Marketing Secrets with Russell Brunson - How To Paint Your Vivid Vision

Episode Date: July 3, 2019

The secret to getting your audience to experience you result before you ever give it to them. On today's episode Russell talks about the reason he recently purchased a penthouse, and how it made him realize how beneficial painting a vivid vision for customers can be. Here are some of the awesome things you'll hear in this episode: How Dave Woodward was able to convince Russell to buy a penthouse in downtown Boise with just one phrase. Why painting a vivid picture makes selling so much easier. And how you can use vivid visualization in your business. So listen here to find out why being able to paint vivid visions for your customers can be so beneficial in your business. Transcript - https://marketingsecrets.com/blog/220-how-to-paint-your-vivid-vision Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Right now I'm driving downtown Boise to the penthouse and I just had an interesting thought I wanted to share with you. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets.

Alright everybody, so I just jumped in my car. It is 8 o'clock at night. Summertime. So most nights I'm up playing with my kids until 4 forever. And I'm just tired and worn out and beat up. And at the same time, I have a lot of stuff to do. I think I told you guys between the Traffic Secrets book manuscript, the Unlock the Secrets event that I'm teaching for three days straight,

and a bunch of other things that keep coming up and piling on and it keeps getting heavier and heavier. And I was just like, tonight I told Colette, I was like, I need, I need to get stuff done. And so what I wanted to do is drive to the penthouse. I'm like, I'm going to sleep down there tonight. I can work for five or six, seven hours tonight, pass out, wake up, work all day tomorrow with nobody around, no distractions, no nothing. And that's what I'm doing.

I'm jumping in the car. It's 8.01 p.m. I'm driving there. I should be able to get a good four or five hours of work in tonight. And then tomorrow, get a good 12 hours in and just dominate the day. And hopefully, you know, get two or three chapters on the book, get five or six of the presentations for the Unlock the Secrets event outlined and a bunch of other miscellaneous stuff that I have to do because I have to do it.

So that's the game plan and the goal. Um, I am really tired though. I'm not gonna lie going into this. Hopefully I have enough energy to keep it going. Um, but it'll be good, but I'm working well. Yeah. Working a lot of fun stuff. So, uh, but the reason why I want to do this podcast right now is because, um, there's a really interesting psychological sell strategy um that that was used on me to get me to invest in this penthouse and um just some context i haven't talked a lot about i think i've mentioned like i'm going to the penthouse but i never talked about what exactly it is i'm not gonna do a ton of detail but um basically downtown boise we purchased a penthouse and it's kind of insane but it's beautiful and um, um, I went to look at

initially just because I thought it'd be fun to go look at a penthouse, right? Like, and, uh, we got there and it's like on the top floor of this building and you see all of Boise and it's beautiful and it's super cool. And I'm looking at it, I'm like, this is so cool. I love this thing, but never once crossed my mind that I'd ever actually buy it. Like there was, it wasn't even like, I totally went just cause I thought it'd be fun to go see it, right? And we walked in, walked around, saw the rooms. I was like, this is so cool. I can't even imagine like living here and how cool that would be and all those, you know, all the thoughts that kind of go with that. And then we walked in this one room and it was the office.

And it's not a huge office, but it's a little office and it overlooks the entire city of Boise. It's beautiful. And they had a desk there and a chair and stuff like that. As I walked in that room, I was there with Dave Woodward, my beautiful wife, Colette, and Brent Coe Peters and the real estate agent. I think that was everyone that was there. Anyway, I'm walking in there and I'm sitting there in that room. I sit behind the desk and I'm looking out over the whole city of Boise. And Dave said a phrase. He said, can you imagine sitting in that desk writing the traffic seekers book? And like for a second I imagined it and I was like, oh my gosh, like how cool would that be

sitting here and writing the book and looking over the city and like daydreaming and like figuring out concepts and like writing them and like all those, all those things. Right. And, uh, and that was the seed that, that visualization of that experience is what made me desire this penthouse increased the desire so much so that we ended up buying something that logically makes no logical sense whatsoever. But because of the vividness of that vision, I heard someone call it before vivid vision, like because of the vividness of that vision, um, it, it caused me to, to do something defying all logic and completely go with an emotional sell and buy it. And, um, and so that was what I want to share with you guys today is the power of like, of,

of painting a vivid vision for your people to, to dream about, right? Like why should someone invest in your product or your service? And, you know, we have all these things we do, all these techniques, all these strategies, and, you know, and we talk, I talk a lot about these on the podcast and the books, right? And all of them have important things, right? Like telling stories to break people's false belief patterns and to trump their story.

That's such a powerful tool for sales. You know, using urgency and scarcity is so powerful, but when you look at all those things tied in together, I think one of the most powerful things that I rarely talk about probably cause they couldn't articulate it till it just really this experience to myself was, um, how do you paint a vision in your potential customer's mind? Like not just a vision, but like a vivid vision that they can feel, they can taste, they can smell, they can see, they can experience customer's mind. Like not just a vision, but like a vivid vision that they can feel, they can taste, they can smell, they can see, they can experience in their mind.

So much so that like they put themselves in that spot and like, I experienced that, like I need this. I want that feeling again. And it's just something interesting to think about. So yeah, because it just got me to spend a ton of money. And thinking about that with ClickFunnels and my business, I think unknowingly I've done that a lot of times. I try to paint a vivid vision for the Funnel Hacker community and for our people and for

everything on what's possible, what it could look like, what the future could be if you were to have a funnel, all those kind of things. But again, for me, every time you see, when you become aware of something, you become aware of the pattern, of the concept, of the see, when you become aware of something, you become aware of the pattern of the concept of the idea, then it's easier to amplify it. And so tonight, this is what I just want to share with you guys is like, what's the vivid vision you're trying to cast for your audience?

Like, what does that look like? If they were to experience, whatever it is you experience, right? Like the business or the relationship or the, whatever it is you're selling, right? Like imagine at the peak, like the best possible experience they could have in that moment.

Like what would that look like and how can you paint that in the minds of your prospect? You know, for me, it was Dave sitting there saying, man, can you imagine like sitting here and writing the Traffic Seekers book, like looking out and that's the background that you're writing this thing on? And like I did, I saw it, I felt it, I tasted it,

I smelled it, like I experienced it. And it was so real and so exciting and so, I don't even know the words. So much so that like, I wanted, I fought on my side to make that possible, right? Like, I went out of my way to convince myself and everyone I love and everyone around me, like, I must get this thing.

As opposed to the real estate agent trying to close me. The real estate agent didn't do anything, didn't need to do anything. Just, um, you know, someone was there who painted the vivid vision. And so that's my question for you guys is like, um, how do you, how do you paint that vivid vision in, in the minds of your customers? And, um, you know, part of its story, but it's, it's even more so than that. It's like experiential. Like, um, if you, if you've listened back to any of the episodes about storytelling

or the expert secrets book, you're talking about one of the biggest things with, uh, with story is like, you have to get into the modalities. Like, it's not just like I went to the store and I felt good. That's almost who tells story, right? It's like, I went to the store and I was just walking in. I felt this weird tingling down my spine. And, and as I, as I, as I walked through, I felt this like burst of cold air on my skin. Um, and, and, you know, and, and it broke me out

this cold sweat because of the nerves I had as I was going through and my hands started sweating and I walked through and I could feel my heart slowly starting to beat faster and faster. And like, you know, you tell a story like that, we start bringing in the, the, the visualization of, of what you're actually experiencing, right? Like the, the mind, the body, the, the gut, the gut, the feelings you feel as you explain those things,

people, it becomes more real for them, right? Like for Dave, in that moment, because I was sitting there and I could actually experience it, it was, you know, it's more powerful. I don't need Dave to go into the whole details. Like, can you imagine the smell of the wood? Because I'm sitting there, I'm smelling the wood of the desk, right? And so it's so much more powerful when it's in person and, and you know, you're able to, to see it and to feel it.

But when you're not in person and you're on a webinar or a podcast or whatever, like, how do you, how do you paint that vivid vision in such a way that, um, that people experience it? Right. And it's coming in and like telling the story and explaining the senses and what they smelled, what they felt, what they felt, what they experienced. All those things, you're plugging those in to the description as you're explaining it, and that's what gets people to feel it and experience it before they've ever had it.

When they experience that vivid vision, that's the secret. That's when they start coming to you, and they will start convincing themselves that they need to buy your product, and they will come and they will sell you on why they need your product because they want it so bad. So I hope that helps. You can put that up on your boards. Paint the vivid vision. What's the vivid vision you're going to paint for your customers?

And hopefully this episode helps you guys. If it did help you at all, please take a snapshot of it and post this on Facebook or Instagram or wherever you post stuff and tag me on it. I'd love to see it. It's at Russell Brunson on Instagram

and at Russell Brunson HQ on Facebook and then use the hashtag marketingsecrets and I'd be greatly appreciative. And also, if you're listening on iTunes, please take five seconds and go to iTunes and tell the people over there at Apple Land that you like this podcast. If you like it, if you hate it,

please just delete it. You don't need to listen to me. But if you got any value and you've never left a review, please go right and review me. That'd be the moral of the meme. Uh, that said, I appreciate you guys. And I will see you guys after the penthouse. Maybe I'll, maybe I'll drop podcasts there tonight or tomorrow. We'll see. But, uh, appreciate you guys listening and we'll talk soon. Bye

everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes, reality TV show at www.funnelhacker.tv.