Marketing Secrets with Russell Brunson - How To Be The Best Possible Coach For Your Dream Student

Episode Date: December 17, 2018

You may be doing something that's holding yourself, and the person you're trying to serve, back. On today's special Thanksgiving day episode Russell talks about why it's okay for people you are coaching to seek out coaches that can help them with things that you cannot. Here are some of the amazing things you will hear from Russell on Thanksgiving. How Russell's niece seeking a new gymnastic coach relates to marketing coaches. Why as a coach you should allow your students to seek help from others who might be more helpful with certain aspects that you are not. And finally, why seeking significance can actually hinder your ability to achieve it. And only after you make the switch to service and contribution are you able to achieve significance. So listen here to find out why you should always be looking to help your clients, even if that means they need to go to someone else for guidance. Transcript - https://marketingsecrets.com/blog/how-to-be-the-best-possible-coach-for-your-dream-student Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson. I want to welcome you to a very special episode of the Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. Today was Thanksgiving and I literally, it's 10, 15, I just dropped my twin boys off at

my brother's house and what's crazy is when I'm done recording's 10, 15, I just dropped my twin boys off at my brother's house. And what's crazy is when I'm done recording this podcast, I will then email it to my brother. He will edit it and somehow magically get it on iTunes. And then his wife, Rochelle, will then take it and transcribe it and put the transcripts up there for you as well. And she'll post the transcripts on marketingsecrets.com. And they do that every single episode for you guys. And so I'm grateful for them on this amazing Thanksgiving. um and yeah so i thought i would just share that she doesn't know how the

process works people always ask me how do you podcast and the answers i don't know i literally get my phone out i click record and i start sharing what's on my mind and so um i have something on my mind today and actually i have so many things and part of me wanted to do an episode where i just like wrote down everything i'm thankful for and i just haven't done that yet because there's a lot of things. And I was going to go over them with you guys. Maybe I'll still do that. I don't know. And I had other things I want to talk about. But there was one message that just came pretty loud tonight.

And I thought that it would be fun to share with you guys. And the reason why it kind of came to my mind was I was taking my kids back from the hotel. We're in Utah now. Um, my parents live here and so we had Thanksgiving with my parents and now we're staying like in a hotel close to the house and, um, we had all the kids over the hotel swimming and having, you know, fun. And I was driving them back, drive some of my kids to my, to my parents' house, some to my brother's house, just dropping kids off at, you know, cousins houses everywhere.

And, um, I was driving my, uh, of my cousins, and she's a gymnast. She's an amazing gymnast. And it was interesting because she worked out at a gym for most of her whole career. And then she kind of hit a sticking point where she wasn't getting further than she wanted to get. And she couldn't get past that sticking point. And some of her friends had gone to this other gym and they had some really good coaching, really good coaching staff there.

And so, and the coaches there had helped get past these plateaus and really helped. And she went back to her coach and was like, hey, I want to go to this other gym to get, you know, help me get past these plateaus so I can continue to progress. It was crazy. And this is where the lesson is going to come from for all of you guys. But what's crazy is the coach, instead of being like, yeah, I care about you as an athlete. You should. The coach took that personal and was like, started yelling and screaming and like kicked her out, kicked her little sister out and everyone out of the gym because she wanted to get help from other coaches.

It's crazy to me. And something, sorry, the moral, the good part of the story is she's gone to the gym and all of her numbers and all of her things have gone up because this new coaching staff is able to help her. And it's funny, the other day on Facebook, somebody posted something and they tagged me on it. They were talking about like who your favorite marketer is. And someone said, sorry, Russell. Unfortunately, my favorite marketer now is Steven Larson. And they tagged me as if it was like to apologize to me. And I thought it was so funny.

And I remember I messaged back to that person. I was like, look, my only goal in this whole game is to get my clients, my students, my people, whatever you want to call them, a result. Like that's it. And I don't care how you get the result, right? Like I think there's a lot of times when we get stuck in the ego of ourselves and we're like, so worried about like,

they must have success through my program or through the way that I do things. It's like, no, no, no. If you actually care about your student, if you actually care about their well-being, if you actually want them to succeed, you're not going to sit back and like, and want them to only like go through your path. And I posted, I was like, I was like, that's amazing. Like, I don't care if you get it through me or through Steven, like Steven's amazing human. Like he's got gifts, he's got talents, he's got abilities that I don't have. And if you can get the result you're looking to through him like that, like I'm more pumped than you are. Like I, I honestly just want to serve at this point in my life. Like I don't care. And if someone else can serve better than me to a certain person or certain audience, like

that's amazing. I let them please serve. That's why I bring amazing people to Funnel Hacking Live. People can out teach me in certain topics because if I just want people to get the result, that's all that matters to me. Right. I think that's how good coaches should be. Um, I remember growing up, uh, I had a really, really, really good high school coach. I'm Steve Bodren and I'm super grateful to this day for him.

Um, for a couple of reasons. One, he was an amazing coach. But number two, he was never, he never cared if I went and got coaching from other places. Like during the off season, I did freestyle at a freestyle club and I had coaches there. And then I did Greco at places. I went to other high schools, I went to other places. And he was always okay because he didn't, he wasn't tied into his ego of, I must be Russell's coach. I must be the only person that still has knowledge in his head. He was like, no, Russell wants to be the best. And so I'm going to allow him to be the best. And he allowed me to go out there and be coached by tons of other people. And for that, if nothing else, outside of the fact, he was an amazing coach as well, but his willingness to do

that is rare. Like there's so, we have so much ego tied into this, this thing of, it's gotta be us. It's gotta be us. And, um, and I just wanted to share that because I see that happening a lot in the coaching world, right? We're all coaching people in different aspects of their life. We're helping with health or weight loss or fitness or finances or whatever it is you do, right? All those different products or services. Um, but sometimes we get too caught up, um, in, in that, in that piece of it that, uh, you want to be the one that's distilling all information and knowledge to, to your person. that piece of it that, uh, you want to be the one that's distilling all information and knowledge to, to your person. And I think that that's a tragedy, um, because

none of us are amazing at everything, right? Um, it's, uh, it's interesting. We had a Bart Miller, who's a close friend, and he's the guy who makes me look good at all of our events. He gets me all dressed and I, I pay much money to take me shopping to look to look you know not in my t-shirt and jeans like I would show up at my events and um and Bart has got a successful e-commerce business as well he's in my inner circle he pays me to be my inner circle and stuff like that and um and he asked me he's like hey uh I'm thinking about getting some help with the e-commerce side of my business um what do you think I should do? And I was like, oh, if I was going to hire Ezra Firestone. And he was like, really?

I'm like, oh, totally. He's like, well, okay. So we called. And then he's like, well, can you introduce me to Ezra? I'm like, heck yeah, man. Ezra's the man. So I introduced him to Ezra. I was like, Ezra, Bart, Bart, Ezra, you guys should work together.

I want 10% of everything you make in the future. Just kidding. Go do your thing. Have some fun. Everyone blow up their businesses. And so they went off on that thing. And Bart told me later, he said that Ezra was so confused. Like, I don't know why Russell told you to sign up for my coaching.

Like you're his student. And you know, why would he, why would he recommend me and stuff like that? And it's like, cause for me, I don't care. Um, I don't care how people get results. Like I just want people to get results. I've seen, um, I've had people close to me inside of my business who were like, you know, cause if you look at the Two Common Club X coaching program, I brought in a lot of coaches this year. I brought in Julie Stoyan. I brought in Alex Sharf and Steven Larson, like all these amazing coaches, John Parks, James Frill, like people who are legitimately amazing at what they do.

And it's funny because a lot of people have come to the program and they've gone through it. And I know a lot of people have signed up for Alex Sharfman's Hiking Coaching after my program, right? After they've gone through a lot of our stuff and they've gone through Alex's stuff. They introduced him through my program and then they buy stuff later. And I have people who are like, you know, Alex is just taking people from your program and signing up. And they're all like freaking out. And I stop and I'm like, look, look, look.

I don't care how they get the result. I just want them to get the result. If they get that through us, that is a huge honor. And I'm grateful and I'm glad that we could be a little piece of their journey. But like if Alex can serve them at this level of their business or this piece of the business different than I can, like, like why not? I don't have one coach. I have tons of coaches, right?

Um, it's funny cause I've heard people who I've gotten coaching with before tell other people that like Russell Brunson learned everything that he learned from me. And I smile because I learned a lot from them and I'm grateful for them. And I don't usually say stuff, but I'm like, man, I have tons of coaches. And it's like every coach has got something they're amazing at, right? Like I have some gifts and abilities. There's things I can do inside of a business that are really, really good. And I think, um, um, you know, and, and, and I'm proud of what I can do. And that's a piece I'm really good at, but there's other pieces of the business that I'm not good at.

I don't want to be good at, I don't even want to like people ask those questions. I'm like, you should hire someone who focuses on that. They buy pay you to coach me. I'm like, you pay me to coach you on this piece that I'm the man at, but someone else is the man at that piece or someone else is the woman at that piece. And you should find the right people to coach you, mentor you along the way. Um, and uh, anyway, the reason why I went on this whole rant is cause I just want to share with you guys is don't think that your client is your client, right? That's the

biggest problem we have. And then we get this scarcity mindset. Like, Oh, it's my person. And like, if they read anybody else's books or listen to anything else, they're like, they're like, they're going to leave me. It's like, don't like if, if they leave you, that's okay. Like your job is not to like protect them. Your job is to give them your piece, the thing that you're good at and give them that piece, right? And so people. Your job is to give them your piece, the thing that you're good at and give them that piece, right? And some people come to me and I give them a piece that I'm really good at

and I plug that thing in and I keep trying to like develop my piece and get better at it and share more of it and I want to keep developing myself as a human, but I am not offended when something goes and gets coaching from somebody else. In fact, I'm grateful for it because I know that that piece

is going to get them closer and closer to their end result. So when you stop thinking of your customers, your customer, realize that this is a human who's in the market that I'm in and they're going to get them closer and closer to their end result. So when you stop thinking of your customers, your customer, realize that this is a human who's in the market that I'm in and they're trying to get a result. And I feel like my thing is the best. I'm going to serve them the highest level I can.

But sometimes serving them the highest level possible is to allow them to get coaching from different people at the same time. Right? I look at my amazing cousin, or I guess she's my niece. I look at her. She's an amazing gymnast. If that coach would have been like, yeah, like you should get some coach, some help from that coach and this coach. And like, instead of like destroying this relationship with her and with her family, instead, it could

have been this amazing thing where he opens up the doors and say, well, I know this person, this person, like, here's my role. That's like, here's other people you could bring into your world that could help you in this piece and this piece and this piece. And they could all grow together. And then guess what's fascinating? This is the coolest thing. That original coach, the coach that opened up the doors and allowed her to go other places, would have been the one that got all the credit.

Okay? That's what's interesting to me. I look at a lot of people I've helped in business and they go off to other coaches and get other pieces in other places. But I, and I'm so grateful for this. Most of the time they come back

and they give me credit, right? Like Russell helped me to grow my business. It's like Russell gave me this piece, but I got this piece from this coach and this piece from this coach. But because I was the one who like, who like helped them and served them selflessly and allowed them to go and learn from the people, um, for whatever reason, the credit still comes back to you. So you, it's crazy. Cause like that coach, my, my niece's coach wants the significance, right? So because he's trying to hold this in and keep the significance. And because of that, he lost his significance. Whereas like when you open it up and you allow,

and you just try to serve people at your best, and don't be offended if they come or if they go and just do your thing, that's when you get the significance you're actually seeking for. It's been funny, yeah, Dave Woodward and I have had this conversation four or five times in the last like two or three weeks. It's kind of crazy actually, but about this fascination of like these people I know who at one time in their life were very significant, right? They had the significance from what they do. And then as time has gone by, they become less relevant and they lost their significance.

And so they try and they fight and they cling trying to get significance. And they do it in this way where they feel like they're going to be feel more significant because of this. And like all these things they're trying to do in the reality is the more they do it, the more distances themselves from people and the more they lose their significance. And look at me. There was a time in my career where I was very significant striven as well. I was like seeking after and trying to get the recognition. I want to be on stage.

I want people cheering my name and all this kind of stuff. And I was fighting for it tooth and nail and it was hard to get. And, um, and I got some of it, which is why I kept, you know, that you get that and that fuel that drives you on for a while. But I remember a couple of years into this business, I got, like, I got over it. I was like, I was like, that's not as cool as I thought it was going to be. Right. And so I was like, you know, I'm not going to worry about significance anymore. And I remember it was like a mental shift for me. I was like, I'm gonna start thinking about me and start thinking about my customer. Right. And for me, I was like, when I started really transitioning from, from like, how do I serve Russell's ego to how do I serve my customer? And it was this weird shift. And,

and I stopped seeking for significance. Right. And I started seeking as a servant, how can I serve? How can I impact? How can I, how can I, how can I contribute to other people? And that's where my shift became. And then the most fascinating thing happened. When I made that shift mentally, I get more significance now than I can handle. Like today was Thanksgiving. I probably conservatively would say between email, text, Voxer, Instagram, Facebook, those are the platforms I see directly on my phone. Between those channels, I say conservatively today, there's well over 100 and something people

thanking me for what I do. I feel guilty. I can't even respond back to all of them or I would have missed my whole family on Thanksgiving. And then I open Facebook and I can't open Facebook. I've seen 10 people talking about ClickFunnels, about what we're doing.

And I go to events and I get asked because of the huge events now. Like all this craziness I'm not seeking for, but it comes to me now. Like when I stopped seeking significance, I got more significance than I can even handle. Like so much like I just want to hide sometimes. I don't know how to get rid of it because it's just like it keeps coming. But I can't stop serving because I like I got addicted to that. And I just want to tell these people who are seeking after significance that when you stop seeking significance and you start serving, you'll get more significance than you ever dream of. And it doesn't seem right. It seems

backwards. It doesn't make any logical sense, but it's happened for me and the people in my herd, in my tribe, in my, in my influence, I'm able to, to, to communicate with who listened to that and they believe it and they shift, they find the same thing. And it's fascinating, okay? Most entrepreneurs, and so if you're in this spot, don't feel bad. Most of us get in this business

because we want significance, right? We got a chip on our shoulder. Somebody said something bad about us. Somebody didn't believe in us. You know, we were the dumb kid in school. Like there was all these reasons. And so we get in this business because we got a chip on our shoulder

and we want significance. And then we start fighting for it and start fighting for it. And initially it's okay. It's what gives us that initial drive and motivation that we need to get off our butts and like change something. Right. But the problem is that some people get the hit of significance and they keep me in the, and they keep going after like a drug and go for next hit, the next hit, next hit. And, um, and it's, it's, it's, I don't know. It's, it's weird. Um, but you can't like, it's, it's hard to get that direction. You get little hits of it, but it goes away, hit and it goes away, hit and it goes away.

It's almost like it's fake. It's like, it's like a hollow significance. I don't know. But when you make that shift to service contribution, the significance will come more than you can ever handle. Um, it's almost like it's, it's tough now. Sometimes. Um, I don't, I love it. I like, I'm not gonna lie. It feels amazing. Um, but it's just, it's interesting. So for you, if you're listening to this, um, look at the spectrum, like, are you seeking

significance? So don't feel bad. It's okay. It's how all this got here. Um, but the fastest way to get that significance is not actually seeking after it. It's not by positioning and posturing yourself. It's not by all those things. It's by finding your people and serving them. And sometimes serving means letting them go. Sometimes it means helping them find another coach. Sometimes it means being okay. If you know, somebody else helps them with something, you know, like, like, like what is best for the person you're serving? That's to be the thought in your head constantly. What is the best for this person I'm trying to serve? What is the best for them? Not what's the best for you. What's the best for them? Okay. And if you think about that, it'll change everything. So anyway, I hope that helps.

Um, anyway, I'm back at the hotel. I'm now going to finish this podcast. When I finish it, I'll do all I'm going to say the title and I'll end it and I'll email it to my brother. In a week or two, it'll be live on iTunes. I said his beautiful wife will transcribe it. She'll post it on Marketing Secrets, the podcast or the blog, marketingsecrets.com. That's kind of this whole podcast. Everything works. It's a lot of fun. Hope you guys enjoyed tonight.

Hope you guys had a great Thanksgiving no matter where you're at around the world. Just remember that shifting from significance um, from significance to, um, contribution will, will change your life and it'll change life. So the people you have the, the, um, the opportunity to serve. So, all right, with that said, appreciate you all. Um, I'm getting messages from my wife and my brother and my sister asking where I'm at. So I better go in and see what's up. Um, we'll talk to you guys all soon. Bye everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.