Marketing Secrets with Russell Brunson - How To Succeed When You Have No Resources

Episode Date: June 22, 2017

Why having resources will actually hurt you as an entrepreneur and how to become more resourceful. On today's episode Russell comes to you from his favorite place on Earth, Pirates Cove. He gives a mini tour of the premises and talks about how he was able to afford the $100,000 that it took to rent it by being resourceful. Here are some of the cool things in this episode: Find out how Russell was introduced to Pirates Cove and what he had to do to be able to afford to initially bring his family and friends there. Find out the difference between having resources and being resourceful. They sound similar, but they are not the same. And hear a rarely told story of how Russell was able to be resourceful early in his career to be able to afford to make his first idea come to fruition. So listen up and enjoy as Russell talks about how he was able to be resourceful enough to be at Pirates Cove without spending a single penny. Transcript - https://marketingsecrets.com/blog/how-to-succeed-when-you-have-no-resources Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell and welcome you to the Marketing Secrets Podcast happening today from Pirates Cove. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Alright everyone, so if you watch the video of this, you can kind of see I am at the most ridiculous place on earth.

If you're listening to this, go to marketingsecrets.com to actually watch the video. But right now I'm at a place called Pirate's Cove. We're at this mastermind group that is insane. If you see behind me, these are my kids swinging on the ropes and having fun in the water and a bunch of other amazing things. And this is pretty much the craziest place I've ever been. It's my favorite place on earth. Some of the backstory behind Pirate's Cove. Again, those of you who are watching, you're seeing some of the scenery of this place. But basically, the kind of backstory is, when my twins, which this is Bone, one of my twins right here. What's up? So when they were about six months old, we were

speaking at an event here in Las Vegas, which is where Pyroscope was at. And one of my friends had come to this place and kind of told stories about how amazing it was. And he tried to explain it, and no matter how cool he made it sound like, they're like, oh that sounds cool. He's like, no you guys, we have to see it. So he's like, okay I'm gonna take you and try to find it. So we started driving around all over Las Vegas, all over Boulder City trying to find this place called Pirate's Cove. And we couldn't, we couldn't find it anywhere. So we kind of gave up and went out to eat at, at, at, a in Boulder City and we're sitting there all

sudden the owner parts Cove walked out and my buddy's like that's that's that's the owner and so he walked up to him it's like hey you don't know us but I was you know been a Pirates Cove and it would be super cool to to if you guys let us see it he the guy was so cool say well come on up and he like gave us swimming suits we swam the entire day and I said Bowen here it was was only six months old so he was in diapers and we anyway we had the most amazing time ever and if you see this place it's basically it's on the side of this mountain it's a private residence there's five houses on it there's uh water slides in fact i'll take you guys up who are watching the

video so you can see kind of kind of the top there's a kid water slide and this really cool kid pool and then uh up at the top there is this huge water slide that's like for adults, that it's crazy. And you go down this huge slide and then it enters into the middle of the park. There's this huge boat, a pirate mast, you can actually jump off it. In fact, Funnel Hacker TV, you'll see some videos

of me jumping off it. It's pretty crazy. So anyway, yeah, so I'll keep showing you as I'm walking around, but I want to teach you guys a really cool lesson. So after we came, I was like, I want to rent this bike. I want to come take my family here and show everybody. So the next year, we called the guy up and we're like, well, we want to rent Pirate's Cove. How much does that cost? And he was like, oh, it's like $10,000 a day with like a week long minimum, so it'd be like $70,000 or $80,000.

I was like, what? I don't have that kind of money at the time. And, but I was like, God, but I really want to rent Pirates Cove, and I was like, there's gotta be a way that I can rent this and like show my family and my kids and like experience this again. And so then, you know, the wheels in my head

start spinning, like how, and again, this comes. And so then, you know, the wheels in my head start spinning. How, and again, this comes down to like, Robert Kiyosaki 101, right? Poor people say, ah, I can't afford that. And rich people think, how can I afford that? How can I afford that? Like, what do I gotta do to be able to afford that? So I'm like thinking, like, well, what do I gotta do

to make $70,000 to rent this place? Plus, obviously, catering and everything else. I'm like, well, for me to do that, it's gonna be, this is gonna cost a lot of money. Like, I'm gonna need almost 100 grand to do it. And so I was like, okay, me to do that, it's gonna be, it's gonna cost a lot of money. I'm gonna need almost 100 grand to do it. And so I was like, okay, what if I found a bunch of cool people and invited them to come to this thing and I sold tickets to it?

And so that was the idea. So what we did is basically went and I put out a little page and I said, 10 people pay $10,000 and that's $100,000. It covers the cost of the entire mastermind group and then we can rent it and we'll have a really good time. And I was like, we'll have it for half the week we'll have Mastermind, then when Mastermind's over, we'll still have it for two or three days at the end,

and we'll invite my family members, a bunch of employees, things like that. And that was kind of the game plan. So we did it, and it worked, and it was amazing. So that was the first time I had a chance to experience Pirate's Cove for a whole week. And since then we've done it, I think this is the fourth time we've done it.

We did it three years in a row and then took off like four or five years. It's because it's a lot of work as well. And then this year we decided to do it again. So I'm here right now with 10 other, or 10 entrepreneurs. And we're just having those amazing mastermind meetings during the day when it's like 116 degrees out here. And then at night, we're playing, we're having fun,

our kids are here, it's like, it's insanely cool. And so, that's what's happening at Alpirescope. So again, if you want to see some of the visuals of this place, go to marketingsecrets.com and watch the video. But the lesson I want to tell you guys is this. And hopefully you kind of got a little piece of the lesson, but it comes back to what Robert Kiyosaki said, right? Like, poor people say, oh, I can't afford that,

whereas rich people are thinking, how can I afford that, how can I afford that, right, and so I couldn't afford this place, I couldn't afford to rent it, but I wanted to experience it, I wanted other people to experience it, so I had to start thinking outside the box, like, how can I do that, like, what do I need to do to be able to afford that, and how do I get other people to help chip in so we can actually experience this

and make this such an amazing thing. In fact, a lot of my early joint venture partnerships came with people I invited to Pirate's Cove. And I tell you what, you take someone to Pirate's Cove, they think you're pretty cool afterwards, which has helped as I've tried to build relationships and grow companies and things like that. But for you, what I want you to think about is

a lot of times as an entrepreneur, and I'm not telling you to go rent Pirate's Cove and do something crazy like that, but a lot of times the reason why entrepreneurs aren't successful in business is because they have this weird resource problem. Like, oh, Russell, I don't have the resources. I don't have the time.

I don't have the money. I don't have the talents. It's all like, I don't have the resources. And you have to understand that entrepreneurship is not about having resources. Like, that's a fallacy. It's incorrect, right? Entrepreneurs are entrepreneurs

not because they have resources, it's because they're resourceful. Sounds very similar, but it's different. They're resourceful. Sounds very similar but it's different. They're resourceful. So I was resourceful, I had to think outside the box, like how can I create this thing? Okay, you guys, a bunch of you guys have heard my rant many times about venture capitalists, right?

Like, I don't feel real entrepreneurs should take VC, because like, they're coming in saying basically, oh I don't have the resources, let me go ask somebody to give me money so I'll have resources to go and build something and by definition you doing that you're like you're not an entrepreneur like entrepreneurs are resourceful they look at things and say how can I afford that look at something say okay I don't have the resources like to be resource like I figure out other ways to do it I mean my very first thing I ever created, I had Mark Joyner, he's my first

mentor and man, one of the coolest people I've ever met. Here's my Ellie, she's here hanging out too. Want to say hi? Hi. You having fun? Yeah, I'm almost done, babe. Okay, so anyway, so he, when he kind of retired from the internet marketing coaching business, he put out a thing called the Farewell Package and he sold it and I bought it. At the time, I had no resources. I paid a thousand bucks for this course and that was all the money we had and my credit card was maxed out afterwards and I had no resources.

I was like, okay, everything I bought from Mark Joyner, I needed to hire programmers and developers to be able to execute and actually create that thing, but I didn't have the resources. I'm like, crap, what am I going to do? I don't have the resources to create it. I was like, I'm an entrepreneur. Entrepreneurs are resourceful. And so I'm like, okay, I've got to be resourceful. What should I do?

And I was like, okay, well, I have ideas. I know if I did have money, what I would do. So I was like, okay, this is what I would create if I did have money. And then I wrote it out, and then I went. And at the time, he had this little Facebook, or it wasn't Facebook, it was a little forum with everyone who had purchased his product.

I said, look guys, I bought this thing with the last of my money, I'm completely broke, but I know what I would do if I had the money. I would create this thing and I pitched everyone on this thing and they're like, I was like, the deal is I'm broke though. I have no resources, but I'm very resourceful. I know a lot of you guys are in the same situation,

so my question for you is, how many of you guys would like to partner up together and we pool our resources and become resourceful and work together. And, um, and I posted that and I said, you know, my, I got a quote and it costs about $5,000 to build this idea. I had, I got $0. So I need 50 of you guys to give me a hundred dollars and we can, we can create something from our resources. We'll become resourceful. And I had like 120, 130 people was like, I'll do it. I'm in, I'm in. I'm always, he was saying, I'll do it, I'm in, I'm in, I'm in. All these people saying, I'll donate 100 bucks

to this thing to be part of it. And I was like, cool. So I collected all my, I ended up, I had 120 people say they would, and then as often happens, you know, only I think 55 or something actually gave the 100 bucks. So it was 55, $5,500 that I suddenly had in my PayPal account, and everyone bought together

this package, and I went and I took the this package and I went and I took the money and I went and I hired the development team and they started creating it. And that's how I launched my first viral website. A lot of you guys don't know that story. I don't tell it very often. But it was about, not the resource, I had zero resources. All I had was a credit card with a $1,000 bill on it

because that's what I paid to buy his course. And zero dollars, at the time I had a job, I didn't have a job, I was wrestling. So I was making exactly zero dollars a month, zero dollars a year, and my wife was making 9.15 hours, so that was our resources. And now I had a thousand dollars on my credit card,

I was stressed out because I'm like, I don't know how to pay a thousand dollars off. And so, luckily, I was resourceful, and I found people, got the funding from other people who wanted to be part of this project, we launched it, started building a list, used that to launch the next first product, and on and on and on, and here we are 15 years later.

I'm at Pirate's Cove with 10 of the most amazing entrepreneurs in the world, and I'm here with my family and my friends, a bunch of my employees, my partners are coming, and I didn't pay a penny to be here, and it's because I was resourceful. So for you, I want you guys to understand, that's why we're entrepreneurs. We are resourceful. I was resourceful. So for you, I want you guys to understand that's why we're entrepreneurs. We are resourceful.

You are resourceful. All you gotta do is stop trying to ask people for money to fund your idea and just start creating, being resourceful. What can I do? How can I get other people involved and get other people to believe in my vision? When you start learning how to sell, people will come to, and you can create cool things. So there is my message for tonight. For those of you guys who have been watching the visuals

behind me, hopefully you had a cool little glimpse of Pirate Scope. We got a couple of Funnel Hacker TV episodes coming out that'll be showing you guys some of the craziness, but hopefully you guys enjoy this and hopefully you start thinking about that in your business, in your life. It's not just business, it's all aspects of life, right?

How do you be resourceful? You rarely will have the resources to even get started. And if you're resourceful, you can do it. So that's what I got. I'm out of here, guys. I'm going to go get my swimsuit on. I'm going to jump in the water. So bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.