Marketing Secrets with Russell Brunson - How To Change Your Business with Funny, Inexpensive Ads, with Kristine Mirelle

Episode Date: May 13, 2024

I had the pleasure of sitting down with the incredible Kristine Mirelle, whose journey from selling CDs door-to-door to mastering the art of creating uproariously funny ads will blow your mind. Kristine's knack for turning everyday items and her smartphone into viral ad gold is nothing short of genius. We dive into her inspiring story, from those early days of door-to-door sales to her game-changing approach to advertising. Check out Kristine's page here: LaughMyAdsOff.com Learn more about your ad choices. Visit megaphone.fm/adchoices

So I first came to Edward Jones with a great deal of trepidation. When I first met with my advisor, I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment and a lot of support. And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones. We do money differently. Visit edwardjones.ca slash different. You know, there's paid traffic and you can run ads and all that kind of thing. But if you don't run ads, you can just go straight to where they're at.

And for me, it was they're at home. That's where they are. And just finding where they're congregating, like you always talk about, where's your ideal customer congregating and go pitch to them and just being okay with people telling you no you know and that sometimes people are going to hate you for it too but there's going to be someone that's really grateful for you and that one person makes up for everybody else you know in the last decade i went from being a startup entrepreneur to selling over a billion dollars in my own products and services online this show is going to show you how to start grow and scale a business online.

My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. What's up, everybody? Welcome back to the Marketing Secrets Podcast. I just got done with one of my favorite interviews ever, and you guys are gonna love this. I'm bringing you somebody who, their backstory's amazing.

They were a musician who went door-to-door selling their music. After that, learned about funnels and created a really funny ads to sell, uh, her music products and things like that. And, um, anyway, it's, it was a fascinating interview, but for any of you guys who have something you're passionate about, who, um, are trying to figure out how do you take your message, how to get to more people, how do you grow? Um, she has some really unique, interesting ways. She creates really funny ads. Um, and these aren't like the highly produced, you know, we've worked, as you guys know, we worked the Harmon Brothers before and we've, you know, paid half a million dollars for

these crazy, funny, viral ads. We're not talking about, we're talking about literally finding things around your house and making ads with your phone, launching them and getting, as you'll see, one of her ads got, one of the very first ads got over 60 million views from one ad that she made with some stuff she found in her backyard. Completely transformed her life and just a really fascinating interview. So I think you guys are going to love this. You're going to learn about her journey selling things door to door. You're going to learn about her journey about launching funnels, using funny ads. And now

she's literally changing the entire industry by just shifting how we create ads in a way to get more attention. The ad cost drops dramatically and people are sharing your ads. Like, can you imagine you post an ad and instead of paying Zuckerberg for every click, you have people sharing the ads with other people, getting free traffic every single, every time you post an ad. So her name is Christine Morrell. She's someone who's been our inner circle

last, man, three plus years and some of my favorite people in our community. And I cannot wait to share this interview with you guys about how to launch and grow your company with funny ads. What's up, everybody? Today, I've got a really special guest. I am so excited to introduce you guys to someone who I met a couple years ago here in our inner circle and didn't know what she was doing and then found out what she was doing, which she creates some of the funniest ads in the world and she's used these funny ads. These aren't like funny ads like the Harmon brothers are going

to spend half a million dollars to produce a funny ad. It's like finding some random things and actually going out there and filming an ad. And I watched her take her business from, from the very beginning to now she's grown, you know, huge companies all using these crazy, funny, hilarious ads for herself and for other people. And I'm excited to talk about that. In fact, at the end of this, I'm hopefully going to show a whole bunch of her ads to you guys so you can see how funny they are if you allow us to show the ads at the end, which will be awesome. But before we do, I want to talk to you

about some other really cool things that I think are fascinating about her journey. And so our special guest for today is Christine Morrell and I'm so excited to have her here. So how are you doing today? Thanks, Russell. I'm doing great. How are you? I'm doing so good. And maybe we actually, let's do, let's start again,

just the beginning story with the first kind of funny ad that you did that kind of took off. And then I want to go deeper into some of the backstory. But what was the very first, the very first kind of situation, take people to the situation you were in when you created the first ad that took off? Yeah, yeah. So I was living on a farm, basically, in New Mexico. And I had no Wi-Fi.

And I was like, just figuring out how am I going to promote my products i'm going to sell my products when was this by this was like this was 2009 it was right when covet hit okay so i had moved to new mexico i just had a baby i needed help i moved in with my parents you know and uh and then i looked outside and i always tell everyone we had this like old toilet in our backyard and we even had like washers and dryers and all kinds of other stuff but like we're mexican and like i always joke with everyone i'm like you know mexicans we do all of our own plumbing we do all of our own landscaping we do everything so there's always like just stuff everywhere so there's just like old toilet because we had like redone my mom's

bath bathroom it's left it outside it's just left it outside like where else are you gonna put it you don't throw it away leave it in the backyard the backyard. That's what we do. Maybe we'll need it later, you know? And so then I asked my dad and my brother, like, hey, can you move it into the middle of the field? And my mom had like this old horse there, like a rocking horse type thing. And then we had like this book and some oranges. And I was like, and my brother was there and I was like, oh, maybe we could shoot an ant. And then what I've actually never shared with you is we were under there was tornadoes so just like across the street from us like in the

other field there were like three tornadoes and like so in the middle of a shooting this ad I had like minutes because there was like a gigantic tornado coming after us but I was like I gotta make money to feed my baby so um I we just I got my brother to sit on the toilet and I just said, Hey, you're probably on the toilet right now. Cause I figured some people are going to be on their phone and they're on their toilet. I'm like, how funny it would be if you got called out and said, you're probably on the toilet, but you should be promoting your music, you know? And so that's what I did. I had a music offer and we just shot that. And my brother just sat there on the toilet and, you know, I called him Harry and he had an accent and it was just,

it was absolutely ridiculous. And it got like millions of views and i wasn't expecting that and i didn't know it and then all the everyone's like this is the best ad ever and i was like oh everyone has really weird sense of humor you know we'll just we'll run with this so that was the that was the first ad that's their first one can we play real quick yeah here's the ad hey artists and musicians i know a lot of you guys are at home right now doing nothing, trying to figure out what to do with your time, not promoting your music, maybe riding plastic horses like this one, or maybe you've learned how to juggle,

or maybe you've learned a new language. Are you una chunga embarazada en el baño? Or a lot of you may have even started your own lawn mowing business, but none of that matters if you're not promoting your music. See, a lot of you guys are like Harry over here. Say hello, Harry. Howdy, y'all. How long have you been sitting there, Harry? 25 minutes. A lot of you guys that are watching right now are doing the exact same thing that Harry's doing. Ain't that the truth, Christine Morell? You can call me Christine. All right,

Christine Morell. Now, instead of wasting time doing stuff like this, you could have already have submitted your music to 4,592 blogs and magazines and Spotify playlists that all play music and publish music from independent artists like yourself and in fact I put together a list of 4,592 of them and if you get just one of these blogs to publish your music you'll potentially reach hundreds to thousands of listeners overnight so if you're an artist that wants to get your music out there don't be like Harry. Hey! Check the description, click on the link, and let's get your music out there.

All right. That's amazing. So I want to go deeper than that because now that you've turned this into a whole business and you've done it for me and for other people, it's so fascinating. But I want to tell a story. I bet most people don't know this about you. In fact, I didn't know. We had a chance to go to Wise Virginia together, to the Napoleon Hill Foundation.

And at dinner, we were sitting and talking. And it's your origin story, how you learned how to sell and do these things. It was so cool. Because obviously, I spent two years on a mission knocking doors, like selling religion for the most part. And yours was the same thing. You were knocking doors. So we tell us that story because you're a musician. you're creating music but you didn't have a you know someone who was selling it like you were out there knocking doors like tell us about how that started

yeah so I started when I was 10 actually so when I was 10 years old um we were like the like the little Mexican family and then my friend had a her dad actually had had a, was a dentist. And so I went into her neighborhood and I was like, Oh, all these rich people live here. They all have money. Let me sell them something, you know? And so I'm like, what could we sell? And, uh, she had a iced cappuccino machine. She's like, let's make iced cappuccino. I didn't even know what that was. Like what's a cappuccino? I don't even know what that is. Right. Um, and so, uh, we made these little cappuccinos and she had these little plastic things and then we took gack i know this is so bad this was so unethical we're 10

um so this is not like recently we took gack i've never even told the story and we put it in water and then we're like we're just gonna call this makeup remover and so then we put that into like these plastic bottles and i just remember taking paper and like writing makeup remover on it so we had ice cappuccinos and makeup remover and then we go door to door and like within an hour i walk away with like 75 dollars right i'm 10. 75 is like i'm balling like i am balling um and so we go back home and then her mom gets so angry with her and she makes her go, you know, give all the money back. Oh, really? I kept my money.

I was like, I don't know about you. I'm keeping my money. $75, that's a lot. So she had to go give it back. But that was for me, that was the first lesson in create something and then go find the people to sell it to, you know. And so whenever I just kind of continued selling all kinds of random things. I used to go to the dollar store and I used to actually negotiate with the dollar store. So they did give me everything for about 55 cents and then I'd go sell everything for $5.

So I went door to door selling like little candles and stuff. How old were you when you were doing that? 10. I did door to door sales until I was like 23. That's crazy. Yeah. So I'm just selling anything that I could find. One of the best things, which I don't even know, I don't know if this is even good. Maybe it's not best. Maybe it's totally bad. Would I buy one thing? So here's the, here's the, this is so terrible. So I'd buy like a clock cause then I'd go to family dollar and then I'd go buy raffle

tickets. Cause then I realized I could buy one clock and sell as many raffle tickets as I want, you know? And then I wouldn't even give them a date. I'd be like, I just have a clock. I'm going to give this away. So it was like a never ending like place. And then eventually at some point, $2,000 in raffle tickets for $12. It was so bad. But it was like, you just create something and you get in front of people. And then when I started making music, that's when it was like, okay, I've just already done this already.

Let me just go directly to the people. And so I used to create albums, would burn them on my CDs back when we would burn them and make copies and write in Sharpie, you know, Christine's music. And then I would go door to door and I would just, you know, hey, I mean, you know how it is. I mean, it'd be 120 degrees and pouring sweat or it'd be like freezing cold, you know, so cold that I could barely move, and just ask me, hey, would you be interested in buying my music? Hey, I'm a musician, this is what I'm doing,

telling them a little bit, kind of like hook, story, offer, I guess. You know, here's a little bit of my story, here's my offer, and seeing if they're interested. And I did that until I was like, yeah, like 23 years old. When did you start selling? When did you first see you sold? I was about 17 years old. So, and I sold thousands of albums that way.

And it was about, it was like, I always tell everyone, it was like a 90% failure rate. Like nine out of 10 people said no. You know, I'm sure people were like slamming the door. I mean, I remember people would come to our door, like the Jehovah's Witnesses, and we would all hide in the bathroom. So we'd be like, shh, shh, everybody hide. We used to get that knock and knock. It's like, I can hear you in there. You're like, quiet, quiet. Yeah, yeah. That's what my aunt would put us all in the bathroom. We'd be like, shh, shh, everybody hide. I was like, I can hear you in there.

You're like, quiet, quiet. Yeah, yeah. That's what my aunt would put us all in the bathroom. We'd be like, quiet, yeah. So like, I already, you know, I already knew like people aren't happy when you're knocking on their door. So I was just kind of already expecting of it. But yeah, so I was 17. And then I, like nine out of 10 people said no, but one out of 10 people would say yes. Or I'd meet like a really cool family that would be like, I'll buy all your CDs or come inside and have dinner with us. And I was like, I'd sleep on people's couches and I was living in motel sixes or whatever, you know, however I was surviving. And occasionally someone say, we have an extra room, you know, you could stay here for the weekend. And so I met all these really nice people.

And then there was all kinds of crazy stories too, which I guess we can get into. But it was like nine out of ten people, you know, slamming doors in my face, telling me go get a real job or, you know, real kind of mean people. And then there'd be one person that's just like, hey, come have dinner and we'll pray for you. And their family would gather around and pray. You know, so it was like, wow, this is just you get used to rejection really fast. And I think that's a huge superpower of you just, yeah, for entrepreneurship. Cause you're just, okay. You said no. Okay. Next. Yeah. No. Okay. Next. No. That was such a big thing for me too. It's like, cause then we knock, I was knocking doors in Jersey and like, you know, for us it was a one out of 10. It was like one

out of a hundred. Maybe it was nice to you. But it's like, no, no, no. Slam the door. We had people like let their dogs out on us. Like, you know, jumping over the fence while dogs are biting at it. You know, like, you know, it was, like jumping over the fence while dogs are biting it. You know, like it was chaos. But yeah, you learn that like they're not rejecting me. They're rejecting the message, which is fine. And then just keep going. Okay, so I'm curious.

Do you remember your door approach, like how you did it? Yeah, yeah. Can you like pitch me right now? I'm going to knock on my door and pitch it to me. Okay, if you open the door and you didn't yell at me first. Hello, how are you doing? Hi, my name is Christine Murrell. I'm a singer. I'm here.

A lot of times I was like maybe getting ready for an album or something. So I'd be like, I've just put together a new album and I just wanted to see if you'd be interested in checking it out. And you could even take a listen if you'd like. And if you like it, it's $10. And just wanted to see if you'd be interested in supporting a local artist. So something kind of just like that. Really simple.

And then sometimes they would ask me to sing. So I would sing on the doorstep and I'd be interested in supporting a local artist. So something kind of just like that, really simple. And then sometimes, um, they would ask me to sing. So I would sing on the doorstep and I'd be like, yeah. Or if they had a piano, I'd be like, Oh, I could play something for you. You know? So kind of offering like, almost like Costco, you know, like, let me give you a little sample, a little sample. And if you like the cheese, you can buy the whole, whole bag. So, um, I try to giving them a little sample of it, but, um, yeah, that it was just real simple like that and or it was me apologizing because now they're babies awake because i rang the doorbell sorry my music will put them back to sleep right yeah that's yeah i should have segued into that

the music will make them go to sleep do you have um copies of all your old albums like how cool would that be to have like a collection of here's every album like i sold door to door i believe i do and you know what's crazy if you go on ebay people are selling them for like a hundred dollars oh seriously no i'm like that makes me feel really cool i'm like oh people pay a hundred like you could probably google you could probably look it up my brother sent me one like two weeks ago and it was like before the fame and i was like i'm really not famous but that's cute that's so so cool. Yeah. So people sell different albums. And I still get hit up at least once a week where someone says, oh, this song was an important part of my life or something.

There is. There's an album. I'm going to buy them right now as we're sitting here. Okay. Which ones do we got? We've got 2006, 2007. Those are the two that are popping in there. I'm buying them both right now.

So I'm going to be, will you sign these next time you come out? Yeah, those are like the worst songs I ever wrote in my life, so don't judge me. This is going to be like, oh. And you know what? I was so emo. I don't know if it's the one, my very first album, I'm like sitting in the corner like this. So emo, and it's like black and white and the album's called Cry.

Like, it's so emo. You know when you're like 13 and you're like but i was like 16 and i was still like so emo like life is hard people don't understand me so the hell album's like me like like that album's called cry it was so bad but we shot it with a disposable camera so remember you could take like 17 photos and you had to wait like a week for it to get uh developed but yeah that was the i don't know if that was the, I don't think that was the first one. I'll have to get you a copy of the first one.

I'm going to put an alert on you every time it pops up. I'm going to get the entire collection eventually and have you sign them all. So I'm actually, I'm really pumped about that. Oh man. Okay. So as you're doing door approaches, I'm curious. I have so many funny, like strange, weird stories, but what are some stories for you as you're knocking on doors, like some of the weird or awkward or whatever things that

happened that you remember? So many things. One that always, there's two that always stick out. So I had a little scooter. So I made it, and I don't know if you ever did this. You were walking, weren't you? You were walking. So I had a little electric scooter because I could cover more doors quicker.

So I would take my little electric scooter. And I remember if there were like kids in the neighborhood, other kids would like, I ended up with like a posse. So I was like the head of like the 10 year olds, you know, I was like, I would have been really cool. Like if I was 10, it's not so cool. And I'm like 18, but okay. So, you know, I'm on my little electric scooter that I would charge every night.

And then I would go up to these houses. And then I remember this one guy, he answers the door literally in like little white underwear. And he's like, hey, what's going on? I'm like, do you want to buy one of my house? Like, what do you do? Like, do you turn around and run? You know, and then he had this like big dog in the back and he's like, oh, just come inside. And I was like, and I didn't really know what to do, you know.

And so I said, I'm afraid of dogs. And I like took off running. Like, I just didn't know what else to do because i didn't want to be like it's you instead it's like it's your dog that scared i don't know that that just felt like more believable in my mind than saying no i don't want to walk into a stranger's house in their underwear it's like the beginning of like a murder movie so i was thinking about the people who were like who answered the door it happened us all the time too it's like would you answer the door in your underwear? Like, wouldn't you?

It was the weirdest. Yeah, it's so weird. Just to know that you think that's okay. Like, what else do you think is okay? Like, that's just already, I'm not walking into your house. And then another time there was like a huge dog chasing me. It was like a pit bull and I was on my electric scooter and I'm just going, I'm just flying. And I have my like bag of CDs

and I just remember these like two guys outside like they're like America type guys you know they have like a pickup truck and they're like an American flag and they're like drinking a beer and I'm screaming because there's this I'm like help you know so terrible and then I just look over there these guys are like on lawn chairs you you know, like the $10 lawn chairs you buy from Walmart and they're just having a beer and they're just like with the aviator glasses. And I'm like, this, they're not even laughing. Like in my mind, I'm thinking this has got to be hilarious. There's this poor girl, just like, it's 120 degrees outside on her little scooter getting chased by a dog. Like the whole thing, I'm looking over here and there's like America, like proud to be an americans like playing over their radio like it was just so like bizarre you know and then luckily the dog turned

around and i got away with it but yeah just so i probably i knocked on tens of thousands of doors um and it would be about 100 doors a day i did that for yeah until i was like 23 so yeah all kinds of craziness it's so cool i like sharing i wanted to share that part because i think some people get into entrepreneurship and they don't understand like to be successful. Like most people put in a lot of time ahead of time. Right. Um, I remember, uh, Jamie cross who, you know, she sells soaps and when she came to click funnel, she built a soap funnel and launched it and hit two comic club. But what people don't know is before that she was selling her soaps to her door and shake, learn what the hooks were and what the pitch were.

And then she was in farmer's markets and and people walking by she had learned how to like how do we get somebody to stop and walk over my boot and then what's the story i got it's like she'd done that for years over and over and over again to the point where when she put it in the funnel she knew the message she knew the hooks was very fast you know i think same thing for you as you're going out there like you know you know every objection you know every hook you know things that work things that don't work and all that kind of stuff of stuff. So when you step into the next selling situation or whatever, you have all that stuff that a lot of people are missing out on. And then also, already you're not having to get past any belief system.

You just already know. The data is majority of people say no, and occasionally one person says yes. So you already walk in going, every no is closer to a yes. And then just knowing knowing kind of just knowing I need an offer and then I just need to find people to buy it and I think now to um you know there's paid traffic and you can run ads and all that kind of thing but if you don't run ads you can just go straight to where they're they're at and for me it was they're at home that's where

they are like and just finding where they're congregating like you always talk about where's your ideal customer congregating and go pitch to them and just being okay with people telling you no, you know, and that sometimes people are going to hate you for it too. But there's going to be someone that's really grateful for you and that one person makes up for everybody else, you know. So cool. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method.

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And I promise you it'll change the working dynamics amongst everybody and help your company to grow. There's a story I wanna ask you about, but if it's too personal, you don't wanna tell, feel free. But I remember you told me the story about, and I remember all the details, but somebody who you knocked on the door and they met you later and gave you more money and kind of changed the

trajectory do you remember it was someone who who i'm going to tell the story but it's probably incorrect my head there's someone you met and they said meet me later at a diner or something like that oh this is great oh i would love to tell this story yeah um it was actually like a really challenging time for me, like with my faith and my beliefs at that time. Cause I was kind of going through this, like, do I believe in something bigger? Do I leave in, you know, like, where am I here? Do I believe in God? Do I not believe in God? You know, like just kind of at this place where it was just like, I don't know. And, um, I was, but I'm always believed in, like, there was this huge part of me that's

really faith driven. Like if you just believe something will happen, like it will, you know, you just believe hard enough and you take actions towards it. And I was, um, I had just left New Mexico and where I'm from, it's a, it's actually, I was looking up this the other day, more murders per capita than any other state in the country. And there was a lot of things, you know, I had bullet holes in my car, bullet holes in my house. There was a lot of violence. Um, My, you know, boyfriend had died of a drug overdose. Like there was all these different, you know, things. And I had decided that I was going to get out of it. But I was in debt. And I had, you know, been in this physically abusive relationship. I just just at this place was just a really low part of my life. And I was

as I was leaving New Mexico, I ran over a screwdriver, like my car, like just went to like, and then these girls stole my phone. I mean, it was just all bad. And I was like, I remember my friends being like, that's a sign. You don't need to leave. I'm like, I am going to crawl out of this state. I don't care.

Like, I don't care what I'm crawling out of the state. So I finally get out and I randomly go to Las Vegas and I'm actually like, if you know couchsurfing.com, it's like people randomly, I know it's already sound. Yeah. It's the real thing. It's couchsurfing.com. So if someone has a couch, they'll say, Hey, if someone's in town, it needs a place to crash. You can crash my place. So I'd reached out to maybe like a hundred people and like three people had said yes. And there was like, there was this guy and he was like, yeah, you know, you can come stay. And I go and there's like 30 other women there. It's really weird. And there was like, there was this guy and he was like, yeah, you know, you can come stay. And I go and there's like 30 other women there. It's really weird. And there's like people

everywhere. And then he's like hooking up with one of the girls in the room. And so I go and I sit on the pavement and I'm like, how did I end up here? Like all the things, like how did I end up here? And I'm in the pavement. I can hear the guy and the girl inside. I'm like, this is weird. And then I'm on the website Craigslist and someone says that they need someone to watch their dogs. And I was like, I'll watch your dogs if I can stay in your house because he's going on vacation. He's like, sure. So I show up, he has this beautiful home, hands me the keys to like a convertible car. And he has nine Pomeranians, nine Pomeranians and like six fish. And he like leaves and he's gone for like weeks or whatever. So I'm just there in this like house.

And I have no money and I don't know what I'm doing. But it's just like, it's just kind of things are like, they're okay though. Like I'm not on the street though. You know, I'm like, I'm here. I'm taking care of these nine Pomeranians. I just remember they would attack me every day. And I was still really depressed because of where my life was. And he doesn't know this.

I hope he's watching this. I left the water on in his kitchen and it flooded the entire place. So I get home and the whole place is flooded. Nine Pomeranians are attacking me and I'm crying. So I'm like crying in this kitchen. But I mean, like, I never really thought of how funny that image is now,

imagining how funny this was. And so then I'm like, you know what? I still have my CDs. I'm going to go out. And so I go out onto the street, I'm selling, you know, I'm going door to door. And I had decided that I needed a promo video, I needed a video that showed what a good performer I was, I'm a classical pianist, I need to show that I'm a, you know, great pianist, I'm a singer, because I want to go and start performing at the casinos. But I knew I needed a video. And so I'd kind of budgeted all out. And it was like $7,000. And at that time, $7,000 might have should have

like, might as well have been $100 million. Like, there's no way I could come up with $7,000 at that time. And just something was like, again, going back to like that faith. And I was like, I just I feel like, I don't know how to make money, but I know how to do music. And if I just say, all right, God, you know, this is up to you. Like, I'm just going to let you do with the money stuff. I'm just going to do what I know how to do. I'm going to go door to door. And when I would go door to door, I'd make maybe a hundred bucks. I wasn't making a whole lot, but I was like, you know, I'm going to schedule this shoot in about 12 days. So hopefully you can come up with $7,000 in 12 days, you know? And for me, even going door to door every single day, I would have made like $1,200.

You know, it wasn't a lot. And so I went door to door that day. And that day I started reaching out. I started hiring musicians. I started hiring choreographers, videographers. I started, you know, and I just kept walking with faith. It was faith, faith, faith. It will happen.

And I'm going to take all the I'm going to take all these steps that show that I believe, you know, I'm going to hire the videographers. I'm going to hire, I rented out the studio, which was like a hundred dollars an hour. And, you know, I still rent all that stuff. And that day I'm like, all right, I'm going to go out door to door. And so I go door to door and I vaguely remember this guy, but he bought a CD and I used to sell the CDs for $10. And that night, it was MySpace days. It's back in MySpace. I get a message on MySpace. It's like, hey, you sold me a CD today. And I would love to make a donation. I'd love to donate another two or $300 to what you're doing and to your music career. Now he doesn't know. I didn't tell anybody about my situation. Nobody knew about my financial situation. Nobody knew that I was making a promo video. I kept that to myself. And so I was like, great, great, great. And I was like,

I felt so good. I'm like, awesome. There's gonna be like, 20 more guys like that, that are like, I just want to donate $200 in the next 12 days. Like, sure, this is gonna be great. So I go to Starbucks, and we sit there and he's like, he's just really like, like, scared, timid guy. And he's, he's's just like he just asked me a bunch of questions and he was just kind of like he was very sad and he's like i'm really successful and um my family doesn't talk to me he was just kind of really sad but he was asking how i stayed so excited about what i was doing because he's like door-to-door sucks he's like why are you so happy and i'm like well i just know that this isn't the end of my story this is the middle of my my story. And every story, there has to be like the part where it's hard,

right? And I always kind of looked at it like, or else it's not even a story worth telling, you know? So I just, I know that this isn't the end. And that drives me because I'm like, oh, cool. Like I'm having a capture. I'm getting, you know, a gig attack by bomber radians, whatever. Like these are all stories I get to tell when I'm successful and walking in. So it makes this not painful. Instead I go, Ooh, let me write this down. You know, so I'm telling him about my journey. And anyways, he looks at me at the very end and he says, um, how do I spell your name? And again, I had never told him about any of, and this is within 24 hours of my prayer of everything, you know, me hiring people. And he says, um, what's, how do I spell your name? And I told him and he pulls out a

checkbook and he goes, I don't even know why I'm doing this. Something is telling me that I'm supposed to do this. And he said, you never have to talk to me again. You owe me nothing. And he writes something down and he, in the checkbook, he closes it and he hands it to me. And we talked briefly and I'm like scared to open it because it's just such everything that's happening. But like life is just so crazy at this point. And he leaves that Starbucks and I'm like scared to open it because just such everything that's happening like life is just so crazy at this point and he leaves that Starbucks and I just wait inside the Starbucks and I'm like so scared to open the check because I don't know what you know I'm like what is this and I like I grabbed the check and I like open it up and it's a check for ten thousand dollars and I immediately started crying and I go into the bathroom and I like sit in the corner of like the Starbucks and I'm just like it was such a feeling of like everything to me was falling

apart in this realm in earth but if the creator of this earth is on my side then it doesn't matter what's happening here it doesn't matter because if I have a team member that created all this stuff you know like that's that's my team member right here like that's that's a have a team member that created all this stuff, you know, like that's my team member right here. Like that's a pretty good team member to have. And so I just thought, wow, that was 24 hours. And I felt like, you know, you hear these stories of like the waitress that, you know, someone wrote a check to pay for their college education. Or you hear those things. You never ever think that that would happen to you.

And I never would have guessed that within 24 hours of just making the decisions and moving in faith would, would like that within 24 hours, I would have exactly the, you know, more than what I needed. Um, and especially in such a large amount of money. And, uh, yeah, it was so, yeah, that, that was a mind opener. So for me, it was just reiterated, like faith is so powerful, you know, and just walk and moving in faith and taking steps in faith. So, and then from there you went and made the, made the video. Yeah. I mean, that was, so then I didn't, I mean, that wasn't until, okay, I read your book, Experts Secrets years later. Cause after that I actually got into performing. So I finally figured it out. I made my videos and I performed and I traveled the world and yeah. And I, yeah, I did all the things that a musician would want. I earned seven figures as an independent musician and toured and did some cool

things, but that was over the span of my career, you know? And then when I read expert secrets, I was at the point where I was about to have a baby. I was like, I can't be like touring around and like living this rockstar life anymore, you know? And then decided that I would get into coaching. So, and that's then the first ad came out. Yeah. All right. So let's dive in that side of the story now. So you did that first ad and, um, obviously we watched that earlier today, but explain, cause you create an offer for people like you who are struggling musicians who couldn't maybe get on, you know, how getting published, like what was the offer that you created initially that the ad sold? Yeah. Yeah. Um,

so I went from, my first offer was actually a course. I sold a nine 97 course and that was when I was still living in Vegas. And then, um, I, uh, uh, I was, well, actually I was joking today because I was living in this garage when I held my first webinar. So you were like, hold a webinar once a week. And I'm like, okay, I'm going to hold a webinar. And I held the webinar and I was living in this garage. Cause at this point I had separated from my son's dad it was like everything just kind of lost everything overnight and um and I'm five months pregnant I'm all depressed again you know it's just like this sad story and then there's um as a water softener in the in the side uh corner and if you've ever listened to a water softener in a garage it's like and so I'm like I'm doing the webinar I'm Hey everybody, I just want to talk to you. And then the water, I'm like, I'm just so excited

to talk to you guys about this, you know, trying to talk over the water. But I sold something online and I sold, I sold a course and I was like, Oh my God, I just made like a thousand dollars. This is crazy. And then I had moved to New Mexico and now I don't have wifi. And so I was like, okay, I can't sell the course anymore. I can't do webinars anymore. And so then I created a book. And so I would work on this book. And then it was like a $19 book that I decided to sell online. And it was crazy because, again, I couldn't do any like dramatic demonstrations.

I wasn't doing any webinars or challenges or any live masterclasses or anything. I just was running paid ads. But that funny ad that, you know, everyone was commenting on it. Everyone was liking it. Everyone was sharing it. My first month, I think it was like a $47,000 net profit month, which was, I didn't even realize how wild that was. That's a $19 e-book, right?

That's a $19 e-book. And I had made some other $19 e-books. And then because some of the books weren't finished yet i just sold them unfinished i'm like pre-order it it's coming it's gonna be awesome like and this is this was a great thing because what i tell people like you could sell something that's not even done yet you just got to be honest about hey it's not done you can't just be like surprise it's not finished but i'll send it to you later you know so i put you know hey it's coming you'll have it in a month so in the funnel I added

other books that didn't exist yet I said but you they will so I'm writing a book on this and this and this and so um and then I had a little mini course at the end and again I couldn't do any coaching but you know I used click funnels and it automatically activated the email that would send them their product so they got their product they saw the product the ad brought them, and I didn't have to do anything else. And that was like really reassuring for me because I was, you know, raising my son. He had just been born. I was breastfeeding. It was just like, I didn't have a car. I was living on this farm, you know, all that kind of stuff. So it was, that was absolutely crazy. But it was really those funny ads. Like people were just, they were watching, they were consuming them. And because

the product was good, right? The offer was good. But then when you get someone to laugh, they immediately, they like you, right? They immediately like you as soon as you get them to laugh. I'm like, this is crazy. So yeah, that was like my very first ad to like a low ticket. And I couldn't believe that I could make so much even just selling like a $19 book. Yeah, so cool. I'm curious.

I have a guess on this. I'm curious if you know the stats. Because right now, as you know, ad costs are going up, up, and up. And what's interesting, I assume, is with the funny ads, I'm assuming the ad cost to acquire customers is way lower because there's virality. People share it. There's people socially interacting with it. If you have stats or numbers to show a traditional thing

versus a funny ad, just the cost to acquire customers or anything. I really should get like more on the stats side, but this is what I will notice what I have noticed. Um, immediately when I would bring in funny ads, um, the sales at one point, I remember one time I had the same ad, I didn't change the ad spend or anything. The sales had tripled on one of the ads. And it was, it was like the second ad that I had the same ad. I didn't change the ad spend or anything. The sales had tripled on one of the ads, and it was like the second ad that I had offered. And then I was able to scale more because I hadn't gotten to a point where I could keep spending more. Every time you increase your ads budget, you want to continue to be doing this, right? You want to make more or you want to break even whatever your goals are.

But for me, I was keeping this one ad. I had a really serious ad that I just couldn't scale. And the moment that I brought in the funny ones, I was able to actually spend more and scale more. And that, at that point, that was like a, like a trip. I was like, what triple? Like that was insane. And, um, but I've definitely, definitely noticed, um, also the, the reach and how many people share how much organic reach you get because everyone's sharing it to their friends. And because like the toilet ad, for example, it was like, you probably look like this, or you're probably sitting on this toilet right now. You know, you'd have like Mary Smith be like, Oh my gosh, Yolanda, isn't this like, this is you

all day. You know what I mean? Or, you know, like they would like send their friend, you know, to their friends. Yeah. They tag their friends. And so then their friends would go, who's this girl? And then they would like, they would start talking and stuff. And so it was really cool to also see the organic and how much it was, people sharing it and then to see like millions it was like real quick like the first i don't know it was like a year two years it was like 60 million views it was like 60 million views like that was insane like it was absolutely insanity and i wasn't posting every day that's a lot of people yeah and i wasn't posting every day at all i wasn't doing anything it was just from like yeah yeah, just from paid traffic.

And now we do, because we do ads for other companies that use just, you know, just serious ads. And now they've replaced like everything with fun, you know, fun. And they don't have to necessarily be like funny. Like they don't have to have like a kick, but just fun. Something that makes people go, oh, they don't take life too seriously. You know, they're a fun person. I want to work with them. If I'm going to choose someone to work with, I want to work with them.

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It's the last call for fall, so don't miss out on your fall faves next stop starbucks so afterwards you obviously were doing it for this musician the music business but then i i know later you started i don't know if you're partnering with brands or buying brands but you have a couple other companies started doing these for you talk about because what's cool about this is you master this thing for your own business and then like the skills that you master now you're able to like leverage to get equity in other businesses for applying that skill, which is so fascinating. This is this is so cool. And so a friend of mine had a cologne company and they were running ads and they were losing money.

And I was able to quickly identify a couple of things like their ads were terrible and they didn't have a funnel. And so I was able to I just called him and I was like, and again, I'm on the farm. So I'd seen it and I'm like, so I'm like starting an ads agency on a farm with no wifi. Like at the time I didn't think of how wild this was. I just saw that it worked. And I'm like, it worked for me. It should work for him. And so, um, I called him, I'm like, there's this thing called a funnel and you like set it up and it'll take me like a week. I got to build it out. Um, but let me run your ads and let me, you know, kind of do this stuff and we'll do a 50-50 split. And he was like, yeah, yeah, let's do it. Let's do it. And so he had showed me his ads account. They were losing money, but they were still getting sales. And I

was like, oh, if I just tweaked a couple things, I believe this would be profitable. And so, you know, worked out a 50-50 rev share. And immediately, I mean mean it was like similar numbers to the book I mean it was like thousands a day it was like right away and it was like these funny ridiculous as it was shooting with the cell phone like this isn't like video production but the very first ad I shot in the backyard I didn't even have the cologne and I think this is a big thing for people so there's two things here one I didn't have any cologne and two recognizing that anybody that sees this ad has never smelled this cologne so I think most people would go that's not gonna work right like there's two things here. One, I didn't have any cologne. And two, recognizing that anybody that sees this ad has never smelled this cologne. So I think most people would go, that's not going to work.

Right? Like there's even, you know, and we have no Wi-Fi and we have no, like there's so many things. But what I did was I was like, but wait, we have software. So I'd be like, guys, check out the cologne. And then we just put the cologne there, like an image, you know. And we would say, you know, stuff like, are you this guy? It's like a lonely guy well you got to smell good so you could have all the ladies and then it's show all these ladies

around the guy you know so it's just like these images like there's no people and i'm in the backyard like there's like pecans and like my mom's washer and dryers or the toilet's like over there like it's still there everything's still there yeah like the toilet's there um but it just started selling selling and so then i did it for a brick and mortar company i did it for um i sell food i sold i set up the same ad in the same backyard but i'm holding a plate of tamales and i'm like tamales you want some tamales and i'm in the ad you know and so i it but it just worked and i saw it work across every niche i saw it work across everything and that you know? And so I, but it just worked and I saw it work across every niche. I saw it work across everything. And the, you know, the cologne company, um, we actually got a two comic club

award, um, for yeah, selling millions of dollars of cologne, um, that nobody's smelled before, uh, which was crazy. So yeah, so it was really cool. It's like, once you master ads, like you can now, you know, most people, their, their problem is traffic. They can't get traffic. They have a good offer and they have no idea how to get traffic. Or they're not willing to do what needs to be done to get traffic, right? Sometimes there's ego and they don't want to like, even how we went door to door, right? I love how like there was no ego. It's like all my ego is gone.

I lost that years ago. It doesn't exist. And so, yeah, it was like a quick, yeah, to have that now. And now I work with different companies. I have a very similar arrangement with each one depending on what I'm doing. And some of that's everything like building out because I built out the entire funnel. I'm also like, oh, this is how we build it out. And this is, it's not just the funny ads, but also like helping with the entire sales

structure. And to me, that's so fun. I love it because you tweak a couple things like just a few little things and it makes like huge huge differences so it was really cool to like acquire that skill and then now working with other companies and like they've done all the work to create the products you know the cologne company did all the shipping i'm not having to do anything i'm just promoting them on the front end yeah this is awesome can we show one of the clone ads yeah the top secret yeah let me okay let's do it okay we're gonna show the clone ads? Yeah. The top secret. Yeah. Let me. Okay, let's do it.

Okay, we're going to show a clone ad right here so you can see it. Hey, guys. I want to show you this amazing cologne. It's called LPR. And did I mention that it has pheromones in it? Pheromones are scientifically proven to attract women to men. What? Let me demonstrate.

I'm so lonely. None of the ladies love me. I'm going to die alone. Now watch what happens. I love you, Billy. Mwah, mwah, mwah. I love you too, Billy. Mwah, mwah, mwah. What am'm going to die alone. Now watch what happens. I love you, Billy. Mwah, mwah, mwah. I love you too, Billy. Mwah, mwah, mwah.

What am I going to do? All these ladies want me. How am I going to choose one? You don't have to choose one, Billy. You can have us both. Yeah. Click the link to get LPR cologne straight to your door. Okay, a question that I think people are asking.

You said you have no Wi-Fi. If you have no Wi-Fi, you record that on your phone. Then how are you getting it on the internet? no this is a good question i left this out magically it just appeared on the internet i know well i remember when elon did the he came up with the white i was like yes i'm finally gonna have wi-fi and it was like not in your area and i'm like dang it everywhere but where we were there's like there's crop circles everywhere like if you focused on our area like two people would have signed up so um but what i would do is i would wait till my mom got home every day and i would use her car because i didn't have a car either and then um i would

drive into town to wi-fi and then i would upload the ads and so there was a lot of like what was interesting too is i couldn't check the stats constantly it's not like you want to refresh yeah yeah like i couldn't always do it constantly. It's not like you want to refresh. Yeah, yeah. Like I couldn't always do it. Right. Exactly. It's just like I just remember being like, please, little baby Jesus, please sell some stuff. My baby needs diapers, you know. And so I'd go down and upload the stuff and then I'd go home and I'd be like, I just sit there, you know, just waiting.

Just kind of waiting. Yeah. Waiting like. And I'd get mad. I'd get so mad at my mom because sometimes she'd come home late. I'm like, when are you coming sometimes she'd come home late I'm like when are you coming home you know because I'm just sitting there like a baby like just sitting there um like I gotta go check these ads and um yeah it was like it took like a few days but what

was cool was um I didn't have a budget I didn't have like a designated budget I think the first day I spent like 60 bucks or 80 bucks or something like that. And so it wasn't a lot, but I made like 120. And so then I was like, okay, cool. I made 40 bucks. And so the next day I spent a little bit more. And then I made, you know, if I spent 150 bucks, now I'm making 250 bucks. You know, whatever that looked like. And I just kept on scaling until all of a sudden I had spent like $10,000 that month.

But if somebody originally had said, do you have $10,000 to spend? You know, I would have been like, no, God, no, I'm not going to spend $10,000. And I think also a really like, really like big moment for me too was it was during COVID and I had gotten approval for a unemployment check. And they were like, here, you can go get your unemployment. And it was right before I kind of launched all these funny ads and stuff. And this kind of goes back to faith, right? And I look at the unemployment and check and I said, if I accept this check, I'm going to get in a lot of trouble because I'm about to make a lot of money. And so I didn't take it. And I look back then and I think if any single mom had taken that check, I wouldn't

have been thought any less of them. You have a child, there's a check right here for quite a bit of money that would have helped you. But I was so confident, like what you said, like when you would say like a funnel works, when you would say you can sell your stuff online, when you said you could sell your, um, your knowledge online, it just made sense to me. And I just believed you. And so that's such a huge part of my life was that I believed what you said. And that when the check was in front of me, I'm like, I'm not taking this because I'm going to get in so much trouble because the government's going to come back to me. And they're going to say I made way too much money.

Why did I take this check? Because I'm going to make way too much money this year. It's going to happen this year. And so I didn't take the check. And it ended up happening. You know, I ended up making more money than I'd ever made in my whole life. But it was just kind of having that belief and walking like you believe in it, not walking like you have a plan B. You're walking like, you you know like this is it

this is what's going to work i believe it's going to work and i'm just going 100 so much that i'm not even gonna i'm not taking this check right now so this is really really cool when i look back on it now i just recently read a book called the magic of believing i'm not sure if you read it but it's like a classic old book about that and it's fascinating because um i've said this before but i've never seen someone who's skeptical and successful. Those two things don't go together. And just your story, every single time you're like, okay, I believe in this thing. And so you weren't skeptical. You're like, I believe in it. I'm going to do it.

And then everything showed up, right? And it's like to see the pattern in your life three or four times now where that's the thing you're doing. It's like hopefully people listen to that because our society has taught us to be skeptical of everything. And it's just like obviously you've got to protect yourself. But it's like, man, when you're skeptical, like it's just hard to, you don't take the steps forward. You're always second guessing and you don't make the actions versus like, I'm just going to believe and go and then see what happens. Like that's when, that's when magic shows up, you know? Yeah. Well, and I also think it's just like

people hear the, the, if you just, I make most of my decisions just off like logic, like what you said, like when I would read the book, I'm like, okay, this makes sense. It doesn't matter what I believe. It doesn't matter what my, you know, track record has been. It doesn't matter. Everything that you said made sense. And when you said these are the numbers, this is all it has to do is convert at 1% on a webinar and you have a million dollar webinar. And when you break down the number, I'm like, this makes sense. That's all. I don't need the majority of people. And I, you know, from the experience going door to door, right. Nine out of 10 people can tell, you know, and you can still, you know, get yes, a few percentage will. So there's logic there. It's when we start thinking emotionally and we go, but am I good enough? Am I this, you know, and, um, what I tell everyone always, I was talking to a young lady yesterday who was actually in tears and she was so sweet. And she was like, how are you so confident on what you're doing? How do you, you know, like basically, like, how are you walking in faith? You know, how are you so confident in what you're doing?

And I'm like, OK, let me just stop right there. Everyone tells you you got to be great and you got to be so good. So everyone's focusing here. So for you to believe that you can sell something you believe, you have to believe you have to be amazing. So everyone goes to all these like life coach stuff and they're like, I'm amazing. I'm worth it. They wake up in the morning and they're listening to their mornings like you are valuable. You are lovable.

And like, let me just tell you something. A chia pet is so pointless. It's just grass. That's all it is. They have made millions of dollars the shake weight is pointless the pet rock is pointless millions and millions of dollars and so she starts laughing and i said do you believe that you could offer a fraction of the value that a chia pet offers and she starts laughing she's like yes and i'm, so you don't even got to be great.

You just got to offer something of some sort of value to the world. And you could work for yourself and you could have a business and you could be successful. And at that point, it's just like, you don't got to believe, you just got to believe you're kind of good.

Like, that's it. Like, are you kind of good? You know, and obviously do your best, be the best you can be, always be growing. But I think everyone thinks you got to be like, I got to be this, you know, perfect entrepreneur. When I become this, then I'll do it. Then I can do it. But hey, if you just have something and you had always said something that was so powerful.

When you said wherever you are, when it comes to selling education, is there someone that would want to be where you are? And that hit me. And it was like, yeah, like I've toured and I've sung. And even if I'm just singing at a restaurant, there's plenty of people that would rather do that than working at Starbucks. You know what I mean? And so, um, you know, if that's their dream. And so I just thought, yeah, that's if there's just a thousand people a year that want the same dream that I have, if I sell a thousand dollar course, I don't know my math right now. Is that a million dollars? Something like that. Whatever those numbers those numbers are um I can make a really great living and that's just a small percentage of the world that just have to want to be where

I am and I'm not famous I'm not Beyonce I'm not any of those things but I could help them get there and that belief and so going hey actually you could just believe in little things and you could still do amazing and I I love that because no matter where you are and then you can grow and ascend. And I don't know, I just thought that was really powerful when you said that. So that's awesome. So cool. Okay. So for people watching this now who are curious, I want to make funny ads. Is there a process or how can somebody, I don't consider myself funny. What are some ideas that you could help me generate? Like here's something you could do or something that people watching home could do to create a fun ad. Oh, yeah, yeah.

Oh, my gosh. Okay, so there's a really simple formula that I always tell everyone. Your hook is the most important thing. The first few seconds of your ad is the most important thing. You want to capture someone's attention. And so the easiest way to make something funny, even if you're not funny and even if your business is not funny. Now, no business is funny. Okay, like no business. Like nothing's funny, even if you're not funny. And, and even if your business is not funny now, no, no business is funny. Okay. Like no business, like nothing's not, nothing's funny. Right. Unless you sell like

whoopie cushions or something, you know, like there's like fart spray, like this is not funny. Okay. So if you're selling, like, let's say you're selling, I always use this example. Let's say you're someone that teaches busy moms how to make a living. What you do is you just write down what all their challenges are so what's their challenge uh you know dirty diapers kids they don't have any time um they're exhausted you know you start just writing all of their challenges and then what you do is you take their challenge and you exaggerate it and so and this is like i call this the muhammad ali like boom boom punch type thing so this is like muhammad ali hook Muhammad Ali, like boom, boom, punch type thing. So this is like Muhammad Ali hook. So what you do is you say, hey, are you tired of, like, are you a mom?

So you call out the person, hey, are you a busy mom who wants to be an entrepreneur? But it's hard for you to, you know, get started because, and boom, boom, punch is the boom, boom, is you offer two like actual real legitimate things. Like you're having an exhausted time, you know, you're exhausted, you have no time. And then you offer, and you're tired of feeling like this. And visually, you just show the exaggeration like there's a kid like there's like there's a you know a bit of poop on the wall you know your hair looks like you just got like electrocuted you know you haven't done your makeup maybe your mascara is like everywhere

you know and you have like a calculator you're trying to do sales there's like the the dogs like pulled your underwear out into the living room. You know, like just exaggerating whatever the problem is. And we even did this with when we did Brooke Castillo's ad when we said, are you tired of feeling stuck? And I'm like wedged in like two mattresses. Like you can't even like you couldn't even get yourself in. Like it took like five of us to like even get me into the mattress, you know, but just showing like. And so it's like you're stuck, but like you're obviously in like a really weird. You're like, are you five of us to like even get me into the mattress you know but just showing like and so it's like you're stuck but like you're obviously in like a really weird you're like are you tired of being stuck like I'm in a mattress like guys I don't even know how I ended up here

that kind of thing like the visual is so easy to do like you don't even have to be funny to do that you know like that's a really you know are you tired of being broke you know you're in front of the dollar store like you know like just different things that you could be that you could exaggerate so really all it is is calling out your, writing down all their pain points and just exaggerating it. And you could just say, are you tired of this? And you just exaggerate the heck out of that. And that's all such a simple way. And the rest of your ad could just be doesn't you don't even have to add a ton of comedy. That first hook is so important. It already set the tone. And now you can say, hey, well, guess what? I have my new make, you know, a hundred thousand dollars this year during nap time or, you know, whatever it is at that point. And then at they've, you're, they're already hooked. Cause you've already, cause then they're looking at that and they're going, that's me. And then they start tagging their friends like, Hey, Mary, look, look, this is us. You know, like they have all their mom friends or they have their other friends that are in the same business or trying to achieve the same

goal. And they start sharing your ad because it reminds them of themselves and that's what you want you want them to look at and be like that's me because they like to laugh at themselves yeah so cool do you have a site where it just has like every ad you ever created people go look at like i feel similar the ads i'm proud of like i want to display these as art because they're so cool you know it's like an app i want to show everybody like it'd be cool if you did something like that we could go see like here's all christine's ads she's ever written and created like it'd be so much fun to see it all i have a bunch of ads oh i should put them maybe i'll put them all on maybe by the time you air this i'll have them all on there um laugh my ads

off.com yeah so we have a bunch of um and we got i had bought a bunch of funny domains like like whoop your ads.com and all kinds of like kicksomeads.com. So we were able to play off that word a lot. And then, yeah, I have a lot of stuff there. Laugh My Ads Off. So awesome. Well, this has been so much fun. And I'm grateful for you.

I know you've come and you came to Unlock the Secrets, our kids event. And it was cool because you taught this process to the kids. And then you had all the kids go and write ads. So all the kids, yeah, maybe we can show something. I don i don't think you show the kids ads and maybe but like they all came back and they did ads and we had we picked a winner who had the funniest ad but it's cool because even if like the adults are like oh i'm just you know all the kids did like tell your kids like hey go make me a funny ad yeah here's the process yeah make your kids do it slave them away and then you did fun hockey live and the same thing i think it was cool because

so many people in the audience there like they've seen funny ads that they get big production companies make like oh i can't afford that all of a sudden they saw it and it's like i could actually do that like it's something that's you know that it makes it so simple and real yeah because it was it was just using leaning into the humor and they you know and the scripting versus you know high production and and stuff like that but I think it's what you're doing is so good for just our community and for everybody and getting people to believe they can do it. And it just makes ads more fun too, which just makes the internet more fun. Right.

Well, and you know what? What's so cool is, so when I was younger, we used to make just funny skits. And I'd always dreamt, I thought, how fun would my life be if I could just do this forever? And then thankful to you, you're like, hey, this is how you can turn anything into a business. It's a funnel. It's a funnel. And when I saw the funnel, I'm like, oh, yeah. So now I can just make funny skits.

And then I just say, want to buy something? I just add a call to action. Now I do get to do this. So every day I'm like, oh, my gosh, I actually get to do that thing that I wanted to do when I was a kid. I just got to sell something on the end. And so thank you for that, Russell. I live my life dream now because of you. So thank you. That's the greatest thing ever. I love it. Well, very cool. All right. So everyone go to Laugh My Ads Off. If you want to go check out some more of the videos and see all that. Thank

you, Christine, for being amazing, for being here and sharing this with everybody. Thank you, Russell, so much. Thank you.