have a dream customer that you've been called to serve. And your job now is to serve them. And that means in any way, this can help them be more successful. So it could be through physical products. It might be through digital products. It might be through digital products. It might be through coaching, through supplements, through, like there's a million different

ways you can serve somebody. So when you start looking through your business of like, I'm in the business of serving my dream customer, I'm not in the business of, um, you know, doing whatever, like that's when you start having these, these, um, big breakthroughs. And I think it was powerful, like listening to how Chad's been coaching his doctors and helping them understand that, like, no, your solution's curator. Same thing. You've got a customer.

They're coming into you. Your job is to curate all the different solutions to help them have success, to be happier, to be whatever. The same thing is true for all of you guys. Think about your business through that lens. Who's your dream customer? What's the big result? I think they're looking for, or the big problem they're running away from. Then what are the things you can curate

to help them have success inside of that, inside of your world, right? And what's cool about it is this opens up all the other things, opens up your value ladder, opens up different offers, upsells, downsells, cross-sells, back-end sales, all those things start happening very, very easily when you start looking at what you do differently.

And so as Chad would say, as he was telling me with his chiros, he's like, you have to shift your identity from a chiropractor to a marketer to like i'm a solutions curator This is what I do. I curate solutions for my tribe for my people Um, so hopefully that's been helpful for you guys. I think a lot of times we get so stuck in like I do this thing Um, and it's like no, no, you don't do this thing. You serve this audience. How can you do it? Well, i'm going to curate as many different solutions and opportunities in ways possible Like in my world think about all the things that we've curated for you guys, right? Like what I do is I help

entrepreneurs that are my dream customers, right? Help them build funnels. That's the end result of what I'm trying to do. But inside of that window, we've curated all sorts of stuff. We've got funnel scripts, which is a tool that helps you write copy. We've got traffic secrets. We've got live events. We've got funnel hacking live. We've got all these different things we've curated together to help you have more success, to make it simpler, to give you a community, to help your belief.

I'm writing a book now on personal development to help you with your mindset. Yeah, I think it's pretty cool. You are a solutions curator. Look at it through that lens and I think it'll change a lot of things for you.

Thank you, Chad, for developing that, thinking through it and thank you all guys for listening. I hope that you got some value from this. If you did, please rate and review. Let people know. Share the episode the episode on and on whatever you can

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